This invention relates to a multilayer marketing platform. Particularly this invention relates to a multilayer marketing platform for use by farmers, FPOs, traders and mandi to sell their products.
BACKGROUND OF THE INVENTION
The digital market platform provides a convenient marketplace for farmers to sell farm produce anytime anywhere. If this platform is fully utilized by farmers, it can improve the sustainabihty of farmers in the agriculture industry because it can improve sales volume and at fair prices for farmers and consumers.
E-commerce marketplaces are digitally enabled platforms that connect multiple buyers and sellers, allowing buyers to search for products and purchase them online. These marketplaces are diverse in that they can be large platforms that offer products across several sales categories, such as Jumia, which has gained a large footprint in sub-Saharan Africa, or focus only on specialized categories, such as India's BigHaat, which specifically focuses on agricultural inputs. While technology companies own most of these platforms, some are run by agribusinesses and other private enterprises or associations. Most of these services are under five years old, operate in only one country and, particularly in the agriculture sector, serve fewer than 100,000 producers.
Another marketplace known as e-NAM is a process flow divided into the following steps: Gate Entry, Quality Assaying, Online Trading, Weighing, and Invoicing, Payment and Gate Exit. The system is designed for local farmer registration and sale.

Yet another marketplace is known as KhetiFood, operated by DV Excellus, is an e-commerce marketplace in Nepal that had strong ties to farmers before it set up its e-marketplace. The marketplace focused first on selling produce to B2B customers, then shifted during the pandemic to B2C customers. Because of its links to farmers, it provides packaging and grading services for farm produce to at least one other e-commerce marketplace.
Still, another marketplace is known as Fruitee-Kenya which is an e-commerce marketplace for selling dried fruit snacks to consumers. It is operated by Goshen Farm Exporters Limited (GFE), a family business that grows, processes, and also exports agricultural products it grows or buys from local farmers.
A further marketplace is known as mKulima Young which is an agriculture-focused e-commerce marketplace in several African countries that sells fresh produce to consumers. It offers optional transportation services and also allows buyers to post what they are looking for when needed, how much is needed, the buyer's location, and optionally, the buyer's price.
Another marketplace is known as Nyarkaera-Easygro which is a Kenya-based e-commerce marketplace for agricultural inputs and equipment. It accepts payment through digital money (M-PESA), cash, or credit.
Yet another marketplace is known as Kaomini which is an e-commerce marketplace operated by the Government postal service in Niger. It offers digital storefronts for sellers and sheep for sale among many other items. Digital payment is optional.

Still another marketplace is known as Agrobazaar which is an online e-marketplaces in Malaysia. Only an exceedingly small percentage of agriculture products are sold through the e-marketplace by farmers. This might be due to low acceptance of e-marketplace as technology for marketing and sales of their products.
A digital marketplace in China is known as Shouguang which is a vegetable trading market online (SSVTMO) and is a B2B marketplace.
Popular social media platforms such as Facebook and Instagram are increasingly becoming more common as e-commerce marketplaces. For example, Des Legumes Frais operating in Senegal uses Facebook Marketplace to sell fresh produce.
US patent application (US20150106229A1) teaches about a system and method for a local buyer and seller connection platform. The system comprises an item matching module executable by a processor configured to determine whether an item listed by a seller of an online marketplace is included in a list of desired items identified by a buyer of the online marketplace; a local connection module configured to determine whether a geographic location of the seller is within a buyer geofence and whether a geographic location of the buyer is within a seller geofence, and to provide the buyer with an option to purchase the item from the seller and pick up the item from the seller when the item listed by the seller matches the desired item identified by the buyer and when the geographic location of the seller is within the buyer geofence and the geographic location of the buyer is within the seller geofence; and a storage device comprising geographic boundary parameters for the seller geofence and the buyer

The method comprises determining, using a processor of a machine, whether an item listed by a seller of an online marketplace is included in a list of desired items identified by a buyer; determining whether a geographic location of the seller is within a buyer geofence and whether a geographic location of the buyer is within a seller geofence; providing the buyer with an option to purchase the item and pick up the item from the seller when the item listed by the seller matches the desired item identified by the buyer and when the geographic location of the seller is within the buyer geofence and the geographic location of the buyer is within the seller geofence, and storing geographic boundary parameters for the seller geofence and the buyer geofence in a storage device.
US patent application (US20130218723A1) teaches about a system and method for a global shipping platform for an online marketplace. The system comprises a marketplace module configured to generate a transaction between an international buyer and a domestic seller for an item listed by the domestic seller in an online marketplace, and a global shipping platform (GSP) module configured to generate a domestic shipping transaction for the domestic seller and an international shipping transaction for the international buyer as part of the global shipping platform.
The method comprises generating a transaction between an international buyer and a domestic seller for an item listed by the domestic seller in an online marketplace; and generating a domestic shipping transaction from the transaction for the domestic seller and an international shipping transaction from the transaction for the international buyer as part of a global shipping platform (GSP).

