1. A system for digital promotion of an article of mass communication, the system comprising: a processor; memory coupled to the processor; a communication interface coupled to the processor; and computer program instructions stored in the memory and executable by the processor to: receive an article of mass communication; analyze the article to identify one or more keywords or topics; generate one or more social media posts or advertisements based on the identified keywords or topics; and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.

2. The system of claim 1, wherein the social media platforms comprise Facebook, Twitter, Instagram, or LinkedIn.

3. The system of claim 1, wherein the generated social media posts or advertisements include a link to the article of mass communication or teaser or summary of the article of mass communication.

4. The system of claim 1, wherein the analysis of the article includes identifying the tone or sentiment of the article, and wherein the generated social media posts or advertisements reflect the tone or sentiment of the article.

5. The system of claim 1, further comprising a monitoring module configured to monitor engagement metrics for the generated social media posts or advertisements, and an adjustment module configured to adjust the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

6. A method for digital promotion of an article of mass communication, comprising: receiving an article of mass communication; analyzing the article to identify one or more keywords or topics; generating one or more social media posts or advertisements based on the identified keywords or topics; publishing the generated social media posts or advertisements on one or more social media platforms; monitoring engagement metrics for the generated social media posts or advertisements; and adjusting the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

7. The method of claim 6, wherein the media platforms comprise newspaper, magazine, social media platform and combination thereof.

8. The method of claim 6, wherein the generated social media posts or advertisements include a teaser or summary of the article of mass communication.

9. The method of claim 8, wherein the generated social media posts or advertisements include a quote or excerpt from the article of mass communication. 10.The method of claim 8, further comprising optimizing the keywords or topics used in the social media posts or advertisements based on the engagement metrics.   MASS COMMUNICATION AND DIGITAL PROMOTION OF ARTICLE Abstract A digital promotion system for an article of mass communication, which may contain a processor, is one of the embodiments of the current disclosure that may be included. Memory that is connected to the processor can also be included in embodiments. Moreover, embodiments may have a communication interface that is linked to the processor . Various embodiments may also include computer programme instructions that are stored in the memory and can be executed by the processor. These instructions cause the processor to receive an article of mass communication, analyse the article to identify one or more keywords or topics, generate one or more social media posts or advertisements based on the identified keywords or topics, and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface. Fig. XX , Claims:Claims :

1. A system for digital promotion of an article of mass communication, the system comprising: a processor; memory coupled to the processor; a communication interface coupled to the processor; and computer program instructions stored in the memory and executable by the processor to: receive an article of mass communication; analyze the article to identify one or more keywords or topics; generate one or more social media posts or advertisements based on the identified keywords or topics; and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.

2. The system of claim 1, wherein the social media platforms comprise Facebook, Twitter, Instagram, or LinkedIn.

3. The system of claim 1, wherein the generated social media posts or advertisements include a link to the article of mass communication or teaser or summary of the article of mass communication.

4. The system of claim 1, wherein the analysis of the article includes identifying the tone or sentiment of the article, and wherein the generated social media posts or advertisements reflect the tone or sentiment of the article.

5. The system of claim 1, further comprising a monitoring module configured to monitor engagement metrics for the generated social media posts or advertisements, and an adjustment module configured to adjust the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

6. A method for digital promotion of an article of mass communication, comprising: receiving an article of mass communication; analyzing the article to identify one or more keywords or topics; generating one or more social media posts or advertisements based on the identified keywords or topics; publishing the generated social media posts or advertisements on one or more social media platforms; monitoring engagement metrics for the generated social media posts or advertisements; and adjusting the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

7. The method of claim 6, wherein the media platforms comprise newspaper, magazine, social media platform and combination thereof.

8. The method of claim 6, wherein the generated social media posts or advertisements include a teaser or summary of the article of mass communication.

9. The method of claim 8, wherein the generated social media posts or advertisements include a quote or excerpt from the article of mass communication. 10.The method of claim 8, further comprising optimizing the keywords or topics used in the social media posts or advertisements based on the engagement metrics.

