FORM 2
THE PATENTS ACT, 1970
(39 of 1970)
&
THE PATENT RULES, 2003
COMPLETE SPECIFICATION
(See Section 10 and Rule 13)
Title of invention:
AN INNOVATIVE PLATFORM FOR DELIVERING AND REVIEWING ADVERTISEMENTS IN A
SOCIALLY ENGAGING MANNER
Applicant:
TATA Consultancy Services Limited A company Incorporated in India under The Companies Act, 1956
Having address:
Nirmal Building, 9th Floor,
Nariman Point, Mumbai 400021,
Maharashtra, India
The following specification describes the nature of the invention and the manner in which it is to be performed.

FIELD OF THE INVENTION:
The present invent/on relates to a system and method for advertisement submission, selection, delivery and rating. The invention allows for advertisement selection and delivery based on user rating inputs and user profile in a socially engaging network. The invention facilitates the user's involvement in deciding on advertisements they would like to receive.
BACKGROUND OF THE INVENTION:
Competitive environment, products for niche markets and most importantly ever growing promotional advertisement delivery strategies by the enterprises "warrant a continuous upgradation of technology towards advertisement delivery methods and systems that should enable a person to receive advertisements only to his preference.
The supplementation of advertisement along with the information content allows telecom Service providers and Media & Entertainment groups (advertisers) to deliver the information content at a reduced price rate to the user. The supplementation of advertisement along with primary information content is also part of branding activities which ensures advertisement of brands/messages with the viewer.
However, the current practices fail to consider whether or not the user would be really interested in the quality of the advertisements so received along with the content. Thus there is a need to have an advertising rating mechanism within the viewer community.
In the state of the art especially in the Telecom, Media and Entertainment and Internet industry the advertisements are mixed-in with the content (like within a movie, SMS or MMS or a webpage) or sent as individual advertisements independent of any content. In the current practice, the advertisement supplied with the content leave viewers/users with no choice, other than to watch/read/listen/p!ay advertisements which they may not be interested in, while the present invention proposes a method and a system that ensures that the advertisements delivered to the user are of high quality and of user's preference that can be watched again and again without erosion of user's interest.
Some of the earlier inventions, which propose a system and method for advertisement delivery, are as follows:

US Patent application 20060212350 by Ellis et al teaches that the system provides an automatically targeted network for text and graphical advertising based on cost-per-action bidded pricing, wherein actions comprise any of acquisitions, purchases, downloads registrations, donations, clicks, and impressions. Contextual, search and behavioral relevance features are integrated to optimize ad selection for advertisers, who enter action objectives, associated bids, and creatives or catalog assets.
US Patent 6,925,469 granted to Headings et al teaches an open business platform that provides an end-to-end solution for managing, distributing, and/or retailing digital media assets from various content suppliers. The invention provides an integrated system that permits media content suppliers to deposit their media assets with the system where they are prepared by a content management system for distribution to consumers via a secure distribution system.
US Patent application 20060287916 filed by Starr Steven et al teaches systems and methods that relate to enabling content item generators to present content items for association of advertisements; enabling an advertiser to request association of an advertisement with at least one of the presented content items; and tagging the content items so that upon a subsequent user interaction with a content item that has an associated advertisement, an action may be automatically taken to facilitate payment of a share of revenue for the associated advertisement to an account of the content item generator.
US Patent 7,158,943 granted to Van der Riet teaches an interactive marketing communication and transaction services platform for managing personalized customer relationships. The platform facilitates communication and transactions between consumers, retailers and manufacturers, by helping suppliers customize product/service offerings, presentations and advertising messages to reflect individual consumers' needs, while providing portals with premium advertising messages for personal interactive info/news/entertainment services.
US Patent application 20050131762 filed by Bharat Krishna et al teaches Generation of user information for use in targeted advertising. User profile information for a user may be determined by determining initial user profile information for the user, inferring user profile information for the user, and determining the user profile information for the user using both the initial user profile information and the inferred user profile information.
In light of the above mentioned prior arts, it is evident that there is a need to provide a customizable system and method for managing the delivery of advertisements based on user preference score in a social network.