US patent application (US20140095352A1) teaches about a method and a system for online marketplace for use by authorized sellers for selling in locations. The method comprises from a device, receiving a request for product information for a product; determining the product information, the determining the product information comprising: determining that the product is for sale in a location; determining a category of the product; and sending, from an online marketplace, the product information comprising seller information for a seller that is legally authorized to sell the product in the location, the seller information comprising identification information for the seller.
The system comprises a processor and computer-readable media, the computer-readable media storing computer-executable instructions for causing the system to perform a method, the method comprising: sending, to an online marketplace, a request for product information for a product; receiving, from the online marketplace, the product information comprising seller information for a seller that is legally authorized to sell the product in a location; using the seller information, displaying information that indicates that the product is sold by the seller; sending purchase information to the online marketplace for transferring funds to an account of the seller to purchase the product from the seller.
There are disadvantages associated with conventional marketing platforms for farmers. One of the disadvantages is that there is a separate application for local and far away farmers.

Another disadvantage associated with the conventional marketing platforms for farmers is that farmer has limited reach.
Yet another disadvantage associated with the conventional marketing platforms for farmers is that farmer has to do registration, each time, on different applications.
Still another disadvantage associated with the conventional marketing platforms for farmers is that conventional marketing platforms are not suitable for large countries.
Therefore, there is a need to develop and design a multilayer marketing platform for use by farmers easily and without difficulties.
OBJECTS OF THE INVENTION
Therefore, the object of the present invention is to provide a multilayer marketing platform which obviates the disadvantages associated with conventional marketing platforms.
Another object of the present invention is to provide a multilayer marketing platform which is farmer, FPOs, traders and mandi friendly.
Yet another object of the present invention is to provide a multilayer marketing platform having a single platform for all locations or layers.
Still another object of the present invention is to provide a multilayer marketing platform wherein the farmer's registration is needed one time only for all locations or layers.

A further object of the present invention is to provide a multilayer marketing platform which allows the user to conduct searches as per the need of the user.
STATEMENT OF THE INVENTION
According to this invention, there is provided with a multilayer marketing platform comprising a plurality of layers for use by farmers, FPOs (farmer producer organizations), mandi and / or traders using a communication device having internet service provided therewith so as to establish connection with a server provided on a cloud server such that to know about local farmers, local FPOs, local mandi and / or local traders, farmers, FPOs, mandi and / or traders of other areas, and farmers, FPOs, mandi and / or traders of other countries, as well.
Further, according to this invention, there is provided a process of multilayer marketing platform comprising registering with the marketing platform using communication device having internet service provided therewith by the farmer, FPOs, Traders, and / or Mandi, detecting location of the users at the time of registration or through the API of any integrated system, identifying geographic location of the users using a GPS-based local assessment approach and displaying information about local farmers, FPOs, traders, and mandis, as well as information about all registered users irrespective of location of the users.
BRIEF DESCRIPTION OF THE ACCOMPANYING DRAWINGS
A multilayer marketing platform, according to a preferred embodiment of the present invention, is herein described and illustrated in the accompanying drawings, wherein:

Figure 1 - illustrates a multilayer marketing platform for farmers / FPOs (farmer
producer organizations) for the first layer.
Figure 2 - illustrates a multilayer marketing platform for farmers / FPOs for the second
layer,
Figure 3 - illustrates a multilayer marketing platform for farmers / FPOs for the third
layer,
Figure 4 - illustrates a multilayer marketing platform for mandi/traders for the first
layer.
Figure 5 - illustrates a multilayer marketing platform for mandi/traders for the second
layer,
Figure 6 - illustrates a multilayer marketing platform for mandi/traders for the third
layer,
Figure 7 - illustrates a process flow chart for using a multilayer marketing platform by
farmers, FPOs, mandi people, and traders.
DETAILED DESCRIPTION OF THE INVENTION
A multilayer marketing platform for farmers, FPOs, traders and mandi, is herein described with numerous specific details so as to provide a complete understanding of the invention. However, these specific details are exemplary details and should not be treated as a limitation to the scope of the invention. Throughout this specification the word "comprise" or variations such as "comprises or comprising," will be understood to imply the inclusions of a stated element, integer or step, or group of elements, integers, or steps, but not the exclusions of any other element, integer or

