CLIAMS:Claims
I/We Claim,
1. A mobile device comprising:
a video camera configured to record a response to a video interview type question (VI question);
a display device configured to display the response in a first portion of the display area, set of tags on second portion of the display area and a discussion guidelines on a third portion of the display area;
an input device configured to provide a selection of a tag at first time instant of the response;
a processor configured to attaches the tag to the video recording at the first time instant to form a tagged video response.
2. The mobile device of claim 1, further comprising a communication device configured to receive the VI questions configured for a survey from a server system and send the tagged video response to the server system.
3. The mobile device of claim 2, wherein the input device is configured provide multiple tags at multiple time instants and the processor is configured to attach the multiple tags at the corresponding multiple time instants, wherein each tag is associated to a particular response recorded.
4. The mobile device of claim 3, wherein the processor is further configured to stop the recording and start the recording after representing the VI question.
5. The mobile device of claim 4, wherein the processor is further configured prepare a summary video selecting a portions of video around the tags in the response video and send the summary video tot the server.
6. A method comprising:
recording a response to a video interview type question (VI question);
displaying the response in a first portion of the display area, set of tags on second portion of the display area and a discussion guidelines on a third portion of the display area;
receiving a first tag selection at first time instant of the response;
attaching the first tag to the video recording at the first time instant to form a tagged video response.
7. The method of claim 6, further comprising, receiving the VI questions configured for a survey from a server system and sending the tagged video response to the server system.
8. The method of claim 7, further comprising preparing a summary video by selecting video portions around the first tag of the tagged video response.
9. The method of claim 7, further comprising:
selecting the first tag at first time instant and second time instant;
attaching the first tag to the response video at the first time instant and second time instant;
preparing a summary video by selecting video portions between the first tag at first time instant and the second time instant of the tagged video response.
10. The method, system , and apparatus, comprising the features as described in one or more paragraphs of the specification provided herein.

Date: 03/06/2013 Signature…………………………
,TagSPECI:Form 2
The patent Act 1970
(39 of 1970)
AND
Patent Rules 2003
Complete Specification
(Sec 10 and Rule 13)

Title: METHOD, SYSTEM AND APPARATUS FOR QUALITATIVE RESEARCH
Applicant(s) Mubble Networks Private Limited
Nationality India
Address #16, IIA, SBI Colony,
3rd Block, Koramangala,
Bangalore,
Karnataka

The following specification particularly describes the invention and manner in which it is to be performed

Description
FIELD OF INVENTION
[0001] Embodiments of the present disclosure relate generally to survey systems and in particular to method, system and apparatus for qualitative research.
RELATED ART
[0002] Qualitative research refers to survey technique used to gather the respondent(s) opinion about a subject. In the qualitative research, one or more open ended questions are posed to the respondent. An open ended question allows the respondent to provide answers in multiple ways. For example, a respondent may answer to an open ended question with a narration or with his/her experience. The answer, the way the answer is provided, length of the answer is different from one respondent to another for a same question.
[0003] One desired way of collecting the answers to open ended question is through video recording the respondent answer. As a result, the researcher may analyse the mode, expression, tone and other moods of the respondent to determine the opinion of the respondents about a subject matter more precisely.
[0004] Thus, in the qualitative research, posing the right questions, gathering the response (video recording) and analysing the gathered response play key role in the success of the qualitative research.
SUMMARY
[0005] According to an aspect of the present invention, a survey system is provided for displaying video interview (VI type) questions and recording live video of an individual respondent or a group of respondents. The survey system displays live recording in a first portion of the display area, set of tags on the second portion of the display area and discussion guidelines on the third portion of the display area.
[0006] According to another aspect, the survey system provides an option to tag the video while recording the live video of the respondent. In one embodiment, the tags may be added in the later stages for example, immediately after recording, while reviewing, analysing the video etc. The tags in the video provide quick reference to the user point of interest.
[0007] According to another aspect, preparing a summary video is generated by selecting video portions around the first tag of the tagged video response.

[0008] Several embodiments are described below, with reference to diagrams for illustration. It should be understood that numerous specific details are set forth to provide a full understanding of the invention. One skilled in the relevant art, however, will readily recognize that embodiments may be practiced without one or more of the specific details, or with other methods, etc. In other instances, well-known structures or operations are not shown in detail to avoid obscuring the features of the invention.