Further, in light of the prior arts, there is a need to have a system for delivering advertisements based on user preference score wherein such system also has ability to manage other auxiliary tasks and compliances related to the delivery of advertisements.
In the present invention, we propose a novel approach for managing the delivery of advertisements based on user preference score in a social network
The system and method as proposed in the present invention thus solves a long-standing problem by using techniques described later in the detailed description to achieve:
• delivery advertisements to the user profiles in a social network based on user preference score,
• means to collect user ratings and preferences in the user or group profile by way of user inputs,
• fetching of the advertisement correlated with user/group profile score
OBJECTS OF THE INVENTION:
The principle object of the invention is to provide an Ad delivery social networking platform which provides Ad submitting, Ad Contract management, Ad fetching and Ad rating (based on user preferences in a social network).
Another object of the invention is to provide an Ad delivery social networking platform which enables rating of the advertisements in socially engaging manner.
Another significant object of the invention is to provide a web interface for receiving updates from the user and continuously updating the user profile in accordance with the updates.
Another object of the invention is to provide An Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, further comprising an online module enabled with features for managing contracts, negotiation of advertisement slots and time durations, enabling to setup one or more contractual agreement between advertiser and service provider.
Yet another object of the invention is to provide An Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, wherein the advertiser selects preferred time slots for an advertisement to be played.

Yet another object of the invention is to provide An Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, wherein the advertiser is advised on the available time slots and cost for delivery of the advertisement by the system.
Yet another object of the invention is to provide An Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, which enables the advertiser to electronically execute the contractual agreements with the service provider.
Yet another object of the invention is to provide An Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, wherein the input at the first web interface from the advertiser comprises of start date and periodicity of the advertisement delivery, target profile of the user, preferred time slot of the advertisement.
Yet another object of the invention is to provide An Ad delivery social networking plattorm for managing the delivery of a variety of advertisements to customers based on their selection, wherein the target profile can be selected from the groups comprising of demographic, geographic, psychographic or behavioral.
Yet another object of the invention is to make viewing advertisement enjoyable for the viewers along with the content and also to eliminate unpopular advertisements that are mediocre, from the viewer system.
Yet another object of the invention is to raise the bar for advertisers in creating highly enjoyable advertisements to the viewer community and to bring the feedback from the user community back to the advertisement creators and the Advertisers.

SUMMARY OF THE INVENTION:
Before the present methods, systems, and hardware enablement are described, it is to be understood that this invention in not limited to the particular hardware, and methodologies described, as there can be multiple possible embodiments of the present invention and which are not expressly illustrated in the present disclosures. It is also to be understood that the terminology used in the description is for the purpose of describing the particular versions or embodiments only, and is not intenqed to limit the scope of the present invention which will be limited only by the appended claims.
The present invention discloses an advertisement delivery system of advertisements based on user preference and rating.
The present invention discloses a system and method for advertisement submission, advertisement contract management, advertisement selection, and advertisement rating.
The system and method of the present invention provides a platform for advertisement selection and delivery based on user rating inputs and user profile in a socially engaging network.
The system and method of the present invention facilitates the user's involvement in deciding on advertisements they would like to receive.
An Ad delivery social networking platform for managing the rating of a variety of Ads by users in a socially engaging manner based on their selection comprising:
a) An ad platform for storing and sharing at least one advertisement with one or more user submitted by an advertiser to the ad platform; wherein such ad platform further comprises four sub-platforms:
i) an Ad submit interface is a web interface that brings advertisers to a service provider wherein the Ad submit interface has advertiser logins specific to each of the advertiser; ii) an Ad rating interface is a web graphical user interface that brings social networking
platform for Ad ratings, wherein the user logs in and rate the ads manually; iii) a means for storing the program instructions that are configured to cause a processor to provide an Ad pull interface that has a business intelligence that allows a service provider to fetch ads based on the user profile, user or group rating for the Ads and the real time advertisement slots;

