I/We Claim:
1) An opaque cleansing composition comprising:
(a) at least one anionic surfactant having a weight percentage in the range of 14 -32 % with respect to the composition;
(b) at least one amphoteric surfactant having a weight percentage in the range of 2.5 - 11 % with respect to the composition;
(c) at least one electrolyte having a weight percentage in the range of 5– 7.5 % with respect to the composition;
(d) at least one opacifying agent having a weight percentage in the range of 0.1 – 1 % with respect to the composition; and
(e) water having a weight percentage in the range of 53 – 76 % with respect to the composition.

2) The opaque cleansing composition as claimed in claim 1, wherein the at least one anionic surfactant is selected from a group consisting of sodium lauryl ether sulfate, sodium lauroyl sarcosinate, disodium laureth sulfosuccinate, acyl isethionates, sodium cocoyl isethionate, sodium isethionate, sodium lauroyl isethionate, sodium lauroyl methyl isethionate, sodium methyl cocoyl taurate, and their series, sodium alkyl sulfate, alkyl sulfates, anionic acyl sarcosinates, methyl acyl taurates, N-acyl glutamates, alkyl ether sulfates, alkyl sulfosuccinates, alkyl phosphate esters, ethoxylated alkyl phosphate esters, tridecethsulfates, protein condensates, mixtures of ethoxylated alkyl sulfates, and combinations thereof.
3) The opaque cleansing composition as claimed in claim 1, wherein the at least one amphoteric surfactant is selected from a group consisting of cocamidopropyl betaine, coco dimethyl amine (CDMA), sodium dodecylaminopropionate, sodium 3-dodecylaminopropane sulfonate, alkyl betaines, sulfobetaines, amido betaines, and combinations thereof.

4) The opaque cleansing composition as claimed in claim 1, wherein the at least one electrolyte is selected from a group consisting of sodium chloride, potassium chloride, ammonium chloride, sodium citrate, and combinations thereof.
5) The opaque cleansing composition as claimed in claim 1, wherein the at least one opacifying agent is selected from the group consisting of ethylene glycol distearate (EGDS), ethylene glycol monostearate, titanium dioxide, zinc oxide, and combinations thereof.
6) The opaque cleansing composition as claimed in claim 1, further comprises suitable excipient selected from at least one non-ionic surfactant, at least one fragrance, at least polymer conditioning agent, at least one humectant, at least one oil, at least one alkali, or combinations thereof.
7) The opaque cleansing composition as claimed in claim 6, wherein the at least one non-ionic surfactant has a weight percentage in the range of 1.0 – 3 % with respect to the composition, and is selected from a group consisting of cocamide monoethanolamine, polyethylene glycol (PEG)- 40 hydrogenated castor oil, polysorbate 20, decyl glucoside, polyethylene glycol (PEG)- 7 glyceryl cocoate, glyceryl monohydroxystearate, isosteareth-2, trideceth-3, hydroxystearic acid, propylene glycol stearate, PEG-2 stearate, sorbitan monostearate, glyceryl laurate, laureth-2, lauramide monoethanolamine, decyl glucoside, PEG-7 glyceryl cocoate, and combinations thereof.
8) The opaque cleansing composition as claimed in any one of the claims 1 – 7, wherein the composition is free from polymer.
9) A diluted cleansing composition comprising:

(a) the opaque cleansing composition as claimed in any one of the claim 1-8, and
(b) at least one diluent,
wherein the opaque cleansing composition to the at least one diluent weight ratio is in the range of 1:2.5 – 1: 3.5.

10) The diluted cleansing composition as claimed in claim 9, has a pH in the range 5.0 - 7.0.
11) The diluted cleansing composition as claimed in claim 9, has a viscosity in the range of 1200 - 10000 centipoise (cP) at 25° C.
12) The diluted cleansing composition as claimed in claim 9, wherein the at least one diluent is water.
13) A process of preparing the opaque cleansing composition as claimed in claim 1, the process comprising:

(a) heating the at least one opacifying agent to obtain a transparent liquid;
(b) contacting the at least one anionic surfactant, the at least one electrolyte, water, and the transparent liquid to obtain a first mixture;
(c) contacting the at least one amphoteric surfactant, and the first mixture to obtain the second mixture; and
(d) cooling the second mixture to obtain the opaque cleansing composition.

14) The process of preparing the opaque cleansing composition as claimed in claim 13, wherein heating at least one opacifying agent is carried out a temperature in the range of 70-80 ℃ to obtain a transparent liquid; contacting the at least one anionic surfactant, at least one electrolyte, water, and the transparent liquid is carried out a temperature in the range of 70-80 ℃ for a period in the range of 10 -15 minutes to obtain a first mixture; contacting the at least one amphoteric surfactant, and the first mixture is carried out a temperature in the range of 70-80 ℃ for a period in the range of 20 -30 minutes to obtain the second mixture; cooling the second mixture to attain a temperature in the range of 40- 50℃ to obtain the opaque cleansing composition.
15) A process of preparing the opaque cleansing composition as claimed in claim 6, the process comprising:
(a) heating at least one opacifying agent, and the at least one non-ionic surfactant followed by mixing to obtain a transparent liquid;

(b) contacting the at least one anionic surfactant, at least one electrolyte, water, and the transparent liquid to obtain a first mixture;
(c) contacting the at least one amphoteric surfactant, and the first mixture to obtain the second mixture;
(d) cooling the second mixture to obtain a third mixture; and
(e) contacting the third mixture and at least one excipient to obtain the opaque cleansing composition.

16) The process of preparing the opaque cleansing composition as claimed in claim 15, wherein heating at least one opacifying agent, and the at least one non-ionic surfactant is carried out a temperature in the range of 70 - 80 ℃ followed by mixing to obtain a transparent liquid; contacting the at least one anionic surfactant, at least one electrolyte, water, and the transparent liquid is carried out a temperature in the range of 70 - 80 ℃ for a period in the range of 10 - 15 minutes to obtain a first mixture; contacting the at least one amphoteric surfactant, and the first mixture is carried out a temperature in the range of 70 -80 ℃ for a period in the range of 20 - 30 minutes to obtain the second mixture; cooling the second mixture to attain a temperature in the range of 40 - 50℃, to obtain a third mixture; contacting the third mixture and at least one excipient at a temperature in the range of 20 - 30 ℃ for a period in the range of 8 -15 minutes to obtain the opaque cleansing composition.
17) A process of preparing the diluted cleansing composition as claimed in claim 9, the process comprising:

(a) obtaining the opaque cleansing composition as claimed in any one of the claim 1-8;
(b) obtaining at least one diluent; and
(c) contacting the opaque cleansing composition and the at least one diluent to obtain the diluted cleansing composition.
18) The process as claimed in claim 17, wherein contacting the opaque cleansing
composition and the at least one diluent is carried out at a temperature in the

range of 20 - 30 ℃ for a period in the range of 8 - 15 minutes to obtain the diluted cleansing composition.