Referring to the drawings, multilayer marketing platform for farmers comprises plurality of layers for use by farmers and/or FPOs (farmer producer organizations) and / or by mandi people / traders, also. As shown in figures 1, the first layer of the multilayer marketing platform is for use by farmers / FPOs and comprises a communication device 10, for example, a computer a mobile phone to establish a connection with a server 11 provided on a cloud server 12 using internet services such that to know about local farmers, local FPOs, local mandi and local traders.
Referring to figure 2, the second layer is shown. The second layer is for use by farmers and/or FPOs and comprises a computer and/or a handheld device, for example, a mobile phone 20 to establish a connection with a server 21, for example, a cloud server 22 using internet services such that to know about farmers of other areas, FPOs of other areas, and traders of other areas.
Similarly, and as shown in figure 3, a third layer is provided for use by farmers and/or FPOs. The third layer comprises a computer and/or a handheld device, for example, a mobile phone 30 to establish a connection with a server 31, for example, a cloud server 32 using internet services such that to know about farmers of other countries, FPOs of other countries, and traders of other countries.
Thus, the invented system provides an online marketplace platform for Farmers including international farmers, FPO (farmer producer organizations), dealers, traders and Agri markets (mandi) to connect with the people of a local area, other area and even other countries and thus facilitate to do business. The system allows the users

the system automatically detects the user's position. Data/information regarding the user is obtained by the system by direct registration or automatically using API (application programming interface) of an integrated system as the information about the users are stored in the system's cloud-based database server. In one embodiment and after completing the registration process successfully, the system identifies the user's geographic location using GPS (global positioning system) based local assessment approach. Based on the user's geographic location, the system displays all relevant local area Farmer, FPO, Trader, and Mandi information to the user (farmer and/or FPOs) on a single platform and thus save time and effort of the farmer / FPOs.
The second layer of the system provides users with a search-based option to connect with other areas of farmers as well as FPOs, traders, and mandis on a single platform if they wish to expand their network outside their immediate area.
The system, in one embodiment and if the farmer and FPOs wish to establish a connection with an international buyer, provides a search-based option to the user. The user thus searches for an international buyer and sell the product under international guidelines and export the product through this system.
Referring to figure 4, the first layer of the multilayer marketing platform for use by mandi and/or traders is shown. The first layer comprises a computer and/or a handheld device, for example, a mobile phone 40 to establish a connection with a server 41 provided on a cloud server 42 using internet services such that to know about local farmers, local FPOs, local mandi and local traders.

Referring to figure 5, the second layer is shown. The second layer is for use by mandi and/or trader and comprises a computer and/or a handheld device, for example, a mobile phone 50 to establish a connection with a server 51, for example, a cloud server 52 using internet services such that to know about farmers of other areas, FPOs of other areas, and traders of other areas.
Similarly, and as shown in figure 6, a third layer is provided for use by farmers and/or FPOs. The third layer comprises a computer and/or a handheld device, for example, a mobile phone 60 to establish a connection with a server 61, for example, a cloud server 62 using internet services such that to know about farmers of other countries, FPOs of other countries, and traders of other countries.
The system as shown in figures 4, 5 and 6, is a one-of-a-kind online marketplace platform that brings together farmers, farmers' cooperatives, traders, and mandis on a single platform. In one embodiment mandi or registered traders provide relevant information required by the system to complete the registration of the mandi or trader. The system, upon completion of the information, automatically captures the location of the Mandi. In one embodiment the location is captured through an API of an integrated system. The system, upon successful registration with the Mandi system, save all of Mandi's information on the system server. The system uses a GPS-based local assessment approach to identify the area, and based on Mandi's location, the system displays all of the local area Farmer, FPOs, and Traders who are interested in selling their products at the Mandi.

According to an embodiment, the system provides a multilayer facility to choose from to the user as per the requirement of the user. As soon as a user registers successfully with the system, the system automatically connects the local farmers, FPOs, Traders, and Mandi groups on a single platform. A unique multilayer facility is provided by the system, and this allows the system to connect other area farmers, FPOs, and traders to the Mandi on a search-based basis.
According to another embodiment, the system provides a search-based capability to the users to connect with the farmers, FPOs, traders, and Mandi of other areas in a centralized environment.
The system, according to yet another embodiment, provides a search-based facility to the user to access a local, regional, and international market and even farmers from other countries, farmers groups of other countries, traders of other countries, and Agri-markets of other countries as all the users register themselves with the marketing platform to sell their products and / or buy the products. Users from other countries connect with farmers, farmers' cooperatives, traders, and mandis based on their requirements after successfully registering with the system as the other nation user. The users thus begin the sale of the product under international export guidelines through this system. The system allows the traders and mandis to connect with international buyers by using the search-based option provided by the system.
Reference is now made to figure 7, a process flow chart is shown. According to the process and as shown in block 70, Farmer, FPOs, Traders, and Mandi can all trade
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In block 71, Farmer, Farmer Producer Organizations (FPOs), Traders, Mandi register themselves in the system using the individual device, for example, computer and/or handheld device like mobile phone, and providing appropriate information. The system automatically detects the location of the users at the time of registration or through the API of any integrated system. The system uses a GPS-based local assessment approach to identify the user's geographic location and the system displays information on neighboring or local farmers, FPOs, traders, and mandis, as well as information on the registered users in the area as shown in blocks 73, 74, 75 & 76, respectively.
If the user is satisfied, as shown in block 77 and the answer is YES (see block 78), then the user sells the commodity/products. If the user is not satisfied, as shown in block 79 and the answer is NO (see block 80), then the user uses the search-based option, as shown in block 81 to find out farmers, FPOs, traders and mandis in other areas as shown in the blocks 82, 83, 84 & 85, respectively.
If the user is satisfied, as shown in block 86 and the answer is YES (see block 87), then the user sells the commodity/products. If the user is not satisfied and answer is NO (see block 88), then the user uses the search-based option, as shown in block 89 to find out farmers, FPOs, traders and mandis in other countries as shown in blocks 90,91, 92 & 93, respectively.
If the user is satisfied, as shown in block 86 and the answer is YES (see block 87), then the user sells the commodity/products. If the user is not satisfied and the answer