Description:MASS COMMUNICATION AND DIGITAL PROMOTION OF ARTICLE
Field of the Invention
[0001] The present invention relates generally to a field of digital marketing. More particularly, the system and method for digital promotion of an article of mass communication.
Background
[0002] The background description includes information that may be useful in understanding the present invention. It is not an admission that any of the information provided herein is prior art or relevant to the presently claimed invention, or that any publication specifically or implicitly referenced is prior art.
[0003] Mass communication is a crucial aspect of modern society. It refers to the process of transmitting messages to a large and diverse audience through various channels such as print media, broadcast media, and digital media. Mass communication plays a vital role in shaping public opinion, promoting cultural exchange, and facilitating social change. In this article, we will discuss the various aspects of mass communication and its impact on society. Mass communication involves the use of various channels to disseminate information to a large audience. These channels include print media such as newspapers, magazines, and books, broadcast media such as radio and television, and digital media such as the internet and social media. Each channel has its unique strengths and weaknesses, and the choice of channel depends on the nature of the message and the target audience.
[0004] There are certain patent documents which cater similar segment and filed in different jurisdictions. Few exemplary patent documents are illustrated below.
[0005] JP2002203121 (by ATLANTIS KK) - To make a labor cost, labor and time efficient for a publicity agent, by providing information on an Web in an expression form for making a data collection request and publicity request activity for a new article, new service, a new facility and the like met respectively to an idea of a medium, a program and a description corner on the Web, in information proposal work to a mass- communication medium for the publicity. SOLUTION: A medium maximizing an article notice effect such as a TV program, a magazine, a news paper, a radio program met most to article publicity, as a proposal object for the data collection, is formed into a menu based on a publicity content desired by a sponsor of the publicity, and an image, to be transmitted to a client, and the client orders the work to the publicity agent.
[0006] US20110078586 (by SAP AG) - A selection of a communication scenario of multiple communication scenarios is received. Availability of content placeholders associated with the selected communication scenario is presented. A selection of a content placeholder from the content placeholders associated with the selected communication scenario is received. Based on the received selection of the content placeholder associated with the communication scenario, a mass-communication template including the content placeholder is generated. The mass-communication template is accessed to generate a first electronic communication. The first electronic communication is sent with first content based on a first state of a communication variable specified by the content placeholder of the mass-communication template. The mass-communication template is accessed to generate a second electronic communication. The second electronic communication is sent with second content based on a second state of the communication variable specified by the content placeholder of the mass-communication template.
[0007] HK1032895 (by SSPT PROPIETARY LTD) - A mass communication assessment system (2) communicating a cognitive task to selected remote test sites (12) via a network (10) for providing two-way communication between the central control site and the remote sites, detecting brain response signals from the subject (40) to the task, and having processing means (16) for computing variations in brain activity for the subjects at each of the selected sites.
[0008] Mass communication plays a crucial role in shaping public opinion. The media has the power to influence the way people think and act by presenting information in a particular way. The media can also influence the public's perception of various issues by highlighting certain aspects of a story while downplaying others. The media can also shape public opinion by creating an agenda that focuses on certain issues, thereby influencing the public's perception of these issues. Mass communication facilitates cultural exchange by promoting cross-cultural understanding and awareness. The media plays a vital role in introducing people to different cultures, traditions, and lifestyles. Through mass communication channels such as television and the internet, people can access information about other cultures and learn about their beliefs, customs, and practices. This can promote a more tolerant and inclusive society by reducing stereotypes and prejudices.

Summary
[0009] The following presents a simplified summary of various aspects of this disclosure in order to provide a basic understanding of such aspects. This summary is not an extensive overview of all contemplated aspects, and is intended to neither identify key or critical elements nor delineate the scope of such aspects. Its purpose is to present some concepts of this disclosure in a simplified form as a prelude to the more detailed description that is presented later.
[00010] The following paragraphs provide additional support for the claims of the subject application.
[00011] The present invention relates generally to a field of digital marketing. More particularly, the system and method for digital promotion of an article of mass communication.

