FORM - 2
THE PATENTS ACT, 1970
(39 of 1970)
&
The Patents Rules, 2003
COMPLETE SPECIFICATION
(See Section 10 and Rule 13)
METHOD OF REDUCING VISCOSITY OF CONCENTRATED LIQUID CLEANSERS BY SELECTION OF PERFUME COMPONENTS
HINDUSTAN UNILEVER LIMITED, a company incorporated under
the Indian Companies Act, 1913 and having its registered office
at 165/166, Backbay Reclamation, Mumbai -400 020, Maharashtra, India
The following specification particularly describes the invention and the manner in which it is to be performed

METHOD OF REDUCING VISCOSITY OF CONCENTRATED LIQUID CLEANSERS BY SELECTION OF PERFUME COMPONENTS
The present invention relates to high surfactant, concentrated liquid cleansers 5 (e.g. compositions having 15% by wt. or more, preferably 20% by wt. or more, more preferably 20-60% by wt. surfactant) and to the use of perfume or fragrance in these compositions. Specifically, the invention relates to how, when specific perfume components and/or perfume products comprising a mixture of the components (e.g., defined by molecular volume and polarity of individual
10 components and/or percent of components in a mixture defined by classes selected in accordance with molecular volume and polarity; and which in turn defines the effect of the components or mixture on rhelogy/viscosity) are used In high active, concentrated cleansers compositions (i.e., cleansers having 15% by wt. or more, preferably 20 to 60% by wt., or more surfactant), the component
15 and/or mixture of components can be used to help control the structure (e.g., zero shear viscosity) and rheology of the high active liquid compositions. In particular they help reduce the viscosity of such concentrated liquids.
The present invention relates to high surfactant, concentrated liquid cleansers in 20 which specific perfume components (specified by molecular volume and polarity of individual components and/or mixtures with the individual components of the classes defined by classes selected in accordance with molecular volume and polarity, and mixtures defined by % of each class within the mixture) are used to control the structure and/or rheology of the concentrated liquids. In particular, the 25 perfume product or components are used to reduce formulation viscosity of the concentrate.
Typically, structure is regulated/defined by factors which include, for example, surfactant concentration and structuring or thickening polymers (both of which 30 help increase standing viscosity.) In compositions with high surfactant

concentration (e.g., 15% or more by wt. of formulation), it would be tremendously advantageous to find other ways to regulate (e.g. reduce) viscosity. Unexpectedly and unpredictably, the applicants have found that the selection of perfume components and/or mixtures of these components can achieve precisely this goal. 5
It is known that, based on the type of fragrance compound used, the compound will locate itself in different parts of a surfactant monomer or micelle. Several journal articles, for example, relate to the location of fragrance compounds in relation to structures (e.g., micelles, phases formed from micelles such as lamellar 10 or hexagonal phases) found in solutions. These articles include the following:
Kayali Ibrahim, Khawla Qamhieh, Bjorn Lindman (Physical Chemistry, Lund
University, Sweden) "Effect of Type of Fragrance Compounds on Their
Location in Hexagonal Liquid Crystal", Journal of Dispersion Science and
15 Technology, Vol. 27, 1151, 2006.
Monzer Fanun, Wail Salah Al-Diyn, "Structural Transitions in the System
Water/Mixed Nonionic Surfactants/R (+) Limonene Studied by Electrical
Conductivity and Self-Diffusion-NMR", Journal of Dispersion Science and
20 Technology, 28: 165-174, 2007.
Samuel A. Vona, Stig E. Fhberg, Andre-Jean brin, "Location of Fragrance Molecules within Lamellar Liquid Crystals", Colloids and Surfaces A: Physicochemical and Engineering Aspects, 137, 79,1998 25
These references relate to where perfumes will locate, and none of these references disclose or suggest that the fragrances and/or components of the fragrances can be specifically selected for use in specifically high active liquid concentrate compositions to, for example, reduce viscosity of the compositions. 30

There are also a number of references relating to use of hydrotropes (compounds which increase the solubility in water of otherwise insoluble compounds) on rheologica) behavior of surfactant solutions {see, for example, Varade et al. "Effect of Hydrotropes on the Aqueous Solution Behavior of Surfactants" Journal of 5 Surfactants and Detergents, vol. 7, No. 3, 257, 2004).
Again, this has nothing to do with the use of perfumes to modify structure (e.g., reduce viscosity), particularly in high active surfactant systems.
10 Unexpectedly, the applicants have now found that perfume components
themselves (and/or perfume compounds comprising mixtures of the components) can be used to help structure compositions, specifically high active concentrated liquid cleanser compositions. More specifically, when components are selected in a defined manner (e.g. by molecular volume, polarity), they can be used to control
15 the structure (e.g., viscosity) and/or rheology of the high active compositions.
The invention relates to high active (i.e., 15% by wt. or more, preferably 20% by wt. or more, more preferably 20 to 60% by wt.) liquid cleanser compositions comprising either individual perfume components where the component has a
20 molecular volume V (where V = length times width times depth of molecule) >400 A3 and a polarity (calculated using molecular modeling software) > 1 MPa1/2. Alternatively, the composition has a mixture of components wherein >50%, preferably >60% of components which comprise the perfume mixture have a molecular volume V >400 A3 and polarity >1 MPa1/2. In particular, the invention
25 relates to a method of reducing viscosity of high surfactant compositions
(containing no perfume) having a viscosity range 200 to 1000 Pa.s to a viscosity 150 Pa.s (at zero shear), preferably <100, more preferably <150 to 10 Pa.s. In a preferred embodiment, there will be a reduction from starting to finishing viscosity of at least 50, more preferably, at least 100 Pa.s, and there can be a reduction of

