FORM 2
THE PATENTS ACT 1970
(39 of 1970)
&
The Patent Rules, 2003
Complete Specification
(See section 10 and rule 13)
Chewable Mouth Freshener And Stimulant
Godfrey Phillips India Ltd.
An Indian company registered under the Companies Act, 1956
Andheri Sahar Road, Chakala, Andheri (East), Mumbai 400099, Maharashtra
State, India.
The following specification describes the invention:

Chewable Mouth Freshener And Stimulant
Field of the invention:
The present invention relates to the field of chewable mouth fresheners of the type traditionally used in the Indian subcontinent. In particular it relates to a mouth freshener which imparts the same stimulus and associated pleasures and freshness as tobacco containing products such as gutkha provide to the people consuming such products.
Background art:
Tobacco consumption in various forms such as chewing or smoking has prevailed for centuries, mainly due to the stimulus and associated pleasures it provides. However, health risks associated with prolonged use of tobacco have become widely known over the past several decades. There have been attempts to provide tobacco-like stimulation and associated pleasures by providing tobacco substitutes. In particular, it has been known in the art that a chewing gum or a patch type product which contains a small amount of nicotine is used as a substitute for tobacco.
While such products do not use tobacco as such, since these products contain nicotine, the health risks related to tobacco consumption are not completely removed. Therefore, such products do not serve one of their intended purposes -

remove health risks related to tobacco consumption.
We would note that most prior art focuses on tobacco substitutes for smoking products and very few on chewable products. Within the chewable tobacco substitutes, there are no references to be found of substitutes that provide tobacco like stimulus.
In terms of smoking related tobacco products, the US patent 4,506,684 states that many attempts have been made to utilize cellulosic materials, such as alpha-cellulose, as smoking materials to be used as tobacco replacements or supplements. However, alpha-cellulose and similar materials, in untreated form, have not been found to be entirely satisfactory materials, either with regard to their burning characteristics or with regard to certain other properties. Attempts have been made to modify cellulose by oxidative techniques, by heat techniques and by the addition of various materials to modify the properties of the cellulose. Despite these many techniques, cellulose has not been found to be completely satisfactory as a smoking material
US patent 4,719,929 states that in spite of the wide variety of non-tobacco materials which have been suggested as smoking materials, none have gained widespread smoker acceptance. This underscores the importance of the stimulation that tobacco containing products provide to their consumers. There

remains therefore a need for non-tobacco containing stimulant providing products, both smoking and for consumption otherwise.
In addition, in U.S. Pat. No. 4,813,438, a product made of bran, soybean, and mesquite is described. In the Japanese Patent Laid-open No. Pyung 1 -273574, a product which is made of a coffee powder or leaves of a tea plant is described. In addition thereto, various products which use an organic compound as a substitute are known. In particular, in U.S. Pat. No. 4,600,025, 2-methyl-5-(pyrrolidinomethyl)thiazole and 2-methyl-5-(piperidinomethyl) thiazole are described.
However, since the above-described products have a flavor and taste different from tobacco, these products failed to attract a smoker's interest in general. Non-gum type chewable mouth freshener using tobacco is a product which imparts mouth freshness and stimulus is prevalent in the Indian subcontinent. These are typically known as Gutkha.
Another type of chewable moth freshener is pan masala which contains areca nuts (Supari). catechu (kattha), lime, cardamom, along with an anticaking agent and optionally a number of fine natural, synthetic , nature identical flavouring materials. When tobacco is used along with these ingredients it is commonly called as gutkha.

