TECHNICAL FIELD
[001]
The present invention relates to the field of online marketing and advertising and, in particular,
relates to the management of tags on web pages of one or more publishers for advertisement serving.
BACKGROUND
[002]
Internet or online advertising is the fastest growing advertising medium in the last few years.
Due to the exploding popularity of the internet, a vast number of users are engaged on the internet
through their portable communication devices. Nowadays, a wide range of information related to
various users is easily available through the internet. Sophistication of internet has enabled easy access
for any entity to publish, consume and aggregate content. Online publishers or website owners utilize
this information for offering opportunities for online advertising or online marketing through their web
pages. Moreover, this information is accessed using the technologies available today which provide the
online publishers with valuable data for advertising purposes.
[003]
Going further, the online publishers gather the information using various marketing tags on their
web pages. These marketing tags correspond to HTML or Javascript code which enable loading of one
or more advertisements which can be displayed to the users online. Traditionally, these tags are
enabled to track online user activity and may be activated at any time during the loading of a web page
of the online publishers. With rapid expansion of the digital marketing world, thousands of marketing
vendors having their own tag want the online publishers to add their tag onto their site for enabling
their technologies to facilitate serving of one or more advertisements and in turn generate revenue.
These tags are contained in the HTML/Javascript code of the web pages and load each time the web
page is requested from a web server of the online publisher and loaded.
[004]
Further, the tags are contained in a container tag which is responsible for managing all the tags
on a web page of the online publishers. The container tag works on a pre-defined set of rules for
executing or firing tags contained in the container tag. Online publishers include these one or more
tags in the code of their web pages for enabling displaying of one or more advertisements in real time.
Moreover, each tag corresponds to a specific advertiser of one or more advertisers who are permitted to
serve the advertisements on the corresponding one or more publishers. In addition, these ad tags maybe provided by advertisement supplying intermediaries like advertisement networks, advertisement
exchanges, affiliates, advertisement agencies and the like.
[005]
Several systems and methods exist in the art for management and execution of tags contained in
the container tag on the web pages of the online publishers. One such system performs the execution of
the tags in the container tag based on the properties of the tag and based on a context of loading of the
web page.
Another such system manages the execution of tags for serving the one or more
advertisements based on matching between the online publisher site tags and the advertisement tags of
the corresponding advertisement. Yet another such system executes the tags in the container tags by
selectively activating tags based on the user behavior and context. Yet another such system performs
the management of tags by scanning a web page of the publisher for identifying page tags and matching
one or more variables in the page tag to a vendor validation rule.
[006]
However, the present systems and methods for managing and executing the tags in the tag
container are efficient. The present systems and methods do not allow the firing of each tag in the
container tag based on certain conditions or events provided by the one or more advertisers. The
absence of advertiser conditions often leads to execution of irrelevant tags which do not help in serving
the right type of advertisements to the users in real time which results in wastage of advertisements and
loss of revenue for both the publisher and the advertiser. Moreover, the present systems and methods
do not allow firing of each tag based on specific actions taken by the one or more users which have
been listed by the advertisers.
[007]
In the light of the above stated discussion, there is a need for system that overcomes the above
stated disadvantages.
SUMMARY
[008]
In an aspect of the present disclosure, a tag management system for managing a plurality of tags
embedded on a plurality of web pages associated with one or more publishers is provided. The
plurality of tags is contained in a tag container. The tag management system includes a rule creation
engine in a processor; the rule creation engine is configured to define a plurality of rules for each of the
plurality of tags embedded in each of the plurality of web pages, a receiving module in the processor,
the receiving module is configured to receive a first set of information associated with one or more
event types on the corresponding one or more publishers, a tag execution module in the processor, the
tag execution module is configured to execute each of the plurality of tags based on a pre-determined
criterion and a file generating module in the processor, the file generating module is configured togenerate a file based on changes in each of the plurality of tags. Each of the plurality of rules is defined
based on the pre-determined criterion. Each rule of the plurality of rules is defined for execution of a
corresponding tag of the plurality of tags. Each of the plurality of rules is defined by corresponding
one or more advertisers. Each rule of the plurality of rules is created based on an event type. The one
or more event types corresponds to a specific set of pre-defined actions taken by one or more users on
the corresponding one or more publishers containing the plurality of tags. The first set of information
is received in real time. Each of the plurality of tags is executed based on the corresponding plurality
of rules defined for each of the plurality of tags. A specific tag of the plurality of tags is executed on
execution of a rule of the plurality of rules corresponding to the specific tag. The execution of each of
the plurality of tags is based on the received first set of information. The file is created for each of the
plurality of tags. The file is generated for determining the specific tag of the plurality of tags on the
corresponding one or more publishers executed. The generated file is dynamically pushed to a content
delivery network.
STATEMENT OF THE DISCLOSURE
[009]
The present disclosure relates to a tag management system for managing a plurality of tags
embedded on a plurality of web pages associated with one or more publishers is provided. The
plurality of tags is contained in a tag container. The tag management system includes a rule creation
engine in a processor; the rule creation engine is configured to define a plurality of rules for each of the
plurality of tags embedded in each of the plurality of web pages, a receiving module in the processor,
the receiving module is configured to receive a first set of information associated with one or more
event types on the corresponding one or more publishers, a tag execution module in the processor, the
tag execution module is configured to execute each of the plurality of tags based on the pre-determined
criterion and a file generating module in the processor, the file generating module is configured to
generate a file based on changes in each of the plurality of tags. Each of the plurality of rules is defined
based on a pre-determined criterion. Each rule of the plurality of rules is defined for execution of a
corresponding tag of the plurality of tags. Each of the plurality of rules is defined by corresponding
one or more advertisers. Each rule of the plurality of rules is created based on an event type. The one
or more event types corresponds to a specific set of pre-defined actions taken by one or more users on
the corresponding one or more publishers containing the plurality of tags. The first set of informationis received in real time. Each of the plurality of tags is executed based on the corresponding plurality
of rules defined for each of the plurality of tags. A specific tag of the plurality of tags is executed on
execution of a rule of the plurality of rules corresponding to the specific tag. The execution of each of
the plurality of tags is based on the received first set of information. The file is created for each of the
plurality of tags. The file is generated for determining the specific tag of the plurality of tags on the
corresponding one or more publishers to be executed. The generated file is dynamically pushed to a
content delivery network.
