DESC:The following specification particularly describes and ascertains the nature of this invention and the manner in which it is to be performed:-
TECHNICAL FIELD
The embodiments herein relate to cleansing composition and a method for preparing the same. More particularly, the embodiments relate to cleansing concentrate solution which provides desired viscosity on dilution, thus enhancing the cleansing experience. The embodiments also relate to the reconstituted cleansing composition prepared from the cleansing concentrate solution having the desired viscosity and the method for preparing the same.
BACKGROUND
The demand for cleansing, sanitizing, and cleaning solutions have increased exponentially in the light of the COVID Pandemic. May it be in the form of handwashes, cleansing bath compositions, cleansing detergents or surface cleaners, the demand for production and utilization of cleansing products have also increased substantially across all sectors. Due to the increased demand of such solutions on a regular basis, especially in private homes, hospitals, hospitality industry, public and private enterprises, storage of these products has become an important aspect and all the more challenging. Also, due to the increased quantity of the product the resources and effort of packaging further adds to the cost of the product. Moreover, transport of these products from the manufacturing units to the shelves of businesses and from there to the consumer location has also become a significant cause of cost and cause of excessive carbon emission and pollution and a concern due to sheer increase in their production and demand.
There was therefore a need for solving the problem of storage and transport without compromising on the quality and user experience of the cleansing composition. One approach undertaken to address above problem was to make an anhydrous powder form of the cleansing composition that could be reconstituted at the location of use, thus reducing the burden on storage and transport facilities. Several manufacturers have attempted this solution. However, there were several challenges that made this approach less desirable. First and foremost, when reconstituted with water, these products were unable to provide desired viscosity in the reconstituted form, thus dampening the user experience. Moreover, the challenge of manufacturing, packaging and emptying a powdered form into the container both at manufacturing facilities and at consumer location led to wastage of product and caused the aerosols to escape making them a source of pollutants in the air. Furthermore, potential health hazards due to aerosols was another cause of concern.
Considering the problems and potential environmental and health concerns with aforementioned approach, another approach involving concentrated cleansing solution that can be diluted into a container at the location of use was attempted to overcome the aforementioned issues and to take care of the wastage, health and environmental problems. However, such another approach required a product that can be diluted by the consumer without too much difficulty, with desired viscosity, keeping intact the user experience of the store-bought, ready-to-use liquid cleansing solutions.
The quality of the existing products in the market was noticed to be below average since not many of the existing products managed to provide the viscosity comparable to store-bought, ready-to-use liquid cleansing solutions. The existing products when diluted by consumer either provide a free flowing non viscous solution or a turbid solution which is disagreeable. Some were seen to form lumps in the container making the product inconsistent. Not many products in the market provided a diluted/ reconstituted solution that is desirably viscous, clear, and of the consistency of a store bought ready to use product.
Therefore, there exists a need for a product that obviates the aforementioned drawbacks.
OBJECTS
The principal object of the embodiments herein is to provide cleansing composition concentrate.
Another object of the embodiments herein is to provide a liquid cleansing composition concentrate which when diluted for use provides a desirable user experience.
Another object of the embodiments herein is to provide a method of preparing a cleansing composition concentrate which when diluted provides the desired viscosity.
Yet another object of the embodiments herein is to provide a method of preparing a cleansing composition concentrate which when diluted provides a homogeneous and consistent solution.
Another object of the embodiments herein is to provide a cleansing composition concentrate that can be diluted with water for any household application without the need to rely on sophisticated, technique, device or equipment.
Another object of the embodiments herein is to provide a cleansing composition concentrate that can be diluted with water for any industrial application without the need to rely on sophisticated, technique, device or equipment.
Another object of the embodiments herein is to provide a cleansing composition concentrate in viscous form which is readily dilutable with water to achieve desired cleaning, foaming and viscosity properties. In one other object of the embodiments herein the desired cleansing property can be achieved over wide dilution range without losing the cleansing properties.
One other object of the embodiments herein is to provide a cleansing composition concentrate that can be stored at room temperature for at least 12 months without losing stability and cleansing properties. In another object of the embodiments, the cleansing composition concentrate solution can be stored at room temperature for at least 36 months.
Yet another object of the embodiments herein is to provide a cleansing composition concentrate which on dilution can be stored at room temperature for at least 30 days without loss of physical and/or chemical properties. In another object of the embodiments, the cleansing composition concentrate on dilution can be stored at room temperature for at least 180 days.
In several objects of the embodiments herein, the cleansing composition concentrate on dilution presents desired properties including consistency, viscosity, foaming, cleaning, well fragranced with pleasing colors.
In several objects of the embodiments herein, the cleansing composition concentrate on dilution provides for rich lather, ease of rinse and leaves pleasant fragrance after use.
Yet another object of the embodiments herein is to provide a cleansing composition concentrate which on dilution does not cause skin dryness upon use.
One other object of the embodiments herein is to provide a cleansing concentrate composition which when diluted provides viscosity ranging from 100cps to 12000cps.
Another object of the embodiments herein is to provide a cleansing composition concentrate which when diluted provides viscosity ranging from 700 cps to 8000cps.
Another object of the embodiments herein is to provide a cleansing composition concentrate which when diluted provides viscosity ranging from 1000 cps to 6000cps.
These and other objects of embodiments herein will be better appreciated and understood when considered in conjunction with following description and accompanying drawings. It should be understood, however, that the following descriptions, while indicating embodiments and numerous specific details thereof, are given by way of illustration and not of limitation. Many changes and modifications may be made within the scope of the embodiments herein without departing from the spirit thereof, and the embodiments herein include all such modifications.
BRIEF DESCRIPTION OF DRAWINGS
The embodiments are illustrated in the accompanying drawings in which:
Fig. 1 is a graphical comparative representation of the electrolyte tolerance of compositions with varied salt concentrations according to an embodiment as disclosed herein; and
Fig. 2 is a graphical comparative representation of the viscosity profile of compositions of varied anionic surfactant concentrations according to the embodiment as disclosed herein.
Fig 3 is a graphical comparative representation of the viscosity profile and foam height of compositions of varied proportion of Laureth 3 and PEG150 Distearate some of the embodiment as disclosed herein.
Fig 4 is a graphical comparative representation of viscosity profile and foam height of composition with PEG 150 Distearate, Laureth 3 and sodium chloride and examples of composition where one of these 3 key ingredients namely PEG 150 Distearate, Laureth 3 and sodium chloride is absent.
Fig 5 is a graphical representation of the sensory evaluation experiment conducted to study the likeability of the invention when compared to store bought ready to use handwash and a prior art composition.