BRIEF DESCRIPTION OF DRAWINGS
[0009] FIG. 1 depicts an example scenario in which various aspects of the present invention may be seen.
[0010] FIG. 2 is block diagram illustrating the design of a survey in one embodiment.
[0011] FIG. 3 is a block diagram illustrating the working of survey application.
[0012] FIG. 4(A) is a block diagram illustrating the analysis process in one embodiment of the present invention.
[0013] FIG. 4(B) is a block diagram illustrating the process of building a summary in one embodiment of the present invention.
[0014] FIG. 5 is a block diagram illustrating the process of adding/punching tags to the recorded video.
[0015] FIG. 6 is a block diagram illustrating generating and exporting study level summaries on one embodiment.
[0016] FIG. 7(A) is an example mobile device comprising moderator interface device for qualitative research in one embodiment of the present invention.
[0017] FIG. 7(B) is an example moderator interface device login window displayed on the mobile device.
[0018] FIG. 7(C) is an example moderator interface device home window displayed on the mobile device.
[0019] FIG. 7(D) is an example moderator interface window displaying regular interview questions and VI type interview questions in one embodiment of the present invention.
[0020] FIG. 8 is a diagram depicting an example moderator interface window on a moderator interface device.
[0021] FIG. 9(A) is a diagram illustrating the process of single tag playback.
[0022] FIG. 9(B) is a diagram illustrating the process of double tag playback.
[0023] FIG. 10 is a diagram illustrating the process of generating single tag based summary video.
[0024] FIG. 11 is a diagram illustrating the process of generating double tag based summary video.
[0025] FIG. 12 is a diagram illustrating the process of exporting study level summaries to the client in one embodiment of the present invention.
[0026] FIG. 13(A) shows an example method of surveying in one embodiment of the present invention.
[0027] FIG. 13(B) shows another example method of surveying in one embodiment of the present invention.
DETAILED DESCRIPTION OF THE PREFERRED EXAMPLES
[0028] FIG. 1 depicts an example scenario in which various aspects of the present invention may be seen. The network is shown comprising moderator interface devices 105 through 115, communication network 110, firewall 125 and server end systems 130 comprising response analysis system 145, survey authoring system 170, response collection system 175 and survey reporting system 180.
[0029] The moderator interface devices 105 through 115 are handheld computing devices typically having a touchpad/keypad and operating systems. The moderator interface devices 105 through 115 may comprise at least one of a phone, tablet, ipad, iphone, laptop etc. In one embodiment, the moderator interface devices 105 through 115 comprise a touch screen for receiving the user input and a camera for video recording. The moderator interface devices 105 through 115 may comprise a survey/market research application. The moderator interface devices 105 through 115 may be connected to the server end systems 130 via communication network 120 and firewall 125.
[0030] The communication network 120 may be a global system providing various means of communication between the two or more system. The communication 120 may comprise private, public and other communication networks interconnected by means of wired, wireless, optical network technologies etc. The communication network 120 carries extensive range of information using hardware components and/or several protocols.
[0031] The firewall 125 controls incoming and outgoing network traffic. Based on predetermined rules, firewall 125 analyzes the data packets and determines whether it should allow data packets or not. The rules may be updated by an administrator or by the system itself to keep the network secure. The firewall 125 may be implemented as hardware or software between communication network 120 and server end systems 130.
[0032] The server end systems 130 comprises one or more servers/physical/virtual computers 135 through 150 dedicated to run one or more applications/services related to the qualitative research. The moderates/analysers (generally refer to as users) may communicate with the server end systems 130. Each servers, 135 through 150 may use a dedicated database for storing the respective data. The Servers 135-150 may be implemented within a single machine. The data in the databases may be typically organized and modelled to suit the survey applications.
[0033] Often the questions that requires video recording of answers are referred to as VI type questions. The VI type questions may be stored in a dedicated database. In another embodiment, the survey authoring system 170 comprises a survey database 155 and a survey authoring server 135. The survey database 155 stores VI type questionnaires and other survey related information. The survey authoring server 135 provides VI type questionnaires to the moderator and/or research analyst. On the other hand, the VI type questionnaires may be dynamically prepared, updated and provided in real time. The moderator interface devices 105 through 115 receive and display VI type questions on the display means present in the moderator interface devices. In one embodiment, a moderator interface device may be installed on the device to receive VI question and to display the VI type questions.