Gutkha consumption is known to be addictive as it contains tobacco as one of its ingredients. Tobacco contains nicotine and it makes the gutkha takers to nicotine dependency.
Another problem with Gutkha and similar products is the overall lack of quality control prevalent in the industry that manufactures gutkha. The Indian FDA tested a large number of gutkha samples of which a significant proportion was found to be substandard or unfit for human consumption (found that 82 samples of Gutkha were substandard). In this context, the current Health Minister of Maharashtra, Hon. Daulatrao Aher, who is also a qualified surgeon, had said that the consumption of gukha is injurious to health and that the studies conducted by leading organisations suggested that in 90 per cent of the cases, cancer was caused by consumption of Gutkha or tobacco. Gutkha is quite distinct from paan masala in terms of ingredients; however, many people mistake the one for the other. This also means that there is a possibility that the paan masala is wrongly taken to pose health risks that a good quality paan masala does not.
There is therefore a need to provide a good quality mouth freshener/pan masala/gutkha product that reduces the health risks posed by the currently available gutkha products containing tobacco. In particular, there is a need to

replace the tobacco maintaining the kick and satisfaction imparted by tobacco in a gutkha.
Objects and advantages of the invention:
The several objects and advantages of the present invention are described here.
One of the key objects of the present invention is to provide a mouth freshener which gives the same satisfaction to the users without using the harmful component tobacco.
A further object of the present invention is to provide a mouth freshener which has added health benefits.
The present invention is to replace the tobacco by a combination of different herbs which posse's health benefit and non-addictive in nature.
The present invention describes gutkha without using tobacco as one of the key ingredients, with added health benefit and same characteristics for the users..
Summary of the invention:
The product of the present invention is made of Areca nut, Lime, Kattha, Cardamom, and different plant extract in the form of powder and/or extracts like

Glycerhiza glabra, Peppercorns, Cinnamon, Coriander, Ginger, Thyme, Mace, Nutmeg, Clove, Basil, Cumin, Fennel, paprika, red chilli alone or in combination and different flavours.
The product of the present invention does not contain any Tobacco or tobacco extract or nicotine in any form.
The present invention provides a chewable mouth freshener containing areca nuts (Supari), catechu (kattha), lime, cardamom, along with an anticaking agent and a whitening agent. The mouth freshener has been made with Areca nut, Lime, Kattha,, Condiments, and different plant extract in the form of powder and/or extracts like Glycerhiza glabra, Peppercorns, Cinnamon, Coriander, Ginger, Thyme, Mace, Nutmeg, Clove, Basil, Cumin, Fennel, paprika, red chilli alone or in combination, and flavouring agents to cater the gutkha consumers, which will satisfy the yearning for tobacco consumption and create the same mood elevation, kick or stimulation as provided by consumption of traditional gutkha (with tobacco).
The resulting product has a good shelf life and gives the consumers the same satisfaction and stimulus like the similar but tobacco-containing products currently available in the market.

Detailed description of the invention:
Gutkha is consumed as a mouth freshener which gives stimulus due to the tobacco present in it. In addition to betel nuts and tobacco, which form a significant proportion in a gutkha composition, gutkha also contains an extract of acacia called catechu, and slaked lime. These two ingredients are provided as they catalyze a chemical reaction when gutkha is chewed, releasing alkaloids in the blend providing further stimulation.
The present mouth freshener products contain a combination of areca nuts (Supari), catechu (kattha), lime, cardamom, and a number of herbal powder and/or extracts and flavouring materials. They also contain different anticaking and whitening agents.
In currently available gutkha products, tobacco is added as an ingredient in gutkha for the nicotine content in tobacco. Like other tobacco products, gutkha is potentially addictive and cancerous. The inventors have found that certain special herbal extracts in the form of naturally available substances, which are approved by the PFA, when added instead of tobacco to make the gutkha like mouth freshener it surprisingly generates the same kick or stimulus and provided overall pleasures and satisfaction associated with tobacco consumption to the consumer.