BRIEF DESCRIPTION OF THE FIGURES
[0010]
Having thus described the invention in general terms, reference will now be made to the
accompanying drawings, which are not necessarily drawn to scale, and wherein:
[0011]
FIG. 1A and FIG. 1B illustrate a general overview of a system for managing a plurality of tags
embedded on a plurality of web pages associated with one or more publishers, in accordance with
various embodiments of the present disclosure; and
[0012]
FIG. 2 illustrates a block diagram of a communication device, in accordance with various
embodiments of the present disclosure.
DETAILED DESCRIPTION
[0013]
It should be noted that the terms "first", "second", and the like, herein do not denote any order,
quantity, or importance, but rather are used to distinguish one element from another. Further, the terms
"a" and "an" herein do not denote a limitation of quantity, but rather denote the presence of at least one
of the referenced item.
[0014]
FIG. 1A illustrates a general overview of a system 100 for managing a plurality of
tags embedded on a plurality of web pages associated with one or more publishers, in
accordance with various embodiments of the present disclosure. The system 100 includes a
portable communication device 104 associated with a user 102, one or more publishers 106,
one or more advertisers 108, a communication network 110, a tag management system 112
and an ad server 114. In addition, the tag management system 112 enables the managing of
the plurality of tags embedded on the plurality of web pages associated with one or morepublishers 106. In an embodiment of the present disclosure, the managing of the plurality of
tags is performed for serving one or more advertisements to one or more users in real time.
[0015]
Going further, the system 100 enables the one or more publishers 106 to increase
performance of the one or more advertisements and generate higher revenue by providing or
serving the one or more advertisements by executing a corresponding relevant tag of the
plurality of tags associated with an advertiser of the one or more advertisers 108 (as
explained below in the patent application). In addition, the user 102 may be any person or
individual currently accessing the portable communication device 104. In an embodiment
of the present disclosure, the user 102 is an owner of the portable communication device
104. Examples of the portable communication device 104 include but may not be limited to
a smart phone, a desktop computer, a laptop, a tablet, a personal digital assistant, a wearable
device or any other portable communication device known in the art. In addition, the
portable communication device 104 is associated with a specific type of operating system.
The type of operating system associated with the portable communication device 104
includes but may not be limited to an Android operating system, iOS, Mac operating system,
Windows operating system, Bada operating system and Symbian operating system.
[0016]
Moreover, the portable communication device 104 includes an internet facility. In
an embodiment of the present disclosure, the portable communication device 104 is
presently connected to the internet. In an embodiment of the present disclosure, the portable
communication device 104 is connected to the internet through a WiFi connection. In
another embodiment of the present disclosure, the portable communication device 104 is
connected to the internet through a data connection provided by a telecom service provider.
In an embodiment of the present disclosure, the portable communication device 104 is
connected to an internet broadband system, a local area network, a wide area network, a
digital or analog cable television network or any other communication network presently
known in the art. The internet broadband system maybe a wired or a wireless system.
[0017]
In an embodiment of the present disclosure, the portable communication device 104
includes one or more browsers 104a pre-installed in the portable communication device
104. The one or more browsers 104a enable the user 102 to access the internet. In an
embodiment of the present disclosure, the user 102 accesses the portable communication
device 104 for accessing a publisher of the one or more publishers 106 on a browser of theone or more browsers. In an embodiment of the present disclosure, the user 102 accesses
one or more websites of the corresponding one or more publishers 106 for accessing any
content. In an embodiment of the present disclosure, the website accessed by the user 102
on the portable communication device 104 may show content related to interests of the user
102.
[0018]
Examples of the one or more browsers 104a include google chrome, internet
explorer, Mozilla firefox, opera mini or any other browser for accessing the one or more
publishers known in the art.
Further, the content accessed by the user 102 on the
corresponding one or more browsers 104a include one or more sports content, one or more
news content, one or more movies content, one or more e-commerce content and the like.
The one or more browsers 104a allow the user 102 to access the one or more websites based
on his/her choice. The one or more websites are associated with the one or more publishers
106 hosting the one or more websites on the web.
[0019]
Moreover, the one or more websites display the one or more content for the user
102. In addition, the one or more content may be an audio content, an audio-video content,
a video content, a text content and the like. In an embodiment of the present disclosure, the
one or more websites include an e-commerce website, a social networking website, a news
website, a blog, photo sharing website or any other type of website providing the one or
more content to the user 102.
[0020]
Further, the one or more publishers 106 correspond to one or more website owners
for providing content to the user 102 of the one or more users. Furthermore, the one or
more publishers 106 provide the one or more users with a single type of content or a
multiple type of content. The type of content includes one or more video content, one or
more audio content, one or more text content, one or more audio-video content and the like.
Moreover, each of the one or more publishers 106 is associated with a specific category of
publishers. Examples of the one or more publishers 106 include but may not be limited to
Amazon, jabong, myntra, fashionandyou, dailymotion, flipkart and snapdeal.
In an
embodiment of the present disclosure, the publisher of the one or more publishers 106
accessed by the user 102 corresponds to an e-commerce publisher.
[0021]
Going further, the one or more publishers 106 provide space, areas or a part of their
web pages for advertising purposes. These areas or spaces on the web pages are referred toas advertisement slots. The web page can have the various advertisement slots depending
on choice of each of the one or more publishers 106. The one or more publishers 106
advertise products, services or businesses to the one or more users for generating revenue.
It may be noted that the term publisher in context of the present application may be referred
to as publisher website which may have advertisement slots for advertising.
In an
embodiment of the present disclosure, the term publisher in context of the present
application may be referred to as a mobile application or a mobile website which may have
the advertisement slots for advertising.
[0022]
In an embodiment of the present disclosure, the one or more publishers 106 display
the one or more advertisements on the corresponding advertisement slots in the web pages
of the one or more publishers 106. In an embodiment of the present disclosure, the one or
more publishers 106 display the one or more advertisements when the user 102 requests for
the content to be displayed on the one or more publishers 106 website. In an embodiment of
the present disclosure, the one or more advertisements are displayed for generating revenue
based on number of impressions, number of clicks, number of installs or other one or more
actions taken by the one or more users on viewing or encountering the one or more
advertisements. In an embodiment of the present disclosure, the one or more advertisements
are displayed during viewing of the content.
