4. DESCRIPTION:

Technical Field of the Invention

[0001] The invention relates to an online advertisement system. More specifically the invention pertains to a web based user targeted advertisement system and a method for publishing multiple advertisements to a user.

Background of the Invention

[0002] Increase in the usage of internet through internet supportive devices like mobile phones, laptops and the like has shown a potential for better targeting of advertisements. Hitherto, some websites, applications provide information search facility which is based on keywords entered by a user seeking some information. The user query is used as an indicator of the type of information of interest to the user. By comparing the user query to a list of keywords specified by an advertiser, it is possible to provide some form of targeted advertisements to the users. But such method of searching for advertisements by the user is more likely to consume valuable time of the user and may lack the relevancy of advertisement targeted to the user.

[0003] Conventional online advertising solutions like tracking the webpage content browsed by the user for better targeted advertisements are well known. For example, if the web page includes content related to sports, then sports-related advertisements can be targeted to that web page. Such conventional solutions can improve advertisement targeting but such solutions do not match the user profile with a physical business located in the user's geographic region or a region of interest to the user. Nor does these conventional solutions present location based or user's behavioral based information in an interactive or exploratory manner.

[0004] Typical internet advertisement services include "spam" emails and pop-up advertisement banners. Unfortunately, there are many shortcomings in these internet advertisement services. For example, spam emails and pop-up advertisement banners may not effectively target users and can be highly inefficient and can cause inconvenience to the user especially when the user is working.

[0005] Further, there are some online advertising solutions which track down the internet activities of the users to target the advertisements. Such user profiling may encroach on user privacy.

[0006] Typically, the desktop is an important section of the output device displayed in the background behind running programs. In the past, users had multiple widgets displayed simultaneously on their output device for various reasons like displaying current news, advertisements and the like. Having multiple widgets displayed at once can clutter up the user's desktop space. Though these widgets could provide advertisers with a way to interact with users of the widgets while these widgets reside on the web page, mobile devices and desktops associated with the user, these widgets might not be very useful from the users perspective to track down his/her transactions that the user does through various advertisers. Further, advertising through these widgets could also pose hindrance in the work while the user is at work.

[0007] Conventional systems and methods for delivering customized advertising within the framework of an interactive communication system of the user are know wherein the internet users have an internet account credited each time the consumer views an advertisement from the advertiser. These systems are relatively complicated in that they rely on direct interaction between the user and the advertisers via the user computer. These systems are characterized in that they require the advertisers to download multiple applications like a user member code and a user control module stored on the user's computer. Such systems and methods are relatively complex and are therefore difficult in implementation.

[0008] It is therefore desirable to have a user friendly, innovative, effective and user targeted advertisement solution that would facilitate the user with various informational advertisements from various advertisers without causing any hindrance to the user while the user is at work. Brief Summary of the Invention

[0009] The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.

[0010] In accordance with teachings of the present disclosure, a web based user targeted advertisement system and a method for publishing a plurality of advertisements to a user are disclosed.

[0011] In accordance with the further teachings, the present invention contemplates a user friendly, innovative, effective and user targeted advertisement solution which would facilitate the user with various relevant advertisements without causing any hindrance to the user while the user is at work.

[0012] The object of the present invention is to provide the web based user targeted advertisement system and the method for publishing multiple advertisements to the user that would assist to overcome or at least substantially ameliorate the disadvantages and shortcomings of the conventional systems discussed above as background art.

[0013] According to a first aspect of the present invention, a web based user targeted advertisement system for publishing a plurality of advertisements to a user includes an application platform, configurable on at least one internet supportive device of the user whereby the configuration of the application platform converts a skinnable theme of a desktop associated with at least one internet supportive device of the user into an advertisement pool including a dynamically changing advertisement and/or a static advertisement.
[0014] According to the first aspect, the web based user targeted advertisement system for publishing the plurality of advertisements to the user includes the application platform includes at least one advertising server associated with at least one advertiser characterized in that the at least one advertising server communicates with at least one targeting server of a host wherein communication between the at least one advertising server and the at least one targeting server enables the at least one targeting server to target the dynamically changing advertisement and/or the static advertisement to the user based on a user characteristics, a network related characteristics and the like thereby publishing the dynamically changing advertisement and/or the static advertisement in the advertisement pool.

