Claims:We claim:
1. A system for analyzing consumer trend to advertisements comprising of:
a. a user interface for receiving input;
b. an internal database of the website storing consumer information;
c. a computer/laptop of individual; and
d. advertisement display through website.
2. The method for analyzing consumer trend to advertisements comprising the steps of:
a. giving promotional offers to consumers;
b. generating targeted advertisements for selected consumers;
c. delivering the targeted advertising to the consumer for display on the web site;
d. monitoring the consumer behavior depending on the advertisements and promotions; and
e. analyzing the consumer behavior based on the data.
3. The method as claimed in claim 2, wherein the said selected consumers are chosen on the basis of the products purchased by consumer on the basis of promotional advertisements sent by the website.
4. The method as claimed in claim 2, wherein the said customer analysis is on the basis of influence of the advertisements and /or promotions to the consumer to make purchases.
, Description:Technical field of the invention:
The present invention generally relates to purchasing trends of consumers in online shopping. The present invention more particularly relates to a system and method for analyzing purchase trend of consumer to advertisements on internet.
Background of the invention:
Sales Promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. For eg: contests, coupons, freebies, lossleaders, pointofpurchase displays, premiums, prizes, product samples, and rebates.
Sales promotions can be directed at the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions.
Sales promotion includes taking suggestions from all staff like sales team, price reductions on items, discount coupons distributed to shopkeeper, through pamphlets, through advertisements on media like TV, newspapers, and internet. Generally sales promotion is carried out through individual stores.
Another type of promotion is by giving one item free by purchasing other item (complimentary offer). Such type of offers attracts customers to buy products and automatically enhance the sales and profits. These types of promotions are selected and the better quality offer is more likely to result in additional purchase of other items. The quality of sales promotion may be affected by with the skill of individual making the selection of items.
So depending upon the purchase transactions by customers, it is very difficult to identify the purchase trend of customers. So based on selection made by customers of a particular brand and selection trends of the customers in the country, buyer preferences can be identified. On the basis of buyer preferences, this data can be collected, analyzed and used to generate selection criteria for sales promotion.
Advertisers who spend such huge sums of money want to determine whether the money is being well spent and, if not, how improvements can be made. The factors which affect the cost of an advertising and/or promotion campaign include (1) the extent of geographic coverage, (2) the advertising medium (e.g. print, radio, television), (3) how many advertising media are used, (4) frequency of use for the advertisement and/or promotion, (5) the time slot, and (6) the time duration of the campaign. The advertiser must have feedback to assess whether the campaign is working. A change in total sales is not enough. The advertiser must know is a targeted portion of the public exposed to the campaign and the consumers exposed to the campaign who purchase the product or services covered by it.
Prior art advertising techniques involve an interview conducted by phone, for example, at a shopping center. During such interview the consumer is asked to recall exposure to a particular advertisement and to disclose the subsequent purchases that were made. Results obtained with this technique are suspected because of the heavy reliance on memory, and a person's inclination may be biased depending upon interest to the interviewer. Other technique involves a particular store that has been equipped with special computer equipment to identify certain consumers and to record their purchases. Identification of the consumer is accomplished with a card given to the consumer and on which a unique code has been recorded.
One further shortcoming of the prior art is the inability to monitor whether direct mail advertising has been read or simply discarded. Direct mail constitutes about 20% of all advertising in terms of outlay. It would be highly useful for advertisers to know whether and how the consumer's purchasing behavior is affected by direct mail advertising.
So there is a need to analyze consumers based on promotional offers or advertisements made by the website. The present invention is a system and method for analyzing purchase trends of consumers to advertisements. The website monitors the customer purchases and analyzes the effect of advertisements on consumers.
Objects of the Invention:
The main object of the present invention is to increase the size of the data sample, at relatively low cost, for correlating purchasing behavior with exposure to advertising.

Yet another object of the present invention is to improve the reliability of such information and to determine the impact of promotions on consumer purchasing behavior.

Other objects and benefits of the present invention will be more apparent from the following description, which is not intended to bind the scope of the present invention.
Summary of the Invention:
Accordingly, system and method for analyzing purchasing trend of consumers to advertisements is disclosed. a system for analyzing consumer trend to advertisements comprising of; a user interface for receiving input; a internal database of the website storing consumer information; a computer/laptop of individual; and advertisement display through website. The selected consumers are chosen on the basis of the products purchased by consumer on the basis of promotional advertisements sent by the website and customer analysis is on the basis of influence of the advertisements and /or promotions to the consumer to make purchases.
Brief Description of the drawings:
Fig 1 shows the flowchart for system and method for analyzing purchasing trend of consumers to advertisements.
Detailed Description of the Invention:
The present invention is a system and method for analyzing consumer trend to advertisements.
In one embodiment, the method obtains and stores information on the purchasing behavior of consumer with respect to promotional offers such as advertisements to which consumer has been exposed.
In another embodiment, the method for analyzing consumer trend to advertisements comprising the steps of: giving promotional offers to consumers; generating targeted advertisements for selected consumers; delivering the targeted advertising to the consumer for display on the web site; monitoring the consumer behavior depending on the advertisements and promotions; and analyzing the consumer behavior based on the data; wherein the selected consumers are chosen on the basis of the products purchased by consumer on the basis of promotional advertisements sent by the website and customer analysis is on the basis of influence of the advertisements and /or promotions to the consumer to make purchases.
In another embodiment, a system for analyzing consumer trend to advertisements comprising of: a user interface for receiving input; an internal database of the website storing consumer information; a computer/laptop of individual; and advertisement display through website.
In this system, the website monitors the customer’s purchases i.e. how did the customer come to know about the product, i.e. which advertisement or promotion. The advertisements and promotions to which a consumer has been exposed are monitored together along with the purchasing behavior of that consumer, where the website monitors , how many times the ads are sent to the customer and how many times the customer had made the purchase based on the ads. This data is used to analyze that to what extent the advertisements and /or promotions are influencing the consumer to make purchases .based on this data, more relative ads are sent to the customer if the influence is high, and if influence is low, the ads are blocked from sending.
The purchasing behavior of a consumer is analyzed and record of purchases made by the consumer is stored in the internal database of the website through which a detailed analysis is carried out. The purchase records are read by consumer and depending upon which products are selected and purchased by the consumer, the purchase based on the ads by consumer,
The advantage of the present invention is to spend their money in across all categories of purchase. Consumers may receive ads/promotions, which have discounts at retail stores, restaurant coupons, and special promotions and to create an electronic bridge from the financial institution to the advertiser for the benefit of the consumer. If the consumer chooses to ignore the advertisement (no click) then the advertisement may expire after a selected time-out or upon the completion of the advertising campaign.
If the advertisement is approved by at least some of the operators of web sites that are to display the advertisements, than the order data is processed to determine the customers who fall within the market segment. The marked success of the advertising campaign is also counted.