Claims:Claims
We Claim;
1. A mass media delivery system (100) enriching effectiveness of a mass media content
by providing an active actionable mass media content with a relevant additional
recommendation to the user; wherein the mass media delivery system (100) comprises:
a server (105) to store a memory (115), database (110) and one or more modules
(120), a processor (125), a communication network interface (130) and a handheld
device (135), the mass media delivery system (100) configured to:
intelligently detect, by an access control module (140), a mass media
related information associated with the user to provide the active actionable mass
media content;
extract, by an advertising module (145), an advertisement content and an
advertisement schedule of the mass media content associated with the user from
an advertisement controller;
analyze, by the advertising module (145), a mass media content interest
parameter including a user characteristic data, a user intent, a user behavioural
data and a user preference to provide the active actionable mass media content
to the user;
fetch, by an analytical engine (150), the active actionable mass media
content with the relevant additional information for the user; characterized in
that the analytical engine (150) matches the mass media content interest
parameters with a sponsored advertisement and/ or an offer from a media
advertiser and selects the sponsored advertisement and/ or the offer to be
embedded in a notification;
communicate, via the communication network interface (135), between
the media advertiser and the user to provide the active actionable mass media
content with the relevant additional information to the user; and a
communication being configured to be presented on the handheld device in a
manner personalized to the user;
dynamically recommend, by a recommendation engine (155), one or
more recommendations to be embedded as the relevant additional information
in the notification of the active actionable mass media content;
construct, by a notification engine (160), the notification with the active
actionable mass media content and the relevant additional information, notified
on a user device while the user is watching any mass media on the user device,
or when the user is located nearby to a relayed media content based on the
dynamically generated recommendations;
calculate, by a tracking module(165), effectiveness of the mass media
content embedded in the active actionable mass media content content in a
notification.
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2. The mass media delivery system (100) as claimed in claim 1, wherein the tracking
module (165) calculates effectiveness of the mass media by capturing a number of clicks
and a viewership of the mass media content using any of a face recognition, a gesture
recognition, a natural language detection, a voice recognition and alike measures.
3. The mass media delivery system (100), wherein the mass media delivery system (100)
is also configured to:
detect, by a location based preferential module (170), a static mass media to be
transformed into the active actionable mass media content;
digitalizing, by the media advertiser module (145), a physical mass media
campaign of a mass media advertiser to an active actionable mass media campaign;
retrieving, from the server (105), a mass media content of the mass media
campaign;
pushing, by the recommendation engine (155), the additional recommendations
of the active actionable mass media campaign to be embedded with the actionable mass
media content; and
notifying, by the notification engine (160), the user with the actionable mass
media content and the additional recommendations notified to the user on the user
device; and
monitoring and analyzing, by the advertising module (145), one or more mass
media campaign parameters for the active actionable mass media campaign.
4. The mass media delivery system (100) as claimed in claim 1, wherein the additional
information is a location sensitive guidance, an additional offer, a coupon, a reward.
5. The mass media delivery system (100) as claimed in claim 1, wherein the active relevant
actionable content may include an actionable link of a mass media content information,
a special media content information from a seller, a relay control information from a
broadcast operator, an advertisement, a product, a store location, a virtual reality
advertisement, an augmented reality advertisement, a game, a 3-D object, a 2-D object
and alike.
6. The mass media delivery system (100), wherein the mass media content may be an
advertisement media, a broadcast media, a digital media, a print media, an online media,
a streaming media, an outdoor media, an out of house (OOH) media, a billboard media,
an event organizing media, a virtual reality media, an augmented reality media and a
public speaking media and alike.
7. The mass media delivery system (100) as claimed in claim 1, wherein the advertising
module (145) comprises a media owner sub module (205), a seller sub module (210), a
media agency sub module (215) and a mass media sponsor sub module (220),
characterised in that:
creating one or more media content for an actionable mass media campaign
based on mass media campaign requirements;
selecting at least one mass media content from the one or more media content
for the active actionable mass media campaign,
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monitoring a mass media content information and the mass media campaign
analytics parameters for the active actionable mass media campaign;
wherein the media advertiser may be anyone of a mass media owner, a seller, a mass
media agency, a mass media sponsor, a mass media promoter or a creative agency.
8. The mass media delivery system (100) as claimed in claim 8, wherein the mass media
content information includes a summary of mass media content, a summary of mass
media venues, revenue, top mass media content, top mass media content, top mass
media agencies, present mass media trends, past mass media trends.
9. The mass media delivery system (100) as claimed in claim 8, wherein the mass media
campaign analytics parameters a number of likes, number of shares, number of reshares
on a plurality of social media platforms, number of user interactions, number of any
other mass media campaign interactions by the user, a summary of mass media
campaigns, investment on campaigns, ROI on campaign investments and alike
parameters.
, Description:Field of the Invention
[0001] Embodiments of the present invention pertain to the field of enriching effectiveness of
a mass media and more particularly, relates to a mass media delivery system for enriching
effectiveness of the mass media content in a personalized notification to a user.
BACKGROUND OF THE INVENTION
[0002] The mass media content such as advertisements that are today relayed on a mass media
like television sets, or displayed on OOH media such as billboards, newspapers, magazines are
meant to develop increased awareness amongst a broad variety of people. By making more
people aware, promoters intend to increase their market share catering to much wider segments
of users. But these mass media contents should do more than just spreading awareness to prove
the worth of investments made to sponsor and relay them.