from 200 to 800 Pa.s. The method comprises mixing component or mixture of components as defined above into said high surfactant compositions.
In a second embodiment of the invention, the invention relates to a method of 5 reducing high active liquid cleansers containing no perfume and having viscosity of 200 to 1000 Pa.s to a viscosity of 300 or less, preferably 300 to 10 Pa.s. Obviously, if the final viscosity is, for example, 300 Pa.s, the starting viscosity would have been above 300 Pa.s since the invention is about reducing viscosity. Typically, in this embodiment, reduction of viscosity is by at least 50 Pa.s. The 10 method comprises mixing component having a molecular volume V <400 A3 and a polarity >1 MPa1/2 (or mixture of components as defined wherein >50% preferably >60% of components meet this definition) into high surfactant compositions.
These and other aspects, features and advantages will become apparent to those
15 of ordinary skill in the art from a reading of the following detailed description and the appended claims. For the avoidance of doubt, any feature of one aspect of the present invention may be utilized in any other aspect of the invention. It is noted that the examples given in the description below are intended to clarify the invention and are not intended to limit the invention to those examples per se.
20 Other than in the experimental examples, or where otherwise indicated, all
numbers expressing quantities of ingredients or reaction conditions used herein are to be understood as modified in all instances by the temn "about". Similarly, all percentages are weight/weight percentages of the total composition unless otherwise Indicated.
25
Numerical ranges expressed in the format "from x to y" are understood to include x and y. When for a specific feature multiple preferred ranges are described in the format "from x to y", it is understood that ail ranges combining the different endpoints are also contemplated. Where the tenm "comprising" is used in the
30 specification or claims, It is not intended to exclude any terms, steps or features

not specifically recited. All temperatures are In degrees Celsius {°C) unless specified otherwise. All measurements are in SI units unless specified otherwise. All documents cited are - in relevant part - incorporated herein by reference.
5 The invention will now be described by way of example only with reference to the accompanying drawings, in which:
" Figure 1 shows how steady shear viscosity is affected by the particular perfume component chosen. In particular, it is seen how benzyl salicylate and 10 linalool (having molecular volume >400 A3 and polarity >1 MPa1/2) significantly reduce viscosity (before addition, viscosity was 200 to 1000 Pa.s).
The invention is directed to high active liquid concentrate compositions comprising specifically selected perfume components and/or mixtures of these components.
15 Specifically, it is directed to a method of reducing rheology of high active
cleansers (relative to their zero shear or "standing" viscosity in the absence of perfume) by selecting specific perfume components and/or mixtures of components (based on molecular volume and polarity considerations). Depending on the class of perfume(s) chosen, viscosity reduction can vary from
20 starting viscosity of 200-1000 Pa.s, for example to viscosity of 10 to 150 Pa.s ("large" reduction); or from starting viscosity of 200-1000 Pa.s, for example, to viscosity of 20 to 300 Pa.s (intermediate reduction). Of course, if the final viscosity is 300 Pa.s, the starting viscosity is >300 Pa.s since the invention relates to reduction of viscosity.
25
The invention is described in more detail as set forth below.

High Active Liquids
The compositions of the invention are concentrated cleansing compositions having 15% by wt., and more preferably 20 to 60% by wt. of surfactant(s) selected 5 from the group consisting of anionic nonionic, amphoteric, cationic surfactants and mixtures thereof.
The anionic detergent active which may be used may be aliphatic sulfonated, such as a primary alkanet (e.g., Ca8C22) suifonated, primary alkanet (e.g., C8-C22) 10 dislocate, C8-C22 alkenes sulfonated, C8-C22 hydroxyalkane sulfonate or alkyl glyceryl ether sulfonate (AGS); or aromatic sulfonates such as alkyl benzene sulfonate.
The anionic may also be an alkyl sulfate (e.g., C12-C18 alkyl sulfate) or alkyl ether 15 sulfate (including alkyl glyceryl ether sulfates). Among the alkyl ether sulfates are those having the formula:
RO(CH2CH20)nS03M
20 wherein R is an alkyl or alkenyl having 8 to 18 carbons, preferably 12 to 18 carbons, n has an average value of greater than 1.0, preferably greater than 3; and M is a solubilizing cation such as sodium, potassium, ammonium or substituted ammonium. Ammonium and sodium lauryl ether sulfates are preferred.
25 The anionic may also be alkyl sulfosuccinates (including mono- and diaikyl, e.g., C6-C22 sulfosuccinates); alkyl and acyl taurates, alkyl and acyl sarcosinates, sulfoacetates, C8-C22 alkyl phosphates and phosphates, alkyl phosphate esters and alkoxyl aikyi phosphate esters, acyl lactates, C8-C22 monoalkyl succinates and maleates, sulphoacetates, alkyl glucosides and acyl isethionates, and the like.
30

Sulfosuccinates may be monoalkyl sulfosuccinates having the formula:
R^02CCH2CH(S03M)C02M;
■ r'
5 and amide-MEA sulfosuccinates of the formula;
R'4CONHCH2CH202CCH2CH{S03M)C02M
wherein R4 ranges from C8-C22 alkyl and M is a solubilizing cation. 10
Sarcosinates are generally indicated by the formula"
R^CON(CH3)CH2C02M,
15 wherein R^ ranges from C8-C20 alky! and M is a solubilizing cation.
Taurates are generally identified by formula:
R2CONR3CH2CH2S03M 20
wherein R^ ranges from C8-C20 alkyl, R3 ranges from C1-C4 alkyl and M is a solubilizing cation.
The inventive cleansing composition may contain C8-C18 acyl isethionates. These 25 esters are prepared by reaction between alkali metal isethionate with mixed
aliphatic fatty acids having from 6 to 18 carbon atoms and an iodine value of less than 20. At least 75% of the mixed fatty acids have from 12 to 18 carbon atoms and up to 25% have from 6 to 10 carbon atoms.

