Claims:We claim:
1. A method for determining effectiveness in marketing, the method comprising:
receiving, by an evaluation device, marketing data from one or more data sources;
determining, by the evaluation device, one or more scores based on the marketing data, wherein the one or more scores comprises a first score related to one or more end users, a second score related to entities and a third score related to factors associated with the one or more end users and the entities;

determining, by the evaluation device, an opportunity value for each of one or more end users based on the determined each of the one or more scores, wherein the opportunity value indicates opportunity available for achieving a predefined target corresponding to each of the one or more end users;

determining, by the evaluation device, a revenue generation value for each of the one or more end users based on the determined each of the one or more scores, wherein the revenue generation value indicates revenue being generated, corresponding to each of the one or more end users, based on the marketing; and

determining, by the evaluation device, an effectiveness result based on the opportunity value and the revenue generation value, wherein the effectiveness result indicates the effectiveness in the marketing.

2. The method as claimed in claim 1, wherein determining the first score comprises:
classifying, by the evaluation device, one or more predefined first parameters associated with the one or more end users into one of a low category, a medium category and a high category;

assigning, by the evaluation device, a predefined rating value to the low category, the medium category, and the high category, based on predefined weightage and predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, by the evaluation device, the first score, based on the predefined rating value.

3. The method as claimed in claim 1, wherein determining the second score comprises:
classifying, by the evaluation device, one or more predefined second parameters associated with the entities, into one of the low category, the medium category and the high category;

assigning, by the evaluation device, the predefined rating value to the low category, medium category and the high category, based on the predefined weightage and the predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, by the evaluation device, the second score, based on the predefined rating value.

4. The method as claimed in claim 1, wherein determining the third score comprises:
classifying, by the evaluation device, one or more predefined third parameters associated with the one or more end users and entities , into one of the low category, the medium category and the high category;

assigning, by the evaluation device, the predefined rating value to the low category, the medium category and the high category based on the predefined weightage and the predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, by the evaluation device, the third score, based on the predefined rating value.

5. An evaluation device for determining effectiveness in marketing, the evaluation device comprising:
a processor; and
a memory communicatively coupled to the processor , wherein the memory stores the processor-executable instructions, which, on execution, causes the processor to:
receive marketing data from one or more data sources;

determine one or more scores based on the marketing data, wherein the one or more scores comprises a first score related to one or more end users, a second score related to entities and a third score related to factors associated with the one or more end users and the entities;

determine an opportunity value for each of one or more end users based on the determined each of the one or more scores, wherein the opportunity value indicates opportunity available for achieving a predefined target corresponding to each of the one or more end users;

determine a revenue generation value for each of the one or more end users based on the determined each of the one or more scores, wherein the revenue generation value indicates revenue being generated, corresponding to each of the one or more end users, based on the marketing; and

determine an effectiveness result based on the opportunity value and the revenue generation value, wherein the effectiveness result indicates the effectiveness in the marketing.

6. The evaluation device as claimed in claim 5, wherein the processor determines the first score by:
classifying one or more predefined first parameters associated with the one or more end users into one of a low category, a medium category and a high category;

assigning, a predefined rating value to the low category, the medium category, and the high category, based on predefined weightage and predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, the first score, based on the predefined rating value.

7. The evaluation device as claimed in claim 5, wherein the processor determines the second score by:
classifying, one or more predefined second parameters associated with the entities, into one of the low category, the medium category and the high category;

assigning, the predefined rating value to the low category, the medium category and the high category, based on the predefined weightage and the predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, the second score based on the predefined rating value.

8. The evaluation device as claimed in claim 5, wherein determining the third score comprises:
classifying, one or more predefined third parameters associated with the one or more end users and entities , into one of the low category, the medium category and the high category;

assigning, the predefined rating value to the low category, the medium category and the high category based on the predefined weightage and the predefined impact value corresponding to each of the low category, the medium category and the high category; and

determining, the third score based on the predefined rating value.

9. The evaluation device as claimed in claim 5, wherein the one or more data sources are at least one of an entity management systems, an end user database system, an end user log and video recording devices.

10. A non-transitory computer readable medium including instructions stored thereon that when processed by at least one processor causes an evaluation device to perform operations comprising:
receiving marketing data from one or more data sources;

determining one or more scores based on the marketing data, wherein the one or more scores comprises a first score related to one or more end users, a second score related to entities and a third score related to factors associated with the one or more end users and entities;

determining an opportunity value for each of one or more end users based on the determined each of the one or more scores, wherein the opportunity value indicates opportunity available for achieving a predefined target corresponding to each of the one or more end users;

determining a revenue generation value for each of the one or more end users based on the determined each of the one or more scores, wherein the revenue generation value indicates revenue being generated, corresponding to each of the one or more end users; and

determining an effectiveness result based on the opportunity value and the revenue generation value, wherein the effectiveness result indicates the effectiveness in the marketing.

Dated this 12th day of January 2016

SWETHA S.N
OF K & S PARTNERS
AGENT FOR THE APPLICANT
, Description:TECHNICAL FIELD
The present subject matter is related, in general to data analytics, and more particularly, but not exclusively to a method and a device for determining effectiveness in marketing.