These naturally available substances in the form of powder and /or extracts are Glycerhiza glabra, Pappercorns, Cinnamon, Coriander, Ginger, Thyme, Mace, Nutmeg, Clove, Basil, Cumin, Fennel, paprika, red chilli alone or in combination.
The chewable mouth freshener of the present invention is a paan masala mix that comprises boiled and roasted areca nuts (Supari), catechu (kattha), lime, and different plant extract like Glycerhiza glabra , Pappercorns, Cinnamon, Coriander, Ginger, Thyme, Pepper, Mace, Nutmeg, Clove, Basil, Cumin, Fennel alone or in combination.
In the preferred embodiment, the composition of the chewable moth freshener of the present invention is comprises in combination betel nut, lime, kattha, cardamom, Glycerhiza glabra, peppercorns, cinnamon, nutmeg, cloves, basil, fennel, and flavouring agent, and optionally any of coriander, ginger, thyme, mace, cumin, red chilli, and paprika.
The proportions (% w/w) of various constituents is as below:
Areca nut (75-85%), Pepper corns (0.01 - 0.5%),
Lime (1-3%), Cinnamon (0.01-0.5%),
Kattha (3-8%), Coriander (0.01 - 0.50%),
Cardamom (0.1 - 25%), Ginger (0.01 - 1.0%),
Glycerhiza glabra (0.01 - 1%), Thyme (0.01-0.75%),

Pepper (0.01-1.0%), Fennel (0.1-0.5%),
Mace (0.01 -0.5%), Red Chili Powder or extracts (0.01-
Nutmeg (0.03 - 0.75%), 0.5%)
Clove (0.01 - 0.50%), Paprica powder or extracts (0.01-
Basil (0.01-1.0%), 0.5%)
Cumin (0.05 - 0.75%),
and flavouring agents selected from a group comprising natural, synthetic or nature-identical flavouring agents (0.2 - 2.5%) alone or in combination.
Besides providing the effects desired by the tobacco consuming people, that is stimulus and overall pleasure, another advantage of the chewable mouth freshener of the present invention is that it has not contain tobacco as a ingredients and therefore removes the risks associated with tobacco consumption.
To test the acceptance of the product within the consumer community, the product of the invention was tested on a consumer panel. The results are provided below.
Consumer Study:
In order to make the study as representative of reality as possible, it was decided to select consumers of different brands of gutkha. This would ensure that the product of the invention is tasted or experienced by people who are already set in

their ways in terms of gutkha consumption and who are very much used to a particular experience. It was thought that these people would place greater demands on a new product than people selected using a specific criterion.
20 number of people formed the tasting panel. All consumers were asked to consume a minimum of 10 pouches (2g each) per day of gutkha of their regular brand for 4 days.
They were next asked to consume a minimum of 10 pouches (2 grams each) of the
product of the invention. The product of the invention tasted by the consumer
panel constituted: Areca nut 82.0g, Lime 2.5g, Kattha 4.5g, Cardamom 0.1 Og,
Glycerhiza glabra l.Og, Peppercorns 0.2g, Cinnamon 0.02g, Coriander 0.02g,
Ginger 0.2g, Thyme 0.03g, Pepper 0.03g, Mace 0.02g, Nutmeg 0.01 g, Cloves
O.lg, Basil 0,3g, Cumin 0.06g, Fennel 0.2g, Flavour 1.6g,
Anticacking agent 7.11 gm.
The opinion of the consumer panel was sought on the following parameters and in
accordance with the grading scale described below:
1. Colour - on a scale ranging between too light and too dark (l=too light, 2=
Moderately light, 3= Slightly light, 4= just right, 5= Slightly dark 6 =
Moderately dark, 7= too dark)