[00012] Embodiments in the present disclosure may include a system for digital promotion of an article of mass communication, wherein the system including a processor, which may be coupled to a memory Embodiments may also include a communication interface coupled to the processor. Embodiments may also include computer program instructions stored in the memory and executable by the processor to receive an article of mass communication, analyse the article to identify one or more keywords or topics, generate one or more social media posts or advertisements based on the identified keywords or topics, and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.
[00013] In some embodiments, the social media platforms may include Facebook, Twitter, Instagram, or LinkedIn. In some embodiments, the generated social media posts or advertisements include a link to the article of mass communication or teaser or summary of the article of mass communication. In some embodiments, the analysis of the article includes identifying the tone or sentiment of the article. In some embodiments, the generated social media posts or advertisements reflect the tone or sentiment of the article. In some embodiments, the system may include a monitoring module configured to monitor engagement metrics for the generated social media posts or advertisements, and an adjustment module configured to adjust the keywords or topics used in future social media posts or advertisements based on the engagement metrics.
[00014] Embodiments of the present disclosure may also include a method for digital promotion of an article of mass communication, including receiving an article of mass communication. Embodiments may also include analyzing the article to identify one or more keywords or topics. Embodiments may also include generating one or more social media posts or advertisements based on the identified keywords or topics.
[00015] Embodiments may also include publishing the generated social media posts or advertisements on one or more social media platforms. Embodiments may also include monitoring engagement metrics for the generated social media posts or advertisements. Embodiments may also include adjusting the keywords or topics used in future social media posts or advertisements based on the engagement metrics.
[00016] In some embodiments, the media platforms may include newspaper, magazine, social media platform and combination thereof. In some embodiments, the generated social media posts or advertisements include a teaser or summary of the article of mass communication. In some embodiments, the generated social media posts or advertisements include a quote or excerpt from the article of mass communication. In some embodiments, the method may include optimizing the keywords or topics used in the social media posts or advertisements based on the engagement metrics.
Brief Description of the Drawings
[00017] The features and advantages of the present disclosure would be more clearly understood from the following description taken in conjunction with the accompanying drawings in which:
[00018] FIG. 1 is a block diagram illustrating a system for digital promotion of an article of mass communication, according to some embodiments of the present disclosure.
[00019] FIG. 2 is a detailed block diagram further illustrating the system from FIG. 1 for digital promotion of an article of mass communication, according to some embodiments of the present disclosure.
[00020] FIG. 3 is a flowchart illustrating a method for digital promotion of an article of mass communication, according to some embodiments of the present disclosure.

