FORM 2
THE PATENTS ACT, 1970
(39 of 1970)
&
THE PATENT RULES, 2003
COMPLETE SPECIFICATION
(See Section 10 and Rule 13)
Title of application:
A SYSTEM AND METHOD FOR MASHING UP F;REPROCESSED CONTEXT SENSITIVE USER DATA
Applicant:
TATA Consultancy Services Limited A company Incorporated in India under The Companies Act, 1956
Having address:
Nirmal Building, 9th Floor,
Nariman Point, Mumbai 400021,
Maharashtra, India
The following specification particularly describes the application and the manner in which it is to be performed.

FIELD OF THE APPLICATION
The present application relates to data processing and; television broadcast. Particularly, the application relates to a system and method for mashing up preprocessed context sensitive user data,
DEFINITIONS
As used in this specification the following words are generally intended to have a meaning as set forth below, except to the extent that the context in which they are used indicate otherwise.
HIP: A Home Infotainment Platform consists of embedded components that accepts video feed from any source (analog or digital) and provides an uplink for interactive video-based services through CDMA/ADSL broadband connection.
STB: A Set-Top Box (STB) or set-top unit (ST'U) is a device that connects a television and an external source of signal, turning the signal into content which is then displayed on the television screen or other display device.
BACKGROUND OF THE INVENTION
Seamless integration of internet and television has given enormous opportunities to a user for performing various electronic transactions. The technological intersection of internet and television has particularly proved advantageous for use in applications related to banking or financial transactions, wherein the user can transact through television in secure manner.
Currently, users are provided with an access for personal internet banking through television using a set top box. The set top box is provided by a certain television content provider, who may have tie up with certain banks with limited banking

and financial services. A user is enabled to log in through the set top box to the bank porta! and access his personal bank data.
There are number of problems associated with the existing solution, such as requirement of a separate channel or bandwidth for each bank. The banking data exchange happens through a dedicated channel assigned by the set top box provider; one bank at a time through one channel. Considering the scenario where a customer has multiple accounts with different banks then television content provider has to assign separate channel for each bank. The existing solution will require a set top box to be installed, because it will not work with normal cable television.
In the current scenario, lot of efforts have been made to develop various approaches to solve the said problem; the generic methods require separate broadcast bandwidth of television for displaying mashed up, preprocessed context sensitive user data. None of the prior art considers banking and financial data of the user's peer group in order to enable comparative analysis and provides feedback to the user.
Thus it becomes extremely necessary to provide a way to mash up preprocessed context sensitive user data using existing broadcast bandwidth of a television, by eliminating the need of separate bandwidth. A system and method is required which could utilize context sensitive data of the user's peer group for a comparative analysis and providing a feedback of the said context sensitive data thereof.
However, the existing systems and methods are not capable of providing an approach for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television. The existing systems and methods particularly are not capable of providing a solution for utilizing context sensitive data of the user's peer group for a comparative analysis and providing a feedback

of the said context sensitive data thereof. Some of above mentioned methods known to us are as follows:
US7934234B2 to Furet et a!, teaches a digital television system including a receiver/decoder (or "set-top-box") which can download one or more of several applications which can be run by the receiver/decoder to provide interactivity with the user, including banking applications. The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
US6816724B to Asikainen teaches a set-top box equipped with a television and a mobile terminal as well as a bank server connection all connected to each other via Internet, GSM networks, BlueTooth networks or the like. The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
US2001056401A by Tompkins teaches a method and system for integration of different electronic commerce ("e-commerce") and electronic banking ("e-banking") technologies to advantageously provide an increased level of services to banking customers including consumers and merchants. The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
US2001042042A by Stokes et al. teaches a method of providing self service banking to a customer, e.g. over the Internet or through interactive television. The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis

using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
WO08046333A to Haibo teaches a TV bank system, respective component system in the TV bank system and method for realizing the TV bank are provided. The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
EP0790733A to Martini et al. teaches an interactive system for the exchanging of data between a central unit (1) and a plurality of user stati-.ns (3) and vice versa, typically for the realization of banking services using a public switched telephone network (POTS). The patent does not teach about enhancing personal internet banking and personal finance management service and its social network based feedback or analysis using over the top (OTT) box based home infotainment platform (HIP) and in-house Television.
Liao et al. in "Internet-based e-banking and consumer attitudes: an empirical study" teaches an identification and measurement of consumer attitudes toward the usefulness of and willingness to use Internet e-retail banking.
Paul et al. in "Convergence gateway for a multichannel viewing experience" teaches a Convergence Gateway (CGW) that blends a User Interface Transformation Engine (U1TE) with a Media Transformation Engine (MTE). Keeling et al. in "TV home banking and home technology acceptance model" teaches the use of banking services on internet television and issues faced by users.
Maurino et al. in "Adaptive channel behavior in financial information systems" teaches financial information system, where several services impose constraints,

and solving these service limitations by means of an -nriched definition of channel and new logical primitives,
Carey in "Interactive Television Trials and Marketplace Experiences" teaches an annotated history of ITV, 1TV trials and services.
The above mentioned prior arts fail to disclose an efficient system and method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television. The prior art also fail to disclose about a system and method which could utilize context sensitive data of the user's peer group for a comparative analysis and providing a feedback of the said context sensitive data thereof.
Thus, in the light of the above mentioned background art, it is evident that, there is a long felt need for such a solution that can provide an effective system and method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television. There is also a need for such a solution which could utilize context sensitive data of the user's peer group for a comparative analysis and providing a feedback of the said context sensitive data thereof.
OBJECTIVES OF THE APPLICATION
The primary objective of the present application is to provide a system and method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television.
Another objective of the application is to enable a system arid method for utilizing context sensitive data of the user's peer group for a comparative analysis and providing a feedback thereof.

Another objective of the application is to enable a system and method for utilizing user's social network based feedback or analysis using over the top (OTT) box and television.
Another objective of the application is to enable a system and method capable of connecting to internet, fetching context sensitive data up on user demand, rendering the same and mashing them up with television" broadcast content for further display on television screen.
Another objective of the application is to provide a home infotainment platform (HIP) based device which may work between the existing set top box and television set for eliminating the need of a separate bandwidth through set top box (STB) for communication.
Another objective of the application is to provide a home .infotainment platform (HIP) which may work with digital as well as and analog broadcast signals providing viewers the access with their existing set up without set top box (STB).
Another objective of the application is to enable a system and method for offering context sensitive data solution to customer and offering them an analysts comparing with the data of other customers without compromising the confidentiality data.
Yet another objective of the application is to provide a system and method enabling a user to accommodate the mashed up data on television without missing the broadcast content.
Still another objective of the application is to enable a system and method for connecting to different data providers to fetch data in a consolidated form and fetching social network data and mapping the same to the context sensitive data.

SUMMARY OF THE APPLICATION
Before the present methods, systems, and hardware enablement are described, it is to be understood that this application in not limited to the particular systems, and methodologies described, as there can be multiple possible embodiments of the present application which are not expressly illustrated in the present disclosure. It is also to be understood that the terminology used in the description is for the purpose of describing the particular versions or embodiments only, and is not intended to limit the scope of the present application which will be limited only by the appended claims.
The present application provides a system and method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, whereby context sensitive data of a peer group of the user is utilized for a comparative analysis and providing a feedback of the said data thereof.
In an aspect of the application a method and system and method for utilizing user's social network based feedback or analysis using over the top (OTT) box and television. The system and method provided by the invention is capable of connecting to internet, fetching context sensitive data on user demand, rendering the same and mashing them up with television broadest content for further display on television screen. A home infotainment platform (HIP) based device is provided, which may work between the existing set top box and television set for eliminating the need of a separate bandwidth through set top box (STB) for communication. The invention is enabling the user to accommodate the mashed up data on television without missing the broadcast content.
The above said method and system are preferably a method and system for mashing up preprocessed context sensitive user data using existing broadcast bandwidth but also can be used for many other applications, which may be obvious to a person skilled in the art.

