FIELD OF THE INVENTION
The present invention relates in general to integrated products for automated digital media production and in particular to a creative lifecycle management digital product suite, called JDX Suite in this specification, in which multiple routine and subroutine applications are grouped to achieve the goals of the invention. A method for operating the product is also disclosed.
This complete specification is filed in pursuance to provisional patent application no. 201941008286 filed on 4th March 2019, which is deemed to be incorporated herein, in its entirety.
BACKGROUND AND PRIOR ART
Traditionally, digital media production involves very large amount of manual handling and inputs. This has several drawbacks like requirement of large skilled manpower, time for processing and human errors, which are unavoidable. To address some of these problems, different products are available in the market, but none of them can be considered to be comprehensive.
As such, there is a need in this field for a comprehensive digital product suite to digitize the processes necessary for media publication, which can substantially reduce human involvement.
The present invention seeks to overcome these drawbacks of the prior art.
OBJECTS OF THE INVENTION
Accordingly, the primary object of the invention is to provide a comprehensive automated digital product which can augment manual processing in media publication to a large extentvia automation and workload optimization.
Another object of the invention is to provide a digital product which can integrate with customer's applications like Ad tracking systems and can automatically place orders.

A further object of the invention is to provide option for the customer to review the creative work done by the product via e-proof module and either approve or revise it.
How the foregoing objects are achieved will be clear from the following description. In this context it is clarified that the description provided is non-limiting and is only by way of explanation.
SUMMARY OF THE INVENTION
JDX suite is a creative lifecycle management digital product suite which covers creative workflows, digital asset management, ad serving automation, rich media ads, media verification and provides insights to allow for data-driven automation.
Application JD is for placing, tracking and managing orders. JD Integration integrates with customer's applications. E-proof shows the preview of delivered assets. JD Vault stores, manages, organizes and distributes digital assets. Workflow is for tracking and managing orders. JAS defines the routing orders logic. Neon produces interactive rich-media Ads and reporting of rich media metrics. JD Traffic automates running of ad campaigns. JD Analytics unifies data from different ad servers like DFP, Simpli.fi, Media Math, etc. in an integrated interface. Adselfie automatically takes screenshots of the impressions as they are shown to the users.'
The method for operating the JDX Suite comprises placing of creative orders by customer to 2adpro via JD user interface and JD Integration for integrating with customer's applications (like Ad tracking systems) and automatically placing orders in JD for sharing large files which the user need not manually upload, filling a form (called Media Brief) by customer where they outline their requirements, upon placement of orders via JD/JD Integration, routing them by JASbased on the defined rule to the appropriate Workflowinstance for further processing; undertaking "Compliance-check" of order upon receipt of the order in the appropriate Workflow instance to see if client's requirements are clear enough; upon successful compliance check, putting the order "In Production"; upon successful completion of the order, sending it to "Ready for Proof" state; notifying customer that they can review the creative via e-proof module; after reviewing, customer either approving, marking the end of Workflow or revising, changing the status of order to "Revised"; when revised, putting the order again through the previous steps of the process until it gets finally approved by the customer; optionally storingthe content produced out of the workflow in above steps in JD Vaultfor usage later; converting the normal ad creatives to rich-media Ads through Neonthat get served through 2adpro's CDN to the end user; serving normal

