DESC:Field of the Invention
[0001] Embodiments of the present invention relate to the field of an engagement system and more particularly, relate to an omni engagement system for autonomously discovering real time campaigns and method thereof
BACKGROUND
[0002] The mass media content such as advertisements that are today relayed on a mass media like television sets, or displayed on OOH media such as billboards, newspapers, magazines are meant to develop increased awareness amongst a broad variety of people. By making more people aware, promoters intend to increase their market share catering to much wider segments of users. But these mass media contents should do more than just spreading awareness to prove the worth of investments made to sponsor and relay them.
[0003] Not only should such mass media content like advertisements generate more useful leads to improving (in)-direct sales but also be made more actionable by preserving the user characteristics such as intent and location. That is what this invention is targeting. The goal would be to have more and more users find the mass media content like advertisements useful and relevant from their interest perspective. Mass media content like advertisements should be made user-friendly and easily actionable, in case the user chooses to interact, leading to the purchase of the product. Additionally, the method used must provide accurate and real data on the effectiveness of the advertisement for the publishers and promoters of the product.
[0004] Today, if the mass media content like advertisements that are shown on television sets are extended with offers and other recommendations available from a preferred marketplace or they are made easily accessible to the user in his current context, it would make the mass media content more effective, thus increasing the chance of generating leads for the advertising companies or mass media creating companies. Additionally, if all these happens in a user- friendly manner on a connected handheld device such as mobile phone, smartphones, digital tablets etc. the pervasiveness of the mass media content like advertisement could increase more than ever before. One value extension of this mass media delivery system is the ability.
[0005] Thus, the present invention provides an omni engagement system for autonomously discovering real time campaigns and method thereof.
SUMMARY OF THE INVENTION
[0006] An embodiment of the present invention relates to an omni discovery channel and engagement system for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for communicating campaign information or grabbing promotional offers. The system comprises a user device with an user engagement interface enabling the user to access and interact with discovered campaigns for availing promotional offers, a location navigator communicates with the user device for user’s current geo location for autonomously showing the campaigns running on the campaign venues to the user along user’s travel route, wherein the location navigator displays and navigates the user to desired assets from selected the campaigns or the campaigns venues on a map, a server having a database and a memory storing a plurality of modules. The omni channel campaign discovery and engagement system is an internet of things (IOT) based Artificial intelligence omni channel campaign discovery and engagement system.
[0007] The omni channel campaign discovery and engagement system is a communication platform which allows the users to join and engage with campaigns running near him. Alternatively, the omni channel campaign discovery and engagement system also allows the users to join and engage with campaigns running away from him.
[0008] The plurality of modules includes
? an AI module for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interests trends, historical engagement data, and contextual relevance and alike,
? an asset owner module to create and push campaigns, promotions and offers to the user based on the user’s current geo location, user's preferences, user interest specified in the user's profile, user intent, past interactions, captured campaign interest trends, and alike factors,
? a coupon generation module generates system coupons and/or personalized promotion coupons for the user based on the analysis of the AI asset owner module, wherein the coupons the are encashed from campaign venue when user is in the proximity of the campaign venue, a rating module for the user to rate the campaign venue based on user experience for iteratively refining campaign recommendations and enhancing user engagement experiences;
? an analytic module to process data for tracking effectiveness of the campaign; the data includes campaign venue ratings and assets sales, revenue from clicks and post clicks of the campaign; coupons applied to cart and availed, campaign impressions, campaign engagement and alike.
[0009] In accordance with an embodiment of the present invention, the system detects proximity of the user from the campaigns to initiate discovery of the advertisements when the user is near the campaign venue or away from campaign venue by
allowing the users to search assets based on a plurality of search options such as but not limited to nearby venues, nearby campaigns
viewing the assets from the search in a list view or in a map view depending on the search criteria to select the asset. Moreover, the list view shows one list for each asset matching the search criteria with a small asset information for the user to identify the asset and the map view shows each asset location as a pin on the map with respect to the user location; and
navigating the user to the selected asset as target destination along with direction information and asset information.
[0010] Another embodiment of the present invention relates to a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers comprising steps of
? receiving a user location by a location navigator, by communicating with an user device for user’s current geo location for autonomously showing the campaigns and the campaigns venues to the user along user’s travel route;
? accessing by an AI module, a database of active campaigns within campaign venues for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interests trends, historical engagement data, and contextual relevance and alike;
? identifying relevant promotional offers based on the accessed user data;
? creating and pushing campaigns, promotions, and offers to the user based on the identified promotion offers and the user's current geo-location, user preferences, user interest specified in the user's profile, user intent, past interactions, and captured campaign interest trends;
? generating system coupons and/or personalized promotion coupons for the user based on the analysis of the identified promotion offers and the user data, wherein the coupons are encashed from a campaign venue when the user is in proximity to the campaign venue;
? facilitating addition, storage, and redemption of the generated coupons by the user through a user wallet;
? enabling the user to access and interact with discovered campaigns within a predefined proximity to the user for availing promotional offers through a user engagement interface on a user device;
? displaying and navigating by the location navigator the user to desired assets from selected campaigns or campaign venues on a map based on the user's current geo-location;
? redeeming the promotion offer at the campaign venue by scanning the promotion offer stored in the user wallet;
? allowing the user to rate the campaign by providing feedback on discovered promotional offers, user experience for iteratively refining campaign recommendations and enhancing user engagement experiences; and
? processing data for tracking effectiveness of the campaign using an analytic module, wherein the data includes campaign venue ratings, asset sales, revenue from clicks and post-clicks of the campaign, coupons applied to cart and availed, campaign impressions, campaign engagement, and the like.
