A METHOD AND SYSTEM FOR GENERATING AN OPTIMIZED TRANSACTIONAL GAIN AT A CLIENT DEVICE
Field Of Technology
The present invention generally relates to field of providing an optimized value of products and services to end-users and more particularly to the field of providing such optimized value as a transactional gain to selected end-users.
Background
With the invent of mobile electronic devices particularly smart phones, there is continual trend and need to conduct exchange transactions over various networks. With smart phone sales rising to unprecedented high (49% in first quarter of 2010), a mobile electronic device is arguably the most convenient tool to promote and carry out anywhere, anytime transactions. As per the recent ABI Research, end-users from around the world will spend about $119 billion on goods and services transacted via their mobile phone devices.
While conducting transactions via mobile electronic devices provides great convenience to end-users and related benefits to the seller, at the same time it results in a loss to traditional Brick & Mortar (B&M) Stores. This is because an end-user who may be a potential customer, may using a Smartphone device perform price comparisons of products/service available at the B&M store with similar product and services available to online sites and nearby stores.
Thus, such B&M Stores lack a transactional mechanism to provide optimized transactional gain for the end-users such that an end-user gets best available worth for the amount he intends to spend.

In particular, there is a long felt need for the B&M Store units to have configured mobile client applications and server side components that presents an optimized and personalized transactional gain to a potential customer/end-user.
In this regard, US Patent Application No. 12/662,374(Publication No. US 2010/0262554 Al) , IN-STORE WIRELESS SHOPPING NETWORK USING HAND-HELD DEVICES relates to a system that includes a display, a communication circuit, a memory storing a shopping program, and a processor in communication with the display, the communication circuit and the memory wherein the processor is configured to execute the shopping program to access a product database including product information, to process inputs supplied to the system to generate a shopping list comprising one or more products from the product database and to provide guidance information on the display relating to product location in a store of the products on the shopping list.
US Patent Application No. 12/481,505 (Publication No. US 2010/0070376 Al), SYSTEM AND METHODS FACILITATING MOBILE RETAIL ENVIRONMENTS, relates to a price searching on a mobile device. Particularly , a system for obtaining pricing information is disclosed that comprises a subsystem that electronically reads a price of a product using a mobile device scanning a display screen, a subsystem that searches for other available products and price data to compare to the electronically read price and product data, at least one subsystem that compares the price data of the other products to the electronically read price data, and at least one subsystem that presents purchase options based upon results of the comparison of the price and product data.
US Patent No. US 7,809,607 B2, "METHOD AND SYSTEM FOR PROVIDING REVERSE ONLINE ACTION AND MOBILE COMMERCE" ,

discloses a system for providing product pricing information that includes a mobile client (e.g. a mobile phone) configured to allow a user to issue a request for pricing information on a specified product, a price research server configured to receive the request from the mobile client and generate pricing research results on the specified product in response to the request, the pricing research results including pricing information with respect to the specified product collected from one or more merchants , and a merchant server configured to receive the pricing research results and generate a no. responses (predominantly as an offer) for delivery to the mobile client. The user can select one of the plurality of the responses.
US Patent No. 7198192, "WIRELESS MOBILE INSTANT PRODUCT PRICE COMPARISON AND PRODUCT REVIEW", provides a system and method for ascertaining product information such as product price comparison information, product reviews, retailer information, retailer reviews, and information about similar products to a user utilizing a mobile data processing system or a PDA.
US Patent No. 7198192 discloses that client [108] which may be a smart phone or a PDA which may be connected to a product identification scanner which may scan a product identifier frequency identification tag (RFID) or a Universal Product Code (UPC) barcode of an item/product that a user finds in a store and is considering purchasing. Product identifier information is sent by the client to a server via a network. Server 104 then retrieves product reviews, retail outlet information, price comparisons for a plurality of retail outlets, and/or other product information for the item based on the product identifier information for the item based on the product identifier information scanned by the user. Product information includes identities of similar items, the price of the similar item at various retail establishments, allowing the customer to do comparison shopping without the need of visiting several retail establishments.