iv) a contract management interface is a web interface that allows for the service provider to negotiate and set the different contractual agreements with the advertiser. b) a means for delivering the ad fetched by ad pull interface to the user.
BRIEF DESCRIPTION OF THE DRAWINGS:
The foregoing summary, as well as the following detailed description of preferred embodiments, is better understood when read in conjunction with the appended drawings. For the purpose of illustrating the invention, there is shown in the drawings example constructions of the invention; however, the invention is not limited to thespecific methods disclosed in the drawings:
Figure 1 illustrates an Ad delivery sociai networking platform for managing the delivery of a variety of advertisements to customers based on their selection, in the form of a block diagram, in accordance with an embodiment of the invention.
Figure 2 of the present invention illustrates the flow chart of the Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, in accordance with an embodiment of the invention.
Figure 3 shows an exemplary Ad submit interface for submitting the advertisements and to negotiate on the contract, in accordance with an embodiment of the invention.
Figure 4 shows an exemplary Ad rating interface for user to selectively rate the advertisement in accordance with his/ her preference, in accordance with an embodiment of the i nvention.
DETAILED DESCRIPTION OF THE INVENTION:
Some embodiments of this invention, illustrating all its features, will now be discussed in detail.
The words "comprising," "having," "containing," and "including," and other forms thereof, are intended to be equivalent in meaning and be open ended in that an item or items following any one of these words is not meant to be an exhaustive listing of such item or items, or meant to be limited to only the listed item or items.
It must also be noted that as used herein and in the appended claims, the singular forms "a", "an" and "the" include plural references unless the context clearly dictates otherwise. Although any

systems and methods similar or equivalent to those described herein can be used in the practice or testing of embodiments of the present invention, the preferred, systems and methods are now described.
In the following detailed description, reference is made to the accompanying drawings, which form a part hereof, and in which is shown by way of illustration specific embodiment in which the inventions may be practiced. This embodiment is described in sufficient detail to enable those skilled in the art to practice the invention, and it is understood that other embodiment may be utilized and that logical, mechanical and electrical changes may be made without departing from the spirit and scope of the present invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is defined only by the claims and equivalents thereof.
Ad: an advertisement submitted by an advertiser to the system in the form of text, image, symbols, video, audio or flash format.
User: comprises the end customer of the system. The end customer can view and rate the advertisements as per their selection.
Ad-decide system: The system as shown in figure 1, wherein An Ad delivery social networking platform for managing the rating of a variety of advertisements by users in a socially engaging manner based on their selection.
Service Provider: is an entity that acts on his own or as a third party facilitator for targeted delivery of advertisement based on user preference score derived from user's profile. As an exemplary embodiment the service provider can be telecommunication service provider, wired communication service provider, wireless communication services, IPTV service provider, web portal or Media & Entertainment Company.
Advertiser: is a natural or a non natural person who submits one or more advertisements to the system.
information content: is any type of information which is communicated by service provider. Generally advertisement is delivered to the user along with the information content which may be in the form of text, image, symbols, video, audio or flash format.