One or more amphoteric surfactants may be used in this invention. Amphoteric surfactants are preferably used at levels as low as about 0.5 or 0.8 %wt., and at levels as high as 8 to 20% by weight. Such surfactants include at least one acid group. This may be a carboxylic or as ulphoni cacid group. They include 5 quaternary nitrogen and therefore are quaternary amido acids. They should generally include an alkyl or alkenyl group of 7 to 18 carbon atoms. They will usually comply with an overall structural formula:

15 where R1 is alkyl or afkenyl of 7 to 18 carbon atoms; R2 and R3 are each
independently alkyl, hydroxyalkyl or carboxyalkyl of 1 to 3 carbon atoms; n is 2 to 4; m is 0 to 1; X is alkylene of 1 to 3 carbon atoms optionally substituted with hydroxyl, and Y is -CO2- or -SO3-
20 Suitable amphoteric surfactants within the above general formula include simple betaines of formula:


where n is 2 or 3.
in both formulae R1, R2 and R3 are as defined previously. R1 may in particular be a mixture of C12 and CH aiky! groups derived from coconut oil so that at least half, 5 preferably at least three quarters of the groups R1 have 10 to 14 carbon atoms. R2and R3 are preferably methyl.
A further possibility is that the amphoteric detergent is a sulphobetaine.
10 Amphoacetates and diamphoacetates are also intended to be covered in possible zwitterionic and/or amphoteric compounds which may be used such as e.g., sodium lauroamphoacetate, sodium cocoamphoacetate, and blends thereof, and the like.
15 One or more nonionic surfactants may also be used in the cleansing composition of the present invention. Nonionic surfactants are preferably used at levels as low as about 0.5 or 0.8 5wt., and at levels as high as about 3 to 8% by wt.
The nonionics which may be used include In particular the reaction products of 20 compounds having a hydrophobic group and a reactive hydrogen atom, for example aliphatic alcohols, acids, amides or aikylphenols with alkylene oxides. especially ethylene oxide either alone or with propylene oxide. Specific nonionic detergent compounds are alkyl (C6-C22) phenols ethylene oxide condensates, the condensation products of aliphatic (C8-C18) primary or secondary linear or 25 branched alcohols with ethylene oxide, and products made by condensation of ethylene oxide with the reaction products of propylene oxide and ethylenediamine. Other so-called nonionic detergent compounds include long chain tertiary amine oxides, long chain tertiary phosphine oxides and dialkyl sulphoxide, and the like.

The nonionic may also be a sugar amide, such as a polysaccharide amide. Specifically, the surfactant may be one of the lactobionamides described in U.S. Patent No. 5,389,279 to Au et al. titled "Compositions Comprising Nonionic Glycolipid Surfactants issued February 14, 1995; which is hereby incorporated by 5 reference or it may be one of the sugar amides described in Patent No. 5,009,814 to Kelkenberp, titled "Use of N-Poly HydroxyalkyI Fatty Acid Amides as Thickening Agents for Liquid Aqueous Surfactant Systems" issued April 23, 1991; hereby incorporated into the subject application by reference.
10 One or more cationic surfactants may also be used in the cleansing composition. Gationic surfactants may be used at levels as low as about 0-1, 0.3, 0.5 or 1 %wt., and at levels as high as 2 to 20% by wt.
Examples of cationic detergents are the quaternary ammonium compounds such 15 as alkyldimethylammonium halogenides.
Other suitable surfactants which may be used are described in U.S. Patent No. 3,723,325 to Parran Jr. titled "Detergent Compositions Containing Particle Deposition Enhancing Agents" issued March, 27,1973; and "Surface Active 20 Agents and Detergents" (Vol. I & fl) by Schwartz, Perry & Berch, both of which are also incorporated into the subject application by reference.
In a preferred embodiment of the Invention, the surfactant system may comprise a blend of alkali metal or ammoniumalkyi (e.g., lauryl) sulfate (e.g., at about 3-40% 25 by wt.) and alkylamidopropylbetaine (e.g., at about 1-20% by wt.), the total blend comprising preferably 20% by wt. to 60% by wt. of the composition.
In general,.the Theological behavior of all surfactant solutions, including liquid cleansing solutions, is strongly dependent on the microstructure, i.e., the shape 30 and concentration of micelles or other self-assembled structures in solution.

When there is sufficient surfactant to form micelles (concentrations above the critical micefle concentration or CIVIC), for example, spherical, cylindrical (rod-like or discoidal), spherocylindrical, or ellipsoidal micelles may form. As surfactant 5 concentration increases, ordered liquid crystalline phases such as lamellar phase, hexagonal phase, cubic phase or L3 sponge phase may form. The non-isotropic hexagonal phase, consists of long cylindrical micelles arranged in a hexagonal lattice. In general, the microstructure of most personal care products consists of either an Isotropic dispersion including spherical micelles; and rod micelles; or an 10 ordered liquid crystalline phase such as a lamellar dispersion.
As noted above, micelles may be spherical or rod-like. Formulations having spherical micelles tend to have a low viscosity and exhibit Newtonian shear behavior (i.e., viscosity stays constant as a function of shear rate); thus, if easy 15 pouring of product is desired, the solution is less viscous. In these systems, the viscosity increases linearly with surfactant concentration.
Rod micellar solutions tend to be more viscous because movement of the longer micelles is restricted. At a critical shear rate, the micelles align and the solution
20 becomes shear thinning. Addition of salts increases the size of the rod micelles thereof increasing zero shear viscosity (i.e., viscosity when sitting in bottle) which helps suspend particles but also increases critical shear rate (e.g. the point at which product becomes shear thinning; higher critical shear rates means that the product is more difficult to pour).
25
Lamellar dispersions differ from both spherical and rod-like micelles because they can have high zero shear viscosity (because of the close packed arrangement of constituent lamellar droplets), yet these solutions are very shear thinning (i.e. readily dispense on pouring). That is, the solutions can become thinner than rod
30 micellar solutions at moderate shear rates.

In formulating liquid cleansing compositions, therefore, there is the choice of using isotropic miceflar phases such as rod-miceliar solutions; or lamellar dispersions. When rod-micellar solutions are used, they also often require the use of external 5 structurants to enhance viscosity and to suspend particles. For this, carbomers and clays are often used. At higher shear rates (as in product dispensing, application of product to body, or rubbing with hands), since the rod-micellar solutions are less shear thinning, the viscosity of the solution stays high and the product can be stringy and thick.
10
One way of characterizing the concentrates of investion includes cone and plate viscosity measurement as described below. The compositions have a viscosity in the range of about 200 to about 1000 Pascal-sec (Pa.s) @ 0.01 sec''' shear rate measured at 25°C, as measured by a cone and plate technique described below,
15
In the subject invention, since there is high amount of active used, it would be desirable to reduce viscosity to help in processing/manufacturing of the product, as well as for pouring the product out of the bottle during use. Surprisingly, the applicants have discovered that perfume components/fragrances can be used to
20 reduce viscosity of high active liquids. The key is to understand how the structure (defined by volume of molecule, and by polarity) of the fragrance components works so that, if fragrance component or mixture of components is properly selected, the structure and rheology (e.g., zero shear viscosity) can be controlled. In the subject invention, component or components are selected to reduce
25 viscosity (zero shear viscosity) from below starting viscosity of 200 to 1000 Pa.s (when no perfume is present) to viscosity of 150 to 10 (large"); or to viscosity of 300 to 20 Pa.s ("intermediate") depending on selection criteria.
30

