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Dynamic Ad Provisioning For Connected Vehicles

Abstract: Connected vehicle concept is the paramount research topic in today’s world. One of the emerging applications of this philosophy is the dynamic advertisement provisioning. A state- of-the-art architecture has been proposed including the positioning of the display unit inside and outside of the vehicle unit. Also, a novel PPM based pricing model based on the GPS location and the locality has been derived.

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Notices, Deadlines & Correspondence

Patent Information

Application #
Filing Date
03 August 2022
Publication Number
07/2024
Publication Type
INA
Invention Field
COMPUTER SCIENCE
Status
Email
Parent Application

Applicants

IEMA Research and Development Private Limited
Unit – 601, Godrej Genesis Building, Block EP & GP, Kolkata, West Bengal, India.

Inventors

1. Dr. Satyajit Chakrabarti
Unit – 601, Godrej Genesis Building, Block EP & GP, Kolkata – 700091, West Bengal, India
2. Amartya Mukherjee
Unit – 601, Godrej Genesis Building, Block EP & GP, Kolkata – 700091, West Bengal, India
3. Ayan Panja
Unit – 601, Godrej Genesis Building, Block EP & GP, Kolkata – 700091, West Bengal, India
4. Souvik Chatterjee
Unit – 601, Godrej Genesis Building, Block EP & GP, Kolkata – 700091, West Bengal, India

Specification

Description:• [004] Cloud service comprising of advertiser’s service, publisher’s ad service and query processor.
• [005] Virtualize (NFV) comprised of the virtualization layer for the dynamic deployment and to manage the interoperability.
• [006] The network backbone consisting of heterogeneous networks such as LTE Network, DSRC, WiFi etc.
• [007] End Level Deployable vehicles.
• [008] Query generator responsible for generating the query with the GPS in- formation as the parameter , Claims:[Claim 1] Deployment of dynamic advertisement on vehicles with location awareness.
[Claim 2] Connectivity between the advertisement service provider and private and commercial automotive infrastructure that is seamless.
[Claim 3] Virtualization of advertisement positioning via query and commercial servers.
[Claim 4] Through the connected vehicular substructure, real-time area-based campaigning for every business owner (small-scale, medium-scale, and large-scale).
[Claim 5] PPM-based imbursement model for dynamic ad in connected vehicle implementation.
[Claim 6] Architecture of the proposed model.

Documents

Application Documents

# Name Date
1 202231044342-REQUEST FOR EXAMINATION (FORM-18) [03-08-2022(online)].pdf 2022-08-03
2 202231044342-FORM 18 [03-08-2022(online)].pdf 2022-08-03
3 202231044342-FORM 1 [03-08-2022(online)].pdf 2022-08-03
4 202231044342-DRAWINGS [03-08-2022(online)].pdf 2022-08-03
5 202231044342-COMPLETE SPECIFICATION [03-08-2022(online)].pdf 2022-08-03
6 202231044342-FORM 3 [11-08-2022(online)].pdf 2022-08-11
7 202231044342-ENDORSEMENT BY INVENTORS [11-08-2022(online)].pdf 2022-08-11
8 202231044342-Form 1 (Submitted on date of filing) [29-05-2024(online)].pdf 2024-05-29
9 202231044342-Covering Letter [29-05-2024(online)].pdf 2024-05-29
10 202231044342-FER.pdf 2025-06-02

Search Strategy

1 202231044342E_25-09-2024.pdf