DETAILED DESCRIPTION
The embodiments herein and the various features and advantageous details thereof are explained more fully with reference to the non-limiting embodiments that are illustrated in the accompanying drawings and detailed in the following description. Descriptions of well-known components and processing techniques are omitted so as to not unnecessarily obscure the embodiments herein. The examples used herein are intended merely to facilitate an understanding of ways in which the embodiments herein may be practiced and to further enable those of skill in the art to practice the embodiments herein. Accordingly, the examples should not be construed as limiting the scope of the embodiments herein.
As used herein, phrase ‘cleansing composition concentrate’, ‘cleansing concentrate and ‘concentrated cleansing composition’ are used interchangeably
As used herein, phase ‘diluted cleansing composition’ or ‘ready to use cleansing composition; are used interchangeably, which means a composition obtained after diluting the cleansing composition concentrate.
The embodiments herein achieve a composition for a cleansing concentrate that provides a clear, consistent, and desirably viscous solution when diluted in a recommended medium and a method of preparing the same.
An embodiment herein achieves a concentrated cleansing composition which includes at least:
A surfactant system having surfactants selected from a group consisting of anionic surfactants, non-ionic surfactants, amphoteric surfactants; and combination thereof;
PEG 150 distearate;
Laureth-3; and
a viscosity modifying salt.
It is also within the scope of the invention to have, at least one additive selected from humectant, thickening agent, preservatives, complexing agent, perfuming agent, colouring agent, antioxidant, hydrotrope and antimicrobial agent with the composition. Further, water is also added to the composition.
The anionic surfactants in the embodiments disclosed can be selected from anionic surfactants selected from alkyl sulphates, alkyl ether sulphates, salts thereof, or a mixture thereof. Non-limiting examples of alkyl sulphate and alkyl ether sulphate salts include sodium lauryl sulphate (SLS), sodium dodecyl sulphate (SDS), sodium lauryl ether sulphate (SLES), ammonium lauryl sulphate (ALS), ammonium lauryl ether sulphate (ALES)). Non-limiting examples of non-sulphate anionic surfactants include alfa olefin sulphonate (AOS) alkyl sulfonates, alkyl sulfosuccinates, alkyl sulfoacetates, acyl isethionates, alkoxylated monoacids, acyl amino acids such as acyl taurates, acyl glycinates, acyl glutamates, acyl sarcosinates, salts thereof, and a mixture thereof. Alkyl sulfonate include, for example, C8-C16 alkyl benzene sulfonates, C10-C20 paraffin sulfonates, C10-C24 olefin sulfonates, and salts thereof; wherein said anionic surfactants can be used alone or in mixtures.
In an embodiment, the anionic surfactant is in an amount ranging from about 10 %w/w to 60 %w/w, including all the values in the range, for instance 10.1%w/w, 10.2 %w/w, 10.3 %w/w, 10.4 %w/w and so on.
In another embodiment the anionic surfactant is in an amount ranging from about 20 %w/w to 50 %w/w, including all the values in the range, for instance 20.1%w/w, 20.2 %w/w,20.3 %w/w,20.4 %w/w and so on.
The non-ionic surfactants in the embodiment disclosed can be selected from mono or di-ethanolamides and coco mono-isopropanolamide. Some examples of ethanolamides include coco mono or di-ethanolamide. Other groups of non-ionic surfactants include sorbitan fatty acid esters and addition products of ethylene oxide with sorbitan fatty acid esters such as for example polysorbates. Other examples of non-ionic surfactants include fatty acid alkanolamides, such as Lauramide MEA, coco mono or di-ethanolamide. Non-limiting examples of suitable nonionic surfactants include esters which are formed by esterification of carboxylic acids with ethylene oxide, glycerol, sorbitan or other alcohols, ethers, for example ethoxylated alcohols, ethoxylated lanolin, ethoxylated polysiloxanes, propoxylated POE ethers.
In an embodiment, the non-ionic surfactant is in an amount ranging from about 2.0 %w/w to 15.0 %w/w, including all the values in the range, for instance 2.10% w/w, 2.20% w/w, 2.3% w/w, 2.40% w/w, and so on.
In one other embodiment, the non-ionic surfactant is in an amount ranging from about 5.0%w/w to 12.0%w/w including all the values in the range, for instance 5.10%w/w, 5.20% w/w, 5.30%w/w and so on.
The Amphoteric surfactants in the embodiments disclosed include, for example, betaines, alkyl sultaines, alkyl amphoacetates, amphopropionates, salts thereof, and a mixture thereof. Non-limiting examples betaines include coco betaine, cocamidopropyl betaine, lauryl betaine, lauryl hydroxy sulfobetaine, lauryldimethyl betaine, behenyl betaine, capryl/capramidopropyl betaine, stearyl betaine, and a mixture thereof. Non-limiting examples of sultaines include cocamidopropyl hydroxysultaine, lauryl hydroxysultaine, and a mixture thereof. A non-limiting example of an alkyl amphoacetate salt includes sodium lauroamphoacetate. Non-limiting examples of amphopropionates include cocoamphopropionate, cornamphopropionate, salts thereof, and a mixture thereof.
In an embodiment, the amphoteric surfactant is in an amount ranging from about 1 %w/w to 15 %w/w, including all the values in the range, for instance 1.1% w/w, 1.3% w/w, 1.4% w/w, 1.5% w/w and so on.
In another embodiment, the amphoteric surfactant is in an amount ranging from about 2 %w/w to 8 %w/w including all the values in the range, for instance 2.1%w/w, 2.2% w/w, 2.3 %w/w, 2.4 %w/w and so on.
An embodiment for achieving the concentrated cleansing composition includes a surfactant system with an anionic surfactant as Sodium Laureth Sulphate, a non-ionic surfactant as Cocamide DEA and an amphoteric surfactant as Cocamidopropyl betaine.
An embodiment herein achieves a concentrated cleansing composition comprising of polyethylene glycol (PEG) derivative as thickening agent.
In one embodiment, the polyethylene glycol (PEG) derivative is selected from a group comprising PEG -75 Distearate, PEG-120 distearate, PEG- 150 distearate, PEG-175 distearate, PEG 190 distearate, PED 250 distearate, PEG 105 pentaerythritol dibehenate, PEG 105 pentaerythritol tetrabehenate, PEG 150 pentaerythritol tetrastearate, PEG 150 pentaerythritol tetralaurate, PEG 150 pentaerythritol tetraisostearate, PEG 130 pentaerythritol tetrastearate and PEG 75 pentaerythritol tetrastearate, PEG 105 pentaerythritol monobehenate, PEG 05 pentaerythritol tribehenate, PEG 150 pentaerythritol monostearate, PEG 150 pentaerythritol distearate, PEG 50 pentaerythritol tristearate, PEG 150 pentaerythritol monolaurate, PEG 150 pentaerythritol dilaurate, PEG 150 trilaurate, PEG 150 monoisostearate, PEG 150 pentaerythritol diisostearate, PEG 150 pentaerythritol triisostearate, PEG 130 pentaerythritol monostearate, PEG 130 pentaerythritol distearate, PEG 130 pentaerythritol tristearate, PEG 75 pentaerythritol monostearate, PEG 75 pentaerythritol distearate, and PEG 75 pentaerythritol tristearate., PEG 150 Pentaerythritol tetrastearate, Polyethylene glycol ether of the diester of methylglucose and oleic acid with an average of 120 moles of ethylene oxide and PEG-55 Propylene Glycol Oleate.
An embodiment herein achieves a concentrated cleansing composition comprising of PEG 150 disterate. PEG-150 disterate is defined as the polyethylene glycol (PEG) diester of stearic acid, wherein the PEG has an average degree of polymerization of 150 oxyethylene repeat units1 corresponding to an average molecular weight (MW) of 6,600 g/mol.
The PEG 150 distearate is typically available in solid flaky material having approximate melting point of 52-57 degree Celsius and is freely water-soluble material upon heating.
In an embodiment comprising polyethylene glycol (PEG) diester of stearic acid, the PEG has an average degree of polymerization of 150 oxyethylene repeat units corresponding to an average molecular weight (MW) of 6,600 g/mol. The overall average MW of PEG-150 distearate is 7,170 g/mol—sufficiently high enough to categorize the ingredient as a low MW polymer. PEG-150 is a telechelic polymer. It is functionalized with a hydrophobic stearate ester on both the a and ? ends of the hydrophilic PEG chain so that both ends of the polymer exhibit surface and interfacial activity.
In an embodiment, the polyethylene glycol derivative is in an amount ranging from about 0.10 %w/w to 9% w/w, including all the values in the range, for instance 0.11 %w/w, 0.12 %w/w, 0.13 %w/w, 0.14 %w/w and so on.
In another embodiment PEG-150 distearate is in an amount ranging from about 1.0 %w/w to 6.0 % w/w, including all the values in the range, for instance 1.1%w/w, 1.2 %w/w, 1.3 %w/w, 1.4 %w/w and so on.
PEG diesters typically are produced by either by ethoxylation of fatty acids or direct esterification of Polyethylene glycol with fatty acids or transesterification of fatty acid esters with PEG. Direct esterification or transesterification are the preferred routes commercially.
In an embodiment, the thickening agent has molecular weight ranging from about 4000 g/mol to 8000 g/mol, including all the values in the range for instance, 4200g/mol, 4400 g/mol, 4600 g/mol, 4800 g/mol and so on, in the cleansing composition concentrate to provide for improved viscosity upon dilution.
An embodiment herein achieves a concentrated cleansing composition having Laureth-3 or Lauryl alcohol ethoxylates or C12-14 fatty alcohol ethoxylates.
An embodiment herein achieves a concentrated cleansing composition having Laureth-3 or Lauryl alcohol ethoxylates or C12-14 fatty alcohol ethoxylates in a concentration ranging from 0.10% – 6.0% w/w.
Another embodiment herein achieves a concentrated cleansing composition having Laureth-3 or Lauryl alcohol ethoxylates or C12-14 fatty alcohol ethoxylates in a concentration ranging from 0.30% – 3.00%
Laureth-3 is a polyethylene glycol ether of linear C12-C14 fatty alcohol with a molarity of 3. Linear Alcohol ethoxylates are generally manufactured by reacting an alcohol with an alkylene oxide. This reaction is done in presence of catalyst and result in the production of product mixture comprising a number of alcohol derivatives of varying ethoxylate content. The conventional designation of the number of ethylene oxide units present per molecule of an alcohol ethoxylate is a designation of the average number of ethylene oxide units present per molecule and there are substantial proportions of alcohol ethoxylate molecules present which have a greater number or alternatively a lesser number of ethylene oxide units present than the actual average value would indicate.
Alcohol ethoxylates conforms the below formula
R1-O-(CH2CH2O)n-H
