FORM 2
THE PATENTS ACT, 1970 (39 of 1970) & THE PATENTS RULES, 2003
COMPLETE SPECIFICATION
(See section 10, rule 13)
1. Title of the invention: DISPLAY ASSEMBLY FOR DISPLAYING PACKAGED
OBJECTS
2. Applicant(s)
NAME NATIONALITY ADDRESS
BAJAJ ELECTRICALS LTD Indian 45/47, Veer Nariman Road, Mumbai,
Maharashtra 400 001, India
3. Preamble to the description
COMPLETE SPECIFICATION
The following specification particularly describes the invention and the manner in which it
is to be performed.

TECHNICAL FIELD
[0001] The present subject matter relates generally to a display assembly
for displaying packaged objects, and more particularly to a display assembly comprising a packaging box with a reusable self-display fitment that can be used to display the packaged object.
BACKGROUND
[0002] Lightweight products, for example, products weighing up to 1 kg,
are generally packaged in mono cartons or boxes with the purpose of carrying, protecting, and providing information about the product. When a packaged product is to be displayed, such as in retail shops, it is generally taken out of the package and either kept on top of the packaging box or kept on a display shelf. However, when the products are kept on display shelves, product information, generally available on the packaging box, is missing, as the packaging box is not kept with the product. Furthermore, the packaging box needs to be stored separately, requiring additional space.
[0003] Sometimes the packaging cartons have a clear plastic film as a
window to provide a glimpse of the product inside. However, such cartons require specialized machinery for manufacture, thereby increasing cost. Another method of displaying the product is to use custom-designed stands or sections. However, such methods are specific to products and require additional display systems, materials, floor space, special maintenance and cannot be reused.
[0004] Furthermore, when using display shelves or stands, it is difficult to
maintain the aesthetic appeal of the product as it is not possible to customize the color of the stands or the background color. Hence, the design and aesthetic appeal of the product, as desired to be projected by the manufacturer, cannot be achieved in shops or other retail outlets.

BRIEF DESCRIPTION OF DRAWINGS
[0005] Fig. 1(a) illustrates a box blank corresponding to a flat view of a
packaging box for a display assembly, in accordance with an embodiment of the
present subject matter.
[0006] Fig. 1 (b) illustrates an example of a packaging box, in accordance
with an embodiment of the present subject matter.
[0007] Figs. 1(c) to 1(f) show an example packaging box in various stages
of assembly for setting up of a display assembly, in accordance with an embodiment
of the present subject matter.
[0008] Figs. 2(a) and 2(b) illustrate different views of display assemblies
with a display object placed on an assembled display fitment, in accordance with
an embodiment of the present subject matter.
[0009] Fig. 3(a) illustrates a fitment blank corresponding to a flat view of
an example display fitment, in accordance with an embodiment of the present
subject matter.
[0010] Figs. 3(b) to 3(d) illustrate an example display fitment of the fitment
blank shown in Fig. 3(a) in various stages of assembly for setting up of a display
assembly, in accordance with an embodiment of the present subject matter.
[0011] Fig. 4(a) illustrates an example of how the display fitment shown in
Fig. 3(d) is placed on the packaging box, in accordance with an embodiment of the
present subject matter.
[0012] Fig. 4(b) illustrates a cross section of the display fitment fitted on a
packaging box shown in Fig. 4(a), in accordance with an embodiment of the present
subject matter.
[0013] Fig. 4(c) illustrates an example display fitment fitted on the
packaging box, in accordance with an embodiment of the present subject matter.
[0014] Fig. 4(d) illustrates an example of the placement of the display
object on the display fitment after the display fitment is positioned on the packaging
box, in accordance with an embodiment of the present subject matter.