US Patent Application No. 11/979,332, PROVIDING A PERSONALIZED TRANSACTIONAL BENEFIT AT A POINT OF PURCHASE, provides a personalized transactional benefit at a point of purchase. The mobile device is configured to retrieve from network personalized identification information associated with a consumer based on a personalized identifier uniquely associated with the consumer. The mobile device also includes a reader configured to capture, at the point of purchase, an image representing product identification indicia. US Patent Application No. 11/979,332 thus recites the scheme of capturing a product id via a mobile device, retrieving information from the network about this captured image and outputting a "personalized" transactional benefit based on the personalized identification information associated with the consumer and the information associated with the captured image.
US Patent Application No. 10/937,355, PROXIMITY BASED METHOD AND SYSTEM FOR GENERATING CUSTOMIZED INCENTIVES, describes a system for distributing and generating at a remote site product redemption coupons comprising a centrally located repository of electronically restored product redemption incentive data. Transmission means operatively associated with said centrally located repository for providing data communication between said repository and a plurality of remote user computers, and a remote user computer operatively associated with centrally located repository, a memory, and a incentive data management program.
US Patent Application No. 10/034,002, METHOD DELIVERING LOCATION-BASE TARGETED ADVERTISEMENTS TO MOBILE SUBSCRIBERS, provides an apparatus and method that enables vendors to compete more effectively for information customers in its local area by

facilitating the ability of a sales/vendor organization to have its products or services advertised on the internet displayed to a local information customer on a computer monitor /mobile terminal in a manner that facilitates their identification by the information customer in the local area. It provides a network of severs for providing information on a push basis to a user/consumer that desires to receive event drive information (push information) including targeted advertisements. In D9, an information receiver receives location information that identifies the specific location (Picocell) within which the consumer mobile terminal has travelled Thereafter, a consumer profile is transmitted to vendors proximate to the mobile terminal location so as to determine whether to transmit information or advertisements to the consumer.
However, none of said documents disclose the scheme of providing a "personalized" and customized transactional gain for a user such that the transactional gain so generated is specific to a particular user and from which a regular end-user benefits more than an occasional end-user. Further, the present state of the art fails to provide the use of various internal and external parameters for generating such a personalized price.
Hence, there is a long felt need for a system and method for generating an optimized transactional gain for a user that is dynamically determined based on the degree of association a user shares with the system.
The present invention provides a system and corresponding method that dynamically generates a transactional gain specific to a particular user and based on the a degree of association such a user shares with the system and predetermined internal and external parameters.
Summary

An embodiment of the present invention provides a system for generating an optimized transactional gain, wherein the system comprises of an administration unit configured to register a plurality of end user(s) and store a first set of predefined attributes of said end user(s). The system also comprises of client device(s) operable by an end user(s) to perform transactions, the client device(s) are also configured to scan a second predefined set of attributes of selected products. A server unit is also provided that is communicatively coupled with client device(s) and the administration unit, the server unit comprises of a processor configured to receive the second set of predefined attributes of products and the first set of predefined attributes of said end user(s), to decode and send said first and second set of attributes to a plurality of internal sources and external sources, and to determine an optimized transactional gain for selected end user(s) by retrieving dynamic data from said internal sources and external sources. The determination of optimized transactional gain is based on predetermined and configurable internal and external parameters. The generated optimized transactional gain is directly proportional to the degree of transactions performed by said end user(s) , and forward said optimized transactional gain towards the client device(s) the administration unit is adapted to configure the system for said end user(s), said predefined attributes of products and said plurality of internal sources and external sources.
According to another embodiment of the present invention, the determination of an optimized transactional gain for selected end user(s) by the server unit comprises of comparison of scanned predefined attributes of products and scanned predefined attributes of said end user(s) with dynamic data from a plurality of internal sources and external sources.

According to an embodiment of the present invention, internal sources and external sources are configured to store relevant information comprising of customer data, business intelligence data and merchandising information.
According to another embodiment of the present invention, the present invention provides a corresponding method for generating an optimized transactional gain, comprising the steps of registering a plurality of end user(s) at an administration unit; storing a first set of predefined attributes of said end user(s) at the administration unit; performing one or more transactions by a plurality of client device(s) operable by the end user(s); scanning a second predefined set of attributes of selected products by the client device(s); receiving second set of predefined attributes of products and the first set of predefined attributes of said end user(s) by a configured processor of a server unit communicatively coupled with the client device(s) and the administration unit ;decoding and sending the first and second set of attributes to a plurality of internal sources and external sources by the server unit; determining an optimized transactional gain for selected end user(s) by retrieving dynamic data from the internal sources and external sources by the server unit based on predetermined and configurable internal and external parameters, the optimized transactional gain directly proportional to the degree of transactions performed by the end user(s) ,forwarding said optimized transactional gain towards the client device; and configuring the system for the end user(s), the predefined attributes of products and the plurality of internal sources and external sources by the administration unit.
Brief Description of the Drawings
Figure 1 illustrates an exemplary underlying architecture of the client device(s), server unit and administration unit of the present invention.