For example, a user A encounter an
advertisement while viewing one or more products on a publisher (say, Amazon). In another
embodiment of the present disclosure, the one or more advertisements are displayed along
with the content viewed by the user 102 of the one or more users in the corresponding one
or more advertisement slots on the one or more publishers 106.
[0023]
Moreover, the one or more publishers 106 include one or more tags 106a on each
webpage of the plurality of web pages associated with each of the one or more publishers
106. The one or more tags 106a correspond to one or more ad tags contained in code of the
web page. The one or more tags 106a correspond to a unique and small piece of code. In
addition, the one or more tags 106a are embedded in the web pages of the one or more
publishers for advertising purposes. In an embodiment of the present disclosure, the one or
more tags 106a are executed based on some pre-defined rules (as explained later in the
patent application).[0024]
In an embodiment of the present disclosure, the one or more publishers 106 request
for webpage content from a web server associated with the one or more publishers 106
when the user 102 loads the web page of the corresponding one or more publishers 106.
Moreover, the web server provides the web page content along with the one or more tags
106a. In an embodiment of the present disclosure, the one or more tags 106a are pre-stored
in the web server. In an embodiment of the present disclosure, each of the one or more tags
106a are contained in a master tag known as a container tag. The container tag executes
each of the one or more tags 106a based on a pre-defined events (as explained in detail
below in the patent application).
[0025]
In an embodiment of the present disclosure, the one or more tags 106a are executed
based on one or more actions taken by the user 102 on the corresponding publisher of the
one or more publishers 106. In addition, each of the one or more tags 106a is made based
on a corresponding rule for execution in real time. In an embodiment of the present
disclosure, the one or more tags 106a enable the one or more publishers 106 to collect
information associated with the user 102 of the one or more users. The information includes
a browsing history, behavioral information, interests of the user 102 and the like. In an
embodiment of the present disclosure, the one or more tags 106a are provided to the one or
more publishers 106 by advertisement supplying intermediaries.
The advertisement
supplying intermediaries include advertisement networks, advertisement exchanges,
advertisement agencies and the like.
[0026]
In another embodiment of the present disclosure, the one or more tags 106a are
provided by the tag management system 112 to the one or more publishers 106 in real time.
In an embodiment of the present disclosure, each of the one or more tags 106a is associated
with a correspond advertisement slot of the one or more advertisement slots for displaying
an advertisement of the one or more advertisements on the corresponding advertisement slot
of the one or more advertisement slots when the corresponding tag of the one or more tags
106a is executed. Moreover, the one or more publishers 106 are associated with the one or
more advertisers 108. In addition, the one or more advertisers 108 provide advertisements
to the one or more publishers 106 for displaying on their website or application. The
advertisements are placed on the advertisement slots on the website or the application.[0027]
Further, the one or more advertisers 108 purchase the one or more advertisement
slots from the one or more publishers 106. In an embodiment of the present disclosure, the
one or more advertisers 108 purchase the advertisement slots for displaying the one or more
advertisements on the corresponding advertisement slots for generating revenue based on
the number of impressions, the number of clicks, the number of installs or other one or more
actions taken by the one or more users on viewing the corresponding one or more
advertisements on the one or more publishers 106. Moreover, the one or more advertisers
108 provide the one or more advertisements to the one or more publishers 106 in real time.
[0028]
In an embodiment of the present disclosure, the one or more advertisements
displayed are associated with the interests of the user 102. In an embodiment of the present
disclosure, the one or more advertisements correspond to a content viewing history of the
one or more users for attracting more number of clicks from the one or more users in order
to increase the revenue generation. Going further, the one or more advertisers 108 and the
one or more publishers 104 are associated through one or more advertisement supplying
intermediaries.
[0029]
Moreover, the advertisement supplying intermediaries enables a connection or link
between the one or more publishers 106 and the one or more advertisers 108. In an
embodiment of the present disclosure, the advertisement supplying intermediaries works as
a third party medium for efficient buying and selling of the one or more advertisement slots.
In an embodiment of the present disclosure, the advertisement supplying intermediaries is a
platform for buying and selling of advertisement inventory between the one or more
publishers 106 and the one or more advertisers 108. In an embodiment of the present
disclosure, the advertisement supplying intermediaries deal with the one or more publishers
106 and the one or more advertisers 108 through a mutual contract for defining terms and
conditions associated with revenue.
[0030]
In an embodiment of the present disclosure, each tag of the one or more tags 106a is
associated with a corresponding advertiser of the one or more advertisers 108. In an
embodiment of the present disclosure, the advertiser of the one or more advertisers 108 may
be associated with more than one tag of the one or more tags 106a based on a number of
rules for the corresponding advertiser of the one or more advertisers 108. In addition, each
of the one or more advertisers 108 provides one or more conditions in order to execute theirtags of the one or more tags 106a. Moreover, the one or more conditions are provided based
on one or more advertisement campaigns run by the one or more advertisers 108. In an
embodiment of the present disclosure, the one or more conditions correspond to one or more
campaign goals associated with each of the one or more advertisers 108.
[0031]
In an embodiment of the present disclosure, the advertisement supplying
intermediaries run the one or more advertisement campaigns on behalf of the one or more
advertisers 108. In an embodiment of the present disclosure, the advertisement supplying
intermediaries specify the one or more conditions for the one or more advertisers 108 on
their behalf based on properties of the one or more advertisement campaigns for executing
their tags. In an embodiment of the present disclosure, the one or more advertisers 108
provide the one or more conditions through the tag management system 112.
[0032]
In an embodiment of the present disclosure, the one or more publishers 106 and the
one or more advertisers 108 generate revenue by providing and displaying the one or more
advertisements based on a compensation method. In addition, the compensation method
includes but may not be limited to a pay per click, pay per action, cost per thousand
impressions and cost per view.
[0033]
Going further, the portable communication device 104 is associated with the
communication network 110. In an embodiment of the present disclosure, the portable
communication device 104 is associated with the one or more publishers 106 and the one or
more advertisers 108 through the communication network 110. In an embodiment of the
present disclosure, the one or more publishers 106 are associated with the one or more
advertisers 108 through the communication network 110. In an embodiment of the present
disclosure, the advertisement supplying intermediaries is associated with the one or more
publishers 106 and the one or more advertisers 108 through the communication network
110.