[0003] Not only should such mass media content like advertisements generate more useful
leads to improving (in)-direct sales but also be made more actionable by preserving the user
characteristics such as intent and location. That is what this invention is targeting. The goal
would be to have more and more users find the mass media content like advertisements useful
and relevant from their interest perspective. Mass media content like advertisements should be
made user-friendly and easily actionable, in case the user chooses to interact, leading to the
purchase of the product. Additionally, the method used must provide accurate and real data on
the effectiveness of the advertisement for the publishers and promoters of the product.
[0004] Today, if the mass media content like advertisements that are shown on television sets
are extended with offers and other recommendations available from a preferred marketplace or
they are made easily accessible to the user in his current context, it would make the mass media
content more effective, thus increasing the chance of generating leads for the advertising
companies or mass media creating companies. Additionally, if all these happens in a userfriendly manner on a connected handheld device such as mobile phone, smartphones, digital
tablets etc. the pervasiveness of the mass media content like advertisement could increase more
than ever before. One value extension of this mass media delivery system is the ability.
[0005] United States Application number US20070234382A1 titled mass media delivery
system and method for inserting advertising content in broadcast programming discloses a mass
media delivery system for inserting viewer-specific advertising content. The viewer device
identifies viewer characteristics regarding the viewer. Upon receipt of advertising content, the
viewer device identifies advertisements matching the viewer characteristics. The viewer device
inserts the advertisements matching the viewer characteristics into broadcast content.
[0006] In the present day, the mass media contents like advertisements that are relayed on
media such as broadcast television or OOH advertisement boards are very generic, because they
are meant to attract a very wide range of audiences. However, none of the prior arts focuses on
providing an active relevant actionable content/ advertisement in a personalized notification to
a user on a user device while the user is watching the mass media content, or when the user is
located nearby to a relayed media content.
OBJECT OF THE DISCLOSURE
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[0007] One of the objectives of the present invention is to deliver a notification with an active
actionable mass media content with a relevant additional recommendation on the user device
about the mass media content like advertisement, while the user is watching them, or is located
nearby to the relayed content.
[0008] Another objective of the present invention is to measure the effectiveness of the mass
media content like advertisement, viewership of sponsored content etc. for an easy and prompt
action by connecting the mass media content like advertisement to the user through his mobile
device.
[0009] Yet another objective of the present invention is to transform the sources of static mass
media advertisements like OOH billboards to be actionable by including location based
preferential analytics.
SUMMARY OF THE INVENTION
[0010] Embodiments of the present disclosure relate to a mass media delivery system enriching
effectiveness of a mass media by recommending an active relevant actionable content/
advertisement in a personalized notification to a user on a user device while the user is watching
the mass media content, or when the user is located nearby to a relayed media content. The
mass media delivery system comprises: a server to store a memory, database and one or more
modules, a processor, a communication network interface and a handheld device. Particularly,
the mass media delivery system configured to intelligently detect, by an access control module
, a mass media related information associated with the user to provide the active actionable
mass media content, extract, by an advertising module, an advertisement content and an
advertisement schedule of the mass media content associated with the user from an
advertisement controller, analyze, by the advertising module, a mass media content interest
parameter including a user characteristic data, a user intent, a user behavioral data and a user
preference to provide the active actionable mass media content to the user, fetch, by an
analytical engine, the active actionable mass media content with the relevant additional
information for the user; characterized in that the analytical engine matches the mass media
content interest parameters with a sponsored advertisement and/ or an offer from a media
advertiser and selects the sponsored advertisement and/ or the offer to be embedded in a
notification, communicate, via the communication network interface, between the media
advertiser and the user to provide the active actionable mass media content with the relevant
additional information to the user; and a communication being configured to be presented on
the handheld device in a manner personalized to the user, dynamically recommend, by a
recommendation engine, one or more recommendations to be embedded as the relevant
additional information in the notification of the active actionable mass media content, construct,
by a notification engine, the notification with the active actionable mass media content and the
relevant additional information, notified on a user device while the user is watching any mass
media on the user device, or when the user is located nearby to a relayed media content based
on the dynamically generated recommendations, calculate, by a tracking module, effectiveness
of the mass media content embedded in the active actionable mass media content in a
notification.
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[0011] In accordance with an embodiment of the present invention, the tracking module
calculates effectiveness of the mass media by capturing a number of clicks or viewership of the
mass media content advertisement, or the viewership of the sponsored content of the active
actionable content.
[0012] In accordance with an embodiment of the present invention, the mass media delivery
system is also configured to transform, by a location based preferential module, a static mass
media to the active actionable mass media content; digitalizing, by the media advertiser module,
a physical mass media campaign of a mass media advertiser to an active actionable mass media
campaign; retrieving, from the server, a mass media content of the mass media campaign;
pushing, by the recommendation engine, the additional recommendations of the active
actionable mass media campaign to be embedded with the actionable mass media content; and
notifying, by the notification engine, the user with the actionable mass media content and the
additional recommendations notified to the user on the user device; and monitoring and
analyzing, by the advertising module, one or more mass media campaign parameters for the
active actionable mass media campaign.
[0013] The present invention generally relates to systems and methods and more particularly
to Software Defined Marketing™ application facilitating a mass media campaign interaction
for providing personalized mass media content via a blockchain network. The foregoing
objectives of the present invention are attained by employing and incorporating a method for
facilitating a two-way mass media campaign interaction between the mass media owner, mass
media advertiser for providing the personalized mass media content to the users on one or more
user devices.
BRIEF DESCRIPTION OF THE DRAWINGS
[0014] So that the manner in which the above recited features of the present invention is to be
understood in detail, a more particular description of the invention, briefly summarized above,
may be had by reference to embodiments, some of which are illustrated in the appended
drawings.
