DESC:TECHNICAL FIELD
The disclosed subject matter relates generally to bi-directional content processing and communication. More particularly, the disclosed subject matter relates to a system and method for computing a duration at which a user may perceive a visual percept and displaying acurated content to correspond to the duration of perception of the user.

BACKGROUND
[001] Displaying content that corresponds to a user’s surroundings andgeographic location allow advertisers to reach a wide range of viewers. Thecontent may include advertisements, promotional offers, and the like. Theuser may include an individual or a group of individuals, stationary or inmotion. The selection of content for display is generally based on thegeographic location of the user and does not take into account the durationfor which the content will be exposed to the user. The duration of exposureof the content may be the duration for which the content might be displayedto the user. The duration of exposure directly affects the duration ofperception of the user. The duration of perception may refer to the intervalof time for which the user may remain in a field of view of the displayedcontent. The duration of exposure and the duration of perception, both affectthe degree of influence that the content may have on the user. The contentthat is curated to correspond to the duration of perception of the user,enhances the possibility of the user to perceive the content and to act uponit. For example, if the user is travelling in a high speed location thendisplaying the content of a shorter length may be preferred as the user willhave little time to perceive the content. Similarly, if the user is travellingduring peak traffic hours or is in a stationary state then displaying thecontent of a longer length may be preferred as the user will have more timeto perceive the content.
[002] In the light of aforementioned discussion there exists a need for asystem and method that can effectively address the shortcomings discussedabove.

BRIEF SUMMARY
[003] The following presents a simplified summary of the disclosure inorder to provide a basic understanding to the reader. This summary is not anextensive overview of the disclosure and it does not identify key/criticalelements of the disclosure or delineate the scope of the disclosure. Its solepurpose is to present some concepts disclosed herein in a simplified form asa prelude to the more detailed description that is presented later.
[004] An objective of the present disclosure is directed towards a systemthat facilitates computation of a duration of perception of at least one user.
[005] Another objective of the present disclosure is directed towards asystem that facilitates curation of a content that corresponds to the durationof perception of at least one user.
[006] Another objective of the present disclosure is directed towards asystem that facilitates displaying of the curated content to at least one user.
[007] Another objective of the present disclosure is directed towards amethod for computing the duration of perception of at least one user.
[008] Another objective of the present disclosure is directed towards amethod for curating the content that corresponds to the duration ofperception of at least one user.
[009] Another objective of the present disclosure is directed towardsproviding the content that corresponds to the duration of perception of theuser, thereby optimizing a duration of exposure of the content to at least oneuser.
[0010] Another objective of the present disclosure is directed towardsproviding the content that corresponds to the duration of perception of theuser, thereby optimizing the influence of the content on at least one user.
[0011] Another objective of the present disclosure is directed towardsproviding the content that corresponds to the duration of perception of theuser, thereby optimizing the user engagement.
[0012] Another objective of the present disclosure is directed towardsproviding the content that corresponds to the duration of perception of theuser, thereby increasing the possibility of the user to act upon the content.

BRIEF DESCRIPTION OF DRAWINGS
[0013] Other objects and advantages of the present disclosure will becomeapparent to those skilled in the art upon reading the following detaileddescription of the preferred embodiments, in conjunction with theaccompanying drawings, wherein like reference numerals have been usedto designate like elements, and wherein:
[0014] FIG. 1 is a block diagram of a system that is configured to computea duration of perception of at least one user and display a correspondingcontent.
[0015] FIG. 2a is a block diagram of server end that is configured to displaythe corresponding content to at least one user according to an embodimentof the present disclosure.
[0016] FIG. 2b is a block diagram of a display end according to anembodiment of the present disclosure.
[0017] FIG. 3 is a flowchart illustrating an exemplary method for displayingthe content that corresponds to the duration of perception of at least one useraccording to an embodiment of the present disclosure.
[0018] FIG. 4 is a flowchart illustrating an exemplary method for displayingthe content based on the duration of perception of at least one user computedat a server end.
[0019] FIG. 5 is a flowchart illustrating an exemplary method for displayingthe content based on the duration of perception of at least one user computedat a display end.

