A method for pricing products such as goods that are sold in a retail store. The method of the present invention is carried out using the following five-step process: (a) evaluating transaction data for a plurality of consumers; (b) classifying the plurality of consumers into a plurality of consumer groups; (c) iden...

A method for planning and evaluating advertising for a retail entity includes the steps of: (a) collecting, with the assistance of a computer, a first set of advertisement publication data for a plurality of featured products published by the retail entity over a first period of time, where the advertisement publ...