[0015] Fig 1 is a block diagram illustrating an exemplary mass media delivery system within
which various aspects of the present disclosure can be implemented, in accordance with one or
more embodiments of the present invention;
[0016] Fig. 2 is a block diagram 200 illustrating the schematic configuration of the modules in
accordance with an embodiment of the present invention;
[0017] Fig. 3 is a flow chart illustrating a method for enriching effectiveness of a mass media
content by providing an active actionable mass media content in accordance with an
embodiment of the present invention;
[0018] Fig. 4 is a flow chart illustrating a method for measuring the effectiveness of the mass
media content in accordance with an embodiment of the present invention;
[0019] Fig. 5 is a flowchart illustrating a method to transform a static mass media to the active
actionable mass media content in accordance with an embodiment of the present invention;
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[0020] Fig. 6 is a flow diagram illustrating a method for facilitating a mass media campaign
interaction between the media advertisers and the mass media owner to create mass media
content in accordance with an embodiment of the present invention;
[0021] Fig. 7 is a flow diagram illustrating a method for receiving a leasing request for leasing
the mass media content in accordance with one or more embodiments of the present invention;
and
[0022] Fig. 8 is a flow diagram illustrating a method for receiving a bidding request for the
mass media asset in accordance with one or more embodiments of the present invention.
ELEMENT LIST
Server 105
Database 110
Memory 115
One Or More Modules 120
Processor 125
Communication Network Interface 130
Handheld Device 135
Access Control Module 140
Advertising Module 145
Tracking Module 165
Location Based Preferential Module 170
Payment Module 175
Media Owner Sub Module 205
Seller Sub Module 210
Media Agency Sub Module 215
Mass Media Sponsor Sub Module 220
DETAILED DESCRIPTION
[0023] The principles of the present invention and their advantages are best understood by
referring to FIGS.1 to FIGS. 8. In the following detailed description of illustrative or exemplary
embodiments of the disclosure, specific embodiments in which the disclosure may be practiced
are described in sufficient detail to enable those skilled in the art to practice the disclosed
embodiments.
[0024] The following detailed description is, therefore, not to be taken in a limiting sense, and
the scope of the present disclosure is defined by the appended claims and equivalents thereof.
References within the specification to “one embodiment,” “an embodiment,” “embodiments,”
or “one or more embodiments” are intended to indicate that a particular feature, structure, or
characteristic described in connection with the embodiment is included in one or more
embodiment of the present disclosure.
[0025] In the present description, mass media, mass media assets or mass media content are
used interchangeably for convenience.
[0026] Fig 1 is a block diagram illustration of an exemplary mass media delivery system 100
within which various aspects of the present disclosure can be implemented, in accordance with
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one or more embodiments of the present invention. The mass media delivery system 100 is
configured for enriching effectiveness of a mass media content by providing an active
actionable mass media content with a relevant additional recommendation to the user.
[0027] The mass media delivery system 100 includes a server 105 with a memory 115, database
110 and one or more modules 120, a processor 125, a communication network 130, a handheld
device 135, an analytical engine 150, a recommendation engine 155 and a notification engine
160.
[0028] In accordance with an embodiment of the present invention, the server 105 is configured
to interact with media advertisers to retrieve the advertisement catalogue with provider
information and channel information. In particular, server 105 facilitates the mass media
campaign by communicating with the handheld device 135 and the mass media delivery system
100 via the communication network 130. The server 105 may be, but not limited to a cloud
server, a web server, an application server, a proxy server, a network server, communication
network server, or a server farm, and so forth. Embodiments of the present invention are
intended to include or otherwise cover any type of the cloud server, including known, related
art, and/or later developed technologies. In some implementations, the server 105 can
communicate with the handheld device 135 via a virtual private network (VPN), Secure Shell
(SSH) tunnel, or other secure network connection.
[0029] In accordance with an embodiment of the present invention, the database 110 is
configured to store data including a user data, a media owner data, a media agency data, a seller
data, a mass media advertisement data, a vendor data, a media related information, advertiser
information, mass media campaign, mass media content, advertisement data and the like. The
database 110 may include but is not limited to a user database, a mass media owner database, a
seller database, a mass media advertiser, a mass media creator database, mass media artist
database, mass media content database, mass media assets database, authentication database, a
mass media sponsor database, a mass media promoter database, a mass media agency database,
a creative agency database and alike databases.
[0030] In accordance with an embodiment of the present invention, the communication network
130 is configured for communicating between the media advertiser, user to provide active
actionable mass media content with a relevant additional recommendation to the user.
Particularly, the communication being configured to be presented on the handheld device 135
in a manner personalized to the user.
[0031] The communication network 130 may provide a communication interface for providing
information such as, but not limited to mass media content, advertisement information,
personalized mass media content, seller product information and the like based on a user
location of under various modes or protocols, such as, but not limited to, a large computer
communication network, Internet, wireless networks, local area communication network
(LAN), wide area communication network (WAN), private networks, a cellular communication
network, corporate network having one or more wireless access points or a combination thereof
connecting any number of mobile clients, fixed clients, and servers and so forth. Examples of
communication network 120 may include the Internet, a WIFI connection, a Bluetooth
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connection, a Zigbee connection, a communication network, a wireless communication
network, a 3G communication network, a 4G communication network , a 5G communication
network, a USB connection, or any combination thereof any transceiver, or any combination
thereof by triangulation, by a local positioning (LPS) device, by a global positioning mass media
delivery system (GPS), or by any combination thereof.
[0032] In accordance with another embodiment, the communication may be based through
sound-based communication such as but not limited to tonetag. Embodiments of the present
invention are intended to include or otherwise cover any type of communication, including
known, related art, and/or later developed technologies. Alternatively, the communication
network 130 may be a decentralized network/ centralized network. In particular, the
decentralized network may be a decentralized blockchain network/ centralized blockchain
network.
