DESC:

4. DESCRIPTION
TECHNICAL FIELD
The present invention related to Targeted advertising and more specifically to a System and method a smart sensing and display device for displaying context based content related to the information identified and exchanged with server by smart sensing and display device and a method thereof.

BACKGROUND
Targeted advertising has become one of the major approaches for providing business information to a large consumer base. It can be particularly useful to provide location specific information of various points of interest like shopping malls, restaurants, etc. when a person is in proximity of the said area. However, real-time retrieval of such information requires leveraging various characteristics which may be pertinent to the transmission of targeted advertisements. As a result, ascertaining the compatibility of the advertisements to the particular location becomes crucial. Furthermore, transmission speeds also play a major role in the delivery of such ads at most opportune times.

Conventional devices include the ability to capture and transmit data to a remote server point at high speeds. Some of them have continuous data capturing capabilities. However, continuous transmission of data as a whole would require a separate system for identification of characteristics pertinent to the transmission of targeted advertisements. This might lead to a time lag, which may render the communicated information irrelevant. Further, conventional devices cannot generally segregate key features in a set of data and only transmit them as a whole. Presently there exists a need for a system which can effectively address the shortcomings of the prior art.

SUMMARY OF THE INVENTION
The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.

Identification of advertising units pertinent to a specific geographic location enhances the relevancy of the advertisement. Moreover, a user can be ascertained that the advertised point of interest is situated in the vicinity of their location. This can encourage the user to visit the advertised point of interest immediately or in near future. For example, a person with little or no knowledge of his or her surroundings can become aware of a popular restaurant situated in the area he is visiting. On the other hand, a person in need of medical attention can become aware of a medical service provider located in that area. In this manner, targeted advertising can be beneficial both to the advertiser and the advertisee.

[003] An exemplary object of the present disclosure is directed towards a method of data exchange between a receiver end and a service provider end.

[004] Another exemplary object of the present disclosure is directed towards sensing the surrounding environment with the aid of a smart sensing device.

[005] Another exemplary object of the present disclosure is directed towards identification of a set of key features in the data captured by a smart sensing device.

[006] Another exemplary object of the present disclosure is directed towards extraction of the identified key features from the data captured by the smart sensing device.

[007] Yet another exemplary object of the present disclosure is directed towards displaying advertising units pertinent to a specific geographic location.

[008] An exemplary aspect of the present subject matter is directed towards a system that is configured to enable exchange of data between the receiver end and the service provider end.

[009] Another exemplary aspect of the present disclosure is directed towards a system that is configured to process the data on the receiver end without transmitting it to the service provider end.

BRIEF DESCRIPTION OF DRAWINGS
[0010] Other objects and advantages of the present invention will become apparent to those skilled in the art upon reading the following detailed description of the preferred embodiments, in conjunction with the accompanying drawings, wherein like reference numerals have been used to designate like elements, and wherein:

[0011] FIG. 1 is a block diagram of a system for exchanging data acquired by a smart sensing device.

[0012] FIG. 2 is a flowchart of a process for transmitting advertising units to a display device at receiver end based on the data captured by the smart sensing device, in accordance with one of the embodiments of the present invention.

[0013] FIG. 3 is a flowchart illustrating an exemplary method of processing the data on the receiver end.

[0014] FIG. 4 is a block diagram of the processor at the receiver end.

[0015] FIG. 5 is a block diagram of the processor at the service provider end.

DETAILED DESCRIPTION
[0016] It is to be understood that the present disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the drawings. The present disclosure is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting.

[0017] The use of “including”, “comprising” or “having” and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms “a” and “an” herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item. Further, the use of terms “first”, “second”, and “third”, and the like, herein do not denote any order, quantity, or importance, but rather are used to distinguish one element from another.

[0018] In accordance with one aspect of the present invention, a smart sensing and display device for displaying content which comprising of an information capturing device comprising at least one of or combination of a camera, motion sensor, temperature sensor, humidity sensor, microphone, GPS Sensor for capturing information pertaining to the surroundings of the device such as the number of automobiles, type of automobile, make of automobile, GPS coordinates, temperature, humidity and processor for processing the information captured and identify key features of the captured information such as automobile manufacturer information, name plate number of the automobile, temperature, humidity, number of automobiles and the like and send identified key features to transmitter to transmit the identified key features to server, wherein the server processes the identified key features of the information and determines context based content relevant to the identified key features and transmit back to the device for displaying the context based content relevant to the surroundings. Referring to FIG. 1 is a system 100, for enabling exchange of data between a receiver end 102 and a service provider end 106. The receiver end 102 may be defined as a sub system that enables the display of advertising units pertinent to a specific geographic location to an end user. In one embodiment, the receiver end 102 may comprise of a smart sensing device 108, a display device 110, and the like, without limiting the scope of the invention. The smart sensing device 108 may include, but not limited to, sensing elements such as temperature sensors, sound sensors, proximity sensors, motion sensors and the like. Additionally, the smart sensing device 108 may also include an image capturing device such as a digital camera, a camcorder, a personal digital assistant and the like, without limiting the scope of the invention. The smart sensing device 108 may be a stand-alone device or may be a part of an integrated device such as a cellular phone, smart Phone, webcam and the like. The display device 110 comprises of a processor 110a and a transmitter 110b. The display device 110 may be configured to identify a set of key features pertinent to establish the points of interest the data relate to. The display device 110 may further be configured to extract the identified set of features from the captured data. In one of the embodiments, the display device 110 may transmit the extracted set of features to the service provider end 106 through a network 104 for further processing. In another embodiment, the display device 110 may be configured to compare the set of extracted features to a feature map of the pre-stored advertising assemblage on the receiver end 102. Furthermore, the display device 110 may be configured to store an assemblage of advertising units that may be synchronized with the advertising assemblage on the service provider end 106 at regular intervals through the network 104. The network 104 may include, but not limited to, a Bluetooth network, a ZigBee network, a wireless network or a combination of networks.

