CLIAMS:WE CLAIM
1. A method for providing advertisements in digital radio, the method comprising:
receiving by a mobile computing device multiplexed data comprising an audio program and one or more advertisements from a broadcasting computing device, wherein the advertisements are each assigned to one of one or more genres;
demultiplexing by the mobile computing device the received multiplexed data to separate the audio program and the one or more advertisements;
identifying by the mobile computing device based on program information of the audio program, which one of the one or more genres corresponds with the program information of the audio program;
identifying by the mobile computing device one or more of the advertisements associated with the identified one of the genres that corresponds with the program information of the audio program; and
outputting by the mobile computing device the audio program and the identified one or more of the advertisements.

2. The method as set forth in claim 1 further comprising creating by the mobile computing device an advertisement database of the advertisements, wherein the advertisements are arranged in the advertisement database based on the assigned one of the one or more genres for each of the advertisements.

3. The method as set forth in claim 2 further comprising storing by the mobile computing device the created advertisement database within a memory of the mobile computing device.

4. The method as set forth in claim 1 wherein the outputting further comprises displaying by the mobile computing device the at least one of the identified one or more advertisements while outputting the audio program.

5. The method as set forth in claim 4 wherein the displaying further comprises prioritizing by the mobile computing device an order of displaying the identified advertisements based on one or more of a cost per click, historical information, or keyword matching.

6. The method as set forth in claim 1 further comprising:
determining by the mobile computing device availability of one or more updates for the received one or more advertisements associated with the identified one of the genres corresponding with the audio program in the broadcasting computing device;
obtaining by the mobile computing device the one or more updates for the received one or more advertisements when determined to be available; and
outputting by the mobile computing device the one or more updates for the received one or more advertisements associated with the identified one of the genres corresponding with the audio program, while outputting the audio program.

7. A mobile computing device comprising:
one or more processors;
a memory, wherein the memory coupled to the one or more processors which are configured to execute programmed instructions stored in the memory comprising:
receiving multiplexed data comprising an audio program and one or more advertisements from a broadcasting computing device, wherein the advertisements are each assigned to one of one or more genres;
demultiplexing the received multiplexed data to separate the audio program and the one or more advertisements;
identifying based on program information present of the audio program, which one of the one or more genres corresponds with the program information of the audio program;
identifying one or more of the advertisements associated with the identified one of the genres that corresponds with the program information of the audio program; and
outputting the audio program and the identified one or more of the advertisements.

8. The device as set forth in claim 13 wherein the one or more processors is further configured to execute programmed instructions stored in the memory further comprising creating an advertisement database of the advertisements, wherein the advertisements are arranged in the advertisement database based on the assigned one of the one or more genres for each of the advertisements.

9. The device as set forth in claim 14 wherein the one or more processors is further configured to execute programmed instructions stored in the memory further comprising storing the created database within a memory of the mobile computing device.

10. The device as set forth in claim 13 wherein the one or more processors is further configured to execute programmed instructions stored in the memory for the outputting further comprises displaying the at least one of the identified one or more advertisements while outputting the audio program.

11. The device as set forth in claim 16 wherein the one or more processors is further configured to execute programmed instructions stored in the memory for the displaying further comprises prioritizing an order of displaying the identified advertisements based on one or more of: a cost per click, historical information, or keyword matching.

12. The device as set forth in claim 13 wherein the one or more processors is further configured to execute programmed instructions stored in the memory further comprising:
determining availability of one or more updates for the received one or more advertisements associated with the identified one of the genres corresponding with the audio program in the broadcasting computing device;
obtaining the one or more updates for the received one or more advertisements when determined to be available; and
outputting the one or more updates for the received one or more advertisements associated with the identified one of the genres corresponding with the audio program, while outputting the audio program.

Dated this 24th day of July 2013

R Ramya Rao
Of K&S Partners
Agent for the Applicant
,TagSPECI:FIELD
This technology generally relates to advertising, more particularly, to methods for providing advertisements in a digital radio and devices thereof.