[0033] In accordance with an embodiment of the present invention, the analytical engine 150
is configured to fetch the active actionable mass media content with the relevant additional
information for the user by matching the mass media content interest parameters with a
sponsored advertisement and/ or an offer from a media advertiser and selects the sponsored
advertisement and/ or the offer to be embedded in a notification. Particularly, the analytical
engine 150 extracts vendor, seller and media content related information and transforms them
to log it into the database 110 for analysis on mass media contents (like advertisement) or on
content effectiveness. Moreover, the analytical engine 150 makes the mass media content like
advertisement more meaningful from a user perspective by analyzing the advertisement
schedule, content, promoter information, user characteristic data and the data available from the
registered sellers.
[0034] In accordance with an embodiment of the present invention, the recommendation engine
155 is configured to dynamically recommend one or more recommendations to be embedded
as the relevant additional information in the notification of the active actionable mass media
content. The additional information may be but not limited to a location sensitive guidance, an
additional offer, a coupon, a reward and the like.
[0035] In accordance with an embodiment of the present invention, the notification engine 160
is configured to construct the notification with the active actionable mass media content and the
relevant additional information to be notified to the user on a user device. In particular, the
notification is notified while the user is watching any mass media on the user device, or when
the user is located nearby to a relayed media content. Moreover, the notifications are based on
the dynamically generated recommendations. Further, the notification may be but not limited
to, a push notification, an email notification, mobile notifications, manual notifications, video
notifications and the like notifications generated by any such system which are capable of
generating notifications.
[0036] In accordance with one embodiment of the present invention, the user may be notified
with personalized mass media content while the user is viewing a mass media broadcast content
like POTV (plain old television) or on a mass media content streaming channel such as
YouTube.
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[0037] In accordance with yet another embodiment of the present invention, the user may be
notified with personalized mass media content while watching the mass media content on the
Television, the connected media device such as Digital Set Top Box (DTH case) has the
information on the mass media content being watched by the user.
[0038] In accordance with yet another embodiment of the present invention, the user may be
notified with personalized mass media content while watching the mass media content on an IP
TV (IP Television).
[0039] In accordance with yet another embodiment of the present invention, the user may be
notified with personalized mass media content while passing by an advertisement on the smart
billboard, the user device connects to a server 105 to extract the advertisement related
information and receive the notifications on the user device.
[0040] In accordance with an embodiment of the present invention, the memory 115 , for
example, a random access memory (RAM) or another type of dynamic storage device that stores
information and instructions for execution by the processor 125. The memory 115 also stores
temporary variables and other intermediate information used during execution of the
instructions by the processor 125. The mass media delivery system 100 further comprises a read
only memory (ROM) or another type of static storage device that stores static information and
instructions for the processor 125. Subsequently, the memory 115 is any type capable of storing
information accessible by the processor 125, such as a hard-drive, memory card, ROM, RAM,
DVD, CD-ROM, USB Flash drive, write-capable, and read-only memories.
[0041] In accordance with an embodiment of the present invention, the processor 125 and one
or more computer-readable media (not shown) having stored thereon instructions that are
executable by one or more processors 125 to configure the mass media delivery system 100 to
provide the personalized mass media content to the users 125 on the computing devices 135. In
particular, the processor 125 controls and coordinates the functions of the various components
of FIG. 1. The processor 125 is any well-known processor, such as processors from Intel
Corporation. Alternatively in another embodiment, the processor 125 is a dedicated controller
such as an ASIC. Similarly, in yet another embodiment, the processing unit (120) comprises a
collection of processor 125 which may or may not operate in parallel.
[0042] In accordance with an embodiment of the present invention, the instructions may be any
set of instructions to be executed directly (such as machine code) or indirectly (such as scripts)
by the processor. In that regard, the terms “instructions,” and “steps” may be used
interchangeably herein.
[0043] In accordance with an embodiment of the present invention, the instructions executable
by the processor to configure the system for enriching effectiveness of a mass media content by
providing an active actionable mass media content with a relevant additional recommendation
to the user includes a steps of analysing one or more user data including the user intent, user
behavioural attributes, user characteristics, user activity log, user search query logs, fetching
one or more mass media content information selected from mass media owner information,
mass media agency information, promoter information, advertizer information, seller
information, mass media content information, mass media content schedules, advertisement
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description information, advertisement schedule, offers information, recommendations
information, content provider, promoter information, broadcast scheme and the like, matching
one or more user data with one or more mass media content information for providing the
personalized mass media content to the user, scheduling the personalized mass media content
to be notified to one or more the users on one or more user devices and notifying one or more
actionable link of the personalized mass media content to the users on the user devices in a realtime.
[0044] Particularly, the user may register a request by a user device to receive active actionable
mass media content with a relevant additional recommendation on one or more user devices,
initiating a desired action after getting interested in the personalized mass media content,
searching more mass media content from one or more mass media campaigns based on one or
more search parameters, redeeming additional recommendation such as additional offers,
coupons, rewards, offers, coupons, rewards associated with the mass media content. In
particular, one or more search parameters include but are not limited to mass media location,
mass media name, type of mass media content and similar parameters.
[0045] In accordance with an embodiment of the present invention, the handheld device 135 is
anyone but not limited to a user device, a seller device, a mass media advertiser device, mass
media agent device, a mass media creator device, a mass media artist device, a mass media
sponsor device, a mass media promoter device, and the like. Example handheld device 135 may
include but not limited to a desktop computer, a laptop computer, a user computer, a tablet
computer, a personal digital assistant (PDA), a cellular telephone, a communication network
appliance, a camera, a smartphone, an enhanced general packet radio service (EGPRS) mobile
phone, a media player, a navigation device, an email device, a game console, or a combination
of any these data processing devices or any other data processing devices. In particular, the
handheld device 135 can be provided access to and/or receive instructions executed and/or
stored on any of the server 105.