BRIEF DESCRIPTION OF DRAWINGS
The foregoing summary, as well as the following detailed description of preferred embodiments, are better understood when read in conjunction with the appended drawings. For the purpose of illustrating the application, there is shown in the drawings exemplary constructions of the application; however, the application is not limited to the specific methods and system disclosed. In the drawings:
Figure 1 shows flow diagram of the process for mashing up preprocessed context sensitive user data using existing broadcast bandwidth.
Figure 2 shows block diagram illustrating system architecture for the process for mashing up preprocessed context sensitive user data using existing broadcast bandwidth.
DETAILED DESCRIPTION OF THE APPLICATION
Some embodiments of this application, illustrating all its features, will now be
discussed in detail.
The words "comprising." "having," "containing," and "including/' and other forms
thereof, are intended to be equivalent in meaning and be open ended in that an
item or items following any one of these words is not meant to be an exhaustive
listing of such item or items, or meant to be limited to only the listed item or
items.
It must also be noted that as used herein and in the appended claims, the singular forms "a," "an," and "the" include plural references unless the context clearly dictates otherwise. Although any systems and methods similar or equivalent to those described herein can be used in the practice or testing of embodiments of the present application, the preferred, systems and methods are now described.

The disclosed embodiments are merely exemplary of the application, which may be embodied in various forms.
The present application provides a method for a computer implemented method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, whereby context sensitive data o?a peer group (205) of the user is utilized for a comparative analysis and providing a feedback of the said data thereof.
The present application provides a system for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, the system comprising of at least one television broadcaster (215); at least one set top box (STB) (203); at least one over the top (OTT) box (201); at least one display unit (202); at least one database (213); and at least one data analyzer (206), wherein
i
the said television broadcaster (215) is adapted to send and receive broadcasting signals; the said set top box (STB) (203) is communicatively coupled with the said display unit (202) and the television broadcaster (215), adapted to turn the signal into content; the said over the top (OTT) box (201) is based on home infotainment platform (HIP), electronically and communicatively coupled with the said set top box (STB) (203) and the said display unit (202) adapted to create query and fetch context sensitive data according to user defined preferences; the said display unit (202) adapted to display analyzed context sensitive data mashed up with broadcast content; the said database (213) adapted to store context s nsitive data of a peer group (205); and the said data analyzer (206) adapted to analyze context sensitive data of user's peer group (205).
Referring to the F igure 1 i s a flow diagram of the process for mashing up preprocessed context sensitive user data using existing broadcast bandwidth. The process starts at the step 102, user preferences are defined for at least one category for the context sensitive data. At the step 104, a peer group is selected

and corresponding context sensitive data of the selected peer group is fetched. At the step 106, said fetched context sensitive data is mapped with the selected peer group for analyzing said context sensitive data. At the step 108, said mapped data is rendered for providing the feedback. At the step 110, the said mapped context sensitive user data is meshed up with television broadcast. The process ends at the step 112, the said mashed up context sensitive user data is displayed on the display unit.
WORKING EXAMPLE OF THE INVENTION
The present invention is a system and method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth, wherein the context sensitive user data is financial data. The present invention provides system and method for bringing user's personal financial services and managing financial data through home television.
Referring to the Figure 2 is a block diagram illustrating system architecture for the process for mashing up preprocessed context sensitive user data using existing broadcast bandwidth.
fn an embodiment of the invention, a user defines preferences for at least one category for the context sensitive data. The category for the context sensitive data may be selected from any banking or financial services. A user may have multiple bank accounts in multiple banks, for example account "A" with bank "A" (207), credit card account "B" with bank "B" (208), and loan account "C" with bank "C (209), then the system brings a combined view of all the accounts seamlessly to the user by connecting to all the bank systems and consolidating it as database (204).
Further, the user selects a peer group and the corresponding context sensitive banking or financial services data from of the selected peer group is fetched.

User's peer group is considered as user's social network profile (205). Based upon the user preferences, the system fetches banking data of other customer who are in the friend list of the target user's social network profile (205) for example Orkut (210), MySpace (211) or Facebook (212) or in the same age group of the customer, in the same profession or having same educational background as the customer from bank's own customer list Further, said fetched context sensitive data is mapped with the selected peer group for analyzing said context sensitive data and rendered for providing the feedback. The said mapped context sensitive user data is meshed up with television broadcast and the said mashed up context sensitive user data is displayed on the display unit (202).
In an embodiment of the invention, a system (200) is provided for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, the system comprising of at least one television broadcaster (215); at least one set top box (STB) (203); at least one over the top (OTT) box (201); at least one display unit (202); at least one database (213); and at least one data analyzer (206).
The said television broadcaster (215) is adapted to send and receive broadcasting signals.
The said set top box (STB) (203) communicatively coupled with the said display unit (202) and the television broadcaster (215) adapted to turn the signal into content. The said over the top (OTT) box (201) based on home infotainment platform (HIP) electronically and communicatively coupled with the said set top box (STB) (203) and the said display unit (202) adapted to create query and fetch context sensitive data according to user defined preferences; The said over the top (OTT) box (201) works between the existing set top box (203) and display unit (202) and is capable of connecting to internet both in wired or wireless manner, and fetching context sensitive financial data according to the user defined preferences, irrespective of channel being viewed by the user. The rendered output