DETAILED DESCRIPTION
[0020] It is to be understood that the present disclosure is not limited in itsapplication to the details of construction and the arrangement of componentsset forth in the following description or illustrated in the drawings. Thepresent disclosure is capable of other embodiments and of being practicedor of being carried out in various ways. Also, it is to be understood that thephraseology and terminology used herein is for the purpose of descriptionand should not be regarded as limiting.
[0021] The use of “including”, “comprising” or “having” and variationsthereof herein is meant to encompass the items listed thereafter andequivalents thereof as well as additional items. The terms “a” and “an”herein do not denote a limitation of quantity, but rather denote the presenceof at least one of the referenced item. Further, the use of terms “first”,“second”, and “third”, and the like, herein do not denote any order, quantity,or importance, but rather are used to distinguish one element from another.
[0022] Referring to FIG. 1, is a block diagram 100, illustrating a computingsystem 102 that may be configured to compute a duration of perception ofat least one user and display a content. The computing system 102 maycomprise of a server end 104, a network 106, a database 108 and, a displayend 110, without limiting the scope of the disclosure.
[0023] Referring to FIG. 1, the server end 104 may be configured tocompute the duration of perception of at least one user. It may further beconfigured to process, colligate and transmit the content that maycorrespond to the duration of perception of at least one user. The network106 may be configured to facilitate communication between the server end104, the database 108 and, the display end 110. The network 106 mayinclude a secure network such as a private network, or an unsecure networksuch as a wireless open network. It is understood that secure networks maybe preferred over unsecure networks. In some embodiments, the network106 may include radio frequency (RF) transceiver components for accessingwireless data networks (e.g., using cellular telephone technology, advanceddata network technology such as 3G, 4G or EDGE, WiFi (IEEE 802.11family standards, or other mobile communication technologies, or anycombination thereof), GPS receiver components, and/or other components.Furthermore, in some embodiments, the network 106 may provide wirednetwork connectivity (e.g., Ethernet) in addition to or instead of a wirelessinterface. The network 106 may further be implemented using acombination of hardware (e.g., antennas, modulators/demodulators,encoders/decoders, and other analog and/or digital signal processingcircuits) and software components. The database 108 may be configured tostore, but not limited to, a raw content, a colligated content, a curated content,and the like. The raw content may refer to the content that may not becolligated to the duration of perception of at least one user. The colligatedcontent may refer to content that may be colligated to the duration ofperception of at least one user. The curated content may refer to the contentthat may be curated to correspond to the duration of perception of at leastone user. The display end 110 may be configured to display the colligatedcontent to at least one user.
[0024] Referring to FIG. 2a, is a block diagram 200a, illustrating the serverend 104 according to an embodiment of the present disclosure. The serverend 104 may comprise of a duration computation module 202 and, aprocessor 204a, without limiting the scope of the disclosure. The durationcomputation module 202 may be configured to compute the duration ofperception of at least one user. The duration computation module 202 maybe configured to communicate the computed duration to the processor 204a.The processor 204a may be configured to ascertain the availability of thecontent that may correspond to the duration of perception of at least oneuser. The processor 204a may be configured to colligate the content to theduration of perception of at least one user. It may further be configured toautomatically curate the content that may correspond to the duration ofperception of at least one user. In another embodiment, the processor 204amay be configured to receive a pre-curated content from the database 108.The pre-curated content may have been colligated to the duration ofperception of at least one user at an earlier instance. The processor 204a mayfurther be configured to transmit the colligated content to the display end110.
[0025] The processor 204a may be implemented in hardware. The processor204a may include, but not limited to, an application specific integratedcircuit (ASIC), programmable logic array (PLA), digital signal processor(DSP), field programmable gate array (FPGA), or any other integratedcircuit. The processor 204a may also include one or more of any otherapplicable processors, such as a system-on-a-chip that combines one ormore of a CPU, an application processor, and flash data repository, or areduced instruction set computing (RISC) processor.