Detailed Description
[00021] In the following detailed description of the invention, reference is made to the accompanying drawings that form a part hereof, and in which is shown, by way of illustration, specific embodiments in which the invention may be practiced. In the drawings, like numerals describe substantially similar components throughout the several views. These embodiments are described in sufficient detail to claim those skilled in the art to practice the invention. Other embodiments may be utilized and structural, logical, and electrical changes may be made without departing from the scope of the present invention. The following detailed description is, therefore, not to be taken in a limiting sense, and the scope of the present invention is defined only by the appended claims and equivalents thereof.
[00022] The use of the terms “a” and “an” and “the” and “at least one” and similar referents in the context of describing the invention (especially in the context of the following claims) are to be construed to cover both the singular and the plural, unless otherwise indicated herein or clearly contradicted by context. The use of the term “at least one” followed by a list of one or more items (for example, “at least one of A and B”) is to be construed to mean one item selected from the listed items (A or B) or any combination of two or more of the listed items (A and B), unless otherwise indicated herein or clearly contradicted by context. The terms “comprising,” “having,” “including,” and “containing” are to be construed as open-ended terms (i.e., meaning “including, but not limited to,”) unless otherwise noted. Recitation of ranges of values herein are merely intended to serve as a shorthand method of referring individually to each separate value falling within the range, unless otherwise indicated herein, and each separate value is incorporated into the specification as if it were individually recited herein. All methods described herein can be performed in any suitable order unless otherwise indicated herein or otherwise clearly contradicted by context. The use of any and all examples, or exemplary language (e.g., “such as”) provided herein, is intended merely to better illuminate the invention and does not pose a limitation on the scope of the invention unless otherwise claimed. No language in the specification should be construed as indicating any non-claimed element as essential to the practice of the invention.
[00023] The present invention relates generally to a field of digital marketing. More particularly, the system and method for digital promotion of an article of mass communication.
[00024] In accordance with different implementations of the current disclosure, a system 100 is disassembled into its component pieces and diagrammatically illustrated in FIG. 1 for digital promotion of an article of mass communication. There are several possible configurations of the system 100, each of which may have one or more of the following components: a processor 110, memory 120 that is coupled to the processor 110, and a communication interface 130 that is related to the processor 110. The system 100 may also include computer programme instructions 140 that are stored in the memory 120 and can be executed by the processor 110. These instructions may be designed to perform the following tasks: receive an article of mass communication; analyse the article in order to determine one or more keywords or topics; generate one or more social media posts or advertisements based on the determined keywords or topics; and publish the determined social media posts or advertisements on one or more social media platforms 220 by way of the communication interface 130.
[00025] Under certain configurations, the software will post updates or advertisements on social networking platforms on its own. The investigation of the item may or may not be necessary, depending on the particular implementation. It is likely that the disposition or tone of the content will be mirrored in the postings or advertisements that are made for social media. The system 100 may also include, in some embodiments, a monitoring module that is configured to monitor engagement metrics for the social media posts or advertisements that have been generated, as well as an adjustment module that is configured to adjust the keywords or topics that will be used in future social media posts or advertisements based on the engagement metrics. In addition, the system 100 may also include a storage module that is configured to store the engagement metrics that have been monitored by the monitoring module.
[00026] In accordance with a number of facets of the current disclosure, a detailed block diagram shown in FIG. 2 provides a more in-depth illustration of the system 100 shown in FIG. 1 for digital promotion of an article of mass communication. Facebook 222, Twitter 224, Instagram 226 and LinkedIn 228 are all examples of possible social media sites 220 that might be incorporated in various embodiments.
[00027] FIG. 3 is a flowchart that illustrates a method for digital promotion of an article of mass communication, which discloses the methodology in accordance with some implementations of the current disclosure. In certain implementations, the step 310 of the procedure may at times comprise the step of receiving an article of mass communication as an integral component of the process. The method described at 320 may entail doing an analysis of the article in order to identify one or more subjects or keywords. At step 330, the method could entail the production of one or more social media posts or advertisements based on the keywords or topics that have been identified. At step 340, the method may entail posting the prepared social media posts or advertisements to one or more social media sites. At step 350, the process may entail monitoring engagement metrics for social media postings or advertisements that have been produced.
[00028] In various configurations, the media platforms can take the form of a newspaper, a magazine, a social media platform, or any combination of the mediums listed above. Alternatively, they can take the form of all of these things at once. Posts or advertisements that are created for social media platforms may, in some implementations, present a teaser or a summary of the piece of mass communication that they promote. Posts or advertisements that are automatically made for social media platforms may, in some implementations, contain a quotation or an extract from the piece of mass communication. The process may, in some implementations, include the step of optimising the keywords or topics that are used in the social media posts or advertisements. This stage is based on the engagement data and may be included in specific implementations.