and rich media Ads to multiple SSPs/Ad servers via the Integrated platform JD Traffic which connects customers' Ad tracking systems with different SSPs such as DFP, Simpli.fi, MediaMath, etc. and automates trafficking of Ad campaigns; collatingcampaign reports from above mentioned different sources by JD Analytics and showing them in a unified interface; and recording delivered Ads and impressions by Adselfie in the form of screenshots that can be shared with the Advertiser for media verification purposes, thus completing the Creative Ad lifecycle.
BRIEF DESCRIPTION OF THE ACCOMPANYING DRAWING
The nature and scope of the present invention will be better understood from the accompanying drawing, which is by way of illustration of a preferred embodiment and not by way of any sort of limitation. In the accompanying drawing:-
Figure 1 is a flow diagram showing the operation of the digital product suite according to the present invention, called JDX Suite.
BRIEF DESCRIPTION OF THE INVENTION
Having described the main features of the invention above, a brief and non-limiting description of a preferred embodiment will be given in the following paragraphs with reference to the accompanying drawings.
In all the figures, like reference numerals represent like features.
JDX suite is a creative lifecycle management digital product suite which covers creative workflows,' digital asset management, ad serving automation, rich media ads, media verification and provides insights to allow for data-driven automation.
Referring to figure 1, the digital product suite according to the present invention comprises of a plurality of applications, namely:
JD (1) is an application used by clients to place, track and manage orders.
JD Integration (2) is a middle-ware layer that integrates with customer's applicationslike Ad tracking systems and automates certain manual processes,
E-proof (3) is a module through which customers can see the previewof assets delivered bythe digital product. They can also annotate and comment on the assets as well as "Revise" or "Approve" the deliverable.

JD Vault (4) is a digital asset management system that helps store, manage, organize and distribute digital assets.
Workflow (5) is an internal system used for tracking & managing orders, workflows and automating the creative production process.
JAS (6) is a rule-engine where the routing logic of orders is defined.
Neon (7) is a rich media authoring and reporting platform that enables production of interactive rich-media Ads and reporting of rich media metrics.
JD Traffic (8) automates running of ad campaigns across different Ad servers like DFP, Simpl.fi, MediaMath, etc.
JD Analytics (9) is a reporting module that unifies data from different ad servers like DFP, Simpli.fi, MediaMath, etc. in an integrated interface.
Adselfie(lO) automatically takes screenshots of the impressions as they are shown to the users - used by Publishers for media verification purposes.
Method for operating the JDX Suite:
The method for operating the JDX Suite comprises of the steps of:
Placing of creative orders by customer to the creative Mfecycle management digital product suite via JD user interface (1) and JD Integration (2) for integrating with customer's applications (like Ad tracking systems) and automatically placing orders in JD (1) for sharing large files which the user need not manually upload;
- Filling a form (called Media Brief) bycustomer where they outline their requirements;
- Upon placement of orders via JD/JD Integration (l; 2), routing them by JAS (6) based on the defined rule to the appropriate Workflow instance (5) for further processing;
Undertaking "Compliance-check" of order upon receipt of the order in the appropriate Workflow instance to see if client's requirements are clear enough;
- Upon successful compliance check, putting the order "In Production";
- Upon successful completion of the order, converting it to "Ready for Proof" state;
- Notifying customer that they can review the creative order via e-proof module;

After reviewing, customer either approving, marking the end of Workflow or revising, changing the status of order to "Revised";
- When revised, putting the order again through the previous steps of the process until
it gets finally approved by the customer;
Optionally storingthe content produced out of the workflow in above steps in 3D Vault (4) for usage later;
- Producing Rich Media Ads through Neon(7) that get served through 2adpro's CDN (11) to the end user;
- Serving Ads to multiple SSPs/Ad servers via the Integrated platform JD Traffic (8) which connects customers' Ad tracking systems with different SSPs such as DFP, Simpli.fi, MediaMath, etc. and automates trafficking of Ad campaigns;
- Collatingcampaign reports from above mentioned different sources by JD Analytics (9) and showing them in a unified interface; and
- Recording delivered Ads and impressions by Adselfie (10) in the form of screenshots that can be shared with the Advertiser for media verification purposes, thus completing the Creative Ad lifecycle.
The Workflow (5) application is configurable and extensible.The above Workflow is available by default. Any complicated Workflow can easily be configured and published.
Orders can be put "on hold"whenever additional inputs are required.
Since designer's time is paramount, Workflow applications are deployed locally in three different sites at Chennai and Bangalore.