wherein R1 stands for is a linear or branched, preferably a linear, saturated alkyl group comprising 12 to 22, preferably 12 to 20 and more preferably 16 to 18, carbon atoms or a linear or branched, preferably a linear, mono- or polyunsaturated alkenyl group comprising 12 to 22, preferably 12 to 20 and more preferably 12 to 14, carbon atoms, whereby the alcohol R1-OH underlying the respective alcohol ethoxylate of a molar average, is a number from 2 to 9. Further, in an embodiment, R1 stands for linear saturated alkyl group comprising 12 to 20 and more preferably 16 to 18, carbon atoms, a linear, mono or polyunsaturated alkenyl group comprising 12 to 20 and more preferably 12 to 14, carbon atoms, whereby the alcohol R1-OH underlying the respective alcohol ethoxylate of a molar average, is a number from 2 to 6, more preferably 2 to 4, and most preferably 3.
An embodiment herein achieves a concentrated cleansing composition based on the ether and ester form of non-ionic thickening systems in a particular ratio, which would give readily water-swellable thickening preparations. This will thicken by increase of hydrodynamic size and viscous drag micelles in solution by extension of hydrated PEG chains into the aqueous phase and physically crosslink micelles via inter-micellar bridging.
An embodiment herein achieves a concentrated cleansing composition comprising of PEG150 distearate and Laureth-3 in a ratio ranging from 1:5 to 5:1.
Another embodiment herein achieves a concentrated cleansing composition comprising of PEG150 distearate and Laureth-3 in a ratio ranging from 1: 3 to 3:1. Another embodiment herein achieves a concentrated cleansing composition comprising of PEG150 distearate and Laureth-3 in a 3:1 ratio.
One embodiment herein achieves a concentrated cleansing composition comprising of at least one viscosity modifying salt. Non limiting examples of viscosity modifying salts include sodium chloride, magnesium chloride, potassium chloride and combinations thereof.
In one embodiment, the viscosity modifying salt is selected from a group comprising of monovalent and divalent salts.
In another embodiment, the viscosity modifying salt is selected from at least one of sodium chloride, magnesium chloride, magnesium sulphate, potassium chloride, Ammonium chloride, sodium sulphate, potassium sulphate and combinations thereof and any component with monovalent and divalent cations.
In one embodiment, the salt is present in an amount ranging from about 1 % w/w to 10 % w/w, including all the values in the range, for instance 1.1 %w/w, 1.2%w/w, 1.3 %w/w, 1.4 %w/w and so on.
In another embodiment of the present disclosure, the salt is present in an amount ranging from about 3 % w/w to 8 % w/w, including all the values in the range, for instance 3.1 %w/w, 3.2 %w/w, 3.3 %w/w, 3.4 %w/w and so on.
One embodiment herein achieves the concentrated cleansing composition as described hereinabove additionally comprising of at least one Humectant.
In one embodiment, the humectant is selected from a group comprising propylene glycol, glycerol, Butylene Glycol, Hexylene Glycol, Propanediol, Glycerin, Propylene glycol, Methyl Propanediol, 1,3 Butylene glycol, Sorbitol, Polyethylene glycols, Sodium Pyrrolidone Carboxylate (Sodium PCA), and combinations thereof.
In one other embodiment the humectant is a polyol. Non limiting examples of polyol includes glycerin, glycerol, propylene glycol, polypropylene glycols, polyethylene glycols, ethyl hexanediol, hexylene glycols, and other aliphatic alcohols and mixtures thereof. When propylene glycol is used as a humectant, it is used at a level of at least 4 to 10%. The polyols are preferably used at levels of from about 10-30%. Propylene glycol when used also helps in regulating the viscosity of the composition.
In one embodiment proplylene glycol is used in an amount ranging from about 2 % w/w to 12 %w/w, including all the values in the range, for instance 2.1 %w/w, 2.2%w/w, 2.3 %w/w, 2.4 %w/w and so on
In one embodiment proplylene glycol is used in an amount ranging from about 3 % w/w to 9 %w/w, including all the values in the range, for instance 3.1 %w/w, 3.2%w/w, 3.3 %w/w, 3.4 %w/w and so on.
One embodiment herein achieves the concentrated cleansing composition may also comprises of additional thickening agent or thickener
Suitable thickeners for the compositions according to the invention are crosslinked polyacrylic acids and derivatives thereof, polysaccharides, such as xanthan gum, guar guar, agar agar, alginates or tyloses, cellulose derivatives, for example carboxymethylcellulose or hydroxycarboxymethylcellulose, and also relatively high molecular weight polyethylene glycol mono- and diesters of fatty acids, fatty alcohols, monoglycerides and fatty acids, polyvinyl alcohol and polyvinylpyrrolidone, alkanolamides, such as cocamide MEA, cocamide DEA, or cocamide MIPA (for example Comperlan® 100 C (BASF), and Comperlan® 100 (BASF)).Suitable thickeners are also polyacrylates, such as Carbopol® (Noveon), llltrez® (Noveon), Lu- vigel® EM (BASF), Capigel®98 (Seppic), Synthalene® (Sigma), the Aculyn® grades from Rohm and Haas, such as Aculyn® 22 (copolymer of acrylates and methacrylic acid ethoxylates with stearyl radical (20 ethylene oxide (EO) units)) and Aculyn® 28 (copolymer of acrylates and methacrylic acid ethoxylates with behenyl radical (25 EO units)). Other non-limiting examples of thickeners include aerosol grades (hydrophilic silicas), polyacrylamides, polyvinyl alcohol and polyvinylpyrrolidone, surfactants, such as, for example, ethoxylated fatty acid glycerides, esters of fatty acids with polyols, such as, for example, pentaerythritol or trimethylolpropane, fatty alcohol ethoxylates with a narrowed homolog distribution and electrolytes such as sodium chloride and ammonium chloride.
One embodiment herein achieves the concentrated cleansing composition comprising additionally at least one Preservative.
Non-limiting examples of preservatives may include urea condensates, p-hydroxybenzoic acid esters, the combination of phenoxyethanol with methyldibromoglutaronitrile and acid preservatives containing benzoic acid, salicylic acid, lactic acid and sorbic acid. Additional non limiting examples of preservatives may include formaldehyde donors (such as, for example, DM DM hydantoin, which is commercially available, for example, under the trade name Glydant® (Lonza)), iodopropyl butylcarbamates (for example Glycacil-L®, Glycacil-S® (Lonza), Dekaben®LMB (Jan Dekker)), parabens (p-hydroxybenzoic acid alkyl esters, such as, for example, methyl, ethyl, propyl and/or butylparaben), dehydroacetic acid (Euxyl® K 702 (Schulke & Mayr), phenoxyethanol, ethanol, benzoic acid, octoxyglycerol, glycine, soya etc., di- bromodicyanobutane (2-bromo-2-bromomethylglutarodinitrile), phenoxyethanol, 3-iodo-2- propynyl butylcarbamate, 2-bromo-2-nitropropane-1 ,3-diol, imidazolidinylurea, 5-chloro-2- methyl-4-isothiazolin-3-one, 2-chloroacetamide, benzalconium chloride, benzyl alcohol, salicylic acid and salicylates.
One embodiment herein achieves a concentrated cleansing composition comprising additionally at least one Chelating agent. Since the water source in several households will have varied concentration of salts, there is a need softening the hardness of water to provide the desirous rinsing and lathering profile. In order to address this concern complexing agents or chelating agents, such as salts of ethylenediaminetetraacetic acid, of nitrilotriacetic acid, of iminodisuccinic acid or phosphates are added.
One embodiment herein achieves a concentrated cleansing composition comprising additionally at least one Buffer to ensure the pH stability of the compositions. Non limiting examples of Buffers include citrate, lactate and phosphate buffers.
One embodiment herein achieves the concentrated cleansing composition comprising an ultraviolet light absorber.
The Ultraviolet light absorber which may be used includes but it is not limited to Benzophenone-1, Benzophenone-2, Benzophenone-3, Benzophenone- 4,Benzophenone-5, Benzophenone-6, Benzophenone-7, Benzophenone-8, Benzophenone-9, Benzophenone-10, Benzophenone-11, Benzophenone-12, Benzotriazolyl dodecl p-cresol, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Octadecyl Di-t-butyl-4- hydroxyhydrocinnamate, Sodium Benzotriazolyl Butylphenol Sulfonate and Tris (Tetramethylhydroxypiperidinol) Citrate (and) Aqua (and) Alcohol.
In some embodiments of the present disclosure, the Ultraviolet light absorber to prevent product colour fastening due to exposure in sunlight, is present in an amount ranging from about 0.01 %w/w to 2.00 %w/w, including all the values in the range, for instance, 0.02 %w/w, 0.03%w/w, 0.04 %w/w, 0.05 %w/w and so on.
In another embodiment the Ultraviolet light absorber is in an amount ranging from about 0.1 %w/w to 1.00 %w/w, including all the values in the range, for instance, 0.11 %w/w, 0.12 %w/w, 0.13 %w/w, 0.14 %w/w and so on and so forth.
One embodiment herein achieves the concentrated cleansing composition comprising additionally at least one perfuming agent.
Perfuming agents which may be used can be natural, synthetic or mixtures of natural and synthetic fragrances. Non limiting examples for Natural fragrances are extracts from flowers (lily, lavender, rose, jasmine, neroli, Ylang-Ylang), stems and leaves (geranium, patchouli, petit grain), fruits (anis, coriander, caraway, juniper), fruit peels (bergamot, lemon, orange), roots (mace, angelica, celery, cardamom, costus, iris, calmus), woods (pinewood, sandalwood, guaiac wood, cedarwood, rosewood), herbs and grasses (tarragon, lemongrass, sage, thyme), needles and branches (spruce, fir, pine, dwarfpine), resins and balsams (galbanum, elemi, benzoe, myrrh, olibanum, opoponax). Also suitable are animal raw materials, such as, for example, civet and castoreum. Non limiting examples of synthetic fragrance compounds are products of the ester, ether, aldehyde, ketone, alcohol, and hydrocarbon type. Fragrance compounds of the ester type are, for example, benzyl acetate, phenoxyethyl isobutyrate, 4-tert-butyl cyclohexyl acetate, linalyl acetate, dimethylbenzylcarbinyl acetate, phenylethyl acetate, linalyl benzoate, benzyl formate, ethylmethyl phenylglycinate, allyl cyclohexylpropionate, styrallyl propionate and benzyl salicylate. The ethers include, for example, benzyl ethyl ether, the aldehydes include, for example, the linear alkanals having 8 to 18 carbon atoms, citral, citronellal, citronellyloxyacetaldehyde, cyclamenaldehyde, hydroxycitronellal, lilial and bourgeonat, the ketones include, for example, the ionones, cc-isomethylions and methyl cedryl ketone, the alcohols include anethol, citronellol, eugenol, isoeugenol, geraniol, linalool, phenylethyl alcohol and terioneol, and the hydrocarbons include primarily the terpenes and balsams. However, preference is given to using mixtures of different fragrances which together produce a pleasing scent note. Essential oils of lower volatility, which are mostly used as aroma components, are also suitable as perfume oils, for example sage oil, chamomile oil, oil of cloves, melissa oil, mint oil, cinnamon leaf oil, linden blossom oil, juniper berry oil, vetiver oil, olibanum oil, galbanum oil, labolanum oil and lavandin oil. Preference is given to using bergamot oil, dihydromyrcenol, lilial, lyral, citronellol, phenylethyl alcohol, a-hexylcinnamaldehyde, geraniol, benzyl acetone, cyclamenaldehyde, linalool, Boisambrene® Forte, ambroxan, indol, hedione, sandelice, lemon oil, mandarin oil, orange oil, allyl amyl glycolate, cyclovertal, lavandin oil, clary sage oil, p-damascone, geranium oil bourbon, cyclohexyl salicylate, Vertofix® Coeur, iso E- Super®, Fixolide® NP, evernyl, iraldein gamma, phenylacetic acid, geranyl acetate, benzyl acetate, rose oxide, romillat, irotyl and floramat alone or in mixtures.
