Description:TECHNICAL FIELD
[0001] The present invention discloses advertising systems, in particular to a system and method for computing systems for media advertisement.
BACKGROUND
[0002] Social Networking Systems encompass certain on-line services that provide a group of individuals with the ability to collaborate with each other over the internet. Many Social Networking Systems allow individuals to use and participate in such Social Networking Systems at little to no cost. To generate revenue to support the operation of such on-line activity, several Social Networking Systems publish banner advertisements within portions of the user interface (i.e., the owners of Social Networking Systems often sell advertising space within portions of the user interface). Although banner advertisements have provided owners and operators of Social Networking Systems with a minimum level of advertising revenue, improved methods and advertising products are needed to enable such owners and operators to generate additional advertising revenue.
[0003] The world of Internet commerce may be divided generally into these categories: Web site information detailing a company's products and services, e-commerce sites offering products and services for purchase, dedicated business-to-business, and business-to-consumer sites where products and services are matched between buyers and sellers, and Internet advertising. An advertiser seeks wide-spread viewing of its ads and seeks direct gain from the viewing of its ads and from actions a viewer performs accordingly. Massive sums of money have been spent on advertising on the Internet, including tracking the performance of electronic ads and targeting advertisements to audiences using technologies referred to as “targeting technologies.” Yet of all electronic ads distributed on Web sites, only 0.1% are clicked. Ad providers and advertisers have perpetually grappled with the problem of low response rates. This outlook does not consider the possibility that an individual might desire to find an electronic ad if that ad offers a benefit of some kind.
[0004] A method of conducting electronic commerce on a network that includes accessing a collection of ad unit advertising items offered by merchants and having associated bids that the merchants pay responsive to purchases of the advertised items through the ad units, publishing ad units selected from the collection of ad units to customers via the network, interacting with a customer through a published ad unit to enable the customer to purchase an item advertised by the ad unit, and collecting a bid associated with the published ad unit in response to the customer's purchase of the item.
[0005] Furthermore, what is needed is a medium through which ad entities, such as ad providers and advertisers, may reach a consumer interested in viewing electronic ads associated with their products and services. And also, the need for a system and computer program product including an ad unit serving module.
[0006] Therefore, there is a need of a system and method which solves the above defined problems and can provide an efficient improving ecommerce and advertisement accordingly.
SUMMERY
[004] Embodiments of the present disclosure present technological improvements as solutions to one or more of the above-mentioned technical problems.
[005] Before the present subject matter relating to computing systems for media advertisement and education, it is to be understood that this application is not limited to the particular system described, as there can be multiple possible embodiments which are not expressly illustrated in the present disclosure. It is also to be understood that the terminology used in the description is for the purpose of describing the implementations or versions or embodiments only and is not intended to limit the scope of the present subject matter.
[006] This summary is provided to introduce aspects related to computing systems for media advertisement. This summary is not intended to identify essential features of the claimed subject matter nor is it intended for use in determining or limiting the scope of the present subject matter.
[007] In one embodiment, a computing system, named is provided to designed to revolutionize the landscape of media advertising, personalized learning, and gifting experiences. The computing system seamlessly integrates an advertisement entity server, an EASS (Electronic Advertisement Search System) server, a website, and a user-friendly browser mechanism. Users can access a diverse range of electronic advertisements, including videos, images, textual data, and item listings for sale. The computing system caters to various advertisement entities, from providers to newspapers, allowing them to maintain and distribute electronic advertising content efficiently. Moreover, it features an advertisement registry, housing trait data for electronic ads. The system employs a robust search relay mechanism, enhancing communication between servers and facilitating quick and precise data retrieval. The computing system offers a unique blend of advertising, education, and gifting, transforming ordinary ads into personalized learning opportunities and memorable gifts.
BRIEF DESCRIPTION OF ACCOMPANYING DRAWINGS
[0007] The detailed description is described with reference to the accompanying figures. In the figures, the left-most digit(s) of a reference number identifies the figure in which the reference number first appears. The same numbers are used throughout the drawings to reference like features and modules.
[0008] FIG. 1 illustrates a general architecture overview of an embodiment of a computing system for media advertisement, in accordance with an embodiment of the present disclosure.
[0009] FIG. 2 illustrates a general architecture overview of an embodiment of an electronic advertisement searching module of the computing system for media advertisement of Figure 1, in accordance with an embodiment of the present disclosure.
[0010] FIG. 3 illustrates a high-level block diagram of a computing environment according to one embodiment, in accordance with an exemplary embodiment of the present disclosure.
[0011] FIG. 4 illustrates a high-level block diagram illustrating a functional view of a typical computer system for use as one of the entities illustrated in the environment of FIG. 3, in accordance with an exemplary embodiment of the present disclosure.
