ANNEXUR E II
COMPLETE SPECIFICATION
TITLE:
GLOBIX

1) PRODUCT NAME:
GLOBIX
2) OWNER OF PRODUCT AND ADDRESS:
Owner:
MIC Electronics Limited A Public Limited Company
Address:
A - 4/11, Electronic Complex, Kushaiguda, Hyderabad - 500 062 INDIA.
Email: info@mic.co.in

3) FIELD OF THE INVENTION
The method and apparatus described here relate to electronic and non-electronic applications involving advertisennents on digital media devices.
Solar power lighting systems receives the solar energy which will be converted to DC with the help of photocells and stored in the batteries to provide electricity for the illumination devices / LED lighting. In normal course sensors are connected to switch on-off the lights depending on the ambient light.
The object of the present invention is to provide an intelligent solar lighting system which is also easily adoptable to existing lighting fixtures and the whole control system housed in the lighting container for the purpose of economy.


4) PRIOR ART
Prior art exists in three distinct fields which is relevant to the context of this invention namely: Advertisement field, Exchange platforms for commerce and Search based online advertisements.
1) In the Advertisement field, tools and techniques to enable advertisements on
various types of devices such as Print media, Television, Internet etc. are well
known.
The patent issued to Karres; Ellia via US Patent number 7,038,807 is a system for sequestering print advertisements and displaying the advertisements in electronic form. This patent does not provide a solution to interconnect or providing a trading exchange for advertisement sellers and display providers.
The patent issued to Angles, et al., U.S. Pat. No. 5,933,811, is for the delivery of custom advertisements based on consumer profiles. This type of target advertisement is heavily dependent upon people willing to provide information on their buying habits.
The patent issued to Brown, et al., U.S. Pat. No. 6,026,368, discloses a system to queue advertisements. The purpose of queuing is one of prioritization.
The patent issued to Baluja; Shumeet., Pat. No 20060287913 assigned to Google Inc. discloses a system of allocating advertisements in a network of displays.
The prior art reflects the state of the art of which applicant is aware and is included herewith to discharge applicant's acknowledged duty to disclose relevant prior art. It is stipulated, however, that none of these references teach singly nor render obvious when considered in any conceivable combination the nexus of the invention as disclosed in greater detail hereinafter and as particularly claimed.
The prior art listed above but not specifically described further catalogs the prior art of which the applicant is aware. These references diverge even more starkly from the references specifically distinguished above.
2) Exchange Platforms: The concept of an exchange platform for commerce is well
known. Several e-commerce exchange platforms enabling supply chain and
procurement of essential and non-essential goods for businesses, and exchange
platforms for buyers and sellers to interact to exchange their physical goods are
available today. Some of the most commonly known exchange platforms are the
ones provided by EBay (www.ebay.com). Yahoo (www.yahoo.com). Amazon
(www.amazon.com), Ariba (www.ariba.com) and others.
US Patents awarded to Ebay, Yahoo, Ariba via numbers described below elucidate the details of the offerings of these inventions. It is to be noted however that the present invention being described below is notably distinct from the above prior art. The concept of exchange platform is similar but the method and apparatus of interconnecting buyers and sellers is completely distinct and novel from the above inventions.

3) Search based online advertisements: Recent advancements in online commerce have seen several unique and distinct prior art in terms of providing search based online advertisements. Most notable among these are the services provided by Google (www.google.com). Double Click (www.doubleclick.com), Yahoo (www.yahoo.com) and others. While these offerings have their own distinct flavors, the common feature across them is a concept of allowing a seller to mark up their products and services with a set of search key words and allowing consumers to search for the goods based on those key words.
Query keyword relevant advertising has been used by search engines, such as the AdWords advertising system by Google of Mountain View, Calif. Similarly, content-relevant advertising systems have been proposed. For example, U.S. patent application Ser. No. 10/314,427.


5) BACKGROUND OF THE INVENTION
According to Market Research firm iSuppli:
By 2010, 75,000 billboards, or 15 percent of total billboards in the U.S., will be digital displays, up from a mere 500 digital billboards, or 0.1 percent, of all billboards in 2006. The real money however is with the advertisers, and Clear Channel, Lamar, CBS (CBS). Fox (NWS), and Disney (PIS) . They are all looking at every possible way to get their message to the consumer. From cell phones, to Internet Protocol (IP) set-top boxes, or large LED displays, the technology providers, from semiconductor manufacturers to OEMs to software solution providers, all need to develop enhanced products to facilitate the advertisers' needs. The similar will be the increase of Digital Billboards in India, APAC and other countries across the globe.
The above numbers are for the US market alone. Factor the global Outdoor and indoor advertising needs to understand the available market and the complexity of enabling a seamless commerce across sellers and buyers. Lack of appropriate tools and mechanisms today are preventing the digital display boards to optimally sell their available free time to advertisers. Similarly the advertisers today do not have an easy way to either locally or globally search, select and procure time slots on digital devices.
This invention solves the above problem. It provides a mechanism for buyers and sellers to exchange their services using proprietary algorithm, process and technique. It provides an advertising billboard on-demand to buyers of advertisements.