One embodiment herein achieves the concentrated cleansing composition comprising additionally at least one colouring agent.
The colouring agents and pigments or colorants which are virtually insoluble in the application medium and may be inorganic or organic or mixtures thereof. The inorganic pigments may be of natural origin, for example prepared from chalk, ocker, umbra, green earth, burnt sienna or graphite. The pigments may be white pigments, such as, for example, titanium dioxide or zinc oxide, black pigments, such as, for example, iron oxide black, colored pigments, such as, for example ultramarine or iron oxide red, luster pigments, metal effect pigments, pearlescent pigments, and fluorescent and phosphorescent pigments, where preferably at least one pigment is a colored, non-white pigment.
Metal oxides, hydroxides and oxide hydrates, mixed phase pigments sulfur-containing silicates, metal sulfides, complex metal cyanides, metal sulphates, chromates and molybdates, and also the metals themselves (bronze pigments) are suitable. Of particular suitability are titanium dioxide (Cl 77891), black iron oxide (Cl 77499), yellow iron oxide (Cl 77492), red and brown iron oxide (Cl 77491), manganese violet (Cl 77742), ultramarine (sodium aluminum sulfosilicates, Cl 77007, pigment blue 29), chromium oxide hydrate (C177289), iron blue (ferric ferrocyanide, CI7751 0), carmine (cochineal).
Particular preference is given to pearlescent and colored pigments based on mica which are coated with a metal oxide or a metal oxychloride such as titanium dioxide or bismuth oxychlo- ride, and, if appropriate, further color-imparting substances, such as iron oxides, iron blue, ultramarine, carmine etc., and where the color can be determined by varying the layer thickness. Pigments of this type are sold, for example, under the trade names Rona®, Colorona®, Dichro- na® and Timiron® (Merck).
Organic pigments are, for example, the natural pigments sepia, gamboge, charcoal, Cassel brown, indigo, chlorophyll, and other plant pigments. Synthetic organic pigments are, for example, azo pigments, anthraquinoids, indigoids, dioxazine, quinacridone, phthalocyanine, isoindo- linone, perylene and perinone, metal complex, alkali blue and diketopyrrolopyrrole pigments.
One embodiment herein achieves the concentrated cleansing composition comprising additionally at least one antioxidant.
Antioxidants which can be used are all antioxidants which are customary or suitable for cleansing and cosmetic applications. The antioxidants may be selected from the group consisting of amino acids (for example glycine, histidine, tyrosine, tryptophan) and derivatives thereof, imidazoles (for example urocanic acid) and derivatives thereof, peptides, such as D,L-carnosine, D-carnosine, L- carnosine and derivatives thereof (for example anserine), carotinoids, carotenes (for example a- carotene, p-carotene, y-lycopene) and derivatives thereof, chlorogenic acid and derivatives thereof, liponic acid and derivatives thereof (for example dihydroliponic acid), aurothioglucose, propylthiouracil and other thiols (for example thioredoxin, glutathione, cysteine, cystine, cystamine and the glycosyl, N acetyl, methyl, ethyl, propyl, amyl, butyl and lauryl, palmitoyl, oleyl, y- linoleyl, cholesteryl and glyceryl esters thereof) and also salts thereof, dilauryl thiodipropionate, distearyl thiodipropionate, thiodipropionic acid and derivatives thereof (esters, ethers, peptides, lipids, nucleotides, nucleosides and salts), and sulfoximine compounds (for example buthionine sulfoximines, homocysteine sulfoximine, buthionine sulfones, penta-, hexa-, heptathionine sulfoximine) in very low tolerated doses (for example pmol to pmol/kg), also (metal) chelating agents (for example a-hydroxy fatty acids, palmitic acid, phytic acid, lactoferrin), a-hydroxy acids (for example citric acid, lactic acid, maleic acid), humic acid, bile acid, bile extracts, bilirubin, biliverdine, EDTA, EGTA and derivatives thereof, unsaturated fatty acids and derivatives thereof (for example y-linolenic acid, linoleic acid, oleic acid), folic acid and derivatives thereof, furfuryli- denesorbitol and derivatives thereof, ubiquinone and ubiquinol and derivatives thereof, vitamin C and derivatives (for example ascorbyl palmitate, Mg ascorbyl phosphate, ascorbyl acetate), tocopherols and derivatives (for example vitamin E acetate), vitamin A and derivatives (vitamin A palmitate), and coniferyl benzoate of benzoin resin, rutinic acid and derivatives thereof, a- glycosylrutine, ferulic acid, furfurylideneglucitol, carnosine, butylhydroxytoluene, butylhydroxy- anisole, nordihydroguaiacic acid, nordihydroguaiaretic acid, trihydroxybutyrophenone, uric acid and derivatives thereof, mannose and derivatives thereof, zinc and derivatives thereof (for example ZnO, ZnSC ), selenium and derivatives thereof (for example selenomethionine), stilbenes and derivatives thereof (for example stilbene oxide, trans-stilbene oxide) and the derivatives (salts, esters, ethers, sugars, nucleotides, nucleosides, peptides and lipids) suitable according to the invention of these specified active ingredients.
One embodiment herein achieves a concentrated cleaning composition comprising additionally at least one Chelating agent. Non limiting examples of chelating agents may include Disodium EDTA, Tetrasodium EDTA, EDTA, HEDTA, Sodium Gluconate, Sodium Citrate, Potassium citrate, Potassium gluconate, Pentasodium Pentetate, Sodium Hexametaphosphate, Tetrasodium pyrophosphate, Trisodium NTA, Cyclodextrin, Citric acid and Zinc hexametaphosphate. In an embodiment, the chelating agents is in an amount ranging from about 0.01 %w/w to 2.00 %w/w, including all the values in the range, for instance 0.02 %w/w, 0.03 %w/w, 0.04 %w/w, 0.01 %w/w and so on and so forth. In another embodiment, the chelating agents is in an amount ranging from about 0.1 %w/w to 1.00 %w/w, including all the values in the rang for instance, 0.11 %w/w, 0.12 %w/w, 0.13 %w/w, 0.14 %w/w and so on and so forth.
One embodiment herein achieves the concentrated cleansing composition comprising additionally at least one antimicrobial agent. Non limiting examples of antimicrobial agents may include all suitable preservatives with a specific effect toward Gram-positive bacteria, for example triclosan (2,4,4 - trichloro-2'-hydroxydiphenyl ether), chlorhexidine (1 ,1'-hexamethylenebis[5-(4- chlorophenyl)biguanide), and TTC (3,4,4'-trichlorocarbanilide). Numerous fragrances also have antimicrobial properties. Also, a large number of essential oils or their characteristic ingredients, such as, for example, oil of cloves (eugenol), mint oil (menthol) or thyme oil (thymol), exhibit marked antimicrobial effectiveness. DM DM hydantoin and EDTA are also shown to have antimicrobial properties.
One embodiment herein achieves the concentrated cleansing composition comprising additionally of at least one Hydrotrope.
Another embodiment herein achieves the concentrated cleansing composition comprising additionally of at least one Hydrotrope selected from sodium toluene sulfonate, potassium toluene sulfonate, sodium xylene sulfonate, potassium xylene sulfonate, sodium cumene sulfonate, potassium cumene sulfonate, trisodium sulfosuccinate and tripotassium sulfosuccinate.
An embodiment herein achieves the concentrated cleansing composition comprising additionally at least one Hydrotopes which can be utilized in the interests of achieving a desired product phase stability and viscosity. Other non-limiting examples of hydrotopes include lower aliphatic alcohols, lower alkylbenzene sulphonates (derivatives of xylene and toluene) and combinations thereof. In another embodiment the hydrotope is selected from alcohol, urea, sodium xylene sulphonate, ammonium xylene sulfonate and potassium xylene sulfonate.
In one embodiment, the cleansing composition comprises water. The water is present in an amount sufficient to make 100%, i.e., water is in a quantity sufficient to make 100% of the composition.
An embodiment herein achieves a process of manufacturing concentrated cleansing composition, said process typically comprising of the following steps: Dispensing of water into a container; sequentially mixing every component into the container while maintaining a desired anchor speed for the mixer and cooling the mixture once the desired homogenization is achieved.
An embodiment herein achieves a process of manufacturing concentrated cleansing composition, said process typically comprising of the following steps: Dispensing of water into a jacketed manufacturing vessel with anchor type agitator and center shaft with baffle plates; dissolving Disodium EDTA and other chlorides into the batch water; heating the manufacturing vessel around 80 degree Celsius; transferring and mixing one by one the other surfactants and thickeners into main vessel while mixing continuously by calibrating the anchor speed of the mixture to be in between 30rpm to 50rpm;once the desired homogenization is achieved, cooling the mixture to 40-45 degree Celsius; adding preservative, color and perfume and colors under mixing one by one and cooling the mixture to room temperature, while mixing till the desired homogenization is achieved.
An embodiment herein achieves a process of manufacturing concentrated cleansing composition, said process typically comprising of the following steps:
Mixing the surfactant system, the PEG 150 distearate, the laureth 3 and at least one viscosity modifying salt at controlled temperature around 55 – 75 degrees Celsius in a steam jacketed kettle at standard rpm of 20 -30 rpm by anchor stirrer till all liquid becomes homogenous: cooling the homogenous mass to 35- 45 degree Celsius and optionally addition of at least one additive selected from a group comprising humectant, thickening agent, preservatives, complexing agent, perfuming agent, colouring agent, antioxidant, hydrotope and antimicrobial agent while simultaneously or sequentially mixing the homogenous mass.
An embodiment herein achieves a process of diluting the cleansing composition concentrate to a ready to use cleansing composition or diluted cleaning composition, said processes typically comprising of taking about 10- 15 g of the cleansing composition concentrate of any example/embodiment disclosed in this specification; add about 85- 90 g of water to said concentrate; mix the resulting solution either simultaneously or sequentially, at room temperature, till a homogenous liquid is obtained.
In one embodiment of the diluted cleansing composition or ready to use cleansing composition for face or hand, the viscosity at 25 degree Celsius is about 2000 cps.
In one embodiment of the diluted cleansing composition or ready to use cleansing composition for laundry or dishwash detergent, the viscosity at 25 degree Celsius is about 1500 cps.
In one embodiment of the diluted cleansing composition or ready to use cleansing composition for hair wash or body wash, the viscosity at 25 degree Celsius is about 5000 cps.

