ABSTRACT A method and system (150) for obtaining channel tracking data from a set-top box (106) is disclosed. A channel being viewed on a display device associated with the set-top box (106) is tracked. An occurrence of a channel switching event is detected in relation to the channel being viewed on the display d...

Various embodiments of the present disclosure provide a method and a system for obtaining enriched channel tracking data from a set-top box (STB). Channel information associated with channels viewed by at least one viewer on a display device associated with the STB is accessed. It is determined whether the microphon...

Embodiments provide methods and systems for generating interactive Mixed Reality (MR) content for broadcasting applications. The method includes accessing first media content including computer graphics (CG) content related to an event displayed to a first user and information related to interactions of the first us...

A method and system for providing a mapped data to execute target action(s) at a server device [104]. The method encompasses transmitting from a client device [102] to the server device [104], a target set of static data. Then the method receives at the client device [102] from the server device [104], a set of secu...

A method and system for selectively optimizing user interface (UI) of a digital application for a user device. The method comprises accessing, by a reception engine, user touch point information from the digital application installed in the user device. Additionally, the method comprises generating, by a heat map ge...

Embodiments provide methods and systems for securely sharing media content between distinct electronic devices associated with one or more content viewers. The method performed by a system includes in response to receiving a media content request including a media content identifier (ID), account credentials and a c...

The present disclosure relates to a method 400 and system 102 for concurrently providing an auxiliary content window 216 during streaming of a main content. In one example, a first content data 212 associated with an auxiliary content 210 may be obtained. The auxiliary content window 216 may then be generated based ...

The present disclosure relates to a method and system for content delivery on a digital platform. The method encompasses determining one or more high user concurrency live streams running on the digital platform. Next the method encompasses determining at least one individual personalized layout and at least one coh...

A method and a system for optimizing a second media content insertion while streaming first streaming media content are disclosed. The method includes receiving a modified manifest including a second content position marker corresponding to the first streaming media content requested by a content viewer. The method ...

A method and a system for adaptively delivering content to a content viewer is disclosed. The method performed by the system includes receiving a media content request for a media content and accessing raw media content associated with the media content. Method includes extracting frame-level data from the raw media...

A method and system for generating a target media feed and media recommendations thereof. The method encompasses: identifying, by a processing unit [202], a media playout action on a set of user devices, wherein the media playout action is associated with a media feed and receiving, a set of metadata based on the me...

A system and method for adaptive encoding of streaming content specific to content viewers is disclosed. The system is configured to access historical playback data and viewer behavior data from a database associated with the system. The system is configured to determine via a machine learning model, an average medi...