A method to generate and transmit appropriate Actions for different customers based on their response to a marketing Campaign in a CRM application includes receiving a communication event (via SMS message, email message, instant message and the like) from the customer with Internal ID (internal identifier) embedded ...

A method to provide a unified and integrated view of the SMS Interaction history with other channel messages (irrespective of the Interaction channel) based on Case ID (Case Identifier) in a CRM application. The method parses the incoming SMS message text for the Case Identifier. The Interaction Thread belonging to ...

A method to transmit SMS messages to a Related Object by selecting the Base Object and transmit SMS messages to both, the Base Object as well as to the Related Object, simultaneously, in a CRM application is disclosed. The relationship between the Base Object and the Related Object may be any one of one-to-one, one-...

A method and system to transmit SMS message to an SMS Gateway (belonging to selected Service Provider) selected from a list on the GUI component of the CRM application, depending upon the geographical location of the Customer is disclosed. The GUI component provides a list of configured Service Providers that may be...