[0011] In accordance with an embodiment of the present invention, the method also includes:
? generating personalized promotion offers from said active campaigns deemed relevant to the user;
? resenting said personalized promotion offers / personalized communication to the user via the user interaction interface for user engagement;
? monitoring a user response to said personalized promotion offers;
? iteratively refining the campaign discovery based on user feedback, effectiveness of the campaign, campaign engagement to enhance the relevance and effectiveness of future campaign recommendations.

OBJECTIVES OF INVENTION
[0012] The principal objective of this invention is to provide an omni discovery channel and engagement system/platform for autonomously helping people to find the closest campaigns venues like malls, hospitals, restaurants and discover the campaigns, promotions and offers pushed by these asset owners based on the user’s current geo location and other specifications like interest specified in the users profile.
[0013] Another objective of the present disclosure is to provide a viewer with a discovery platform to search for and discover real time campaigns/advertisement of their interest in proximate locations by allowing users to select a predefined or pre populated list of locations.
[0014] Yet another objective of the present disclosure is to provide a communication platform that allows joining and engaging with real time campaigns running on campaign venues near him for grabbing promotional offers.
[0015] Yet another objective of the present disclosure is to provide a communication platform that allows chatting with AI chatbots.
[0016] Yet another objective of the present disclosure is to provide a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers.
[0017] Yet another objective of the present disclosure is to assess the level of audience engagement with the campaign content campaign by quantifying the number of impressions, views, likes, or shares exposed to the campaign content.
[0018] Yet another objective of the present disclosure is to provide systems and methods for generating system coupons and/or personalized promotion coupons for the user that are encashed from the campaign venue when the user is in the proximity of the campaign venue.
[0019] Yet another objective of the present disclosure is to process data for tracking effectiveness of the campaigns.
[0020] Yet another objective of the present disclosure is to make a physical advertisement viral using digital platforms.
[0021] Yet another objective of the present disclosure is faster conversion of advertisements.
BRIEF DESCRIPTION OF THE DRAWINGS
[0022] So that the manner in which the above recited features of the present invention is understood in detail, a more particular description of the invention, briefly summarized above, may be had by reference to embodiments, some of which are illustrated in the appended drawings. It is to be noted, however, that the appended drawings illustrate only typical embodiments of this invention and are therefore not to be considered limiting of its scope, for the invention may admit to other equally effective embodiments.
[0023] Fig. 1 is a block diagram illustrating an exemplary omni discovery channel and engagement system within which various aspects of the present disclosure can be implemented, in accordance with one or more embodiments of the present invention.
[0024] Fig. 2 is a block diagram illustrating the schematic configuration of the one or more modules in accordance with an embodiment of the present invention;
[0025] Fig. 3A to 3E are pictorial snapshots illustrating various exemplary campaigns, in accordance with one or more embodiments of the present invention;
[0026] Fig. 4 is a flowchart illustrating a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers in accordance with an embodiment of the present invention;
[0027] Fig. 5 is a flowchart illustrating a method for measuring effectiveness of campaign recommendations based on personalized promotion offers in accordance with an embodiment of the present invention;
[0028] Fig. 6 is a flow chart illustrating a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers in accordance with another embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION
[0029] The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present disclosure is defined by the appended claims and equivalents thereof. The terms “comprising,” “including,” “having,” and the like are synonymous and are used inclusively, in an open-ended fashion, and do not exclude additional elements, features, acts, operations, and so forth. Also, the term “or” is used in its inclusive sense (and not in its exclusive sense) so that when used, for example, to connect a list of elements, the term “or” means one, some, or all of the elements in the list. References within the specification to “one embodiment,” “an embodiment,” “embodiments,” or “one or more embodiments” are intended to indicate that a particular feature, structure, or characteristic described in connection with the embodiment is included in at least one embodiment of the present disclosure.
[0030] Terms system and omni discovery channel and engagement system and GPS based omni discovery channel and engagement system or GPS based omni discovery channel and engagement system or WIFi omni discovery channel and engagement system or BLE omni discovery channel and engagement system or user input omni discovery channel and engagement system are used interchangeably throughout the draft for convenience.
[0031] Fig. 1 is a block diagram illustrating an exemplary omni discovery channel and engagement system 100 within which various aspects of the present disclosure can be implemented, in accordance with one or more embodiments of the present invention. The omni discovery channel and engagement system 100 autonomously discovers real time campaigns running on campaigns venues near a user for grabbing promotional offers pushed by these asset owners.
[0032] The omni channel campaign discovery and engagement system is an internet of thing (IOT) based Artificial intelligence omni channel campaign discovery and engagement system.
[0033] In accordance with an embodiment if the present invention, the omni discovery channel and engagement system 100 autonomously helps people to see find the closest campaigns venues like malls, hospitals, restaurants and discover the campaigns, promotions and offers pushed by these asset owners based on the user’s current geo location and other specifications like interest specified in the users profile.
[0034] The system 100 includes a server 105 having a database 110 and a memory 115 storing a plurality of modules 117, a user device 125 with an user engagement interface, a location navigator 130, a processor 135, a communication network 140.
[0035] In accordance with an embodiment of the present invention, the server 105 is configured to retrieve the plurality of real time campaigns running on the closest campaigns venues like malls, hospitals, restaurants for the user to discover the campaigns, promotions and offers pushed by these asset owners based on the user’s current geo location and other specifications like interest specified in the users profile. In particular , server 105 delivers the campaign information to users by communicating with the user device 125 and the system 100 via the communication network 130. The server 105 may be, but not limited to a cloud server, a web server, an application server, a proxy server, a network server, communication network server, or a server farm, and so forth. Embodiments of the present invention are intended to include or otherwise cover any type of the cloud server, including known, related art, and/or later developed technologies. In some implementations, the server 105 can communicate with the user device 125 via a virtual private network (VPN), Secure Shell (SSH) tunnel, or other secure network connection.