[0034] The response collection system 175 comprises a response collection server 140 and response collection database 160. The response collection server 140 receives one or more responses from the moderator device. The response may comprise respondent video and other integrity data. The received responses and other related information may be stored in the response collection database 160. The response analysis system 145 analyses the stored responses, videos and other integrity data. The analysis may be done to check the survey quality, to deduce the insights, to prepare a study level summary and for the preparation of results and reports.
[0035] The survey reporting system 180 comprises a server 150 and a storage database 165. The storage database 165 stores the analyzed summary, results and reports. The summary, results and reports may be stored in one or more formats such as video, audio, text etc. The server 150 may share the analyzed qualitative results and reports with the clients/users. The manner in which the survey is designed and qualitative research is performed is described in further detail below.
[0036] FIG. 2 is a block diagram illustrating the manner in which the survey is designed in one embodiment. In block 210, the survey authoring system 170 receives survey specifications. The survey specifications may be received by an individual client or from a company. The survey specifications may include one or more parameters such as product details, target people, spatial coverage, object of the survey, key points to be asked, survey type such as individual survey, group survey etc.
[0037] In block 220, the survey authoring system 170 authors number of question and guidelines matching the survey specification received in step 210. The system may author video interview type questions for a qualitative survey (research). In one embodiment, the survey system generates video interview type questions wherein answers are expected to be in video format.
[0038] In block 230, the survey authoring system 170 authors discussion guidelines and tags for the VI type questions. The discussion guidelines provide instructions to a surveyor or moderator on the various actions required to be performed during the survey or while recording the response to VI questions. In one embodiment, a set of VI type questions may operate as the discussion guidelines. In another embodiment, the survey author system may author 8-10 lines of text (discussion guidelines) that the moderator/surveyor may be able to recall when the VI type question is being asked on the survey application. The discussion guidelines may include guidelines with minimum and maximum interview time, guidelines indicating that the question needs more information and clarification etc. In a group discussion the guideline may suggest that the question needs each person’s opinion, the guidelines may also suggest one or more sub-questions such as ask about price, quantity etc. for a particular VI type question etc. Thus these types of discussion guidelines serves as a quick reference for the moderator and may facilitate he survey process as desired by the survey authoring system/designer.
[0039] In another embodiment, the survey authoring system authors one or more words (set of tags) that may be used by the moderator to mark point of interest in the responses of the respondent. The predefined set of tags may include point of interests such as price, quantity, quality, packaging etc. On the other hand, the tags may also be an indicative of the observed behaviour, attitude, and/or emotional characteristic of the respondent. These set of predefined tags may be dynamically authored while moderator is recording the respondent video.
[0040] In block 240, the survey authoring system 170 stores designed survey in survey authoring system. The survey system may store prepared VI type questions, discussion guidelines, tags and other related information for one survey specification received in step 210. The survey authoring system may be accessed by one or more moderators interface device105-115, analyzers or in general by any system requiring the survey data. The manner in which the moderator interface device may access the survey authoring system and perform the survey is described in further detail below.
[0041] FIG. 3 is a block diagram illustrating the working of moderator interface device. In block 310, the moderator interface device 105 accesses the VI type questions and discussion guidelines (DG) for desired survey from the server (system). The moderator interface device may make use of one or more known protocols to access the desired information/data for the desired survey such as VI type questions, discussion guidelines and other related data from the survey authoring system. The moderator interface device may execute set of instruction (survey application) to access and provide the survey feature on the moderator interface device.
[0042] In block 320, the moderator interface device 105 displays VI type questions. The moderator interface device may display VI type questions on the display area or within one part of the display area. In one embodiment, the moderator interface device may access and display the VI type questions from the survey authoring system along with all other information related to it. On the other hand, the moderator interface device may access and display dynamically prepared VI type questions and related information in real time. The moderator/surveyor may read the question and/or present the displayed information to the respondent.
[0043] In block 330, the moderator interface device 105 starts video recording to record the response of the respondent. In one embodiment, the moderate may click on “start” on the VI type question to start the video recording. When the moderator clicks on “start/record/play”, moderator interface device may start the recording of the response. in one embodiment the recording may be performed by built in camera of the device. In an alternative embodiment, the device may be interfaced with an external camera for recording.
