Claims:We claim:
1) The system and method for customer experience in tourism industry by using big data technology is comprising of the contents such as;
a. Any computing device with high definition;
b. Any open-source framework like Hadoop for data analysis which stored data on big data; and
c. The web application for customer experience in tourism industry
2) The system claimed in claim 1 wherein, big data analytics analyses data coming from social media conversations and online reviews, to service usage data.
3) The system claimed in claim 1 wherein, big data analytics give clear idea about which services customers use most, which they do not use at all, and which they are most likely to request or talk about.
4) The system claimed in claim 1 wherein, tourism companies can make informed, data-driven decisions about the services to enrich the customer experience in tourism industry.
, Description:FIELD OF THE INVENTION
The present invention discloses the system and method for customer experience in tourism by using big data technology. The invention is related to tourism industry, which are now well developed due to upcoming technologies. Big data is one of the best technologies which can be effectively used for customer experience in tourism industry.
BACKGROUND OF THE INVENTION
Customer experience refers to the client’s perception of the way a brand or business handles their needs and expectations. These insights influence their behaviour toward tourism company, their memories attached to tourism brand, and their feelings about tourism business. This means that a positive customer experience has the potential to make a one-time client an unwavering loyal customer.
The necessity to ensure a positive customer experience has become even more relevant in today’s highly competitive world. These businesses manage to achieve higher revenue growth, improved brand preference and can charge higher fees for their products. Most important, they also have higher customer retention rates.
Better customer experience boosts the likelihood of returning buyers by seven times with the likelihood of clients trying out the other items or services in the same company increasing by eight times.
The present invention gives the help or method for customer experience in tourism industry.
The present invention discloses the system and method for customer experience in tourism industry by using big data technology. Big data analyses the data coming from social media conversations and online reviews, to service usage data. Big data analytics give clear idea about which services customers use most, which they do not use at all, and which they are most likely to request or talk about. With this data, tourism companies can make more informed, data-driven decisions about the services they currently provide, the services they no longer need to provide, the services they want to introduce, and the new technology they choose to invest in.
OBJECT OF THE INVENTION
The main object of the invention is, system and method for customer experience in tourism industry by using big data technology.
Another object of the invention is, big data analyses the data coming from social media conversations and online reviews, to service usage data.
Another object of the invention is, big data analytics give clear idea about which services customers use most, which they do not use at all, and which they are most likely to request or talk about.
Other object of the invention is, with this data, tourism companies can make more informed, data-driven decisions about the services they currently provide, the services they no longer need to provide, the services they want to introduce, and the new technology they choose to invest in.
SUMMARY OF THE INVENTION
The present invention discloses system and method for customer experience in tourism industry by using big data technology. Big data analyses the data coming from social media conversations and online reviews, to service usage data. Big data analytics give clear idea about which services customers use most, which they do not use at all, and which they are most likely to request or talk about. With this data, tourism companies can make more informed, data-driven decisions about the services they currently provide, the services they no longer need to provide, the services they want to introduce, and the new technology they choose to invest in.
BRIEF DESCRIPTION OF THE INVENTION
Fig 1 shows flowchart of the method and computer program for this invention.
DETAILED DESCRIPTION OF THE INVENTION
The present invention discloses the system and method for customer experience in tourism industry by using big data technology.
Big data is the vast volume of structured or unstructured data that is readily available at our collective fingertips. These large data sets are analysed to reveal previously unknown patterns and provide insights into businesses, human behaviour, and more. Big data analysis is used for everything from financial services, to gauging someone’s productivity, to even monitoring the weather.
The key feature of big data is to analyse, understand and interpret it in order to give user a full a picture as possible about the customer experience in tourism industry.
The system and method for customer experience in tourism industry by using big data technology is comprising of the contents such as;
Any computing device with high definition
The web application of customer experience in tourism industry
Any open-source framework like Hadoop for data analysis which stored data on big data
Big data consists of five stages such as-
Data sources- web and social media, machines, Sensing, IoT
Content format – structured, semi-structured, unstructured data
Data stores – document oriented, column oriented, graph database, key value
Data Staging – cleaning, transform and normalization
Data processing – Batch and real time
The system and method for customer experience in tourism industry by using big data technology is comprising of the steps are as;
Step 1) The web application of customer experience in tourism industry is created
Step 2) Tourism business member open the invention application
Step 3) Big data analyses the data coming from social media conversations and online reviews, to service usage data
Step 4) Big data analytics helps tourism business member to give clear idea about which services customers use most, which they do not use at all, and which they are most likely to request or talk about
Step 5) With this data, tourism companies can make informed, data-driven decisions about the services to enrich the customer experience in tourism industry
Role of Big data in invention application is as:
Travel and tourism industry have a vast area of interactions with customers, and each of these interactions can provide valuable data, which can be used to improve the overall customer experience. This data can include everything from social media conversations and online reviews, to service usage data.
Used effectively, this information can reveal which services customers use most, which they do not use at all, and which they are most likely to request or talk about. Through this data, companies can make more informed, data driven decisions about the services they currently provide, the services they no longer need to provide, the services they want to introduce, and they no longer need to provide, the services they want to introduce, and the new technology they choose to invest in.