[0015] Fig. 4(e) illustrates an example of how the display fitment of Fig.
3(d) is fitted on the packaging box, in accordance with another embodiment of the
present subject matter.
[0016] Figs. 5(a)-5(d) illustrate an example display fitment as may be
placed in the packaging box when not assembled, in accordance with an
embodiment of the present subject matter.
[0017] Fig. 6 illustrates a top view of another example display fitment, in
accordance with an embodiment of the present subject matter.
[0018] Fig. 7(a) illustrates the positioning of an example display fitment on
the packaging box, in accordance with an embodiment of the present subject matter.
[0019] Fig. 7(b) illustrates the positioning of an example display fitment on
the packaging box with the top flap of the packaging box removably engaged in a
vertical upright position, in accordance with an embodiment of the present subject
matter.
[0020] Fig. 7(c) illustrates an example of a display fitment removably
engaged with the packaging box, in accordance with an embodiment of the present
subject matter.
[0021] Fig. 7(d) illustrates a cross section of the display fitment fitted on
the packaging box shown in Fig. 7(c) along the line BB'.
[0022] Fig. 7(e) illustrates positioning of the display object on an example
display fitment placed on a packaging box, in accordance with an embodiment of
the present subject matter.
[0023] Fig. 7(f) illustrates a perspective view of the display object deployed
on a packaging box fitted with an example display fitment, in accordance with an
embodiment of the present subject matter.
[0024] Fig. 8 illustrates another example display fitment, in accordance
with an embodiment of the present subject matter.
DETAILED DESCRIPTION
[0025] The following is a detailed description of the present subject matter
with reference to the accompanying figures. In the figures, the left-most digit(s) of

a reference number identifies the figure in which the reference number first appears. The same numbers are used throughout the drawings to reference like features and components.
[0026] The present subject matter relates to a display assembly for
displaying packaged products. The display assembly comprises a packaging box
and a display fitment provided within the packaging box to display the packaged
products. The display fitment is completely paper-based, so it can be reused and
recycled. The packaged product to be displayed is generally a light weight product,
for example, weighing up to 1 kg. The positioning of the display fitment is
advantageous as it does away with the need for special stands or shelves and is able
to also retain and simultaneously display product information, usually printed on
the packaging box, which is not possible if the product were taken out of the
packaging box and displayed on a shelf or stand. Furthermore, the product display
is not affected by the background wall or shelf as it uses side panels of the packaging
box or the display fitment as the background. Hence, the background can be chosen
to complement and add to the aesthetic appeal of the object on display.
[0027] In one example of the present subject matter, the packaging box is
any style of paper-based box. Example recyclable materials for the box include but are not limited to paper and corrugated paper. In one example, the side flaps on the top portion of the box have at least one slot and at least one lock structure. The lock structure may removably engage with the top flap of the packaging box to keep it in a vertically upright position. The display fitment is packaged in the box along with the display object. For use, the display fitment is taken out of the packaging box. In one example, the display fitment comprises a bottom panel with at least one protrusion extending out from two opposite sides of the bottom panel. The protrusions on the display fitment may removably engage with the slots on the side flaps of the packaging box to form a display assembly. The object is then placed on the bottom panel for display.
[0028] Aspects of the present subject matter are further described in
conjunction with the appended figures. It should be noted that the description and figures merely illustrate the principles of the present subject matter. It will thus be

appreciated that various arrangements that embody the principles of the present subject matter, although not explicitly described or shown herein, can be devised from the description and are included within its scope. Moreover, all statements herein reciting principles, aspects, and implementations of the present subject matter, as well as specific examples thereof, are intended to encompass equivalents thereof.
[0029] Fig. 1(a) illustrates a box blank 100 corresponding to a flat view of
an example packaging box for a display assembly, in accordance with an embodiment of the present subject matter. The packaging box comprises a foldable top flap 110, side panels 112a-112d of the box, and bottom flaps 114a-114d. In one example, the top flap 110 and the bottom flaps 114a-114d extend from the sides 112a-112d. For example, the top flap 110 and bottom flap 114a extend from the side panel 112a, the bottom flap 114b extends from the side panel 112b, the bottom flap 114c extends from the side panel 112c and the bottom flap 114d extends from the side panel 112d.
[0030] The side panels 112a-112d, also referred to as sides 112, form the
vertical upright portions or side walls of the packaging box when the packaging box
in assembled. The bottom flaps 114a-114d, also referred to as bottom flaps 114,
fold to form the bottom wall of the packaging box, and the top flap 110 forms the
top wall of the packaging box. Thus, upon assembly, the sides 112a and 112d will
form adjacent side walls of a packaging box, the sides 112a and 112c will face each
other to form length-wise side walls of the packaging box, and the sides 112b and
112d will face each other to form width-wise side walls of the packaging box.
[0031] In one example, the top flap 110 and the side 112c can include
complementary features to form a top closure with a lock upon assembly of the packaging box to close the packaging box after an object has been placed inside. For example, the top flap 110 may include a top extension 116 having a slot that can lock with a projection 118a on the side 112c. In one example, the bottom flaps 114a-114d are adapted to form a base or bottom wall of the packaging box on which the object can be placed. For example, the bottom flap 114a includes a groove and the bottom flap 114c includes a projection 118b to fit in the groove and form a part

