Patent information
IP India · live recordAbstract
Connected vehicle concept is the paramount research topic in today’s world. One of the emerging applications of this philosophy is the dynamic advertisement provisioning. A state- of-the-art architecture has been proposed including the positioning of the display unit inside and outside of the vehicle unit. Also, a novel PPM based pricing model based on the GPS location and the locality has been derived.
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Description:• [004] Cloud service comprising of advertiser’s service, publisher’s ad service and query processor. • [005] Virtualize (NFV) comprised of the virtualization layer for the dynamic deployment and to manage the interoperability. • [006] The network backbone consisting of heterogeneous networks such as LTE Network, DSRC, WiFi etc. • [007] End Level Deployable vehicles. • [008] Query generator responsible for generating the query with the GPS in- formation as the parameter , Claims:[Claim 1] Deployment of dynamic advertisement on vehicles with location awareness. [Claim 2] Connectivity between the advertisement service provider and private and commercial automotive infrastructure that is seamless. [Claim 3] Virtualization of advertisement positioning via query and commercial servers. [Claim 4] Through the connected vehicular substructure, real-time area-based campaigning for every business owner (small-scale, medium-scale, and large-scale). [Claim 5] PPM-based imbursement model for dynamic ad in connected vehicle implementation. [Claim 6] Architecture of the proposed model.