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Ai And Dl Models In Corporate Performance Analytics: A Neural Network Approach To Measuring And Enhancing Kpis

Abstract: An artificial intelligence system for KPI-driven performance management is disclosed. It includes data ingestion, preprocessing, neural modeling, causality inference, prescriptive optimization, and feedback calibration components. The system forecasts KPI trajectories and identifies causal performance factors using deep learning, recommending actions to improve outcomes. A feedback loop refines predictions based on observed variances. This adaptive system enhances enterprise responsiveness and aligns operational decisions with strategic performance goals.

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Notices, Deadlines & Correspondence

Patent Information

Application #
Filing Date
07 July 2025
Publication Number
30/2025
Publication Type
INA
Invention Field
COMPUTER SCIENCE
Status
Email
Parent Application

Applicants

RK UNIVERSITY
RK UNIVERSITY, BHAVNAGAR HIGHWAY, KASTURBADHAM, RAJKOT - 360020, GUJARAT, INDIA

Inventors

1. DR. AMIT M. LATHIGARA
DEAN, FACULTY OF TECHNOLOGY, RK UNIVERSITY, RAJKOT, INDIA
2. DR. NIRAV V. BHATT
PROFESSOR, COMPUTER SCIENCE AND ENGINEERING, SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT, INDIA
3. DR. PARESH TANNA
PROFESSOR, COMPUTER SCIENCE AND ENGINEERING, SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT, INDIA
4. DR. CHETAN SHINGADIYA
ASSOCIATE PROFESSOR, COMPUTER SCIENCE AND ENGINEERING, SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT, INDIA
5. DR. HOMERA DURANI
ASSOCIATE PROFESSOR, COMPUTER SCIENCE AND ENGINEERING, SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT, INDIA
6. ANJU KAKKAD
ASSISTANT PROFESSOR, COMPUTER ENGINEERING DEPARTMENT, SCHOOL OF ENGINEERING, RK UNIVERSITY, RAJKOT, INDIA

Specification

Description:Field of the Invention

The present disclosure relates to artificial intelligence-driven analytics systems, particularly to neural network-based architectures for modeling and optimizing enterprise key performance indicators.

Background
The background description includes information that may be useful in understanding the present invention. It is not an admission that any of the information provided herein is prior art or relevant to the presently claimed invention, or that any publication specifically or implicitly referenced is prior art.
Key Performance Indicators (KPIs) have traditionally served as the cornerstone of performance management in corporate environments. Organizations use these indicators to benchmark progress, assess strategic alignment, and guide resource allocation. However, prevailing KPI monitoring systems remain heavily reliant on retrospective analysis, manual interpretation, and simplistic visualization dashboards that cannot adequately capture complex interdependencies among operational factors. Spreadsheet-based tools, business intelligence platforms, and static reporting software suffer from limitations in real-time interpretability and predictive foresight.
Traditional performance tracking mechanisms are reactive in nature, flagging underperformance only after its occurrence and failing to provide actionable paths for intervention. Furthermore, these systems often operate in departmental silos, lacking the capacity to incorporate unstructured data sources such as feedback, reviews, or operational logs. Even with the emergence of analytics platforms, the integration of deep learning models in operational decision-making and cross-functional KPI alignment remains minimal.
Current tools also fall short in explaining the drivers of KPI variance, which hinders managers from diagnosing root causes or simulating corrective actions. Thus, a substantial gap persists in the ability to operationalize KPI analytics with predictive, prescriptive, and interpretable intelligence. The need exists for an intelligent system that integrates enterprise data sources, applies advanced neural models, and continuously learns from implementation feedback to provide real-time forecasting and optimization of KPIs. The present invention addresses these deficiencies by providing a deep learning-based framework for dynamic KPI management.
All references, including publications, patent applications, and patents, cited herein are hereby incorporated by reference to the same extent as if each reference were individually and specifically indicated to be incorporated by reference and were set forth in its entirety herein.
Summary
Various objects, features, and advantages of the disclosed subject matter can be more fully appreciated with reference to the following detailed description of the disclosed subject matter when considered in connection with the following drawings, in which like reference numerals identify like elements.
The present disclosure relates to artificial intelligence-driven analytics systems, particularly to neural network-based architectures for modeling and optimizing enterprise key performance indicators.