[0044] In Block 340, the moderator interface device 105 displays live video recording on one part of the display area and discussion guideline on other part of the display area. In one embodiment, the moderator interface device displaying live video being recorded and displays one or more user interface elements such as “guidelines”, “tags”, etc. on or around the live video window. Interacting with these user interface elements may bring up one or more discussion guidelines, tags related to the VI type questions.
[0045] In block 350, the moderator interface device enables selection of one or more tags. The moderator interface device configured to mark point of interests in the video enables one or more predefined set of tags which in turn enables the moderator to select one or more tags such as price tag, quality tag and other behavioural tags etc. In one embodiment, if the moderator/surveyor asks a VI type question to the respondent, for example, “Why do you like brand “A” over brand “B”?”, then the moderator interface device may enable the selection of one or more related tags such as price, quality, quantity, packaging etc. from the predefined set of tags. In another embodiment, a “custom” tag may be created/provided using which the moderator may create his own tag if the predefined set of tags doesn’t match the point of interest.
[0046] In Block 360, the moderator interface device 105 tags the video at a desired point of interest on the live video recording of a response. The moderator clicks on the tag button to tag the video at a point of interests of the response. In one embodiment, the moderator may click/punch on one or more tag buttons provided by the moderator interface device to tag the video at various points of interest while recording. The punched tags may be stored in the database along with the recorded video.
[0047] In Block 370, the moderator interface device 105 provides an option to stop recording the video and re ask the same questions again. In one embodiment, if the moderator wants to restart the survey, the moderator interface device provides an option to stop the recording and restart asking the same questions again. This may erase any video that was recorded earlier for this particular survey and provides set of VI type questions, discussion guidelines, tags and other information again. In another embodiment, the moderator interface device provides an option to “pause” and “play” the recording. The moderator may “pause” the recording and ask some other information and then may continue recording by clicking on “play”.
[0048] In Block 380 the moderator interface device 105 transfers the collected video response duly tagged during the recording to the server system 130. In particular, the moderator interface device may send the collected response in real time or after the collection of the complete response to response collection system 175. Thus recorded video may be sent to a response collection system 175 and later may be accessed by the response analysis system 145 shown in FIG. 1. The manner in which the responses are analyzed is described below in further details.
[0049] FIG. 4(A) is a block diagram illustrating the analysis process in one embodiment of the present invention. In block 405, the response collection system displays thumbnails of recorded videos. In one embodiment, the response collection system may generate thumbnails of videos for all surveys/interviews done for a study. In another embodiment, the response collection system may generate thumbnails of videos for each VI type questions that was authored in the survey/study. The response collection system comprising response database, may store recorded videos along with the tags, thumbnails, other integrity data etc. in any known format.
[0050] In block 410, the response analysis system selects a video and does a single tag playback. The response analysis system may select and open any single video from the plurality of available videos of any VI type question and does a single tag playback. For example, the response analysis system may select one tag, and view all snippets around the time (2 seconds prior and 5 seconds after the tag punch time) where this particular tag was punched in.
[0051] In block 415, the response analysis system selects a video and does a double playback. The double playback plays snippets between a selected first and second tag where the second tag is punched within 5 seconds from the first tag. The response analysis system may select and open any single video from the plurality of available videos of any VI type question and does a double tag playback. The snippets around all such point of interest may be played back. The manner in which the response analysis system builds a summary is described below in further details.
[0052] In one embodiment, a research analyst may view the stored video through browser based dashboards for quality check, and then the analyst may mark and/or unmark moments of interests through one or more tags. In another embodiment, the analyst may translate the responses in case the respondent has spoken in a language that client may not be familiar with. For example, marking "cheap", "fuel efficient" tags in the video regarding a bike, if the respondent have spoken in any other languages which is not familiar with the client.
[0053] FIG. 4(B) is a block diagram illustrating the process of building a summary in one embodiment of the present invention. In block 430, the response collection system displays thumbnails of videos. The process of generating and storing the thumbnails of videos is same as explained in block 405 of FIG. 4(A).
[0054] In block 435, the response analysis builds single tag based summary video. In one embodiment, the response analysis system may build a single tag based summary video from the selected video list. the selected video list may be all videos captured for one VI questions. the summary may be created fro all the tags or any selected tags. For example, the response analysis system may select one tag, and snippets starting at 2 seconds before and ending at 5 seconds post the selected tag may be compiled across all selected videos. The response analysis system may generate a summary video for the selected tag by compiling all the videos generated for the particular VI type question.
