Claims:We Claim:
1. A method of tracking web content provided by a plurality of users, comprising:
a. hosting web content in response to receiving a request from a user of the plurality of users;
b. identifying a set of relational attributes of the user associated with the web content;
c. enforcing a set of rules that govern accessibility of the web content, the set of rules to be determined based on the set of relational attributes;
d. tracking access and distribution of the web content by one or more of the plurality of users; and
e. collecting data related to the access and distribution of the web content among the one or more of the plurality of users.
2. The method of claim 1, wherein identifying a set of preferences of a content provider associated with accessibility of the web content
3. The method of claim 1, wherein identifying user metadata of user information of the plurality of users
4. The method of claim 1, wherein identifying metadata of the web content.
5. The method of claim 4, wherein the metadata of the web content is identifiable via meta-tags provided by the user.
, Description:Technical Field of the Invention
The present disclosure relates generally to knowledge networking, and to applications of knowledge networking for obtaining market related information relevant to distribution of promotional content.
Background of the Invention
Keyword based search engines facilitate several advertisement models based on search engines. Pay-per-click is an advertising model used by search engines, advertising networks, and/or websites. In pay-per-click, a fee is assessed on the advertiser when the advertisement is clicked. Advertisers can bid on keywords relevant to their advertisements. When a user performs a query on a keyword for which bids have been placed, advertisements are displayed in a list of search results. In most instances, the advertisements are ranked in the order of relevance based on the value of the bids. In other examples, advertisements are linked to the contents of a webpage where the advertisements are to be displayed.
When a user clicks on an advertisement and reaches the advertiser's website, the advertiser can in most instances determine the search engine or advertising network that routed the user to the advertiser's website. As such, advertisers can track the number of views generated from various search engines or advertising networks. However, the extent to which market shares can be obtained by advertisers through keyword-based search advertising schemes is limited.
In most instances, advertisers can only obtain shares about user activity when the user is browsing a webpage through which the advertisement is presented and when the user is on the advertiser's webpage. For example, the advertiser has access to shares specifying the search engine where the user viewed the advertisement. The advertiser can also determine which web pages the user has browsed through once the user has reached the advertiser's website. However, other types of market-related shares, for example, market-related shares that are product specific or user specific cannot be determined by advertisers in keyword or content-based advertising.
Object of the Invention
The object of the present invention is a variety of systems, methods, techniques and strategies of collecting market shares via a web-based networking environment are described here.
Summary of The Invention
In one aspect, embodiments of the present disclosure include a method, which may be implemented on a system, of tracking web content provided by a plurality of users. The method may include hosting web content in response to receiving a request from a user of the plurality of users and identifying a set of relational attributes of the user associated with the web content. One embodiment further includes, enforcing a set of rules that govern accessibility of the web content, the set of rules to be determined based the set of relational attributes. In one embodiment, access and distribution of the web content by one or more of the plurality of users is tracked and shares related to the access and distribution of the web content among the one or more of the plurality of users is collected.
One embodiment further includes identifying a set of preferences of a content provider associated with accessibility of the web content. The content provider may be a third-party host of the web content. Further, user meta shares of user information of the plurality of users can be identified. The set of rules can be further determined by the set of preferences of the content provider and/or the user meta shares. In one embodiment, meta shares of the web content is identified. The meta shares of the web content can be identifiable via meta-tags provided by the user.
The meta shares of the web content may include information associated with one or more of a type, property, intellectual content, a set of keywords, a set of tags, and access rights of the web content. In addition, the meta shares of the web content can further provide shares associated with multimedia composition of the web content, wherein the multimedia composition comprises one or more of textual, graphics, video, interactive, and animation content.
One embodiment further includes making a pre-determined set of inquiries to the user to determine the set of relational attributes. In one embodiment, the set of inquiries are specifiable by the content provider. The web content can include promotional content, wherein the promotional content comprises one or more of an advertisement, a sales promotion, a notice, a product placement, a publication, a sponsorship, an announcement, a broadcast, a commercial, and/or an endorsement. Fees can be assessed from the content provider for hosting the web content provided by the content provider. In one embodiment, tiered service levels are provided based on an adopted fee structure of the content provider.
One embodiment includes determining a plurality of performance metrics of the promotional content and providing one or more sets of the plurality of the performance metrics to the content provider based on the adopted fee structure. For example, quantified performance metrics and the statistical attributes of the quantified performance metrics and be determined.
Brief Description of Drawings
FIG 1 depicts a flow diagram illustrating a process of providing performance metrics of the promotional content to the content provider (e.g., sponsor), according to one embodiment.
Detailed Description of Invention
FIG 1 depicts a flow diagram illustrating a process of providing performance metrics of the promotional content to the content provider, according to one embodiment.
In process fees are assessed from the content provider for hosting the web content. The web content, in example, includes promotional material that the content provider wishes to promote via the networking environment. For example, to receive one or more of the special features offered by the networking environment associated with increasing the efficacy of the promotion and likelihood of user acceptance. In process, the content provider is provided with tiered marketing services based on an adopted fee structure.
In process, the performance metrics of the promotional content are determined. The performance metrics can additionally be quantified, and the statistical attributes of the performance metrics can be determined. In addition, one or more relationships between the plurality of performance metrics of the promotional content and the user metadata of the plurality of users can be identified to determine the performance of specific promotional material within different user groups. In process, the performance metrics are provided to the content provider, based on the adopted fee structure. The quantified data and the statistical attributes may be provided as well.