FIELD OF THE INVENTION

The present invention generally relates to collecting and collating of various feedback responses from customers through handheld computing machines. The invention more particularly relates to querying the customers who opt a product or a service about their satisfaction about the product or the service, and accumulating the same data into a centralized computing machine. The accumulated data at the centralized computing machine is then processed and derived to generate various customized reports that help to analyze the business landscape of the customer satisfaction and create new marketing strategies.

BACKGROUND OF THE INVENTION
In a traditional customer feedback management system, a customer is provided with a paper feedback form after buying product/goods or after obtaining a service(s) from the commercial establishments. Example: at automobile car outlets, at automobile service centers, at hospitals, at retail establishments, at restaurant chains, at training institutes, corporate trainings or other similar type of company providing products or services to its customers.

Typically, a customer provides response feedback in a paper form and this feedback information doesn't reach the management many a times due to reasons such as feedback form mismanagement, wear and tear of paper based feedback form etc. Additionally, a customer who has provided feedback wouldn't be contacted back (either thanking him/her for taking/buying their service or product and for providing the feedback). Additionally, in case of paper response form, there is a high possibility of feedback information being modified or tampered by the company staff

Another drawback of existing system is manual intervention to consolidate the report into a readable format for the management and substantial time required to do this consolidation. Though after converting the paper readable feedback form to a digital data, the converted digital data are very poorly managed by storing them in certain spreadsheets such as Microsoft excel. This prevents the product or service owners in a state where they will be unable to obtain real time data regarding customer satisfaction and also prevents the product or service owners from deriving customized reports from the digitized data.

In another scenario, the customer on providing the feedback data to any digital data reader device, the digital data reader device must store the data on its local database and later must be manually transmitted to the centralized database either exporting the feedback data to a computer readable form or entering the same feedback data manually.

This indulges more time, people and resources to manage and transport the feedback customer data to centralized data repository server.

Hence there is a requirement for a system and method for managing the customer feedback data digitally and securely. Also there is requirement for storing the customer provided feedback data temporarily and transferring temporarily stored data to the centralized database later depending upon the availability of the internet resource.

The above mentioned shortcomings, disadvantages and problems are addressed herein and which will be understood by reading and studying the following specification.

OBJECTS OF THE INVENTION

The primary object of the present invention is to provide a system and method to collect and collate of various feedback responses from customers through handheld computing machines.

Another object of the present invention is to provide a system and method for storing the feedback responses received from the customers, temporarily in the hand held computing machines.

It is yet another object of the present invention to provide a system and method for transferring the temporarily stored feedback responses in hand held computing machines to the centralized database based upon the availability of the internet connection.
It is yet another object of the present invention to provide a system and method for utilizing the feedback responses stored in the centralized database to generate customized data reports.

It is yet another object of the present invention to provide a system and method for providing tamperproof data of customer satisfaction rating and comments to the product or service owner in real time.

It is yet another object of the present invention to provide a system and method of providing discount coupons, vouchers and other offers to the customer based on the feedback provided by the customer

It is yet another object of the present invention to provide a system and method of providing a web application which presents the user feedback data in a structured format.

It is yet another object of the present invention to provide a system and method of customer feedback management system wherein one or more product or service owners can user the feedback management system service to obtain the customer opinion on their product or service in real time.

These and other objects and advantages of the present invention will become readily apparent from the following detailed description taken in conjunction with the accompanying drawings.

SUMMARY OF THE EWENTION

The various embodiments of the present invention provide a system for collecting and collating various customer feedback data, the system comprising a hand held computing machine, a storage means embedded into the hand held computing machine to store the customer feedback data temporarily, a means for transmitting customer feedback data from the hand held computing machine, a active wireless data transmission network to send and receive customer feedback data, a centralized computing machine capable of receiving the transmitted customer feedback data and a storage means connected to the centralized computing machine to store the transmitted customer feedback data wherein the customer feedback data is provided through the hand held computing machine to be stored temporarily in the embedded storage of the hand held computing machine and transmit the stored temporary customer feedback data from the handheld computing machine to the centralized computing machine through a means of active wireless data transmission network.

