TECHNICAL FIELD
This present disclosure, in general, relates to a platform for providing localised information to users, and more particularly relates to a localised information broadcasting system and a method.

BACKGROUND
Now-a-days, there is a vital need for having a facility of broadcasting real time and customised information to increase a particular business, generating awareness among people, etc. in a very effective way. It helps to keep the people aware and updated with different type of information. The information may be advertisement related to any product or any service, offers, general information for public awareness, public notices, etc. In the current scenario, the retailers or service providers do not know about the interests, buying habits or affiliations of the customers or the presence of the customers in their vicinity at any particular time, etc. Therefore, they fail to update the customers with the information related to their services, products, different type of offers available at any particular time, etc. The retailers or service providers may be any business owner, shopkeeper, any individual, any individual related to a public or government offices who want to share their information, advertisement, public notice, general information for public awareness etc. There is an existing technology available, where the retailers or service providers updates the customers with information irrespective of the fact that the customer is present in their vicinity or not. Due to this, even if the customer receives any update or information, the customer may not be in need of that information at that particular time and therefore the customer as well as the retailer or service provider may not be benefited with the facility.

Further, the provision of creating the real-time customized information about the presence of the number of potential customers is also not available. Due to this, the retailers or service providers are unable to know when to create, customize and broadcast their advertisements.

Therefore, there is a long-felt need for having a facility for updating the retailers or service providers with the number of customers present in their vicinity and with the interests of the customers. The retailers or service providers can customise the information as per the requirement, as per the number of customers present in their vicinity and interest of the customers. After customising the information, the localized and customized information is then broadcasted to the customers. There should also be a provision for navigating the customer to the exact location or geospatial area of the retailer or the service provider.

SUMMARY

Before a present method and a system implementing said method are described, it is to be understood that this disclosure is not limited to the particular system and its arrangement as described, as there can be multiple possible embodiments which are not expressly illustrated in the present disclosure but may still be practicable within the scope of the disclosure. It is also to be understood that the terminologies used in the description is for the purpose of describing the particular versions or embodiments only, and is not intended to limit the scope of the present application. This summary is not intended to identify essential features of the subject matter nor it is intended for use in detecting or limiting the scope of the subject matter.

In one implementation, a localized information broadcasting system is disclosed. The system may comprise a server, a first user device associated with a first user, a second user device associated with a second user, one or more transmitter each having a unique identity and capable of independently transmitting signals, a first processor and a first memory coupled with the first processor. The system may further comprise detecting, one of the one or more transmitter when the first device is at a proximity of the transmitter. The system may further comprise receiving, the unique identity of the transmitter detected. The system may further comprise updating, an identity of the first user device with the server based upon the reception of the unique identity of the transmitter. The system may further comprise receiving, information through the server upon updating the identity of the first user device with the server, wherein the information is created and customized by the second user via the second user device. The system may further comprise navigating, the first user device to a geographical area of the second user device.
In another implementation, a localized information broadcasting system is disclosed. The system may comprise a server, a first user device associated with a first user, a second user device associated with a second user, one or more transmitter each having a unique identity and capable of independently transmitting signals, a second processor and a second memory coupled with the second processor. The system may further comprise receiving, data of the first user from the server, wherein the data received, is corresponding to the identity of the first user device, and wherein the identity of the first user device is updated with the server upon detecting one of the one or more transmitter by the first user device when the first device is at a proximity of the transmitter and receiving the unique identity of the transmitter. The system may further comprise enabling, the second user to create and customize information via the second user device based on the data received. The system may further comprise uploading, the information with the server which further broadcast the information to the first user device, wherein the first user device is navigated to a geographical area of the second user device upon receiving the information form the server.
In yet another implementation, a localized information broadcasting method is disclosed. The method may comprise detecting, via a first processor, one of the one or more transmitter when a first device is at a proximity of the transmitter. The method may further comprise receiving, via the first processor, a unique identity of the transmitter detected. The method may further comprise updating, via the first processor, an identity of a first user device with a server based upon the reception of the unique identity of the transmitter. The method may further comprise receiving, via a second processor, data of the first user from the server, wherein the data received, is corresponding to the identity of the first user device. The method may further comprise enabling, via the second processor, the second user to create and customize information via the second user device based on the data received. The method may further comprise uploading, via the second processor, the information with the server which further broadcast the information to the first user device. The method may further comprise navigating, via the first processor, the first user device to a geographical area of the second user device.
In yet another implementation, a non-transitory computer readable medium storing program for broadcasting localised information is disclosed. The program may include a programmed instruction for detecting, one of the one or more transmitter 105 when the first user device is at a proximity of the transmitter 105. The program may further include a programmed instruction for receiving, the unique identity of the transmitter 105 detected. Further, the program may include a programmed instruction for updating, an identity of the first user device 103 with the server 101 based upon the reception of the unique identity of the transmitter 105. Further, the program may include a programmed instruction for receiving, information through the server 101 upon updating the identity of the first user device 103 with the server 101, wherein the information is created and customized by the second user via the second user device 104. Further, the program may include a programmed instruction for navigating, the first user device 103 to a geographical area of the second user device 104.
In yet another implementation, a non-transitory computer readable medium storing program for broadcasting localised information is disclosed. The program may include a programmed instruction for receiving, data of the first user from the server 101, wherein the data received, is corresponding to the identity of the first user device 103; and wherein the identity of the first user device 103 is updated with the server 101 upon detecting one of the one or more transmitter 105 by the first user device 103, when the first device is at a proximity of the transmitter 105 and receiving the unique identity of the transmitter 105. Further, the program may include a programmed instruction for enabling, the second user to create and customize information via the second user device 104 based on the data of the first user. Further, the program may include a programmed instruction for uploading, the information with the server 101 which further broadcast the information to the first user device 103, wherein the first user device 103 is navigated to a geographical area of the second user device 104 upon receiving the information form the server 101.
BRIEF DESCRIPTION OF DRAWINGS