[0036] In accordance with an embodiment of the present invention, the database 110 is configured to store data including a user data, campaign data, campaign venue data, a media owner data, a media agency data, a seller data, a mass media advertisement data, a vendor data, a media related information, advertiser information, mass media campaign data, mass media content, advertisement data and the like. The database 110 may include but is not limited to a user database, a campaign database, a mass media owner database, a seller database, a mass media advertiser, a mass media creator database, mass media artist database, mass media content database, mass media assets database, authentication database, a mass media sponsor database, a mass media promoter database, a mass media agency database, a creative agency database and alike databases.
[0037] The communication network 140 is configured for communicating between the user device 125, server 105, user wallet 120, location navigator 130 and processor 135. Particularly, the communication being configured to be presented on the user device 125 in a manner personalized to the user. The communication network 140 may provide a communication interface for providing information such as, but not limited to campaign venue information, campaign information, advertisement information, product information, asset information and the like based on a user location of under various modes or protocols, such as, but not limited to, a large computer communication network, Internet, wireless networks, local area communication network (LAN), wide area communication network (WAN), private networks, a cellular communication network, corporate network having one or more wireless access points or a combination thereof connecting any number of mobile clients, fixed clients, and servers and so forth. Examples of communication network 140 may include the Internet, a WIFI connection, a Bluetooth connection, a Zigbee connection, Lora coonection, a communication network, a wireless communication network, a 3G communication network, a 4G communication network , a 5G communication network, a USB connection, or any combination thereof any transceiver, or any combination thereof by triangulation, by a local positioning (LPS) device, by a global positioning mass media delivery system (GPS), or by any combination thereof. Embodiments of the present invention are intended to include or otherwise cover any type of communication, including known, related art, and/or later developed technologies.
[0038] In accordance with another embodiment, the communication may be based through sound based communication such as but not limited to tonetag. Alternatively, the communication network 140 may be a decentralized network/ centralized network. In particular, the decentralized network may be a decentralized blockchain network/ centralized blockchain network.
[0039] The memory 115 , for example, a random access memory (RAM) or another type of dynamic storage device that stores information and instructions for execution by the processor 125. The memory 115 also stores temporary variables and other intermediate information used during execution of the instructions by the processor 135. The system 100 further comprises a read only memory (ROM) or another type of static storage device that stores static information and instructions for the processor 135. Subsequently, the memory 115 is any type capable of storing information accessible by the processor 135, such as a hard-drive, memory card, ROM, RAM, DVD, CD-ROM, USB Flash drive, write-capable, and read-only memories.
[0040] In accordance with an embodiment of the present invention, the processor 135 and one or more computer-readable media (not shown) having stored thereon instructions that are executable by one or more processors 135 to configure the system 100 to autonomously discover real time campaigns running on campaigns venues near a user for grabbing promotional offers. In particular, the processor 135 controls and coordinates the functions of the various components of FIG. 1. The processor 135 is any well-known processor, such as processors from Intel Corporation. Alternatively, in another embodiment , the processor 135 is a dedicated controller such as an ASIC. Similarly, in yet another embodiment, the processor 135 comprises a collection of processors which may or may not operate in parallel.
[0041] In accordance with an embodiment of the present invention, the instructions may be any set of instructions to be executed directly (such as machine code) or indirectly (such as scripts) by the processor. In that regard, the terms “instructions,” and “steps” may be used interchangeably herein.
[0042] In accordance with an embodiment of the present invention, the instructions executable by the processor to configure the system for
receiving a user location by a location navigator, by communicating with an user device for user’s current geo location for autonomously showing the campaigns and the campaigns venues to the user along user’s travel route;
accessing by an AI module, a database of active campaigns within campaign venues for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interest trends, historical engagement data, and contextual relevance and alike;
identifying relevant promotional offers based on the accessed user data;
creating and pushing campaigns, promotions, and offers to the user based on the identified promotion offers and the user's current geo-location, user preferences, user interest specified in the user's profile, user intent, past interactions, and captured campaign interest trends;
generating system coupons and/or personalized promotion coupons for the user based on the analysis of the identified promotion offers and the user data, wherein the coupons are encashed from a campaign venue when the user is in proximity to the campaign venue;
facilitating addition, storage, and redemption of the generated coupons by the user through a user wallet;
enabling the user to access and interact with discovered campaigns within a predefined proximity to the user for availing promotional offers through a user engagement interface on a user device;
displaying and navigating by the location navigator the user to desired assets from selected campaigns or campaign venues on a map based on the user's current geo-location;
redeeming the promotion offer at the campaign venue by scanning the promotion offer stored in the user wallet;
allowing the user to rate the campaign by providing feedback on discovered promotional offers, user experience for iteratively refining campaign recommendations and enhancing user engagement experiences; and
processing data for tracking effectiveness of the campaign using an analytic module, wherein the data includes campaign venue ratings, asset sales, revenue from clicks and post-clicks of the campaign, coupons applied to cart and availed, campaign impressions, campaign engagement, and the like.
[0043] In accordance with an embodiment of the present invention, the system 100 may include a web platform 306 may allow the user (asset owner/ administrator) to create a smart venue 308, attach assets 310 to the smart venue 308, and run campaigns 312, events, and schedules through the user interface 302.