The disclosed system provides an AI-enabled framework for dynamic modeling, forecasting, and enhancement of enterprise key performance indicators (KPIs) using deep learning techniques. The system begins with a data ingestion module that continuously pulls and unifies structured and unstructured data from various enterprise repositories, ERP systems, financial records, HR platforms, and external analyst feeds. This raw data is passed to a preprocessing engine, which performs statistical and semantic transformations including normalization, dimensionality reduction, and feature engineering.
Processed features are then routed into a neural model stack housed within a KPI modeling unit. This stack includes deep learning layers configured to capture non-linear associations, latent correlations, and causal signals. The KPI modeling unit outputs forecasted values, risk-adjusted scores, and deviation warnings for a spectrum of KPIs. A causality inference engine interprets the model’s attention patterns and sensitivity metrics to identify the dominant input variables contributing to performance changes.
Based on these insights, a prescription generation module synthesizes a set of recommended managerial or operational adjustments intended to improve the forecasted KPI outcomes. Prescriptions may involve employee incentive realignment, resource prioritization, supply chain changes, or customer engagement shifts. These recommendations are delivered to users via a monitoring interface that visualizes performance trends, causal flows, and prescriptive pathways.
A feedback calibration loop monitors implementation outcomes and retrains the model stack when deviation from predictions exceeds thresholds. This loop enables continual learning and alignment between model forecasts and real-world KPI behavior. The system supports both centralized dashboards and distributed access points, enabling holistic and collaborative performance optimization across corporate units.

Brief Description of the Drawings

The features and advantages of the present disclosure would be more clearly understood from the following description taken in conjunction with the accompanying drawings in which:
FIG. 1 is a system architecture diagram showing core components of the AI-based KPI optimization system including data ingestion, neural modeling, causal analysis, and monitoring.
FIG. 2 is a data flow diagram illustrating the movement of structured and unstructured data from acquisition to feedback loops, including processing and prediction layers.
FIG. 3 is a neural network model diagram detailing the layered architecture used for KPI prediction, including feature encoding, LSTM/Transformer layers, and dense outputs.
Detailed Description
The following is a detailed description of exemplary embodiments to illustrate the principles of the invention. The embodiments are provided to illustrate aspects of the invention, but the invention is not limited to any embodiment. The scope of the invention encompasses numerous alternatives, modifications and equivalent; it is limited only by the claims.
In view of the many possible embodiments to which the principles of the present discussion may be applied, it should be recognized that the embodiments described herein with respect to the drawing figures are meant to be illustrative only and should not be taken as limiting the scope of the claims. Therefore, the techniques as described herein contemplate all such embodiments as may come within the scope of the following claims and equivalents thereof.
The detailed description is described with reference to the accompanying figures. In the figures, the left-most digit(s) of a reference number identifies the figure in which the reference number first appears. The use of the same reference numbers in different instances in the description and the figures may indicate similar or identical items.
Pursuant to the "Detailed Description" section herein, whenever an element is explicitly associated with a specific numeral for the first time, such association shall be deemed consistent and applicable throughout the entirety of the "Detailed Description" section, unless otherwise expressly stated or contradicted by the context.
The present disclosure relates to artificial intelligence-driven analytics systems, particularly to neural network-based architectures for modeling and optimizing enterprise key performance indicators.