[0034]
In addition, the communication network 110 enables the portable communication
device 104 to connect to the internet. In an embodiment of the present disclosure, the user
102 accesses the one or more publishers 106 on the corresponding portable communication
device 104 through the communication network 110.
Further, the medium for
communication may be infrared, microwave, radio frequency (RF) and the like.
The
communication network 110 include but may not be limited to a local area network, ametropolitan area network, a wide area network, a virtual private network, a global area
network, a home area network or any other communication network presently known in the
art. The communication network 110 is a structure of various nodes or communication
devices connected to each other through a network topology method. Examples of the
network topology include a bus topology, a star topology, a mesh topology and the like.
[0035]
Going further, the one or more publishers 106 and the one or more advertisers 108
are associated with the tag management system 112. In an embodiment of the present
disclosure, the one or more publishers 106 and the one or more advertisers 108 are
associated with the tag management system 112 through the communication network 110.
Moreover, the tag management system 112 performs the managing of the plurality of tag
embedded on the web pages of the one or more publishers 106 for serving the one or more
advertisements to the one or more users in real time. The tag management system 112
enables the execution of each of the plurality of tags based on a pre-determined criterion (as
mentioned below in the detailed description of FIG. 2). In an embodiment of the present
disclosure, the tag management system 112 is a part of the advertisement supplying
intermediaries for managing the plurality of tags and serving of the one or more
advertisements to the one or more users in real time.
[0036]
Further, the tag management system 112 is configured for defining or creating one
or more rules 112a for each of the one or more tags 106a embedded in each of the plurality
of web pages.
Furthermore, the tag management system 112 performs one or more
operations based on the defined one or more rules 112a (as stated below in the detailed
description of FIG. 2). Moreover, the tag management system 112 is configured to receive
a first set of information associated with the user 102 of the one or more users accessing the
publisher of the one or more publishers 106 in real time. In addition, the tag management
system 112 utilizes the first set of information for performing serving of the one or more
advertisements to the user 102 of the one or more users in real time (as described below in
the patent application).
[0037]
Further, the tag management system 112 is configured to execute each of the one or
more tags 106a based on the one or more rules 112a defined for each of the one or more
tags 106a and the first set of information associated with the user 102 of the one or more
users (as mentioned below in the detailed description of FIG. 2). In addition, the tagmanagement system 112 is configured to serve the one or more advertisements to the user
102 of the one or more users on the corresponding publisher of the one or more publishers
106 in real time based on a pre-determined criterion (as illustrated below in the patent
application).
[0038]
Going further, the one or more publishers 106, the one or more advertisers 108 and
the tag management system 112 are associated with the ad server 114. In an embodiment of
the present disclosure, the one or more publishers 106, the one or more advertisers 108 and
the tag management system 112 are associated with the ad server 114 through the
communication network 112. Moreover, the ad server 114 is configured to provide the one
or more advertisements to the one or more publishers 106 in real time based on a request by
the one or more publishers 106. In an embodiment of the present disclosure, the ad server
114 is linked a server associated with the one or more publishers 106 and a server associated
with the one or more advertisers 108. In an embodiment of the present disclosure, the ad
server 114 is a part of the tag management system 112 for providing advertisements in real
time based on the request by the tag management system 112. In an embodiment of the
present disclosure, the ad server 114 is a third party ad server. In an embodiment of the
present disclosure, the ad server 114 stores the one or more advertisements for the one or
more advertisers 108.
[0039]
It may be noted that in FIG. 1A, the user 102 is associated with the portable
communication device 104; however those skilled in the art would appreciate that there are
more number of users associated with more number of portable communication devices.
For example, a user X, a user Y and a user Z are associated with a communication device
D1, a communication device D2 and a communication device D3. It may also be noted that
in FIG. 1A, the user 102 accesses the one or more publishers 106 on the corresponding
portable communication device 104; however those skilled in the art would appreciate that
there more number users accessing the one or more publishers 106 on more number of
portable communication devices. It may be noted that in FIG. 1A, the ad server 114 is
associated with the one or more publishers 106 and the one or more advertisers 108;
however those skilled in the art would appreciate that there are more number of ad servers
associated with the one or more publishers 106 and the one or more advertisers 108.[0040]
In an embodiment of the present disclosure, as illustrated in FIG. 1B, the tag
management system 112 is part of the one or more publishers 106. In an embodiment of the
present disclosure, the one or more publishers 106 include the tag management system 112.
In an embodiment of the present disclosure, the tag management system 112 is located on a
backend of each of the one or more publishers 106. In an embodiment of the present
disclosure, the one or more publishers 106 are registered on the tag management system
112. In another embodiment of the present disclosure, the one or more publishers 106 have
an account on the tag management system 112. In an embodiment of the present disclosure,
the tag management system 112 provides a web-based interface for the one or more
publishers 106. In an embodiment of the present disclosure, the one or more advertisers 108
have an account on the tag management system 112. In an embodiment of the present
disclosure, the one or more publishers 106 enable the one or more advertisers to utilize the
web-based interface for providing the one or more conditions and the one or more tags
106a.
[0041]
Going further, in an embodiment of the present disclosure, the one or more
publishers 106 register on the tag management system 112 by paying some pre-defined
amount of money in order to avail one or more services offered by the tag management
system 112. In an embodiment of the present disclosure, the tag management system 112
may accept multiple forms of payment to fund the account, such as electronic transfer (e.g.,
automated clearing house (ACH) transfer or wire transfer) from a designated bank account,
credit card (e.g., Visa, MasterCard, Discover, American Express), online wallet (e.g.,
PayPal, Amazon Payments and Google Checkout) and/or mobile payment.
[0042]
In an embodiment of the present disclosure, the tag management system 112
enables the one or more publishers 106 to download one or more comprehensive reports
associated with the one or more advertisements and the one or more tags 106a associated
with the one or more advertisers 108.
[0043]
FIG. 2 illustrates a block diagram 200 of a communication device 202, in
accordance with various embodiments of the present disclosure. The communication device
202 includes a processor 204, a control circuitry module 206, a storage module 208, an
input/output circuitry module 210 and a communication circuitry module 212.
In an
embodiment of the present disclosure, the processor 204 includes one or more componentsof the tag management system 112.