Examples
The following examples are provided for the purpose of this description and ease of understanding. These examples are not meant to limit the scope of this invention, since variations will be apparent to those skilled in the art. Each of the exemplary compositions, as well as any compositions labelled “control composition,” were prepared in de-ionized water. Materials used in all examples are provided under the heading ‘Ingredient details’. The final pH of each composition was adjusted to between 4-9 using 25% solution of either sodium hydroxide or citric acid.

Table 1 below provides examples of cleanings composition concentrate of the invention disclosed herewith.
TABLE 1

Component Example 1
Range % w/w Example 2
Range % w/w
Anionic Surfactant 10.00 – 60.00 20.00 – 50.00
Nonionic Surfactant 2.00 – 15.00 5.00 – 12.00
Amphoteric Surfactant 1.00 – 15.00 2.00 - 8.00
Laureth 3 0.10 – 6.00 0.30 – 3.00
PEG 150 Distearate 0.10 – 9.00 1.00 – 6.00
Salt 1.00 – 10.00 3.00 – 8.00
Humectant 2.00 – 12.00 3.00 – 9.00
Preservative 0.01 – 3.50 0.05 – 2.00
Fragrance 0.00 – 5.00 1.00 – 3.00
Water Q.S. to 100 Q.S. to 100

In some embodiments of the present disclosure, the cleansing composition concentrate upon combining with diluent including but not limited to water, provides for a diluted cleansing composition having viscosity ranging from about 700 cps to 8000 cps, including all the values in the range, for instance, 701 cps, 702 cps, 703 cps, 704 cps and so on and so forth.
In some embodiments, the cleansing composition concentrate upon subjecting to dilution from about 5 times to 10 times with water provides for a diluted cleaning composition having viscosity ranging from about700 cps to 8000 cps, including all the values in the range, for instance, 701 cps, 702 cps, 703 cps, 704 cps and so on and so forth.
In one embodiment, amount of the diluent in the composition for achieving viscosity in the range of from about 700 cps to 8000 cps is ranging from about 65% to 95%, including all the values in the range, for instance, 66%, 67%, 69%, 69% and so on and so forth.
Through several experiments it was noted that specific combination of the, Laureth 3 and PEG 150 distearate in a specific ratio of 1:3, 2:3 or 3:4 provides for cleansing composition concentrate which upon dilution with the diluent, provides for desired viscosity, correct thickness, rich lather and sufficient cleaning, without losing any essence of fragrance included in the concentrate.
Through experiments it was also identified that a desired ratio of about 1:3 of the cleansing composition concentrate and the diluent including but not limited to water provides a use composition having improved cleansing and foaming properties. Accordingly, one embodiment relates to a composition comprising viscosity ranging from about 700 cps to 8000 cps, including all the values in the range for instance, 701 cps, 702 cps, 703 cps.
In one embodiment, the cleaning composition concentrate is diluted with water to prepare a diluted cleansing composition or ready to use cleansing solution with desired viscosity ranging from 1000 cps to 6000 cps.
The embodiments of the cleansing composition concentrate can have multiple function and can be used for all cleansing purposes including but not limited to hand wash, body wash, hair wash, face wash, hygiene wash, dish wash, surface cleaners, car wash, fabric detergents, floor cleaners, sanitary wash products, industrial cleansing products and so on. For purposes of exemplification a few compositions are provided here.
In one embodiment, the cleaning composition concentrate is a hand wash composition concentrate. One example of such a composition is provided below:

TABLE 2
Handwash Composition Concentrate
Ingredients % addn.
Sodium Laureth Sulphate1 25.00
Cocamide DEA2 10.00
Propylene Glycol 6.00
Cocamidopropyl betaine3 5.00
Laureth 34 0.50
PEG 150 Distearate5 1.50
Perfume 2.50
Sodium Chloride 5.00
DMDM Hydantoin6 1.50
Tartrazine Yellow 0.0002
Lactic Acid7 0.40
Disodium EDTA 0.25
Demineralized Water Qs to 100

Ingredient details
1Sodium Lauerth Sulphate is available under the trade name Galaxy LES 70 from Galaxy Surfactants
2Cocamide DEA is available under the trade name Galaxy 111 from Galaxy surfactants
3Cocamido propyl betaine is available under the trade name Mirataine CAPB from Solvay Specialities
4Laureth 3 mole ethoxylated is available under the trade name Ginonic L243 from Godrej industries
5Polyethylene glycol distearate is available under the trade name Colem PEG 150 DS from Eleco Ltd
6DMDM Hydantoin is available under the trade name trade name Glydant
7Lactic Acid is available under the name L(+)-lactic acid 90% from Jungbunzlauer

In one embodiment, the cleaning composition concentrate is a Dish wash composition concentrate. One example of such a composition is provided below:
TABLE 3
Dishwash
Ingredients % addn.
Sodium Laureth Sulphate1 45.00
Cocamide DEA2 8.60
Propylene Glycol 3.00
Cocamidopropyle betaine3 2.00
Laureth 34 1.00
PEG 150 Distearate5 1.50
Perfume 1.00
Sodium Chloride 7.00
DMDM Hydantoin6 1.50
Tartrazine Yellow 0.0002
Lactic Acid7 0.40
Disodium EDTA 1.00
Sodium Polyacrylate, partially neutralized9 1.00

Demineralized Water Qs to 100

Ingredient details
1Sodium Lauerth Sulphate is available under the trade name Galaxy LES 70 from Galaxy Surfactants
2Cocamide DEA is available under the trade name Galaxy 111 from Galaxy surfactants
3Cocamido propyl betaine is available under the trade name Mirataine CAPB from Solvay Specialities
4Laureth 3 mole ethoxylated is available under the trade name Ginonic L243 from Godrej industries
5Polyethylene glycol distearate is available under the trade name Colem PEG 150 DS from Eleco Ltd
6DMDM Hydantoin is available under the trade name trade name Glydant
7Lactic Acid is available under the name L(+)-lactic acid 90% from Jungbunzlauer
8Sodium Polyacrylate, partially neutralized is available from BASF in the trade name of Sokalan PA 25 CL PN

In one embodiment, the cleaning composition concentrate is a fabric wash composition concentrate. One example of such a composition is provided below:

TABLE 4

Fabric wash
Ingredients % addn.
Sodium Laureth Sulphate1 50.00
Cocamide DEA2 8.00
Propylene Glycol 4.00
Cocamidopropyle betaine3 2.00
Laureth 34 1.00
PEG 150 Distearate5 1.00
Perfume 1.00
Sodium Chloride 7.00
DMDM Hydantoin6 1.50
Tartrazine Yellow 0.0002
Lactic Acid7 0.40
Disodium EDTA 1.00
Sodium Polyacrylate, partially neutralized9 1.00
Sodium Xylene Sulphonate 0.50

Demineralized Water Qs to 100

Ingredient details
1Sodium Lauerth Sulphate is available under the trade name Galaxy LES 70 from Galaxy Surfactants
2Cocamide DEA is available under the trade name Galaxy 111 from Galaxy surfactants
3Cocamido propyl betaine is available under the trade name Mirataine CAPB from Solvay Specialities
4Laureth 3 mole ethoxylated is available under the trade name Ginonic L243 from Godrej industries
5Polyethylene glycol distearate is available under the trade name Colem PEG 150 DS from Eleco Ltd
6DMDM Hydantoin is available under the trade name trade name Glydant
7Lactic Acid is available under the name L(+)-lactic acid 90% from Jungbunzlauer

8Sodium Polyacrylate, partially neutralized is available from BASF in the trade name of Sokalan PA 25 CL PN

In one embodiment, the cleaning composition concentrate is a Body wash composition concentrate. One example of such a composition is provided below:

TABLE 5

Body wash
Ingredients % addn.
Sodium Laureth Sulphate1 50.00
Cocamide DEA2 8.00
Propylene Glycol 3.00
Cocamidopropyle betaine3 2.00
Laureth 34 1.00
PEG 150 Distearate5 1.00
Perfume 1.00
Sodium Chloride 5.00
DMDM Hydantoin6 1.50
Tartrazine Yellow 0.0002
Lactic Acid7 0.40
Disodium EDTA 0.25
Glycerin 5.00
Demineralized Water Qs to 100

Ingredient details
1Sodium Lauerth Sulphate is available under the trade name Galaxy LES 70 from Galaxy Surfactants
2Cocamide DEA is available under the trade name Galaxy 111 from Galaxy surfactants
3Cocamido propyl betaine is available under the trade name Mirataine CAPB from Solvay Specialities
4Laureth 3 mole ethoxylated is available under the trade name Ginonic L243 from Godrej industries
5Polyethylene glycol distearate is available under the trade name Colem PEG 150 DS from Eleco Ltd
6DMDM Hydantoin is available under the trade name trade name Glydant
7Lactic Acid is available under the name L(+)-lactic acid 90% from Jungbunzlauer

The examples used herein are intended merely to facilitate an understanding of ways in which the embodiments herein may be practiced and to further enable those of skill in the art to practice the embodiments herein. Accordingly, the examples should not be construed as limiting the scope of the embodiments herein.
After several trials and experimentations, the optimum composition that would not only provide the optimum viscosity for the concentrate but also provide the desired viscosity when diluted for use was arrived at. Once the right proportion of the key elements were determined several studies were conducted to prove their efficiency in achieving the desired results.
Various parameters were considered to determine the sensory characteristics of the product. For instance, foam ability and viscosity plays an important role for user experience of any cleaning composition. The embodiments of the composition were tested for both foaming profile and viscosity.
Foam Measurement
Given that foaming is one of the important factors that provide the sensory experience for a cleaning product, several experiments for Foam measurements were conducted. The Foam was measured by using the Kitchen blender method. Foam generated by Kitchen blender in medium speed of definite quantity of 5% solution of cleansing composition diluted with standard hardness water. Kitchen blender was run for 60 seconds, and the foam was transferred to a 1000ml measuring cylinder and height is measured in ml and represented as Foam Height.
Since foam ability of cleansing solution is often affected by the hardness of water, the foam ability of the diluted cleansing compositions disclosed in embodiments was measured using Hard water. In one embodiment, 5grams of formulation sample after dilution and 95grams of 600ppm hard water were weighed in a glass beaker and mixed well to become homogeneous liquid.
Weighed test solution liquid was then transferred into medium size kitchen blender jar with liquidizer blade type. The blenders were operated at an input voltage of 230 ± 10 V at the low setting. The blender was run for 60 seconds sharply in medium speed. After 60 seconds, the jar was inverted into 1000ml graduated measuring cylinder and the lather adhering to the jar was scooped out and allowed to drain completely. The lather volume was then measured after levelling off the top surface of the foam. The experiment was carried out at an ambient temperature of 27 ± 2°C. All apparatus and chemicals involved also was maintained at the ambient temperature.

Viscosity Measurement
An important factor that impacts sensory characteristic of a cleansing composition is the viscosity. Viscosity is the measure of a liquid’s resistance to flow under an applied force. Viscosity is measured by Brookfield DV I + Viscometer. This instrument has a rotating spindle attached to a force measuring meter. When the spindle is submerged in the sample, it gives a viscosity reading based on the force required to maintain a specific rotating speed. In one embodiment, 100ml of sample was taken in beaker and incubated in ambient temperature between 27±2°C. Viscosity was measured at standard 20 rpm with LV4 spindle.
Several experiments were conducted to determine the foam height and viscosity profile of the embodiments disclosed here.
A set of experiments were conducted to optimize the composition of embodiments disclosed here in.

Experiment 1: Comparison of property based on change in Non-ionic surfactant:
Three distinct compositions of the cleansing composition concentrate were prepared to understand the effect of change of Non-ionic surfactant on the viscosity, pH, foaming properties and consistency of the composition. The non-ionic surfactants used in these formulations were Laureth 3 (Example 3), Laureth 7 (Example 4) and Alkyl polyglucoside (Example 5). It was observed that the value of viscosity at LV4 50 rpm of formula developed for Example 3 was highest followed by value of viscosity in Example 4 and Example 5 in the decreasing order. It was further observed that adding Laureth 3 in a composition made a synergistic combination with PEG150 DS at 7X dilution. While the formulation developed using Laureth 3 in Example 3 exhibited as a gel type concentrate, formulations in Example 4 and Example 5 exhibited Watery appearance both before and after dilution. A tabular representation of this experiment has been provided in Table 6.
TABLE 6
EXAMPLE 3 EXAMPLE 4 EXAMPLE 5
Sodium Laureth Sulphate 70% 25.00 25.00 25.00
Cocamide DEA 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00
Laureth 3 0.50
PEG 150 Distearate 1.50 1.50 1.50
Laureth 7 0.50
Alkyl polyglucoside 0.50
Perfume 2.50 2.50 2.50
Sodium Chloride 5.50 5.50 5.50
DMDM Hydantoin 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100
Parameters

pH 5.9 6.3 5.65
Viscosity (cps) @LV4 50 rpm 2850 710 140
Foam Height 230 220 220
Dilution Ratio Concentrate – 25grams & Water – 175grams
1:7 1:7 1:7

Experiment 2: Testing electrolyte tolerance of the composition by modifying the salt concentration
Six distinct compositions of the cleansing composition concentrate with varying salt concentrations were prepared to determine the electrolyte tolerance of these compositions. Sodium chloride, the salt chosen for this experiment was included in these 6 compositions in the percentages of 2.50, 4.50, 5.50, 6.50, 8.00 and 10.00 were incorporated in Ex.6, Ex.7, Ex.8, Ex.9, Ex.10and Ex.11 respectively. It was observed that the electrolyte tolerance of composition increased significantly with increasing amounts of Sodium Chloride. It was also observed that the viscosity value at LV4 50 rpm increased proportionately with increasing amounts of sodium chloride in the composition. A tabular representation of this experiment and inference is provided in Table 7. Furthermore, Fig 1 provides a graphical representation of the electrolyte tolerance curve derived through this experiment.

TABLE 7
Ingredients Ex.6 Ex.7 Ex.8 Ex.9 Ex.10 Ex.11
Sodium Laureth Sulphate 70% 25.00 25.00 25.00 25.00 25.00 25.00
Cocamide DEA 10.00 10.00 10.00 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00 5.00 5.00 5.00
Laureth 3 0.50 0.50 0.50 0.50 0.50 0.50
PEG 150 Distearate 1.50 1.50 1.50 1.50 1.50 1.50
Perfume 2.50 2.50 2.50 2.50 2.50 2.50
Sodium Chloride 2.50 4.50 5.50 6.50 8.00 10.00
DMDM Hydantoin 1.50 1.50 1.50 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100 QS to 100 QS to 100 QS to 100

Parameters
pH 5.85 6.25 5.9 5.85 5.75 4.75
Viscosity (cps) @LV4 50 rpm 800 1800 2850 8300 9700 12000
Foam Height 220 220 230 230 230 230
Dilution Ratio Concentrate – 25grams & Water – 175grams
1:7

1:7

1:7

1:7

1:7

1:7

Experiment 3: Effect of Anionic surfactant on viscosity

Three distinct examples of the embodiments, namely Example 12, Example 13 and Example 14, were prepared with varying concentration of anionic surfactant (in this case SLES 70%). Ex.12, Ex.13 and Ex.14were prepared with concentration of SLES being 20%, 25% and 27% respectively. While the viscosity levels were within the desired range for all three examples, the significant change in the viscosity was noticed. Table 8 provides a tabular representation of this experiment and the graphical representation of the same can be found in Fig 2.