[0015] According to a second aspect of the present invention, a method for targeted advertisement adapted for publishing a plurality advertisements to a user includes configuration of an application platform on at least one internet supportive device of the user wherein the step of configuration converts a skinnable theme of a desktop of the at least one internet supportive device of the user into an advertisement pool comprising a dynamically changing advertisement and/or a static advertisement.

[0016] According to the second aspect, the method for targeted advertisement adapted for publishing the plurality advertisements to the user includes communication of at least one advertising server of at least one advertiser with at least one targeting server of a host wherein the step of communication enables the at least one targeting server to target the dynamically changing advertisement and/or the static advertisement to the user based on a user characteristics, a network related characteristics and the like thereby publishing the dynamically changing advertisement and/or the static advertisement in the advertisement pool.

[0017] A more complete appreciation of the present invention, the advantages and the scope thereof can be obtained from the accompanying drawings which are briefly summarized below and the following detailed description of the presently preferred embodiments.

Brief Description of the drawings

[0018] The above-mentioned and other features and advantages of this present disclosure, and the manner of attaining them, will become more apparent and the present disclosure will be better understood by reference to the following description of embodiments of the present disclosure taken in conjunction with the accompanying drawings, wherein:

[0019] FIG. I is a basic bock diagram depicting a web based user targeted advertisement system of the present invention.

[0020] FIG. 2 is a diagram illustrating an overview of a web based user targeted advertisement system of the present invention.
[0021] FIG. 3 is an exemplary view of a desktop of an internet supportive device of a user upon configuration of an application platform.

[0022] FIG. 4 is a flow diagram depicting a method for targeted advertisement using a web based user targeted advertisement system of FIG. 1.

Detailed Description of the Invention

[0023] Reference will now be made in detail to the described embodiment of the invention, so as to enable a person skilled in the art to make and use the invention in the context of a particular application, namely that of a web based user targeted advertisement system and a method for publishing a plurality of advertisements to a user. It is understood that this example is not intended to limit the invention to one preferred embodiment or application. On the contrary, it is intended to cover alternatives, modifications, and equivalents. Various modifications to the present invention will be readily apparent to a person skilled in the art, and can be made to the described embodiment within the spirit and scope of the invention as defined by the appended claims.

[0024] The use of "including", "comprising" or "having" and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms "a" and "an" herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item.

[0025] For a better understanding, components of the described embodiment are labeled with three digit component numbers. In general, the same first digit is used throughout the entire component numbers numbered and labeled within a figure. Like components are designated by like reference numerals throughout the various figures.

[0026] Exemplary embodiments of the present invention are directed towards a web based user targeted advertisement system and a method for publishing a plurality of advertisements to a user. According to a first aspect of the present invention, a web based user targeted advertisement system for publishing a plurality of advertisements to a user includes an application platform, configurable on at least one internet supportive device of the user whereby the configuration of the application platform converts a skinnable theme of a desktop associated with at least one internet supportive device of the user into an advertisement pool including a dynamically changing advertisement and/or a static advertisement. The application platform converting the skinnable theme of the desktop into the advertisement pool leaves a plurality of pre existing elements of the desktop undisturbed. The plurality of preexisting elements of the desktop includes a group of icons representing real objects on the desktop. The plurality of pre existing elements of the desktop further enabled to be rearranged by the user. The application platform is presented to the user by the targeting server associated with the host. The dynamically changing advertisement and the static advertisement in the advertisement pool direct the user to a predetermined web page linked with the dynamically changing advertisement and the static advertisement thereof
[0027] According to the first aspect, the web based user targeted advertisement system for publishing the plurality of advertisements to the user includes the application platform includes at least one advertising server associated with at least one advertiser characterized in that the at least one advertising server communicates with at least one targeting server of a host wherein communication between the at least one advertising server and the at least one targeting server enables the at least one targeting server to target the dynamically changing advertisement and/or the static advertisement to the user based on a user characteristics, a network related characteristics and the like thereby publishing the dynamically changing advertisement and/or the static advertisement in the advertisement pool. The user characteristics include user profile information, geographical location information associated with the user, behavioral information associated with the user and the like. The at least one targeting server further configured to automatically register the network related characteristics associated with the user. The network related characteristics includes a predefined internet protocol address assigned to the at least one internet supportive device of the user and the like.

