Description:TECHNICAL FIELD
[0001] The present invention relates to the field of digital advertising and marketing technologies. More particularly, it pertains to a scalable, inclusive, and sustainable digital advertising platform that integrates regional multilingual accessibility, augmented reality (AR) previews, real-time analytics, eco-friendly or reusable advertising materials, and a self-serve system for advertisers. The invention is designed to cater to diverse user bases across urban and semi-urban regions, ensuring both accessibility and environmental responsibility in digital promotional campaigns.
BACKGROUND OF THE INVENTION
[0002] Background description includes information that may be useful in understanding the present invention. It is not an admission that any of the information provided herein is prior art or relevant to the presently claimed invention, or that any publication specifically or implicitly referenced is prior art.
[0003] Advertising has historically played a central role in shaping consumer behavior, business growth, and market competition. From the days of traditional print advertisements and billboards to the current era of highly targeted digital marketing, the evolution of advertising reflects changing technologies, shifting consumer preferences, and the need for more engaging communication strategies. In recent years, digital advertising has overtaken traditional modes of promotion in terms of global expenditure, driven by the proliferation of mobile devices, affordable internet connectivity, and the increasing time individuals spend engaging with digital content. The Indian advertising market, in particular, has undergone a remarkable transformation, fueled by rapid digitization, expanding rural internet penetration, and the increasing importance of local languages and cultural nuances in consumer engagement.
[0004] Despite this growth, significant challenges persist that limit the inclusivity, scalability, and sustainability of existing advertising platforms. Most platforms have primarily been designed with urban, English-speaking, or metro-centric audiences in mind, which creates a disconnect with semi-urban and rural communities where consumers prefer regional languages and culturally contextualized content. As per industry reports, more than 70 percent of India’s internet users engage primarily in regional languages, and this proportion is expected to grow further as smartphone adoption rises in non-metro areas. However, the lack of advertising solutions that fully support multilingual capabilities hampers effective outreach. Small and medium businesses, which constitute a large part of the Indian economy, are disproportionately affected by this gap, as they often lack the resources to design and launch campaigns that cater to diverse linguistic demographics.
[0005] Another challenge arises from the lack of interactive and immersive experiences in most mainstream advertising platforms. While visual and textual campaigns have improved in sophistication, there remains a substantial gap in helping consumers visualize products, services, or promotional content in their real-world contexts before making purchase decisions. Augmented reality technologies, although increasingly popular in other domains such as gaming or entertainment, are still underutilized in mainstream advertising. Consumers often remain disengaged when advertising content is static or generic, leading to missed opportunities for deeper connections and informed choices. Advertisers too face difficulties in demonstrating the practical utility or emotional appeal of their offerings without an interactive medium that can bridge imagination and reality.
[0006] The need for real-time feedback and performance measurement has also become critical in modern advertising. Traditional digital campaigns often provide insights on a delayed basis or rely on metrics that fail to capture true consumer engagement. In the absence of instant analytics, advertisers face challenges in optimizing campaigns dynamically. This is particularly problematic in markets like India, where consumer behavior is rapidly evolving, and even small shifts in campaign strategies can have significant impacts on effectiveness. Real-time analytics not only help advertisers understand the success of campaigns but also enable them to reduce wastage of resources, fine-tune strategies, and maximize return on investment. However, many platforms available today provide fragmented or overly complex analytical tools, creating barriers for smaller advertisers who may lack technical expertise.
[0007] In addition to inclusivity and performance, sustainability has emerged as a pressing concern in the advertising sector. Traditional advertising formats such as billboards, banners, and printed promotional materials continue to create large volumes of waste, much of which is non-biodegradable. With increasing public awareness of climate change and environmental responsibility, businesses are under pressure to adopt greener practices. Even in the digital domain, the indirect environmental impact associated with high energy consumption for data-driven campaigns raises questions about sustainability. Therefore, there is a growing need for advertising platforms that explicitly integrate eco-friendly practices, including the use of reusable or recyclable physical advertising materials in hybrid campaigns, and more energy-efficient modes of digital ad distribution.