Pursuant to the "Detailed Description" section herein, whenever an element is explicitly associated with a specific numeral for the first time, such association shall be deemed consistent and applicable throughout the entirety of the "Detailed Description" section, unless otherwise expressly stated or contradicted by the context.
The disclosed system enables predictive and prescriptive analytics of corporate key performance indicators (KPIs) through an integrated architecture of artificial intelligence modules. The system operates iteratively and interactively, continuously consuming enterprise data streams, transforming them into standardized feature representations, applying deep neural inference for outcome prediction, and synthesizing optimization strategies tailored to improve organizational performance. Each module interacts with others in a tightly coupled pipeline, producing both immediate insights and long-term improvements through feedback calibration.
Initially, the data ingestion module retrieves raw inputs from heterogeneous sources including enterprise resource planning systems, sales CRMs, HRMS databases, feedback repositories, and external economic indicators. This module operates asynchronously and in real time, using API integrations, data pipelines, and file watchers. Extracted datasets, both structured and unstructured, are routed to the preprocessing engine.
The preprocessing engine performs multistage cleaning and transformation. It detects anomalies, imputes missing values using distribution-aware techniques, and reduces noise using statistical filters. For unstructured data, a natural language processing component tokenizes and embeds sentiment, intent, and contextual signals. Categorical variables are encoded, and numerical features are scaled. Dimensionality reduction techniques are employed to eliminate redundant features while preserving variance.
These processed features form the input vector to the KPI modeling unit. This unit houses a neural network stack consisting of dense layers, convolutional layers for structured tabular patterns, and recurrent or transformer-based components for temporal sequences. Model weights are initialized through supervised learning using historical KPI data. Forecasting functions compute future KPI values, alerting when deviations from goal trajectories are likely.
An integrated causality inference engine analyzes model gradients, attention matrices, and feature importances. This engine determines which input factors most strongly drive each KPI. Methods such as SHAP values, integrated gradients, or permutation tests may be applied. These causal attributions enable managers to trace underperformance back to contributing variables.
The prescription generation module receives outputs from the KPI forecaster and causal analyzer. It uses optimization algorithms, such as constrained gradient descent or reinforcement learning agents, to determine operational interventions. These may include budget reallocations, incentive scheme revisions, staffing adjustments, or campaign targeting refinements. Output recommendations are attached with action scores, risk estimates, and timeline projections.
The monitoring interface presents a unified dashboard summarizing predicted KPIs, causal paths, and recommended actions. Visual tools include time series charts, heatmaps, saliency diagrams, and decision trees. Managerial users may customize thresholds and simulation scenarios.
The feedback calibration loop captures the realized effects of implemented strategies. It compares observed KPI movements against forecasts and logs deviations. When prediction errors exceed defined tolerance bounds, retraining protocols are triggered. Model updates are conducted with incremental learning techniques to avoid forgetting prior performance patterns.
In a first embodiment, the system is deployed within a manufacturing firm to track production efficiency, defect rates, and equipment utilization. The neural model predicts maintenance needs and quality issues based on machine logs and environmental sensors, enabling early interventions that reduce downtime and waste.
In a second embodiment, a retail corporation applies the system to optimize customer retention KPIs by correlating transaction histories, web behavior, and feedback. When attrition risk rises, the system prescribes targeted outreach and incentive campaigns.
In a third embodiment, a financial services firm integrates the system into HR and compliance functions. It forecasts attrition, regulatory breaches, and team productivity trends, recommending proactive training or workload balancing to mitigate emerging risks.
The system's ability to incorporate contextual signals, learn continuously, and explain its prescriptions enables cross-functional KPI optimization that evolves with business realities. Its flexible deployment across cloud and on-prem environments supports enterprise scalability and privacy requirements. Its reinforcement-learning components enhance prescriptive intelligence, ensuring strategic alignment with long-term business objectives.