of the base. In addition, the bottom flaps 114b and 114d may have complementary
cut sections for being fitted together to form another part of the base of the
packaging box. It will be understood that the top flap 110, the side 112c, and the
bottom flaps 114a-114d may be suitably varied in other embodiments to form the
top closure and the base and such variations are intended to be covered herein.
[0032] In one example, to allow the packaging box to be assembled with a
display fitment for display of the object, foldable side flaps 120, such as side flap 120a and 120b may be provided. In one example, the side flaps 120 are provided on the side panels 112b and 112d that form the width-wise side walls of the packaging box. The side flaps 120 may include slots and lock structures, such as slots 124a and 124b and lock structures 126a and 126b, to engage with display fitments, as will be described in detail later.
[0033] Fig. 1(b) illustrates an example of an assembled packaging box 102,
in accordance with an embodiment of the present subject matter. The packaging box 102 can be formed upon folding of the box blank 100, during which the various panels and flaps are folded to form a structure in which an object can be securely placed. The bottom flaps 114 can be folded inwards to form the base and the sides 112 can be folded to form the upright vertical walls of the box 100. Further, the top flap 110 can be folded to abut the side 112c and can be locked using the projection 118.
[0034] Figs. 1(c) to 1(f) illustrate an example packaging box in various
stages of assembly for setting up of a display assembly, in accordance with an embodiment of the present subject matter.
[0035] As shown in Fig. 1(c), the top flap 110 can be opened to form an
open box 104 to reveal the internal constituents of the packaging box 102. For example, an object (not shown in this figure), may be present in the open box 104 and can be removed therefrom. For opening the packaging box 102, the top flap 110 may be folded downward, over the side 112a from which the top flap 110 extends. Further, the top extension 116 can be folded to form a resting base. In one example, a display fitment can be formed as a tray and can be placed over the open box 104 as will be explained later with reference to Fig. 7.

[0036] As shown in Fig. 1(d), the open box 104 can be further unfolded. In
one example, the side flaps 120 and the projection 118 can be unfolded to stand vertically above the respective sides 112 from which they extend. For example, a first side flap 120a and second side flap 120b may be opened out from the sides 112b and 112d, respectively. The first and second side flaps 120a and 120b comprise first and second slots 124a and 124b, respectively, and first and second lock structures 126a and 126b, respectively. The side flaps 120 may have a substantially L shaped structure with an elongated base and a shortened stem. The elongated base may be disposed along the side panel 112 from which the side flap 120 extends. Further, the elongated base may include the slot 124 and the shortened stem may include the lock structure 126.
[0037] Further, as shown in Fig. 1(e), lock structures 126a and 126b in the
side flaps 120 can be folded, for example, along a respective fold line 128, to allow the lock structures 126a and 126b to removably engage with the top flap 110 of the packaging box. For this, the lock structures 126a and 126b can include respective forked portions 130a and 130b, provided at free ends of the shortened stem of the respective side flaps 120.
[0038] As shown in Fig. 1(f), the top flap 110 of the box 100 may be
extended vertically and engaged with the forked portions 130 of the side flaps 120
resulting in the top flap 110 forming a vertical upright panel with the inside portion
140 of the top flap 110 being visible. In one example, the top extension 116 may be
folded to form an overhanging structure over the vertical top flap 110. In another
example, the top extension 116 may be kept straight without folding and may form
a part of the vertical upright panel formed by the top flap 110. Another open box
106 may be thus formed with the top flap 110 held vertical.
[0039] Figs. 2(a) and 2(b) illustrate different views of example display
assemblies with a display object 200 placed on an assembled display fitment positioned over an open packaging box, in accordance with an embodiment of the present subject matter. While the display object 200 is shown to be an electric iron, other light weight objects may also be displayed in a similar manner, as will be understood.