[0012] FIG. 5 is a flow chart illustrating the operation of the broker according to one embodiment of an exemplary transaction where a customer interacts with an ad unit to purchase an item.
[0013] It should be appreciated by those skilled in the art that any block diagrams herein represent conceptual views of illustrative methods embodying the principles of the present disclosure. Similarly, it will be appreciated that any flow charts, flow diagrams, and the like represent various processes which may be substantially represented in computer readable medium and so executed by a computer or processor, whether or not such computer or processor is explicitly shown.
DETAILED DESCRIPTION
[0014] The invention will now be described with reference to the accompanying drawings and embodiments which do not limit the scope and ambit of the invention. The description provided is purely by way of example and illustration.
[0015] One or more embodiments are provided so as to thoroughly and fully convey the scope of the present invention to the person skilled in the art. Numerous details, are set forth, relating to specific components, and methods, to provide a complete understanding of embodiments of the present invention. It will be apparent to the person skilled in the art that the details provided in the embodiments should not be construed to limit the scope of the present invention. In some embodiments, well-known processes, well-known apparatus structures, and well-known techniques are not described in detail.
[0016] The terminology used, in the present invention, is only for the purpose of explaining a particular embodiment and such terminology shall not be considered to limit the scope of the present invention. As used in the present invention, the forms "a,” "an," and "the" may be intended to include the plural forms as well, unless the context clearly suggests otherwise. The terms "comprises," "comprising," “including,” and “having,” are open ended transitional phrases and therefore specify the presence of stated features, integers, steps, operations, elements, modules, units and/or components, but do not forbid the presence or addition of one or more other features, integers, steps, operations, elements, components, and/or groups thereof. The particular order of steps disclosed in the method and process of the present invention is not to be construed as necessarily requiring their performance as described or illustrated. It is also to be understood that additional or alternative steps may be employed.
[0017] The various embodiments of the present disclosure describe about improving ecommerce and advertisement.
[0018] In one embodiment, a computing system, named is provided to designed to revolutionize the landscape of media advertising, personalized learning, and gifting experiences. The computing system seamlessly integrates an advertisement entity server, an EASS (Electronic Advertisement Search System) server, a website, and a user-friendly browser mechanism. Users can access a diverse range of electronic advertisements, including videos, images, textual data, and item listings for sale. The computing system caters to various advertisement entities, from providers to newspapers, allowing them to maintain and distribute electronic advertising content efficiently. Moreover, it features an advertisement registry, housing trait data for electronic ads. The system employs a robust search relay mechanism, enhancing communication between servers and facilitating quick and precise data retrieval. The computing system offers a unique blend of advertising, education, and gifting, transforming ordinary ads into personalized learning opportunities and memorable gifts.
[0019] A computing system for media advertisement includes an advertisement entity server, an EASS server; an user interface (110), a search relay mechanism which is configured to interface with one or more advertisement entity servers, and a browser mechanism for user access to data from the advertisement entity server, the EASS server, or the user interface, wherein the computing system facilitates the retrieval of electronic advertisements, and the search relay mechanism which is configured to transmit a search query to the advertisement entity server.
[0020] FIG 1 illustrates a general architecture overview of an embodiment of a computing system for media advertisement.
[0021] FIG. 1, the present invention pertains to a computing system for media advertisement (EASS 100). EASS 100 may include an advertisement entity server 104 and an EASS server 106. EASS 100 may also comprise a Web site 110. An advertisement entity may be an organization or individual that distributes electronic ads and its advertisement entity server 104 may maintain its electronic advertising content. For example, an advertisement entity may be an advertisement provider, a newspaper etc. The accessing mechanism may be browser mechanism 108 and may enable the user to access data from the advertisement entity server 104, EASS server 106, or Web site 110. A user may access EASS 100 by loading a Web page on their computer or mobile.
[0022] An electronic advertisement may include a video, an image, textual data, or any other advertising mechanism. An electronic advertisement may include data indicative of a particular item for sale, such as an item offered at eBay.com, Amazon.com, a catalog item, or the like. EASS 100 may enable an individual to search for and, in turn, view electronic advertisements that he may or may not have seen before.
[0023] In another embodiment, as illustrated by FIG. 2, EASS server 106 need not maintain an advertisement registry 202. When EASS server 106 receives a search query, it may employ search relay mechanism 502 to interface with one or more advertisement entity servers 104. Search relay mechanism 502 may enable communication between EASS server 106 and advertisement entity server 104 during a search. In one scenario, search relay mechanism 502 may include an API. Search relay mechanism 502 may transmit the received search query to advertisement entity server 104. Advertisement entity server 104 may maintain a database 504 which includes trait data 506 for the electronic ads 112A maintained within its own records. The trait data 506 maintained at advertisement entity server 104 may be generated by ad entity server 104 itself or another mechanism employed by the ad entity. Ad entity server 104 may also include its own search module 508, thereby enabling ad entity server 104 to search database 504. Additionally, ad entity server 104 may include its own search relay mechanism 510 in order to communicate with other servers maintaining electronic advertising content. Search module 508 and/or search relay mechanism 510, and/or the means to configure them, may be provided by the EASS 100 system provider when an ad entity opts to participate in EASS 100. It may compile the search result data and transmit it to browser mechanism 108 for presentation.