[0019] Referring to FIG. 1, the service provider end 106 may be defined as a sub system that enables the selection and transmission of advertising units pertinent to a specific geographic location to the end user. In one embodiment, the service provider end 106 may comprise of a microcontroller 112, a transmitter 114, and the like, without limiting the scope of the invention, the service provider end 106 may comprise of computer or any other processing device. In one embodiment of the present invention, the service provider end 106 may perform functions relating to receiving the extracted set of features, analyzing the pattern of the extracted set of features and transmitting the advertising units relevant to the geographic location of the receiver end 102. Analyzing the pattern of the extracted set of features may involve their comparison to a feature map of pre-stored advertising assemblage. The microcontroller 112 may have the functionality to deduce the geographic location of the receiver end 102. The transmitter 114 may then transmit the advertising units relevant to the geographic location of the receiver end 102. The transmitted advertising units may then be displayed on the display device 110 of the receiver end 102. The modules in the system 100 may be connected through wireless connection, wired connection or the like, without limiting the scope of the invention.

[0020] Referring to FIG. 2 is a flowchart 200, illustrating an exemplary method of data exchange between a receiver end and service provider end. In step 202, the smart sensing device 108 located at the receiver end 102 may capture the data related to various points of interest. The captured data may be a reproduction of the environment of a point of interest and plays an important role in ascertaining the suitability of the advertising unit to be transmitted. The points of interest can include prominent landmarks, route or the like without limiting the scope of the invention. In step 204, the data captured by the smart sensing device 108 may be processed at the receiver end 102 in order to identify a set of key features pertinent for the identification of the point of interest the data relates to. In step 206, the set of identified key features may be extracted at the receiver end 102. In step 208, the set of extracted key features may be transmitted to the microcontroller 112 located on the service provider end 106. In step 210, the set of extracted features may be compared with a feature map of an advertising assemblage stored on the service provider end 106. In step 212, the advertising units with the highest number of corresponding points to the extracted set of features may be identified. In step 214, the corresponding advertising units may be transmitted to the display device 110 on the receiver end 102. In step 216, the corresponding advertising units may be displayed on the display device 110 at the receiver end 102.

[0021] Referring to FIG. 3 is a flowchart 300, illustrating an exemplary method of processing the data on the receiver end 102. In step 302, the smart sensing device 108 located at the receiver end 102 may capture the data related to various points of interest. In step 304, the data captured by the smart sensing device 108 may be processed at the receiver end 102 in order to identify a set of key features pertinent for the identification of the point of interest the data relates to. In step 306, the set of identified key features may be extracted by the display device 110 at the receiver end 102. In step 308, the extracted set of key features may be compared with a feature map of an advertising assemblage stored on the display device 110 at the receiver end 102. In step 310, the advertising units with the highest number of corresponding points to the extracted set of features may be identified. In step 312, the corresponding advertising units may be displayed on the display device 110 at the receiver end 102.
[0022] Referring to FIG. 4 is a block diagram 400, of the processor 110a, according to an exemplary embodiment of the present disclosure. The processor 110a may comprise of a detector 402 and an extractor 404. The detector 402 may be configured to perform computational functions related to analyzing the captured data. The detector 402 may further be configured to identify a set of key features pertinent to establish the points of interest the data relate to. In one embodiment, the points of interest may include a landmark, a city building and the like, without limiting the scope of the invention. The detector 402 may also be configured to identify key features in multiple data sets simultaneously. The extractor 404 may be configured to extract the key features from its associated data for further analysis.

[0023] Referring to FIG. 5 is a block diagram 500, of the microcontroller 112, according to an exemplary embodiment of the invention. The microcontroller 112 may comprise of a pattern recognizer 502 and a storage 504. The pattern recognizer 502 may associate the extracted key features with one of previously stored advertising units. The pattern recognizer 502 may be configured to perform comparison of a multitude of extracted features to a multitude of advertising units simultaneously. The pattern recognizer 502 may further be configured to identify one or more advertising units that match the extracted key features to a sufficient degree. The storage 504 may be a repository to store an assemblage of location specific advertising units. The storage 504 may include RAM, ROM, EPROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, and the like, without limiting the scope of the invention.
,CLAIMS:We Claim
1) A smart sensing and display device for displaying content, said device comprising of:
a. an information capturing device for capturing information pertaining to the surroundings of the device;
b. processor for processing the information captured and identify key features of the captured information and send identified key features to transmitter;
c. transmitter to transmit the identified key features to server, wherein the server processes the identified key features of the information and determines context based content relevant to the identified key features and transmit back to the device;
d. receiver to receive the context based content received from the server;
e. display device for displaying the context based content relevant to the surroundings;

2) The smart sensing and display device for displaying content as claimed in claim 1, wherein the information capturing device comprising at least one of or combination of a camera, motion sensor, temperature sensor, humidity sensor, microphone, GPS Sensor.

3) The smart sensing and display device for displaying content as claimed in claim 1, wherein the capturing information pertaining to the surroundings comprises at least one or combination of number of automobiles, type of automobile, make of automobile, GPS coordinates, temperature, humidity.

4) The smart sensing and display device for displaying content as claimed in claim 1, wherein said key features of the captured information comprising of automobile manufacturer information, name plate number of the automobile, temperature, humidity, number of automobiles.
5) The smart sensing and display device for displaying content as claimed in claim 1, the server located at a different location receives the key features of the captured information and based on the key features, transmit context based content relevant to the identified key features to the device and displaying the context based content appropriate at that smart sending and display device surroundings.