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A Method And System For Broadcasting An Advertisement To A Potential Customer

Abstract: A system and method for broadcasting an advertisement of a product in a network is disclosed. The system includes a first interface unit for receiving transaction data of large number of customers from a financial service provider system, a second interface unit for receiving a viewership data from a network service provider system, a configuration database which stores a master rule, a first set of rule and a second set of rule and a processing unit. The method includes the steps of (i) receiving the transaction data, (ii) processing the transaction data based on the first set of rule to obtain a potential customer base, (iii) receiving the viewership data, (iv) mapping the viewership data with the potential customer base to obtain an user database, (v) processing and aggregating the user database to obtain an optimal user database, and (vi) broadcasting the advertisement through the network service provider system in accordance to a second set of rule. Figure 1

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Notices, Deadlines & Correspondence

Patent Information

Application #
Filing Date
26 May 2016
Publication Number
48/2017
Publication Type
INA
Invention Field
COMMUNICATION
Status
Email
 
Parent Application

Applicants

MASTERCARD INTERNATIONAL INCORPORATED
2000 Purchase Street, Purchase, New York 10577, USA

Inventors

1. Sachdeva, Harleen Kaur
77- Doctors Enclave, Bhadson Road, Patiala - 147001, India

Specification

SOFT COPY ATTACHED IN PDF

Documents

Application Documents

# Name Date
1 PROOF OF RIGHT [26-05-2016(online)].pdf 2016-05-26
2 Power of Attorney [26-05-2016(online)].pdf 2016-05-26
3 Form 3 [26-05-2016(online)].pdf 2016-05-26
5 Form 18 [26-05-2016(online)].pdf_29.pdf 2016-05-26
6 Form 18 [26-05-2016(online)].pdf 2016-05-26
7 Form 1 [26-05-2016(online)].pdf 2016-05-26
8 Drawing [26-05-2016(online)].pdf 2016-05-26
9 Description(Complete) [26-05-2016(online)].pdf 2016-05-26
10 201641018149-Form 1-140616.pdf 2016-07-25
11 201641018149-Correspondence-Form 1-140616.pdf 2016-07-25
12 abstract 201641018149 .jpg 2016-08-04
13 REQUEST FOR CERTIFIED COPY [22-05-2017(online)].pdf 2017-05-22
14 201641018149-RELEVANT DOCUMENTS [15-11-2018(online)].pdf 2018-11-15
15 201641018149-FORM 13 [15-11-2018(online)].pdf 2018-11-15
16 201641018149-AMENDED DOCUMENTS [15-11-2018(online)].pdf 2018-11-15
17 201641018149-FORM 3 [19-11-2018(online)].pdf 2018-11-19
18 Correspondence by Agent_Form1,Form13,Form26_20-11-2018.pdf 2018-11-20
19 201641018149-FER.pdf 2019-12-16
20 201641018149-PETITION UNDER RULE 137 [11-02-2020(online)].pdf 2020-02-11
21 201641018149-OTHERS [11-02-2020(online)].pdf 2020-02-11
22 201641018149-FORM 3 [11-02-2020(online)].pdf 2020-02-11
23 201641018149-FER_SER_REPLY [11-02-2020(online)].pdf 2020-02-11
24 201641018149-DRAWING [11-02-2020(online)].pdf 2020-02-11
25 201641018149-CLAIMS [11-02-2020(online)].pdf 2020-02-11
26 201641018149-US(14)-HearingNotice-(HearingDate-11-08-2022).pdf 2022-07-18
27 201641018149-US(14)-ExtendedHearingNotice-(HearingDate-16-08-2022).pdf 2022-07-25
28 201641018149-Correspondence to notify the Controller [01-08-2022(online)].pdf 2022-08-01

Search Strategy

1 SearchStrategy_12-12-2019.pdf