Further, the one or more components of the
advertisement serving optimization system 112 in the processer 204 includes a rule creation
engine 204a, a receiving module 204b, a tag execution module 204c, a file generating
module 204d, a computation engine 204e, an advertisement serving module 204f, an
updation engine 204g and a database 204h.
[0044]
It may be noted that to explain the system elements of FIG. 2, references will be
made to the system elements of FIG. 1A and FIG. 1B. In an embodiment of the present
disclosure, the processor 204 enables the working of the tag management system 112 for the
managing of the plurality of tags embedded on the web pages of the one or more publishers
106 and serving the one or more advertisements to the one or more users on the
corresponding one or more publishers 106. In an embodiment of the present disclosure, the
one or more components of the tag management system 112 enables the managing of the
plurality of tags embedded on the web pages of the one or more publishers 106 and serving
the one or more advertisements to the one or more users on the corresponding one or more
publishers 106. In an embodiment of the present of the disclosure, the communication
device 202 enables the hosting of the tag management system 112.
[0045]
Going further, the user 102 accesses the publisher of the one or more publishers 106
on the browser of the one or more browsers 104a for accessing any content of his/her
choice. The one or more publishers 106 provide or display the content to the user 102 by
requesting the web content from the web server in real time. The user 102 views the content
on the portable communication device 104 in real time. In addition, the rule creation engine
204a in the processor 204 is configured to define a plurality of rules for each of the plurality
of tags embedded in each of the plurality of web pages on the corresponding one or more
publishers. In an embodiment of the present disclosure, the plurality of rules is pre-defined
by the tag management system 112. In an embodiment of the present disclosure, the
plurality of rules is created in real time. In an embodiment of the present disclosure, the
plurality of rules is created for each of the plurality of tags.
[0046]
In addition, the plurality of rules is defined based on a pre-determined criterion.
Moreover, the pre-determined criterion includes one or more advertiser conditions provided
by the one or more advertisers 108 for the execution of each of the plurality of tags. In an
embodiment of the present disclosure, each of the one or more advertisers 108 is associatedwith a corresponding tag of the plurality of tags.
In an embodiment of the present
disclosure, each of the one or more advertiser conditions is provided for targeting a specific
group of users for serving the advertisements.
[0047]
In an embodiment of the present disclosure, the one or more advertiser conditions
correspond to one or more specific events taking place on the one or more publishers 106
for triggering the execution of the corresponding tag of the plurality of tags contained in the
container tag on the web page of the corresponding one or more publishers 106. In an
embodiment of the present disclosure, each rule of the plurality of rules is defined for
execution of a corresponding tag of the plurality of tags. Moreover, each of the plurality of
rules is defined by the one or more advertisers 108. Further, each rule of the plurality of
rules is created based on an event type.
[0048]
Furthermore, the event type is a function of one or more pre-defined matching
techniques. In an embodiment of the present disclosure, the one or more pre-defined
matching techniques include but may not be limited to an exact match, no match, regular
expression matching and conditional parameters matching. In an embodiment of the present
disclosure, the one or more pre-defined matching techniques are utilized for executing the
relevant tag of the plurality of tags and serving the corresponding relevant advertisement of
the one or more advertisements.
[0049]
In an embodiment of the present disclosure, the one or more pre-defined matching
techniques perform matching based on a specific action taken by the user 102 of the one or
more users on the corresponding website of the one or more publishers 106 for determining
the relevant tag of the plurality of tags which is to be fired or executed. In an embodiment
of the present disclosure, the matching is done for determining the rule of the plurality of
rules which is to be executed. In an embodiment of the present disclosure, a type of the
plurality of rules includes but may not be limited to a url rule, a variable rule and a cookie
rule.
[0050]
For example, a user X accesses a website of a publisher P1 (say, Amazon.com)
through a browser B1 of a portable communication device D1 (say, a laptop) and a user Y
accesses a website of a publisher P2 (say, flipkart.com) through a browser B2 of a portable
communication device D2. The publisher P1 includes one or more tags T (say T1, T2, T3,
T4, T5, T6 and T7) embedded on a web page of the publisher P1 and the publisher P2includes one or more tags U (say U1, U2, U3, U4, U5 and U6). The one or more tags T (T1,
T2, T3, T4, T5, T6 and T7) correspond to one or more advertisers A (say, A1, A2, A3, A4,
A5, A6 and A7) and the one or more tags U (U1, U2, U3, U4, U5 and U6) correspond to one
or more advertisers G (say, G1, G2, G3, G4, G5 and G6). The rule creation module 204a
creates a plurality of rules R (say R1, R2, R3, R4, R5, R6 and R7) for the corresponding one
or more tags T (T1, T2, T3, T4, T5, T6 and T7) and a plurality of rules L (say L1, L2, L3,
L4, L5 and L6) for the corresponding one or more tags U (U1, U2, U3, U4, U5 and U6).
Each of the plurality of rules R is based on conditions provided by the corresponding
advertisers A and each of the plurality of rules L is based on conditions provided by the
corresponding advertisers G.
[0051]
Going further, the receiving module 204b in the processor 204 is configured to
receive the first set of information associated with one or more event types on the
corresponding one or more publishers 106. In addition, the one or more event types
corresponds to a specific set of pre-defined actions taken by the user 102 of the one or more
users on the corresponding one or more publishers 106 containing the plurality of tags.
Moreover, the first set of information is received in real time. In an embodiment of the
present disclosure, the tag management system 112 records the behavior of the user 102 of
the one or more users and tracks online activity of the user 102 in real time.
[0052]
In an embodiment of the present disclosure, the tracking is done for determining a
current action taken by the user 102 on the publisher of the one or more publishers 106. In
an embodiment of the present disclosure, the specific set of pre-defined actions include a
purchase done by the user 102 on the corresponding publisher of the one or more publishers
106, one or more specific products purchased by the user 102 on the corresponding
publisher of the one or more publishers 106, a specific set of products viewed by the user
102 on the corresponding publisher of the one or more publishers 106, a specific category of
products viewed by the user 102, a specific threshold amount of purchase made by the user
102 on the corresponding publisher of the one or more publishers 106 and the like.
[0053]
In an embodiment of the present disclosure, the specific set of pre-defined actions is
correlated with the one or more advertiser conditions provided by the one or more
advertisers 108. In an embodiment of the present disclosure, the specific set of pre-defined
actions is provided by the one or more advertisers 108. In an embodiment of the presentdisclosure, the tracking is done by utilizing information from one or more cookies
associated with the corresponding publisher of the one or more publishers 106 and
extracting data from the one or more cookies for determining the one or more event types on
the corresponding publisher of the one or more publishers 106.