Perfumes/Perfume Components
The compositions of the invention comprise about 0.1 to 3% by wt., preferably 0.2 to 2% by wt. perfume oil. Although a single perfume composition can be used, the 5 mixtures typically comprise two or more components. In fact, a typical oil is a mixture of about 30 to 100 compounds with different physiochemical properties.
In general, the fragrance compounds in a perfume mixture can be classified into the following groups: 10
{1) perfume with polar headgroup and relatively straight hydrophobic
chain (polar and "slender");
(2) perfume with a polar headgroup and a bulky hydrophobic chain
(polar and bulky); and
15 (3) perfume that is totally hydrophobic such as some of the hydrocarbon
compounds (non-polar).
The perfume oils may further comprise water soluble co-solvents such as dipropylene glycol. 20
According to the subject invention, perfume compounds within different groups were found to affect the rheology of liquid compositions, particularly high surfactant compositions, significantly differently.
25 Surprisingly, the applicants have discovered that polarity, derived from Hansen Solubility Parameter calculation, as well as the volume of molecule, together corelate well with the effect of individual components on the formulation's structural/rheological behavior. These quantities can therefore be used as selection criteria for perfume components.
30

Polarity is defined by Hansen Solubility Parameter and is calculated by the fragment constant addition, in unit MPa1/2. The fragment values were determined from Hansen's work. Molecular volume (V) is calculated by: V = L • W * D. wiiere L, W and D are the length, width and depth of the molecule, respectively 5 (*equals multiplication). Polarity, L, W, and D are calculated by a commercially available molecular modeling software such as the following: Molecular Modeling Pro ™ Revision 3.33, published by ChemSW® Inc.
See Charles M. Hansen, Chaper I, "Hansen Solubility Parameters" by CRC Press 10 in 1999.
More specifically, in one embodiment of the invention, the invention comprises compositions with 15% or more active and wherein perfume components are selected such that molecular volume (V) >400 A3 and average polarity >1 MPa1/2. 15 When such individual component or mixture of components is used, this has been found to reduce viscosity of a high active formulation which has a starting viscosity of 200 to 1000 Pa.s (prior to perfume addition) to one with ending viscosity of <150 Pa.s (at zero shear), preferably 150 to 10 Pa.s.
20 While typically >50% of components in a perfume mixture are required to see this effect, specific components may be used individually to provide the same effect. Examples of individual components which meet defined criteria are set forth in Example 1 (e.g., polysantol, alpha hexylcinnamaldehyde etc.).
25 In a second embodiment of the invention, the invention comprises compositions having 15% or more active and wherein perfume components are selected such that the individual perfume components, or >50% of components within a mixture of components, has/have a molecular volume (V) <400 A3 (angstroms cubed) and average polarity >1. Use of such component or mixture of components has been
30 found to reduce viscosity of high active composition having a starting viscosity of

. 200 to 1000 Pa.s (prior to perfume addition) to one with ending viscosity of 300 to 20, preferably <200 to 60 Pa.s (at zero shear). Examples of compounds meeting the defined criteria of the second embodiment are found in Example 2.
5 Water typically comprises about 30 to 80% by wt. of the composition
Typically, pH is about 3 to 11, preferably 4 to 10.
Other Compositional Components 10
As indicated, the invention is related to use of individual perfume components or mixtures of these components to enhance viscosity of low active compositions. The compositions may comprise other optional ingredients as set forth below.
15 While the viscosity of compositions, as noted, is preferably reduced by the use of individual perfume components or mixtures of such, preferably there may be present 0-3% viscosity modulating agents, more preferably less than 2%, more preferably less than 1 %, more preferably less than 0.5% and more preferably absent altogether.
20
Suitable viscosity modulating agents which could be used include poJacrylates; fumed silica natural and synthetic waxes, alkyl silicone waxes such as behenyl silicone wax; aluminum silicate; lanolin derivatives such as lanesteroi; C8 to G20 fatty alcohols; polyethylene copolymers; polyammonium stearate; sucrose esters; 25 hydrophobic clays; petrolatum; h yd rota I cites; and mixtures thereof, and the like.
Additional materials which could be used include swelling days, for example laponite; fatty acids and derivatives hereof and, in particular fatty acid monoglyceride polyglycol ethers; cross-linked polyacrylates such as Carbopol® 30 (polymers available from Goodrich); acryiates and copolymers thereof, e.g. Aqua

SF-1 available from Noveon {Cleveland, Ohio), polyvinylpyrrolidone and copolymers thereof; polyethylene imines; salts such as sodium chloride and ammonium sulphate; sucrose esters; gellants; natural gums including alginates, guar, xanthan and polysaccharide derivatives inciuding carboxy methyl cellulose 5 and hydroxypropyl guar; propylene glycols and propylene glycol oleates; glycerol tallowates; and mixtures thereof, mixtures thereof, and the like.
Of the clays particularly preferred are synthetic hectorite (laponite) clay used in conjunction with an electrolyte salt capable of causing the clay to thicken. Suitable 10 electrolytes include alkali and alkaline earth salts such as halides, ammonium salts and sulphates, blends thereof and the like.
Further examples of viscosity modulating agents (e.g., structurants) are given in the International Cosmetic Ingredient Dictionary, Fifth Edition, 1993, published by 15 CTFA {The Cosmetic, Toiletry & Fragrance Association), incorporated herein by reference.
The viscosity modulating agents may comprise from 0.1 % by wt. up to as high as
65% of composition. Typically, the range is 1-30% by wt. 20
In one embodiment, compositions of the invention may comprise 0.1-1.5% by wt.
of a cationic skin conditioning agent, preferably used in combination with 0.1 to
1 % by wt. of a solid, particulate optical modifier, typically of from about 50 to about
300, more preferably 50 to 150 microns on average diameter. 25
Examples of cationic polymers include cationic cellulosic and cationic
polysaccharide
Cationic cellulose is available from Amerchol Corp. (Edison, NJ, USA) in their 30 Polymer JR (trade mark) and LR (trade mark) series of polymers, as salts of

