DESC:TECHNICAL FIELD
[001] The disclosed subject matter relates generally to bi-directional data processing and communication. More particularly, the invention relates to a system and method for hyperlocally delivering and displaying data of interest based on one or more characteristics of a geographic region.

BACKGROUND
[002] Targeted delivery of data has become one of the major approaches for communicating business data, security related data, civic guidelines etc. to a large number of people. Hyperlocal delivery is the most effective approach for delivering data in a particular geographic region. Hyperlocal delivery involves delivery of data that is focused on addressing one or more indexes in the geographic region. The index may comprise of one or more demarcations that may represent one or more characteristics of the geographic region. It may be particularly useful to provide data pertinent for movement in the particular geographic region. However, real-time retrieval of region specific data may require leveraging various characteristics that may be crucial for the delivery of targeted data. These characteristics may include presence of clusters of different establishments like historical places, supermarkets, hospitals, schools, residential properties etc. These characteristics may further include behavioral patterns of the existing population of the region, demographic data and other similar data that may help in identifying the dominant habitudes of the geographic region.
[003] Additionally, hyperlocal delivery of targeted data may require analysis of browsing histories, federal census data, municipal data, or other similar data. Moreover, such delivery mechanisms may also require additional contextual data such as the relevance of targeted data to the delivery location. In such cases, it may be desirable to identify the characteristics of the delivery location. It may also be desirable to determine whether a delivery device (e.g. display mounted on a cab) is present within the perimeter of the delivery location. Furthermore, it may be crucial to identify the targeted data that corresponds to the location of the delivery device. Apart from the aforementioned factors, it may also be desirable to determine the form of the targeted data that may be delivered. The targeted data may be in the form of an advertisement, a federal advisory, etc. relevant for movement in the delivery location.
[004] The advent of GPS enabled cell phones, consumers are able to attach to or otherwise consume location based services. Examples include Yelp™, Foursquare™, Google® Latitude™, or other services that provide data based on GPS coordinates of a person's cell phone. However, such services are only provided based on GPS data and fail to offer consumers fine grained access to services based on their particular location. More efforts have to be directed for creating systems that can associate data that is relevant for movement in a particular location.
[005] In the light of aforementioned discussion there exists a need for a system and method that can effectively address the shortcomings discussed above.

BRIEF SUMMARY
[006] The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.
[007] An objective of the present disclosure is directed towards a systemthat enables delivery and display of a data of interest.
[008] Another objective of the present disclosure is directed towards amethod that enables the delivery and display of the data of interest to one ormore users located in the corresponding index of the geographic region.
[009] Another objective of the present disclosure is directed towardscreation of indexes in a representation of a geographic region based on oneor more characteristics of the geographic region. The representation of thegeographic region may include, but not limited to, spatial maps, non-spatialmaps, topographic maps, and the like.
[0010] Another objective of the present disclosure is directed towardsassociating the data of interest to the corresponding index of the geographicregion.
[0011] Another objective of the present disclosure is directed towardsdisplaying the data of interest in the corresponding index of the geographicregion.
[0012] Another objective of the present disclosure is directed towardsdelivering hyper-relevant data of interest to the user. A hyper-relevant dataof interest may include data tailored to suit the requirements and preferencesof the user.
[0013] Another objective of the present disclosure is directed towardsdelivering hyper-relevant data of interest to the user, thereby increasing thepossibility of the user to act upon the data of interest.

BRIEF DESCRIPTION OF DRAWINGS
[0014] Other objects and advantages of the present invention will becomeapparent to those skilled in the art upon reading the following detaileddescription of the preferred embodiments, in conjunction with theaccompanying drawings, wherein like reference numerals have been usedto designate like elements, and wherein:
[0015] FIG. 1 is a block diagram illustrating a structure of a system that isconfigured to deliver and display of data of interest according to anembodiment of the present disclosure.
[0016] FIG. 2a is a block diagram illustrating a computing cloud serveraccording to an embodiment of the present disclosure.
