Claims:We claim:
1) System and method for competition scouting for hospitality sector by using big data technology is comprising of:
a. Competition scouting web application;
b. Any electronic device which has active internet connection;
c. Backend server – All data related to competition scouting for hospitality sector is stored on server and application is installed on server; and
d. Any open-source framework like Hadoop for data analysis which stored data on big data
2) The system claimed in claim 1, provides the detailed data of competitor hotel/restaurant with the help of big data technology.
3) The system claimed in claim 1, provides help to hotel management team to in the planning business strategy to attract the customer over the other hotel competitor.
, Description:Field of the invention:
The present invention is related generally to the hospitality sector, and more particularly to system and method for competition scouting by using big data technology.
Background of the invention:
Competition is in between at least two parties who strive for a common goal and this goal is not shareable. In competition, one’s gain is the other’s loss.
Industry competition related to businesses which sells a similar product or service. Every industry has competitors but, in some cases, industry competition is so terrible where companies fight for the business of potential customers.
In hospitality sector, competition is terrible. Every hotel is competitor of another one. To make business profit, hotels must stay think innovative and must implement new ideas for attracting the customer. There are two main factors based on which competition is depend. These two factors are: technological adaptation and changing customer profile.
To business properly and profitably every hotel must know and understand what their competitor selling and doing business, what is their strong points, what is their weak points, why customer choose them, what they offer to customer, what would be there plan. To answer all the above questions any hotel management must to do scouting of competitor and plan accordingly to do changes or modification in their proposed plans.
Every hotel/restaurant have some plus point and some minus point. And competitor always take an advantage of minus point of each other. The hotel management while planning any business strategy always think how their competitor plans and how it is working. Due to this research it is possible to hotel/restaurant team to plan their business strategy to run business smoothly with profit.
There is a system having scouting features inventions, which are patented, are listed below.
US patent application US20140244520A1 by Scott Hunter Wurtele, Paul Edward Wagorn, Daniel Jonathan Knopp discloses Method of managing a crowdsource scouting system. A system and method of managing a server based multi-member or crowdsourced scouting process for client sponsored technology, product, or prior art searches. Clients submit search requests with non-confidential and often confidential parts, and associated search constraints, often via electronic client workspaces. This is stored in the system database. Members and their associated member information are also stored in the system database. Potentially interested members are contacted, given non-confidential information, and NDA submitting members then are provided with any confidential part of the search. Members then utilize their own networks to generate search leads. Member submitted leads are then evaluated either automatically or via administrator system dashboards, and passing leads given to clients for review or approval. Efficiency is enhanced by allowing various types of member-client feedback during the process. Funds or other rewards are dispersed to those members who submit client approved leads.
Though the prior art patent discloses Method of managing a crowdsource scouting system, they do not give any perfect solution for competition scouting system for hospitality.
Big data is a field that treats ways to analyse, systematically extract information from, or otherwise deal with data sets that are too large or complex to be dealt with by traditional data-processing application software.
Object of the invention:
The primary object of the present invention is to provide system and method for competition scouting for hospitality sector by using big data technology.
Another object of the present invention is to provide system and method for competition scouting which analyses data from various online site, social site of competitor hotel/restaurant with the help of big data technology.
Another object of the present invention is to provide system and method for competition scouting which provides the detailed data of competitor hotel/restaurant with the help of big data technology.
Another object of the present invention is to provide system and method for competition scouting which help hotel management team to plan accordingly to attract the customer with profitability.
Summary of the invention:
The present invention system and method for competition scouting for hospitality sector by using big data technology. The competition scouting system is comprising of;
Competition scouting web Application
Backend Server – All data related to competition scouting for hospitality sector is stored on server and application is installed on server
Any Electronic device which has active internet connection
Any open-source framework like Hadoop for data analysis which stored data on big data
Hotel/restaurant marketing manager opens the invention application. Manager can see the list of competitor hotel/restaurant on the screen of an electronic device. Manager selects any one competitor from the list and check for scouting option. When manager select scouting option, then on the screen manager will see the comparison chart of various point of hotel and selected hotel/restaurant. This chart includes various features of hotels which directly or indirectly affects hotels business. From this chart, manager can know and understand what their competitor is offering and in which manner and at what cost. With this information, it is easy to hotel manager to plan their business strategy to gain more profit than others.
Brief description of the drawings:
Fig.1 illustrates sample comparative chart of hotels.
Fig. 2 illustrates flowchart of system and method for this invention.
Detailed description of the invention:
The present invention system and method for competition scouting for hospitality sector by using big data technology.
Big Data Technology can be defined as a Software-Utility that is designed to Analyse, Process and Extract the information from an extremely complex and large data sets which is difficult for the Traditional Data Processing Software.
Big data includes vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather and now for hospitality sector also.