TABLE 8
Ingredients Ex.12 Ex.13 Ex.14
Sodium Laureth Sulphate 70% 20.00 25.00 27.00
Cocamide DEA 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00
Laureth 3 0.50 0.50 0.50
PEG 150 Distearate 1.50 1.50 1.50
Perfume 2.50 2.50 2.50
Sodium Chloride 5.50 5.50 5.50
DMDM Hydantoin 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100
Parameters

pH 5.7 5.9 6.1
Viscosity (cps) @LV4 50 rpm 2018 2850 3124
Foam Height 210 230 240
Dilution Ratio Concentrate – 25grams & Water – 175grams
1:7 1:7 1:7

Experiment 4: Effect of Non-ionic surfactant on viscosity
Three distinct examples of the embodiments were prepared by varying the choice of nonionic surfactant used in the composition. 10 % of CDEA was used in Example 15, 7.5% of CMEA was used in Ex.16and 10% of LDEA was used in Ex.17. While the viscosity of Ex.15and Ex.17 were within the desirable range, the viscosity of Ex.16was very high and less preferred. A tabular representation of this experiment can be found in Table 9.

TABLE 9
Ingredients Ex.15 Ex.16 Ex.17
Sodium Laureth Sulphate 70% 25.00 25.00 25.00
Cocamide DEA 10.00 *** ***
Cocamide MEA *** 7.50 ***
Lauramide DEA *** *** 10.00
Propylene Glycol 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00
Laureth 3 0.50 0.50 0.50
PEG 150 Distearate 1.50 1.50 1.50
Perfume 2.50 2.50 2.50
Sodium Chloride 5.50 5.50 5.50
DMDM Hydantoin 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100
Parameters
pH 5.9 5.75 5.75
Viscosity (cps) @LV4 50 rpm 2850 10500 2300
Foam Height 230 230 220
Dilution Ratio Concentrate
– 25grams & Water – 175grams
1:7
1:7
1:7

Experiment 5: Effect of change in proportion of Laureth 3 and PEG150 DS on viscosity profile
Six distinct examples of the embodiments were prepared by varying the ratio of Laureth 3 and PEG150DS used in the composition. The ratio of Laureth 3 to PEG150DS was 1:3 in Ex.3, 2:3 in Ex.18 and Ex.19, 1:1 in Ex.19, 2:1 in Ex.20 and 3:1 in Ex.21. While the viscosity of all these were within the desirable range, there was nevertheless a significant change in viscosity that can be attributed to the change in proportion of Laureth 3 and PEG150 Distearate. A tabular representation of this experiment can be found in Table 10. A graphical representation of the comparative viscosity and foam height of the compositions has been provided as Fig 3.

TABLE 10
Ex 3 Ex 18 Ex 19 Ex 20 Ex 21 Ex 22
Sodium Laureth Sulphate 70% 25.00 23.00 25.00 25.00 25.00 25.00
Cocamide DEA 10.00 9.00 10.00 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00 5.00 5.00 5.00
Laureth 3 0.50 1.00 1.00 1.00 2.00 3.00
PEG 150 Distearate 1.50 1.50 1.50 1.00 1.00 1.00
Perfume 2.50 2.50 2.50 2.50 2.50 2.50
Sodium Chloride 5.00 5.00 5.00 5.00 5.00 5.00
DMDM Hydantoin 1.50 1.50 1.50 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25 0.25 0.25 0.25
Demineralized Water QS to100 QS to100 QS to100 QS to100 QS to100 QS to100

Parameters
pH 5.9 6.59 6.2 6.65 6.9 7.1
Viscosity (cps) @LV4 50 rpm 2850 2250 3100 1850 2340 5420
Foam Height 230 220 230 230 230 230
Dilution Ratio Concentrate – 25grams & Water – 175grams
1:7
1:7
1:7
1:7
1:7
1:7

Experiment 6: Effect of omission of a key ingredient on Viscosity profile
Three distinct examples of the embodiments were prepared to study how omitting one of the key ingredients in the composition can affect viscosity. These examples were then compared to Ex.3where all key elements were present. Ex.23was prepared without PEG 150 DS, Ex.24was prepared without Sodium Chloride and Ex.25was prepared without Laureth 3. A significant reduction in the viscosity profile was seen when any one of these three elements were not included in the composition. Thus, proving the synergistic effect of the combination of these three ingredients in the composition. A tabular representation of this experiment can be found in Table 11. A graphical representation of the comparative viscosity and foam height of the compositions has been provided as Fig 4.
TABLE 11
Ex. 3 Ex 23 Ex 24 Ex 25
Sodium Laureth Sulphate 70% 25.00 25.00 25.00 25.00
Cocamide DEA 10.00 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00 5.00
Laureth 3 0.50 0.50 0.50 ***
PEG 150 Distearate 1.50 *** 1.50 1.50
Perfume 2.50 2.50 2.50 2.50
Sodium Chloride 5.00 5.50 *** 5.50
DMDM Hydantoin 1.50 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100 QS to 100
Parameters
pH 6.8 6.5 6.65 6.5
Viscosity (cps) @LV4 50 rpm 1850 50 50 550
Foam Height 240 230 210 240
Dilution Ratio Concentrate – 25grams & Water – 175grams
1:7 1:7 1:7 1:7

Experiment 7: Effect of replacing PEG 150 DS with other non-ionic thickening agents
Two distinct examples of the embodiments were prepared to study how replacing PEG 150 DS with other well-known non-ionic emulsifier can affect viscosity. These examples were then compared to Ex.3where all key elements were present. Ex.26was prepared by replacing PEG 150 DS with PEG-120 Methyl Glucose Dioleate and Ex.27was prepared by replacing PEG 150 DS with Propylene Glycol and PEG 44 Propylene glycol complex. A significant reduction in the viscosity profile was seen in Ex.26and Ex.27 making it clear that PEG 150 DS is most preferred non-ionic emulsifier for pne of the embodiments. A tabular representation of this experiment can be found in Table 12.

TABLE 12
Ex.3 Ex.26 Ex.27
Sodium Laureth Sulphate (70%) 25.00 25.00 25.00
Cocamide DEA 10.00 10.00 10.00
Propylene Glycol 6.00 6.00 6.00
Cocamidopropyl betaine 5.00 5.00 5.00
Laureth 3 0.50 0.50 ***
PEG 150 Distearate 1.50 *** ***
PEG-120 Methyl Glucose Dioleate *** 1.50 ***
Propylene Glycol (and) PEG-55 Propylene Glycol Oleate *** *** 1.50
Perfume 2.50 2.50 2.50
Sodium Chloride 5.00 *** 5.50
DMDM Hydantoin 1.50 1.50 1.50
Tartrazine Yellow 0.0002 0.0002 0.0002
Ponceau 4R 0.0010 0.0010 0.0010
Lactic Acid 0.40 0.40 0.40
Disodium EDTA 0.25 0.25 0.25
Demineralized Water QS to 100 QS to 100 QS to 100
Parameters
pH 6.8 6.4 6.35
Viscosity (cps) @LV4 50 rpm 1850 50 50
Foam Height 240 230 220
Dilution Ratio Concentrate –
25grams & Water – 175grams
1:7 1:7 1:7

Experiment 8: Sensory evaluation of ready to use cleansing composition
An experiment to study the sensory evaluation of the ready to use diluted cleansing composition was designed to study the likeability of an embodiment of this invention when compared to a. a store bought ready to use composition and b. a preferred embodiment of a prior art formulation.
In addition to the store bought, ready to use composition, the embodiments disclosed herein was compared to a prior art composition for the sensory evaluation experiments.
The prior art formulation used for comparison had the following composition:
TABLE 13
Ingredients Prior Art Formulation
Sodium laureth Sulphate (70%) 17.30
Cocamide DEA 16.20
Propylene Glycol 6.00
Cocamidopropyl betaine 4.80
Alkyl polyglucoside 4.80
PEG-150 Distearate 1.40
Perfume 0.40
Sodium Chloride 7.00
DMDM Hydantoin – Preservative 0.90
Color Ponceau 4R 0.0010
Lactic Acid 0.20
Demineralized water QS to 100

A panel of 30 people, randomly selected, were divided in 6 groups and were employed to evaluate the ready to use cleansing composition prepared in Example 3 of the specification. Each panellist was asked to follow the wash protocol (described below) to provide the feedback of the ready to use cleansing composition on parameters pertaining to hand cleansing application, based on in Wash feel, foaming during wash, ease of rinse, and overall likeability. Feedback was collected on scale of 1 to 5, 5 being most likeable and 1 being least likeability.
The same wash protocol that was provided to the 6 groups included a set of instructions that were to be followed sequentially. The said instructions are provided below:
Water having temperature of about 25 ?, at flow rate of about 3 ltr/min to 3.5 ltr/min was to be employed;
Palm should be rinsed under the water stream for about 5 seconds;
Approximately 1 gram of the test Product to be applied on the palm;
Lathering of the palm to be conducted for about 10 seconds
Entire palm to be washed for about 15 seconds using back and forth motion, followed by a waiting time of about 15 seconds.
Palm should be then rinsed under the water stream for about 15 seconds. Pat drying of the palm to be conducted using paper towel.
A blind study was conducted by making the subjects of the study use 1. The prior art composition, 2. Ready to use store bought handwash composition and 3. Example 3 of the embodiments discussed in this specification.
The Table 14 enumerates the feedback received from the study groups as per the above-mentioned parameters.
TABLE 14
In Wash Feel Foam Likeability Rinsability Post Wash Feel
Prior Art formulation 2.80 2.73 3.37 3.10
Store bought Handwash 4.23 4.32 4.03 4.03
Example 3 composition of the present invention 3.97 3.90 4.02 4.08