FIG. 1 illustrates the overall system architecture of the AI-driven corporate performance management platform. The foundational component is the Data Ingestion Module, configured to interface with heterogeneous enterprise data sources such as ERP systems, CRM databases, HRMS tools, and market intelligence feeds. These sources provide real-time and historical datasets including structured numerical records and unstructured textual feedback. The Preprocessing Engine is directly coupled to this ingestion layer and is operative to perform transformation operations such as missing value imputation, feature encoding, outlier smoothing, and text vectorization using natural language models. The cleansed output is then passed to the KPI Modeling Unit, which houses a deep neural network model stack trained to forecast key performance trends, identify metric deviations, and project strategic misalignments.
The modeled output feeds into the Causality Inference Engine, which interprets saliency values, gradient backpropagation paths, and attention distributions to identify dominant input drivers and emerging risk contributors. This engine transmits its analytical conclusions to the Prescription Generator, which applies optimization algorithms to synthesize recommended interventions—such as budget redistributions, staff reassignment, or marketing channel shifts. The Monitoring Interface visualizes all KPIs and causal flows through dashboards, alerts, and heatmaps. A Feedback Calibration Loop compares the forecasted versus actual results post-execution, retraining the model stack where divergence thresholds are exceeded. This completes a continuous intelligence cycle.
FIG. 2 depicts the data flow pipeline of the system, beginning with two primary inputs: structured data (e.g., KPIs, timestamps, metrics) and unstructured data (e.g., surveys, comments, logs). Both streams are routed into a Preprocessing Module, where standardized cleaning, transformation, and feature synthesis are applied. The output from preprocessing enters the Feature Vector Generation layer, producing inputs for the Prediction Engine. The predictions, once computed, are examined by the Causality Analysis Module, which identifies root causes and relevant influences.
The result of this causal insight is fed into a Prescription Engine, generating proactive strategies to correct or enhance KPI trends. These strategies are operationalized through the Action Execution Module and logged through Monitoring & Logging Infrastructure, which then routes the real-world observations into the Feedback & Retraining Loop to support continual model improvement.
FIG. 3 elaborates on the internal architecture of the Neural Network Model Stack used for KPI forecasting. The Input Feature Vector, comprising normalized and vectorized business inputs, is passed to two parallel encoders: an LSTM Encoder and a Transformer Encoder. The LSTM path captures sequential temporal dependencies, while the Transformer applies global attention mechanisms to capture long-range contextual interactions. The encoded outputs from both branches are merged within a Concatenation Layer, which unifies the hidden representations.
This merged vector is routed through multiple Dense Layers, which perform non-linear transformations to extrapolate KPI predictions. The model has dual exits: one leading to a KPI Output Layer generating real-time forecasts, and another directed toward an Uncertainty Estimator computing prediction confidence and variance. An intermediate Dropout and Batch Normalization Layer is inserted to enhance generalizability and prevent overfitting. This layered structure ensures robust learning of business dynamics and interpretable performance forecasting.

Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order, or that all illustrated operations be performed, to achieve desirable results. In certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are contained in the above discussions, these should not be construed as limitations on the scope of the subject matter described herein, but rather as descriptions of features that may be specific to particular embodiments. Certain features that are described in this specification in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable sub-combination. Moreover, although features may be described above as acting in certain combinations and even initially claimed as such, one or more features from a claimed combination can in some cases be excised from the combination, and the claimed combination may be directed to a sub-combination or variation of a sub-combination.
The term “memory,” as used herein relates to a volatile or persistent medium, such as a magnetic disk, or optical disk, in which a computer can store data or software for any duration. Optionally, the memory is non-volatile mass storage such as physical storage media. Furthermore, a single memory may encompass and in a scenario wherein computing system is distributed, the processing, memory and/or storage capability may be distributed as well.
Throughout the present disclosure, the term ‘server’ relates to a structure and/or module that include programmable and/or non-programmable components configured to store, process and/or share information. Optionally, the server includes any arrangement of physical or virtual computational entities capable of enhancing information to perform various computational tasks.
Throughout the present disclosure, the term “network” relates to an arrangement of interconnected programmable and/or non-programmable components that are configured to facilitate data communication between one or more electronic devices and/or databases, whether available or known at the time of filing or as later developed. Furthermore, the network may include, but is not limited to, one or more peer-to-peer network, a hybrid peer-to-peer network, local area networks (LANs), radio access networks (RANs), metropolitan area networks (MANS), wide area networks (WANs), all or a portion of a public network such as the global computer network known as the Internet, a private network, a cellular network and any other communication system or systems at one or more locations.
Throughout the present disclosure, the term “process”* relates to any collection or set of instructions executable by a computer or other digital system so as to configure the computer or the digital system to perform a task that is the intent of the process.
Throughout the present disclosure, the term ‘Artificial intelligence (AI)’ as used herein relates to any mechanism or computationally intelligent system that combines knowledge, techniques, and methodologies for controlling a bot or other element within a computing environment. Furthermore, the artificial intelligence (AI) is configured to apply knowledge and that can adapt it-self and learn to do better in changing environments. Additionally, employing any computationally intelligent technique, the artificial intelligence (AI) is operable to adapt to unknown or changing environment for better performance. The artificial intelligence (AI) includes fuzzy logic engines, decision-making engines, preset targeting accuracy levels, and/or programmatically intelligent software.
Claims

