TECHNICAL FIELD OF THE INVENTION
This invention generally relates to digital advertisement, and more particularly to adaptive
digital advertisement in real-time.
BACKGROUND OF THE INVENTION
The advent of digital era has ushered new arenas of business development and advertisement
opportunities previously unheard of, for example after primary research, it has been found
that a patient spends a substantial amount of time i.e., 15-60 minutes at most of such instances waiting in the doctors’ waiting room before the patient gets to see the doctor irrespective of
whether the patient have had a prior appointment or the patient is a regular at that doctor’s premises. While the patient is waiting, the patient may generally idle around or engage with persons accompanying the patient. Recent scenarios have shown end-consumer/patients fiddling with their cell phones and other such personal digital assistants. Another probable
scenario may encompass the patient to look around for magazines/ newspapers or any other
form of literature available at the waiting room that may help the patient to pass the long
waiting time.
Irrespective of the different dimensions of the waiting rooms there is substantial vacant space
on the walls and other periphery of such waiting rooms. Some portions of such vacant space
may house content and print media that mostly pertain to unpronounceable medical jargon
and pictorial charts about human anatomy that the patient is clueless about.
Such scenarios may also be observed at various service/product providers that may require
end consumers to wait out a considerable interval of time before they can avail the service, such as, but not limiting to, service and repair stations for automobiles, electronic gadgets, public related consultancy firms, essential services contact centres. The time spent at such premises to avail such services is totally unproductive and may cause irritation to end
consumers that may have to suffer them.
In addition, sectors such as BFSI, FMCG, Consumer Healthcare companies, industries related to automobiles, house hold appliances, digital wallets to name a few are always on the lookout for new avenues and ways to promote and advertise their offerings to existing and probable target audience The skewed ratio of demand and supply may entice such entities with the perfect opportunity to pitch their product/service offerings to a 100% potential customer when 100% of the customers attention may be focussed towards their products/service offerings. .
The present invention aims at achieving the objective to the next level and provides one such
system and method.
OBJECT OF THE INVENTION
The main object of the present invention is to provide a system and method to engage the
end-consumer/patient occupied with interactive digital infotainment while waiting to avail
the desired services/products.
Another object of the present invention is to provide a system and method for digital
advertisements that may be customized in real-time based on generic profiling of endconsumer/patient deduced on basis of customer’s responses to interactive digital infotainment apart from the end-consumer’s history with the service provider.
Other objects and advantages of the present invention will become apparent from the
following description taken in connection with illustrations and examples to further disclose
the aspects of the present invention.
20 SUMMARY OF THE INVENTION
The present invention provides a system and method for an adaptive digital advertisement in
real time for the end-user/end-consumer/patients waiting in the waiting area for their
appointment. The invention allows end-consumer/patients or the members accompanying the
25 end-consumer/patients to interact using the system and its method of operation thereby
educating them with respect to the advantages, unique features, availability, various
promotional schemes pertaining to the services offerings/products The system is
customizable based on the end-user/patients history with the service providers.
30 The present invention also enables the end-consumer/patients or the members accompanying
the end-consumer/patient to choose a category of their choice from available list of categories
for receiving information. In addition to the information, the present invention while using
4
the system, shows advertisements simultaneously which do not interrupt the content viewed
by the patient or the members accompanying the patient.
Other objects and advantages of the present invention will become apparent from the
5 following description.
BRIEF DESCRIPTION OF DRAWINGS
The present invention will be better understood after reading the following detailed
10 description, there will be described the invention by specific embodiments, with reference to
the accompanying drawings in which:
Fig. 1 represents a user module (clinTab) and an information module (docTab)
Fig.2(a) represents the features of user module
Fig 2(b) represents features of information module
15
DETAILED DESCRIPTION OF THE INVENTION
These and other features and advantages of the present invention may be incorporated into
certain embodiments of the invention and will become more fully apparent from the following
20 description and claims or may be learned by the practice of the invention as set forth
hereinafter.
Accordingly, those of ordinary skill in the art will recognize that various changes and
modifications of the embodiments described herein can be made without departing from the
25 scope of the invention. In addition, descriptions of well-known functions and constructions
are omitted for clarity and conciseness.
Features that are described and/or illustrated with respect to one embodiment may be used in
the same way or in a similar way in one or more other embodiments and/or in combination
30 with or instead of the features of the other embodiments.
The terms and words used in the following description and claims are not limited to the
bibliographical meanings, but, are merely used to enable a clear and consistent understanding
5
of the invention. Accordingly, it should be apparent to those skilled in the art that the
following description of exemplary embodiments of the present invention are provided for
illustration purpose only and not for the purpose of limiting the invention.
5 It is to be understood that the singular forms “a,” “an,” and “the” include plural referents
unless the context clearly dictates otherwise.
It should be emphasized that the term “comprises/comprising” when used in this specification
is taken to specify the presence of stated features, integers, steps or components but does not
10 preclude the presence or addition of one or more other features, integers, steps, components
or groups thereof.
The terms user, end-consumer/patients, member(s) accompanying the end-user/patient means
any user of the present invention and therefore, these terms are used interchangeably in the
15 specification as per the requirement for explanation.
The present invention provides system and method for advertisements which is interactive in
the form of sponsored crosswords and puzzles. The present invention keeps the end-user
patient busy while waiting and give the advertiser enough logo presence. The present
20 invention also facilitates infotainment and adaptive advertisement such as, but not limiting
to, health education and advertisement of blood glucose checking device inside a diabetes
doctor’s clinic or a blood pressure monitoring machine with unique feature or comparatively
cheap as compared to products in the market.