[0017] FIG. 2b is a block diagram illustrating a display control deviceaccording to an embodiment of the present disclosure.
[0018] FIG. 3 is a flowchart illustrating a general method for delivery anddisplay of a data of interest to one or more users according to an embodimentof the present disclosure.
[0019] FIG. 4 is a flowchart illustrating a general method for associating thedata of interest to an index of a geographic region according to anembodiment of the present disclosure.
[0020] FIG. 5 is a flowchart illustrating an exemplary method for deliveryand display of different data of interest to different indexes in the geographicregion.
[0021] FIG. 6 is a flowchart illustrating an exemplary method of assigningdifferent indexes to an area of the geographic region and delivering anddisplaying the corresponding data of interest based on the change of one ormore characteristics of the area of the geographic region.
[0022] FIG. 7 is an exemplary screen depicting different indexes in therepresentation of the geographic region.

DETAILED DESCRIPTION
[0023] It is to be understood that the present disclosure is not limited in itsapplication to the details of construction and the arrangement of componentsset forth in the following description or illustrated in the drawings. Thepresent disclosure is capable of other embodiments and of being practicedor of being carried out in various ways. Also, it is to be understood that thephraseology and terminology used herein is for the purpose of descriptionand should not be regarded as limiting.
[0024] The use of “including”, “comprising” or “having” and variationsthereof herein is meant to encompass the items listed thereafter andequivalents thereof as well as additional items. The terms “a” and “an”herein do not denote a limitation of quantity, but rather denote the presenceof at least one of the referenced item. Further, the use of terms “first”,“second”, and “third”, and the like, herein do not denote any order, quantity,or importance, but rather are used to distinguish one element from another.
[0025] Referring to FIG. 1, is a block diagram 100, illustrating anexemplary configuration of a system 102 on which the invention may beimplemented. The system 102 facilitates delivery and display of a data ofinterest to one or more users. The data of interest may include, but not limited to, advertisements, promotional offers, data pertinent to publicinterest, federal advisories and the like. The user may include, but notlimited to, an individual or a group of individuals, stationary or in motion,and the like. Furthermore, the user may be located in an index of ageographic region where the data of interest has to be hyperlocallydelivered. The system 102 may comprise of a computing cloud server 104,a network 106 and, a display control device 108, without limiting the scopeof the invention.
[0026] Referring to FIG. 1, the computing cloud server 104 may beconfigured to collect, store, retrieve and process data for one or more users.The data may be collected from browsing histories, federal census, civicauthorities and the like, without limiting the scope of the invention.Although FIG. 1 represents a single computing cloud server 104, a pluralityof computing cloud servers may be consistent with this disclosure. Thenetwork 106 may allow communication between the computing cloudserver 104 and the display control device 108. It may facilitate exchange ofdata pertinent to the delivery and display of data of interest. The network106 may include a secure network such as a private network, or an unsecurenetwork such as a wireless open network. It is understood that securenetworks may be preferred over unsecure networks. In some embodiments,the network 106 may include radio frequency (RF) transceiver componentsfor accessing wireless data networks (e.g., using cellular telephonetechnology, advanced data network technology such as 3G, 4G or EDGE,WiFi (IEEE 802.11 family standards, or other mobile communicationtechnologies, or any combination thereof), GPS receiver components,and/or other components. Furthermore, in some embodiments, the network106 may provide wired network connectivity (e.g., Ethernet) in addition toor instead of a wireless interface. The network 106 may further beimplemented using a combination of hardware (e.g., antennas,modulators/demodulators, encoders/decoders, and other analog and/ordigital signal processing circuits) and software components. The displaycontrol device 108 may be configured to deliver and display data of interestpertinent to the geographic region of one or more users.