From the data it is evident that the likeability of Example 3 composition is closer to that of a store bought handwash when compared to the prior art. The post wash feel was better for Example 3 composition even when compared to the store bought ready to use handwash and the rinsability of Example 3 composition was comparable and very close to the Store bought ready to use handwash. Likability profile described in the above table is illustrated in the below Fig 5.
The foregoing description of the specific embodiments will so fully reveal the general nature of the embodiments herein that others can, by applying current knowledge, readily modify and/or adapt for various applications such specific embodiments without departing from the generic concept, and, therefore, such adaptations and modifications should and are intended to be comprehended within the meaning and range of equivalents of the disclosed embodiments. It is to be understood that the phraseology or terminology employed herein is for the purpose of description and not of limitation. Therefore, while the embodiments herein have been described in terms of embodiments, those skilled in the art will recognize that the embodiments herein can be practiced with modifications within the spirit and scope of the embodiments as described herein.

,CLAIMS:We Claim:
1. A cleansing composition concentrate comprising:
i. a surfactant system comprising of at least one surfactant selected from a group consisting of anionic surfactant, non-ionic surfactants and amphoteric surfactant;
ii. PEG 150 distearate;
iii. Laureth 3;
iv. at least one viscosity modifying salt; and
v. water.
2. The cleansing composition concentrate as claimed in claim 1, wherein the composition concentration comprises at least one additive selected from a group consisting of humectant, thickening agent, preservatives, complexing agent, buffering agent, perfuming agent, colouring agent, antioxidant, hydrotope and antimicrobial agent.
3. The cleansing composition concentrate as claimed in claim 1, wherein said PEG 150 distearate and said Laureth 3 are present in a ratio ranging from about 5:1 to 1:5.
4. The cleansing composition concentrate as claimed in claim 1, wherein said PEG 150 distearate and said Laureth 3 are present in a ratio ranging from about 3:1 to 1:3.
5. The cleansing composition concentrate as claimed in claim 1, wherein said anionic surfactant is selected from a group consisting of sodium lauryl sulphate (SLS), sodium lauryl ether sulphate (SLES), ammonium lauryl sulphate,Alfa olefin sulphonate, ammonium laureth sulphate, and any combinations thereof.
6. The cleansing composition concentrate as claimed in claim 5, wherein said anionic surfactant is sodium lauryl ether sulphate.
7. The cleansing composition concentrate as claimed in claim 1, wherein said anionic surfactant is present in an amount ranging from about 10 %w/w to 60 %w/w.

8. The cleansing composition concentrate as claimed in claim 7, wherein said anionic surfactant is present in an amount ranging from about 20 %w/w to 50 %w/w.
9. The cleansing composition concentrate as claimed in claim 1, wherein said non-ionic surfactant is selected from a group consisting of Cocomonoethanolamine, Cocodiethanolamine, Lauroyl monoethanolamide, Lauroyl diethanolamide, Cocomonoiso-propanolamine, and any combinations thereof.
10. The cleansing composition concentrate as claimed in claim 9, wherein said non-ionic surfactant is Cocamide diethanolamine.
11. The cleansing composition concentrate as claimed in claim 1, wherein said non-ionic surfactant is present in an amount ranging from about 2%w/w to 15%w/w.
12. The cleansing composition concentrate as claimed in claim 11, wherein said non-ionic surfactant is present in an amount ranging from about 5%w/w to 12%w/w.
13. The cleansing composition concentrate as claimed in claim 1, wherein said amphoteric surfactant is selected from a group consisting of coco betaine, cocamidopropyl betaine, lauryl betaine, lauryl hydroxy sulfobetaine, lauryldimethyl betaine, behenyl betaine, capramidopropyl betaine, stearyl betaine, and any combinations thereof.
14. The cleansing composition concentrate as claimed in claim 13, wherein said amphoteric surfactant is cocamidopropyl betaine.
15. The cleansing composition concentrate as claimed in claim 1, wherein said amphoteric surfactant is present in an amount ranging from about 1 %w/w to 15 %w/w.
16. The cleansing composition concentrate as claimed in claim 15, wherein said amphoteric surfactant is present in an amount ranging from about 2 %w/w to 8 %w/w.
17. The cleansing composition concentrate as claimed in claim 1, wherein said PEG 150 Distearate is present in an amount ranging from about 0.1 % w/w to 9 %w/w; and the laureth 3 is present in an amount ranging from about 0.1 %w/w to 6% w/w.
18. The cleansing composition concentrate as claimed in claim 1, wherein said viscosity modifying salt is selected from a group consisting of sodium chloride, potassium chloride, ammonium chloride, magnesium chloride, sodium sulphate, magnesium sulphate, potassium sulphate, and any combinations thereof.
19. The cleaning composition concentrate as claimed in claim 18, wherein said viscosity modifying salt is sodium chloride.
20. The cleansing composition concentrate as claimed in claim 1 wherein said viscosity modifying salt is present in an amount ranging from about 1 % w/w to 10 % w/w.
21. The cleansing composition concentrate as claimed in Claim 20, wherein said viscosity modifying salt is present in an amount ranging from about 3 % w/w to 8 % w/w.
22. The cleansing composition concentrate as claimed in claim 2, wherein said humectant is selected from a group consisting of propylene glycol, glycerol, Butylene Glycol, Hexylene Glycol, Propanediol, Glycerin, Propylene glycol, Methyl Propanediol, 1,3 Butylene glycol, Sorbitol, Polyethylene glycols, Sodium Pyrrolidone Carboxylate and any combinations thereof.
23. The cleansing composition concentrate as claimed in Claim 22, wherein said humectant is propylene glycol.
24. The cleansing composition concentrate as claimed in claim 2, wherein said humectant is present in an amount ranging from about 2 % w/w to 12 %w/w; the thickening agent is present in an amount ranging from about 0.05 % w/w to 3.0 %w/w; the preservative is present in an amount ranging from about 0.05 %w/w to 2.0 %w/w; the complexing agent is present in an amount ranging from about 0.05 %w/w to 3.0 %w/w; the buffering agent is present in an amount ranging from about 0.1 %w/w to 3.0 %w/w; the perfuming agent is present in an amount ranging from about 1.0 %w/w to 3.0 %w/w; the colouring agent is present in an amount ranging from about 0.0001 %w/w to 0.05 %w/w; the anti-oxidant is present in an amount ranging from about 0.01 %w/w to 1.0 %w/w; the hydrotrope is present in an amount ranging from about 0.15 %w/w to 1.50 %w/w; and the anti-microbial agent is present in an amount ranging from about 0.01 %w/w to 1.00 %w/w.
25. A diluted cleansing composition comprising cleansing composition concentrate as claimed in any one of claims 1 to 24 and water.
26. The cleansing composition as claimed in Claim 25, wherein said water is present in an amount sufficient to achieve viscosity ranging from about 700 cps to 8000 cps.
27. The cleansing composition as claimed in any of claims 25 and 26, wherein said water is in an amount ranging from 65% to 95%.
28. A method for preparation of the cleansing composition as claimed in any of claims 25 to 27, said method comprising of adding water to the cleansing composition concentrate as claimed in any one of Claims 1 to 24 and mixing resultant liquid to obtain a homogenous composition.
29. The method as claimed in Claim 28, wherein said water is added at proportion of 3 times to 10 times of the cleansing composition concentrate as claimed in any one of Claims 1 to 24.
30. A kit comprising of a cleansing composition concentrate as claimed in any one of claims 1 to 23 and a container for diluting and storing the cleaning composition as claimed in any one of claims 25 to 27.
31. A method of preparation of the cleansing composition concentrate as claimed in any one of Claims 1 to 24, said method comprising of
mixing said surfactant system, the PEG 150 distearate, the Laureth 3 and said at least one viscosity modifying salt at a temperature ranging from 55 ? to 75 ? to form a homogenous mass;
cooling said homogenous mass to 35 ? to 45 ?; and
adding said at least one additive while mixing the homogenous mass simultaneously or sequentially to obtain the cleansing composition concentrate.
32. The cleansing composition concentrate as claimed in any one of claims 1 to 24, wherein the composition concentrate comprises 10 wt % to 60 wt % of Sodium laureth sulphate (70%), 5 wt % to 12 wt % of Cocamide DEA, 2 wt % to 12 wt % of propylene glycol, 1 wt % to 15 wt % of Cocamidopropyl betaine, 0.1 wt % to 6 wt % of Laureth 3, 0.1 wt % to 9 wt % of PEG 150 Distearate, 1 wt % to 10 wt % of Sodium Chloride, 0.1 wt % to 3 wt % of disodium EDTA, a perfuming agent, optionally at least one colouring agent, optionally at least one hydrotope, lactic acid and water to make a total of 100 wt%.