[0044] The visibility of the smart venue 308, assets 310 and media may be either public, private, or shared, where public visibility allows every subscriber/user to see the availability, shared visibility allows only selected subscriber/user to see the availability, and private visibility allows no other subscriber/user to see the availability. The viewer engagement data or viewer interaction data may be sorted on the basis of the smart venues 308 created, the assets 310 linked, and the campaigns 312 running to assess performance of every smart venue 308, assets 310, and campaigns 312 and/or combination thereof.
[0045] The visibility of the smart venue 308 may be created and selected from public, private, and shared.
[0046] The system 100 may include plurality of internet of thing (IOT) device 314 may be residing on the geographical location linked to the smart venues 308 and the internet of thing (IOT) devices 314 including, a face-recognition camera, surveillance camera, and an x-ray scanner. The internet of thing (IOT) device 314 may be any device capable of collecting raw data. Embodiments of the present disclosure are intended to include or otherwise cover any device capable of collecting information related to customer behavior in real-time, including known, related art, and/or later developed technologies.
[0047] In some embodiments, the internet of things (IOT) device 314 such as face-recognition camera, may facilitate sentiment analysis, repeatability, age-segmentation, gender segmentation, user behavioral analysis, conversion rate, and more.
[0048] The user device 125 may include but not limited to a desktop computer, a laptop computer, a user computer, a tablet computer, a personal digital assistant (PDA), a cellular telephone, a communication network appliance, a camera, a smartphone, an enhanced general packet radio service (EGPRS) mobile phone, a media player, a navigation device, an email device, a game console, or a combination of any these data processing devices or any other data processing devices. In particular, the handheld device can be provided access to and/or receive instructions executed and/or stored on any of the server 105.
[0049] In accordance with an embodiment of the present invention, the asset is any mass media such as but not limited to the assets include an advertisement media, a broadcast media, a digital media, FM, TV, Print media, an online media, a streaming media, an outdoor media, an out of house (OOH) media, a billboard media, an event organizing media, a virtual reality media, an augmented reality media and a public speaking media and alike media assets telecasted by a local broadcaster or displayed on an OOH (out of house).
[0050] In some embodiments , the mass media asset may be any one of a sponsored mass media asset and non-sponsored mass media asset from any media such as mass media broadcast systems like television, radio etc., OOH advertising media like billboard, internet technologies like IPTV, VoD – Video on Demand etc.
[0051] In some embodiments of the present disclosure, the assets 310 may include any in-store, outdoor, and/or indoor asset and/or any facility and/or any associated service. The anchored media assets may be categorized as self-owned, from a partner, shared with me, public, unavailable, and invisible. Embodiments of the present disclosure are intended to include or otherwise cover any asset 310 capable of being used for hosting a mass media campaign.
[0052] The campaigns may include but are not limited to Out Of Home(OOH) campaigns, Indoor campaigns, Outdoor campaigns, In-store campaigns and News media campaigns happening in and around the user.
[0053] The campaign may comprise drone-based advertisement, large language model in mass media advertisement, artificial intelligence (AI) and machine learning (ML) in mass media advertisement, metaverse advertisement, advertisements in public transport system, advertisements in space and planets, satellites, inserting advertisement in metaverse and/or any combination thereof.
[0054] In an embodiment of the present disclosure, the campaigns 312 may be categorized as drip campaigns, burst campaigns, pulse campaigns, and others.
[0055] The campaign venue may include but are not limited to a physical non-interactive media including any geographical location/venue such as but not limited to, shopping mall, shop, kiosk, healthcare facility, educational facility, entertainment center, bus stands, hospitality centers, and grocery marts, OOH, Billboards, malls, restaurants, hospitals, retail stores, standees in any public place, bus shelters, kiosks and/or a virtual worlds venues like Metaverse or VR spaces or DOOH, digital OOH, and/or online venues like Insta, Google or Facebook or any other social media platform and OTT platforms.
[0056] Embodiments of the present disclosure are intended to include or otherwise cover any geographical location/venue or online venue or social media venue capable of hosting a mass media campaign. For instance, a retail project running a mass media campaign may include a plurality of smart venues 308 associated with one or more geographical locations. Each smart venue may engage one or more asset 310 to run the campaign 312. In a preferred embodiment, the smart venues 308 are customizable and have associated location parameters such as, name and address, associated social media parameters, and such.
[0057] In an embodiment of the present disclosure, the smart venues 308 may be created as per the predetermined criteria by the user. For instance, the user may select the geographical location having large parking space or large gathering areas to create a smart venue 308. In an embodiment of the present disclosure, the smart venues 308 may be created based on the asset 310 requirement of the user. For instance, the user may select the geographical location having a digital billboard as a smart venue.
[0058] In accordance with an embodiment of the present invention, the system 100 may include a notification engine (not shown) configured to construct the notification with the active actionable campaigns and the relevant additional information to be notified to the user on a user device. In particular, the notification is notified while the user is watching any mass media on the user device, or when the user is located nearby to a relayed media content. Moreover, the notifications are dynamically generated recommendations based on user profile and user intent. Further, the notification may be but not limited to, a push notification, an email notification, mobile notifications, manual notifications, video notifications, AR notifications, VR notifications, and the like notifications generated by any such system which are capable of generating notifications.