2. Supari Size - on a scale ranging between too small and too big (l=too small, 2= Moderately small, 3= Slightly small, 4= just right, 5= Slightly big, 6 = Moderately big, 1= too big)
3. Aroma - on a scale ranging between 'disliked-it-very-much' to 'liked-it-very-much' (1= Disliked It Very Much, 2= Disliked It Moderately, 3= Disliked It Slightly, 4= Neither liked it nor Disliked h\ 5- Liked It Slightly, 6= Liked It Moderately, 7= Liked It Very Much)
4. Initial (immediate) Taste - on a scale ranging between 'disliked-it-very-much' to 'liked-it-very-much' (1= Disliked It Very Much, 2= Disliked It Moderately, 3= Disliked It Slightly, 4= Neither liked it nor Disliked it, 5= Liked It Slightly, 6= Liked It Moderately, 7- Liked It Very Much)
5. After Taste - on a scale ranging between 'disliked-it-very-much' to 'liked-it-very-much' (]= Disliked It Very Much, 2= Disliked It Moderately, 3= Disliked It Slightly, 4= Neither liked it nor Disliked it, 5= Liked It Slightly, 6= Liked It Moderately, 7= Liked It Very Much)
6. Amount of Kick or stimulation - on a scale ranging between too mild and too strong (l=too mild, 2= Moderately mild, 3= Slightly mild, 4= just right, 5= Slightly strong, 6 = Moderately strong, 7= too strong)
7. Distinctness from brand of regular consumption - on a scale ranging between exactly same to completely different (l=Exactly Same, 2- Very similar, 3=Quite similar, 4=A little bit different, 5=Quite different, 6= Very different, 7=Completely different)

8. Overall satisfaction - on a scale ranging between extremely dissatisfied to extremely satisfies (l=extremely dissatisfied, 2=moderately satisfied, 3=slightly satisfied, 4=neither satisfied nor dissatisfied, 5=slightly satisfied, 6=moderately satisfied. 7= Extremely satisfied)
Results:
1. Colour: 73.33% respondents rated it 4 (just right) whereas the rest felt the colour was lighter than their normal brand. This is encouraging as the rating of 4 is the best rating to be hoped for on this parameter.
2. Supari size: 66.66% of the respondents rated it 4 (just right) 6.66% of the respondents found it bigger than their normal brand and 26.68% of the respondents found the supari size to be smaller their normal brand.
3. Aroma: 86.66 % of the respondents rated it 7 (liked it very much while 13.34% of the respondents rated it 6 (liked it moderately) or liked it slightly (a rating of 5).
4. Initial taste: This was rated it 6 or 7 by 86.66% of the respondents while 13.34 % respondents liked it moderately, none of the respondents disliked it.
5. After taste: 86.66% of the respondents rated it 7 (liked it very much) while 13.34% respondent rated it moderately liked (rating of 6) or moderately disliked it (rating of 2).

6. The amount of kick or stimulation experienced: 86.66% of the respondents rated it 4 (just right) while 13.34% respondents felt that the amount of kick is higher than the desired (ratings of 5-7).
7. Distinctness from regular brand: 100% of the respondents find it different than their regular brand.
8. Overall satisfaction: 80.0% of the respondents found it satisfactory (score of 6 and 7) while 20.0% respondents felt dissatisfied after consuming the product.
Based on the results of the consumer panel experience, it is easy to conclude that the consumers were overwhelmingly satisfied with the product of the present invention and in fact preferred it over their regular brands.
In view of the detailed foregoing description of the present invention, it will be apparent to a person skilled in the art that the present invention basically comprises the following embodiments:
1. A chewable mouth freshener and stimulant characterized in that said mouth freshener is without tobacco and comprises areca nuts, catechu, lime, anticacking agents, whitener, extract or powder of plants and flavouring agents.

2. A chewable mouth freshener as described in embodiment 1 wherein said areca nuts are either boiled or roasted or a combination of the two.
3. A chewable mouth freshener as described in embodiments 1 or 2 wherein said flavouring agents are selected from a group of natural, nature-identical, synthetic agents alone or in combination.
4. A chewable mouth freshener as described in embodiments 1 to 3 wherein said powder or extract of plants and herbs are selected from a group of plants and herbs comprising betel nut, kattha, cardamom, Glycerhiza glabra, peppercorns, cinnamon, nutmeg, cloves, basil, fennel, and flavouring agent.
5. A chewable mouth freshener as described in embodiments 1 to 4 optionally further comprises any of coriander, ginger, thyme, mace, cumin, red chilli, and paprika.
6. A chewable mouth freshener as described in embodiments 1 to 5 wherein said mouth freshener wherein said cardamom is in the form of whole pods or cardamom seeds or powder of cardamom seeds.
7. A chewable mouth freshener as described in embodiments 1 to 6 wherein said anticaking agent comprises corn starch, rice starch, and wheat fiber in a proportion in the range from 1% to 20% w/w of said mouth freshener, preferably in the range from 4.25% - 14.75% w/w, more preferably in the range from 7.5% - 9.25% w/w.