hydroxyethyl cellulose reacted with trimethy! ammonium substituted epoxide, referred to in the industry (CTFA) as Polyquaternium 10. Another type of cationic cellulose includes the polymeric quaternary ammonium salts of hydroxyethyl cellulose reacted with lauryl dimethyl ammonium-substituted epoxide, referred to 5 in the industry (CTFA) as Polyquaternium 24. These materials are available from Amerchol Corp. (Edison, NJ, USA) under the tradename Polymer LM-200.
A particularly suitable type of cationic polysaccharide polymer that can be used is a cationic guar gum derivative, such as guar hydroxypropyltrimonium chloride
10 (commercially available from Rhone-Poulenc in their JAGUAR trademark series). Examples are JAGUAR C13S, which has a low degree of substitution of the cationic groups and high viscosity, JAGUAR C15, having a moderate degree of substitution and a low viscosity, JAGUAR 017 (high degree of substitution, high viscosity), JAGUAR C16, which is a hydroxypropylated cationic guar derivative
15 containing a low level of substituents groups as well as cationic quaternary ammonium groups, and JAGUAR 162 which is a high transparency, medium viscosity guar having a low degree of substitution.
Particularly preferred cationic polymers are JAGUAR C13S, JAGUAR CI5, 20 JAGUAR CI 7 and JAGUAR CI 6 and JAGUAR C162, especially Jaguar CI 3S. Other cationic skin feel agents known in the art may be used provided that they are compatible with the inventive formulation.
The optical modifier should be used in effective concentration for exhibiting a 25 specific set of optical properties on skin characterized by a set of Tristimulus Color Values L, a*, and b*; a reflectivity change, and an opacity change, that provides at least a 5% change in at least one of the specific optical properties when said cleansing composition is applied to skin and then rinsed off using the In-vitro Visual Assessment Protocol.

Advantageously, the visual attribute targeted by the optical modifier is selected from skin shine, skin color or skin optical uniformity, and combinations thereof,
5 Preferably in the case of conferring a skin shine benefit, the change in L value is in the range from about 0 to +10, the reflectance change in the range from about 0 to +300%, and the change in opacity in the range from about 0 to +20% with the proviso that the change in L value, reflectance change and opacity change are not ail zero so as to provide noticeable skin shine when said cleansing composition is 10 applied to skin and then rinsed off using the In-vitro Visual Assessment Protocol. For skin shine preferably greater than about 10 % (preferably greater than about 20. 30,40, 50, 60, 70, 80, 90 or 95 %) by wt. of the particulate optical modifier is further defined by an exterior surface refractive index, geometry, and specific dimensions wherein: 15
I) the exterior surface has a refractive index of about 1.8 to 4.0;
ii) the geometry is platy, cylindrical or a blend thereof; and
iii) the specific dimensions are about 10 to 200 µm average diameter in
the case of a platy particle, or about 10 to 200 µm in average length
20 and about 0.5 to 5.0 pm in average diameter in the case of a cylindrical
particle.
Preferably in the case of conferring a noticeable skin lightening or color change to the skin the change in L value is in the range from about 0 to +10, the change in
25 the a* value is in the range from about 0 to ±10, a change in the b* value in the range from about 0 to ±10, the change in opacity in the range from about 0 to ±50 %, and the reflectance change is within the normal skin reflectivity range of about ±10 %, with the proviso that the change in L value, b* and opacity change are not all zero so as to provide noticeable skin lightening or color change when said
30 cleansing composition is applied to skin and then rinsed off using the In-vitro

Visual Assessment Protocol. For skin lightening or color change, preferably greater than about 10 % (preferably greater than about 20, 30,40, 50. 60, 70, 80, 90 or 95 %) by wt. of the particulate optical modifier is further defined by an exterior surface refi^active index, geometry, and specific dimensions wherein: 5
i) the exterior surface has a refractive index of about 1.3 to 4.0
ii) the geometry is spheroidal, platy or a blend thereof
iii) the specific dimensions are about 1 to 30µm average diameter in the
case of a platy particle, or about 0.1 to 1 µm in average diameter in the
10 case of a spheroidal particle; and
iv) optionally having fluorescence color, absorption color, interference color or a combination thereof.
In addition, the inventive cleansing composition of the invention may include 0 to 15 15% by wt. optional ingredients as follows: sequestering agents, such as tetrasodium ethylene diamine tetra acetate (EDTA), EH DP or mixtures in an amount of 0.01 to 1%, preferably 0.01 to 0.05%; and coloring agents, opacifiers and pearlizers such as zinc stearate, magnesium stearate, Ti02, EGMS (ethylene glycol monostearate) or Lytron 621 (Styrene/Acrylate copolymer) and the like; all 20 of which are useful in enhancing the appearance or cosmetic properties of the product.
The compositions may further comprise antimicrobials such as 2-hydroxy-4,2', 4' trichlorodiphenylether (DP300); preservatives such as 25 dimethyloldimethylhydantoin (Glydant XL1000), parabens, sorbic acid etc., and the like.
The compositions may also comprise coconut acyi mono- or diethanol amides as suds boosters, and strongly ionizing salts such as sodium chloride and sodium 30 sulfate may also be used to advantage.

