Aspects of the invention are directed towards systems and methods for providing the user with customized video content from a platform. Embodiments of the invention describes a user interface on the user terminal for receiving user preferences from the user. A number of buckets for the video content to be consumed b...

Aspects of the invention are directed towards a system, platform and a method for targeted brand campaigning. One or more embodiments of the invention describe the method comprising steps of determining one or more content hooks based on one or more preferences and behavior of a user while using the platform. The me...