According to an embodiment of the present invention, the system wherein the hand held device is at least one of a touch screen Smartphone device or a touch screen tablet computer and the hand held device comprises at least one of an iOS, a android or a widows computing operating system platform. Further, the hand held device comprises of at least a wireless transmission medium or a tele-modem facility through a telephone SIM card. The wireless transmission medium is at least a Wi-Fi adapter or a component that provides a similar fijnctionality of transmitting data. The system also comprises a storage means embedded to the hand held computing device which is at least an in-built
memory chip or an extendable memory card capable of storing 512 mega bytes of data.

According to an embodiment of the present invention, the system also comprises a means for transmitting customer feedback data from the hand held computing machine to the centralized computing machine through an active internet connection or a data network that performs the similar function of the active internet connection. The system also comprises a centralized computing machine capable of receiving the transmitted customer feedback data which is at least a general purpose computer comprising storage means to store data and a network adapter to receive transmitted data. A network adapter is a wireless network adaptor or a wired network adapter such as network interface card. A storage means is connected to the centralized computing machine to store the transmitted customer feedback data is at least a magnetic hard disk, a tape drive or an electro mechanical component which does the similar function of data storage.

According to an embodiment of the present invention, a method of collecting and collating various customer feedback data, the method comprising steps of a customer providing a feedback data on a hand held computing machine, the customer feedback data is stored temporarily on the hand held computing machine if no active internet connection is available, the customer feedback data is transmitted to a centralized computing machine from the hand held computing machine on discovering and connecting to a active internet connection and the customer feedback data gets stored in the storage medium on the centralized computing machine wherein the customer feedback data stored in the centralized computing machine is used to derive various customized data reports using a web application and offer to create unique marketing activities by the owner of the product or the service provider to the customer directly.

According to an embodiment of the present invention, the method of collecting and collating various customer feedback data is a software program installed on a touch screen smart phone device or a touch screen tablet computer and the customer feedback data provided on the hand held device is at least a customer satisfaction rating, customer comments to a product or a service the customer opted for, name of the sales representative, branch or outlet name, name of the customer, telephone number of the customer, e-mail address of the customer, internal tracking number and other customized questionnaires.

According to an embodiment of the present invention, the internal tracking number is at least a bill number or an invoice number associated with the service or the product the customer opted for and customized questionnaires are queries created by the owner of the product or the service provider using the web application on the centralized computing machine or web application from the product or service owner's computing machine.

According to an embodiment of the present invention, the customer feedback data provided on the hand held computing machine is transmitted to the centralized computing machine using secure https protocol and the customer feedback data provided on the hand held computing machine and transmitted to the centralized computing machine is a non-tamperable data.

According to an embodiment of the present invention, a dynamic pop up screen is displayed on the hand held computing machine depending upon the customer satisfaction rating provided by the customer and a delayed pop up message is received by the customer, later through a SMS or an email communication depending upon the customer satisfaction rating provided by the customer.

According to an embodiment of the present invention, the customer feedback data is stored temporarily on the hand held computing machine's embedded memory if no active internet connection is available to transmit the customer feedback data to the centralized computing machine and the customer feedback data stored temporarily on the hand held computing machine's embedded memory is transmitted to the centralized computing machine when the hand held computing machine discovers and connects to an active internet connection.

According to an embodiment of the present invention, the customer feedback data stored temporarily on the hand held computing machine's embedded memory is flushed and deleted from the hand held computing machine's embedded memory after transmitting the temporarily stored customer feedback data to the centralized computing machine.

According to an embodiment of the present invention, the customer feedback data stored in the centralized computing machine is accessed by a web application using a valid login credentials either on the centralized computing machine through a web application or the web application from the product or service owner's computing machine and the owner of the product or the service offer various discounts and offer promotions to the customers
who provided a valid feedback directly.