Ad platform: is a computer readable medium including but not limited to hard-disk, optical disk, magnetic tape, a server or any electronic data storage which can store and share the advertisements submitted by an advertiser.
Ad submit interface: is the graphical interface between an advertiser and the Ad platform which gathers one or more inputs from the advertiser.
Ad rating interface: is the graphical interface between a user and the Ad platform which gathers one or more inputs from the user and enables user to rate the advertisements in accordance with his/her preference.
The present invention provides an Ad delivery social networking platform for managing the rating of a variety of Ads by users in a socially engaging manner based on their selection comprising:
a) An ad platform for storing and sharing at least one advertisement with one or more user
submitted by an advertiser to the ad platform; wherein such ad platform further comprises
four sub-platforms:
ij an Ad submit interface is a web interface that brings advertisers to a service provider
wherein the Ad submit interface has advertiser logins specific to each of the
advertiser; ii) an Ad rating interface is a web graphical user interface that brings social networking
platform for Ad ratings, wherein the user logs in and rate the ads manually; iii) a means for storing the program instructions that are configured to cause a processor
to provide an Ad pull interface that has a business intelligence that allows a service
provider to fetch ads based on the user profile, user or group rating for the Ads and
the real time advertisement slots; iv) a contract management interface is a web interface that allows for the service
provider to negotiate and set the different contractual agreements with the advertiser.
b) a means for delivering the ad fetched by ad pull interface to the user.
Figure 1 of the present invention illustrates an Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, in the form of a block diagram, in accordance with an embodiment of the invention.
According to one of the embodiment of the present invention, the ad-decide system 100 comprises an ad platform 106 having four sub-platforms namely an Ad submit interface 101, contract management interface 102, Ad pull interface 103 and an Ad rating interface 104, a

service provider 108, a means for delivering 114, an advertiser 110 and a user (end customer) 112.
The Ad platform 106 is a means to store and share the advertisements submitted by the advertiser 110, wherein the Ad platform 106 is acting as a pool of submitted advertisements to be delivered to the user 112. The Ad platform 106 may be a computer readable medium including but not limited to hard-disk, optical disk, magnetic tape, a server or any electronic data storage which can store and share the advertisements submitted by an advertiser 110.
An Ad submit interface 101 is a graphical interface between Ad platform 106 and an advertiser 110 so as to enable the advertiser 110 to submit one or more advertisements to the ad-decide system 100, wherein the advertisement submitted by the advertiser 110 can be in the form of text, image, symbols, video, audio or flash format.
The Ad submit interface 101 is a sub-platform that brings advertisers 110 to a service provider 108. The Ad submit interface 101 has user logins specific to each of the advertiser. Optionally the user 112 may register themselves as prospective advertisers. The user 112 may upload the, advertisement onto the ad-decide system 100, similar to the user creating videos and uploading them onto an internet website. The user 112 credentials and the registration data is validated in the system either manually or as part of automatic verification. The advertisers 110 submit their ads, along with preferred slots for an ad to be played, and is advised on the available slots, the approximate cost for playing the submitted advertisement and the different contractual agreements. The advertiser 110 has the option to opt-in for the options that are available at that time. The users 112 can also submit Ads, either specific to their businesses, or specific to a commercial product from a reputed brand. The Ads for commercial product will be brought into the ad-decide system 100 for delivery only after the needed approvals from the relevant commercial product vendors/owners.
The Ad rating interface 104 has a web graphical user interface, wherein users 112 login and rate the ads manually. The Ad rating interface 104 is a sub-platform that brings social networking platform for Ad ratings, the users from the social network have to register with this web portal first, to provide their details, so as to ensure the advertisement ratings are correlated with the user 112. The users 112 also rate the ads within the SMS, MMS, IPTV or Cable TV as an SMS or by using the TV remote. The ad ratings as consolidated within the user profile that is available within the Ad rating interface.