6) SUMMARY OF THE INVENTION
Global Billboard Exchange: A method and apparatus for sellers and buyers to exchange advertisement content onto digital display devices via a global online advertisement exchange enabling commerce.
The specific technology that MIC invented and patenting here involves a software technology named Global Billboard Exchange or GLOBIX. It allows Advertisement Agencies who own specific locations where digital displays are installed and buyers who wish to advertise their products at said locations to seamlessly interconnect and sell/buy the advertising service for agreed duration and price.


7) SYSTEM DESCRIPTION
Step-1: Supplier Registration
Sellers who own specific locations with digital displays will register their availability and other details such as: Location specifications, Demographic profile at the location, Available time slots, Cost structure and a set of chosen key words to best describe their value proposition to target advertisers. They will have an ability to update these profiles on a periodic basis over the Internet.
Step-2: Search
Potential buyers, who wish to advertise their products and services at any of the available target locations, will have an ability to search and chose the most optimal location that suits their needs based on the attributes defined by the seller.
Step-3: Connecting Buyer & Seller
GLOBIX will interconnect the buyers and sellers for the specific advertisement request that the buyer wants. Commercial terms will be explained and the logistics of exchanging the
advertisement content across the Internet and associated verification & authorization mechanisms will be explained.
Step-4: E-Commerce
A bidding mechanism could co-exist where multiple buyers could bid for an advertisement space at a particular location and time whenever it is available. The highest bidder could reserve the advertisement slot. Buyer will pay the Seller via the online payment tools provided with the GLOBIX system. Agreed transaction fee will be paid to MIC for each transaction.
Step-5: Content Delivery:
After successful verification of payments, GLOBIX will enable the buyer to electronically transmit its advertising content to the seller or alternately generate a receipt or unique number to be used later to transmit the advertisement content. Seller will acknowledge the receipt and will schedule the advertisement display as per agreed terms
Step-6: Completion and Verification
After the agreed advertising service is completed, the Seller will transmit a proof of fulfillment in electronic or analog means to GLOBIX. The GLOBIX system will record the transaction as complete and would allow the Buyer to give a satisfaction rating on the Seller.
Step-7: Reporting & Analytics
GLOBIX will generate different reports and analytics on demographic profiles, advertisement content and market efifectiveness of the advertisements using the data that is collected into its repository. No personal information will be exposed in the generated analytics. These reports and analytics will be available for a fee to the potential buyers to optimize their advertising spends.


8) IMPLEMENTATION TECHNOLOGY
GLOBIX can be implemented using any software programming technology. Some of the commonly used technologies to implement the system are:
Programming: Java, HTML, JavaScript
Data Store: Commercial relational databases such as Oracle Infrastructure: Web Servers & Application Servers

CLAIMS
We claim:
1: A method and apparatus for sellers and buyers to exchange advertisement content onto digital display devices via a global online advertisement exchange, enabling e-commerce
2: A method and apparatus wherein according to claim-01 ,a pre-defined and specific set of locations in certain geographic locations such as in India are offered as target areas for digital advertisements
3: The method according to claim-1, wherein consumers can buy advertisement slots using handheld devices such as cell phone, PDAs etc and transmit specific messages onto the digital billboards
4: The method according to claim-1, wherein consumers can download advertiser promoted content to their handheld devices
5: The method according to claim-1, wherein an optimal location for advertising is suggested by the system automatically based on certain attributes
6: The method according to claim-1, wherein buyers can bid for specific locations in India to advertise and wherein the most successful bidder gets an opportunity to advertise their content at the said locations
7: The method according to claim-1, wherein the demographic attributes of the consumers watching the said advertisements in specific locations in India are extracted and integrated into a system, wherein a variety of analytics related to the advertisement effectiveness are calculated and projected
8: The method according to claim-1 and claim-07, wherein the advertisement effectiveness analytics are used to build a forecast model for effectively utilizing advertisement spend