According to an embodiment of the present invention, the owner of the product or the service can access structured and customized data reports through the web application on the centralized computing machine or the web application from the product or service owner's computing machine and the feedback data comprises of one or more products or services and promotions relating to one or more vendors which is configurable in the web application on the centralized computing machine or the web application from the product or service owner's computing machine.

These and other aspects of the embodiments herein will be better appreciated and understood when considered in conjunction with the following description
and the accompanying drawings. It should be understood, however, that the following descriptions, while indicating preferred embodiments and numerous specific details thereof, are given by way of illustration and not of limitation. Many changes and modifications may be made within the scope of the embodiments herein without departing from the spirit thereof, and the embodiments herein include all such modifications.

BRIEF DESCRIPTION OF THE DRAWINGS

The other objects, features and advantages will occur to those skilled in the art from the following description of the preferred embodiment and the accompanying drawings in which:

FIG. 1 is a block diagram depicting the architecture of system and method of collecting and collating various customer feedback data according to an embodiment of the present invention.

Although specific features of the present invention are shown in some drawings and not in others. This is done for convenience only as each feature may be combined with any or all of the other features in accordance with the present invention.

DETAILED DESCRIPTION OF THE INVENTION

In the following detailed description, reference is made to the accompanying drawings that form a part hereof, and in which the specific embodiments that may be practiced is shown by way of illustration. These embodiments are described in sufficient detail to enable those skilled in the art to practice the embodiment and it is to be understood that the logical, mechanical and other changes may be made without departing from the scope of the embodiments.

The following detailed description is therefore not to be taken in a limiting sense.
The various embodiments of the present invention provide a system and method for collecting and collating various customer feedback data, the system comprising a hand held computing machine, a storage means embedded into the hand held computing machine to store the customer feedback data temporarily, a means for transmitting customer feedback data from the hand held computing machine, a active wireless data transmission network to send and receive customer feedback data, a centralized computing machine capable of receiving the transmitted customer feedback data and a storage means connected to the centralized computing machine to store the transmitted customer feedback data wherein the customer feedback data is provided through the hand held computing machine to be stored temporarily in the embedded storage of the hand held computing machine and transmit the stored temporary customer feedback data from the handheld computing machine to the centralized computing machine through a means of active wireless data transmission network.

Further, the method of collecting and collating various customer feedback data the method comprising steps of a customer providing a feedback data on a hand held computing machine, the customer feedback data is stored temporarily on the hand held computing machine if no active internet connection is available, the customer feedback data is transmitted to a centralized computing machine from the hand held computing machine on discovering and connecting to a active internet connection and the customer feedback data gets stored in the storage medium on the centralized computing machine wherein the customer feedback data stored in the centralized computing machine is used to derive various customized data reports using a web application and offer to create unique marketing activities by the owner of the product or the service provider to the customer.

Conventionally, a customer provides response feedback in the paper form and this feedback information doesn't reach the management many a times due to reasons such as feedback form mismanagement, wear and tear of paper based feedback form etc. Additionally, a customer who has provided feedback wouldn't be contacted back (either thanking him/her for taking/buying their service or product and for providing the feedback). Additionally, in case of paper response form, there is a high possibility of feedback information being modified or tampered by the company staff.

The process of collecting and collating various customer feedback data begins with providing a hand held computing machine to a customer who has bought a service or a product to rate the service or the product and answer few questionnaires relating to the same. The hand held computing machine is basically a touch screen computing machine such as a smart phone or a tablet computer and the smart phone and tablet computer comprises at least an operating system such as iOS, android or windows. As the system and method for customer feedback data collection and collation is a software application, this software is installed on any smart phone and tablet computer which comprises at least one of the iOS, android or windows operating system platforms. This software application for the purpose of the convenience is termed as eFMS (e-Feedback Management Systems) mobile application as the customer feedback is collected, collated and stored electronically.