[0040] In one example, a display fitment 202 as shown in Fig. 2(a), may be
placed over the open box 104. Sides of the display fitment 202 may include grooves to fit over the sides of the open box 104 to be held securely and thereby forming the display assembly. The display fitment 202 may include a vertical wall forming a background for the object, while the downward folded top flap 110 (illustrated in Fig. 1(c)) may be used to provide product details. The display fitment 202 may be formed from a fitment blank as will be discussed later.
[0041] In another example, a display fitment 204 as shown in Fig. 2(b), may
be placed over an open box 106. Sides of the display fitment 204 may include
projections to engage with slots 124 on the side flaps 120 (illustrated in Fig. 1(d)).
Further, the vertically held top flap 110 can form a background for the object, while
the side 112c may be used to provide product details. The display fitment 204 may
be formed from a fitment blank as will be discussed later.
[0042] Fig. 3(a) illustrates a fitment blank 300 corresponding to a flat view
of an example display fitment 202, in accordance with an embodiment of the present subject matter. The fitment blank 300 comprises a bottom panel 302, with an extension on each of the four sides of the bottom panel. The extensions 304a and 304b are defined as side panels, extension 306 is defined as a back panel, and extension 308 is defined as a front panel. The back panel 306 and front panel 308 extend in a direction parallel to each other from opposite sides of the bottom panel 302. The side panels 304a and 304b extend in a direction parallel to each other and orthogonal to the direction of the back panel 306 or the front panel 308, from two opposite sides of the bottom panel 302. Side panel 304a has two slots 310a and 310b arranged on it and side panel 304b has two slots 312a and 312b arranged on it. The back panel 306 has two protrusions 314a and 314b, also referred to as lock structures, one each on each of the two sides, orthogonal to the direction in which the back panel 306 extends from the bottom panel 302 and are defined as lock structures. Similarly, the front panel 308 has protrusions 316a and 316b, also referred to as lock structures, one on each of the two sides, orthogonal to the direction in which the front panel 308 extends from the bottom panel 302 and are defined as lock structures. The dotted lines show the lines along which the fitment

blank 300 can be folded. The fitment blank 300 can be made using any methods
known in the art such as die cutting and is made of any paper-based material.
[0043] Figs. 3(b) to 3(d) illustrate an example display fitment of the fitment
blank shown in Fig. 3(a) in various stages of assembly for setting up of a display
assembly, in accordance with an embodiment of the present subject matter.
[0044] To assemble the display fitment, the front panel 308 is first folded
upward along a fold line away from the edge of the front panel 308. Then, the portion of the front panel 308 extending upward from the folded portion is folded downward along a second fold line closer to the edge of the front panel 308 such that the folded structure forms a hollow structure 320 and lock structures 316a and 316b extend along the outermost face 308a of the folded front panel in a direction orthogonal to the direction in which the front panel 308 extends from the bottom panel 302.
[0045] Next, side panel 304a is folded along a fold line away from the edge
upward. Then, the portion of the side panel 304a extending outward from the folded
portion is folded downward along a second fold line closer to the edge of the side
panel 304a such that the folded structure forms a hollow structure 320 and slots
310a and 310b are located on the outside face of the side panel. Similarly, the side
panel 304b is also folded to form a hollow structure 320 and slots 312a and 312b
are present on the outside face of the folded side panel 304b.
[0046] Back panel 306 is folded along a fold line away from the edge
upward, then along a second fold line closer to the edge of the back panel 306
downward to form a hollow structure 320 and such that lock structures 314a and
314b extend out in a direction parallel to the direction in which the back panel 306
extends from the bottom panel 302. Further, the part of the back panel extending
downward after the two folds as described above is folded back up to form a back
upright portion 340 forming a vertically upward projecting portion, thereby forming
display fitment 350, according to one embodiment of the present subject matter.
[0047] Although the folding of the front 308, side 304a and 304b, and back
306 panels is described in a particular sequence, it should be understood that the same sequence need not be followed and any of the extensions from the bottom