[0055] In block 440, the response analysis system builds double tag based summary video. In one embodiment, the response analysis system may build a double tag based summary video by selecting one tag first and then another tag. For example, the response analysis system may select a tag and then select a second tag, and over the duration where the second tag was punched in within 5 seconds of the first tag may be marked as point of interests. The snippets around all such point of interest. Then the video snippets 2 seconds prior and 5 seconds post may be chained together to build the summary video. In block 445, the research analyst may view the summary video. In another embodiment, research analyst may view one or more single or double tag based summaries. The manner in which the video tagging is done is described below in further details.
[0056] FIG. 5 is a block diagram illustrating the process of adding/punching tags to the recorded video. In block 510, the analyst plays a video for which the tags are desired to be added. If the research analyst feels that a few tags are missed during authoring time or while performing the video recording, then the research analyst may play recorded video, summary video to add new tags.
[0057] In block 520, the research analyst may “pause” the video to add new tags. During video playing, if the research analyst desires to add new/ existing tags, then the video may be paused. Once the playback is “paused”, the system may popup the tags or option to add new tags.
[0058] In block 530, the research analyst adds new and/or predefined tags. Once the playback is in “pause” state, the research analyst may add new tags at particular point where the video is paused. In another embodiment, the research analyst may add predefined and/or pre-existing tags and punch this on the particular point where the video is paused.
[0059] In block 540, the research analyst saves the tagged video. After adding new tags, new predefined or existing tags, the research analyst may save the tagged video for building study level summaries. The process of generating study level summaries is described below in further details.
[0060] FIG. 6 is a block diagram illustrating generating and exporting study level summaries on one embodiment. In block 610, the research analyst generates multiple study level summaries. In one embodiment, the research analyst may generate multiple study level summaries by combining one or more responses for a particular VI type question or by combining responses of a respondent for one or more VI type questions for a particular study.
[0061] In block 620, the research analyst selects one or more study level summaries. In one embodiment, the research analyst may select one or more study level summaries from the plurality of available study level summaries to export to the clients.
[0062] In block 630, the research analyst selects and creates a video file of desired quality containing snippets of interests. The research analysts may select a video quality such as 320 by 240 pixel, 800 by 600 pixel, 1024 by 768 pixel, mp4, avi etc. and create a summary video containing snippets of interests at desired quality
[0063] In block 640, the research analyst sends the video files as report to the client. The research analysts may send the video file along with other necessary data/information through the communication network. The manner in which the moderator device may be used to conduct s survey is described in further detail below.
[0064] FIG. 7(A) is an example mobile device configured to operate as moderator interface device in one embodiment. The mobile shown in FIG. 7(A) comprises a survey icon 710 that enable the mobile device to start operating as the moderator interface device. In one embodiment, the mobile device comprises a camera unit to record the live video of the respondent. On the other hand, the mobile device shown may also comprise functional units such as keypad, display, speakers, microphone, processor etc. and other applications such as clock, calendar, calculator, navigator etc. The mobile device may use one or more functional units and other applications such as display, camera, microphone, processor, clock for the purpose of displaying VI type questionnaires, recording, collecting integrity data etc. As shown in FIG. 7(A), by clicking on the survey Icon 710, the device redirects the moderator to a login window as shown in FIG. 7(B).
[0065] FIG. 7(B) is an example login window displayed on the mobile device. The login window shown displays a “username or email ID” column 720 and a password column 730 using which the moderator may enter the login credentials such as username or email ID, password. After entering/providing the correct login credentials, the moderator needs to click on “login” button 740 to enter the moderator interface device and the moderator interface device redirects the moderator to a “home” window of the survey application. In one embodiment, one or more columns may be provided to reset the password, to enter moderator details, location information and other details.
[0066] FIG. 7(C) is an example moderator interface device home window displayed on the mobile device. The home window shown comprises a “click here to start survey” button 750 and “update survey” button 760 and one or more buttons 770 such as help, contact, and logout. The moderator may click on “click here to start survey” button 750 to start a survey which redirects the moderator to a survey window as shown FIG. 8. The moderator may update any saved surveys by clicking on the “update survey” button 760.