25 In an embodiment of the present invention the system of present invention for adaptive digital
advertisement in real-time may comprise of: user module, user database, link module, link
database, information database, interface, display device. The user (herein the doctor or
hospital) is required to login into the system using the login id and password. On entering the
details, the details are sent to user database by user module for validation. On successful
30 validation, information database displays all the categories of information available to the
users on the display device. On selecting a particular category, the information database
displays the relevant information with respect to the selected category on the display device
via interface.
6
The user (herein patient(s) or member(s) accompanying the patient(s)) may enter their details
such as name, age, email address, doctor’s name etc. to access personalized information. The
details are sent by link module to the link database to access the information related to the
5 illness of the patient. On receiving the details, the link module sends request to the
information database to retrieve the information related to the illness and the details are
displayed on the display device via interface.
In addition, the system also enables simultaneous display of advertisement of products or
10 services along with the information displayed to the patient or the member(s) accompanying
the patient. The information module also retrieves advertisements related to the selected
category or illness of the patient user and displays the contents of the advertisement
simultaneously via the interface.
The method for adaptive digital advertisement in real-time the method comprising:
15
logging into the system by user (herein the doctor or hospital) using login id and password;
sending the login id and password to user database by user module for validation;
displaying all the categories of information available to the users on the display device for
selection by information database, on successful validation;
20 selecting a particular category and displaying the relevant information by information
database with respect to the selected category on the display device via interface.
The method of present invention also allows the user (herein patient(s) or member(s)
accompanying the patient(s)) to enter their details such as name, age, email address, doctor’s
25 name etc. to access personalized information. The method requires sending the details by link
module to the link database to access the information related to the illness of the patient. On
receiving the details, sending the request by the link module to the information database to
retrieve the information related to the illness and then displaying said details on the display
device via interface.
30
In addition, displaying advertisement of products or services simultaneously along with the
information to the user. The information module also retrieves advertisements related to the
7
selected category or illness of the user and displays the simultaneously via interface on the
display device.
The present invention provides a system and method with content in the following categories,
5 but not limited to:
S. No Categories
1 Quiz and Crossword
2 HealthCare
3 Beauty and Wellness
4 Economic
5 Stocks
6 Weather
7 News
8 Sports
9 Fashion
10 Trends
11 About Us
12 Clinic Doctors Content
13 Tech
14 Films
15 Music
16 Environment
17 Delhi
18 Lifestyle
19 Science
20 Earth
21 Top 10
22 Infographics
23 Games
24 Stocks
25 Auto
26 International
27 Travel
28 Food
29 Architecture
30 Traffic
31 Art
32 What’s happening around me
33 Business
34 Education
8
The present invention implements the aforesaid categories by providing system and method
with a safety mechanism. The system is incorporated with interesting content to get more user
friendly. While using the system, the user/customer/patient is shown advertisements which
5 do not interrupt the content that they are viewing.
The system and method of present invention provides the content to be:
Real time
Continuous
10 Interactive
Personalized
Easy
Feedback driven
Analysed
15
The present invention customizes or changes the information to be displayed to the user as
per the selections. The information displayed is real time, continuous, interactive,
personalized, easy, feedback driven after analysis.
While the present invention has been described with reference to one or more preferred
20 aspects, which aspects have been set forth in considerable detail for the purposes of making
a complete disclosure of the invention, such aspects are merely exemplary and are not
intended to be limiting or represent an exhaustive enumeration of all aspects of the invention.
The scope of the invention, therefore, shall be defined solely by the following claims. Further,
it will be apparent to those of skill in the art that numerous changes may be made in such
25 details without departing from the spirit and the principles of the invention.

1. A system for adaptive digital advertisement in real-time comprising:a user module coupled to;a user database; and a link module; coupled toa link database; and an information module; coupled to an information database; and
an interface; wherein, user details are sent to the user database by the user module for validation to log in; on successful validation, the information database provides all the categories of information available to the users; on selecting a category, the information database provides the relevant information
with respect to the selected category using the interface; on observing the information provided by the information database, an enduser/patient or member accompanying the patient may provide personal information
to the link database using the link module;
the link database may provide information related to history of the end-user/patient previous engagements with the hospital/service provider;
on basis of the information provided by the linked database, the information from the
information database is modified/changed in real-time and provided to the end-user at
that instant.
2. The system as claimed in claim 1, wherein the information displayed is customizable
or personalized based on the input received from the end-user.
3. The system as claimed in claim 1, wherein the advertisement of products or services
are simultaneously displayed by the information module.
4. The system as claimed in claim 1, wherein the information displayed is, continuous,
interactive, personalized, easy, feedback driven after analysis.
5. A method for adaptive digital advertisement in real-time, the method comprising:
logging into the system by user using login id and password;
sending the login id and password to user database by user module for validation;
displaying all the categories of information available to the users on the for selection
by information database, on successful validation;
selecting a particular category and displaying the relevant information by information
database with respect to the selected category on the display device via interface.
6. The method as claimed in claim 5, wherein the information displayed is customizable
or personalized based on the input received from the user.
7. The method as claimed in claim 5, wherein the advertisement of products or services
are simultaneously displayed by the information module.
8. The method as claimed in claim 5, wherein the information displayed is real time, continuous, interactive, personalized, easy, feedback driven after analysis.