[0046] In accordance with an embodiment of the present invention, the mass media content
may be an advertisement media, a broadcast media, a digital media, a print media, an online
media, a streaming media, an outdoor media, an out of house (OOH) media, a billboard media,
an event organizing media, a virtual reality media, an augmented reality media and a public
speaking media and alike telecasted by a local broadcaster or displayed on an OOH (out of
house). In particular, the mass media contents may be any one of a sponsored mass media
content and non-sponsored mass media content from any media such as mass media broadcast
systems like television, radio etc., OOH advertising media like billboard, internet technologies
like IPTV, VoD – Video on Demand etc.
[0047] In accordance with an embodiment of the present invention, the active relevant
actionable content may include an actionable link of the mass media content, a special media
content information from a seller, a relay control information from a broadcast operator, an
advertisement, a product, a store location, a virtual reality advertisement, an augmented reality
advertisement, a game, a 3-D object, a 2-D object, 360 Degree Video, and alike.
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[0048] In accordance with an embodiment of the present invention, the mass media content like
advertisement displayed during a video on demand streaming through the internet may be
downloaded to the user device for offline viewing.
[0049] In accordance with an embodiment of the present invention, a Beacon may publish the
Ad content related information on a channel. The User may subscribe to the channel from his
handheld device while in the communication range of the transmitting Beacon.
[0050] In accordance with an embodiment of the present invention, the mass media content
delivery may be done from one user handheld device to another device within the range of a
communication protocol such as WiFi.
[0051] In accordance with an embodiment of the present invention, the delivering contents like,
service catalogue, menu items etc. can be directly done to the user hand held device
automatically by detecting user proximity to the nears-by billing terminal or the service delivery
kiosk.
[0052] In accordance with an embodiment of the present invention, offers and notifications and
other promotional information may be delivered to the user hand held device on a moving bus
or any moving vehicle within the range of the information source.
[0053] In accordance with an embodiment of the present invention, the user may subscribe to
an area of interest by their preference and current need which would be translated into a set of
promotional channels guided by the user’s input or preference. These channels may deliver
promotions, offers and other services to the User's hand-held mobile device.
[0054] In accordance with an embodiment of the present invention, the DTH providers may
share the viewer’s preferences and viewing patterns.
[0055] In accordance with an embodiment of the present invention, any additional Metadata
may be included along with the existing channel information such as advertisement contextual
data like vendor phone, terms and conditions etc. can be notified along with the advertisement.
[0056] In accordance with an embodiment of the present invention, the mass media contents
like advertisements are notified to users on the user device and may be shared to another user
and/or to a group of users or via social media.
[0057] In accordance with an embodiment of the present invention, the mass media content like
advertisements displayed during a video on demand streaming through the internet can be
downloaded to the user’s handheld device for offline viewing.
[0058] In accordance with an embodiment of the present invention, the mass media content like
advertisement content displayed on billboards or streamed through television sets, can be
enhanced to include promotional coupons to make it more interesting for the user, so that the
probability of the user following the actionable content is increased.
[0059] In accordance with an embodiment of the present invention, the OOH media sources
may transmit monitoring, informational, and compliance related content to the server 105 for
viewing and analytical purposes. Thus, when the user approaches a monitored OOH media
source, the content playing on the media source is enriched and relayed to the user device.
[0060] In accordance with one embodiment of the present invention, the mass media delivery
system 100 may be configured for facilitating drone-based mass media campaigns.
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Alternatively, the mass media delivery system 100 may be configured for onboarding virtual
billboards and ad space from Games, and virtual reality space for location-based content.
[0061] In accordance with one embodiment of the present invention, the mass media delivery
system 100 may also facilitate virtual reality object detection target groups and users and deliver
impressions, coupons, content etc. Alternatively, the mass media delivery system 100 may also
facilitate mass media asset tracking capability on a moving bus, taxi, metro train and the like
moving vehicles. Alternatively, the mass media delivery system 100 inserts any mass media
content to Movie and live-stream content using location based analytics and artificial
intelligence.
[0062] In accordance with an embodiment of the present invention, the mass media delivery
system 100 also converts the content relayed on mass media devices such as television, OOH
boards etc. into actionable notifications so that users may take applicable actions.
[0063] In accordance with an embodiment of the present invention, the mass media delivery
system 100 is configured to plug-in various third party content analytics measures to measure
the effectiveness of any mass media content such as advertisement relayed on the mass media
source like television.
Examples:
[0064] The mass media delivery system 100 relays control information from the broadcast
operators to the subscribers/users on user devices with actionable links of the active actionable
content for user actions. For example, an expiring DTH account user gets a recharge notification
on the mobile device with appropriate links to help the user recharge the account while he is
watching the DTH subscribed media.
[0065] The user/ subscribers may subscribe to relay channels for a particular region for example
stadiums, playgrounds, events, retail shops to receive mass media content updates. If the user
subscribes to the stadium channel in Koramangala, of Bangalore City, the mass media delivery
system 100 delivers all the promotion offers, other services relevant and currently offered
services in the Koramangala region of Bangalore City.
[0066] In an example, an advertisement related to a motor vehicle on a television media would
trigger a notification by the mass media delivery system 100 on the user device with enriched
content containing brand history, manufacturer details, the shops and reseller information
nearby to the user’s current location, additional offers and recommendations applicable etc.
[0067] In another example, mass media delivery system 100 extends the meta information
associated with a channel such as program summary, casting etc to include additional custom
actionable information such as voting in a reality show, reservation link of a club resort in a
travel show etc. to the user on user device.