[0067] FIG. 7(D) is an example moderator interface window displaying regular interview questions and VI type interview questions in one embodiment of the present invention. As shown in the FIG. 7(D), the moderator interface device is displaying regular interview type questions 775, 780 and 790. In one embodiment, on receiving video interview type question (VI type questions) 785, the surveyor may produce VI type question to the respondent and record the live video by clicking on it. Clicking on the VI type questions, the moderator interface device redirects the surveyor to survey window shown in FIG. 8.
[0068] FIG. 8 is a diagram depicting an example moderator interface window on a moderator interface device. According to one embodiment, the moderator interface device may be downloaded and installed in one or more moderator interface devices such as mobile phones, ipads, iphones, PDAs etc. for posing the VI type questions to the respondent, for recording live video of the respondent, displaying discussion guidelines, adding tags etc. As shown in FIG. 8, the moderator interface device displays the VI type questions 810 and the moderator may click on “start” on the VI type question 810 to start the survey. By clicking on “start”, the moderator interface device may enable video camera for recording the live video of the respondent and simultaneously the moderator may see a window 820 on the screen where the video being recorded is shown live.
[0069] The moderator interface device displays one or more user interface elements such as “discussion guidelines” 830, “tags” 840 on or around the video window as shown in FIG. 8. The moderator interface device may scroll one or more discussion guidelines 830 while video is being recorded. The moderator may make use of these discussion guidelines for qualitative surveying. The moderator interface device may display set of tags 840 authored for the particular VI type question, for example price, packing, quality, technology, expression, noise, custom etc. as shown in FIG. 8. On the other hand a “tags” button may be provided such that interacting with this button may bring up all the tags that are authored for that particular VI type question.
[0070] In one embodiment, the moderator may mark/add multiple points of interests (moments of interest) using provided set of tags 840 while recording the video (live marking of tags). For example, as shown in FIG. 8, the moderator may click/tap on “Quality” tag 899 while recording the video and the tag will be added at that particular point in the video.
[0071] In another embodiment, a gesture input may be enabled for quick tagging. For example, moderator may assign gesture “P” as shortcut for “price” tag. By drawing “P” on the display of the mobile device, may punch “price” tag at that particular point in the video.
[0072] In one embodiment, a “play/pause” button 850 may be provided to “pause” and “play” the video recording, a “stop” button 860 and a “save” button 870 may be provided using which the moderator may stop the video recording and save the recorded video for further processing. In one embodiment, clicking on “save” 870 may save the recorded video in the moderator interface device itself (offline) along other information such as tags, integrity data etc. In another embodiment, clicking on “save”, may send the recorded video along other information such as tags, integrity data etc. to a response collection system and/or response analyst (online).
[0073] The moderator interface device may provide a “restart” button 890 to restart asking the VI type questions. Clicking on “restart” button 890 may erase any video that was recorded earlier and the survey system may start recording a fresh video. Thus recorded survey video may be viewed and analyzed by the survey analyzing system or by the survey analyst.
[0074] In another embodiment, play button 850 is provided to play the recorded/saved open ended responses or group interview responses. While playing the recorded video, the surveyor or the moderator may mark the moments of interest using tags and/or the surveyor or the moderator may unmark the marked tags. The processing of viewing and analyzing is described below in further details.
[0075] FIG. 9(A) is a diagram illustrating the process of single tag playback. The response analyst may do a single tag playback to view the point of interest in a recorded video. The response analysis system provides a “single tag playback” button 901 to do a single tag playback. For example, as shown in FIG. 9(A), the research analyst may select “single tag playback” 901 and select any single video “Thumbnail 1” 905 from the available plurality of videos 910 of any VI type question. Then, the research analyst may select a single tag “quality” 920 from the available set of tags 915 and the response analysis system displays all “quality” tags punched in the video, for example, 930, 935, 940. Then the research analyst may click on “play” button 925 which may play all snippets around the times (2 seconds prior and 5 seconds after) where these tags (930, 935, and 940) were punched.
[0076] FIG. 9(B) is a diagram illustrating the process of double tag playback. The response analyst may do double tag playback to view the point of interest in a recorded video using “double tag playback” button 945. For example, as shown in FIG. 9(B), the research analyst may select “double tag playback” 945 and select any single video “Thumbnail 2” 950 from the available plurality of videos 955 of any VI type question. Then, the research analyst may select a single tag “quality” 960 from the available set of tags 965 and the response analysis system displays all “quality” tags those are punched within duration of 5 seconds each other. As shown in FIG. 9(B), the response analysis system may display quality tags 975 and 980 which are punched within 5 seconds. Similarly, the response analysis system may display 985 and 990 which are punched within 5 seconds. Thus all the times where the second tag is punched in within 5 seconds of the first tag may be considered as point of interest. Then the research analyst may click on “play” button 970 which may play all snippets around the point of interests.