89 to find out farmers, FPOs, traders and mandis in other countries as shown in blocks 90,91, 92 & 93, respectively.
If the user is satisfied, as shown in block 94 and the answer is YES (see block 95), then the user sells the commodity/products. If the user is not satisfied and the answer is NO (see block 96), then the user uses search-based option, as shown in block 97 to find out farmers, FPOs, traders and mandis available locally and as shown in blocks 73, 74, 75 & 76, respectively, and sell the commodity/products.
Thus, it is seen that the invented system comprises several layers. If the user is dissatisfied with the info relating to local area farmers, FPOs, traders, and mandis or want to know the information in a larger / another area the system provides the search-based facility to the user, and the user can search for other area farmers, FPOs, traders, and mandis through this system. The system shows the information about other areas information. If the user is satisfied with the information about the farmers, FPOs, traders, and mandis then the user opts to sell and purchase the products using the invented system and method. But if the user is dissatisfied with the search-based information about the farmers, FPOs, traders, and mandis then the system offers another option to look for additional information about farmers, FPOs, traders, and mandis in other countries.
Thus, the invented system enables the farmer, FPOs, traders, and Mandi to sell their products on the international market. Similarly, Farmers, farmer groups, traders, and agricultural markets of the foreign countries are able to register themselves with the

system. The system displays information about the domestic farmer, FPOs, traders, and Mandi to the registered foreign users.
Also, if the domestic user wishes to establish a connection with an international buyer to export their product. The system provides a search-based option to the users to connect with an overseas buyer, and after the user has linked with an international buyer, the user can begin the product selling process following the international export guidelines provided by the system itself.
So, the proposed multilayer marketing platform provides the opportunity to link local, regional, and international marketing at a single place to the stakeholders involved in marketing Agri produce.
Certain features of the invention have been described with reference to the example embodiments. However, the description is not intended to be construed in a limiting sense. Various modifications of the example embodiments as well as other embodiments of the invention, which are apparent to the persons skilled in the art to which the invention pertains, are deemed to lie within the spirit and scope of the invention.

We claim:

1. A multilayer marketing platform comprising a plurality of layers for use by farmers, FPOs (farmer producer organizations), mandi and / or traders using a communication device (10) having internet service provided therewith so as to establish connection with a server (11) provided on a cloud server (12) such that to know about local farmers, local FPOs, local mandi and / or local traders, farmers, FPOs, mandi and / or traders of other areas, and farmers, FPOs, mandi and / or traders of other countries, as well.
2. The multilayer marketing platform as claimed in claim 1, wherein the communication device comprises a computer or mobile phone.
3. The multilayer marketing platform as claimed in claim 1, wherein the cloud server has complete information about local farmers, local FPOs, local mandi and / or local traders, farmers, FPOs, mandi and / or traders of other areas, and farmers, FPOs, mandi and / or traders of other countries, too.
4. The multilayer marketing platform as claimed in claim 1, wherein the platform has a search-based facility for use by user to access a local, regional, and international market and even farmers from other countries, farmers groups of other countries, traders of other countries, and Agri- markets of other countries as all the users register themselves with platform to sell their products and / or buy the products.
5. A process to use the multilayer marketing platform comprising registering with the marketing platform using communication device having internet service provided therewith by the farmer, FPOs, Traders, and / or Mandi, detecting

location of the users at the time of registration or through the API of any integrated system, identifying geographic location of the users using a GPS-based local assessment approach and displaying information about local farmers, FPOs, traders, and mandis, as well as information about all registered users irrespective of location of the users. 6. The process to use the multilayer marketing platform as claimed in claim 5, wherein the user is allowed to search for the information about the local farmer, FPOs, mandi and / traders, farmer, FPOs, mandi and / traders of other areas, and farmer, FPOs, mandi and / traders of even foreign countries and as per his / her requirements.