[0027] Referring to FIG. 2a, is a block diagram 200a, illustrating thecomputing cloud server 104 according to an embodiment of the presentdisclosure. The computing cloud server 104 may comprise of an indexingmodule 202, a data repository unit 204 and a content association module206. The indexing module 202 may be configured to create a single indexin a representation of the geographic region, a multitude of indexes in therepresentation of the geographic region or a multitude of indexes in amultitude of representations of several geographic systems. The creation ofindexes may comprise of generation of one or more contours which may bein the form of a polygon, square, rectangle, sphere and the like, either singlyor in combination, without limiting the scope of the invention. A contourmay be tessellated into a set of sub-contours. The contours and the sub-contoursmay represent an area and a sub-area within the representation ofthe geographic region. The contours and sub-contours may further representa specific characteristic of the area or sub-area of the geographic region. Theidentification of the characteristic may be pertinent to the delivery anddisplay of the data of interest corresponding to the area or sub-area of thegeographic region. In a non-limiting example, the assignment of acharacteristic to a contour or sub-contour may be based on the landmarks inthe geographic region, activity in the geographic region or time of the day.For example, if a multitude of schools are situated within a sub-area of thegeographic region than the contour may be indexed as a ‘school area’ or a‘school contour’. As the schools operate between a specific duration, thecontour index may be changed to represent another characteristic of the subareaof the geographic region after the cessation of the operating duration.The indexing module 202 may be configured to create the indexes in realtime. The indexing module 202 may further be configured to create theindexes in non-real-time. Such configuration may involve creating indexesbeforehand in the representation of the geographic region. The indexingmodule 202 may further be configured to store the indexes created in realtimeand non-real time in the data repository unit 204.
[0028] Referring to FIG. 2a, the computing cloud server 104 may compriseof a plurality of storage devices that may be collectively referred to as thedata repository unit 204. The data repository unit 204 may include local datarepository units, remote data repository units, or a combination of local datarepository units and remote data repository units without limiting the scopeof the invention. The local data repository units may be configured to storedata that is required on a real-time basis. Furthermore, the remote datarepository units may be configured to store data that is required on a nonreal-time basis. In one embodiment (not illustrated in the figures), the localdata repository units may be located on the display control device 108.Additionally, the remote data repository units may be located on thecomputing cloud server 104. The local data repository units and the remotedata repository units may be synchronized periodically through the network106. The periodical synchronization may ensure availability of dataincluding, but not limited to, indexes created in non-real-time, data ofinterest, and the like, to avoid data unavailability in case of networkdisruption.
[0029] Referring to FIG. 2a, the data repository unit 204 may store the datasoftware instructions (e.g., for performing the actions noted above withrespect to the figures), which enable the computing cloud server 104 toexecute several features in accordance with the present invention. The term“data repository” as used herein refers to any non-transitory media that storedata and/or instructions that cause a machine to operate in a specific fashion.Such storage media may comprise non-volatile media and/or volatile media.Non-volatile media may include, optical disks, magnetic disks, solid-statedrives and the like, without limiting the scope of the invention. Volatilemedia may include dynamic data repository, such as a random access datarepository and the like, without limiting the scope of the invention. Otherforms of data repository may include, but not limited to, a floppy disk, aflexible disk, a hard disk, a solid-state drive, a magnetic tape, or any othermagnetic data storage medium, a CD-ROM, any other optical data storagemedium, any physical medium with patterns of holes, a RAM, a PROM, andEPROM, a FLASH-EPROM, NVRAM, any other data repository chip orcartridge.
[0030] The data repository unit 204 may also be used in conjunction with atransmission unit. The transmission unit may participate in transferring databetween various data repository units. For example, transmission mediamay include coaxial cables, copper wire and fiber optics, including the wiresthat comprise a communication path. The transmission media may also takethe form of acoustic or light waves, such as those generated during radiowaveand infra-red data communications.
[0031] Referring to FIG. 2a, the content association module 206 may beconfigured to communicate with the indexing module 202. The contentassociation module 206 may be configured to identify the data of interestthat corresponds to the index of the geographic region. It may further beconfigured to associate the data of interest to the corresponding index of thegeographic region. The content association module 206 may further beconfigured to store the associated data of interest in the data repository unit204.