[0054]
Continuing the above stated example, the user X makes a purchase of more than
2000 rupees on the publisher P1 and the user Y makes a purchase of one or more clothing
products for an amount of 5000 rupees on the publisher P2. The receiving module 204b
receives the first set of information (the user X makes purchase of more than 2000 rupees
and the user Y makes a purchase of 5000 rupees for the clothing products).
[0055]
Going further, the tag execution module 204c in the processor 204 is configured to
execute each of the plurality of tags based on the pre-determined criterion.
In an
embodiment of the present disclosure, the tag execution module 204c executes each of the
plurality of tags based on the one or more advertiser conditions and the one or more event
types on the corresponding publisher of the one or more publishers 106 in real time. In
addition, each of the plurality of tags is executed based on the corresponding plurality of
rules defined for each of the plurality of tags. Moreover, a specific tag of the plurality of
tags is executed on execution of a rule of the plurality of rules corresponding to the specific
tag. Further, the execution of each of the plurality of tags is based on the received first set
of information.
[0056]
In an embodiment of the present disclosure, the execution of each of the plurality of
tags corresponds to firing of each of the plurality of tags. In an embodiment of the present
disclosure, the plurality of tags is fired or executed based on a matching between an
advertiser condition of the one or more advertiser conditions associated with the advertiser
of the one or more advertisers 108 and a specific event type of the one or more event types
for firing or executing the relevant tag of the plurality of tags. In an embodiment of the
present disclosure, the tag execution module 204c may execute more than one tag at the
same time based on a subset of the one or more event types taking place on the
corresponding publisher of the one or more publisher 106.
[0057]
In an embodiment of the present disclosure, the execution of each of the plurality of
tags is done based on a matching process. Moreover, the matching process matches the one
or more advertiser conditions provided by the one or more advertisers 108 with the one ormore event types on the corresponding one or more publishers 106. In an embodiment of
the present disclosure, the matching is done for the execution of a relevant tag defined based
on a matched advertiser condition of the one or more advertiser conditions.
[0058]
In an embodiment of the present disclosure, the tag execution module 204c executes
the plurality of tags each time the user 102 takes some action on the corresponding publisher
of the one or more publishers 106. The action is matched against the one or more advertiser
conditions for executing the relevant tag of the plurality of tags. In an embodiment of the
present disclosure, each of the plurality of tags includes one or more tag supports. The one
or more tag supports include but may not be limited to a platform level tag, a third party
HTML tag and a third party URL tag. Going further, the file generating module 204d in the
processor 204 is configured to generate a file based on changes in each of the plurality of
tags. In an embodiment of the present disclosure, the file is generated each time a tag of the
plurality of tags is fired or executed on the corresponding publisher of the one or more
publishers 106.
[0059]
Moreover, the file is generated for recording the tag of the plurality of tags which is
executed and the advertiser of the one or more advertisers 108 corresponding to the
executed tag of the plurality of tags. In an embodiment of the present disclosure, the file is
created for storing information about the advertiser of the one or more advertisers 108
whose tag is executed on the corresponding publisher of the one or more publishers 106.
Moreover, the file is created for each of the plurality of tags. In addition, the file is
generated for determining the specific tag of the plurality of tags on the corresponding one
or more publishers to be executed.
[0060]
Further, the generated file is dynamically pushed to a server. In an embodiment of
the present disclosure, the server is remotely located from the portable communication
device 104. In an embodiment of the present disclosure, the server is associated with the
one or more publishers 106. In another embodiment of the present disclosure, the server is
associated with the one or more advertisers 108. In yet another embodiment of the present
disclosure, the server is associated with the tag management system 112. In yet another
embodiment of the present disclosure, the server corresponds to the ad server 114.
[0061]
In an embodiment of the present disclosure, the tag management system 112
transmits the file to the ad server 114. In an embodiment of the present disclosure, a newfile is generated each time the tag of the plurality of tags is executed on the corresponding
publisher of the one or more publishers 106. In an embodiment of the present disclosure,
the file is a Javascript file. Moreover, the Javascript file is updated each time based on the
changes in the container tag.
[0062]
Extending the above stated example, the tag T3 of the one or more tags T on the
publisher P1 corresponds to a condition set by the advertiser A3 of the one or more
advertisers A. The condition is that the tag T3 will be fired when a user (the user X) makes
a purchase of more than 2000 rupees. Similarly, the tag U5 of the one or more tags U on the
publisher P2 corresponds to a condition set by the advertiser G5 of the one or more
advertisers G. The condition is that the tag U5 will be fired when a user (the user Y) buys
clothing products for an amount greater than 4000 rupees. Since the user X performed an
action which corresponds to the rule R3 of the plurality of rules R and the user Y performed
an action which corresponds to the rule L5 of the plurality of rules L. The tag execution
module 204c executes the tag T3 on the corresponding publisher P1 based on the condition
of the advertiser A3 and the tag U5 on the corresponding publisher P2 based on the
condition of the advertiser G5. Moreover, the file generating module 204d generates a file
F1 for the corresponding tag T3 and a file F2 for the corresponding tag U5 and transmits it
to a server Z.
[0063]
Going further, the computation engine 204e in the processor 204 is configured to
analyze the generated file for determining the corresponding executed tag of the plurality of
tags. In an embodiment of the present disclosure, the computation engine 204e computes
information associated with the tag of the plurality of tags which has been executed
currently by the tag execution module 204c. In an embodiment of the present disclosure,
the computation engine 204e passes on the information to the ad server 114 for further
operations. In another embodiment of the present disclosure, the computation engine passes
on the information to the content delivery network.
[0064]
In an embodiment of the present disclosure, the analyzing is done for recognizing
the advertiser of the one or more advertisers 108 associated with the corresponding executed
tag of the plurality of tags. In an embodiment of the present disclosure, the advertiser is
recognized by matching against a list of advertisers and the corresponding tags of the
plurality of tags.[0065]
Moreover, the advertisement serving module 204f in the processor 204 is
configured to display an advertisement of the one or more advertisements to the user 102 of
the one or more users on a corresponding advertisement slot of the one or more
advertisement slots associated with the corresponding publisher of the one or more
publishers 106 based on the computation. In addition, the advertisement of the one or more
advertisements is associated with the advertiser of the one or more advertisers 108
associated with the corresponding tag of the plurality of tags executed in real time.