panel can be folded first and can follow any sequence of folding. All the fold lines
described above are orthogonal to the direction in which the front 308, side 304a
and 304b, and back 306 panels extend from the bottom panel 302.
[0048] The lock structures 314a, 314b, 316a, and 316b comprise a narrow
portion 330 attached to the front panel 308 or back panel 306 and a wider portion
332 attached to the narrow portion 330. To complete assembly of the display
fitment, lock structures 314a, 314b, 316a, and 316b are first folded along a fold line
where the narrow portion 330 is attached to the front panel 308 or back panel 306.
The fold is made such that the wide portion 332 of the lock structure 314a and 314b
are close to the slots 310a and 312a, respectively, and the wide portion 332 of lock
structures 316a and 316b are close to the slots 310b and 312b, respectively. Fig.
3(d) shows an example of a completely assembled display fitment 350, in
accordance with an embodiment of the present subject matter.
[0049] The dimensions of the wide portion 332 of the lock structures 314a,
314b, 316a, and 316b are such that it can be folded to be inserted into the respective slots as described above, such that it does not come out of the slot once the folded wide portion 332 is unfolded. There is no restriction on the shape of the wide portion 332 and it can be a rectangle, trapezium, oval, or any other shape. Similarly, the slots 314a, 314b, 316a, and 316b, can be of any shape and dimensions with the only restriction that it should allow the wide portion 332 of the lock structures to be inserted when folded but not allow the wide portion 332 to be removed easily once the fold is unfolded. Furthermore, there is no restriction on the placement of the slots 310a, 310b, 312a, and 312b on the respective side panels and the distance between the slots, only that they are placed such that when the lock structures 314a, 314b, 316a, and 316b are folded, the wide portions 332 of the lock structures should be close to the slots.
[0050] Fig. 4(a) illustrates an example of how the display fitment shown in
Fig. 3(d) is placed on the packaging box, in accordance with an embodiment of the present subject matter. The display fitment 350 is removably engaged with the packaging box 104 and is positioned on the packaging box 104 with the top flap 110 in the open position and the back upright portion 340 of the display fitment 350

and the top flap 110 of the packaging box are on the same side (as illustrated in Fig. 4(c)).
[0051] Fig. 4(b) illustrates a cross section of the display fitment placed on
the packaging box along the line AA' shown in Fig.4(a), in accordance with an embodiment of the present subject matter. The hollow structures 320 of the display fitment 350 formed by folding the side panels 304 and folding the back panel 306 and folding the front panel 308 fit onto the edges 410 of the packaging box 104, creating a means by which the display fitment 350 is placed on top of the packaging box 104 with the top flap 110 in the completely open position and folded downwards.
[0052] Fig. 4(c) illustrates an example display fitment positioned on the
packaging box, in accordance with an embodiment of the present subject matter. The display fitment 350 is fitted on the packaging box 104 and the display object 200 is then placed on the display fitment 350.
[0053] Fig. 4(d) illustrates an example of the placement of the display
object on the display fitment positioned on the packaging box, in accordance with an embodiment of the present subject matter. The display fitment 350 removably engages with the packaging box 104 and is placed on the packaging box 104 such that the top flap 110 of the packaging box 104 is opened and the back upright portion 340 of the display fitment 350 and the top flap 110 of the packaging box are on the opposite sides. In this embodiment, the inside portion 140 of the top flap 110 of the packaging box 104 is parallel to the corresponding upright side panel of the packaging box 104 and is visible to the viewer. The back upright portion 340 of the display fitment 350 and the assembled display fitment 350 may be of a desired color according to manufacturer's design to enhance the aesthetic appeal of the product.
[0054] Fig. 4(e) illustrates an example of how the display fitment of Fig.
3(d) is fitted on the packaging box, in accordance with another embodiment of the present subject matter. The display fitment 350 removably engages with the packaging box 104 and is placed on the packaging box 104 such that the top flap