Figure 2 illustrates a block diagram depicting the client device(s), server unit, and admin unit etc of the present invention, for generating a customized transactional gain for the end-user.
Figure 3 illustrates an exemplary interaction among the client device(s), server unit, and admin unit etc of the present invention, for generating a customized transactional gain for the end-user.
Detailed Description
The various features of the preferred embodiment of present invention together with its objects and advantages thereof may be best understood by reference to the description taken in conjunction with the accompanying schematic drawing(s) of the architecture.
Figure 1 of the present invention illustrates an exemplary underlying architecture of the client device(s), server unit(s) and admin unit(s) of the present invention, hereinafter collectively referred to as electronic device(s) [100]. The electronic devices [100] of the present invention, in different embodiments may be a desktop computing device, embedded device, or a super computer and may also include any other embodiment not particularly mentioned or described herein. Nonetheless, substantially all embodiments of the electronic devices [100] comprise of a configured processor/CPU [101] for carrying out the designated objectives of the present invention. Also, a typical electronic device [100] may also comprise of
- Input devices [102], e.g. including but not limited to a mouse, touchpad, keyboard etc.

- Storage devices [103] e.g. including but not limited to magnetic disks for temporarily or permanently storing data.
- Memory [104] e.g. cache memory, Random Access Memory etc. for temporarily storing data and executable instructions.
- Output Devices [105] including display screens.
Figure 2 illustrates the client device(s) [202], server unit [204], and admin unit [205] etc of the present invention.
In particular, an end user [201] that intends to perform a transaction scans one more products [203] via a bar code reader, NFC reader or a product image is captured via available client device(s) [202]. The client device [202] forwards such captured information of products [203] such as Product Code etc. along with other information related to a store (where the product is being scanned) and customer respectively such as Store ID, Store location and Customer ID etc., to a server unit [204]. The server unit [204] is communicatively coupled with an admin unit [205].
The server unit [204] interacts with a plurality of Internal systems/'sources
[206] and external sources/systems [207] to determine a transactional gain
offer for forwarding to the client devices [202]. Further, such
transactional gain offer is directly proportional to the degree of transactions performed by such user [201].
The client device(s) [202], server unit [204] and admin unit [205] comprise of configured processors to carry out their respective functions respectively, as illustrated in Figure 1, of the present invention.

Now referring Figure 3 to describe an exemplary interaction among the client device(s), server unit, and admin unit etc of the present invention for generating a customized transactional gain for the end-user.
A customer at a retail store [301] may scan a plurality of product data using a client device (e.g. a mobile device) [306], the client device comprises of a configured processor to perform the designated tasks. The scanning of product may include scanning of product information in text form [302], RFID tag read by NFC enabled mobile/client device [303], product image recognition [304], product barcode scanning [305] etc.
The client device(s) [306] comprise of handheld devices, mobile phones.
The scanned product information (and store information) is sent via GPRS/Wi-fi towards a store server/server unit [309], the server unit [309] is communicatively coupled with a store administrator /admin unit [310], both server unit [309] and admin unit [310] comprise of a processor.
The server unit [309] is configured for image barcode recognition, to carry out secured communication with internal and external systems, process data for generating an optimized transaction gain for a user.
The various readers/reader units for scanning predefined attributes of selected products include but not limited to a NFC (Near Field Communication) Reader, Bar Code Reader, RF Reader and a product image capture reader.
Thus, server unit [309] interactively derives corresponding data for product information as scanned, from a plurality of internal [322] and external sources/systems [323]. A server unit [109] may communicate with internal sources [322] via world wide web/intranet [311] for comparison of scanned information with corresponding information as stored in internal sources and

internal sources [323] may comprise of repositories including but not limited to Customer Relationship Data (CRM) [313], Merchandising (Product Pricing information) [314], Inventory (Product Inventory) [315] and Data warehousing (Business Intelligence Data) [316].
Similarly, a server unit [309] may communicate with external sources [324] via World Wide Web [312] and for comparison of scanned information with corresponding information as stored in external sources the external sources comprise of competitor sites [317] and Price comparison sites/engines [318].
Based on such comparison of product information with internal [323] and external systems [324] and importantly based on the degree of transactions performed by the users, a customized transactional gain, that is specific to the end user at hand is sent back to the client device [306] operated by said end user.
Such transactional gain so generated is unique for every user as it is primarily based on the degree of transactions performed by a user. The more transactions a particular user performs, the probability of getting a better transactional gain increases.
The present invention is not intended to be restricted to any particular form or arrangement, or any specific embodiment, or any specific use, disclosed herein, since the same may be modified in various particulars or relations without departing from the spirit or scope of the claimed invention herein shown and described of which the apparatus or method shown is intended only for illustration and disclosure of an operative embodiment and not to show all of the various forms or modifications in which this invention might be embodied or operated.