[0059] In accordance with an embodiment of the present invention, there are three types of users that interact with the system 100. Each of these three types of users has different use of the system so each of them has their own requirements. a user using the system to discover and find the assets. In particular, the user may be able to search for assets, choose an asset from that search and then navigate to it. In some embodiments, in order for the
[0060] The three system users:
1) Viewing user using the system 100 to discover the assets of a relevant search result, the user can specify multiple search criteria and the system may show results that match all of those criterias. Alternatively, the system also autonomously discovers real time campaigns running on campaign venues near a user and pops them out for the user.
2) Asset owners managing information about their assets including a description of the assets, new arrivals, latest campaigns, promotions, offers and alike.
3) Administrator managing the system, information for each of the assets and managing the interactions and options of the target users and the asset owners.
[0061] In an exemplary example, the user is the tenant or owner of a particular geographical location/venue. For an instance, a clothing store owner renting a shop in a shopping mall may create a smart venue 308 associated with the clothing store for running a campaign 312 on at least one asset 310 attached to the clothing store. In some embodiments, the subscriber of the smart venue 308 may allow running of campaigns 312 on the attached asset 310 by others for a predetermined period. At the end of the predetermined period, the subscriber may be notified of the approaching end period of the running campaigns 312.
[0062] Fig. 2 is a block diagram illustrating the schematic configuration of the one or more modules in accordance with an embodiment of the present invention. The one or more modules includes an AI module 202, an asset owner module 204, a coupon generation module 206, rating module 208 and analytic module 210.
[0063] The AI module 202 autonomously pops out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interests trends, historical engagement data, and contextual relevance and alike. Further, the AI module 202 discovers, translates, and transcribes advertisement content in a plurality of natural languages. Furthermore, the AI module 204 utilizes machine learning algorithms for continuously refining and updating the list of assets based on evolving user preferences and behavior.
[0064] The AI module 202 may be configured to perform gender segmentation/classification, age segmentation/classification, intent analysis, and repeatability analysis.
[0065] The AI module 202 may be configured to perform descriptive analytics, predictive modeling, statistical analysis, and sentiment analysis, to derive insights from the data.
[0066] The AI module 202 may further be configured to measure return on investment (ROI) for the campaigns 312 running on the assets 310 associated with smart venue 308.
[0067] The asset owner module 204 to create and push campaigns, promotions and offers to the user based on the user’s current geo location, user's preferences, user interest specified in the user's profile, user intent, past interactions, captured campaign interest trends, and alike factors. The asset owner is anyone of but not limited to the mass media advertiser, mass media sponsor, a mass media promoter, a mass media agency, a creative agency and alike media advertiser.
[0068] In accordance with an embodiment of the present invention, asset owner module 204 is configured to provide the mass media owner/asset owner a dashboard with one or more dashboard items to create mass media assets for one or more mass media campaign from one or more mass media advertisers, create one or more mass media content for one or more mass media campaigns based on mass media campaign requirements, monitor the mass media content information of the mass media content and display the mass media content information of the mass media content. In particular, the mass media content information includes but is not limited to a summary of mass media content, a summary of mass media venues, revenue, top mass media content, top mass media content, top mass media agencies, present mass media trends, past mass media trends. Moreover, the asset owner may access the historical data of the mass media content, mass media revenue and the like in any graphical form. Further, the mass media content information may be displayed in any textual form, a graphical form and/or a chart form.
[0069] The asset owner module 204 is accessible by anyone the mass media owner such as but not limited to mass media creator, mass media artist, broadcast media owner, a print media owner, online media owner, digital media owner, out of house (OOH) media owner, virtual reality media owner, augmented reality media owner and the like media owners.
[0070] The coupon generation module 206 generates system coupons and/or personalized promotion coupons for the user based on the analysis of the AI asset owner module. In particular, the coupons are encashed from the campaign venue/kiosk when the user is in the proximity of the campaign venue. Moreover, the coupon generation module 206 allows users to customize types of promotion offers they receive based on predefined preferences such as product categories, discount percentages, or expiration dates.
[0071] The coupon generated by the coupon generation module 206 may be redeemable at related shop/kiosk/associated business location.
[0072] In some embodiments, the coupons generated may be any normal coupon, proximity coupon, surprise coupon, sequential (seed-value) coupon, random (custom-number) coupon, scratch and win coupon. In some embodiments, the coupon policy for proximity coupon may be provided to a viewer within a predetermined distance from the geographical location.
[0073] In a preferred embodiment, the distance for generating a proximity coupon may be 10 meters. In other embodiments, the distance for generating a proximity coupon may vary from 5 meters to 50,000 meters. In some embodiments, the coupon policy may be to redirect the viewer to any pre-established URL. In some embodiments, the coupon policy may generate coupons, if the viewer is in the same geographical area code (zip code or pin code) as the smart venue.
[0074] The ticket generated by the ticket delivery may be redeemable at a related shop/kiosk/associated business location.
[0075] In some embodiments, the ticket generated may be free tickets and tickets with payment.
[0076] In accordance with an embodiment of the present invention, the coupon generation module 206 further comprises a recommendation engine for suggesting personalized promotion coupons tailored to the user's historical engagement data and current preferences.
[0077] The rating module 208 for the user to rate the campaign venue based on user experience for iteratively refining campaign recommendations and enhancing user engagement experiences. Further, the rating module 208 employs sentiment analysis algorithms to interpret user feedback and adjust campaign recommendations.
[0078] The users may be able to post like/dislike/irrelevant/ generic icon based feedback for every impression, service, establishment etc.
[0079] The analytic module 210 to process data for tracking effectiveness of the campaign; the data includes campaign venue ratings and assets sales, revenue from clicks and post clicks of the campaign; coupons applied to cart and availed, campaign impressions, campaign engagement and alike. Further, the analytic module 210 employs predictive analytics to forecast campaign performance and optimize resource allocation for future campaigns.