The installation of eFMS mobile application on the handheld computing machine begins with the mobile application asking for valid software license key. Installation is incomplete without entering the valid software license key and authenticating the same over an active internet connection. The entered software license key is validated via internet at the centralized computing machine alternatively known as a server. During the time of validation, Unique Hardware Identification Number (UHID) of the hand held computing machine is sent to the web application on the centralized computing machine along with the valid software license key data. In this manner the information (feedback and customer information) relevant for a company is stored exclusively in the web application server alternately known as centralized computing machine. Further, already existing users of eFMS mobile application can add more number of licenses at any point of time (as a part of their expansion). Theses license key will be sent to the client registered e-mail id along with the procedure of activation of the mobile application.

Before providing the hand held computing machines to the customer which have ePMS mobile application preconfigured and installed, for rating a product or a service, the sales representative will input or select little information relating to the product or service the customer opted for. This little information comprises at least a product or a service detail that the customer opted for, name of the sales representative who was responsible for providing the product or service to the particular customer and an internal tracking number such as a bill or an invoice number. The information related to the list of products or services, list of sales person for that particular branch or outlet is entered in the web application and this information flows into the mobile application software installed on the handheld computing machine. Only valid and relevant data can be chosen and this information is entered via a web application at the centralized computing machine or from the web application at the owner's end by authorized persons of the company.

On providing a hand held computing machine to a customer who has bought a service or a product to rate the service or the product and answer few questionnaires relating to the same, the customer enters few personal details with the feedback and comments. The personal details includes at least a customer name, a customer email address, a customer phone number, feedback information such as opinion about the service obtained during the purchasing process, experience of the customer, the quality of the product or service etc.

These and similar questions with the content of the feedback information is
configurable, customizable, created and entered in the web application by the company management. The feedback form on the hand held computing machine also includes a provision to enter free text in the form named as "comments" or "suggestion", numerical feedback ratings and a submit button to complete the feedback cycle. On clicking the submit button on the hand held computing machine, the data selected by the sales representative combined with the data of the customer feedback data is transmitted to the centralized computing machine through a secure https protocol.

As soon as a customer submits the data by pressing the submit button on the hand held computing machine, a pop-up screen is displayed. This screen will provide a 'feedback' to the customer who has provided a feedback. The message that is displayed in this pop-up screen is dynamic depending on the rating that was provided by the customer. For example, messages in the pop-up vary when minimum 25% of the feedback is 'bad' and when greater than or equal to 75% are rated 'excellent'.

On obtaining the customer feedback data, the eFMS mobile application on the hand held computing machine checks whether an active internet connection is available or not. If an active internet connection is not available, the ePMS mobile application on the hand held computing machine stores the customer feedback data temporarily on the database created in the memory embedded to the hand held computing machine. For this purpose, the embedded memory on the hand held computing machine must be at least capable of storing 512 megabytes of data. On detecting an active internet connection by the eFMS mobile application, the hand held computing machine transmits the temporary data stored on the embedded memory is transmitted to a centralized computing machine which also known as a server computer. The centralized computing machine stores the received data on a data storage devices such as magnetic discs, magnetic tapes etc.

A company or an owner of a product or service registered to receive customer feedback is provided with a unique user ID and password to enter into the web application of the eFMS. Management of the company or an owner of a product or a service can view the report on the feedback data provided by the customer based on period, product or sales representative. The management of the company or an owner can also create customized reports by using the available data stored on the centralized computing machine also know as server computer. For example, the management of the company or an owner can create a report which extracts age of customers who are opting for the particular product or service in a specific duration of time. Further, the management of the company or the owner has option to change the feedback questions/content, delete or add sales representative and product/service description. This gets reflected in the handheld device via internet connection.

Further, management of the company or an owner can take decision to either provide discount voucher to all the customers or set of customer (those who are dissatisfied or to those who are satisfied). Discount vouchers then will be either is mailed to the customers or SMS message is sent to their mobile number (as provided by the customer while providing the feedback). This feature is configurable at the web application. Also, management of the company or an owner can frame customized feedback questions, list down their products or services offered to their client, list down the sales representatives responsible for a particular outlet or branch and access feedback reports for their various branches using the web application. Also, existing users of eFMS web application who have muUiple operating locations where the e-FMS mobile application is deployed can view the reports based on the location.