[0028] According to the first aspect, the at least one targeting server further enables tracking of a predefined active time spent by the user in viewing the dynamically changing advertisement and /or the static advertisement in the advertisement pool and a plurality of shopping information directed by the dynamically changing advertisement and/or the static advertisement in the advertisement pool.

[0029] According to the first aspect, the web based user targeted advertisement system for publishing the plurality of advertisements to the user further includes a registration module configured on the at least one targeting server for facilitating the user to register the user characteristics.

[0030] According to the first aspect, the web based user targeted advertisement system for publishing the plurality of advertisements to the user further includes at least one informational buffer associated with the at least one internet supportive device of the user characterized in that the at least one informational buffer receives and stores the plurality of advertisements from the at least one targeting server. The at least one informational buffer receiving and storing the plurality of advertisements from the at least one targeting server facilitates publication of the plurality of advertisements in the advertisement pool in the absence of internet connectivity from the at least one internet supportive device of the user.

[0031] According to a second aspect of the present invention, a method for targeted advertisement adapted for publishing a plurality advertisements to a user includes configuration of an application platform on at least one internet supportive device of the user wherein the step of configuration converts a skinnable theme of a desktop of the at least one internet supportive device of the user into an advertisement pool comprising a dynamically changing advertisement and/or a static advertisement. The conversion of the skinnable theme of the desktop into the advertisement pool leaves a plurality of pre existing elements of the desktop undisturbed. The plurality of pre existing elements of the desktop includes a group of icons representing real objects on the desktop. The plurality of pre existing elements of the desktop further enabled to be rearranged by the user. The dynamically changing advertisement and/or the static advertisement in the advertisement pool direct the user to a predetermined web page linked with the dynamically changing advertisement and/or the static advertisement thereof.

[0032] According to the second aspect, the method for targeted advertisement adapted for publishing the plurality advertisements to the user includes communication of at least one advertising server of at least one advertiser with at least one targeting server of a host wherein the step of communication enables the at least one targeting server to target the dynamically changing advertisement and/or the static advertisement to the user based on a user characteristics, a network related characteristics and the like thereby publishing the dynamically changing advertisement and/or the static advertisement in the advertisement pool. The user characteristics include user profile information, geographical location information associated with the user, behavioral information associated with the user and the like. The network related characteristics includes a predefined internet protocol address assigned to the at least one internet supportive device of the user and the like.

[0033] According to the second aspect, the method for targeted advertisement adapted for publishing the plurality advertisements to the user further includes a step of registration of the user characteristics by the user using a registration module configured on the at least one targeting server. The step of registration using further facilitates an automatic registration of the network related characteristics associated with the user by the at least one targeting server.

[0034] According to the second aspect, the method for targeted advertisement adapted for publishing the plurality advertisements to the user further includes a step of tracking a predefined active time spent by the user in viewing the dynamically changing advertisement and/or the static advertisement in the advertisement pool and a plurality of shopping information directed by the dynamically changing advertisement and/or the static advertisement in the advertisement pool.

[0035] According to the second aspect, the method for targeted advertisement adapted for publishing the plurality advertisements to the user further includes a step of reception and storage of the plurality of advertisement from the at least one targeting server by at least one informational buffer associated with the at least one internet supportive device of the user. The step of reception and storage of the plurality of advertisements from the at least one targeting server facilitates publication of the plurality of the advertisements in the advertisement pool in the absence of internet connectivity from the at least one internet supportive device of the user.