I/We Claims

Claim 1
A corporate performance analytics system employing artificial intelligence and deep learning models to monitor and enhance key performance indicators (KPIs), the system comprising:
 a data ingestion module configured to extract and harmonize operational, financial, human resource, and customer interaction data from enterprise resource planning systems, databases, documents, and external feeds;
 a preprocessing engine operatively coupled to said data ingestion module, said preprocessing engine performing data normalization, missing value imputation, dimensionality reduction, and semantic categorization;
 a KPI modeling unit comprising a neural network model stack, said model stack being trained to associate input features with performance metrics and predict deviations, gaps, and improvement potentials across multiple KPI dimensions;
 a causality inference engine coupled with said KPI modeling unit, such engine being configured to determine leading indicators and performance influencers by analyzing attention weights, gradient saliency, and temporal correlations;
 a prescription generation module operatively linked to said causality inference engine, said module generating optimization strategies including workflow adjustments, process redesigns, resource reallocation, or incentive tuning;
 a monitoring interface configured to present real-time KPI forecasts, deviation heatmaps, and causality trees to managerial users;
 and a feedback calibration loop programmed to track execution results, compare model predictions against actual performance updates, and retrain the neural network model stack accordingly.
Claim 2
The system of claim 1, wherein said KPI modeling unit incorporates both convolutional neural networks and recurrent neural networks to capture spatial and temporal dynamics in enterprise performance data.
Claim 3
The system of claim 1, wherein said prescription generation module includes an optimizer trained through reinforcement learning to maximize multi-KPI performance under budgetary and operational constraints.
Claim 4
The system of claim 1, wherein said causality inference engine employs Shapley value decomposition, attention-based visualization, and statistical counterfactual reasoning to identify dominant influence vectors.
Claim 5
The system of claim 1, wherein said monitoring interface provides alerts when projected KPI values breach predefined risk thresholds or drop below confidence intervals.
Claim 6
The system of claim 1, wherein said feedback calibration loop maintains an adaptive learning rate and decay function to support continuous, incremental training while preventing overfitting.
Claim 7
The system of claim 1, wherein said data ingestion module includes a natural language processing pipeline for extracting sentiment, intent, and issue patterns from employee feedback, customer surveys, and analyst reports.
Claim 8
The system of claim 1, wherein said system supports cross-departmental and multi-KPI optimization through a federated decision modeling framework that ensures privacy and decentralized execution.
Claim 9
The system of claim 1, wherein said neural network model stack produces KPI relevance scores and visual saliency maps that explain which input dimensions most affect prediction confidence.

/
DATED 07 July 2025 PALLAVI SINHA
IN/PA- 4068
AGENT FOR THE APPLICANT

AI and DL Models in Corporate Performance Analytics: A Neural Network Approach to Measuring and Enhancing KPIs

An artificial intelligence system for KPI-driven performance management is disclosed. It includes data ingestion, preprocessing, neural modeling, causality inference, prescriptive optimization, and feedback calibration components. The system forecasts KPI trajectories and identifies causal performance factors using deep learning, recommending actions to improve outcomes. A feedback loop refines predictions based on observed variances. This adaptive system enhances enterprise responsiveness and aligns operational decisions with strategic performance goals.