[00029] The disclosure could also contain a processor-based digital promotion system for a piece of mass communication. Memory 120 that is attached to the processor 110 is another component that may be included in embodiments. The communication interface 130 that is linked to the processor 110 is another possible component of embodiments. Various embodiments may also include computer programme instructions that are stored in the memory 120 and executed by the processor 110. These instructions cause the processor 110 to receive an article of mass communication, analyse the article to identify one or more keywords or topics, generate one or more social media posts or advertisements based on the identified keywords or topics, and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface 130
[00030] Facebook, Twitter, Instagram, and LinkedIn are some examples of possible social media networks to be included in certain embodiments. A link to the article of mass communication, a teaser, or a synopsis of the article of mass communication may be included in the automatically generated social media posts or adverts in some implementations. In certain implementations, the analysis of the article involves determining the tone or mood of the piece of writing in question. In certain implementations, the tone or attitude of the article is reflected in the social media posts or adverts that are automatically created. The system 100 may, in some implementations, include a monitoring module that is programmed to monitor engagement metrics for the social media posts or advertisements that have been generated, as well as an adjustment module that is programmed to adjust the keywords or topics that will be used in future social media posts or advertisements based on the engagement metrics that have been monitored.
[00031] A method for the digital promotion of an article of mass communication may also be included in some embodiments of the present disclosure. This method may involve the step of receiving the article of mass communication. Analyzing the article to determine one or more subjects or keywords is another one of the embodiments that may be included. In certain embodiments, there may additionally be the generation of one or more social media posts or adverts based on the keywords or subjects that have been discovered.
[00032] Publication of the produced social media posts or advertising on one or more social media platforms is another aspect that may be included in embodiments. In certain embodiments, there is also the possibility of monitoring engagement metrics for advertising or social media postings that have been created. Altering the keywords or subjects that will be utilised in future social media posts or adverts in accordance with the engagement metrics may also fall under the category of embodiments.
[00033] In certain implementations, the media platforms can take the shape of a newspaper, a magazine, a platform for social media, or any combination of these things. In certain implementations, the teaser or summary of the item of mass communication is included in the social media posts or adverts that are created by the system. In certain implementations, the produced social media postings or advertising comprise a quote or extract from the item of mass communication. Based on the engagement data, the process could include, in certain implementations, the step of optimising the keywords or subjects that are utilised in the social media posts or adverts.
[00034] Example embodiments herein have been described above with reference to block diagrams and flowchart illustrations of methods and apparatuses. It will be understood that each block of the block diagrams and flowchart illustrations, and combinations of blocks in the block diagrams and flowchart illustrations, respectively, can be implemented by various means including hardware, software, firmware, and a combination thereof. For example, in one embodiment, each block of the block diagrams and flowchart illustrations, and combinations of blocks in the block diagrams and flowchart illustrations can be implemented by computer program instructions. These computer program instructions may be loaded onto a general purpose computer, special purpose computer, or other programmable data processing apparatus to produce a machine, such that the instructions which execute on the computer or other programmable data processing apparatus create means for implementing the functions specified in the flowchart block or blocks.
[00035] Throughout the present disclosure, the term ‘processing means’ or ‘microprocessor’ or ‘processor’ or ‘processors’ includes, but is not limited to, a general purpose processor (such as, for example, a complex instruction set computing (CISC) microprocessor, a reduced instruction set computing (RISC) microprocessor, a very long instruction word (VLIW) microprocessor, a microprocessor implementing other types of instruction sets, or a microprocessor implementing a combination of types of instruction sets) or a specialized processor (such as, for example, an application specific integrated circuit (ASIC), a field programmable gate array (FPGA), a digital signal processor (DSP), or a network processor).
[00036] The term “non-transitory storage device” or “storage” or “memory,” as used herein relates to a random access memory, read only memory and variants thereof, in which a computer can store data or software for any duration.
[00037] Operations in accordance with a variety of aspects of the disclosure is described above would not have to be performed in the precise order described. Rather, various steps can be handled in reverse order or simultaneously or not at all.
[00038] While several implementations have been described and illustrated herein, a variety of other means and/or structures for performing the function and/or obtaining the results and/or one or more of the advantages described herein may be utilized, and each of such variations and/or modifications is deemed to be within the scope of the implementations described herein. More generally, all parameters, dimensions, materials, and configurations described herein are meant to be exemplary and that the actual parameters, dimensions, materials, and/or configurations will depend upon the specific application or applications for which the teachings is/are used. Those skilled in the art will recognize, or be able to ascertain using no more than routine experimentation, many equivalents to the specific implementations described herein. It is, therefore, to be understood that the foregoing implementations are presented by way of example only and that, within the scope of the appended claims and equivalents thereto, implementations may be practiced otherwise than as specifically described and claimed. Implementations of the present disclosure are directed to each individual feature, system, article, material, kit, and/or method described herein. In addition, any combination of two or more such features, systems, articles, materials, kits, and/or methods, if such features, systems, articles, materials, kits, and/or methods are not mutually inconsistent, is included within the scope of the present disclosure.