110 of the packaging box 104 is opened and the back upright portion 340 of the
display fitment 350 and the top flap 110 of the packaging box are on the same side.
[0055] Figs. 5(a)-5(d) illustrate an example display fitment as may be
placed in the packaging box when not in use, in accordance with an embodiment of the present subject matter. It will be understood that the display fitment may be placed in the packaging box when the product is to be transported or stored. The display fitment may be subsequently removed and positioned on the packaging box for display of the object as discussed earlier. In case the object is to be packed again and placed in the packaging box, the display fitment may be removed and placed again in the packaging box.
[0056] In an example, the fitment blank 300 is folded appropriately to form
the folded fitment 500 and packaged along with the display object in the packaging
box 104. In another example, the back panel 306 of the folded fitment 500 may
have a fold 510 to ensure that the folded fitment 500 fits into the packaging box
104. In other embodiments, the fitment blank 300 can be folded in any suitable
manner to ensure that it fits into the packaging box 104, along with the product.
[0057] To be used, the folded fitment 500 and packaged object 200 are
taken out of the packaging box 104. The folded fitment 500 may be opened out and assembled as described above to make display fitment 350. The display fitment 350 is placed on top of the packaging box 104 as described above and then the display object 200 is placed on the display fitment 350.
[0058] Fig. 6 illustrates a top view of another example display fitment. The
display fitment 600 comprises a bottom panel 602 and a first foldable protrusion 614a extending from a first side and a second foldable protrusion 614b extending from a second side of the bottom panel such that the first and second sides are on opposite sides of the bottom panel 602. The protrusions 614a and 614b comprise slots 616a and 616b, respectively.
[0059] Fig. 7(a) illustrates the positioning of an example display fitment on
the packaging box, in accordance with an embodiment of the present subject matter. The top flap 110 and side panels 120 of the packaging box 104 are open. Fig. 7(b) illustrates positioning of an example display fitment on the packaging box with the

top panel removably engaged in a vertical upright position, in accordance with an embodiment of the present subject matter. The top flap 110 and side panels 120 of the packaging box 104 are open. Lock structures 126a and 126b comprise of a foldable portion, such that the foldable portions end in a forked portion 130a and 130b (not labeled here), respectively. The width of the slit is the same or slightly lesser than the thickness of the top flap 110 of the packaging box 104. When the top flap 110 of the packaging box is opened such that it is in a vertical upright position, the forked portions 130 on the lock structures 126 on the side flaps 120 of the packaging box 104 removably engage with the sides of the top panel 110 thereby locking the top flap 110 in a vertical upright position. The dimensions of the lock structure are such that they can removably engage with the top panel 110 of the packaging box 104 and can be varied according to the dimensions of the top flap 110.
[0060] Fig. 7(c) illustrates an example of a display fitment removably
engaged with an example packaging box and Fig. 7(d) illustrates a cross section of the display fitment fitted on the packaging box shown in Fig. 7(c) along the line BB'. in accordance with an embodiment of the present subject matter. The foldable protrusions 614a and 614b (earlier illustrated in Fig. 6) on the display fitment 600 are inserted into the slots 124a and 124b, respectively, in the side flaps 120 of the packaging box 104, thus locking the display fitment into place. When not required, the foldable protrusions 614 can be removed from the slots 124 to disassemble the display assembly. The top flap 110 of the packaging box 104 is held in a vertical upright position with the inside portion 140 visible to the viewer. Product information can be printed on this inside portion 140 of the top flap 110 of the packaging box 104 so that it is visible to the viewer.
[0061] Fig. 7(e) illustrates positioning of the display object on an example
display fitment placed on a packaging box, and Fig. 7(f) illustrates a perspective view of the display object positioned on a packaging box fitted with an example display fitment, in accordance with an embodiment of the present subject matter. The display fitment 600 is removably engaged with the packaging box as described before and the display object 200 is placed on the display fitment 600. This enables