FIG.l is a block diagram depicting the architecture of system and method of collecting and collating various customer feedback data according to an embodiment of the present invention. According the embodiment, before providing the hand held computing machine 103 which have eFMS mobile application preconfigured and installed to a customer 102 for the rating of a product or a service, the sales representative will input or select little information relating to the product or service the customer opted for. This little information comprises at least a product or a service detail that the customer opted for, name of the sales representative who was responsible for providing the product or service to the particular customer and an internal tracking number such as a bill or an invoice number. The information related to the list of products or services, list of sales person for that particular branch or outlet is entered in the web application and this information flows into the mobile application software installed on the handheld computing machine 103. Only valid and relevant data can be chosen and this information is entered via a web application at the centralized computing machine 104 or from the web application at the owner's end by authorized persons of the company.

On providing a hand held computing machine 103 to a customer 102 who has bought a service or a product to rate the service or the product and answer few questionnaires relating to the same, the customer 102 enters few personal details with the feedback and comments. The personal details includes at least a customer name, a customer email address, a customer phone number, feedback information such as opinion about the service obtained during the purchasing process, experience of the customer, the quality of the product or service etc. These and similar questions with the content of the feedback information is configurable, customizable, created and entered in the web application by the company management. The feedback form on the hand held computing machine 103 also includes a provision to enter free text in the form named as "comments" or "suggestion", numerical feedback ratings and a submit button to complete the feedback cycle. On clicking the submit button on the hand held computing machine 103, the data selected by the sales representative combined with the data of the customer feedback data is transmitted to the centralized computing machine 104 through a secure https protocol.

As soon as a customer 102 submits the data by pressing the submit button on the hand held computing machine 103, a pop-up screen is displayed. This screen will provide a 'feedback' to the customer 102 who has provided a feedback. The message that is displayed in this pop-up screen is dynamic depending on the rating that was provided by the customer 102.

On obtaining the customer feedback data, the eFMS mobile application on the hand held computing machine 103 checks whether an active internet connection is available or not.

If an active internet connection is not available, the eFMS mobile application on the hand held computing machine 103 stores the customer feedback data temporarily on the database created in the memory embedded to the hand held computing machine 103. For this purpose, the embedded memory on the hand held computing machine 103 must be at least capable of storing 512 megabytes of data. On detecting an active internet connection by the eFMS mobile application, the hand held computing machine 103 transmits the temporary data stored on the embedded memory to a centralized computing machine 104 which also known as a server computer. The centralized computing machine 104 stores the received data on a data storage devices such as magnetic discs, magnetic tapes etc.

A company or an owner of a product or service registered to receive customer feedback is provided with a unique user ID and password to enter into the web application 105 of the eFMS. Management of the company or an owner of a product or a service can view the report on the feedback data provided by the customer 102 based on period, product or sales representative. The management of the company or an owner can also create customized reports by using the available data stored on the centralized computing machine 104 also know as server computer. For example, the management of the company or an owner can create a report which extracts age of customers who are opting for the particular product or service in a specific duration of time. Further, the management of the company or an owner has option to change the feedback
questions/content, delete or add sales representative and product/service description. This gets reflected in the handheld computing machine 103 via internet connection.

Further, management of the company or an owner can take decision to either provide discount voucher to all the customers 102 or set of customer 102 (those who are dissatisfied or to those who are satisfied). Discount vouchers then will be either is mailed to the customers 102 or SMS message is sent to their mobile number (as provided by the customer 102 while providing the feedback). This feature is configurable at the web application 104. Also, management of the company or an owner can frame customized feedback questions, list down their products or services offered to their client, list down the sales representatives responsible for a particular outlet or branch and access feedback reports for their various branches using the web application 105. Also, existing users of eFMS web application 105 who have multiple operating locations where the e-FMS mobile application is deployed can view the reports based on the location.