Claims
I/We Claim:
1. A system for digital promotion of an article of mass communication, the system comprising: a processor; memory coupled to the processor; a communication interface coupled to the processor; and computer program instructions stored in the memory and executable by the processor to: receive an article of mass communication; analyze the article to identify one or more keywords or topics; generate one or more social media posts or advertisements based on the identified keywords or topics; and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.

2. The system of claim 1, wherein the social media platforms comprise Facebook, Twitter, Instagram, or LinkedIn.

3. The system of claim 1, wherein the generated social media posts or advertisements include a link to the article of mass communication or teaser or summary of the article of mass communication.

4. The system of claim 1, wherein the analysis of the article includes identifying the tone or sentiment of the article, and wherein the generated social media posts or advertisements reflect the tone or sentiment of the article.

5. The system of claim 1, further comprising a monitoring module configured to monitor engagement metrics for the generated social media posts or advertisements, and an adjustment module configured to adjust the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

6. A method for digital promotion of an article of mass communication, comprising: receiving an article of mass communication; analyzing the article to identify one or more keywords or topics; generating one or more social media posts or advertisements based on the identified keywords or topics; publishing the generated social media posts or advertisements on one or more social media platforms; monitoring engagement metrics for the generated social media posts or advertisements; and adjusting the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

7. The method of claim 6, wherein the media platforms comprise newspaper, magazine, social media platform and combination thereof.

8. The method of claim 6, wherein the generated social media posts or advertisements include a teaser or summary of the article of mass communication.

9. The method of claim 8, wherein the generated social media posts or advertisements include a quote or excerpt from the article of mass communication.

10.The method of claim 8, further comprising optimizing the keywords or topics used in the social media posts or advertisements based on the engagement metrics.
 

MASS COMMUNICATION AND DIGITAL PROMOTION OF ARTICLE
Abstract
A digital promotion system for an article of mass communication, which may contain a processor, is one of the embodiments of the current disclosure that may be included. Memory that is connected to the processor can also be included in embodiments. Moreover, embodiments may have a communication interface that is linked to the processor . Various embodiments may also include computer programme instructions that are stored in the memory and can be executed by the processor. These instructions cause the processor to receive an article of mass communication, analyse the article to identify one or more keywords or topics, generate one or more social media posts or advertisements based on the identified keywords or topics, and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.

Fig. XX , Claims:Claims
I/We Claim:
1. A system for digital promotion of an article of mass communication, the system comprising: a processor; memory coupled to the processor; a communication interface coupled to the processor; and computer program instructions stored in the memory and executable by the processor to: receive an article of mass communication; analyze the article to identify one or more keywords or topics; generate one or more social media posts or advertisements based on the identified keywords or topics; and publish the generated social media posts or advertisements on one or more social media platforms via the communication interface.

2. The system of claim 1, wherein the social media platforms comprise Facebook, Twitter, Instagram, or LinkedIn.

3. The system of claim 1, wherein the generated social media posts or advertisements include a link to the article of mass communication or teaser or summary of the article of mass communication.

4. The system of claim 1, wherein the analysis of the article includes identifying the tone or sentiment of the article, and wherein the generated social media posts or advertisements reflect the tone or sentiment of the article.

5. The system of claim 1, further comprising a monitoring module configured to monitor engagement metrics for the generated social media posts or advertisements, and an adjustment module configured to adjust the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

6. A method for digital promotion of an article of mass communication, comprising: receiving an article of mass communication; analyzing the article to identify one or more keywords or topics; generating one or more social media posts or advertisements based on the identified keywords or topics; publishing the generated social media posts or advertisements on one or more social media platforms; monitoring engagement metrics for the generated social media posts or advertisements; and adjusting the keywords or topics used in future social media posts or advertisements based on the engagement metrics.

7. The method of claim 6, wherein the media platforms comprise newspaper, magazine, social media platform and combination thereof.

8. The method of claim 6, wherein the generated social media posts or advertisements include a teaser or summary of the article of mass communication.

9. The method of claim 8, wherein the generated social media posts or advertisements include a quote or excerpt from the article of mass communication.

10.The method of claim 8, further comprising optimizing the keywords or topics used in the social media posts or advertisements based on the engagement metrics.