[0008] Finally, the accessibility of advertising solutions remains a bottleneck. Most small or regional businesses find the process of designing, launching, and managing digital campaigns to be intimidating, as current platforms often require technical knowledge, professional assistance, or significant financial investment. Large corporations can afford to hire agencies or consultants to navigate the complexities, but micro and small-scale enterprises cannot. There is thus a strong demand for self-serve systems that simplify campaign creation, reduce dependence on intermediaries, and democratize access to advertising technologies. This demand is particularly pronounced in semi-urban and rural India, where businesses are highly localized but equally ambitious in reaching wider audiences.
[0009] In light of these challenges, there is an evident need for an advertising platform that simultaneously addresses linguistic diversity, immersive engagement, real-time adaptability, environmental responsibility, and ease of access. By enabling multilingual inclusivity, augmented reality previews, real-time analytics, sustainable media practices, and self-serve scalability, such a system would bridge the current gaps in the market. It would empower businesses of all sizes to connect more effectively with their target audiences while ensuring that advertising practices remain socially, economically, and environmentally sustainable. The invention described in this disclosure responds to these pressing needs and provides a transformative model for the future of advertising in both urban and semi-urban India.
[0010] All publications herein are incorporated by reference to the same extent as if each individual publication or patent application were specifically and individually indicated to be incorporated by reference. Where a definition or use of a term in an incorporated reference is inconsistent or contrary to the definition of that term provided herein, the definition of that term provided herein applies and the definition of that term in the reference does not apply.
OBJECTS OF THE INVENTION
[0011] The principal object of the present invention is to overcome the disadvantages of the prior art.
[0012] Another object of the present invention is to provide a digital advertising platform that ensures inclusivity by offering regional multilingual access, thereby making advertising campaigns more relatable and effective across diverse linguistic demographics in India.
[0013] Another object of the present invention aims to develop a system that integrates augmented reality (AR) previews, enabling advertisers and consumers to visualize campaigns in real-world contexts before execution, thereby enhancing engagement and decision-making.
[0014] Another object of the present invention is to implement real-time analytics for digital advertisements, allowing advertisers to track performance metrics instantly and optimize campaigns for maximum reach, efficiency, and return on investment.
[0015] Another object of the present invention is to promote sustainability by incorporating eco-friendly or reusable advertising materials into the platform, reducing environmental impact, and aligning advertising practices with green initiatives.
[0016] Yet another object of the present invention is to establish a self-serve and highly scalable system that empowers small, medium, and large advertisers alike to design, launch, and manage campaigns independently, thereby enhancing accessibility and adaptability for both urban and semi-urban markets.
SUMMARY
[0017] The invention introduces a comprehensive digital advertising platform that has been specifically designed to overcome the limitations of existing systems by offering a holistic blend of inclusivity, interactivity, sustainability, and scalability. The platform operates on the core principle that advertising should be equally accessible to businesses and audiences across diverse regions, should provide immersive and meaningful consumer engagement, and should align with broader goals of environmental responsibility and social equity. By incorporating multilingual accessibility, augmented reality previews, real-time analytics, eco-friendly advertising materials, and a self-serve system, the invention creates a unified framework for advertisers that is adaptable to both urban and semi-urban contexts.
[0018] A central feature of the invention is its regional multilingual access capability. Unlike conventional platforms that prioritize English or limited language options, this invention incorporates advanced language processing and user interface customization to ensure that advertisers can design campaigns in multiple regional languages. The feature goes beyond mere translation and instead supports contextual adaptation of content, ensuring that campaigns resonate with local audiences on cultural and linguistic levels. This inclusivity empowers businesses, particularly small and medium enterprises, to penetrate semi-urban and rural markets more effectively, thereby expanding their customer base while preserving cultural authenticity. In turn, consumers are able to engage with advertisements in their preferred languages, fostering greater trust, relatability, and responsiveness.