[0036] Referring to FlG.l is a diagram 100 depicting a web based user targeted advertisement system of the present invention. The web based user targeted advertisement system of the present invention includes an advertising server 102 associated with an advertiser, a targeting server 104 associated with a host, internet supportive device 106 associated with a user including an application platform configurable on internet supportive device 106 of the user.
[0037] As shown in FIG. 1, the advertising server 102 associated with the advertiser is in communication with the targeting server 104 associated with the host. The communication between the advertising server 102 and the targeting server 104 is preferably by means of suitable network connectivity through internet and the like. The targeting server 104 monitors all the advertisements from the advertising server 102 before targeting the advertisements to the user. The targeting server 104 targets the advertisements to the user based on various user characteristics which the targeting server 104 receives and store whenever the user registers with the targeting server 104 and/or whenever the user updates the user characteristics. The user characteristics preferably include but not limited to user profile information, geographical location information associated with the user, behavioral information associated with the user and the like. Further, the targeting server 104 targets the advertisements to the user based on various network related characteristics which the targeting server 104 automatically obtains from the user. The network related characteristics preferably includes however not by any way of limitation a predefined internet protocol address associated to the internet supportive device 106 of the user.

[0038] According to a non limiting exemplary embodiment of the present invention, internet supportive device 106 of the user include the application platform which is downloadable from the targeting server 104 by the user. The application platform upon download is configurable on the internet supportive device 106 of the user. Upon configuration the application platform converts a skinnable theme of a desktop associated with the internet supportive device 106 of the user into an advertisement pool having the advertisements displayed therein. The advertisements appearing in the advertisement pool could be static advertisements and/or dynamically changing advertisements.

[0039] According to a non limiting exemplary embodiment of the present invention, the internet supportive device 106 of the user also includes multiple informational buffers which receives and stores the multiple advertisements from the targeting server before publishing the multiple advertisements in the advertisement pool. The reception and storage of the multiple advertisements by the multiple informational buffers facilitate publication of the multiple advertisements in the advertisement pool in the absence of internet connectivity from the internet supportive device of the user.

[0040] Referring to FIG. 2 is a diagram 200 illustrating an overview of a web based user targeted advertisement system of the present invention. The web based user targeted advertisement system of the present invention includes multiple advertising servers 202a, 202b, and 202c associated with multiple advertisers or advertising agencies communicatively coupled with the targeting server 204 of a host, multiple databases 206a, 206b maintained by the targeting server 204 for storing user characteristics information and network related characteristics information associated with the user respectively, multiple internet supportive devices 210b,2l0b,2l0c associated with the user and a communication network 208 for establishing a communication link between the multiple advertising servers 202a, 202b, 202c and the targeting server 204. The number of the advertising servers 202a, 202b, and 202c, the targeting server 204, the databases 206a, 206b, the multiple internet supportive devices 210a, 210b, 210c shown in the FIG. 2 is merely for the purpose of describing the preferred embodiment and should not be understood as a limitation of the present invention as will also be obvious to a person skilled in the art that the number of the advertising servers 202a, 202b, and 202c, the targeting server 204, the databases 206a, 206b, the multiple internet supportive devices 210a, 210b, 210 c could vary depending upon the requirement.

[0041] According to an exemplary embodiment of the present invention, the users of the internet supportive devices 210a, 210b, 210c are facilitated to download an application platform (not shown) provided by the targeting server 204 associated with the host. The application platform upon download is further configured on the multiple internet supportive devices 210a, 210b, 210c associated with the user. The multiple internet supportive devices 210a, 210b, 210c could preferably include but not limited to a personal computer, a laptop, a mobile phone or the like. Upon configuration, the application platform converts a skinnable theme of a desktop associated with the multiple internet supportive devices 210a, 210b, and 210c of the user into an advertisement pool with multiple advertisements. The multiple advertisements could be static advertisements and/or dynamic advertisements. The configuration of the application platform which converts the skinnable theme of the desktop into the advertisement pool doesn't disturb pre existing elements of the desktop thereby enabling the users to continue to work on any other application without any hindrances. However, the preexisting elements of the desktop are enabled to be rearranged at different positions on the desktop either automatically or manually by the user such as to avoid the overlapping of the preexisting elements with the static advertisements and/or the dynamically changing advertisements appearing in the advertisement pool. The pre existing elements of the desktop could preferably include a group of icons representing real objects on the desktop. By the way of an example, if we consider the internet supportive device of the user as a personal computer then the preexisting elements in the desktop corresponding to the internet supportive device would preferably be various icons provided in the form of real objects like My Computer, My Documents, Recycle Bin and the like.