[0066]
In an embodiment of the present disclosure, the advertisement serving module 204f
displays more than one advertisement to the user 102 of the one or more users on a
corresponding advertisement slots based on a number of tags of the plurality of tags fired or
executed in real time.
In an embodiment of the present disclosure, the one or more
advertisements are based on the interests of the user 102. The one or more advertisements
are displayed corresponding to the executed tag and the advertiser of the one or more
advertisers 108 associated with the corresponding executed tag.
[0067]
In an embodiment of the present disclosure, the advertisement serving module 204f
receives the advertisement of the one or more advertisements from the ad server 114 in real
time. In an embodiment of the present disclosure, the advertisement serving module 204f
requests the ad server 114 to provide the advertisement of the one or more advertisements
corresponding to the tag of the plurality of tags executed in real time. In addition, the one or
more advertisements include banner advertisements, video advertisements, audio
advertisements, audio video advertisements and the like. In an embodiment of the present
disclosure, the one or more advertisements include product related advertisements.
[0068]
Continuing the above stated example, the advertisement serving module 204f
displays an advertisement F1 corresponding to the advertiser A3 and the associated tag T3
on an advertisement slot S1 of the corresponding publisher P1. Similarly, the advertisement
serving module 204f displays an advertisement F2 corresponding to the advertiser G5 and
the associated tag U5 on an advertisement slot S2 of the corresponding publisher P2.
[0069]
Going further, the updation engine 204g in the processor 204 is configured to
dynamically update each of the plurality of rules based on the pre-determined criterion, the
first set of information associated with the one or more event types and a content
corresponding to the generated file.
In an embodiment of the present disclosure, theupdation is done each time the tag of the plurality of tags is executed in real time. In an
embodiment of the present disclosure, the updation is performed for providing information
for displaying the one or more advertisements which are relevant for the user 102.
[0070]
Moreover, the database 204h in the processor 204 is configured for storing the
plurality of rules, the plurality of tags, the first set of information associated with the one or
more event types, information associated with the execution of each of the plurality of tags,
the one or more advertiser conditions and information associated with the one or more users.
In an embodiment of the present disclosure, the stored information in the database 204h is
regularly updated in real time.
[0071]
It may be noted that in FIG. 2, various modules of the tag management system 112
are shown that illustrates the working of the advertisement serving optimization system 112;
however those skilled in the art would appreciate that the tag management system 112 may
have more number of modules that could illustrate overall functioning of the tag
management system 112.
[0072]
Going further, the communication device 202 includes any suitable type of portable
electronic device. Examples of the communication device 202 include but may not be
limited to a personal e-mail device (e.g., a Blackberry.TM. made available by Research in
Motion of Waterloo, Ontario), a personal data assistant ("PDA"), a cellular telephone, a
Smartphone, the laptop computer, and the tablet computer. In another embodiment of the
present disclosure, the communication device 202 can be a desktop computer.
[0073]
From the perspective of this disclosure, the control circuitry module 206 includes
any processing circuitry or processor operative to control the operations and performance of
the communication device 202. For example, the control circuitry module 206 may be used
to run operating system applications, firmware applications, media playback applications,
media editing applications, or any other application. In an embodiment, the control circuitry
module 206 drives a display and process inputs received from the user interface. From the
perspective of this disclosure, the storage module 208 includes one or more storage
mediums including a hard-drive, solid state drive, flash memory, permanent memory such as
ROM, any other suitable type of storage component, or any combination thereof. The
storage module 208 may store, for example, media data (e.g., music and video files),
application data (e.g., for implementing functions on the communication device 202).[0074]
From the perspective of this disclosure, the I/O circuitry module 210 may be
operative to convert (and encode/decode, if necessary) analog signals and other signals into
digital data. In an embodiment, the I/O circuitry module 210 may also convert the digital
data into any other type of signal and vice-versa. For example, the I/O circuitry module 210
may receive and convert physical contact inputs (e.g., from a multi-touch screen), physical
movements (e.g., from a mouse or sensor), analog audio signals (e.g., from a microphone),
or any other input. The digital data may be provided to and received from the control
circuitry module 206, the storage module 208 or any other component of the communication
device 202. It may be noted that the I/O circuitry module 210 is illustrated in FIG. 2 as a
single component of the communication device 202; however those skilled in the art would
appreciate that several instances of the I/O circuitry module 210 may be included in the
communication device 202.
[0075]
The communication device 202 may include any suitable interface or component
for allowing the user 102 to provide inputs to the I/O circuitry module 210.
The
communication device 202 may include any suitable input mechanism. Examples of the
input mechanism include but may not be limited to a button, keypad, dial, a click wheel, and
a touch screen. In an embodiment, the communication device 202 may include a capacitive
sensing mechanism, or a multi-touch capacitive sensing mechanism. In an embodiment, the
communication device 202 may include specialized output circuitry associated with output
devices such as, for example, one or more audio outputs. The audio output may include one
or more speakers built into the communication device 202, or an audio component that may
be remotely coupled to the communication device 202.
[0076]
The one or more speakers can be mono speakers, stereo speakers, or a combination
of both. The audio component can be a headset, headphones or ear buds that may be
coupled to the communication device 202 with a wire or wirelessly. In an embodiment, the
I/O circuitry module 210 may include display circuitry for providing a display visible to the
user 102. For example, the display circuitry may include a screen (e.g., an LCD screen) that
is incorporated in the communication device 202. The display circuitry may include a
movable display or a projecting system for providing a display of content on a surface
remote from the communication device 202 (e.g., a video projector). In an embodiment, the
display circuitry may include a coder/decoder to convert digital media data into the analogsignals. For example, the display circuitry may include video Codecs, audio Codecs, or any
other suitable type of Codec.
[0077]
The display circuitry may include display driver circuitry, circuitry for driving
display drivers or both. The display circuitry may be operative to display content. The
display content can include media playback information, application screens for applications
implemented on the electronic device, information regarding ongoing communications
operations, information regarding incoming communications requests, or device operation
screens under the direction of the control circuitry module 206. Alternatively, the display
circuitry may be operative to provide instructions to a remote display. In addition, the
communication device 202 includes the communication circuitry module 212.