8. A chewable mouth freshener as described in embodiments 1 to 7 wherein the proportion expressed as % w/w of its constituents in any is as follows: in combination betel nut 75 to 85%, lime 1 to 3%, kattha 3-8%, cardamom 0.1 to 25%, Glycerhiza glabra 0.01 to 1%, peppercorns 0.01 to 0.5%, cinnamon 0.01 to 0.5%, nutmeg 0.01 to 0.75%, cloves 0.01 to 0.50%, basil 0.01 to 1.0%, fennel 0.1 to 0.5%, and flavouring agent 0.2 to 2.5%, and optionally any of coriander 0.01 to 0.50%, ginger 0.01 to 1.0%, thyme 0.01 to 0.75%, mace 0.01 to 0.5%, cumin 0.05 to 0.75%, red chilli 0.01 to 0.5%, paprika 0.01 to 0.5%.
While the above description contains many specificities, these should not be construed as limitations in the scope of the invention, but rather as an exemplification of one preferred embodiment thereof. Accordingly, the scope of the invention should be determined not by the embodiments illustrated, but by the appended claims and their legal equivalents.

We claim:
1. A chewable mouth freshener and stimulant characterized in that said mouth freshener is without tobacco and comprises areca nuts, catechu, lime, anticacking agents, whitener, extract or powder of plants and flavouring agents.
2. A chewable mouth freshener as claimed in claim 1 wherein said areca nuts are either boiled or roasted or a combination of the two.
3. A chewable mouth freshener as claimed in claims 1 or 2 wherein said flavouring agents are selected from a group of natural, nature-identical, synthetic agents alone or in combination.
4. A chewable mouth freshener as claimed in claims 1 to 3 wherein said powder or extract of plants and herbs are selected from a group of plants and herbs comprising betel nut, kattha, cardamom, Glycerhiza glabra, peppercorns, cinnamon, nutmeg, cloves, basil, fennel, and flavouring agent.
5. A chewable mouth freshener as claimed in claims 1 to 4 optionally further comprises any of coriander, ginger, thyme, mace, cumin, red chilli, and paprika.
6. A chewable mouth freshener as claimed in claims 1 to 5.wherein said mouth freshener wherein said cardamom is in the form of whole pods or cardamom seeds or powder of cardamom seeds.
7. A chewable mouth freshener as claimed in claims 1 to 6 wherein said anticaking agent comprises corn starch, rice starch, and wheat fiber in a

proportion in the range from 1% to 20% w/w of said mouth freshener, preferably in the range from 4.25% - 14.75% w/w, more preferably in the range from 7.5% - 9.25% w/w. 8. A chewable mouth freshener as claimed in claims 1 to 7 wherein the proportion expressed as % w/w of its constituents in any is as follows: in combination betel nut 75 to 85%, lime 1 to 3%, kattha 3-8%, cardamom 0.1 to 25%, Glycerhiza glabra 0.01 to 1%, peppercorns 0.01 to 0.5%, cinnamon 0.01 to 0.5%, nutmeg 0.01 to 0.75%, cloves 0.01 to 0.50%, basil 0.01 to 1.0%, fennel 0.1 to 0.5%), and flavouring agent 0.2 to 2.5%, and optionally any of coriander 0.01 to 0.50%, ginger 0.01 to 1.0%, thyme 0.01 to 0.75%, mace 0.01 to 0.5%, cumin 0.05 to 0.75%, red chilli 0.01 to 0.5%, paprika 0.01 to 0.5%.