1.A method of determining an optimum promotion sequence for an enterprise, the method comprising:
receiving, by an optimum promotion determination system (101), details of a plurality of promotion activities to be organized, in the enterprise, in each month of a predefined year, from a user;
generating, by the optimum promotion determination system (101), a gain matrix for the predefined year using one of historic gain values and user-defined gain values for each of the plurality of promotion activities;
generating, by the optimum promotion determination system (101), a constraint matrix, based on values of a plurality of causal factors defined by the user for each month of the predefined year along with number of promotion activities to be organized in each month of the predefined year;
identifying, by the optimum promotion determination system (101), a plurality of promotion sequences, using a predefined technique, for the predefined year along with a gain value for each promotion sequence, based on the constraint matrix and the gain matrix, wherein the plurality of promotion sequences comprises one or more promotion activities from the plurality of promotion activities for each month of the predefined year; and
determining, by the optimum promotion determination system (101), the optimum promotion sequence for the predefined year, from the plurality of promotion sequences, based on the gain value of the plurality of promotion sequences.

2. The method as claimed in claim 1, wherein the plurality of promotion activities comprises a set of activities for presenting details of services provided by the enterprise through one or more mediums.

3. The method as claimed in claim 1, wherein the gain matrix represents a collective list of the plurality of promotion activities with respective gain value for each month of the predefined year.

4. The method as claimed in claim 1, wherein the plurality of causal factors are parameters associated with the plurality of promotion activities.

5. The method as claimed in claim 1 further comprising:
regenerating the constraint matrix when the user changes the one or more promotion activities of the plurality of promotion activities for a month.

6. The method as claimed in claim 1, wherein the predefined technique comprises an Integer Linear Programming (ILP) optimization technique.

7. The method as claimed in claim 1, wherein determining the optimum promotion sequence comprises:
identifying, by the optimum promotion determination system (101), a predefined set of maximum gain values from the gain value of the plurality of promotion sequences;
selecting, by the optimum promotion determination system (101), one gain value from the predefined set of maximum gain values; and
determining, by the optimum promotion determination system (101), the optimum promotion sequence from the plurality of promotion sequences based on the selected gain value.
8. An optimum promotion determination system (101) for determining an optimum promotion sequence for an enterprise, comprising:
a processor (113); and
a memory (111) communicatively coupled to the processor (113), wherein the memory (113) stores processor instructions, which, on execution, causes the processor (113) to:
receive details of a plurality of promotion activities to be organized, in the enterprise, in each month of a predefined year, from a user;
generate a gain matrix for the predefined year using one of historic gain values and user-defined gain values for each of the plurality of promotion activities;
generate a constraint matrix, based on values of a plurality of causal factors defined by the user for each month of the predefined year along with number of promotion activities to be organized in each month of the predefined year;
identify a plurality of promotion sequences, using a predefined technique, for the predefined year along with a gain value for each promotion sequence, based on the constraint matrix and the gain matrix, wherein the plurality of promotion sequences comprises one or more promotion activities from the plurality of promotion activities for each month of the predefined year; and
determine the optimum promotion sequence for the predefined year, from the plurality of promotion sequences, based on the gain value of the plurality of promotion sequences.
9. The optimum promotion determination system (101) as claimed in claim 8, wherein the plurality of promotion comprises a set of activities for presenting details of services provided by the enterprise through one or more mediums.
10. The optimum promotion determination system (101) as claimed in claim 8, wherein the gain matrix represents a collective list of the plurality of promotion activities with respective gain value for each month of the predefined year.
11. The optimum promotion determination system (101) as claimed in claim 8, wherein the plurality of causal factors are parameters associated with the plurality of promotion activities.
12. The optimum promotion determination system (101) as claimed in claim 8, wherein the processor (113) regenerates the constraint matrix when the user changes the one or more promotion activities of the plurality of promotion activities for a month.

13. The optimum promotion determination system (101) as claimed in claim 8, wherein the predefined technique comprises an Integer Linear Programming (ILP) optimization technique.
14. The optimum promotion determination system (101) as claimed in claim 8, wherein the processor (113) determines the optimum promotion sequence by:
identifying a predefined set of maximum gain values from the gain value of the plurality of promotion sequences;
selecting one gain value from the predefined set of maximum gain values; and
determining the optimum promotion sequence from the plurality of promotion sequences based on the selected gain value.

Dated this 21st day of March, 2018

Ramya Rao
Of K&S Partners
Agent for the Applicant
IN/PA-1607
, Description:TECHNICAL FIELD
The present subject matter is related in general to promotion management, more particularly, but not exclusively to method and system for determining an optimum promotion sequence for an enterprise.