We Claim
1. A system for generating an optimized transactional gain at a client device , said system comprising - an administration unit configured to register a plurality of end user(s) and store a first set of predefined attributes of said end user(s);

- one or more client device(s) operable by an end user(s) to perform one or more transactions , said client device(s) configured to scan a second predefined set of attributes of selected products;
- a server unit communicatively coupled with client device(s) and the administration unit, the server unit comprising of a processor configured to receive said second set of predefined attributes of products and the first set of predefined attributes of said end user(s), to decode and send said first and second set of attributes to a plurality of internal sources and external sources, and to determine an optimized transactional gain for selected end user(s) by retrieving dynamic data from said internal sources and external sources based on predetermined and configurable internal and external parameters, said optimized transactional gain directly proportional to the degree of transactions performed by said end user(s) , and forward said optimized transactional gain towards the client device(s);
- said administration unit adapted to configure the system for said end user(s), said predefined attributes of products and said plurality of internal sources and external sources.

2. A system for generating an optimized transactional gain as claimed in claim 1, wherein client device(s) comprises of handheld devices, mobile phones.
3. A system for generating an optimized transactional gain as claimed in claim i, wherein predefined attributes of selected products comprise of product code, product image.
4. A system for generating an optimized transactional gain as claimed in claim 1, wherein predefined attributes of selected products are scanned using reader unit(s), said reader units comprising of

a NFC (Near Field Communication) Reader
Bar Code Reader
RF Reader and
a product image capture reader.
5. A system for generating an optimized transactional gain as
claimed in claim 1, wherein determining an optimized transactional
gain for selected end user(s) by the server unit comprises of
comparison of scanned predefined attributes of products and
scanned predefined attributes of said end user(s) with dynamic
data from a plurality of internal sources and external sources.
6. A system for generating an optimized transactional gain as claimed
in claim 1, wherein internal parameters comprise of
Product Price set up in a catalog; discounts available on product(s); product inventory data and;
past purchase history and loyalty of the end -user.
A system for generating an optimized transactional gain as claimed in claim 1, wherein external parameters comprises of Transactional value offered by online stores.
7. A system for generating an optimized transactional gain as claimed
in claim 1, wherein internal sources and external sources are
configured to store relevant information comprising of customer
data, business intelligence data and merchandising information.

8. A system for generating an optimized transactional gain as claimed
in claim 1, wherein said optimized transactional gain is directly
delivered to the end-users(s) by said server unit.
9. A method for generating an optimized transactional gain , said
method comprising the steps of
registering a plurality of end user(s) at an administration unit; - storing a first set of predefined attributes of said end user(s) at said administration unit;
performing one or more transactions by a plurality of client
device(s) operable by said end user(s);
scanning a second predefined set of attributes of selected
products by said client device(s);
receiving said second set of predefined attributes of products and the first set of predefined attributes of said end user(s) by a configured processor of a server unit communicatively coupled with the client device(s) and the administration unit;
decoding and sending said first and second set of attributes to a plurality of internal sources and external sources by said server unit;
determining an optimized transactional gain for selected end user(s) by retrieving dynamic data from said internal sources and external sources by said server unit, based on predetermined and configurable internal and external parameters, said optimized transactional gain directly proportional to the degree of transactions performed by said end user(s);
forwarding said optimized transactional gain towards the client device;
and configuring the system for said end user(s), said predefined attributes of products and said plurality of internal sources and external sources by said administration unit.

10. A method for generating an optimized transactional gain as claimed in claim 10, wherein client device(s) comprises of handheld devices, mobile phones.
11.A method for generating an optimized transactional gain as claimed in claim 10, wherein predefined attributes of selected products comprise of product code, product image,.
12.A method for generating an optimized transactional gain as claimed in claim 10, wherein the step of scanning predefined set of attributes of selected products by said client device(s) comprises of scanning via one or more reader unit(s), said reader units comprising of
a NFC (Near Field Communication) Reader
Bar Code Reader
RF Reader and
a product image capture reader.
13. A method for generating an optimized transactional gain as claimed in claim 10, wherein determining an optimized transactional gain for selected end user(s) by the server unit comprises the step of
comparing scanned predefined attributes of products and scanned predefined attributes of said end user(s) with dynamic data from a plurality of internal sources and external sources.

14.A method for generating an optimized transactional gain as claimed in claim 10, wherein internal parameters comprise of
Product price setup in a catalog;
discounts available on product(s) product inventory data and
past purchase history and loyalty of the end -user.
15.A method for generating an optimized transactional gain as
claimed in claim 10, wherein external parameters comprise of
transactional value offered by online stores.
16.A method for generating an optimized transactional gain as claimed in claim 10 comprising the step of storing relevant information comprising of customer data, business intelligence data and merchandising information at internal sources and external sources.
17.A method for generating an optimized transactional gain as claimed in claim 10 comprising the step of delivering said optimized transactional gain directly to the end user(s) by said server unit.
Dated this 28th day of June 2011
Of Anand And Anand Advocates Agents for the Applicants