The
communication circuitry module 212 may include any suitable communication circuitry
operative to connect to a communication network and to transmit communications (e.g.,
voice or data) from the communication device 202 to other devices within the
communications network. The communication circuitry module 212 may be operative to
interface with the communication network using any suitable communication protocol.
Examples of the communication protocol include but may not be limited to Wi-Fi, Bluetooth
RTM, radio frequency systems, infrared, LTE, GSM, GSM plus EDGE, CDMA, and
quadband.
[0078]
In an embodiment, the communication circuitry module 212 may be operative to
create a communications network using any suitable communications protocol.
For
example, the communication circuitry module 212 may create a short-range communication
network using a short-range communications protocol to connect to other devices. For
example, the communication circuitry module 212 may be operative to create a local
communication network using the Bluetooth, RTM protocol to couple the communication
device 202 with a Bluetooth, RTM headset.
[0079]
It may be noted that the computing device is shown to have only one
communication operation; however, those skilled in the art would appreciate that the
communication device 202 may include one more instances of the communication circuitry
module 212 for simultaneously performing several communication operations using
different communication networks.
For example, the communication device 202 may
include a first instance of the communication circuitry module 212 for communicating overa cellular network, and a second instance of the communication circuitry module 212 for
communicating over Wi-Fi or using Bluetooth RTM.
[0080]
In an embodiment of the present disclosure, the same instance of the
communication circuitry module 212 may be operative to provide for communications over
several communication networks. In an embodiment, the communication device 202 may
be coupled to a host device for data transfers, syncing the communication device 202,
software or firmware updates, providing performance information to a remote source (e.g.,
providing riding characteristics to a remote server) or performing any other suitable
operation that may require the communication device 202 to be coupled to the host device.
Several computing devices may be coupled to a single host device using the host device as a
server. Alternatively or additionally, the communication device 202 may be coupled to the
several host devices (e.g., for each of the plurality of the host devices to serve as a backup
for data stored in the communication device 202).

Claims:
What is claimed is:
1.
A tag management system for managing a plurality of tags embedded on a plurality of web pages
associated with one or more publishers, the plurality of tags being contained in a tag container, the tag
management system comprising:
a rule creation engine in a processor, the rule creation engine being configured to define a plurality
of rules for each of the plurality of tags embedded in each of the plurality of web pages, wherein each
of the plurality of rules being defined based on a pre-determined criterion, wherein each rule of the
plurality of rules being defined for execution of a corresponding tag of the plurality of tags, wherein
each of the plurality of rules being defined by one or more advertisers and wherein each of the plurality
of rules being created based on an event type;
a receiving module in the processor, the receiving module being configured to receive a first set of
information associated with one or more event types on the corresponding one or more publishers,
wherein the one or more event types corresponds to a specific set of pre-defined actions taken by one or
more users on the corresponding one or more publishers containing the plurality of tags and wherein
the first set of information being received in real time;
a tag execution module in the processor, the tag execution module being configured to execute each
of the plurality of tags based on the pre-determined criterion, wherein each of the plurality of tags being
executed based on the corresponding plurality of rules defined for each of the plurality of tags, wherein
a specific tag of the plurality of tags being executed on execution of the rule of the plurality of rules
corresponding to the specific tag and wherein the execution of each of the plurality of tags being based
on the received first set of information; and
a file generating module in the processor, the file generating module being configured to generate a
file based on changes in each of the plurality of tags, wherein the file being created for each of the
plurality of tags, wherein the file being generated for determining the specific tag of the plurality of
tags on the corresponding one or more publishers being executed and wherein the generated file being
2.
dynamically pushed to a server.
The tag management system as recited in claim 1, further comprising an updation engine in the
processor, the updation engine being configured to dynamically update each of the plurality of rules
based on the pre-determined criterion, the first set of information associated with the one or more event
types and a content corresponding to the generated file.3.
The tag management system as recited in claim 1, wherein the pre-determined criterion com-
prises one or more advertiser conditions provided by the one or more advertisers for the execution of
each of the plurality of tags, wherein each of the one or more advertisers being associated with the cor-
responding tag of the plurality of tags and wherein each of the one or more advertiser conditions being
4.
provided for targeting a specific group of users for serving one or more advertisements.
The tag management system as recited in claim 1, further comprising a computation engine in
the processor, the computation engine being configured to analyze the generated file for determining
the corresponding executed tag of the plurality of tags, wherein the analyzing being done for recogniz-
ing an advertiser of the one or more advertisers associated with the corresponding executed tag of the
plurality of tags.
5.
The tag management system as recited in claim 1, further comprising an advertisement serving
module in the processor, the advertisement serving module being configured to display an advertise-
ment of the one or more advertisements to a user of the one or more users on a corresponding advertise-
ment slot of one or more advertisement slots associated with a corresponding publisher of the one or
more publishers based on the computation, wherein the advertisement of the one or more advertise-
ments being associated with the advertiser of the one or more advertisers associated with the corre-
6.
sponding tag of the plurality of tags being executed in real time.
The tag management system as recited in claim 1, wherein a type of the plurality of rules com -
prises at least one of a url rule, a variable rule and a cookie rule.
7.
The tag management system as recited in claim 1, wherein the execution of each of the plurality
of tags being done based on a matching process, wherein the matching process matches the one or more
advertiser conditions provided by the one or more advertisers with the one or more event types on the
corresponding one or more publishers, wherein the matching being done for the execution of a relevant
tag defined based on a matched advertiser condition of the one or more advertiser conditions.
8.
The tag management system as recited in claim 1, further comprising a database in the processor,
the database being configured for storing the plurality of rules, the plurality of tags, the first set of in-
formation associated with the one or more event types, information associated with the execution of
each of the plurality of tags, the one or more advertiser conditions and information associated with the
one or more users.
9.
The tag management system as recited in claim 1, wherein the event type being a function of one
or more pre-defined matching techniques, wherein the one or more pre-defined matching techniquescomprising at least one of an exact match, no match, regular expression matching and conditional pa-
rameters matching.
10.
The tag management system as recited in claim 1, wherein each of the plurality of tags comprises
one or more tag supports, wherein the one or more tag supports comprises at least one of a platform
level tag, a third party HTML tag and a third party URL tag.