The detailed description is described with reference to the accompanying Figures. In the Figures, the left-most digit(s) of a reference number identifies the Figure in which the reference number first appears. The same numbers are used throughout the drawings to refer like features and components.

Figure 1 illustrates a network implementation 100 of a system 101 for broadcasting localized information, in accordance with an embodiment of a present subject matter.

Figure 2 illustrates a system 101 and its components, in accordance with an embodiment of a present subject matter.

Figure 3 illustrates a method 300 for broadcasting localized information, in accordance with the embodiment of the present subject matter.

DETAILED DESCRIPTION

Reference throughout the specification to “various embodiments,” “some embodiments,” “one embodiment,” or “an embodiment” means that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment. Thus, appearances of the phrases “in various embodiments,” “in some embodiments,” “in one embodiment,” or “in an embodiment” in places throughout the specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures or characteristics may be combined in any suitable manner in one or more embodiments.

Figure 1 illustrates a network implementation 100 of a system 101 for broadcasting localized information, in accordance with an embodiment of a present subject matter.

In an embodiment, the server 101 may be connected to a first user device 103 and a second user device 104 over a network 102. It may be understood that the server 101 may be accessed by multiple first users and multiple second users through one or more first user devices 103-1,103-2,103-3…103-n, and one or more second user devices 104-1,104-2,104-3…104-n respectively, collectively referred to as the first user device 103 and second user device 104 hereinafter, or applications residing on the first user device 103 and second user device 104.

In an embodiment, as illustrated in figure 1, the server 101 may accept information provided by multiple first users and multiple second users using the first user device 103 and second user device 104 respectively to register the respective first user and the second user with the server 101. The first user and the second user may be any person, machine, software, automated computer program, a robot or a combination thereof.

In an embodiment, though the present subject matter is explained considering that the system 101 is implemented as a server 101, it may be understood that the system 101 may also be implemented in a variety of the first user device 103 and the second user device 104, such as a but are not limited to, a portable computer, a personal digital assistant, a handheld device, a mobile, a laptop computer, a desktop computer, a notebook, a workstation, a mainframe computer, and the like.

In an embodiment, the network 102 may be a wireless network, a wired network or a combination thereof. The network 102 can be accessed by the first user device 103 and the second user device 104 using wired or wireless network connectivity means including updated communications technology.

Referring to figure 2, a system 101 and its components, in accordance with an embodiment of a present subject matter. The system 101 may comprise at least one first processor 201, at least one second processor 202, an input/output (I/O) interface 203, one or more transmitter 204, a first memory 205 and a second memory 206. In one embodiment, the at least one first processor 201 and the at least one second processor 202 are configured to fetch and execute computer-readable instructions stored in the first memory 205 and the second memory 206.

In one embodiment, the one or more transmitter 204 may be a wired or wireless transmitter 204. The one or more transmitter may also act as at least one of detector, a receiver, a sensor, etc. Further, the one or more transmitter 204 may be a bluetooth beacon, proximity sensor, etc.

