We Claim
1. An apparatus comprising:
circuitry configured to
receive a request for service information from an information processing apparatus via a network, the service information including a content category and a plurality of service categories associated with the content category,
generate a primary web-browser query based on the received service information,
determine at least one service providing server based on the generated primary web-browser query, each determined service providing server providing services corresponding to at least a subset of the service categories associated with the content category,
generate a secondary web-browser query for each service category associated with the content category, based on the information processing apparatus being an authorized device that can access service corresponding to the each service category,
transmit a service response information to the information processing apparatus, the service response information including display object information for a predetermined number of objects corresponding to each service category associated with the content category, and
update periodically, the transmitted service response information.
2. The apparatus as claimed in claim 1, wherein the request for service information includes a type of the information processing apparatus, a device ID of the information processing apparatus, a country of the information processing apparatus, and an application ID of an application of the information processing apparatus.
3. The apparatus as claimed in claim 2, wherein the circuitry is further configured to
determine whether the country of the information processing apparatus is a service supported country, and
transmit the service response information to the information processing apparatus only upon a successful determination of the country of the information processing apparatus being a service supported country.

4. The apparatus as claimed in claim 1, wherein the circuitry generates the primary web- browser query as an HTTP query based on a query generating script to access the service.
5. The apparatus as claimed in claim 1, wherein the display object information includes an icon image for each of the predetermined number of objects corresponding to each service category.
6. The apparatus as claimed in claim 1, wherein the circuitry is further configured to transmit display object information including text to the information processing apparatus.
7. The apparatus as claimed in claim 6, wherein the circuitry is further configured to transmit display object information including an icon to the information processing apparatus, and the information processing apparatus is configured to display the text only when a cursor of the information processing apparatus is positioned on the icon.
8. The apparatus as claimed in claim 1, further comprising:
a storage device configured to store the service information.
9. The apparatus as claimed in claim 1, wherein the request for service information includes a search key used to search for content category.
10. The apparatus as claimed in claim 9, wherein the circuitry receives the request for service information including information on a region of the information processing apparatus.
11. The apparatus as claimed in claim 1, wherein the circuitry receives the request for service information including information limiting a number of pieces of information.

12. The apparatus as claimed in claim 1, wherein the service response information includes the generated secondary web-browser query and display object information includes size information of each of the display objects corresponding to the service category.
13. The apparatus as claimed in claim 1, wherein the circuitry is further configured to display, on a display panel of the information processing apparatus, an icon for each of the display objects corresponding to the service category, the icon being used to access the available service.

14. The apparatus as claimed in claim 1, wherein the circuitry is further configured to:
verify, availability of service for each service category of the plurality of service categories associated with the content category; and
modify, based on the verification, service information corresponding to each service category that is stored in a storage device.
15. A method comprising:
receiving a request for service information from an information processing apparatus via a network, the service information including content category and a plurality of service categories associated with the content category;
generating a primary web- browser query based on the received service information; determining, by circuitry, at least one service providing server based on the generated primary web-browser query, each determined service providing server providing services corresponding to at least a subset of the service categories associated with the content category;
generating a secondary web-browser query for each service category associated with the content category, based on the information processing apparatus being an authorized device that can access services corresponding to the each service category; transmitting a service response information to the information processing apparatus, the service response information including display object information for a pre-determined number of objects corresponding to each service category associated with the content category; and updating periodically, the transmitted service response information.