the viewer not only to see the packaged object, but also view and read product
information and view the colored background printed on the inside portion 140 of
the top flap 110 of the packaging box 104, which is held upright as described before.
[0062] Fig. 8 illustrates another example display fitment, in accordance
with an embodiment of the present subject matter. The display fitment 800
comprises a bottom panel 602, two protrusions 614a and 614b extending from
opposite sides of the bottom panel 602, and a back panel 810 extending from a third
side of the bottom panel 602 that is orthogonal to the two sides with the protrusions.
The back panel 810 can be folded to form a vertical upright portion. Lock structures
126 on the side flaps 120 of the packaging box 104 can removably engage with the
vertical upright portion of back panel 810, to keep it in the vertical position such
that back panel 810 and the inside portion 140 of the top flap 110 are on the same
side. In an embodiment, the back panel 810 and the inside portion of the top flap
110 are fitted to be on the opposite sides. In another embodiment, the back panel
810 and the inside portion of the top flap 110 are fitted to be on the same side.
Product information and/or colored background can be printed on the vertical
upright portion of back panel 810 such that it is visible to a viewer.
[0063] All the attachments or engagements in the described present subject
matter are reversible and all the attachments can be removed to render the various embodiments of the assembled display attached to the packaging box 104 to their original unassembled or unattached forms. For example, the lock structures 314a, 314b, 316a, and 316b can be removed from their respective slots and all the folds unfolded to render the display fitment 350 into its flat form fitment blank 300. Furthermore, the display fitment 350 can be removed easily from the packaging box 104 by lifting the display fitment 350 so that the hollow structures 320 are no longer engaged with the respective edges of the packaging box 104. The flat form of the display fitment 350 can then be folded appropriately and packed into the packaging box 104 along with the display object for reuse. This enables the display fitment of the present subject matter to be reusable. Similarly, other embodiments of the display fitment may also be removed from the packaging box 104 by

removing the protrusions 614 from the slots 124 in the packaging box 104, folded, and placed in the packaging box 104 for reuse.
[0064] Although the present subject matter has been described using one
lock structure on a side each of the front 308 and back 306 panels, it should be understood that other variations of the design may be possible. For example, there may be two or more locking structures on each side of the front 308 and back 306 panels that lock to correspondingly numbered slots on the side panels 304a and 304b. Similarly, there may be a plurality of protrusions 614 on the display fitment 600.
[0065] In another embodiment of the present subject matter, the upright
portion 340 of the back panel 306 may be completely folded down to the bottom
panel to form a tray-shaped structure without any upright protrusions from any side
of the display fitment 350. The upright portion of the display fitment is formed by
the top flap 110 of the packaging box 104. Lock structures on the side flaps of the
packaging box 104 removably attach to the top flap 110 to keep it vertical. This
upright portion of the display fitment can have any desired color and/or may be
printed with product information on the inside portion 140. The display fitment 350
is placed onto the packaging box 104 and removably fixed by engaging the hollow
structures 320 with the corresponding edges of the packaging box 104.
[0066] Although embodiments for a reusable, recyclable display assembly
are described in language specific to structural features, it is to be understood that the specific features and methods are disclosed as example embodiments for implementing the claimed subject matter and are in no way limiting.

I/We Claim:
1. A display assembly for displaying packaged objects comprising:
a packaging box (104); and
a display fitment (350) fitted onto the packaging box (104), the display
fitment comprising:
a bottom panel (302), wherein a first side panel (304a) and a
second side panel (304b) extend from a first side and a second side,
respectively, of the bottom panel (302) such that the second side is opposite
to the first side and the first and second side panels (304a, 304b) comprise at
least one slot;
a back panel (306) extending from a third side of the bottom panel
(302) such that the third side is orthogonal to the first and second sides,
wherein the back panel (306) comprises at least one protrusion with a lock
structure; and
a front panel (308) extending from a fourth side of the bottom panel (302) such that the fourth side is orthogonal to the first and second sides, wherein the front panel (308) comprises at least one protrusion with a lock structure.
2. The display assembly as claimed in claim 1, wherein the first side panel (304a) and second side panel (304b) are folded upward, outward, and downward to form a hollow structure (320).
3. The display assembly as claimed in claim 1, wherein,
the back panel (306) is folded upward, outward, and downward to form a hollow structure (320); and
a first lock structure (314a) removably engages with a first slot (310a) of the first side panel (304a) and a second lock structure (314b) removably engages with a first slot (312a) of the second side panel (304b).
4. The display assembly as claimed in claim 1, wherein,
the front panel (308) is folded upward, outward, and downward to form a hollow structure (320); and

