Managing Content Items To Fill A Content Slot In Digital Out Of Home (Dooh) Signage Networks

Abstract: The present invention relates to method and system to smart programmatic advertisement scheduling on digital screens of a digital signage network. The system is configured to obtain attributes associated with each of the digital screens. The system is configured to receive the scheduling data associated with the one or more advertisements. The system is configured to generate a performance report associated with the advertisements. The system is configured to generate advertisement contextual schedule data associated with the advertisements for digital screens of the digital signage network based on the advertisement product taxonomy, the performance report, the attributes, and the scheduling data. The system is configured to provide the advertisements to the plurality of digital screens of the digital signage network based on the contextual advertisement schedule data. [FIG. 3]

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