FORM 2THE PATENTS ACT, 1970 (39 of 1970) &THE PATENTS RULES, 2003PROVISIONAL SPECIFICATION (See section 10, rule 13)
/. Title of the inventionA METHOD AND SYSTEM OP BANNER TRANSACTION
2. Applicant(s)
Name Nationality Address
MCHEK INDIA PAYMENT SYSTEM PVT. LTD. INDIA A 102 DELPHI HIRANANDANI BIUNESS PARK POWAI, MUMBAI-76


3. Preamble to the description
PROVISIONAL SPECIFICATIONThe following specification particularly describes the invention.

The invention relates to a method and system for web based transactions. More particularly the invention relates to a method and system for conducting a financial transaction online without requiring a transfer to another website or portal.
DESCRIPTION OF RELATED ART
The World Wide Web has in recent times emerged as a noteworthy market place with companies selling a significant proportion of their products and services to a large number of consumers all over the world without restrictions in terms of geographical location or time. Consumers also benefit as they are able to buy products and services from all over the world in a convenient manner without having to travel to a store.
In order to sell their products online vendors set up websites or portals and typically advertise on other websites through banners and inserts. Such banners or advertisements on other websites are used to attract customers to the vendor site where a transaction may be completed. The advertisements are placed on search engines such as Google or on publisher networks and other websites with related subject matter to the vendor. The use of banner advertisements has emerged as one of the most popular methods of online advertisement.
Banner advertisements on a website act as a link to the website or portal of the vendor and serve to attract the attention of a customer towards the vendor's website. When a user clicks on the banner advertisement he is transferred to the advertiser's website and the control is thus transferred to the vendor's website. The consumer may then proceed with the transaction on the vendor's website and may purchase a product or service. The migration of the consumer to the vendor's website often results in the consumer never returning to the original website on which the advertisement was placed. This may not be favorable for the website on which the advertisement is placed.
Another concern in respect of online financial transactions is the requirement of submission of sensitive and confidential information to the vendor website in order to authorize a transaction. There have been instances where such information has been misused by the vendor website or other entities that succeed in accessing such information. The misuse of such personal and confidential information has led to an increase in fraudulent transactions and theft. The risk of misuse of such information increases with the number of financial transactions carried out. The risk associated with online transactions particularly on vendor websites that are accessed


through banner advertisements has resulted in a growing reluctance on the part of the consumers to click on such banner advertisements.
Moreover, security measures including "Verified by Visa", bank payment gateways, etc implemented to address this issue have made the process of completing a transaction online cumbersome and time consuming.
DESCRIPTION OF PREFERED EMBODIMENTS
The invention relates to a method and system for web based transactions. More particularly the invention relates to a method and system for conducting a financial transaction online without requiring a transfer to another website or portal. The invention provides for a method and system that allows a consumer to transact in respect of a product or service on the banner on which it has been advertised, without having the consumer directed to another website. In addition, the invention provides for a method and system that allows a consumer to conduct a transaction on a banner advertisement without having to submit personal or confidential information.
A financial transaction includes transactions that involve a consumer providing details in order to authorize a transaction or the submission of details indicating an interest in concluding such a transaction.
The invention relates to a system for the secure completion of online transactions using a mobile phone that generates and sends an authorization request on user's mobile phone for each transaction.
The invention in accordance with an embodiment provides for online transactions initiated by a banner using a mobile phone that does not require the user to leave the main website to authenticate and authorize the transaction.
In accordance with the teachings of the document, a consumer on clicking on a banner advertisement is asked to enter a mobile number. The system on receiving a mobile number sends an authorization request to the mobile number provided. On receiving an authorization from the mobile number the system authenticates the transaction initiated by the banner. The transaction is completed without the user leaving the website or submitting personal or confidential information.


With reference to the accompanying drawings and initially to figure 1, a website with a banner advertisement is illustrated. The banner advertisement indicates that the transaction may be conducted using a particular service [mChek]. On clicking on the banner indicating an interest to proceed with the transaction offered by the banner, the consumer is prompted to enter his mobile number, as illustrated by figure 2. On entering his mobile number the consumer is informed that in order to complete the transaction an authorization is required from the mobile number submitted as illustrated by figures 3 and 4. On receiving a successful authorization from the mobile the transaction is complete and the consumer is accordingly informed, as illustrated by figure 5.
The transaction may be authorized by submitting a personal identification number [PIN] or any other form of secure authorization from the particular mobile number. The system coordinates with the vendor of the banner in directing the purchased commodity to the consumer without the consumer having to submit such details to the banner itself.
By way of another example the invention can be used with normal inline text. When the user clicks on certain text in any website or email, the user is asked to enter his mobile number. The user then receives an authentication request on his mobile phone. The user enters and sends his personal PIN or other forms of secure authorization via mobile phone to authenticate the transaction. The transaction is thus completed without the user ever leaving the original site or exiting the email being browsed.
The invention provides for non HTTPs pages to allow financial transactions as transaction is performed securely on the mobile channel, instead of the online channel. The invention does not involve any cumbersome processes like extensive coding, signup and publisher processes, etc to enable websites or portals to allow financial transactions. Websites can just add a few lines of simple code, written in any web standard, anywhere on the website and the banner thus displayed would allow such financial transactions.
The invention thus allows for consumers to purchase from banner advertisements, emails, in-line text, or any other form of digital media. The merchants or vendors are also benefited as the transaction online is simple, secure, is accomplished within a significantly reduced time (than traditional online transactions) and does not compromise confidentiality.
Moreover, the invention does not require each vendor to create his own website or portal where the consumer may be directed to conclude a transaction. As the transaction is carried out


on the banner itself, the vendor need not invest huge sums in maintaining an e-commerce enabled portal. Thus, the invention allows for a larger number of vendors or merchants to advertise their products for sale without having to invest in setting up the associated infrastructure.
Though the above are a few examples embodying the principle of invention, there are numerous situations in which the teaching of the invention may be applied. The invention thus provides for the necessary infrastructure and process to support buying of online products and services directly from a website or portal without transfer of control to the advertiser's website or portal, and also does not require the consumer to submit sensitive or confidential information in order to authorize a transaction.
The invention can also be in non-financial scenarios, but involving the same characteristics, i.e. not requiring the transfer of control from a website to the advertiser's website. For example, the advertiser can require submission of information from the consumer requesting for information on their products and services, an expression of interest in concluding a transaction, or registering for a particular service offering. In all such cases, the consumer can complete the action on the banner itself without requiring transfer of control to the advertiser's website.
The invention can also be also be used by store merchants as another channel for initiating transactions and requesting payments from consumers. On such a banner a store merchant can enter the consumer details (some form of non-confidential identifier like mobile number, etc) and amount to be paid by the consumer, and thus request payment from the consumer. The consumer will receive the request for payment on his mobile phone and will authorize the same using his PIN or any other form of secure authorization. Merchants can use such a banner in lieu of point-of-sale terminals, cash registers, etc and thus save a lot on initial investment involved with such implements and also reduce cash management hassles involved with traditional cash-based sales.