In one embodiment, the I/O interface 203 may include a variety of software and hardware interfaces, for example, a web interface, a graphical user interface, and the like. The I/O interface 203 may allow the first user device 103 and the second user device 104 to interact with the server 101. Further, the I/O interface 203 may enable the first user device 103 and the second user device 104 to communicate with other computing devices. The I/O interface 203 can facilitate multiple communications within a wide variety of networks and protocol types, including wired networks, for example, LAN, cable, etc., and wireless networks, such as WLAN, cellular, or satellite. The I/O interface 203 may include one or more ports for connecting to another server.

In one embodiment, the I/O interface 203 is an interaction platform that facilitates interaction between the first user device 103, the second user device 104 and system 101. The I/O interface 203 may allow commands for a command line interface or a Graphical User interface (GUI) which may enable a user to create, modify and delete either of data, metadata, program, logic, algorithm, parameters associated with encryption method, encryption program and encryption language.

In one embodiment, the first memory 205 and the second memory 206 may include any computer-readable medium known in the art including, for example, volatile memory, such as static random access memory (SRAM) and dynamic random access memory (DRAM), and/or non-volatile memory, such as read only memory (ROM), erasable programmable ROM, flash memories, hard disks, optical disks, and memory cards. The first memory 205 and the second memory 206 may comprise modules 207 and data 213.

In one embodiment, the modules 207 may comprise routines, programs, objects, components, data structure, etc., which performs particular tasks, functions or implement abstract data types. The modules 207 may further comprise a detection module 208, a data receiving module 209, a data updating module 210, a data navigating module 211 and a data processing module 212. The data 213 may further comprise a centralised repository 214 and other data 215.

In one embodiment, the transmitter 105 may communicate with the first user device 103 via a Bluetooth or any other wireless communication protocol like WiFi or the like. The detection module 208 may detect one of the one or more transmitter 105 when the first user device 103 is at a proximity of the transmitter 105.

In one embodiment, each of the one or more transmitter 105 may have a unique identity and may be capable of independently transmitting signals within a communication range that covers a geographical area. The transmitter 105 may continuously transmit one or more registration data that may uniquely identify the transmitter 105. The one or more registration data may be associated to a geographical area of the second user, geospatial coordinates (latitudinal and longitudinal alignment) related to a geospatial area of the second user, physical address, items or products they are related with and other relevant data that can identify the second user of the transmitter 105.

In one embodiment, the data receiving module 209 of the first user device 103 may receive the unique identity of one of the one or more transmitter 105 detected. As soon as the transmitter 105 is detected and the unique identity is received, the data updating module 210 of the first user device 103 may update an identity of the first user device 103 with the server 101 in order to register its presence in the proximity of the transmitter 105.

In one embodiment, the data receiving module 209 of the second user device 104 may receive data of the first user from the server 101. The data received, may be corresponding to the identity of the first user device 103. The data of the first user may comprise a name of the first user, geographical area of the first user, interests or preferences of the first user, a products or services related to the first user, etc.

In one embodiment, the data processing module 212 of the second user device 104 may enable the second user to create and customize information via the second user device 104 based on the data of the first user. Further, the creation and customisation of the information may be based upon at least one of interests of the first user, presence of the number of first users in the proximity of the one or more transmitter 105, etc. The interests of the first user may be identified by analysing inputs provided by the first user, browsing history related to the first user, shopping history of the first user, etc. Further, the data of the first user related to the affiliations and interests may also be taken through third party social log-in. Further, the first user may be given a list of items to choose from to gauge their interests.

In one embodiment, the information may comprise at least one of an advertisement of products or services, description of the product or services, offers related to the products or services, general information for public awareness, public notices, public announcements, etc.

In one embodiment, the first user device 103 may mark the transmitter 105 in two modes: public or private. The server 101 may configure the transmitter 105, associated with first user device 103 to be used for public advertisement or information broadcasting or for private advertisement or information broadcasting. The first user device 103 may receive the information/advertisements from server 101 based on public or private configuration mode.

In one embodiment, in the public configuration mode, the advertisement or information from multiple second user devices 104 may be sent to the first user device 103 from the server 101 when the transmitter 105 is configured in public configuration mode.

In one embodiment, in the private configuration mode, the advertisement or information from only one second user device 104 may be sent to the first user device 103 from the server 101 when the transmitter 105 is configured in the private configuration mode.

In one embodiment, the multiple second user devices 104 may be able to create multiple advertisements/information on server 101.