[0042] In accordance with a non limiting exemplary embodiment, the multiple advertising servers 202a, 202b, and 202c are shown in communication with the targeting server 204. The communication between the multiple advertising servers 202a, 202b, 202c and the targeting server 204 is established by means of the communication network 208. The communication network 208 could preferably include an internet and the like. The communication between the multiple advertising servers 202a, 202b, and 202c and the targeting server 204 enables the host to target the multiple static advertisements and/or the dynamically changing advertisements to the user based on the user characteristics and/or the network related characteristics associated with the user stored respectively in the databases 206a and 206b. The targeted static advertisements and/or the dynamically changing advertisements to the user then get published in the advertisement pool. The user characteristics stored in the database 206a preferably include but not limited to user profile information, geographical location information associated with the user, and behavioral information associated with the user. The network related characteristics stored in the database 206b preferably includes but not limited to a predefined internet protocol (IP) address assigned to the multiple internet supportive devices 210a, 210b, 210c of the user. The user characteristics and the network related characteristics are obtained and stored in the databases 206a, 206b respectively by means of a registration module (not shown). The registration module is configured on the targeting server 204 of the host for facilitating the user to register the user characteristics. The targeting server is further configured to automatically acquire and register the network related characteristics associated with the user.

[0043] The targeting server 204 targets the static advertisements and/or the dynamically changing advertisements to the user based upon the relevancy of the static advertisements and/or the dynamically changing advertisements with the user characteristics and/or the network related characteristics of the user. Once targeted the static advertisements and/or the dynamically changing advertisements appear in the advertisement pool on the desktop of the internet supportive devices 210a, 210b, 210c of the user. The dynamically changing advertisements will keep on changing based on predetermined rules governed by the application platform configured on the multiple internet supportive devices 210a, 210b, and 210c of the user. Upon activation of the dynamically changing advertisements and/or the static advertisements appearing in the advertisement pool, the user will get directed to a predefined web page of the advertiser linking the static advertisement and/or the dynamically changing advertisement. Upon redirection to the predefined web page associated with the static advertisement and/or the dynamically changing advertisement the user can then continue to browse, transact or do shopping.

[0044] According to a non limiting exemplary aspect, the targeting server 204 is further enabled to track a predefined active time spent by the user in viewing the dynamically changing advertisements and/or the static advertisements in the advertisement pool and information related to shopping or transaction directed by the dynamically changing advertisements and/or the static advertisements upon activation. The activation of the dynamically changing advertisements and/or the static advertisements is preferably by means of clicking.

[0045] In an exemplary embodiment, the tracking of the predefined active time spent by the user in viewing the dynamically changing advertisements and/or the static advertisements in the advertisement pool and information related to shopping directed by the dynamically changing advertisements and/or the static advertisements could facilitate the user with some complimentary gifts from the host and/or the advertisers, accumulate some reward points which the user can redeem to save expenditure towards using the internet services, shopping and the like.

[0046] According to a non limiting exemplary aspect, the internet supportive device 210a, 210b, 210c of the user also includes multiple informational buffers which receives and stores the multiple advertisements including the dynamically changing advertisements and/or the static advertisements from the targeting server before publishing the dynamically changing advertisements and/or the static advertisements in the advertisement pool. The reception and storage of the multiple advertisements by the multiple informational buffers facilitates publication of the multiple advertisements in the advertisement pool in the absence of internet connectivity from the at least one internet supportive device of the user.