[0077] FIG. 10 is a diagram illustrating the process of generating single tag based summary video. The research analyst may generate a single tag based summary video for extracting the point of interest in a recorded video. The response analysis system provides a “single tag” button 1005 to build a single tag based summary. For example, as shown in FIG. 10, the research analyst may select “single tag” 1005 and the research analysis system by default selects all the video 1010 for any VI type question. In one embodiment, an option may be provided to deselect one or more videos from the list of videos. Then, the research analyst may select a single tag “quality” 1020 from the available set of tags 1015 and the response analysis system displays all “quality” tags punched in the video, for example, 1030, 1035, 1040. Then the research analyst may click on “build summary” button 1045 which may build a study level summary 1050 containing all snippets around the times (2 seconds prior and 5 seconds after) where these tags (1030, 1035 and 1040) were punched. In one embodiment, the research analyst may view and play the point of interested by clicking on “play” button 1025.
[0078] FIG. 11 is a diagram illustrating the process of generating double tag based summary video. The research analyst may generate a double tag based summary video for extracting the point of interest in a recorded video. The response analysis system provides a “double tag” button 1105 to build a double tag based summary. For example, as shown in FIG. 11, the research analyst may select “double tag” 1105 and the research analysis system by default selects all the video 1110 for any VI type question. In one embodiment, an option may be provided to deselect one or more videos from the list of videos. Then, the research analyst may select a single tag “quality” 1120 from the available set of tags 1115 and the response analysis system displays all “quality” tags those are punched within duration of 5 seconds each other. As shown in FIG. 11, the response analysis system may display quality tags 1130 and 1135 which are punched within 5 seconds of each other. Similarly, the response analysis system may display 1140 and 1145 which are punched within 5 seconds of each other. Thus all the times where the second tag is punched in within 5 seconds of the first tag may be considered as point of interest. Then the research analyst may click on “build summary” button 1150 which may build a study level summary 1155 containing all snippets of point of interest. In one embodiment, the research analyst may view and play the point of interest by clicking on “play” button 1125.
[0079] FIG. 12 is a diagram illustrating the process of exporting study level summaries to the client in one embodiment of the present invention. The research analyst may select one or more study level summaries from the available set of summaries 1210 and send it to the clients directly. In one embodiment, the research analyst may check and change the quality of the summary video before sending it to the clients. For example, as shown in FIG. 12, the research analyst may select a single summary video 1250 from the available set of summary videos 1210 and send it to the client by clicking on “send” button 1230. On the other hand, research analyst may select any study level summary 1250 and click on “video quality” button 1220 to change the quality of the summary video. Clicking on “video quality” button 1220 may bring up an “option” column 1260 using which the research analyst may select the desired quality, for example 320 by 240, 640 by 480, 1024 by 768 or may build a custom quality as shown. After selecting the desired quality, the research analyst may click on “export” button 1270 to create a desired quality summary video 1280. This may be sent to the client by selecting and clicking on the “send” button 1230. In one embodiment, a “more” button 1240 may be provided which may include one or more option such as delete, resize, rename etc.
[0080] In one embodiment, the client may add tags at the points where he/she thinks to be deserving of tag. On the other hand, the client may also create altogether new tags after getting some new ideas. For example, after watching all the video responses to "how do you like this bike", the client may notice that many respondents are carrying smartphones. Even though this may not be in the scope of the project, client may start tagging "smartphone" in videos wherever respondent's phone is visible and is a smartphone.
[0081] FIG. 13(A) shows an example method of surveying in one embodiment of the present invention. As shown in FIG. 13(A), the moderator interface device 1310, for example, mobile phones, ipad, iphone, PDAs etc. having a video camera directly records the video. The survey application may be downloaded and installed in one or more moderator interface devices for posing the VI type questions to a respondent, a group of respondents in a group discussion/survey (shown in FIG.13(A)), or Focus Group Discussion (FGD) for recording live video of the respondent/respondents, displaying discussion guidelines, adding tags etc. The moderator may ask one or more VI type questions to one or more respondent as shown in FIG. 13(A). Simultaneously, the moderator may record the live video of the respondent using same moderator interface device. The recorded video may be exported to one or more clients, analysts and/or may be used for presentation.