In one embodiment, the first user device 103 may receive advertisements/information based on a server configuration algorithm.
The server configuration algorithm is a set of rules which may decide the best matching, relevant advertisement that may be sent to the first user device 103 as per the first user’s preferences.
The server configuration algorithm is a set of rules that may comprise but is not limited to mathematical functions for best selection among available choices of advertisements.
The server configuration algorithm is a set of rules that may comprise but is not limited to inter-relationships of multiple first users’ preferences.
The server configuration algorithm is a set of rules that may comprise but is not limited to inter-relationships of multiple first users’ preferences and first users’ location.

In one embodiment, the data updating module 210 of the second user device 104 may upload the created and customised information with the server 101. The server 101 may further broadcast the information to the first user device 103. The information may be broadcasted only to those first users who are interested in the information.

In one embodiment, the first user device 103 may also access or receive the localised information from the distant places i.e. if the first user device 103 in not present in the proximity of the geospatial area of the transmitter 105, then also the first user device 103 may receive the localised information generated by the second user device 104 by providing the necessary inputs.

In one embodiment, the data receiving module 209 of the first user device 103 may receive the information through the server 101.

In one embodiment, the data navigating module 211 of the first user device 103 may navigate the first user device 103 to the geographical area of the second user device 104.

In one embodiment, the first user device 103 may be provided with advertisements or information which may help them to navigate to the particular geographical area. The navigation may include the indoor as well as outdoor navigation using the transmitter's 105 signals installed in the geographical area.

In one embodiment, the second user may be at least one of a retailer, a service provider, a merchant, a business owner, an individual related to government offices or public offices, an individual person who is interested to share or broadcast his information, etc. Further, the location of the second user/second user device 104 may be small local shops, public offices, shopping mall, or the like.

In one embodiment, the system 101 may comprise a provision of proximity marketing. The first user device 103 may be presented with information or advertisement when in proximity or a breach of proximity takes place. Further, the first user device 103 may be able to view the information on a map or other relevant graphical user interface even after leaving the proximity of the transmitter 105.

In one embodiment, a real time data about the presence of potential first user devices 103 in the vicinity/proximity of the one or more transmitter 105 may be stored in the server to be presented at a later stage to the second user device 104. Further, a running data analysis may be performed to know the first users’s affiliations, buying habits, interests etc.

Referring to figure 3, a method 300 for broadcasting localized information, in accordance with the embodiment of the present subject matter. The first user and the second user may initiate the process/method 300 by clicking on an application icon using the input/output interface 203. The first user and the second user may register to the application stored on the computer-based platform which accepts and registers the first user information and the second user information.

At step 301, the detection module 208 may detect one of the one or more transmitter 105 when the first user device 103 is at a proximity of the transmitter 105.

At step 302, the data receiving module 209 of the first user device 103 may receive the unique identity of one of the one or more transmitter 105 detected.

At step 303, as soon as the transmitter 105 is detected and the unique identity is received, the data updating module 210 of the first user device 103 may update an identity of the first user device 103 with the server 101 in order to register its presence in the proximity of the transmitter 105.

At step 304, the data receiving module 209 of the second user device 104 may receive data of the first user from the server 101. The data received, may be corresponding to the identity of the first user device 103. The data of the first user may comprise a name of the first user, geographical area of the first user, interests or preferences of the first user, a products or services related to the first user, etc.

At step 305, the data processing module 212 of the second user device 104 may enable the second user to create and customize information via the second user device 104 based on the data of the first user. Further, the creation and customisation of the information may be based upon at least one of interests of the first user, presence of the number of first users in the proximity of the one or more transmitter 105, etc. The interests of the first user may be identified by analysing inputs provided by the first user, browsing history related to the first user, shopping history of the first user, etc.

At step 306, the data updating module 210 of the second user device 104 may upload the created and customised information with the server 101. The server 101 may further broadcast the information to the first user device 103. The information may be broadcasted only to those first users who are interested in the information.

At step 307, the data navigating module 211 of the first user device 103 may navigate the first user device 103 to the geographical area of the second user device 104.

Although implementations for a localized information broadcasting system and a method have been described in language specific to structural features and/or methods, it is to be understood that the appended claims are not necessarily limited to the specific features or methods described. Rather, the specific features and methods are disclosed as examples of implementations for a localized information broadcasting system and a method.

The embodiments, examples and alternatives of the preceding paragraphs or the description and drawings, including any of their various aspects or respective individual features, may be taken independently or in any combination. Features described in connection with one embodiment are applicable to all embodiments, unless such features are incompatible.