[0047] Referring to FIG. 3 is a diagram 300 depicting an exemplary view of a desktop of an internet supportive device of a user upon configuration of an application platform. As previously explained in conjunction to FIG. 2, the users with multiple internet supportive devices mobile phones, personal computers, laptops and the like are facilitated to download the application platform from a targeting server associated with a host. Upon download when the application platform is configured on the multiple internet supportive devices by the user, the configuration leads to conversion of a skinnable theme of a desktop 302 of the internet supportive devices into an advertisement pool 304 with dynamically changing advertisements 306a, 306b and/or static advertisements 306c without disturbing preexisting elements 308a, 308b, 308c appearing on the desktop 302. The dynamically changing advertisements 306a, 306b and the static advertisement 306c are automatically published in the advertisement pool 304 by the targeting server whenever the targeting server associated with the host find a match between the advertisement that it receives from the multiple advertising servers and user characteristics and/or network related characteristics associated with the user. The publication of the dynamically changing advertisements 306a, 306b and the static advertisement 306c can further occurs offline in the absence of internet connectivity from the internet supportive devices by means of multiple informational buffers including the dynamically changing advertisements 306a, 306b and the static advertisement 306c received from the targeting server. The user characteristics and/or the network related characteristics are preferably stored in databases maintained by the targeting server. The user characteristics include but not limited to user profile information, geographical location information associated with the user, behavioral information associated with the user and the like. The network related characteristics preferably includes but not limited to a predefined internet protocol (IP) address assigned to the multiple internet supportive devices of the user and the like.

[0048] According to a non limiting exemplary embodiment, the preexisting elements 308a, 308b, 308c of the desktop 302 left undisturbed facilitates the users to continue with other works without subjecting the user to any type of hindrance. However, the preexisting elements 308a, 308b, 308c of the desktop 302 are enabled to be rearranged in different positions on the desktop 302 such as to avoid the overlapping of the preexisting elements 308a, 308b, 308c with the static advertisement 306c and/or the dynamically changing advertisements 306a, 306b appearing in the advertisement pool. The rearrangement of the preexisting elements 308a, 308b, 308c of the desktop 302 could be manually driven by the user or automatic. The user upon activating preferably by means of clicking the dynamically changing advertisements 306a, 306b and/or the static advertisements 306c published in the advertisement pool 304 are directed to a predetermined web page associated with the static advertisement 306c and/or the dynamically changing advertising 306a, 306b activated by the user. Upon redirection of the user to the predetermined web page, the user is further enabled to transact or do desired shopping. Further, the user may spend a predefined active time in viewing the dynamically changing advertisements 306a, 306b and/or static advertisement 306c in the advertisement pool 304.

[0049] In an exemplary embodiment, the transaction or the shopping information and/or the predefined active time spent by the user in viewing the dynamically changing advertisements 306a, 306b and/or static advertisement 306c in the advertisement pool 304 could also be tracked by the targeting server.

[0050] In an exemplary embodiment, the tracking of the predefined active time spent by the user in viewing the dynamically changing advertisements 306a, 306b and/or the static advertisement 306c in the advertisement pool 304 and information related to shopping or transaction directed by the dynamically changing advertisements 306a, 306b and/or the static advertisement 306c can facilitate the user with some complimentary gifts from the host and/or the advertisers, accumulation of some reward points which the user can redeem to save expenditure towards using the internet services, shopping and the like.

[0051] Referring to FIG. 4 is a flow diagram 400 depicting a method for targeted advertisement using a web based user targeted advertisement system of FIG. 1. The flow diagram starts at block 402 depicting configuration of an application platform on multiple internet supportive devices of the user. The multiple internet supportive devices of a user include laptops, personal computers, mobile phones and the like. The application platform configurable in the multiple internet supportive devices of the user is downloadable by the user from a targeting server associated with a host. The step of configuration as explained with respect to block 402 converts a preexisting skinnable theme of a desktop associated with the internet supportive device of the user into an advertisement pool where multiple dynamically changing advertisements and/or the static advertisements get published by the targeting server. The configuration of the application platform leaves preexisting elements of the desktop undisturbed which enables the users to continue their work and avoid any hindrances occurring thereof However, in the preferred embodiment the preexisting elements left undisturbed on configuration of the application platform are enabled to be rearranged automatically or manually by the user in any desired location in the advertisement pool. Flow then proceeds to block 404.