is displayed on a display unit (202) in mashed up form. The present system and method does not require a separate bandwidth or a channel through the set top box (STB) (203). since it can connect to internet and may bring financial data or other relevant data to user.
The said over the top (OTT) box (201) uses web 2.0 based technology to query and fetch data from banking and financial management system and renders the same on television mashed up with television channel content. The over the top (OTT) box (201) doesn't require bandwidth of a separate channel from the set top box (STB). Instead, instead the internet connection through over the top (OTT) box (201) box is sufficient. The said over the top (OTT) box (201) is communicatively connected with television broadcaster (215), wherein the television broadcaster (215) may be a digital or an analog, thus eliminating the need of having set top box (STB) (203).
The system does not depend upon the bandwidth of the broadcasting agent or television broadcaster (215). The up and downlink depends entirely on internet connection through OTT box (201). Thus it saves channel bandwidth for the television content provider as the solution is independent of television content provider as the solution proposes an over the top (OTT) box (201) box to be plugged in between set top box (STB) (203) and said display unit (202).
The said database (213) adapted to store context sensitive data of a peer group (205). The proposed solution also offers context sensitive financial solution to customer and offering them a financial analysis comparing the data of other customers without compromising the confidential data with the help of social networks and financial database (204). The database (213) and data analyzer (206) together constitute to a system (214)
The said data analyzer (206) adapted to analyze context sensitive data of user's peer group (205). The data analyzer (206) compares and analyzes context

sensitive data and informs the target customer about the comparative study in form of an alert or message or a comparative chart on the display unit (202) without compromising the confidentiality of data of any party involved. Further pie chart or bar chart may be produced after the analysis c/the context sensitive data, such as spend summary.
The said display unit (202) adapted to display analyzed context sensitive data mashed up with broadcast content. The said over the top (OTT) box (201) renders data on the display unit (202) mashed up with television channel content in such a manner the user does not miss the television content while using banking or financial application. The system allows customer to resize television content view to accommodate bank data in television screen.
The methodology and techniques described with respect to the exemplary embodiments can be performed using a machine or other computing device within which a set of instructions, when executed, may cause the machine to perform any one or more of the methodologies discussed above. In some embodiments, the machine operates as a standalone device. In some embodiments, the machine may be connected (e.g., using a network) to other machines. In a networked deployment, the machine may operate in the capacity of a server or a client user machine in a server-client user network environment, or a.; a peer machine in a peer-to-peer (or distributed) network environment.
The machine may comprise a server computer, a client user computer, a personal computer (PC), a tablet PC, a laptop computer, a desktop computer, a control system, a network router, switch or bridge, or any machine capable of executing a set of instructions (sequential or otherwise) that specify actions to be taken by that machine. Further, while a single machine is illustrated, the term "machine" shall also be taken to include any collection of machines that individually or jointly execute a set (or multiple sets) of instructions to perform any one or more of the

methodologies discussed herein.
The machine may include a processor (e.g., a central processing unit (CPU), a graphics processing unit (GPU. or both), a main memory and a static memory, which communicate with each other via a bus. The machine may further include a video display unit (e.g., a liquid crystal displays (LCD), a flat panel, a solid state display, or a cathode ray tube (CRT)). The machine may include an input device (e.g.. a keyboard) or touch-sensitive screen, a cursor control device (e.g., a mouse), a disk drive unit, a signal generation device (e.g., a speaker or remote control) and a network interface device.
Dedicated hardware implementations including, but not limited to, application specific integrated circuits, programmable logic arrays and other hardware devices can likewise be constructed to implement the methods described herein. Applications that may include the apparatus and systems of various embodiments broadly include a variety of electronic and computer systems. Some embodiments implement functions in two or more specific interconnected hardware modules or devices with related control and data signals communicated between and through the modules, or as portions of an application-specific integrated circuit. Thus, the example system is applicable to software, firmware, and hardware implementations.
In accordance with various embodiments of the present disclosure, the methods described herein are intended for operation as software programs running on a computer processor. Furthermore, software implementations can include, but not limited to, distributed processing or component/object distributed processing, parallel processing, or virtual machine processing can also be constructed to implement the methods described herein.
The illustrations of arrangements described herein are intended to provide a general understanding of the structure of various embodiments, and they are not