The system and method for competition scouting for hospitality sector by using big data technology is comprising of contents;
Competition scouting web Application
Backend Server – All data related to competition scouting for hospitality sector is stored on server and application is installed on server
Any Electronic device which has active internet connection
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The embodiment of present invention includes backend server which stored data related to competition scouting for hospitality sector. At this server, big data stores the data of competitor and when hotel (user) asked for any competitor hotel data then it represents it in the comparative chart format.
Big data describes the large sets of data that come into a business plan for daily basis. This data is varied and come from a wide range of different sources such as customer opinions from review sites, social media, internet forums and travel publications. For competition scouting in hospitality sector, these data sets are related to competitor hotels/restaurants and their strong and weak points from the point of view as a competitor.
Fig.1 illustrates example of comparative chart of two hotels. Big data analyses the data such as added-value facilities in guest rooms, central sales or reservation system, choice of room type for guests, consistent accommodation standards, consistent service standards, convenient locations, corporate contracts, customer loyalty and repeat business, customer surveys and feedback, design and look of guest bedrooms, disciplined operational controls, efficiency of guest service, geographic coverage of hotel network good value restaurants, guest bedroom comfort level, guest security, guest recognition, hygiene and cleanliness, low prices, operational flexibility and responsiveness, quality audit, quality standards, responsiveness to customer demands, size of guest bedrooms, size of hotel network, standardized hotel design, strong brand differentiation, value for money accommodation of competitor hotel and then make a comparative chart of hotel and selected comparative hotel which shows strength and weakness of hotels. By seeing this chart on the screen, hotel manager can plan business strategy in a such way it can overcome their competitor.
Fig. 2 illustrates system and method for competition scouting for hospitality sector by using big data technology is comprising of the steps are as;
Step 1) Hotel marketing manager opens the web application of competition scouting on any electronic device
Step 2) Manager choose one hotel for scouting from the list of competitor hotels
Step 3) With the help of big data analytics, hotel manager gets a comparative chart including various points of selected hotel and manager’s hotel
Step 4) Manager can plan business strategy to give attractive offers to customer for good business
The present invention discloses system and method for competition scouting for hospitality sector which uses big data technology. Big data gives clear idea of competitors and provide good opportunity to hotel to see what other hotels are offering their customers. Big data analyses data from various sources such as, review sites which tells customer opinions, social media, various travel forums. Big data gathered all this data then processed it and find the useable data concerned with hotel. Suppose, one competitor is praised for their restaurant menu regularly by customers but it is criticised for customer service. With this information, hotel can plan to capitalise on rival’s weakness and learn about its strength,
The embodiment of present invention is mainly based on scouting of competitors. There are some factors which should be considered while considering the competitive hotel. These features are:
Accommodation type – It checks whether there is any similarity between both hotels or not.
Hotel Category – It checks for same category or having the same number of stars for both hotels.
Proximity – It checks whether the hotel is near to other one. Both hotels are located in the same neighbourhood or not.
Service quality – It checks quality of service of both hotels before it is considering as competitive hotels.
Benefits for business travellers – Checks whether both hotels are appropriate for business meetings or not.
Entertainment service – Checks whether both hotels are providing the entertainment services or not.
By considering these factors, the name of hotel is added into competitors list. And check is done
There are some advantages of the present invention such as;
It gives clear idea about number of hotel/restaurants are competitor to the hotel. As it has criteria for considering the hotel as competitor.
It provides the hotel marketing team the analysed data about competitor hotel/restaurant.
Comparative chart shows strength and weakness of hotel with comparative hotel.
The present invention can be better understood with the help of examples.
Example 1:
Hotel X marketing manager opens the invention web application. Manager select Y hotel from the list which is competitor of X. Manager select scouting option, then on the screen manager will see the comparative chart of X and Y hotel. This chart includes various features of hotels which affect the business of hotel. Manager of X get to know that restaurant menu of Y is very good but its customer service is bad. With this information, manager of X can plan business strategy in such a way that restaurant menu should be improve.
Example 2:
Hotel P marketing manager opens the invention web application. Manager select T hotel from the list which is competitor of P. Manager select scouting option, then on the screen manager will see the comparative chart of P and T hotel. This chart includes various features of hotels which affect the business of hotel. Manager of P get to know that restaurant menu of T is not providing any entertainment facility. So, manager of P plan to start entertainment facility such as pool party or theme party to attract customer which make a good business.
It should be kept in mind that the described embodiment(s) is only presented by way of example and should not be construed as limiting the inventive concept to any particular physical configuration.
The present invention is not limited to components, which is mentioned in the description. Based on the same concept, competition scouting system for hospitality sector can be built. Those who are familiar in the art will understand that a number of variations may be made in the disclosed embodiments, all without departing from the scope of the invention, which is defined solely by the appended claims.