Figure 2 of the present invention illustrates the flow chart of the Ad delivery social networking platform for managing the delivery of a variety of advertisements to customers based on their selection, in accordance with an embodiment of the invention.
According to another embodiment of the present invention, ad-decide system 100 of delivering advertisements based on user 112 preferences. In accordance with figure 2, the advertiser 110 logs in to web interface or portal of the advertisement ad-decide system 100. The advertiser 110 uploads the advertisement and picks user profiles in a socially engaged network and other available details in such a way that the ad-decide system 100 delivers advertisement to the desired set of users 112.
The user 112 may also be registered with the ad-decide system 100 and logs in to provide collateral in terms of money deposited/fees etc to be able Eo negotiate contractual/ monetary clause. The negotiation between the advertiser 110 and user 112 for the service provider 108 takes place on the contractual and monitory terms with the user 112. Advertiser 110 submits the advertisements to the ad-decide system 100. The Ad pull interface 103 pulls (fetches) the advertisements based on user 112 profile and ratings to the advertisement provided by the user 112, The newly submitted advertise meat will have z.era fating,. The filter will remove ttie advertisement which has negative ratings. The filtered advertisements are delivered to the user 112 by service provider 108 using means for delivering 114- The user 112 can rate the preexisting or newly submitted advertisement by using rating mechanism like sms voting, IVR, web interface etc.
Figure 3 of the present invention, shows an exemplary Ad submit interface for submitting the advertisements and to negotiate on the contract, in accordance with an embodiment of the invention
According to one of the embodiment of the present invention, the web based graphic user interface enables advertiser 110 to deal with the information required to be submitted to the ad-decide system 100 like Start date, Periodicity, Duration, Target Profile, Preferred slot, advertisement charges, comments etc. The web based graphic user interface also enable the advertiser 110 to upload his advertisement onto the ad-decide system 100. The option for renegotiation regarding changes for the advertisement to be submitted is also available.
The advertisers 110 submit their advertisements, along with preferred slots for an advertisement to be played, and is advised on the available slots, the approximate cost for playing the submitted advertisement and the different contractual agreements. The user 112 can also submit

advertisements, either specific to their businesses, or specific to a commercial product from a reputed brand. The Ads for commercial product will be brought into the ad-decide system 100 for delivery only after the needed approvals from the relevant commercial product vendors/owners.
The web interface of the ad-decide system 100 between a service provider 108 and advertiser 110 further comprises an online module enabled with features for managing contracts, negotiation of slots and time durations, setting contractual agreements with the advertiser, settlement agreement. The said online module is the contract management interface 102 as shown in figure1, which provides an interface between the ad platform 106 and a service provider 108. The service provider 108 may be a telecommunication services such as cable, wireless services, IPTV, or Media & Entertainment segments. The contract management interface 102 enables users for the service provider 108 to negotiate as well as set the different contractual agreements with the advertiser 110. It also allows for settlement agreement, in case of a revenue share ads, that are available with the service provider 108 groups and the advertiser 110. The different slots, the time duration of the advertisements etc are also negotiated between the advertiser 110 and the service provider 108 group via this interface.
Ad rating interface 104 of the ad-decide system 100 provides a graphical interface between ad platform 106 and user 112, wherein the graphical interface may be a web based graphical interface. The Ad rating interface 104 is configured to receive and store the user 112 details and preferences upon authentication in an online user 112 profile. The Ad rating interface 104 is a web graphical user interface, where user 112 login and rate the ads manually. The user 112 have to register with this web portal first, to provide their details. The user 112 also rates the ads within the SMS, MMS, IPTV or Cable TV as an SMS or by using the TV remote. The ad ratings as consolidated within the user profile that is available within the Ad rating interface 104.
Figure 4 of the present invention, shows an exemplary Ad rating interface for user to selectively rate the advertisement in accordance with his/ her preference, in accordance with an embodiment of the invention.
According to one of the embodiments of the present invention, the exemplary graphical user interface of figure 4 enables user 112 to rate particular advertisement according to his/her preference. As illustrated in the figure 4 particular advertisement is selected from the advertisement inventory (which is advertisements stored at ad platform 106) by the user 112. After reviewing the advertisement user 112 will rate that particular advertisement according to his/her preference, this information gets saved in the profile of the user and only preferred advertisements will be played thereby blocking the low rated advertisements which are not of