intended to serve as a complete description of ail the elements and features of apparatus and systems that might make use of the structures described herein. Many other arrangements will be apparent to those of skill in the art upon reviewing the above description. Other arrangements may be utilized and derived there from, such that structural and logical substitutions and changes may be made without departing from the scope of this disclosure. Figures are also merely representational and may not be drawn to scale. Certain proportions thereof may be exaggerated, while others may be minimized. Accordingly, the specification and drawings are to be regarded in an illustrative rather than a restrictive sense.
The preceding description has been presented with reference to various embodiments. Persons skilled in the art and technology to which this application pertains will appreciate that alterations and changes in the described structures and methods of operation can be practiced without meaningfully departing from the principle, spirit and scope.
ADVANTAGES OF THE INVENTION:
• The present does not depend upon the bandwidth of the broadcasting agent.
• The up and downlink depends entirely on internet connection through over the top box.
• The fetching and rendering of data is also independent of the set top box.
• The system works with both analogue and digital television content providers.
• Customers have the facility to resize television content in order to fit bank application in television screen without missing the television content while banking.

WE CLAIM:
1. A system for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, the system comprising of at least one television broadcaster (215); at le^st one set top box (STB) (203); at least one over the top (OTT) box (201); at least one display unit (202); at least one database (213): and at least one data analyzer (206), wherein the said television broadcaster (215) is adapted to send and receive broadcasting signals; the said set top box (STB) (203) communicatively coupled with the said display unit (202) and the television broadcaster (215) adapted to turn the signal into content; the said over the top (OTT) box (201) based on home infotainment platform (HIP); electronically and communicatively coupled with the said set top box (STB) (203) and the said display unit (202) adapted to create query and fetch context sensitive data according to user defined preferences; the said display unit (202) adapted to display analyzed context sensitive data mashed up with broadcast content; the said database (213) adapted to store context sensitive data of a peer group (205); and the said data analyzer (206) adapted to analyze context sensitive data of user's peer group (205),
2. The system as claimed in claim 1, further comprises of displaying said preprocessed context sensitive user data and providing access thereof to the user.
3. The system as claimed in claim 1. wherein the broadcasting signals are selected from a digital signal or an analog signal.
4. The system as claimed in claim I, wherein the over the top (OTT) box (201) is electronically and communicatively coupled with set top box (STB) (203) and the display unit (202) for eliminating the need of separate bandwidth through set top box (STB) (203) for communication.

5. A computer implemented method for mashing up preprocessed context sensitive user data using existing broadcast bandwidth of a television, whereby context sensitive data of a peer group (205) of the user is utilized for a comparative analysis and providing a feedback of the said data thereof.
6. The method as claimed in claim 5, wherein preprocessing of the context sensitive data comprises processor implemented steps of;
a. defining user preferences for at least one category for the context
sensitive data;
b. selecting the peer group (205) and fetching corresponding context
sensitive data of the selected peer group (205);
c. mapping said fetched context sensitive data with the selected peer
group (205) for analyzing said context sensitive data; and
d. rendering said mapped data for providing the feedback.
7. The method as claimed in claim 5, further comprises of displaying said preprocessed context sensitive user data and providing access thereof to the user.
8. The method as claimed in claim 6, wherein the peer group (205) is selected form the group comprising of social network based connection, people who are of the same age, same educational background or same profession.
9. The method as claimed in claim 6, wherein the user is informed about the analyzed data in the form of an alert, a message or a comparative chart on a display unit (202).

10. The method as claimed in claim 6, further comprises optimizing the analyzed data for the said display unit (202).
1 1. The method as claimed in claim 5, further comprises enabling the user to accommodate the said mashed up data on display unit (202) without missing the broadcast content.
12. The method as claimed in claim 6, wherein the fetching of the data of the peer group (205) is independent of a set top box (203).