[0082] In another embodiment, open ended responses may be collected from individual respondents. While collecting open ended responses, the surveyor may just point the phone camera at the respondent, and tags may be added during live recording or may be added immediately after recording the video. On the other hand, the surveyor may record individual’s response in a group discussion/survey.
[0083] FIG. 13(B) shows another example method of surveying in one embodiment of the present invention. The moderator may conduct a qualitative survey remotely using two moderator interface devices, for example device 1320 and device 1330 as shown in FIG. 13(B). In one embodiment, the device 1330 may be an internet enable video camera. On the other hand, the device 1330 may be a mobile phone, ipad, iphone, PDAs etc. The device 1320 may be a personal computer, laptop, and tablet or may be a handheld device such as mobile phones, ipad, iphones. The moderator sitting in a remote location may control the device 1330 by making use of one or more known protocols/techniques. The moderator may pose VI type questions in one or more format such video, audio, text etc. The device 1330 recording the live video of the respondent/s may share or stream the video in real time with device 1320. At the same time, the moderator may add one or more tags at various points of interests on the device 1320. In one embodiment, the moderator may start, pause, stop the video recording or may restart asking the question at anytime while surveying. The recorded video may be exported and sent to one or more clients.
[0084] In another embodiment, while collecting open ended responses, the surveyor may just point the camera 1330 at the respondent. The moderator may be add tags during live recording or may be added immediately after recording the video using device 1320.
[0085] While various embodiments of the present invention have been described above, it should be understood that they have been presented by way of example only, and not limitation. Thus, the breadth and scope of the present invention should not be limited by any of the above described exemplary embodiments, but should be defined only in accordance with the following claims and their equivalents.

Claims
I/We Claim,
1. A mobile device comprising:
a video camera configured to record a response to a video interview type question (VI question);
a display device configured to display the response in a first portion of the display area, set of tags on second portion of the display area and a discussion guidelines on a third portion of the display area;
an input device configured to provide a selection of a tag at first time instant of the response;
a processor configured to attaches the tag to the video recording at the first time instant to form a tagged video response.
2. The mobile device of claim 1, further comprising a communication device configured to receive the VI questions configured for a survey from a server system and send the tagged video response to the server system.
3. The mobile device of claim 2, wherein the input device is configured provide multiple tags at multiple time instants and the processor is configured to attach the multiple tags at the corresponding multiple time instants, wherein each tag is associated to a particular response recorded.
4. The mobile device of claim 3, wherein the processor is further configured to stop the recording and start the recording after representing the VI question.
5. The mobile device of claim 4, wherein the processor is further configured prepare a summary video selecting a portions of video around the tags in the response video and send the summary video tot the server.
6. A method comprising:
recording a response to a video interview type question (VI question);
displaying the response in a first portion of the display area, set of tags on second portion of the display area and a discussion guidelines on a third portion of the display area;
receiving a first tag selection at first time instant of the response;
attaching the first tag to the video recording at the first time instant to form a tagged video response.
7. The method of claim 6, further comprising, receiving the VI questions configured for a survey from a server system and sending the tagged video response to the server system.
8. The method of claim 7, further comprising preparing a summary video by selecting video portions around the first tag of the tagged video response.
9. The method of claim 7, further comprising:
selecting the first tag at first time instant and second time instant;
attaching the first tag to the response video at the first time instant and second time instant;
preparing a summary video by selecting video portions between the first tag at first time instant and the second time instant of the tagged video response.
10. The method, system , and apparatus, comprising the features as described in one or more paragraphs of the specification provided herein.

Date: 03/06/2013 Signature…………………………

Abstract
According to an aspect of the present invention, a survey system is provided for displaying video interview (VI type) questions and recording live video of an individual respondent or a group of respondents. The survey system displays live recording in a first portion of the display area, set of tags on the second portion of the display area and discussion guidelines on the third portion of the display area. According to another aspect, the survey system provides an option to tag the video while recording the live video of the respondent. In one embodiment, the tags may be added in the later stages for example, immediately after recording, while reviewing, analysing the video etc. The tags in the video provide quick reference to the user point of interest. According to another aspect, preparing a summary video is generated by selecting video portions around the first tag of the tagged video response.