, Claims:I/We Claims

Claim 1
A corporate performance analytics system employing artificial intelligence and deep learning models to monitor and enhance key performance indicators (KPIs), the system comprising:
 a data ingestion module configured to extract and harmonize operational, financial, human resource, and customer interaction data from enterprise resource planning systems, databases, documents, and external feeds;
 a preprocessing engine operatively coupled to said data ingestion module, said preprocessing engine performing data normalization, missing value imputation, dimensionality reduction, and semantic categorization;
 a KPI modeling unit comprising a neural network model stack, said model stack being trained to associate input features with performance metrics and predict deviations, gaps, and improvement potentials across multiple KPI dimensions;
 a causality inference engine coupled with said KPI modeling unit, such engine being configured to determine leading indicators and performance influencers by analyzing attention weights, gradient saliency, and temporal correlations;
 a prescription generation module operatively linked to said causality inference engine, said module generating optimization strategies including workflow adjustments, process redesigns, resource reallocation, or incentive tuning;
 a monitoring interface configured to present real-time KPI forecasts, deviation heatmaps, and causality trees to managerial users;
 and a feedback calibration loop programmed to track execution results, compare model predictions against actual performance updates, and retrain the neural network model stack accordingly.
Claim 2
The system of claim 1, wherein said KPI modeling unit incorporates both convolutional neural networks and recurrent neural networks to capture spatial and temporal dynamics in enterprise performance data.
Claim 3
The system of claim 1, wherein said prescription generation module includes an optimizer trained through reinforcement learning to maximize multi-KPI performance under budgetary and operational constraints.
Claim 4
The system of claim 1, wherein said causality inference engine employs Shapley value decomposition, attention-based visualization, and statistical counterfactual reasoning to identify dominant influence vectors.
Claim 5
The system of claim 1, wherein said monitoring interface provides alerts when projected KPI values breach predefined risk thresholds or drop below confidence intervals.
Claim 6
The system of claim 1, wherein said feedback calibration loop maintains an adaptive learning rate and decay function to support continuous, incremental training while preventing overfitting.
Claim 7
The system of claim 1, wherein said data ingestion module includes a natural language processing pipeline for extracting sentiment, intent, and issue patterns from employee feedback, customer surveys, and analyst reports.
Claim 8
The system of claim 1, wherein said system supports cross-departmental and multi-KPI optimization through a federated decision modeling framework that ensures privacy and decentralized execution.
Claim 9
The system of claim 1, wherein said neural network model stack produces KPI relevance scores and visual saliency maps that explain which input dimensions most affect prediction confidence.

/
DATED 07 July 2025 PALLAVI SINHA
IN/PA- 4068
AGENT FOR THE APPLICANT

AI and DL Models in Corporate Performance Analytics: A Neural Network Approach to Measuring and Enhancing KPIs

Documents

Application Documents

# Name Date
1 202521064759-STATEMENT OF UNDERTAKING (FORM 3) [07-07-2025(online)].pdf 2025-07-07
2 202521064759-REQUEST FOR EARLY PUBLICATION(FORM-9) [07-07-2025(online)].pdf 2025-07-07
3 202521064759-POWER OF AUTHORITY [07-07-2025(online)].pdf 2025-07-07
4 202521064759-OTHERS [07-07-2025(online)].pdf 2025-07-07
5 202521064759-FORM-9 [07-07-2025(online)].pdf 2025-07-07
6 202521064759-FORM FOR SMALL ENTITY(FORM-28) [07-07-2025(online)].pdf 2025-07-07
7 202521064759-FORM 1 [07-07-2025(online)].pdf 2025-07-07
8 202521064759-EVIDENCE FOR REGISTRATION UNDER SSI(FORM-28) [07-07-2025(online)].pdf 2025-07-07
9 202521064759-EDUCATIONAL INSTITUTION(S) [07-07-2025(online)].pdf 2025-07-07
10 202521064759-DRAWINGS [07-07-2025(online)].pdf 2025-07-07
11 202521064759-DECLARATION OF INVENTORSHIP (FORM 5) [07-07-2025(online)].pdf 2025-07-07
12 202521064759-COMPLETE SPECIFICATION [07-07-2025(online)].pdf 2025-07-07
13 202521064759-Proof of Right [21-07-2025(online)].pdf 2025-07-21