FORM 2
THE PATENTS ACT, 1970
(39 of 1970)
& THE PATENS RULES, 2003
PROVISIONAL SPECIFICATION
(See section 10, Rule 13]
CAMPAIGN MANAGEMENT AND ANALYSIS SYSTEM AND METHOD;



RELIANCE COMMUNICATIONS LIMITED A COMPANY INCORPORATED UNDER THE COMPANIES ACT, 1956, WHOSE ADDRESS IS LEGAL DEPARTMENT, H-BLOCK, 1ST FLOOR, DHIRUBHAI AMBANI KNOWLEDGE CITY, THANE - BELAPUR ROAD, KOPAR-KHAIRNE, NAVI MUMBAl - 400 710, MAHARASHTRA, INDIA.

THE FOLLOWING SPECIFICATION DESCRIBES THE INVENTION.



FIELD OF THE INVENTION:
The present invention generally relates to enterprise resource planning and more particularly to marketing analysis systems.
BACKGROUND OF THE INVENTION:
The concept of campaigning may be considered to be as old as the civilized habitation. Generally a campaign is important in communicating to the concerned audience the features of the product or service.
For a long time the campaigning systems worked on the concept of personal contact. With improvement in technology and communication systems the campaigning got over the bounds of place and community. Various mediums such as publishing, radio, television and Internet have emerged in modern campaigning world.
Amalgamation of information overflow and various and varied campaigning means makes it very difficult for a campaigner to analyze and accordingly plan his next or current campaign.
There is therefore a need of a system of campaigning for management and analysis of such information and utilizing such system for efficient campaigning method,
BRIEF DESCRIPTION OF THE DRAWINGS:
Reference will be made to embodiments of the invention, examples of which may be illustrated in the accompanying figures. These figures are intended to be illustrative, not limiting. Although the invention is generally described in the context of these embodiments, it should be understood that it is not intended to limit the scope of the invention to these particular embodiments.
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Figure 1 shows a schematic diagram of the system for campaign management as per one embodiment of the present invention.
Figure 2 diagrammatically explains a general DEAL making process followed as per one embodiment of the present invention.
Figure 3 diagrammatically explains the DEAL making process followed for a television (TV) campaign as per one embodiment of the present invention.
Figure 4. Diagrammatically explains the deal making process followed for a publishing media PRINT campaign as per one embodiment of the present invention.
Figure 5. Diagrammatically explains the deal making process followed for a Radio campaign as per one embodiment of the present invention.
Figure 6. Diagrammatically explains the step of planning the campaign as per one embodiment of the present invention.
Figure 7. diagrammatically explains the step of recording actual parameters of performance for evaluation as per one embodiment of the present invention.
Figure 8. diagrammatically explains one of the validation procedure as per one embodiment of the present invention.
Figure 9. Diagrammatically explains one of the validation procedures as per one embodiment of the present invention.
Figure 10, diagrammatically explains one of the validation procedures as per one embodiment of the present invention.
Figure 11. Diagrammatically explains one of the validation procedures in publishing medium as per one embodiment of the present invention
Figure 12. diagrammatically explains one of the validation procedures in radio medium as per one embodiment of the present invention.
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Figure 13. diagrammatically explains one of the deal checking procedure as per one embodiment of the present invention.
DETAILED DESCRIPTION OF THE INVENTION:
A system and method that provides efficient management and analysis of campaigning is described. In one embodiment of the present invention various modules are made available for execution of various steps involved in the campaign.
The embodiments of the present invention may be utilized to configure hardware in order to produce results as per teachings of this invention.
In the following description, for purpose of explanation, specific details are set forth in order to provide an understanding of the invention. It wii) be apparent, however, to one skilled in the art that the invention may be practiced without these details. One skilled in the art will recognize that embodiments of the present invention, some of which are described below, may be incorporated into a number of enterprise resource planning systems. Structures and devices shown in the figures are illustrative of exemplary embodiments of the invention and are meant to avoid obscuring the invention. Furthermore, connections between components and/or modules within the figures are not intended to be limited to direct connections. Rather, data between these components and modules may be modified, re-formatted or otherwise changed by intermediary components and modules.
References in the specification to " one embodiment" or "an embodiment" means that a particular feature, structure, characteristic, or function described in connection with the embodiment is included in at lest one embodiment of the invention. The appearances of the phrase "in one embodiment" in various places in the specification are not necessarily all referring to the same embodiment.