[0052] The block 404 depicts about registration of user characteristics and/or the network related characteristics associated with the user. The step of registration is performed by means of a registration module configured in the targeting server. The user characteristics preferably includes but not limited to user profile information, geographical location information associated with the user, behavioral information associated with the user and the like which are generally inputted by the user at the time of registration or can even be automatically tracked using suitable means. The network related characteristics preferably includes but not limited to a predefined internet protocol (IP) addresses assigned to the internet supportive devices of the user which is generally automatically tracked by the targeting server. Flow then proceeds to block 406.

[0053] The block 406 depicts about communication between the advertising server of the advertiser and the targeting server associated with the host. The communication enables the host to target only the relevant advertisements to the user. The targeting server targets the relevant advertisements to the user whenever the targeting server finds a match between the advertisements that it receives from the advertising server and the user characteristics and/or the network characteristics that it stores in its database. Flow then proceeds to block 408.

[0054] As previously explained in the block 406 the step of communication between the advertising server and the targeting server, and storage of the user characteristics and/or the network characteristics by the targeting server enables the targeting server to target the dynamically changing advertisements and/or the static advertisements to the user. The targeting of the dynamically changing advertisements and/or the static advertisements to the user publishes the dynamically changing advertisements and/or the static advertisements in the advertisements pool as depicted by the block 408. The publication of the multiple advertisements including the dynamically changing advertisements and/or the static advertisements in the advertisements pool further takes place offline in the absence of internet connectivity from the internet supportive devices by means of multiple informational buffers. The multiple informational buffers receive and store the multiple advertisements from the targeting server. Upon publication the users can then activate the dynamically changing advertisements and/or the static advertisements in the advertisement pool. The activation of the dynamically changing advertisement and/or the static advertisement preferably by clicking leads the user to a predefined web page linked to the dynamically changing advertisement and/or the static advertisement activated by the user. Flow then proceeds to block 410.

[0055] The block 410 describes tracking of a predefined active time spent by the user in viewing the dynamically changing advertisements and/or the static advertisements in the advertisement pool. Flow then proceeds to block 412. The block 412 describes tracking of information related to browsing, shopping or transaction directed by the dynamically changing advertisements and/or the static advertisements upon activation.

[0056] In an exemplary embodiment, the tracking of the predefined active time spent by the user in viewing the dynamically changing advertisements and/or the static advertisements in the advertisement pool as depicted by the block 410 and the tracking of information related to shopping and/or transaction or browsing directed by the dynamically changing advertisements and/or the static advertisements as depicted by the block 412 can facilitate the user with some complimentary gifts from the host and/or the advertisers, accumulation of some reward points which the user can redeem to save expenditure towards using the internet services, shopping and the like.

5.CLAIMS

What is claimed is:

1. A web based user targeted advertisement system for publishing a plurality of advertisements to a user, comprising:

an application platform, configurable on at least one internet supportive device of the user, whereby the configuration of the application platform converts a skinnable theme of a desktop associated with at least one internet supportive device of the user into an advertisement pool comprising at least one of: a dynamically changing advertisement; and a static advertisement; and

at least one advertising server associated with at least one advertiser characterized in that the at least one advertising server communicates with at least one targeting server of a host, wherein communication between the at least one advertising server and the at least one targeting server enables the at least one targeting server to target at least one of: the dynamically changing advertisement; and the static advertisement to the user based on at least one of: a user characteristics; and a network related characteristics thereby publishing at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool.