[0026] Referring to FIG. 2b, is a block diagram 200b, illustrating the displayend 110 according to an embodiment of the present disclosure. The displayend 110 may comprise of a processor 204b, a visual percept capturing device208, an array of sensors 210, a display unit 212, without limiting the scopeof the disclosure. The processor 204b may be configured to prompt thevisual percept capturing device 208 to continuously capture and store thevisual percepts. It may further be configured to prompt the array of sensors210 to continuously collect inputs from the surroundings of the display end110. The inputs from the surroundings may include, but not limited to,velocity of the users in the field of view of the display end 110, location ofthe display end 110 and the like, without limiting the scope of the invention.In one embodiment, the processor 204b may be configured to perform someor all of the actions of the processor 204a. In another embodiment, thestructure of processor 204b may be comparable to the structure of processor204a.
[0027] The visual percept device 208 may be configured to continuouslycapture visual percepts of the surroundings of the display end 110. Thevisual percept device 208 may be configured to store captured images. Thevisual percept device 208 may further be configured to transmit the capturedvisual percepts to the processor 204b. In one embodiment, the visual perceptdevice 208 may be a stand-alone device. In another embodiment, it may bean integrated device comprising of the processor 204b, the array of sensors210, the display unit 212, and other aspects of the display end 110, withoutlimiting the scope of the invention. The array of sensors 210 may include,but not limited to, velocity sensor, location sensor, temperature sensor andthe like. They may further be configured to collect inputs from thesurroundings of the display end 110. The collection of these inputs may benecessary for the calculation of the duration of perception of at least oneuser. The array of sensors 210 may further be configured to communicatewith the processor 204b.
[0028] Referring to FIG. 2b, the display unit 212 may be configured tocommunicate with the processor 204b to display the content that maycorrespond to the duration of perception of at least one user. The displayunit 212 may be structured into the visual percept capturing device 208. Thedisplay unit 212 may include a Liquid Crystal Display (LCD) that maydisplay the content that may correspond to the duration of perception of atleast one user at the display end 110.
[0029] Referring to FIG. 3, is a flowchart 300, illustrating an exemplarymethod for displaying the content that may correspond to the duration ofperception of at least one user. In step 302, the visual percept of thesurroundings of the display end 110 may be captured by the visual perceptcapturing device 208. In step 304, a set of parameters may be extracted fromthe captured visual percept. The set of parameters may include, but notlimited to, velocity of the users in the field of view of the display end 110,location of the display end 110 and the like. These parameters may benecessary to ascertain the availability of the content that may correspond tothe duration of perception of at least one user. In step 306, the extracted setof parameters may be processed further to compute the duration ofperception of at least one user. In step 308, the duration of perception of atleast one user may be computed. In step 310, the availability of the contentthat may correspond to the duration of perception of at least one user maybe ascertained. If the content is not unavailable, then in step 312, the contentthat may correspond to the duration of perception of at least one user maybe curated. If the content is available, then in step 314, it may be displayedto at least one user at the display end 110.
[0030] Referring to Fig. 4, is a flowchart 400, illustrating an exemplarymethod for displaying the content based on the duration of perception of atleast one user computed at a server end. In step 402, the visual percept ofthe surroundings of the display end 110 may be captured by the visualpercept capturing device 208. In step 404, the captured visual percept maybe transmitted from the display end to a server end. In step 406, the set ofparameters may be extracted from the captured visual percept at the serverend. In step 408, the extracted set of parameters may be processed at theserver end. In step 410, the duration of perception of at least one user maybe computed from the determined set of parameters at the server end. In step412, the availability of the content that may correspond to the duration ofperception of at least one user may be ascertained at the server end. If thecontent is not unavailable, then in step 414, the content that may correspondto the duration of perception of at least one user may be curated at the serverend. If the content is available, then it may be transmitted to the display endwithout any curation being done. In step 416, the curated content may betransmitted from the server end to the display end. In step 418, the contentmay be displayed to at least one user at the display end 110.