Advantages:
Some of the non-limiting advantages of the present invention are mentioned in the list below. Other advantages will be clear to a person skilled in the art from the description provided above.
• Increases the productivity of the creative production team by 20-30% approximately as compared to the prior art.
• Reduces the turnaround time by 20-30% approximately and increases the quality of deliverables.
• Reduces the cost of production by 20-30% which is directly passed on to the customers.
• Enables customers to adopt technology and automation in Ad creatives space where tech adoption is sparse.
• Reduces requirement of skilled manpower.
• Leverages data sciences and artificial intelligence for optimization and automation.
• Supports common use cases in Ad creatives domain natively,facilitating onboarding of customers in the platform in a short span of time.
The present invention has been described briefly with reference to a drawing and a preferred embodiment purely for the sake of understanding and not by way of any limitation and the present invention includes all legitimate developments within the scope of what has been described herein before.

1. A creative lifecycle management digital product suite comprising of application JD(1) for placing, tracking and managing orders, a middle-ware layer 3D Integration (2) which integrates with customer's applications, module E-proof (3) through which customers can see the preview of assets delivered by the digital product, JD Vault (4) which helps store, manage, organize and distribute digital assets, an internal system Workflow (5) used for tracking and managing orders, a rule-engine JAS (6) where the routing logic of orders is defined, a rich media authoring and reporting platform Neon (7) that enables production of interactive rich-media Ads and reporting of rich media metrics, 3D Traffic (8) which automates running of ad campaigns across different Ad servers, reporting module JD Analytics (9) that unifies data from different ad servers, Adselfie (10) adapted at automatically taking screenshots of the impressions as they are shown to the users and end user CDN (11) for serving Rich Media Ads produced through Neon (7) to the end user.
2. The creative lifecycle management digital product suit as claimed in claim 1, wherein JD Integration (2) is a middle-ware layer which integrates with applications like Ad tracking systems and automates manual processes.
3. The creative lifecycle management digital product suit as claimed in claim 1, wherein E-proof (3) enables customers annotate and comment on the assets as well as "Revise" or "Approve" the deliverable.
4. The creative lifecycle management digital product suit as claimed in claim 1, wherein internal system Workflow (5) is used for automating the creative production process.
5. The creative lifecycle management digital product suit as claimed in claim 1, wherein JD Analytics (9) reporting module unifies data from DFP, Simpli.fi and MediaMath in an integrated interface.

6. The creative lifecycle management digital product suit as claimed in claim 1, wherein Adselfie (10) is used by publishers for media verification purposes.
7. A method for operating the creative lifecycle management digital product suite as claimed in claims 1-6 comprises of the steps of:
placing of creative orders by customer to the creative lifecycle management digital product suite via JD user interface JD (1),
integrating customer's orders with customer's applications like Ad tracking systems through JD Integration (2),
automatically placing orders in JD (1) for sharing large files which the user need not manually upload,
filling a form called Media Brief by customer where they outline their requirements,
routing the orders placed by JA5 (6) based on the defined rule to the appropriate Workflow instance (5) for further processing/
undertaking "Compliance-check" of orders placed in the appropriate Workflow instance (5) to see if client's requirements are clear enough,
upon successful compliance check, putting the order "In Production",

upon successful completion of the order, converting it to "Ready for Proof" state,
notifying customer that they can review the creative order via e-proof module,
if approved after reviewing, marking the end of Workflow,
if not approved, changing the status of order to "Revised ",
when revised, putting the order again through the previous steps of the process until it gets finally approved by the customer,
optionally, storing the content produced out of the workflow in JD Vault (4) for later usage,
producing Rich Media Ads through Neon (7), which are served through CDN (11) to the end user,
collating campaign reports from above mentioned different sources by JD Analytics (9) and showing them in a unified interface; and
recording delivered Ads and impressions by Adselfie (10) in the form of screenshots that can be shared with the Advertiser for media verification purposes, thus completing the Creative Ad lifecycle.