The foregoing description of the specific embodiments fully reveals the general nature of the embodiments herein that others can, by applying current knowledge, readily modify and/or adapt for various applications such specific embodiments without departing from the generic concept, and, therefore, such adaptations and modifications should and are intended to be comprehended within the meaning and range of equivalents of the disclosed embodiments. It is to be understood that the phraseology or terminology employed herein is for the purpose of description and not of limitation. Therefore, while the embodiments herein have been described in terms of preferred embodiments, those skilled in the art will recognize that the embodiments herein can be practiced with modification within the spirit and scope of the appended claims.

ADVANTAGES OF THE INVENTION

The various embodiments of the present invention provide a system and method collecting and collating various customer feedback data electronically thereby avoiding paper feedback forms which are easily tamperable and affected by wear and tear.

The customer feedback data is maintained at a centralized database location and is accessed by a web application such as a web browser which runs on any operating system platform.

The customer feedback data is maintained temporarily at a database created in the memory embedded of the hand held computing machine if no active internet connection is available. On detecting an active internet connection the temporarily stored data in the handheld computing machine is flushed to the centralized computing machine. This avoids the problem of having an active internet connection to enable the complete working.

The centralized computing machine stores the data of various customers which helps the company or the owner of the product or the service to determine various business trends and generate customized reports.

The company or owner of a product or the service can send gift vouchers, discount coupons and product promotion offers directly to the customer which in turn avoids the intermediate marketing personals and delay in completing the marketing activity.

The company or owner of a product or the service can obtain real time customer feedback data in a structured format by using a web application such as web browser.

The eFMS mobile customer feedback software solution is an eco-friendly solution for taking customer feedback which totally avoids the traditional paper/pen feedback methodology.

The eFMS mobile customer feedback software solution can also accommodate new product or partner product promotions.

The eFMS mobile customer feedback software solution provides options for company or owner of a product or the service to frame feedback questions, list down their products/services offered to their client, list down the sales representatives responsible for a particular outlet/branch, access feedback reports for their various branches

A highly secured https protocol is used for data transfer from hand held computing device to a centralized computing machine as well as to view the data via portal this is similar to the banking websites which are following this https concept where critical client information are maintained.

Already existing users of e-FMS can add more number of licenses at any point of time as a part of their expansion. The license key will be sent to the client registered email id along with the procedure of activation of the mobile application.

Existing users of e-FMS who have multiple locations where the e-FMS mobile application is deployed can view the reports based on the location and the entire web application is designed is based on the springS security.

Although the embodiments herein are described with various specific embodiments, it will be obvious for a person skilled in the art to practice the invention with modifications.

However, all such modifications are deemed to be within the scope of the claims.

It is also to be understood that the following claims are intended to cover all of the generic and specific features of the embodiments described herein and all the statements of the scope of the embodiments which as a matter of language might be said to fall there between.

CLAIMS

What is claimed is:

1. A system for collecting and collating various customer feedback data, the
system comprising:

a hand held computing machine;

a storage means embedded into the hand held computing machine to store

the customer feedback data temporarily;

a means for transmitting customer feedback data from the hand held
computing machine;

a active wireless data transmission network to send and receive customer
feedback data;

a centralized computing machine capable of receiving the transmitted
customer feedback data; and

a storage means connected to the centralized computing machine to store
the transmitted customer feedback data;

wherein the customer feedback data is provided through the hand held computing machine to be stored temporarily in the embedded storage of the hand held computing machine and transmit the stored temporary customer feedback data from the handheld computing machine to the centralized computing machine through a means of active wireless data transmission network.

2. The system of claim 1, wherein the handheld computing machine is at least
one of a touch screen Smartphone device or a touch screen tablet computer.

3. The system of claim 1, wherein the handheld computing machine comprises at
least one of an iOS, a android or a widows computing operating system platform.

4. The system of claim 1, wherein the handheld computing machine comprises of at least a wireless transmission medium or a tele-modem facility through a telephone SIM card.

5. The system of claim 4, wherein the wireless transmission medium is at least a Wi-Fi adapter or a component that provides a similar functionality of transmitting data.

6. The system of claim 1, wherein the storage means embedded to the hand held computing device is at least an in-built memory chip or an extendable memory card.