[0019] The invention also integrates augmented reality previews as an innovative means of enriching advertising engagement. By allowing consumers to visualize products or promotional content in real-world settings through AR-enabled devices, the platform significantly enhances decision-making processes. For instance, a consumer can preview how furniture would appear in their living room, how an outfit would look when worn, or how a product display would integrate into a retail environment. Advertisers benefit from this immersive experience by demonstrating the utility and appeal of their offerings in a tangible way, which reduces uncertainty and strengthens purchase intent. This capability transforms advertising from a one-directional communication tool into a dynamic interaction, bridging the gap between imagination and reality.
[0020] Another key element of the invention is its provision of real-time analytics, enabling advertisers to access immediate and actionable insights into campaign performance. Instead of relying on delayed or generalized reports, advertisers can monitor metrics such as impressions, engagement, conversions, and audience demographics as they happen. This instantaneous feedback allows for rapid optimization of campaigns, ensuring that resources are allocated efficiently and effectively. The ability to adapt strategies in real time is particularly beneficial in the dynamic Indian market, where consumer preferences can shift quickly and where localized campaigns must be tailored on a continuous basis. The analytics system is designed to be intuitive, accessible even to advertisers with minimal technical expertise, and capable of scaling to handle large campaign datasets for corporate clients.
[0021] Sustainability is embedded into the design of the platform through its integration of eco-friendly or reusable advertising materials. The invention acknowledges the environmental cost of traditional advertising and proposes a system where campaigns can utilize digital-physical hybrids with recyclable components, or where digital campaigns are optimized to reduce unnecessary energy consumption. For example, digital ads can be distributed in ways that minimize bandwidth usage, thereby lowering their indirect carbon footprint. The system further encourages advertisers to adopt sustainable practices by providing insights into the environmental impact of their campaigns and recommending greener alternatives. This commitment to eco-consciousness not only benefits the environment but also enhances the public image of advertisers, aligning them with the growing consumer demand for corporate responsibility.
[0022] The platform is further distinguished by its self-serve model, which enables businesses of all sizes to independently design, manage, and launch campaigns without reliance on external agencies or intermediaries. The system is built with user-friendly interfaces, templates, and automated tools that reduce complexity and cost. This democratization of advertising empowers micro, small, and medium enterprises, especially those in semi-urban areas, to access the same technological advantages as large corporations. By making campaign creation accessible to non-experts, the invention fosters inclusivity and scalability, ensuring that the benefits of advanced advertising technologies are equitably distributed across the business spectrum.
[0023] Together, these integrated features create a digital advertising ecosystem that is adaptable, inclusive, immersive, and environmentally responsible. The invention not only addresses the immediate challenges faced by advertisers but also anticipates future needs by aligning with global trends in sustainability, technological interactivity, and localized engagement. It provides a transformative framework that redefines how businesses and consumers interact with advertising, making it more meaningful, efficient, and socially responsible. By bridging the divide between urban and semi-urban India, the invention ensures that advertising becomes a tool of empowerment rather than exclusion, fostering broader participation in the digital economy while safeguarding environmental interests.
[0024] These and other features will become apparent from the following detailed description of illustrative embodiments thereof, which is to be read in connection with the accompanying drawings. While the invention has been described and shown with reference to the preferred embodiment, it will be apparent that variations might be possible that would fall within the scope of the present invention.
BRIEF DESCRIPTION OF DRAWINGS
[0025] So that the manner in which the above-recited features of the present invention can be understood in detail, a more particular description of the invention, briefly summarized above, may have been referred by embodiments, some of which are illustrated in the appended drawings. It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments.
[0026] These and other features, benefits, and advantages of the present invention will become apparent by reference to the following text figure, with like reference numbers referring to like structures across the views, wherein: Figures attached: N.A.