user's interest. The user 112 may also rate the advertisements within the SMS, MMS, IPTV or Cable TV by means of an SMS or by using the TV remote,
The Ad pull interface 103 as shown in figure 1 provides an interface between the ad platform 106 and service provider 108. The Ad pull interface 103 allows the service provider 108 to fetch or pull advertisements based on the user 112 profile, user rating for the advertisement and the real time advertisement slots. The Ad pull interface 103 has the ability to discriminate the advertisements that are rated positive and advertisement that are rated negative by specific customer segment, based on the options set by the advertiser 110, thereby eliminating negatively rated advertisements in the ad platform 106.
The calculation of the user preference score for advertisement in accordance with the user profile is performed by ad-decide system 100, the calculated user preference score is used as a bench mark for keeping the advertisements in the ad platform 106 or to eliminate the advertisements from the ad platform 106. Then the advertisement which is fetched in accordance with the user preference score is sent to the user 112 by using means for delivering 114.
The Ad pull interface 103 has the business intelligence buiJt-in that allows a service provider 108 to pull ads based on the user profile, user rating for the Ads and the real time advertisement slots. The Ad pull interface 103 has the ability for bulk-ads or targeted ads for a customer segment, based on the options set by the advertiser 110. The contract management interface 102 allows for service provider 108, to negotiate as well as set the different contractual agreements with the advertiser 110. It also allows for settlement agreement, in case of a revenue share ads. that are available with the service provider 108 and the advertiser 110. The different slots, the time duration of the ad verttsements etc are also negotiated between the advertiser 110 and the service provider 108 via this interface.
ADVANTAGES OF THE INVENTION:
• The present invention provides a system for managing the delivery of advertisements based on user preference score, wherein the advertisements are and delivered to only users from particular social network group thereby providing a means to rate the advertisements in accordance with the preference, maintain only good quality of advertisements and eliminate advertisements with negative ratings.
• This invention makes viewing advertisements enjoyable for the viewers along with the content.

• The invention will remove unpopular advertisements that are mediocre, from the viewer system.
• This invention will raise the bar for advertisers in creating highly enjoyable ads to the viewer community and to bring the feedback from the user com munity back to the Advertisement creators and the advertisers.
• This invention will also involve advertisement creation by end user that gets rated and fed
into the normal stream of advertisement delivery.

WE CLAIM:
1. An Ad delivery social networking platform for managing the rating of a variety of Ads by users
in a socially engaging manner based on their selection comprising:
a) An ad platform for storing and sharing at least one advertisement with one or more user
submitted by an advertiser to the ad platform; wherein such ad platform further comprises
four sub-platforms:
i) an Ad submit interface is a web interface that brings advertisers to a service provider
wherein the Ad submit interface has advertiser logins specific to each of the
advertiser; ii) an Ad rating interface is a web graphical user interface that brings social networking
platform for Ad ratings, wherein the user logs in and rate the ads manually; iti) a means for storing the program instructions that are configured to cause a processor
to provide an Ad pull interface that has a business intelligence that allows a service
provider to fetch ads based on the user profile, user or group rating for the Ads and
the real time advertisement slots; iv) a contract management interface is a web interface that allows for the service
provider to negotiate and set the different contractual agreements with the advertiser.
b) a means for delivering the ad fetched by ad pull interface to the user.
2. An Ad delivery social networking platform as claimed in claim 1, wherein a service provider
can be a telecommunication service provider, media and entertainment groups, communication network, wired communication services, wireless communication services, IPTV service provider, web portal or Media & Entertainment Company.
3. An Ad delivery social networking platform as claimed in claim 1, wherein the contract
management interface further allows settlement agreements, in. case of a revenue share ads, that are available with the service provider and the advertiser.
4. An Ad delivery social networking platform as claimed in claim 1, wherein the Ad submit
interface of the system further comprises an online module enabled with features for managing contracts, negotiation of advertisement slots and time durations, enabling to setup one or more contractual agreement between advertiser and service provider.
5. An Ad delivery social networking platform as claimed in claim 1, wherein the advertisement
submitted by the advertiser can be in the form of text, image, symbols, video, audio or flash
format.