7. The system of claim 6, wherein the storage means is at least capable of storing 512 mega bytes of data

8. The system of claim 1, wherein a means for transmitting customer feedback data from the hand held computing machine to the centralized computing machine is at least an active internet connection or a data network that performs the similar function of the active internet connection.

9. The system of claim 1, wherein the centralized computing machine capable of receiving the transmitted customer feedback data is at least a general purpose computer comprising storage means to store data and a network adapter to receive transmitted data.

10. The system of claim 9, wherein the network adapter is a wireless network adaptor or a wired network adapter such as network interface card number and other customized questionnaires.

15. The method of claim 14, wherein the internal tracking number is at least a bill number or an invoice number associated with the service or the product the customer opted for.

16. The method of claim 14, wherein the customized questionnaires are queries created by the owner of the product or the service provider using the web application on the centralized computing machine or web application from the product or service owner's computing machine.

17. The method of claim 12, wherein the customer feedback data provided on the hand held computing machine is transmitted to the centralized computing machine using secure https protocol.

18. The method of claim 12, wherein the customer feedback data provided on the hand held computing machine and transmitted to the centralized computing machine is a non-tamperable data.

19. The method of claim 12, wherein a dynamic pop up screen is displayed on the hand held computing machine depending upon the customer satisfaction rating provided by the customer.

20. The method of claim 12, wherein a delayed pop up message is received by the customer, later through a SMS or an email communication depending upon the customer satisfaction rating provided by the customer.

21. The method of claim 12, wherein the customer feedback data is stored temporarily on the hand held computing machine's embedded memory if no active internet connection is available to transmit the customer feedback data to the centralized computing machine.

22. The method of claim 12, wherein the customer feedback data stored temporarily on the hand held computing machine's embedded memory is transmitted to the centralized computing machine when the hand held computing machine discovers and connects to an active internet connection.

23. The method of claim 22, wherein the customer feedback data stored temporarily on the hand held computing machine's embedded memory is flushed and deleted from the hand held computing machine's embedded memory after transmitting the temporarily stored customer feedback data to the centralized computing machine.

24. The method of claim 12, wherein the customer feedback data stored in the centralized computing machine is accessed by a web application using a valid login credentials either on the centralized computing machine through a web application or the web application from the product or service owner's computing machine.

25. The method of claim 12, wherein the owner of the product or the service offer various discounts and offer promotions to the customers directly, who provided a valid feed back through the web application on the centralized computing machine or the web application from the product or service owner's computing machine.

26. The method of claim 12, wherein owner of the product or the service can access structured and customized data reports through the web application on the centralized computing machine or the web application from the product or service owner's computing machine.

27. The method of claim 12, wherein the method of collecting and collating various customer feedback data comprises of one or more products or services and promotions relating to one or more vendors which is configurable in the web application on the centralized computing machine or the web application from the product or service owner's computing machine.

11. The system of claim 9, wherein the storage means connected to the centralized computing machine to store the transmitted customer feedback data is at least a magnetic hard disk, a tape drive or an electro mechanical component which does the similar function of data storage.
12. A method of collecting and collating various customer feedback data, the method comprising steps of:
a customer providing a feedback data on a hand held computing machine;
storing the customer feedback data temporarily on the hand held
computing machine if no active internet connection is available;
transmitting the customer feedback data to a centralized computing
machine from the hand held computing machine on discovering and
connecting to a active internet connection; and
storing the customer feedback data in the storage medium on the
centralized computing machine; wherein the customer feedback data stored in the centralized computing machine is used to derive various customized data reports using a web application and offer to create unique marketing activities by the owner of the product or the service provider to the customer.
13. The method of claim 12, wherein the method of collecting and collating various customer feedback data is a software program installed on a touch screen smart phone device or a touch screen tablet computer.
14. The method of claim 12, wherein the customer feedback data provided on the hand held device is at least a customer satisfaction rating, customer comments to a product or a service the customer opted for, name of the sales representative, branch or outlet name, name of the customer, telephone number of the customer, e-mail address of the customer, internal tracking