[0080] The analytic module 210 linked to the processor 135 to generate customizable reports and dashboards to visualize key performance metrics, trends, and insights. Further, the generated reports and dashboards may support customization and personalization of dashboards, reports, and workflows based on user roles and preferences and offer user-friendly and interactive analytics to the assets owner.
[0081] The analytic module 210 may present the historical data associated with the campaigns 312, the assets 310, and the smart venues 308.
[0082] In an embodiment of the present disclosure, the analytic module 210 may be capable of processing a broad variety of data including, but not limited to, purchase data, viewership data, number of coupons and tickets generated and number of coupons and tickets redeemed to measure the effectiveness of the mass media campaign. In a preferred embodiment, the data analysis module (not shown) may provide real-time analysis of engagement trends and interaction trends.
[0083] In some embodiments, the analytic module 210 may employ various machine learning models and artificial intelligence algorithms to gain insight into consumer behavior and perform descriptive analytics, predictive modelling, statistical analysis, and sentiment analysis. In some embodiments, the data pre-processor and storage module may perform data standardization, data normalization, and address the missing values to prepare the incoming raw data for downstream analysis. In some embodiments, the data pre-processor and storage module may store data on the database 110.
[0084] The data collection module 212 may be linked to the assets 310 hosting the campaigns 312 and the data collection module 212 collects raw data from various sources including the internet of thing (IOT) devices (not shown), integrated social media application programming interfaces (APIs), and integrated marketing automation tools.
[0085] The system may have an Asset Navigation module 214 that allows users to see promotional events (cultural, kids carnival etc.) by a campaign venue (hospital, Shopping mall etc). Each event should have a home page with details set by the event organizer, Event schedule, Food menu and Link to ticket/pass booking website.
[0086] The system 100 may comprise a QR code module (not shown) downloadable and scannable by a user device 125 and the QR code module capable of providing information on the campaigns 312 running nearby to the geographical location of the user. In a preferred embodiment, the unique QR code may be used to find the campaign by the viewer. For instance, for a smart venue 308 related to rental property, the installation control point (ICP) for the campaign 312 may have a poster with the unique QR code that may be further attached to the campaigns 312 run by a plurality of brands. This allows the viewer scanning the QR code to view campaigns running in reasonably proximate locations.
[0087] The social media integration module (not shown) may be linked to the smart venue 308 and the social media integration module capable of integrating social media application programming interfaces (APIs), and marketing automation tools with the smart venue 308.
[0088] In accordance with an embodiment of the present invention, the location based preferential module (not show) is configured to transform a static mass media to the active actionable mass media content.
[0089] Fig. 3A to 3E are pictorial snapshots illustrating various exemplary campaigns 312, in accordance with one or more embodiments of the present invention.
[0090] In one embodiment as shown in Fig. 3A, the campaign 312 may include any event, self-eye, like - with points, share - with points, video, augmented reality and virtual reality (AR/VR), rewards/miles, kids’ events or campaigns, name and e-mail address campaign, and quiz/ test.
[0091] In some embodiments, a digital representation of a campaign 312 may run on OOH, Billboards, Standees, Kiosks and such. For instance, the assets 310 may be used to make a physical advertisement viral using digital platforms. In some embodiments, the campaign 312 on the asset 310 may enable faster conversion of advertisements and measure return of investment (ROI) of physical advertisements.
[0092] In another exemplary embodiment as shown in Fig. 3B, the campaign 312 may include taking a selfie with a physical advertisement, where viewers are engaged to the viewers to do some action and engage them with the campaign. The campaign 312 may reward viewers for taking a selfie.
[0093] In yet another exemplary embodiment as shown in Fig. 3C, the campaign 312 may have a video attachment, which may augment details of the physical campaign with a video message to watch at viewer’s leisure and provide more details.
[0094] In yet another exemplary embodiment as shown in Fig. 3D, the campaign 312 based on or associated with augmented reality (AR), which augment details of physical campaigns with an AR creative to watch at viewer’s leisure and provide more details and also take actions within the AR.
[0095] In yet another exemplary embodiment as shown in Fig. 3E, the campaign 312 based on or associated with virtual reality (VR), which augment details of physical campaigns with a VR creative to watch at customer’s leisure and provide more details and also take actions within the VR. In an embodiment of the present disclosure, the viewers may be able to perform some actions such as, but not limited to, liking the campaign 312 or sharing the campaign 312 for gaining some points. In a preferred embodiment, the campaign 312 may run for a predetermined period on a predetermined asset 310.
[0096] In some embodiments, the system 300 may include a treasury module to perform media planning within a predetermined budget for enticing more customers to boast revenue generation. The treasury module may allow customizable creation of campaigns 312 on the assets 312 and/or media planning within the budget to maximize return on investment. In some embodiments, the reporting module 326 may be able to generate reports in customizable format as pre-determined by the user.
[0097] Fig. 4 is a flowchart illustrating a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers. The method 200 starts at step 205.
[0098] At step 405, a user location the system 100 communicates with the user device 125 for the user's current geo location to autonomously show the campaigns and the campaigns venues to the user along the user's travel route. The user location is received via a location navigator.
[0099] At step 410, a database of active campaigns within campaign venues is accessed by an AI module 202 for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interests trends, historical engagement data, and contextual relevance and alike.
[00100] At step 415, relevant promotional offers are identified based on the accessed user data.
[00101] At step 420, campaigns, promotions, and offers created are pushed to the user based on the identified promotion offers and the user's current geo-location, user preferences, user interest specified in the user's profile, user intent, past interactions, and captured campaign interest trends.