[0068] Fig. 2 is a block diagram 200 illustrating the schematic configuration of the one or more
modules in accordance with an embodiment of the present invention. The one or more modules
includes an access control module 140, an advertising module 145, a tracking module 165, a
location based preferential module 170, a payment module 175 and a mass media module 180.
In particular, the one or more modules 120 are operably configured with each other.
12
[0069] In accordance with an embodiment of the present invention, the access control module
140 is configured to intelligently detect mass media related information associated with the
user. In particular, the mass media related information may be channel being watched by the
user, provider information, user geolocation, user channel information, user broadcast scheme,
user broadcast media provider, user preference of mass media content, user preference
advertisements, and alike to provide the active actionable mass media content. Moreover, the
access control module140 detects the media being watched by the user and registers for
notification passing user preference such as location and other user’s characteristic data with
the request.
[0070] In accordance with an embodiment of the present invention, the advertising module 145
is configured to extract an advertisement content and an advertisement schedule of the mass
media content associated with the user from an advertisement controller. In particular, the
advertising module 145 analyzes a mass media content interest parameter including a user
characteristic data, a user intent, a user behavioral data and a user preference to provide the
active actionable mass media content to the user. The user characteristic data such as age,
gender, marital status, geographic location, recent activity on internet, product interests etc. In
addition to this, analyzing user’s activity on the internet such as search query logs, can be used
to learn the recent intent of the user such as, for example purchase of a car. All of these facts
can be used to personalize the content of the mass media content like advertisements by user
preference.
[0071] Moreover, the advertising module 145 monitors and analyzes one or more mass media
campaign parameters for the active actionable mass media campaign. The mass media
campaign parameters may include number of likes, number of shares, number of reshares on a
plurality of social media platforms, number of user interactions, number of any other mass
media campaign interactions by the user, a summary of mass media campaigns, investment on
campaigns, ROI on campaign investments and alike parameters. Further, the media advertising
module 145 is also configured to request any of the media artists, media creator to create the
mass media campaign, communicate the mass media campaign requirements by the mass media
advertiser to the media artists, media creator, select one or more mass media campaigns from
the created mass media campaigns and rate the mass media content and the mass media artists
and the mass media creator.
[0072] In accordance with an embodiment of the present invention, the mass media advertiser
is anyone of a mass media owner, mass media sponsor, a mass media promoter, a mass media
agency, a creative agency and alike media advertiser.
[0073] The advertising module 145 further includes a media owner sub module 205, a seller
sub module 210, a media agency sub module 215 and a mass media sponsor sub module 220.
[0074] In accordance with an embodiment of the present invention, the mass media owner sub
module 205 is configured to provide the mass media owner a dashboard with one or more
dashboard items to receive mass media asset creation request for one or more mass media
campaign from one or more mass media advertisers, create one or more mass media content for
one or more mass media campaigns based on mass media campaign requirements, monitor the
13
mass media content information of the mass media content and display the mass media content
information of the mass media content. In particular, the mass media content information
includes but is not limited to a summary of mass media content, a summary of mass media
venues, revenue, top mass media content, top mass media content, top mass media agencies,
present mass media trends, past mass media trends. Moreover, the mass media owner may
access the historical data of the mass media content, mass media revenue and the like in any
graphical form. Further, the mass media content information may be displayed in any textual
form, a graphical form and/or a chart form.
[0075] The mass media owner sub module 205 is accessible by anyone the mass media owner
such as but not limited to mass media creator, mass media artist, broadcast media owner, a print
media owner, online media owner, digital media owner, out of house (OOH) media owner,
virtual reality media owner, augmented reality media owner and the like media owners.
[0076] In accordance with an embodiment of the present invention, the seller sub module 210
is configured to display the plurality products for the users. The seller module 210 is configured
to perform steps of providing a seller dashboard with one or more dashboard items, registering
the seller on the system along with the mass media content, listing the plurality products with
additional offers, coupons, rewards. In particular, the seller is anyone but not limited to, an
online seller, a brick store seller, mortar store seller, any seller offering products and services.
[0077] In accordance with an embodiment of the present invention, the tracking module 165 is
configured to calculate effectiveness of the mass media content embedded in the active
actionable mass media content content in a notification. In particular, the tracking module 165
calculates effectiveness of the mass media by capturing a number of clicks and a viewership of
the mass media content. Moreover, the tracking module 165 uses face recognition, a gesture
recognition, natural language detection, voice recognition and similar measures.
[0078] In accordance with an embodiment of the present invention, the location based
preferential module 170 is configured to transform a static mass media to the active actionable
mass media content.
[0079] In accordance with an embodiment, the tracking module may be configured with a
predictive data analyser for analyzing the effectiveness of mass media content.
[0080] In accordance with an embodiment of the present invention, the payment module 175 is
configured to display a plurality of payment methods for the mass media advertiser and/or user
to make payment for the mass media content. The payment may be done through any payment
methods selected from internet banking, a debit card payment, a credit card payment, a digital
wallet or a unified payment interface (UPI) and similar payment methods. In particular, the
mass media advertiser and/or user may save one or more bank accounts including Name of the
Account Holder, Bank Name, Sort Code, IFSC Code, Bank address, CIF number, a five-digit
branch code, country code, registered mobile number and similar details. Alternatively, the
mass media advertiser and/or user may save one or more card details including Card Name,
Card Number, Expiry Date and CVV and alike details for fast payment. Moreover, the user
selects any one of the debit cards and credit cards as a primary card for payments. Subsequently,
the user deletes bank details or card details of any one of the saved bank accounts, or saved
14
debit cards or saved credit cards at any time. Alternatively, the payment transaction may be
facilitated by scanning the QR code.