Antioxidants such as, for example, butyiated hydroxytol uene (BHT) and the like may be used advantageously in amounts of about 0.01 % by wt. or higher If appropriate. 5
Moisturizers that also are humectants such as polyhydric alcohols, e.g. glycerine and propylene glycol, and the like; and polyols such as the polyethylene glycols listed below and the like may be used.
10 PolyoxWSR-205 PEG 14M,
Polyox WSR-N-60K PEG 45M, or
Polyox WSR-N-750 PEG 7M.
Hydrophobic and/or hydrophilic emollients (I.e. humectants) mentioned above may 15 be used. Preferably, hydrophilic emollients are used In excess of hydrophobic emollients in the inventive cleansing composition. Most preferably one or more hydrophilic emollients are used alone. Hydrophilic emollients are preferably present in a concentration greater than about 0.01 % by weight, more preferably greater than about 0.5% by weight. Preferably the inventive composition contains 20 less than about 10, 5, 3, 2, 1, 0.7, 0.5, 0.3, 0.2, 0.1, 0.05 or 0.01 %by wt. of a hydrophobic emollient.
The term "emollient is defined as a substance which softens or improves the elasticity, appearance, and youthfulness of the skin (stratum corneum) by either 25 increasing its water content, adding, or replacing lipids and other skin nutrients; or both, and keeps it soft by retarding the decrease of its water content.
30

In-vttro Visual Assessment Protocol (Porcine/pig skin assay):
Take a piece of black porcine skin (L= 40 ± 3) with the dimensions of 5.0 cm X 10cm and mount it on a black background paper card. Initial measurements are 5 made of the untreated skin. The mounted skin is then washed 1 to 2 minutes with "normal" rubbing with the composition to be tested and rinsed for about 1/2 minute with 45°C tap water. After 2 hours of drying at 25°C, the final measurements for color L, a*, b*; reflectivity and opacity are made.
10 Color Measurements
The initial and final cofor measurements of porcine or in-vivo human skin are made with a Hunter Lab spectracolormeter using a 0° light source and 45° detector geometry. The spectracolormeter is calibrated with the appropriate black 15 and white standards. Measurements are made before and after the wash
treatment. Three measurements are made each time and averaged. The values obtained are L, a*, b*, which come from the La*b* color space representation.
Opacity Determination
20
The opacity of the skin treated by the cleansing composition can be derived from the Hunter Lab color measurements. The opacity contrast value is calculated from the delta L (which is the change in whiteness after deposition) divided by 60 (which is the difference in L value of the skin and a pure white color).
25
Reflectance or Radiance Determination
The initial and final reflectance/radiance measurement of porcine or in-vivo human skin is made with a glossmeter before and after treatment with the cleansing 30 composition. The glossmeter is first set with both the detector and light source at

85°from normal. . Then the glossmeter is calibrated with an appropriate reflection standard. Measurements are made before and after application and rinsing off of the cleansing composition and the percent difference calcufated.
5 Since a noticeable change in the skin when treated with the inventive composition may provide only scattered areas of skin appearance enhancement (such as point sparkle, glitter, etc.) instead of a continuous change over a wider expanse of the skin better suited to instrumental analysis using the glossmeter etc.; for the purposes of defining the level of skin appearance change required to be shown for
10 the inventive composition, a "yes" result in either the Tile method, the Consumer method, the Hand wash (lab) method, or any combination thereof is to be considered equivalent to at least a 5% change in reflectivity when the inventive cleansing composition is applied to skin and then rinsed off using the In-vitro Visual Assessment Protocol.
15
Cone and Plate Viscosity Measurement
Scope
20 This method covers the measurement of the viscosity of the isotropic phase cleansing composition.
Apparatus
25 Brookfield Cone and Plate DV-II+ Viscometer;
Spindle 841;
30

Procedure
1. Turn on Water Bath attached to the sample cup of the viscometer.
Make sure that it is set for 25°C. Allow temperature readout to
5 stabilize at 25°C before proceeding.
2. With the power to the viscometer off, remove the spindle (S41) by
turning counterclockwise.
10 3. Turn the power on and press any key as requested to autozero the
viscometer.
4. When the autozero function is complete, replace the spindle (turning
clockwise) and press any key.
15
5. Attach the sample cup. Using the up/down arrow keys, slowly
change the speed to 10 rpm and press the SET SPEED key. Use
the SELECT DISPLAY key so that the display is in % mode.
20 6. Turn the motor on. If the display jumps to 0.4% or higher or will not
settle to 0+0.1%, turn the adjustment ring clockwise until it does.
7. Rotate the adjustment ring counterclockwise until the reading is
fluctuating between 0.0 and 1,0%. The fluctuation must occur
25 approximately every 6 seconds.
8. Turn the adjustment ring clockwise exactly the width of one division
from the setting reached in step 7.

9. Turn the motor off. Using the up/down arrow keys, slowly change the speed to 0.5 rpm and press the SET SPEED key. Use the SELECT DISPLAY so that the display is in cP.
5 10. Place 2 ±0.1 g of product to be nneasured into the sample cup.
Attach the cup to the viscometer.
11. Allow the product to remain in the cup with the motor OFF for 2
minutes.
10
12, Turn the motor ON and allow the spindle to turn for 2 minutes before
noting the reading on the display.
EXAMPLES
15
Example 1: Effect of perfume compounds on formulation Rheology
Perfume compounds that would be expected to have the most significant effect in reducing formulation viscosity of concentrate; molecular volume > 400 A3, polarity 20 >1 MPa1/2 These components would individually (or, if part of a product, as for example >50% of the mixture) be expected to reduce viscosity of a concentrate, perfume free composition from starting viscosity of 200 to 1000 Pa.s to ending viscosity of 150 to 10 Pa.s.

