A System And Method For Generating Dynamic And Personalized Linear Channel Feeds On An Over The Top Platform

Abstract: The disclosed embodiments pertain to a system and method designed for generating dynamic and personalized linear channel feeds for over-the-top (OTT) streaming platforms. This system and method encompass a multitude of users registered with the OTT platform across various operating devices, each equipped with storage capacity for numerous computer-implemented instructions and featuring a user interface. The servers, intricately linked with the user interfaces of these operating devices, store a plethora of information destined for display on their respective display devices. Operating in tandem with this infrastructure are a processing module on the servers , responsible for manipulating live streaming manifests that support essential tags for linear or video-on-demand streaming, ad-insertion, multi-audio, different rendition management, graphics, and subtitles. Additionally, a data collection module on the user interface gathers a diverse range of user behavior data, encompassing watch history, searches, navigation, and content consumption behavior. The analysis of this data yields valuable insights into user preferences and engagement patterns, facilitating the determination of schedules and linear playlists at the user level.

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