Description:FORM 2
THE PATENTS ACT, 1970
(39 of 1970)
&
THE PATENT RULES, 2003
Complete Specification
(See section10 and rule13)
1. Title of the Invention: SMART ARTIFICIAL INTELLIGENCE BASED APPROACH TO MANAGE THE PAYMENT GATEWAY OF E-COMMERCE SITES
2.Applicants
Name Nationality Address
Mayank Sharma Indian Assistant Professor, Artificial Intelligence & Machine learning, St. Mary's Group of Institutions, Hyderabad, Telangana, India.
Mogilipalem Anuhya Indian Student, Artificial Intelligence & Machine learning, St. Mary's Group of Institutions, Hyderabad, Telangana, India.
Thaheniath Noushin Indian Student, Artificial Intelligence & Machine learning, St. Mary's Group of Institutions, Hyderabad, Telangana, India.
Dr. Mrunal Pathak Indian Assistant Professor, Department of Information Technology, AISSMS Institute of Information Technology, Savitribai Phule Pune University, Pune, Maharashtra, India.
Ms. Shweta M. Kambare Indian Assistant Professor, Department of Artificial Intelligence & Data Science, Vishwakarma Institute of Technology, Pune, Maharashtra, India.
Ms. Manashree Mane Indian Assistant Professor, Department of Forensic Science, JAIN (Deemed-to-be-University), Bengaluru, Karnataka, India.
3.Preamble to the description:
The following specification particularly describes the invention and the manner in which it is to be performed.

4. DESCRIPTION
FIELD OF THE INVENTION
The present invention aims to show The Smart Artificial Intelligence Based Approach to Manage the Payment Gateway of E-Commerce Sites.
BACKGROUND OF THE INVENTION
When it comes to the ever-evolving world of e-commerce that we live in today, effective administration of payment gateways is absolutely necessary for ensuring that transactions go smoothly and for establishing trust among customers. Because of the increasing number of transactions that take place online, it is possible that traditional payment processing systems will no longer be adequate to satisfy the requirements of modern consumers. To do this, it is necessary to implement innovative technologies based on artificial intelligence (AI) in order to enhance the management of payment gateways and the overall user experience. Intelligent AI-based systems offer a multitude of benefits, including as the monitoring of transactions in real time, the detection of fraudulent activity, the provision of personalized advice, and the processing of payments without any friction. It is possible for businesses involved in e-commerce to leverage artificial intelligence to improve revenue growth, automate payment gateway processes, and reduce risks.
The purpose of this invention is to study the possibilities of using intelligent AI-based solutions to manage payment gateways on websites that are used for online shopping. It tackles the problems that are associated with existing payment systems, explores the advantages of implementing AI technologies, and suggests a number of different AI-driven solutions for enhancing payment processing and security. It also investigates the impact that artificial intelligence will have on the consumer experience, the productivity of businesses, and the future of payment mechanisms for online shopping. When taken as a whole, the incorporation of artificial intelligence into the management of payment gateways represents a paradigm shift in the operations of e-commerce, presenting opportunities for innovation and growth that are unsurpassed. The purpose of this invention is to provide suggestions for businesses who seek to apply intelligent solutions in order to maintain their competitive edge in the e-commerce landscape, as well as insights into the disruptive influence that artificial intelligence has had on payment processing.
SUMMARY OF THE INVENTION
When it comes to the ever-evolving world of e-commerce that we live in today, effective administration of payment gateways is absolutely necessary to ensure that transactions go smoothly and that customers are satisfied. The purpose of this overview is to present a novel approach to the management of e-commerce payment gateways that takes use of artificial intelligence (AI). Utilise algorithms that are powered by artificial intelligence to analyse enormous amounts of transaction data, with the goal of identifying patterns and trends in customer behaviour, payment preferences, and the detection of fraudulent activity. We are able to anticipate future payment trends through the use of predictive modeling, which enables us to make proactive alterations to the settings of payment gateways. Make use of personalization strategies that are enabled by artificial intelligence in order to tailor payment options to each individual customer based on their particular preferences, buying history, and demographic information. It is possible to accomplish this by suggesting preferred payment methods, offering discounts that are specific to the customer, or showing relevant promotional offers at the checkout. Using artificial intelligence algorithms, you may dynamically improve price tactics depending on variations in demand, pricing strategies of competitors, and consumer segmentation. While simultaneously increasing sales and profits, this ensures that prices are competitive. Integrate fraud detection tools that are powered by artificial intelligence that monitor transactions in real time, identifying suspicious activity and behavior that is suspected of being fraudulent. Detection of fraudulent activity can be made more accurate while also reducing the number of false positives if machine learning algorithms are allowed to develop and improve over time.