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A system providing efficient management and analysis of campaigning is described as per an embodiment of the present invention shown in figure 1.
The system 100 may comprise various modules such as master data module, channel master module, language module, campaign master information module, radio station master module, edition master module, city and market mapping master module.
For the system to work the basic requirements include master data and transaction data. The master data is generally constant in nature, usually entered once and used for several times in the transactions so that user time will be saved and data security and accuracy may be maintained.
Various modules are configured in a database to contain respective information for example a channel master module maintains channel name, promoter name, channel inception date, channel revenue, channel popularity etc.
Detailed purpose and functioning of each module is provided herein below:
Chanel Master as shown in diagram-103
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Chanel name,
Network group
Date of Inception
Promoter name & address
Distribution alliance
License
Language
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• Aforesaid information will be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
• Master data info also restricted to number of characters like if the size of the field is 20 system will accept only 20 or less then 20 characters , incase user attempts to give more then that system throws error
Language master;
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Example
En: English
Hi: Hindi
• Aforesaid information wili be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
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• Master data info also restricted to number of characters like if the size of
the field is 20 system will accept only 20 or less then 20 characters ,
incase user attempts to give more then that system throws error
Campaign master:
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Campaign name
Company name
Business Group
Campaign validity
Budget amount for campaigns
• Aforesaid information will be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
• Master data info also restricted to number of characters like if the size of the field is 20 system will accept only 20 or less then 20 characters , incase user attempts to give more then that system throws error
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Radio Station master:
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Radio Station name
Date of inception
Promoter name
Language
Station Revenue
• Aforesaid information will be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
• Master data info also restricted to number of characters like if the size of the field is 20 system will accept only 20 or less then 20 characters , incase user attempts to give more then that system throws error
Edition master:
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Publication name
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Edition Type Edition Name Date of inception Promoter name
• Aforesaid information will be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
• Master data info also restricted to number of characters like if the size of the field is 20 system will accept only 20 or less then 20 characters , incase user attempts to give more then that system throws error
City /market mapping master:
Contains master info data to be entered by the user once and accessed by the user for multiple times during transaction execution. The master details are as follows
Name of city/market
Edition Name
• Aforesaid information will be maintained in the system once and be used in various transactions for multiple times.
• Editing by authorized users only.
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• Master data will be populated to transactions whenever there is a need that is user based call.
• System validates the master data before accepting to it. Example Numeric data will accept only numeric data not character data.
• Master data info also restricted to number of characters like if the size of the field is 20 system will accept only 20 or less then 20 characters , incase user attempts to give more then that system throws error
The system as configured checks the data accuracy and stores the data in the respective database or database table wherefrom the data may be recafled whenever required during transaction execution.
Further system is configured to validate the entries made for example system validates the data before accepting it into applicatton. Like if user attempt to enter character in a numeric field system would not accept it and through errors messages identify such erroneous data feed. Ex, Channel Revenue Field cannot accept Channel name, as it demands numeric field. Further data entered in the master data module once entered will be stored permanently unless and until edited. As an implication of the above the system is configured to not allow the user to edit it unless the user is authorized to do so.
The method broadly comprises of the steps of budgeting for media campaign, making a deal with television channels, radio channels/stations and publication houses, planning of campaigns in various Medias, recording actual parameters of performance for evaluation, reporting based on the evaluation.
The broad steps mentioned above are implemented in a system by using technical means for execution of each step. The further steps involved within each of the broad steps mentioned above are explained below.
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The steps explained on making a deal are referenced in figures 2, 3, 4 and 5. Figure 2 explains a general deal making process followed in the present invention. Also figure 3, 4 and 5 are specific implementation for mediums such as TV, publications and radio mediums respectively.
The step of budgeting involves steps of feeding into the system the budget for different media types such as TV, radio, print etc. For example the user may enter budget amount for each media type reference to account code, fund centres, and the media type. The system checks the value of each budget for further processing. The method involves calculating and recording the total budget amount, utilized amount and available amount for further utilization during the entire process of campaign management as explained.
Based on such information the value of the budget for usage may be released. The method of releasing includes checking by the system as to whether the user is an authorized user. Further, system also checks on date of such release. These features together form the "release procedure" that is inbuilt in the system. The actual usage then is carried out based on above information.
On basic processing of various information explained above a checking as to whether the deal contract value is exceeding the budget value is performed. If found so such alert is raised because a deal contract value cannot exceed the budget value. Furthermore alert is also provided to the user if the plan transactions value exceeds the deal value.