The following are examples:
chemical name CAS molecule volume, A' Polarity MPa1/2"
Polysantol 0107898-54-4 958.27 3.15
Alpha Hexylcinnamaldehyde 101-86-0 663.92 2.23
phenyl ethyl acetate{2-phenyl ethyi ace 103-45-7 711.03 3.12
phenoxyethyl isobutyrate(2-phenoxyethy 103-60-6 965.99 16.91
Cyclamen aldehyde 103-95-7 596.7 2.49
Undecanoic y-lactone 104-67-6 1171.51 6.51
ExaJtolJde 106-02-5 943.26 4.62
Citroneliol 106-22-9 491.01 2.9
Melonal 106-72-9 566.84 2.98
Aldehyde MNA 110-41-8 900.80 2.16
Folione (Methyl 2-octynoate) 111-12-6 664.93 3.29
Habanolide 111879-80-2 860.12 4.68
Thujone (Alpha Beta mixture) 1125-12-8 537.72 4.10
linalyl acetate 115-95-7 956.35 2.35
Linalyl Formate 115-99-1 744.51 3.08
Phenyl Salicylate 118-55-8 603,61 14.27
methyl-(methylenedioxyphenyl)-propanal 1205-17-0 698.38 4.98
Ambrettolide 123-69-3 941.44 4,39
Octanal 124-13-0 604.78 3.25
Linalyl Benzoale 126-64-7 1018.97 7.10
Butylated hydroxytoluene 128-37-0 728.84 4.12
Methyl lonone (alpha/ beta mix) 1322-70-9 677.13 3.45
Iralia 1335-46-2 843.32 3.61
Mayol 13828-37-0 558.76 2.85
Aldehyde Supra 143-14-6 681.31 2.44
Linalyl propionate 144-39-8 1001,65 2.45
Exalte none 14595-54-1 657.51 2.51
Cyciomethylene citroneliol 15760-18-6 535.46 2.88
Trifernal 16251-77-7 407.51 3.31
Dihydrollnalool 18479-51-1 756.00 4.18
Aldehyde MOA 19009-56-4 755.94 2.33
Methyl Jasmonate . 1211-29-6 1164.67 3.86
Amyl salicylate 2050-08-0 533.36 7.9
Stemone 22457-23-4 466.18 5.01
Cis-6-nonenal 2277-19-2 767.86 2.90
Beta Damascenone 23696-85-7 672.83 3.92
Damascene Beta 23726-91-2 775.63 3.86
Damarose alpha 24720-09-0 719.10 3.68
cis-3-hexeny! benzoate 25152-85-6 1034.59 6.62
caproic acid els -3-hexen-1-yl ester 31501-11-8 1360.49 2.51

Example 1 (continued)
chemilcal name CAS molecule volume, A3 Polarity
hydroxyisohexyi 3-cyclohexene carboxal 31906-04-4 694.32 4.35
cis-3-hexenyl acetate 3681-71-8 603.86 3.08
Cyclopidene 40203-73-4 544.96 10.29
Ambrinol 41199-19-3 656.82 3.63
Plicatone 41724-19-0 577.29 3.85
Rhubofix 41816-03-9 615.90 2.59
Mettiyl atratate 4707-47-5 641.87 9.16
Delfone 4819-67-4 636.39 379
Aldehyde mandarine 10% CITR 4826-62-4 761.95 2.26
Dihidromyrcenol 53219-21-9 672.11 4.23
Civettone 542-46-1 936.29 2.21
' Phenyihiexanli' Dynascone 56973-85-4 633.25 738.33 ' 2.83 1 4.09
Oxane 59323-76-1 607.73 3.47
Hexyl Salicylate 6259-76-3 1251.72 7.41
Floral 63500-71-0 560.12 5.17
Veloutone 65443-14-3 895.14 2.94
Isopropylmethyl-2- butyrate 66576-71-4 53191 2.91
Florex 69486-14-2 595.08 7.70
gamma-decalactone 706-14-9 665.41 7,09
Cedroxyde 71735-79-0 740.84 2.74
Ethyl 2 methyl butyrate 7452-79-1 447.71 3.20
alpha-methyl ionone 7779-30-8 803.54 3.61
Irone alpha 79-69-6 705.60 3.34
Cetcne V 79-78-7 973.71 3.30
Isopentyrate 80118-06-5 727.28 2.66
Terpinyl acetate 80-26-2 701.84 5.88
Romascone 81752-87-6 561.52 2.57
Muscenone 82356-51-2 855.60 2.33
Scentenal 86803-90-9 693.35 3.22
Eugenyl Acetate 93-28-7 963.03 4.37
Alpha -rnethylbenzyl acetate 93-92-5 572.86 3.90
Doremox 94201-73-7 422.35 2.60
tilia 80-54-6 637.00 2.27
dihydromyrcenol 18479-58-8 523.35 4.25
linalool 78-70-6 528.00 4.18
benzyl salydlate 118-58-1 490.00 8.30
ethylene brassylate 105-95-3 905.63 6.43
4-isopropylbenzaldehyde 122-03-2 432.621 5


Example 2: Among compounds listed in Example 1, the foilowing compounds 5 showed a signfficantly thinning effect for the concentrate base (24% active Uniblend + CAPB + 0.2% PPG-9 and balance water). Concentration of the perfume compound is 1%.
When base alone (without perfume) is used, zero shear viscosity is 289 Pa.s. 10 When perfume component is added, zero shear viscosity of base + 1 % perfume is as noted in the table below.

chemical name CAS Zero shear viscosity (Pa.s)
Linalool 78-70-6 26.87
Benzyl salicylate 118-58-1 18.9
Lilial 80-54-6 16.1
Cltronellol 106-22-9 16.91
Dihydromyrcenol 53219-21-9 17.02
Ethylene brassylate 105-95-3 16.24
Alpha hexylcinnamic aldehyde 101-86-0 16.66
Undecanoic lactone 104-67-7 18.55
Muscone 541-91-3 43.35
Methyl jasmonate 1211-29-6 39.31
Alpha hexylcinnamic aldehyde 101-86-0 16.66
Methyl ionone 1322-70-9 22.44
Dihydromyrcenol 53219-21-9 17.02
Amyl salicylate 2050-08-0 17.02
Amyl cinnamic aldehyde 122-40-7 15
Terpmyl acetate 80-26-2 17
m ethyKm ethylenedroxypheny 1)- propanai 1205-17-0 50
Hexyl salicylate 6259-76-3 20
Cis-3-hexenyl acetate 3681-71-8 20
Cyclamen aldehyde 103-95-7 17
As clearly shown, the addition of perfumes reduced viscosity from 289 Pa.s to as 15 low as 15 in measured examples.