The performance of payment gateways may be tracked in real time with the help of analytics powered by artificial intelligence, which can help uncover bottlenecks, latency issues, and other inefficiencies. The speed and reliability of payment processing can be improved by the implementation of proactive optimization measures, which can also reduce the percentage of customers who quit their checkouts and raise overall customer satisfaction. In order to assist customers with payment-related concerns, such as the status of their transactions, the processing of their refunds, and the resolution of payment errors, chatbots powered by artificial intelligence should be implemented. When chatbots are equipped with Natural Language Processing (NLP) skills, they are able to correctly read and answer to client requests, which ultimately results in an improved payment experience overall. Adopt a continuous learning approach, in which artificial intelligence systems continuously collect feedback data from transactions and interactions with customers in order to enhance their algorithms and decision-making processes. Through the use of this iterative improvement cycle, the payment gateway management system is able to adjust and react to the ever-changing requirements of the market and the requirements of the consumers. E-commerce websites can improve their operational efficiency, optimize revenue generation, and provide customers with superior payment experiences by utilizing artificial intelligence technologies across various aspects of payment gateway management. This will ultimately lead to the growth of the business and a competitive advantage in the digital marketplace.

BRIEF DESCRIPTION OF THE DRAWINGS
Fig.1: depicts secure electronic payment process.
Fig.2: depicts AI for e-commerce.
Fig.3: depicts AI based flowchart for E-commerce.
Fig.4: depicts the graph showing the % of AI in different segments in e-commerce.
BRIEF DESCRIPTION OF THE INVENTION
E-PAYMENT GATEWAY
A payment gateway facilitates electronic money transfers between customers, merchants, and service providers. Electronic payment processors enable consumers to pay through a large network of agents. The cycle started with a customer approaching a merchant and requesting payment for a service. During the transaction, the merchant submits e-payment provider payment requests through an application on their terminal, and the e-payment supplier provides service provider payments. When conducting electronic transactions, a payment gateway serves as a middleman between the parties involved: the customers, the merchants, and the service providers. A customer initiates the cycle by going to a retailer and requesting that they be able to pay for a service or product using an electronic method. It is possible for this to take place through the use of a smart phone app, an online platform, or a physical point of sale. When the merchant uses a terminal or an application to commence the transaction, they are responsible for entering the necessary information, which includes the amount that is to be paid as well as the payment details of the customer.
The payment request is sent to the payment gateway by the application that the merchant uses from the merchant. This request includes all of the relevant transaction information, such as the amount, information about the client, and the mode of payment. For the purpose of protecting users' privacy and security, the payment gateway manages the transaction in a safe manner by encrypting any critical information. The legitimacy of the payment information that was provided is validated, and it also checks to see if there are any limitations on credit or available funds. After the payment has been validated, the payment gateway establishes a connection with the electronic payment provider (which might be a credit card network or a digital wallet service) in order to make arrangements for the transfer of monies from the customer's account to the merchant's account. In the event that the transaction involves a service provider, such as a utility company or a subscription service, the payment gateway may also assist in the transfer of money from the account of the merchant to the account of the service provider. Consequently, this ensures that the appropriate parties be rewarded for the services that were performed. The payment gateway will send a confirmation message to both the customer and the merchant once the transaction has been successfully completed and the cash has been transferred. After that, the transaction is settled, and within a predetermined amount of time, the funds are sent into the account of the merchant. In general, the payment gateway is an essential component in ensuring that electronic transactions between customers, merchants, and service providers are carried out in a manner that is safe, effective, and unhurried.
INTERNET BANKING SECURE TRANSACTION PROCESS
When it comes to protecting sensitive information and preventing unauthorized access, secure online banking transactions typically involve numerous layers of security. Customers who use internet banking are typically required to submit their login information and password before they may use the service. Other authentication criteria, such as security questions, SMS codes, or biometric authentication (fingerprint or face recognition), may also be utilized by certain financial institutions in order to verify the user's identity. A secure socket layer (SSL) or transport layer security (TLS) protocol is used to encrypt the connection between the user's device (computer, smartphone, or tablet) and the server of the bank. This occurs after the user has been authorized. This encryption prevents any data that is transmitted between the user and the bank from being read or intercepted by any parties who are not authorized to do so. For the purpose of monitoring user activity while they are engaged in a banking session, online banking systems make use of session management strategies. This assists in preventing unauthorized access as well as hijacking of sessions. It is common practice to terminate sessions either after a period of inactivity or when the user checks out of their account. There is a possibility that the user will be asked to provide further authorization in order to initiate a transaction (for example, when transferring funds, paying bills, or making purchases). The use of a hardware token, the transmission of a one-time password (OTP) that was sent via text message or generated by a mobile banking application, or the verification of the transaction through the utilization of biometric authentication are all examples of this.