[00102] At step 425, system coupons and/or personalized promotion coupons are generated for the user based on the analysis of the identified promotion offers and the user data. In particular, these coupons are encashed from a campaign venue when the user is in proximity to the campaign venue.
[00103] At step 430, addition, storage, and redemption of the generated coupons are facilitated by the user through a user wallet.
[00104] At step 435, the user accesses and interacts with discovered campaigns within a predefined proximity to the user for availing promotional offers through a user engagement interface on a user device.
[00105] At step 440,the location navigator displays and navigates the user to desired assets from selected campaigns or campaign venues on a map based on the user's current geo-location.
[00106] At step 445, the promotion offer is redeemed at the campaign venue by scanning the promotion offer stored in the user wallet.
[00107] At step 450, the users are allowed to rate the campaign by providing feedback on discovered promotional offers, user experience for iteratively refining campaign recommendations and enhancing user engagement experiences.
[00108] At step 455, data is processed for tracking effectiveness of the campaign using an analytic module. The data includes campaign venue ratings, asset sales, revenue from clicks and post-clicks of the campaign, coupons applied to cart and availed, campaign impressions, campaign engagement, and the like.
[00109] In accordance with an embodiment of the present invention, the step of processing data for tracking effectiveness of the campaign further comprises predicting future campaign trends based on the analyzed data.
[00110] Fig.5 is a flowchart illustrating a method for measuring effectiveness of campaign recommendations based on personalized promotion offers in accordance with an embodiment of the present invention.
[00111] At step 505, personalized promotion offers from said active campaigns deemed relevant to the user are generated.
[00112] At step 510, the personalized promotion offers are sent to the user via the user interaction interface on the user device 125 for user engagement.
[00113] At step 515, a user response is monitored for the personalized promotion offers.
[00114] At step 520, the campaign discovery is iteratively refined based on user feedback, effectiveness of the campaign, campaign engagement to enhance the relevance and effectiveness of future campaign recommendations.
[00115] Fig. 6 is a flow chart illustrating a method for autonomously discovering real time campaigns running on a plurality of campaigns venues near a user for grabbing promotional offers in accordance with another embodiment of the present invention.
[00116] At step 605, a user dashboard displays with a plurality of dash items to show a plurality of campaigns running on campaign venues registered on the system along with campaign information/creative providers and promotion offers.
[00117] At step 610, the campaign venues are filtered by the user based on geo preference or on user preference or on promotion offers.
[00118] At step 615, a user search for an asset based on a plurality of search options. The search is a free-text search and the user can select multiple search options in single search.
[00119] At step 620, a desired asset from the campaign is selected by the user to grab the promotion offers provided by the asset owner.
[00120] At step 625, the user is navigated and redirected to the selected asset as target destination along with direction information; wherein the target destination may be an associated link.
[00121] In accordance with an embodiment of the present invention, the step of displaying and navigating the user to desired assets further comprises adjusting navigation based on real-time changes in user location.
[00122] In accordance with an embodiment of the present invention, the method further comprises updating the user wallet with newly generated coupons and removing expired coupons.
[00123] In accordance with an embodiment of the present invention, the method includes dynamically adjusting campaign recommendations based on real-time changes in user behavior and preferences.
[00124] In accordance with an embodiment of the present invention, each impression can have various clickable extensions. Listing must include options for social media - fb, location - direction, phone number, e-mail, helpdesk extensions. Result of the click should be captured for analysis and metering. As a result of clock user should be redirected to the associated link in its respective app. For e.g. location clicked should open the Google Map, fb extension should open fb app etc.
[00125] Each impression when clicked should land the user to an exclusive page of the impression with greater details. This will be set by the advertiser to the product home page. Result of the click should be captured for analysis and metering.
[00126] In accordance with an embodiment of the present invention, for a chosen shopping mall or hospital, the user may see the catalogs of services offered. Each service should have a home page with - Details Booking/Appointment. Further, when a user make any purchase through the system, they may be able to track service and after sale service agreements.
,CLAIMS:We Claim:
1. A method for autonomously helping a user to discover, interact and access real time campaigns running on a campaign venue for grabbing promotions, offers, message or any campaign information comprising:
receiving a user’s current geo location by a location navigator, to autonomously show the real time campaigns running on the campaign venues near the user or along user’s travel route on a user device;
accessing by an AI module, a database of active campaigns within campaign venues for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interests trends, historical engagement data, and contextual relevance and alike;
identifying relevant promotional offers based on the accessed user data;
creating and pushing campaigns, promotions, and offers to the user based on the identified promotion offers and the user's current geo-location, user preferences, user interest specified in the user's profile, user intent, past interactions, and captured campaign interest trends;
generating system coupons and/or personalized promotion coupons for the user based on the analysis of the identified promotion offers and the user data, wherein the coupons are encashed from a campaign venue when the user is in proximity to the campaign venue;
facilitating addition, storage, and redemption of generated system coupons and/or personalized promotion coupons by the user through a treasury module for future use;
enabling the user to access and interact with discovered campaigns within a predefined proximity to the user for availing promotional offers through a user engagement interface on a user device;
displaying and navigating by the location navigator the user to desired assets from selected campaigns or campaign venues on a map based on the user's current geo-location;
redeeming the promotion offer at the campaign venue by scanning the promotion offer stored in the user wallet or by entering a secret PIN number;
allowing the user to rate the campaign by providing feedback on discovered promotional offers, user experience for iteratively refining campaign recommendations and enhancing user engagement experiences; and
processing data for tracking effectiveness of the campaign using an analytic module, for predicting future campaign trends based on the data; wherein the data includes campaign venue ratings, asset sales, revenue from clicks and post-clicks of the campaign, coupons applied to cart and availed, campaign impressions, campaign engagement, and the like;
wherein discovery of the campaigns are initiated when the user is near the campaign venue or away from the campaign venue.