[0081] In accordance with an embodiment of the present invention, the mass media module 180
is operably configured to facilitate a mass media campaign interaction between the user and the
mass media advertiser to provide an active actionable mass media content with a relevant
additional recommendation to the user. Moreover, the mass media module 180 manages mass
media content/assets and mass media campaigns from the server 105 using any present and
future technology such as blockchain technology.
[0082] Fig. 3 is a flow chart illustrating a method for enriching effectiveness of a mass media
content by providing an active actionable mass media content with a relevant additional
recommendation to the user in accordance with an embodiment of the present invention. The
method 300 starts at step 305 and proceeds to step 310.
[0083] At step 305, the access control module (140) intelligently detects mass media related
information associated with the user to provide the active actionable mass media content. In
particular, the mass media related information may be channel being watched by the user,
provider information, user geolocation, user channel information, user broadcast scheme, user
broadcast media provider, user preference of mass media content, user preference
advertisements, and alike to provide the active actionable mass media content.
[0084] At step 310, the advertising module 145 extracts an advertisement content and an
advertisement schedule of the mass media content associated with the user from an
advertisement controller.
[0085] Step 310 proceeds to step 315. At step 315, the advertising module 145 analyzes a mass
media content interest parameter including a user characteristic data, a user intent, a user
behavioural data and a user preference to provide the active actionable mass media content to
the user.
[0086] Step 315 proceeds to step 320. At step 320, the analytical engine 150 fetches the active
actionable mass media content with the relevant additional information for the user and matches
the mass media content interest parameters with a sponsored advertisement and/ or an offer
from a media advertiser and selects the sponsored advertisement and/ or the offer to be
embedded in a notification.
[0087] Step 320 proceeds to step 325. At step 325 the media advertiser and the user
communicates via the communication network 130 to provide the active actionable mass media
content with the relevant additional information to the user.
[0088] Step 325 proceeds to step 330. At step 330, the recommendation engine 155 dynamically
recommends one or more recommendations to be embedded as the relevant additional
information in the notification of the active actionable mass media content.
[0089] Step 330 proceeds to step 335. At step 335, the notification engine 160 constructs the
notification with the active actionable mass media content and the relevant additional
information to be notified on a user device while the user is watching any mass media on the
user device, or when the user is located nearby to a relayed media content based on the
dynamically generated recommendations.
15
[0090] Step 335 proceeds to step 340. At step 340, the tracking module 165 calculates the
effectiveness of the mass media content embedded in the active actionable mass media content
in a notification.
[0091] Fig. 4 is a flow chart illustrating a method for measuring the effectiveness of the mass
media content in accordance with an embodiment of the present invention. In particular, the
tracking module 165 is configured to measure the effectiveness of the mass media content.
[0092] The method starts at step 405 and proceeds to step 410. At step 405, the mass media
content of the active actionable mass media campaign or an active actionable mass media
content with a relevant additional recommendation is notified to users through the handheld
devices 135 with which the user interacts with mass media content.
[0093] In accordance with an embodiment of the present invention, the method is further
configured to connect physical mass media advertisements or physical mass media campaigns
in mass media like newspapers, OOH, television etc. to digital mass media advertisements or
active actionable mass media campaigns by using any present or future technologies such as
QR code.
[0094] At step 410, the interaction of the users with mass media content embedded in the active
actionable mass media campaign or an active actionable mass media content with a relevant
additional recommendation is tracked.
[0095] Step 410 proceeds to step 415. At step 415, viewership of the mass media content
embedded in the active actionable mass media campaign or an active actionable mass media
content with a relevant additional recommendation is analyzed.
[0096] Step 415 proceeds to step 420. At step 420, a number of clicks by the users on actionable
links of the mass media content embedded in the active actionable mass media campaign or an
active actionable mass media content with a relevant additional recommendation is captured.
[0097] Step 420 proceeds to step 425. At step 425, the mass media response of the mass media
campaign is measured using measures selected from but is not limited to, face recognition,
gesture recognition, natural language detection, voice recognition and the like.
[0098] Fig. 5 is a flowchart illustrating a method to transform a static mass media to the active
actionable mass media content in accordance with an embodiment of the present invention. The
method 500 starts at step 505 and proceeds to step 510, 515, 520 and 525. At step 505, a physical
mass media campaign of a mass media advertiser is digitalized by the media advertiser module
145 to an active actionable mass media campaign.
[0099] At step 510, a mass media content of the mass media campaign is retrieved from the
server 105.
[00100] At step 515, the recommendation engine 155 pushes the additional recommendations of
the active actionable mass media campaign to be embedded with the actionable mass media
content.
[00101] At step 520, the notification engine 160 notifies the user with the actionable mass media
content and the additional recommendations notified to the user on the user device.
[00102] At step 525, the advertising module 145 monitors and analyzes one or more mass media
campaign parameters for the active actionable mass media campaign.
16
[00103] Fig. 6 is a flow diagram illustrating a method for facilitating a mass media campaign
interaction between the media advertisers and the mass media owner to create mass media
content in accordance with an embodiment of the present invention. Method 600 starts at step
605, 610, 615, 620 and 625. At step 605, the mass media advertiser requests mass media owners
to create and develop mass media content for the mass media campaign. The mass media owner
may be mass media creator, mass media artist, broadcast media owner, a print media owner,
online media owner, digital media owner, out of house (OOH) media owner, virtual.
[00104] At step 610, the mass media campaign requirements are communicated by mass media
advertisers to the media artists, media owners, media creators for creating and developing the
mass media content.
[00105] At step 615, the mass media content best suited for their mass media campaign is
selected from multiple mass media content created by multiple media artists, media owners,
media creators.