6. An Ad delivery social networking platform as claimed in claim 1, wherein the advertisement
delivered to the user is with or without information contents.
7. Ad delivery social networking platform as claimed in claim 1, wherein advertiser selects
preferred time slots for an advertisement to be played at the time of submitting ad to the Ad submit interface.
8. Ad delivery social networking platform as claimed in claim 1, wherein at the Ad submit
interface an advertiser is advised on the available time slots and cost for playing the advertisement by the system.
9. Ad delivery social networking platform as claimed in claim 1, wherein at the Ad submit
interface the system enables advertiser to electronically execute contractual agreements with the service provider.
10. Ad delivery social networking platform as claimed in claim 1, wherein the input at the Ad submit interface from the advertiser comprises start date, periodicity, profile of the user and preferred slot of the advertisement.
11. Ad delivery social networking platform as claimed in claim 1, wherein the profile of user can be selected from the group comprising of demographic, geographic, psychographic or behavioral.
12. A method for an Ad delivery social networking platform for managing the rating of a variety of Ads by users in a socially engaging manner based on their selection comprising the steps of;

a) storing at least one advertisement submitted by an advertiser in the Ad platform; wherein said server having an Ad submit interface that is configured to receive input data including one or more advertisement from advertiser to the Service provider;
b) enabling the Ad rating interface to receive and store user details and preferences upon authentication in an online user profile;
c) storing and processing user preferences in the said user profile by way of user inputs received from one or more modes including SMS, MMS, IPTV, cable TV or inputs through internet;
d) processing the program instructions that are configured to cause the processor to calculate the user preference score for the advertisement in accordance with the user profile;
e) matching the calculated user preference score with the stored advertisement data in the Ad platform such that the advertisements having negative score are discarded and

advertisements with the positive score are kept with the Ad platform for repeated viewing at prescheduled time slot; and f) fetching the positively scored advertisement from the Ad platform using Ad pull interface;
13. A method for an Ad delivery social networking platform as claimed in claim 12, wherein a service provider can be a telecommunication service provider, media and entertainment groups, communication network, wired communication services, wireless communication services, IPTV service provider, web portal or Media & Entertainment Company.
14. A method for an Ad delivery social networking platform as claimed in claim 12, wherein the Ad submit interface of the system further comprises an online module enabled with features for managing contracts, negotiation of advertisement slots and time durations, enabling to setup one or more contractual agreement between advertiser and service provider.
15. A method for an Ad delivery social networking platform as claimed in claim 12, wherein the advertisement submitted by the advertiser can be in the form of text, image, symbols, video, audio or flash format.
16. A method for an Ad delivery social networking platform as claimed in claim 12, wherein the advertisement delivered to the user is with or without information contents.
17. A method for an Ad delivery social networking platform as claimed in claim 12, wherein advertiser selects preferred time slots for an advertisement to be played at the time of submitting ad to the Ad submit interface.
18. A method for an Ad delivery social networking platform as claimed in claim 12, wherein at the Ad submit interface an advertiser is advised on the available time slots and cost for playing the advertisement by the system.
19. A method for an Ad delivery social networking platform as claimed in claim 12, wherein at the Ad submit interface the system enables advertiser to electronically execute contractual agreements with the service provider.
20. A method for an Ad delivery social networking platform as claimed in claim 12, wherein the input at the Ad submit interface from the advertiser comprises start date, periodicity, profile of the user and preferred slot of the advertisement.

21. A method for an Ad delivery social networking platform as claimed in claim 12, wherein the profile of user can be selected from the group comprising of demographic, geographic, psychographic or behavioral.
22. A system and method for an Ad delivery social networking platform for managing the rating of a variety of Ads by users in a socially engaging manner based on their selection substantially as herein described with reference to and as illustrated by the accompanying drawings.