Claims:WE CLAIMS:
1. A method of improving user experience design (UX) of an electronic device, the method being performed by a hardware processor and comprising:
retrieving, from a database, data representing a plurality of UX criteria and a plurality of alternative designs of the electronic device;
generating, based on the retrieved data, a hierarchical search tree comprising a root, a first set of nodes representing the plurality of UX criteria, a second set of nodes representing the plurality of alternative designs, and a plurality of search paths that link among the root and the first and second sets of nodes;
displaying, on an electronic interface, the plurality of UX criteria;
receiving, in iterations, rankings among a subset of the plurality of UX criteria, wherein one of the plurality of UX criteria associated with a lowest ranking is removed from the subset between the iterations;
determining a first set of relative rankings for one the plurality of UX criteria with respect each of the subsets of the plurality of UX criteria based on the rankings;
determining aggregated UX criteria influence factor based on the first set of relative rankings;
receiving, via the electronic interface, a second set of relative rankings among one or more sets of the plurality of alternative designs of the electronic device;
determining aggregated alternative designs scores based on the second set of relative rankings;
associating the search paths between the root and the plurality of UX criteria with a first set of weights determined based on the aggregated UX criteria influence factors;
associating the search paths between the plurality of UX criteria and the plurality of alternative designs of the electronic device with a second set of weights determined based on the aggregated alternative designs scores;
determining, based on the search paths and the associated first and second set of weights, an UX solution; and
transmitting the determined UX solution to a product configuration system to enable the UX solution to be incorporated in the electronic device.

2. The method of claim 1, wherein determining aggregated UX criteria influence factor based on the first set of relative rankings comprises:
determining a set of reciprocal matrices based on the first set of relative rankings; wherein each of the set of reciprocal matrices is associated with a user of the plurality of users;
determining a set of relative criteria influence vectors for each of the set of reciprocal matrices;
determining a criteria rating matrix associated with the plurality of users by combining the sets of relative criteria influence vectors; and
determining the aggregated UX criteria influence factors based on the criteria rating matrix.

3. The method of claim 2, wherein the set of criteria influence vectors and the criteria rating matrix are also determined based on normalization.

4. The method of claim 1, wherein determining aggregated alternative designs scores based on the second set of relative rankings comprises:
determining a set of reciprocal matrices based on the second set of relative rankings;
determining a set of relative rating vectors for each of the set of reciprocal matrices;
determining an alternative design rating matrix by combining the sets of relative rating vectors; and
determining the aggregated alternative designs scores based on the alternative design rating matrix.

5. The method of claim 4, wherein the set of relative rating vectors and the alternative design rating matrix are also determined based on normalization.

6. The method of claim 1, further comprising:
receiving, from the electronic interface, one or more design constraints associated with one or more properties;
wherein the UX solution is also determined based on the one or more design constraints.

7. The method of claim 6, wherein determining of the UX solution further comprises:
determining a first alternative design from the plurality of alternative designs based on the search paths and the associated first and second set of weights;
responsive to determining that the first alternative design does not satisfy the one or more design constraints:
determining a second alternative design from the plurality of alternative designs based on the search paths and the associated first and second set of weights;
determining a reduction of a property of the one or more properties between the first and second alternative designs; and
providing the second alternative design as the UX solution based on the determined reduction.

8. A system for improving user experience design (UX) of an electronic device, the system comprising:
a memory that stores a set of instructions; and
a hardware processor configured to execute the set of instructions for:
retrieving, from a database, data representing a plurality of UX criteria and a plurality of alternative designs of the electronic device;
generating, based on the retrieved data, a hierarchical search tree comprising a root, a first set of nodes representing the plurality of UX criteria, a second set of nodes representing the plurality of alternative designs, and a plurality of search paths that link among the root and the first and second sets of nodes;
displaying, on an electronic interface, the plurality of UX criteria;
receiving, in iterations, rankings among a subset of the plurality of UX criteria, wherein one of the plurality of UX criteria associated with a lowest ranking is removed from the subset between the iterations;
determining a first set of relative rankings for one the plurality of UX criteria with respect each of the subsets of the plurality of UX criteria based on the rankings;
determining aggregated UX criteria influence factor based on the first set of relative rankings;
receiving, via the electronic interface, a second set of relative rankings among one or more sets of the plurality of alternative designs of the electronic device;
determining aggregated alternative designs scores based on the second set of relative rankings;
associating the search paths between the root and the plurality of UX criteria with a first set of weights determined based on the aggregated UX criteria influence factors;
associating the search paths between the plurality of UX criteria and the plurality of alternative designs of the electronic device with a second set of weights determined based on the aggregated alternative designs scores;
determining, based on the search paths and the associated first and second set of weights, an UX solution; and
transmitting the determined UX solution to a product configuration system to enable the UX solution to be incorporated in the electronic device.

9. The system of claim 8, wherein determining aggregated UX criteria influence factor based on the first set of relative rankings comprises the hardware processor being configured to execute the set of instructions for:
determining a set of reciprocal matrices based on the first set of relative rankings; wherein each of the set of reciprocal matrices is associated with a user of the plurality of users;
determining a set of relative criteria influence vectors for each of the set of reciprocal matrices;
determining a criteria rating matrix associated with the plurality of users by combining the sets of relative criteria influence vectors; and
determining the aggregated UX criteria influence factors based on the criteria rating matrix.

10. The system of claim 9, wherein the set of criteria influence vectors and the criteria rating matrix are also determined based on normalization.

11. The system of claim 8, wherein determining aggregated alternative designs scores based on the second set of relative rankings comprises the hardware processor being configured to execute the set of instructions for:
determining a set of reciprocal matrices based on the second set of relative rankings;
determining a set of relative rating vectors for each of the set of reciprocal matrices;
determining an alternative design rating matrix by combining the sets of relative rating vectors; and
determining the aggregated alternative designs scores based on the alternative design rating matrix.

12. The system of claim 11, wherein the set of relative rating vectors and the alternative design rating matrix are also determined based on normalization.

13. The system of claim 8, wherein the hardware processor is configured to execute the set of instructions for:
receiving, from the electronic interface, one or more design constraints associated with one or more properties;
wherein the UX solution is also determined based on the one or more design constraints.

14. The system of claim 8, wherein determining of the UX solution further comprises the hardware processor being configured to execute the set of instructions for:
determining a first alternative design from the plurality of alternative designs based on the search paths and the associated first and second set of weights;
responsive to determining that the first alternative design does not satisfy the one or more design constraints:
determining a second alternative design from the plurality of alternative designs based on the search paths and the associated first and second set of weights;
determining a reduction of a property of the one or more properties between the first and second alternative designs; and
providing the second alternative design as the UX solution based on the determined reduction.

Dated this 20th day of January 2017

R Ramya Rao
Of K&S Partners
Agent for the Applicant
, Description:TECHNICAL FIELD
This disclosure relates generally to data processing, and more particularly, to methods and systems for improving user experience of an electronic device.