a third lock structure (316a) removably engages with a second slot (310b) on the first side of the side panel (304a) and a fourth lock structure (316b) removably engages with a second slot (312b) on the second side of the side panel (304b).
5. The display assembly as claimed in claim 1, wherein,
a hollow structure (320) formed by folding the first side panel (304a) and the second side panel (304b) removably engages with a first edge (410) and a second edge (410) on a sides (112) of the packaging box (10);
the hollow structure (320) formed by folding the back panel (306) removably engages with a third edge (410) of the packaging box (104); and
the hollow structure (320) formed by folding the front panel (308) removably engages with a fourth edge (410) of the packaging box (104).
6. The display assembly as claimed in claim 1, wherein the lock structure (314a, 314b, 316a, 316b) comprises a narrow first portion (330) and a wider second portion (332).
7. The display assembly as claimed in claim 1, wherein the wider second portion (332) of the lock structure (314a, 314b, 316a, 316b) is folded to insert into any of the slots (310a, 310b, 312a, 312b) on the front panel (308) and side panel (304a, 304b) of the display fitment (350) and unfolded after insertion.
8. The display assembly as claimed in claim 1, wherein the display fitment (350) is folded along a foldable portion for placing inside the packaging box (104).
9. The display assembly as claimed in claim 1, wherein a portion (340) of the back panel (306) of the display fitment (350) protrudes in a vertically upward direction, and wherein the portion (340) is printed with product information or has a colored background.

10. The display assembly as claimed in claim 1, wherein a display product (200) is placed on the bottom panel (302) of the display fitment (350).
11. The display assembly as claimed in claim 1, wherein product information or colored background is printed on an inside portion (140) of a top flap (110) of

the packaging box (104) and such that the top flap (110) is folded down to display the product information or colored background.
12. The display assembly as claimed in claim 1, wherein the lock structures (314a, 314b, 316a, 316b) in the display fitment (350) can be disengaged and the folds refolded to store the display fitment (350).
13. The display assembly as claimed in claim 1, wherein the packaging box (104) and the display fitment (350) are made from recyclable materials including paper and corrugated paper.
14. A display assembly for displaying objects comprising:
a packaging box (104) comprising:
a first foldable side flap (120a) on a first side such that the first foldable side flap (120a) has a first slot (124a) and a protrusion with a first lock structure (126a); and
a second foldable side flap (120b) on a second side that is opposite to the first side such that the second foldable side flap (120b) has a second slot (124b) and a protrusion with a second lock structure (126b), and
at least one foldable top flap (110); and a display fitment (600, 800) placed in the packaging box (104) comprising:
a bottom panel (602), wherein a first foldable protrusion (614a) and a second foldable protrusion (614b) extend from a first and second side of the bottom panel (602), respectively, such that the first and second sides are opposite to each other.
15. The display assembly as claimed in claim 14, wherein
the first foldable protrusion (614a) on the first side of the bottom panel (602) of the display fitment (600, 800) is removably engaged with the first slot (124a) on the first foldable side flap (120a) of the packaging box (104); and
the second foldable protrusion (614b) on the second side of the bottom panel (602) of the display fitment (600, 800) is removably engaged with the

second slot (124b) on the second foldable side flap (120b) of the packaging box.
16. The display assembly as claimed in claim 14, wherein a top flap (110) of the packaging box (104) is folded to form a vertically upward projecting portion.
17. The display assembly as claimed in claim 14, wherein the first lock structure (126a) on the first foldable side flap (120a) of the packaging box (104) removably engages with a first side of a vertically upward protruding portion of the packaging box (104) and the second lock structure (126b) on the second side flap (120b) of the packaging box (104) removably engages with a second side of the vertically upward protruding portion of the packaging box (104).
18. The display assembly as claimed in claim 14, wherein the first foldable protrusion (614a) and the second foldable protrusion (614b) of the bottom panel (602) of the display fitment (600) comprise a first slot (616a) and second slot (616b), respectively.
19. The display assembly as claimed in claim 14, wherein the first (124a) and second (124b) slots on the foldable side flaps (120) of the packaging box (104) comprise of a first and second foldable protrusion, respectively, comprising a wide portion and a narrow portion.
20. The display assembly as claimed in claim 14, wherein a narrow portion of the first and second foldable protrusions on the first (124a) and second (124b) slots, respectively, on the foldable side flaps (120) of the packaging box (104) removably engage with the first (616a) and second (616b) slots on first (614a) and second (614b) protrusions, respectively, on the bottom panel (602) of the display fitment (600).
21. The display assembly as claimed in claim 14, wherein the display fitment (800) comprises a back panel (810) that extends from a third side of the bottom panel (602) such that the third side is orthogonal to the first and second sides,

wherein the back panel (810) is folded to form a vertically upward projecting portion.