DETAILED DESCRIPTION OF THE INVENTION
[0027] While the present invention is described herein by way of example using embodiments and illustrative drawings, those skilled in the art will recognize that the invention is not limited to the embodiments of drawing or drawings described and are not intended to represent the scale of the various components. Further, some components that may form a part of the invention may not be illustrated in certain figures, for ease of illustration, and such omissions do not limit the embodiments outlined in any way. It should be understood that the drawings and the detailed description thereto are not intended to limit the invention to the particular form disclosed, but on the contrary, the invention is to cover all modifications, equivalents, and alternatives falling within the scope of the present invention as defined by the appended claim.
[0028] As used throughout this description, the word "may" is used in a permissive sense (i.e. meaning having the potential to), rather than the mandatory sense, (i.e. meaning must). Further, the words "a" or "an" mean "at least one” and the word “plurality” means “one or more” unless otherwise mentioned. Furthermore, the terminology and phraseology used herein are solely used for descriptive purposes and should not be construed as limiting in scope. Language such as "including," "comprising," "having," "containing," or "involving," and variations thereof, is intended to be broad and encompass the subject matter listed thereafter, equivalents, and additional subject matter not recited, and is not intended to exclude other additives, components, integers, or steps. Likewise, the term "comprising" is considered synonymous with the terms "including" or "containing" for applicable legal purposes. Any discussion of documents acts, materials, devices, articles, and the like are included in the specification solely for the purpose of providing a context for the present invention. It is not suggested or represented that any or all these matters form part of the prior art base or were common general knowledge in the field relevant to the present invention.
[0029] In this disclosure, whenever a composition or an element or a group of elements is preceded with the transitional phrase “comprising”, it is understood that we also contemplate the same composition, element, or group of elements with transitional phrases “consisting of”, “consisting”, “selected from the group of consisting of, “including”, or “is” preceding the recitation of the composition, element or group of elements and vice versa.
[0030] The present invention is described hereinafter by various embodiments with reference to the accompanying drawing, wherein reference numerals used in the accompanying drawing correspond to the like elements throughout the description. This invention may, however, be embodied in many different forms and should not be construed as limited to the embodiment set forth herein. Rather, the embodiment is provided so that this disclosure will be thorough and complete and will fully convey the scope of the invention to those skilled in the art. In the following detailed description, numeric values and ranges are provided for various aspects of the implementations described. These values and ranges are to be treated as examples only and are not intended to limit the scope of the claims. In addition, several materials are identified as suitable for various facets of the implementations.
[0031] The present invention discloses a comprehensive digital advertising platform designed to integrate multilingual accessibility, augmented reality previews, real-time analytics, eco-friendly or reusable advertising materials, and a self-serve system into a unified framework. The invention seeks to transform the way advertisements are designed, delivered, and consumed, especially in the diverse socio-economic landscape of India where inclusivity, scalability, and sustainability are of paramount importance.
[0032] The system operates on a cloud-based architecture that ensures scalability and accessibility across multiple devices, including smartphones, tablets, desktops, and AR-enabled hardware. At its foundation lies a multilingual engine powered by natural language processing and machine learning algorithms that facilitate the creation and customization of advertisements in various regional languages. Unlike conventional platforms that rely solely on direct translation, this engine adapts content contextually by recognizing local idioms, cultural cues, and consumer preferences. For example, an advertiser designing a campaign for Maharashtra can generate promotional material in Marathi with accurate cultural references, while the same campaign can be adapted into Tamil or Bengali for distribution in other regions. This feature ensures that the platform effectively bridges linguistic divides and makes advertising campaigns relatable and impactful across diverse audiences.