Before the transaction is sent over the internet, the details of the transaction, including account numbers, information about the recipient, and the amount of the transaction, are encrypted. This guarantees that the data will be unreadable to anyone who does not possess the encryption key, even in the event that it is intercepted. In order to monitor transactions in real time and identify behaviors that may be suspicious, financial institutions make use of sophisticated fraud detection technologies. The evaluation of transaction trends, geographic locations, and other features could be included in this process. The goal is to detect potentially fraudulent transactions so that further inquiry are conducted. Multi-factor authentication (MFA) is required by many financial institutions for certain transactions or activities, particularly those that involve a high level of risk, such as adding new payees or modifying any account settings. In many cases, multi-factor authentication (MFA) makes use of the user's knowledge (a password), their possessions (a mobile device for obtaining an OTP), and/or their physical characteristics (biometric data). Every so often, financial institutions update their internet banking systems with new security patches and additions in order to address newly discovered vulnerabilities and threats. In addition, they conduct regular security audits and penetration tests in order to locate and repair any vulnerabilities that may exist inside their systems. Through the implementation of these security measures, financial institutions have the optimism that they will be able to preserve the confidentiality, integrity, and authenticity of online banking transactions, thereby protecting customers as well as financial institutions from the dangers of cybercrime and fraud.
E-WALLET
One type of prepaid account that gives customers the ability to store and manage their financial assets online is referred to as an e-wallet, which is also known as a digital wallet. It keeps track of a user's purchasing patterns and makes it possible for them to conduct online transactions utilizing a wide range of payment methods, such as prepayments, bank transfers, and debit and credit cards that are coupled together. Services such as PayPal, Google Pay, and Apple Pay are examples of electronic wallets. Over two hundred million people around the world are currently using PayPal, making it one of the most popular electronic wallet platforms. PayPal is available on a wide variety of internet-capable smart phones, in contrast to other electronic wallets such as Apple Pay, which are only available on certain models of handsets. In most cases, the e-wallet cycle starts when a user begins the process of creating a bank account and downloading the e-wallet application from the bank onto their mobile device. Users are able to use their electronic wallets to pay for products and services that are purchased online, move funds between wallets that are provided by the same bank or by separate financial institutions, receive money from other e-wallet accounts, and even pay bills electronically after they have established their e-wallets. In general, electronic wallets offer customers a fast and effective method of carrying out financial transactions in the digital age, in addition to providing them with convenience, security, and flexibility throughout the process.
CHALLENGES CONFRONTED BY ELECTRONIC PAYMENT SYSTEMS AND THEIR SOLUTIONS
E-commerce customers are cautious to make payments online because they are concerned about the safety of their purchase. When it comes to protecting sensitive personal and financial information, online payment systems frequently make use of encryption services. A multitude of encryption technologies are utilized in order to prevent fraudulent online payment transactions. It is necessary to use digital signatures in order to guarantee the legitimacy of the parties involved in online financial transactions. Determine whether or not the nation is considered to be a "high risk" country. For orders that are being transported internationally, further inspection is required. It is important to take additional safeguards in the event that the card or mailing address is located in a high-risk area for credit card theft. According to a report conducted by Clear Commerce®, the top 12 countries in terms of online fraud are as follows: Ukraine, Indonesia, Yugoslavia, Lithuania, Egypt, Romania, Bulgaria, Turkey, Russia, Pakistan, and Malaysia. In addition, Israel was one of the top twelve different countries. Austria, New Zealand, and Taiwan were among the 12 countries that were found to have the lowest fraud rates, according to the World Economic Forum. The country of origin of a person can be determined by their IP Geolocation. Because of this, it helps to ensure that the authenticity of online payments is maintained.
Through the process of filtering incoming and outgoing data according to pre-defined criteria, a firewall can provide protection against potential threats on the internet. The policy actions for the firewall are three in all. Appropriate: However, the firewall permits it. It was impossible for the user to proceed because there was no sign that there had been a failure. The shipment was turned down, and the sources were informed of the decision. There are two ways that firewall policies can be created in order to restrict the susceptibility of the system to external threats and to maintain the functionality of the system for trusted or designated computers. Please check that the billing address and the nation of origin that are listed on your invoice are accurate. Check to see that the countries of the issuer and the billing companies are the same. It is possible that smaller banks do not have stringent identification procedures, which makes this even more important.

, Claims:
We Claim:
1. Many examples of AI in e-commerce include personalized product recommendations, chat bots, virtual shopping assistants, dynamic pricing, fraud detection, and logistics optimization.
2. AI can also help analyze customer reviews to improve product design and marketing strategies.
3. One of the biggest challenges in the payment industry is ensuring the security of transactions.
4. AI significantly contributes to overcoming this challenge by: Detecting and preventing fraud.
5. Through continuous monitoring and real-time analysis, AI can identify unusual transaction patterns and take preventative measures.
6. Computer vision is an AI technology that enables computers to recognize and classify visual images.
7. Ecommerce companies are using this technology to improve product search and recommendations.
Dated this 15th March 2024

Senthil Kumar B
Agent for the applicant
IN/PA-1549