The broad step of making a deal with respective mediums comprises steps of accepting input of channel name, which may generally be present, in the system in master data module. Further information on programme name, FCT rate, GRP are to be entered by the user. Such information on a long run would be fed from the master data module itself as the output of the analysis carried out in the
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current campaign management and analysis process acts as an input for future references.
Further the method also has mechanisms to avoid MlS-feeding of data. A few checks followed by the method is explained below:
System will validate data accuracy first and accept next.
When master information is being called at deal transaction by user wrong selection of input will be stopped by the system unless all the required data fields are entered by the user the transactions will not be processed by the system rather it shall be alerted through error.
Once the deal data is being processed by the systems it generates and allots unique deal number.
System will not process a deal transaction in case the deal value exceeds the budget amount.
GRP and CRPP will be collated by the system based on the formula inbuilt in the system, which will be analyzed for Management Information system Reporting as explained later in this document.
During the method of making of deal the channel module facilitates previous information (i.e. past record of performance parameters for such channel, as may be present in master data module). This information is displayed to the user in a prescribed format in order to direct the current deal in more favorable direction.
Further the broad step of planning of campaign in various medium comprises the steps of acquiring from master data module the information about channel name, or in case same is not present acquiring it from user. Further deal transaction details programme name, time type, rate etc may also be acquired from the output of the deal making process explained above.
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The method comprises further validating the said data's accuracy and then accepting such entries into the system database. Further the method ensures following checks to direct the method in desired direction.
System will validate data accuracy first and accept next. Further, when master info is being called at Plan transaction by user wrong selection of input will be stopped by the system then and there unless all the required data fields are entered by the user the transactions will not be processed by the system rather it through error. Once the plan data is being processed by the systems it generates and allots unique plan number.
System will not process a plan transaction in case the value exceeds the budget amount GRP and CRPP will be calculated by the system based on the formula inbuilt in the system, which will be analyzed for MIS Reporting.
All the plan value cannot exceed the budget amount and deal amount for which system logic is built, so user will be alerted for the wrong inputs
As an outcome of the step of planning of campaign in a manner described above the plan would be recorded in the system. Further the execution of the campaigning would be with reference to the plan data.
The further step would be recording of actual data. This broad step would further involve the steps of collecting the actual data relating to the campaign program. The actual data may refer to various statistical collections of GRP of a channel or other popularity measurements of a medium.
The actual entry of the parameters measuring the viewer ship related information of a campaign would be recorded in the system with reference to the planning recorded earlier in the process. Plan data would also be analyzed with actual data to generate a variance report.
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The variance calculations performed in the above step would be used for preparing the report, The reporting forms the part of management information system (MIS). Various reports may be formed which may later be referred manually as well as by the system for further calculations and analysis. Various reports that m ay be formed in this process are as follows:
• Deal Evaluation Report
Contains Chanel & Year wise Chanel revenue VS Advertiser spends a Trend analysis
• Deal Evaluation Report
Shows channel & programme wise Commercial time & value bought by the Advertiser from the channels and utilizations for the specific period.
• Deal Track Property Promo.
Shows program wise property promo entitlements received by the advertiser from TV Media, Radio Media, and Internet Media & Outdoor media.
• Plan entry report
Shows Campaign, Chanel & Programme the plan schedule of the advertisements to be launched by the advertiser
• Actual entry
Shows Campaign, Chanel & Programme the plan schedule of the advertisements to be launched by the advertiser.
• Chanel Reach & GRP Build Up
Shows channel & market wise GRP reach to understand the popularity of channel reference to markets generally cities
• Plan Vs Actual Summary weekly basis
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Shows Chanel wise Commercial duration VS actual consumption in terms of commercial time & Value on weekly basis
The present system and method about management and analysis of campaigning achieves an integrated system engulfing the entire process starting with dealing to the actual execution. The integration achieves many benefits such as actual performance analysis, which helps in further deal making process.
This therefore helps in aligning various processes related to campaigning for a large company wanting to campaign using various mediums. System automation achieved helps in using the already acquired information at the right place in the method of analysis. The overflow of information is managed as the same is put to realistic use. Overall manual intervention is reduced to a minimum amount as the same is taken care by maintaining data in databases.
Dated this 8th day of September, 2008.
FOR RELIANCE COMMUNICATIONS LIMITED . . By their Agent

(UMA
BHATTAD) KRISHNA &SAURASTRI
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