2. The system of claim 1 further comprising a registration module configured on the at least one targeting server for facilitating the user to register the user characteristics.

3. The system of claim 1, wherein the at least one targeting server further configured to automatically register the network related characteristics associated with the user.

4. The system of claim I, wherein the user characteristics comprising at least one of: a user profile information; a geographical location information associated with the user; and a behavioral information associated with the user.

5. The system of claim 1, wherein the network related characteristics comprising a predefined internet protocol address assigned to the at least one internet supportive device of the user.

6. The system of claim 1, wherein the at least one targeting server further enables tracking at least one of:

a predefined active time spent by the user in viewing at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool; and

a plurality of shopping information directed by the at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool.

7. The system of claim 1, wherein the application platform converting the skinnable theme of the desktop into the advertisement pool leaves a plurality of pre existing elements of the desktop undisturbed.

8. The system of claim 7, wherein the plurality of pre existing elements of the desktop comprising a group of icons representing real objects on the desktop.

9. The system of claim 7, wherein the plurality of pre existing elements of the desktop further enabled to be rearranged..

10. The system of claim 1, wherein the application platform is presented to the user by the targeting server associated with the host.

11. The system of claim 1, wherein at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool directs the user to a predetermined web page linked with at least one of: the dynamically changing advertisement; and the static advertisement thereof.

12. The system of claim 1 further comprising at least one informational buffer associated with the at least one internet supportive device of the user, characterized in that the at least one informational buffer receives and stores the plurality of advertisements from the at least one targeting server.

13. The system of claim 12, wherein the at least one informational buffer receiving and storing the plurality of the advertisements from the at least one targeting server facilitates publication of the plurality of advertisements in the advertisement pool in the absence of internet connectivity from the at least one internet supportive device of the user.

14. A method for targeted advertisement adapted for publishing a plurality advertisements to a user, comprising the steps of:

configuration of an application platform on at least one internet supportive device of the user, wherein the step of configuration converts a skinnable theme of a desktop of the at least one internet supportive device of the user into an advertisement pool comprising at least one of: a dynamically changing advertisement; and a static advertisement; and

communication of at least one advertising server of at least one advertiser with at least one targeting server of a host, wherein the step of communication enables the at least one targeting server to target at least one of: the dynamically changing advertisement; and the static advertisement to the user based on at least one of: a user characteristics; and a network related characteristics thereby publishing at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool.

15. The method of claim 14 further comprising a step of registration of the user characteristics by the user using a registration module configured on the at least one targeting server.

16. The method of claim 14, further comprising a step of registering the network related characteristics associated with the user by the at least one targeting server.

17. The method of claim 14, wherein the user characteristics comprising at least one of: a user profile information; a geographical location information associated with the user; and a behavioral information associated with the user.

18. The method of claim 14, wherein the network related characteristics comprising a predefined internet protocol address assigned to the at least one internet supportive device of the user.

19. The method of claim 14 further comprising a step of tracking at least one of:

a predefined active time spent by the user in viewing at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool; and

a plurality of shopping information directed by the at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool.

20. The method of claim 14, wherein the conversion of the skinnable theme of the desktop into the advertisement pool leaves a plurality of pre existing elements of the desktop undisturbed.

21. The method of claim 20, wherein the plurality of pre existing elements of the desktop comprising a group of icons representing real objects on the desktop.

22. The method of claim 20, wherein the plurality of pre existing elements of the desktop further enabled to be rearranged.

23. The method of claim 14, wherein at least one of: the dynamically changing advertisement; and the static advertisement in the advertisement pool directs the user
to a predetermined web page linked with at least one of: the dynamically changing advertisement; and the static advertisement thereof

24. The method of claim 14 further comprising a step of reception and storage of the plurality of advertisements from the at least one targeting server by at least one informational buffer associated with the at least one internet supportive device of the user.

25. The method of claim 24, wherein the step of reception and storage of the plurality of advertisements facilitate publication of the plurality of advertisements in the advertisement pool in the absence of internet connectivity from the at least one internet supportive device of the user.