[0033] The platform also integrates an augmented reality module that enables advertisers to create immersive previews of their campaigns. This module utilizes computer vision and 3D modeling technologies to project advertisements into real-world contexts through the camera view of consumer devices. A retailer, for instance, can allow customers to visualize how a piece of furniture would appear in their homes, or a fashion brand can demonstrate how clothing items would look when virtually tried on. Similarly, businesses running billboard campaigns can preview their designs on specific cityscapes using AR before finalizing the actual placement. This feature not only enhances consumer engagement but also reduces the risk of ineffective campaigns by enabling advertisers to test and refine their concepts in advance. The AR system is designed to be intuitive, requiring minimal technical expertise, and is optimized to run on mid-range smartphones, thereby ensuring accessibility for both urban and semi-urban markets.
[0034] The invention further incorporates a robust analytics engine capable of delivering real-time performance data to advertisers. Built on data-streaming technologies and advanced algorithms, this engine collects metrics such as impressions, click-through rates, conversion ratios, geographic distribution, and audience demographics, updating them instantaneously. The analytics are presented through a simplified dashboard interface where advertisers can monitor campaign performance and make immediate adjustments to improve outcomes. For example, if a campaign in one language underperforms compared to another, advertisers can switch strategies on the fly, reallocating resources or modifying the message. This level of agility not only optimizes campaign efficiency but also ensures that businesses achieve maximum return on investment while reducing wasted resources. Importantly, the analytics system is scalable to serve both small local businesses and large corporations, accommodating varying levels of data complexity and reporting needs.
[0035] In addressing sustainability, the invention introduces a hybrid model that blends digital and eco-friendly physical advertising materials. The system encourages advertisers to use recyclable or reusable media for physical campaigns while promoting digital-first strategies that minimize material consumption. For example, campaign templates may recommend digital signage or reusable display boards instead of single-use printed banners. In addition, the system tracks the environmental impact of campaigns, such as the estimated carbon footprint of ad distribution, and provides recommendations for greener alternatives. By embedding sustainability into its design, the invention aligns advertising practices with global environmental goals while appealing to consumers who increasingly prioritize eco-conscious brands.
[0036] The self-serve functionality of the platform is another critical component that democratizes access to advanced advertising tools. The interface has been designed with simplicity in mind, offering step-by-step workflows for creating, customizing, and launching campaigns without requiring technical knowledge or agency support. Advertisers can select from a wide library of templates, customize them with text, images, videos, or AR elements, choose target demographics, and publish campaigns instantly. Automated assistants, powered by artificial intelligence, provide guidance throughout the process by suggesting best practices, recommending effective ad formats, and offering localized insights. For small businesses in semi-urban India, this feature represents a significant advancement, as it removes barriers of cost and complexity, enabling them to compete on a more level playing field with larger corporations.
[0037] The technical backbone of the invention leverages a modular microservices architecture that ensures high availability and adaptability. Each functional module, such as the multilingual engine, AR preview system, analytics processor, sustainability tracker, and campaign manager, operates as an independent service communicating through secure APIs. This modularity enables the platform to evolve over time, integrating emerging technologies or scaling specific features based on user demand. Data security and privacy are prioritized through end-to-end encryption, user consent mechanisms, and compliance with regional data protection regulations, ensuring that advertisers and consumers alike can trust the platform.
[0038] From a deployment perspective, the platform can be accessed through both web and mobile applications, with offline capabilities enabled for semi-urban areas with limited internet connectivity. Advertisers can design campaigns offline and sync them once connectivity is restored, ensuring that geographical or infrastructural limitations do not prevent participation. Moreover, the system supports integration with existing social media platforms, e-commerce portals, and digital payment systems, thereby expanding its utility for businesses seeking omnichannel advertising strategies.
[0039] The invention further envisions a revenue model that accommodates both subscription-based and pay-per-use approaches. Small businesses can opt for minimal investment packages with limited campaign credits, while larger enterprises can leverage advanced features through premium tiers. This flexible structure ensures that the platform remains accessible to businesses of varying financial capacities. Additionally, the eco-sustainability features may be incentivized by offering reduced costs or promotional credits to advertisers who adopt environmentally friendly practices, thereby reinforcing the invention’s commitment to sustainable growth.