Example 3: Effect of perfume compounds on formulation Rheoiogy
Perfume compounds that have an intermediate effect in reducing fomulation 5 viscosity of concentrate (24% active Uniblend + CAPB +0.2% PPG-9 + water): molecular volume <400 A3 polarity >1 MPa1/2. The components would individually (or, if present for example as >50% of mixture) be expected to reduce viscosity of a concentrate perfume free composition from starting viscosity of 200 to 1000 Pa.s to ending viscosity of 300 to 20 Pa.s. (End viscosity being lower 10 than starting viscosity) The following are examples:

CAS Molecule Volume (A3) Polarity (MPa1/2)
2-propanone 67-64-1 142.04 10.4
Acetaldehyde 75-07-0 157.30 4.3
Butanol 71-36-3 170.10 5.7
2-furaldehyde 98-01-1 176.96 14.86
2-butanone 78-93-3 181.44 9
Butyraldehyde 123-72-8 182.07 5.28
2,3-butanedione 431-03-8 196.71 13.4
Valeraldehyde 110-62-3 201.68 4.46
Benzaldehyde 100-52-7 208.79 7.38
butanoic acid 107-92-6 215.47 4.14
hexyl alcohol 111-27-3 222.18 3.9
Indole 120-72-9 234.78 7.75
hex-trans-2-enal 6728-26-3 254.188 4.1
Coumarin 91-64-5 254.63 18.96
Hexa-trans,trans,-2,4-dlenal 142-83-6 255.15 4.5
benzyl alcohol 100-51-6 258.89 6.29
2-heptanone 110-43-0 261.252 6
Ethyl butanoate 105-54-4 264.04 4.1
2-m ethyl phenol 95-48-7 270.06 5
p-cresol 106-44-5 272.34 5
Cinnamaidehyde 104-55-2 272.44 3.95
phenyl ethyl alcohol 60-12-8 293 2.9
2,5 dimethylpyrazine 123-32-0 301.50 9.49
2-bu ten-1-o(-3-methyl 556-82-1 309.23 7.15
p-anisaldehyde 123-11-5 311,74 6.8
Methyl anthranilate extra 134-20-3 320.23 10.30
hexyl acetate 142-92-7 328 2.9
Heliotropine 120-57-0 334.46 8.69

Vanillin 121-33-5 330.62 9.9
Dimethyl ally! acetale(2-buten-1-oi 3-me 1191-16-8 339.83 3.49
2-ethylpyrazine 13925-00-3 342.33 8.3
2-ethyl-3-m ethoxy-pyrazine 25680-58-4 343.90 8.3
Methyl heptenone pure 110-93-0 353.20 5.63
Jasmone Cis 488-10-8 357.04 7.33
Helional 1205-17-0 372.6 3.90
Example 4
5 Among compounds listed in Example 3, the following compounds showed an intemnediate thinning effect for the concentrate base (24% active Unibiend + CAPB + 0.2% PPG-9 + balance water). Concentration of the perfume compound is 1 %.
10 Again, when base alone is used, zero shear viscosity is 289 Pa.s. When perfume is added, zero shear viscosity is as noted in table below.

Base CAS Zero shear
viscosity (Pa.s)
289

Hexyi alcohol 111-27-3 27.76
Cinnamic aldehyde 104-55-2 32.67
Jasmine cis 488-10-8 56.86
Benzyl alcohol 100-51-6 64.19
Hexyl acetate 142-92-7 108
PEA 60-12-8 78.8
Helional 1205-17-0 55
15 Example 5: The effect of perfume compounds on formulation viscosity of
concentrate formulation (24% active Unibiend + CAPB + balance water) without any additional salt other than those brought in by surfactant is seen in Figure 1.

Example 6: Perfume mixes with different composition of perfume compounds are tested for their effect on rheology of concentrate base (24% active Uniblend + CAPB + 0.2% PPG-9 + balance water). Concentration of the perfume mix in the base is 1%. Each mix has different composition of linalool and/or lilial (thinning 5 perfume compound); limonene (non-thinning perfume compound that has no thinning effect) and PEA (perfume compound that has intermediate thinning effect) at different composition as liquid.
When base alone is used, zero shear viscosity is 289 Pa.s. When the noted 10 perfumes are added, zero shear viscosity is as noted.

Example Linalool (%) Lilial (%) Limonene (%) PEA (%) Zero shear
viscosity
(Pa.s)
Base 289

7a 40 40 10 10 18.42
7b 30 30 20 20 20.97
7c 20 20 30 30 24.86
7d 5 5 85 5 221.4
This example shows that when >50%, preferably >60% of component of any mixture comprises components of a particular group (e.g., molecular volume >400
15 A3 and polarity >1 MPa1/2, then they have same effect as any individual
component in that group in reducing viscosity. Thus, for example, if individual perfume components have molecular volume >400 A^ and polarity >1, these will reduce viscosity of high surfactant concentrates from 200-1000 Pa.s to 150 to 10 Pa.s, As seen above, a perfume mix with two compounds of that group
20 comprising >50% of the mix will also reduce the viscosity by that amount (see 7a and 7b). Example 7c has 40% of the "large" reduction compounds, and 30% intermediate, and it reduces viscosity slightly less than 7b. Example 7d has 85% non-thinning perfume and, as seen, shown significantly worse results.

CLAIMS
5 1. A method of reducing viscosity of liquid composition comprising
15% by wt, or more of a surfactant selected from the group consisting of anionic, nonionic, amphoteric/zwitterionic, cationic surfactant and mixtures thereof; substantially no perfume, and zero shear viscosity of 200-1000 Pa.s to viscosity of 10 to 150 Pa.s;
10 wherein said method comprises adding individual perfume
component having molecular volume (V) >400 A3 and polarity >1 MPa1/2 or adding mixture of components, wherein components having said volume and polarity values comprise >50% of the perfume mixture.
15
2. A composition according to claim 1, comprising 0,1 to 65% viscosity
or modulating agent.
3. A composition according to claim 1 or claim 2 comprising 0.1 to
20 1.5% by wt. cationic polymer and 0 to 3% by wt. solid particulate
modifier.
4. A method according to any one of the preceding claims comprising
20 to 60% by wt. surfactant.
25
5. A method of reducing viscosity of a liquid composition comprising
15% by wt. or more of a surfactant selected firom the group
consisting of anionic, nonionic, amphoteric/zwitterionic, cationic
surfactant and mixtures thereof; substantially no perfume and zero
30 shear viscosity 200-1000 Pa.s to viscosity of 300 to 20 Pa.s, wherein

said method comprises adding individual perfume component having molecular volume (V) <400 A3 and polarity >1 MPa1/2 or mixtures of components wherein components having said volume and polarity values comprise >50% of the perfume mixture.
5
6. A method according to claim 5 comprising 20-60% by wt. surfactant.