[00106] At step 620, the plurality of mass media content and the mass media owner are rated by
the mass media advertiser.
[00107] At step 625, the media owner is paid through any of the plurality of payment methods
as defined in the payment module 175 by the mass media advertiser.
[00108] In accordance with an embodiment of the present invention, the mass media owner may
access a summary of leased venues, revenue of mass media assets, top revenue generating media
assets, mass media venues, and top media agencies.
[00109] Fig. 7 is a flow diagram illustrating a method for receiving a leasing request for leasing
the mass media content in accordance with one or more embodiments of the present invention.
Method 700 starts at step 705. At step 705, a leasing request for the mass media is received by
the server 105 through the communication network 130 for selecting one or more mass media
content for running the mass media campaign.
[00110] Step 705 proceeds to step 710. At step 710, the destination geographical location of the
leasing request for the selected mass media content is retrieved on a lessor device by the server
105 through the communication network 130.
[00111] Step 710 proceeds to step 715. At step 715, the leasing request for the selected mass
media asset is transmitted by the server 105 to the users through the communication network
130. Once the leasing request for the selected mass media asset is viewed by the lessee, in turn
provides a bid to the lessor (person responsible for selecting the party to whom the lease is
finalized for the selected mass media).
[00112] Step 715 proceeds to step 720. At step 720, multiple bids are received by the lessor or
owner or the person responsible for leasing the selected mass media.
[00113] Step 720 proceeds to step 725. At step 725, the bids are transmitted to the lessor or
owner or the person responsible for leasing the selected mass media of the selected mass media
on a lessor device based on the response of the request.
[00114] Step 725 proceeds to step 730. At step 730, the selected mass media is leased to the
highest bidder for a specified duration after consensus with the mass media owner and mass
media advertiser. In particular, the mass media asset is leased to the user only after the user
17
pays the lease amount through any of the payment methods as defined in the payment module
175.
[00115] Fig. 8 is a flow diagram illustrating a method for receiving a bidding request for the
mass media asset in accordance with one or more embodiments of the present invention.
Method 800 starts at step 805.
[00116] At step 805, the bidding request for the selected mass media from the multiple mass
media for running is received. In particular, the mass media content is selected from the multiple
mass media contents for running the mass media campaign.
[00117] Step 805 proceeds to step 810. At step 810, the geographical location information of the
bidding request for bidding of the selected mass media content is received by the server 105
through the communication network 130.
[00118] Step 810 proceeds to step 815. At step 815, multiple bids for the mass media content
placed by media agencies are computed.
[00119] Step 815 proceeds to step 820. At step 820, at least one bid is provided by multiple
media advertisers or media owners and the progress bar is updated in real time to the media
owner.
[00120] Step 820 proceeds to step 825. At step 825, a valid higher bid is executed for the selected
mass media. The selected mass content is issued to the user after the user wins the online
bidding.
[00121] In an embodiment of the present invention, at least one bid includes computing and
executing a valid higher bid for the auction. A set of instructions are executed for providing at
least one bid by the mass media owner or lessor and progress bar to be updated as time
progresses in real time. Also, the mass media owner or lessor is able to view a current max bid,
a highest bid by each lessor, and previous bidding status.
[00122] In one embodiment, particularly in instant bid the two participants namely mass media
advertiser/mass media owner or lessee/lessor can meet each other via the computing device 135
where they can decide the pricing to come to a conclusion. Particularly, the price may go up or
down depending on the scenario, and virtually it can be presumed that the present scenario is
like a one to one meeting for user clients.
[00123] In one embodiment of the present invention, the mass media owner may reject any bid
with reason. Alternatively, the mass media owner may make the asset bookings available within
a radius from the mass media agency or the mass advertiser.
[00124] In an embodiment of the present invention, the mass media owner may make the mass
media asset a public mass media asset or a private mass media asset. Alternatively, the mass
media owner may make the asset tagged by campaign types and reject campaigns.
[00125] In accordance with an embodiment of the present invention the method for providing an
active actionable mass media content with a relevant additional recommendation by a seller
using the seller sub module 210, in accordance with an embodiment of the present invention.
Particularly, the seller module 210 displays one or more seller products after the seller registers
on the mass media delivery system along with his mass media content, lists content, tags the
listed plurality of products/ mass media content with additional offers, coupons, rewards are
18
tagged which can be embedded in the user notification as an active actionable mass media
content with a relevant additional recommendation. In particular, the seller is anyone but not
limited to, an online seller, a brick store seller, mortar store seller, any seller offering products
and services, the plurality of products/ mass media.
[00126] In accordance with an embodiment of the present invention, the seller module 210
measures the effectiveness of the mass media content by capturing a number of clicks by said
plurality of users on said actionable links of relevant mass media content.
[00127] In accordance with an embodiment of the present invention, the method is also
configured for video based shopping, purchasing and payments.
[00128] In accordance with an embodiment of the present invention, the method is configured
to attach streaming content of Billboard, OOH and any mass media content on any public
transport such as but not limited to Bus, cars, metro , aviation, flying taxi.
[00129] Advantages of the present invention includes preserving interest of the user in the
advertisement notified to user, based on the user’s intent, by matching user preferences
providing personalized advertisements from varied mass media sources, increasing probability
of generating leads for the sponsors
[00130] It should be noted that the invention has been described with reference to particular
embodiments and that the invention is not limited to the embodiments described herein. The
invention also is not limited to the system used, nor is the invention limited to the methods used
for facilitating the mass media campaign interaction. Those skilled in the art will understand
that other variations and modifications may be made to the embodiments described herein and
that all such modifications or variations are within the scope of the invention.