[0040] In operation, the platform creates a seamless cycle for advertisers that begins with campaign conceptualization in regional languages, continues with immersive AR previews to refine content, transitions into targeted distribution supported by real-time analytics, and concludes with feedback mechanisms that optimize both campaign performance and environmental impact. At every stage, the self-serve system empowers advertisers with autonomy, reducing dependency on third-party agencies while ensuring professional-grade quality and precision.
[0041] The combination of these features results in a system that is not only technologically advanced but also socially and environmentally conscious. By prioritizing inclusivity through multilingual capabilities, enhancing engagement through augmented reality, delivering efficiency through real-time analytics, embedding sustainability into its operational model, and ensuring accessibility through a self-serve system, the invention addresses critical gaps in the advertising sector. It provides a transformative solution that caters equally to the needs of urban corporations and semi-urban enterprises, thereby redefining the advertising landscape in India and offering a blueprint for other emerging markets with similar demographic and infrastructural dynamics.
[0042] While the foregoing describes various embodiments of the invention, other and further embodiments of the invention may be devised without departing from the basic scope thereof. The scope of the invention is determined by the claims that follow. The invention is not limited to the described embodiments, versions or examples, which are included to enable a person having ordinary skill in the art to make and use the invention when combined with information and knowledge available to the person having ordinary skill in the art.
[0043] Thus, the scope of the present disclosure is defined by the appended claims and includes both combinations and sub-combinations of the various features described hereinabove as well as variations and modifications thereof, which would occur to persons skilled in the art upon reading the foregoing description.
, Claims:I/We Claim:
1. A digital advertising platform comprising:
a multilingual processing engine configured to enable creation and customization of advertisements in multiple regional languages through contextual adaptation;
an augmented reality preview module configured to allow visualization of advertisements in real-world contexts via consumer devices;
a real-time analytics engine configured to capture, process, and display performance metrics of advertisements instantaneously;
a sustainability integration system configured to recommend and facilitate the use of eco-friendly or reusable advertising materials and track environmental impact; and
a self-serve interface configured to enable advertisers to independently design, manage, and launch advertising campaigns.
2. The platform as claimed in claim 1, wherein the multilingual processing engine employs natural language processing and machine learning to generate linguistically and culturally appropriate advertising content.
3. The platform as claimed in claim 1, wherein the augmented reality preview module utilizes computer vision and three-dimensional modeling to provide immersive consumer interaction with advertisements.
4. 4. The platform as claimed in claim 1, wherein the real-time analytics engine provides campaign performance insights including impressions, engagement, conversions, geographic distribution, and audience demographics.
5. The platform as claimed in claim 1, wherein the sustainability integration system measures environmental impact associated with advertising campaigns and generates recommendations for greener alternatives.
6. The platform as claimed in claim 1, wherein the self-serve interface comprises an automated guidance assistant configured to provide recommendations, templates, and localized insights for campaign creation.
7. The platform as claimed in claim 1, wherein the system is implemented on a modular cloud-based microservices architecture to ensure scalability, flexibility, and secure communication among functional modules.
8. A method for managing digital advertising, the method comprising:
receiving advertiser input to generate campaigns in regional languages through a multilingual processing engine;
providing an augmented reality preview of advertisements in real-world contexts;
delivering advertisements through selected channels;
monitoring advertisement performance through a real-time analytics engine;
recommending eco-friendly advertising strategies through a sustainability integration system; and
enabling advertisers to create and manage campaigns via a self-serve interface.
9. The method as claimed in claim 8, wherein contextual adaptation of advertising content is achieved by analyzing linguistic patterns, cultural references, and consumer preferences.
10. The method as claimed in claim 8, wherein real-time analytics include adaptive feedback loops enabling advertisers to dynamically modify campaigns based on performance metrics.