We Claim:
1. A localized information broadcasting system, the system comprising:

a server 101;
a first user device 103 associated with a first user;
a second user device 104 associated with a second user;
one or more transmitter 105 each having a unique identity and capable of independently transmitting signals;
a first processor 201; and
a first memory 205 coupled with the first processor 201, wherein the first processor 201 is capable of executing programmed instructions stored in the first memory 205 for:
detecting, one of the one or more transmitter 105 when the first user device is at a proximity of the transmitter 105;
receiving, the unique identity of the transmitter 105 detected;
updating, an identity of the first user device 103 with the server 101 based upon the reception of the unique identity of the transmitter 105;
receiving, information through the server 101 upon updating the identity of the first user device 103 with the server 101, wherein the information is created and customized by the second user via the second user device 104; and
navigating, the first user device 103 to a geographical area of the second user device 104.
2. A localized information broadcasting system, the system comprising:
a server 101;
a first user device 103 associated with a first user;
a second user device 104 associated with a second user;
one or more transmitter 105 each having a unique identity and capable of independently transmitting signals;
a second processor 202; and
a second memory 206 coupled with the second processor 202, wherein the second processor 202 is capable of executing programmed instructions stored in the second memory 206 for:
receiving, data of the first user from the server 101,
wherein the data received, is corresponding to the identity of the first user device 103; and
wherein the identity of the first user device 103 is updated with the server 101 upon detecting one of the one or more transmitter 105 by the first user device 103, when the first device is at a proximity of the transmitter 105 and receiving the unique identity of the transmitter 105;
enabling, the second user to create and customize information via the second user device 104 based on the data of the first user; and
uploading, the information with the server 101 which further broadcast the information to the first user device 103,
wherein the first user device 103 is navigated to a geographical area of the second user device 104 upon receiving the information form the server 101.
3. The system of claim 1, wherein the information comprises at least one of an advertisement of products or services, description of the product or services, offers related to the products or services, general information for public awareness, public notices, public announcements.
4. The system of claim 2, wherein the data of the first user comprises at least one of a name of the first user, geographical area of the first user, interests or preferences of the first user, a products or services related to the first user.
5. The system of claim 2, wherein the creation and customisation of the information is based upon at least one of interests of the first user, presence of the number of first users in the proximity of the one or more transmitter 105.
6. The system of claim 2, wherein the second user is at least one of a retailer, a service provider, a merchant, a business owner, an individual related to government offices or public offices, an individual person who is interested to share or broadcast his information.
7. The system of claim 2, wherein the second user register to the server 101 by providing a registration data which comprises at least one of type of product or service provided by the second user, geospatial coordinates (latitudinal and longitudinal alignment) related to a geospatial area of the second user, physical address.
8. A localized information broadcasting method, the method comprising:
detecting, via a first processor 201, one of the one or more transmitter 105 when a first user device 103 is at a proximity of the transmitter 105;
receiving, via the first processor 201, a unique identity of the transmitter 105 detected;
updating, via the first processor 201, an identity of a first user device 103 with a server 101 based upon the reception of the unique identity of the transmitter 105;
receiving, via a second processor 202, data of the first user from the server 101,
wherein the data received, is corresponding to the identity of the first user device 103;
enabling, via the second processor 202, the second user to create and customize information via the second user device 104 based on the data received;
uploading, via the second processor 202, the information with the server 101 which further broadcast the information to the first user device 103; and
navigating, via the first processor 201, the first user device 103 to a geographical area of the second user device 104.
9. A non-transitory computer readable medium storing program for broadcasting localised information, the program comprising programmed instructions for:
detecting, one of the one or more transmitter 105 when the first user device is at a proximity of the transmitter 105;
receiving, the unique identity of the transmitter 105 detected;
updating, an identity of the first user device 103 with the server 101 based upon the reception of the unique identity of the transmitter 105;
receiving, information through the server 101 upon updating the identity of the first user device 103 with the server 101, wherein the information is created and customized by the second user via the second user device 104; and
navigating, the first user device 103 to a geographical area of the second user device 104.
10. A non-transitory computer readable medium storing program for broadcasting localised information, the program comprising programmed instructions for:
receiving, data of the first user from the server 101,
wherein the data received, is corresponding to the identity of the first user device 103; and
wherein the identity of the first user device 103 is updated with the server 101 upon detecting one of the one or more transmitter 105 by the first user device 103, when the first device is at a proximity of the transmitter 105 and receiving the unique identity of the transmitter 105;
enabling, the second user to create and customize information via the second user device 104 based on the data of the first user; and
uploading, the information with the server 101 which further broadcast the information to the first user device 103,
wherein the first user device 103 is navigated to a geographical area of the second user device 104 upon receiving the information form the server 101.

Dated this 12th day of May, 2018