[0031] Referring to FIG. 5, is a flowchart 500, illustrating an exemplarymethod for displaying the content based on the duration of perception of atleast one user computed at a display end. In step 502, the visual percept ofthe surroundings of the display end 110 may be captured by the visualpercept capturing device 208. In step 504, the set of parameters may beextracted from the captured visual percept at the display end. In step 506,the extracted set of parameters may be processed at the display end. In step508, the duration of perception of at least one user may be computed from the determined set of parameters at the display end. In step 510, the computed duration of perception of at least one user may be transmitted from the display end to a server end. In step 512, the availability of the content that may correspond to the duration of perception of at least one user may be ascertained at the server end. If the content is not unavailable, then in step 514, the content that may correspond to the duration of perception of at least one user may be curated at the server end. If the content is available,then it may be transmitted to the display end without any curation beingdone. In step 516, the curated content may be transmitted from the server end to the display end. In step 518, the content may be displayed to at least one user at the display end 110.
[0032] Although the present disclosure has been described in terms of certain preferred embodiments and illustrations thereof, other ernbodimentsand modifications to preferred embodirnents may be possible that are withinthe principles and spirit of the disclosure. The above descriptions and figures are therefore to be regarded as illustrative and not restrictive.
[0033] Thus the scope of the present disclosure is defined by the appended claims and includes both combinations and sub combinations of the various features described herein above as well as variations and modifications thereof, which would occur to persons skilled in the art upon reading the foregoing description.
,CLAIMS:We claim:
1. A system for computing a duration of perception and simultaneously displaying content, the system comprising:
a. a server with a processor and a duration computation module, wherein the processor (204a) ascertains, colligates availability of content corresponding to the duration of perception of at least one user and the duration computation module 202 computes the duration of perception of at least one user;
b. a display end device 110 comprising of avisual percept capturing device 208, an array of sensors 210, a processor 204b and a display unit 212 to display the colligated content to at least one user, wherein the visual percept capturing device 208 continuously captures, stores and transmits visual percepts of surroundingsto processor (204b) and an array of sensors 210 sensesand communicateambience of the surroundings with the processor (204b) and the display unit 212 to communicate with the processor (204b) in order to display the content corresponding to the duration of perception of at least one user;
c. a database 108 to store continuous feed of data;
d. a network facility 106 to allow communication between the server 104 and the display end device 110;
2. The system according to claim 1, wherein the processor (204a) maybe further configured to automatically curate the content that may correspond to the duration of perception of at least one user.
3. The system according to claim 1, wherein the processor (204a) may further be configured to transmit the colligated content to the display end 110.
4. The system according to claim 1, wherein the processor (204a, 204b) may include, but not limited to, an application specific integrated circuit (ASIC), programmable logic array (PLA), digital signal processor (DSP), field programmable gate array (FPGA), or any other integrated circuit.
5. The system according to claim 1, wherein the database 108 may be configured to store, but not limited to, a raw content, a colligated content, a curated content, and the like.
6. The system according to claim 1, wherein the network facility 106 may be a secured network such as a private network, or an unsecure network such as a wireless open network or wired network connectivity.
7. The system according to claim 1, wherein the array of sensors 210 may include, but not limited to, velocity sensor, location sensor, temperature sensor and the like.
8. The system according to claim 1, wherein the display unit 212 may include a Liquid Crystal Display (LCD), LED Display and the like.
9. A method for displaying the content corresponding to duration of perception of at least one user, the method comprising steps of:
a. Capturing visual percept of surroundingsvia visual percept capturing device 208;
b. Capturing motion dynamics of the at least one user;
c. Extracting a set of parameters from the captured visual percept and motion dynamics;
d. Processing the extracted set of parameters further to compute the duration of perception;
e. Computing at least one duration of perception from the determined extracted set of parameters;
f. Ascertaining availability of the content that may correspond to the duration of perception to determine the content curation;and
g. Displaying the content to the user.
10. The method according to the claim 9, wherein the set of extracted parameters may include, but not limited tovelocity of the at least one user in the field of view of the display end 110
11. The method according to the claim 9, wherein displaying the content may comprise of curated content or pre-stored content based on the availability of the content pertaining to the extracted parameters and visual perception captured information.
12. The method according to the claim 9, wherein the Processing the extracted set of parameters further to compute the duration of perception may be performed either at the Server end or display end.