FORM 2
THE PATENT ACT, 1970
(39 OF 1970)
AND
THE PATENT RULES, 2003
(see section 10)
COMPLETE SPECIFICATION
TITLE: POINT OF SALE DISPLAY DEVICE
APPLICANT
(a) Name S. KARTHIK
(b) Nationality INDIAN
(c) Address # 583, 10th Main, 5th Block,
Jayanagar, Bangalore - 560 041
PREAMBLE TO THE DESCRIPTION
The following specification particularly describes the invention and the manner in which it is co be performed

DESCRIPTION
A SCALABLE DISPLAY DEVICE FOR ADVERTISEMENTS AND PRODUCTS
The invention relates display system for exhibiting products and advertisements in both indoor and outdoor environments. It can easily be adapted for displaying light weight goods within a shop or for displaying publicity material relating to a product. It can also be adapted for display of the object as well as any related publicity at the same time.
Most display systems available today are fabricated with metal members to support the structure of the display. The display systems now available are not scalable. Almost all display systems incorporating high quality images are made of plastic or vinyl sheets on the surface with the internal structure made of mild steel, aluminium or other alloys. The various display systems are custom built in terms of their size and other qualities and are mostly not collapsible or foldable. The display systems available now cannot be stacked one upon another to form a larger display. The displays now available contain a very high degree of plastic and other non-biodegradable substances.
The use of display systems for advertisement campaigns is increasing. They are also being used within the confines of supermarkets and shopping malls for various purposes and as free standing displays or hangings from vantage positions. All of these display systems contain a very high degree of non¬biodegradable material. The increased use of these displays aggravates the problem of pollution and increases the burden on the environment in general. Therefore there is a pressing need for advertisement display systems that incorporate more of bio-degradable material derived from renewable resources.
The principal object of this invention is minimise the use of non-biodegradable materials in display systems that are primarily meant for use at the point-of-sale and may also be adapted for certain other uses. Another object of the invention is to use recycled materials to the greatest extent possible in such display systems. A further object of this invention is to lower the cost of display systems by relying on low cost materials.
Accordingly the display system consists of cuboidal box shaped building

blocks made in the manner hereinafter described and joined together using connectors made of plastic and finally mounted on legs made of plastic to form a free standing, light-weight and environment friendly display system for advertisements or products. The words cuboidal box, building blocks and box are used interchangeably in the course of this description to mean one and the same object.
The requisite images and text are printed upon art board having a thickness of 210 g.s.m. and above and laminated with a coat of polyurethane or varnish on the exterior for creating a glossy surface that is resistant to fading on being exposed to dust, heat and light. The printed and laminated art board is then machine pasted on 3 ply E-flute or F-flute corrugated board. The specifications of the 3 layers used in making the E-flute or F-flute corrugated board are as follows:
i.Top layer is made of 130 g.s.m. kraft paper, having strength of upto 30BF ii. Middle layer is made of 170 g.s.m. kraft paper having strength of upto 30BF iii. Bottom layer is made of 170 g.s.m. liner kraft paper, having strength of upto 30BF.
The printed art board pasted onto corrugated boards is then die cut and punched along pre-determined fold lines, so as to make it easily foldable into a cuboidal box of the desired size. After die cutting and punching it is ready for being folded and pasted along the margins to form cuboidal boxes. Thereafter the display is ready for assembly.
For the purpose of assembling the display system, the box intended to form the bottom of the display is mounted in the legs made of plastic and then remaining boxes are mounted on top of the box at the base and connected to the box below using plastic connectors. The boxes are mounted in such order and fashion so as to display the requisite text and images in the pre¬determined order.
The printing on external side is done keeping in mind the end use. The printing is done on one or both of the larger faces of the cuboidal box. It can be printed on both sides if it is intended to be used as a two sided display. The invention also provides a method of displaying images independent of their size by using