[0024] FIG. 3 illustrates a customer 102, a merchant 104, a broker 106, and a publisher 108 connected by a network 110. Merchant 104 creates one or more advertisements (ads) advertising items offered by the merchant 104. Publisher 108 serves web pages or other electronic documents to customer 102. Broker 106 causes the merchant's ads to appear on the pages served by the publisher 108. Customer 102 can interact with an ad to purchase the item from merchant 104, without leaving the page served by the publisher 108. In one embodiment, broker 106 includes a payment system that facilitates the transaction.
[0025] Figure 4 is a high-level block diagram illustrating a functional view of a typical computer system 200. It consists of one processor 202 coupled to a bus 204. Also coupled to the bus 204 are a memory 206, a storage device 208, a keyboard 210, a graphics adapter 212, a pointing device 214, and a network adapter 216. Display 218 is coupled to the graphics adapter 212.
[0026] The processor 202 may be any general-purpose processor such as an INTEL x86 compatible-CPU. The storage device 208, a hard disk drive but can also be any other device capable of storing data, such as a writeable compact disk (CD) or DVD, or a solid-state memory device. Memory 206, read-only memory (ROM), non-volatile random-access memory (NVRAM), and/or RAM, and holds instructions and data used by the processor 202. The pointing device 214 may be a mouse, track ball, or other type of pointing device, and is used in combination with the keyboard 210 to input data into the computer system 200. The graphics adapter 212 displays images and other information on display 218. The network adapter 216 couples the computer system 200 to the network 110.
[0027] In one embodiment, the modules are stored on storage device 208, loaded into memory 206, and executed by processor 202.
[0028] FIG. 5 is a flow chart illustrating the operation of the broker 106 according to one embodiment of a representative transaction where a customer 102 interacts with an ad unit to purchase an item from a merchant 104. Broker 106 receives 710 ecommerce-enabled ad units from the merchants 104. The data provided by the merchants 104 include bid prices specifying amounts the merchants agree to pay the broker 106 upon sales of items through the ad units, upon impressions of the ad units, and/or upon customer clicks on the ad units. In addition, the data include targeting criteria specifying in what circumstances and/or where the broker 106 should run the ad units.
[0029] The broker 106 interfaces 712 with the publishers 108 to establish an ad space inventory. Publishers 108 allow the broker 106 to serve ad units on the publishers' web pages in exchange for a share of the bid prices specified by the merchants 104. Selecting 714 one or more ad units and serves the selected ad units on the web page. Customer 102 receives the web page and ad units. If customer 102 is interested in purchasing an item advertised by an ad unit, the customer clicks on the ad or otherwise expresses an interest in purchasing the item. This click causes broker 106 to interact 716 with the customer 102 through the ad unit to conduct an ecommerce transaction for the item. Broker 106 collects 718 the bid from the merchant 104 and then the broker 106 shares 720 a portion of the bid with the publisher 108.
[0030] Although the description provides implementations of computing system for media advertisement and education, it is to be understood that the above descriptions are not necessarily limited to the specific features or methods or systems. Rather, the specific features and methods are disclosed as examples of implementations for the system and method for blockchain node authority control, data management and network based on star network.
, Claims:We claim:
1. A computing system for media advertisement (EASS 100), comprising:
an advertisement entity server (104);
an EASS server (106);
an user interface (110);
a search relay mechanism (502) configured to interface with one or more advertisement entity servers (104);
a browser mechanism (108) for user access to data from the advertisement entity server (104), the EASS server (106), or the user interface (110), wherein the computing system facilitates the retrieval of electronic advertisements, and
wherein the search relay mechanism (502) transmits a search query to the advertisement entity server (104).

2. The computing system as claimed in claim 1, wherein the advertisement entity server (104) maintains electronic advertising content.

3. The computing system as claimed in claim 1 or 2, wherein an advertisement entity is selected from the group consisting of an advertisement provider, a newspaper, and an individual.

4. The computing system as claimed in claims 1 to 3, wherein the electronic advertisement comprises at least one of a video, an image, or textual data.
5. The computing system as claimed in claims 1 to 4, wherein the electronic advertisement includes data indicative of a particular item for sale.

6. The computing system as claimed in claims 1 to 4, wherein the EASS server (106) maintains an advertisement registry (202).

7. The computing system as claimed in claim 6, wherein the advertisement registry (202) includes trait data (506) for electronic ads (112A).

8. The computing system as claimed in claim 7, further comprising a search relay mechanism (502) configured to interface with one or more advertisement entity servers (104).

9. The computing system as claimed in claim 8, wherein the search relay mechanism (502) transmits a search query to the advertisement entity server (104).

10. The computing system as claimed in claim 1, wherein the search module, the search relay mechanism (502), or both, are provided by the EASS 100 system provider when an advertisement entity opts to participate in EASS 100.