2. The method of claim 1, wherein the method includes:
generating by a coupon module, a personalized promotion offers /personalized promotion coupons/ personalized communication from the active campaigns deemed relevant to the user; wherein the coupons are encashed from campaign venue when user is in the proximity of the campaign venue;
presenting via the user engagement interface, the personalized promotion offers /personalized promotion coupons/ personalized communication to the user on the user device;
dynamically adjusting campaign recommendations based on real-time changes in user behavior and preferences;
rating by a rating module to rate the campaign venue, campaign, promotional offers based on user experience; and
iteratively refining the campaign discovery based on user feedback rating, effectiveness of the campaign, campaign engagement to enhance relevance and effectiveness of future campaigns;
wherein the rating module employs sentiment analysis to interpret user feedback and adjust campaign recommendations.

3. The method of claim 1, wherein the method comprises steps of:
searching for an asset by a user based on a plurality of search options, wherein search a free-text search and the user can select multiple search options in single search, and the plurality of search options include: nearby venues, nearby campaign;
selecting a desired asset from the campaign to grab the promotion offers provided by the asset owner;
navigating and redirecting the user to the selected asset as target destination along with direction information; wherein the target destination may be an associated link;
wherein the list view shows one list for each asset matching the search criteria with a small asset information for the user to identify the asset and the map view shows each asset location as a pin on the map with respect to the user location;
4. The method of claim 3, wherein the method also comprises steps of:
filtering the campaign venues by the user based on geo preference or on user preference or on promotion offers
displaying filtered campaigns along with campaign information/creative providers and promotion offers.
5. The method of claim 1, wherein
the assets include an advertisement media, a broadcast media, a digital media, FM media, Tv media, a print media, an online media, a streaming media, an outdoor media, an out of house (OOH) media, a billboard media, an event organizing media, a virtual reality media, an augmented reality media and a public speaking media and alike media assets;
the campaigns include Out Of Home(OOH) campaigns, Indoor campaigns, Outdoor campaigns, In-store campaigns and News media campaigns happening in and around the user; drone-based advertisement, large language model in mass media advertisement, artificial intelligence (AI) and machine learning (ML) in mass media advertisement, metaverse advertisement, advertisements in public transport system, advertisements in space and planets, satellites, inserting advertisement in metaverse and/or any combination thereof; and
the campaign venue includes a physical non-interactive media including OOH, Billboards, malls, restaurants, hospitals, retail stores, standees in any public place, bus shelters, kiosks and/or a virtual worlds venues like Metaverse or VR spaces or DOOH, digital OOH, and/or online venues like Insta, Google or Facebook or any other social media platform and OTT platforms.
6. The method as claimed in claim 6, wherein the users is
a viewing user using the system to discover the assets,
an asset owner managing information about the assets including a description of the assets, new arrivals, latest campaigns, promotions, offers and alike;
an administrator managing the system, information for each of the assets and managing the interactions of the target users and the asset owners.
7. The method of claim 1, wherein the method includes
generating a customized promotion offers based on predefined preferences such as product categories, discount percentages, or expiration dates.
8. The method of claim 1, wherein the method includes
autonomously aggregating, adding, storing and redeming of promotion offers, updating newly generated coupons and removing expired coupons by a treasury module to facilitate seamless interaction of the user with the system.
9. An omni discovery engagement and a communication system for autonomously helping a user to discover real time campaigns running on a campaigns venue for grabbing promotions, offers, message or any campaign information, the system comprising:
a user device with an user engagement interface enabling the user to discover, access and interact with discovered campaigns, for availing promotions, offers, message or any information pushed by an asset owners based on the user’s current geo location and user intents;
a location navigator communicates with the user device for user’s current geo location for autonomously showing the campaigns running on the campaign venues to the user along user’s travel route, wherein the location navigator displays and navigates the user to desired assets from selected the campaigns or the campaigns venues on a map;
a server having a database and a memory storing a plurality of modules
an AI module for autonomously popping out a list of assets by identifying relevant promotion offers based on user preferences, user location, user intent, past interaction trends, captured campaign interest, user behavior, previous interest trends, historical engagement data, and contextual relevance and alike;
an asset owner module to create and push campaigns, promotions and offers to the user based on the user’s current geo location, user's preferences, user interest specified in the user's profile, user intent, past interactions, captured campaign interest trends, and alike factors;
a coupon generation module generates system coupons and/or personalized promotion coupons for the user based on the analysis of the AI asset owner module, wherein the coupons are encashed from campaign venue when user is in the proximity of the campaign venue;
a rating module for the user to rate the campaign venue based on user experience for iteratively refining campaign recommendations and enhancing user engagement experiences;
an analytic module to process data for tracking effectiveness of the campaign; the data includes campaign venue ratings and assets sales, revenue from clicks and post clicks of the campaign; coupons applied to cart and availed, campaign impressions, campaign engagement and alike;
a treasury module configured to facilitate aggregating, addition, storage and redemption of promotion offers by the user seamlessly through the system; wherein the treasury module updates newly generated coupons and removes expired coupons;
wherein the omni channel campaign discovery and engagement system is an internet of thing (IOT) based omni discovery, engagement and a communication system .
10. The system of claim 8, wherein the AI module is configured to continuously refine and update the list of assets based on evolving user preferences and behavior.