any number of the cubiodal boxes that are the building blocks of the display system.
Figure 1 in the drawings depicts the cut material, with the fold lines for fabricating the cuboidal box shaped elements forming the display.
Figure 2 depicts the cut material depicted in Figure 1 after it has been folded to form the cuboidal box shaped elements that are needed to form the display device
Figure 3 depicts another basic element necessary for forming the display system, viz., the connector that helps connect one cuboidal box shaped element to the next.
Figure 4 depicts yet another basic element that necessary to create the display system, viz., the leg. A combination of two or more of these legs fixed to the base of the display system lends stability to it and enables it to stand freely.
Figure 5 depicts cuboidal boxes in various stages of fabrication and the same being finally fixed with legs and the joining strips. It shows the assembly of the various individual elements of the display system.
Figure 6 depicts how the box shaped elements are stacked one on top of another to form a display of required size.
Art board having a thickness higher than 210 g.s.m. and suitable for printing is selected and images and text required to be displayed are printed upon it and the printed surface of the paper is laminated. Thereafter it is machine pasted onto E«flute or F-flute corrugated board. After machine pasting, the art board and corrugated paper board is die-cut and die-pressed along pre-determined lines for easier folding. The material is then folded along the marked lines and pasted along the margins to form cuboidal boxes of required sizes depending on the size of the publicity material to be displayed. The individual boxes are capable of being joined with one another to form a composite structure upon which to display the publicity material. The boxes formed by folding of printed and laminated paper are joined to one another by means of connectors made

of rigid plastic. Finally, in case of a standing display that may require to be moved from one place to another legs made of plastic are attached. No legs are used in cases where the display is to be placed covering an entire wall and in cases where the displays of smaller sizes are hung from vantage positions.
There are a number of improvements in this invention when compared to displays for similar use that are now available. The first and foremost improvement is with regard to scalability depending on the size of display required. None of the methods or systems now available provides the option of scalability depending on the size required. Every display has to be custom built according to the size required.
The second improvement is with regard to use of bio-degradable material for making a major portion of the display system. The display is primarily made of recycled paper. It constitutes more than 85% of the bulk of the display system. Since it is made of recycled paper is both bio-degradable and eco-friendly.
The third improvement is with regard to the weight of the display system. Since the display is made primarily of paper and does not use any other material for reinforcement, it is very light in weight and can also adapted for hanging from a vantage point. The light weight also permits it to be shifted easily without much effort.
The fourth improvement is the modular nature of the display enabling it to be easily set up in a short period of time. The boxes can be easily formed by folding the material along the die-pressed lines marked on it and pasting along the margins. The boxes can be joined with one another and mounted on legs or hung from any support without expending much time. The invention thus helps save time required for setting up a display.
The fifth improvement is with regard to ease of disassembling and transportation of the display. The modular nature of the display permits easy disassembly and the modules can be stacked together into a container and transported easily to another place and assembled once again in another location without much effort.
The invention is primarily intended for display of publicity material at a point-of-sale. It can also be used in an out-door environment as the coating on the

exterior of each module provides protection for the underlying print from ultra¬violet rays. It can provide both free standing displays and hangings that can be suspended from any support at a vantage point. Its light weight permits it to be used to create a display covering an entire wall if necessary. It can also be adapted to support small objects for display of the items along with the publicity relating to the items.
Although the invention has been described with reference to specific embodiments, this description is not meant to be construed in a limiting sense. Various modifications of the disclosed embodiments, as well as alternate embodiments of the invention, will become apparent to persons skilled in the art upon reference to the description of the invention. It is therefore contemplated that such modifications can be made without departing from the spirit or scope of the present invention as defined

CLAIMS I claim
1. A scalable display device consisting essentially of
• cuboidal box shaped elements made of Art Board pasted onto E-flute or
F-flute corrugated board, with high quality offset or any other like
printing process and lamination on art board, forming the exterior of the
cuboidal box shaped elements, each such element capable of being
joined together with other like elements by the use of rigid connectors
• legs made of plastic or metal to support the assembly of cuboidal box
shaped elements as a free standing display
2. The device defined in claim 1 adapted for display of an advertisement or other publicity material split into rectangular sections that can be printed onto one or both of the larger faces of each of the cuboidal elements defined in claim 1 and assembled together to form a display of required size.
3. The combinations defined in claim 1 and claim 2 without the legs and suspended from a height
4. The combinations defined in claim 1 and 2 adapted for display of light
weight goods by fixing either such objects or their light-weight replica on the
sides of the display using adhesives or by other means.
5. A device for display of advertisements or products substantially as herein
above described in the specification with reference to the accompanying
drawings.