[0032] Referring to FIG. 2b, is a block diagram 200b, illustrating the displaycontrol device 108 according to an embodiment of the present disclosure.The display control device 108 may include, but not limited to, a desktopcomputer, a mobile computer, a tablet computer, a cellular device, or anyother devices having a processor and a display mechanism. The displaycontrol device 108 may comprise of a processor 208 and a location detectionmodule 210, without limiting the scope of the invention. The processor 208of the computing cloud server 104 may be implemented in hardware. Theprocessor 208 may include, but not limited to, an application specificintegrated circuit (ASIC), programmable logic array (PLA), digital signalprocessor (DSP), field programmable gate array (FPGA), or any otherintegrated circuit. The processor 208 may also include one or more of anyother applicable processors, such as a system-on-a-chip that combines oneor more of a CPU, an application processor, and flash data repository, or areduced instruction set computing (RISC) processor. The location detectionmodule 210 may be configured to collect data pertinent for the identificationof the geographic region of the display control device 108. The locationdetection module 210 may include, but not limited to, Global PositioningSystem (GPS), the World Geodetic System and the like.
[0033] Referring to FIG. 3, is a flowchart 300, illustrating a general methodof delivery and display of the data of interest to one or more users accordingto an embodiment of the presentdisclosure. In step 302, data pertinent forthe identification of a geographic region of the display control device 108may be collected. The data may include, but not limited to, coordinates ofthe geographic region, identity of the geographic region, postal/area code ofthe geographic region, and the like. In step 304, the geographic region ofthe display control device 108 may be ascertained. Ascertaining of thegeographic region of the display control device 108 may be crucial fordelivering the data of interest that is relevant to the geographic region of theone or more users. In step 306, the data of interest corresponding to thegeographic region of the display control device 108 may be received fromthe computing cloud server 104 over the network 106. In step 308, the dataof interest corresponding to the geographic region of the display controldevice 108 may be delivered to one or more users. In step 310, the data ofinterest corresponding to the geographic region of the display control device108 may be displayed to one or more users.
[0034] Referring to FIG. 4, is a flowchart 400, illustrating a general methodof associating the data of interest to the index of the geographic regionaccording to an embodiment of the present disclosure. In step 402, datapertinent for identifying the characteristics of the representation of thegeographic region may be collected. In step 404, the collected data may beanalyzed for ascertaining the characteristics of the geographic region.Analysis of the characteristics of the geographic region may be crucial forthe creation of appropriate indexes in the representation of the geographicregion. This in turn may be crucial for associating data of interest that isrelevant to the index of the geographic region. In step 406, the availabilityof indexes that correspond to the characteristics of the geographic regionmay be ascertained. In case, the indexes corresponding to the characteristicsof the geographic region are unavailable, then in step 408, the index may becreated in the representation of the geographic region. For example, if oneof the characteristics of the geographic region includes presence of amultitude of supermarkets, then the geographic region may be indexed as‘supermarket area’ or ‘supermarket contour’. In case, the indexescorresponding to the characteristics of the geographic region are available,then in step 410, the data of interest that corresponds to the index of thegeographic region may be identified. In step 412, the data of interest may beassociated to the corresponding index of the geographic region. In step 414,the associated data of interest along with the corresponding index of thegeographic region may be stored in the data repository unit 204.
[0035] Referring to FIG. 5, is a flowchart 500, illustrating an exemplarymethod of delivering different data of interest to different indexes in thegeographic region. In step 502, data pertinent for the identification of thegeographic region of the display control device 108 may be collected. Instep 504, the data to ascertain the index of the geographic region of thedisplay control device 108 may be analyzed. In step 506, the precise indexof the geographic region of the display control device 108 may beascertained. In case, it is ascertained that the index is ‘school area’, then instep 508, the data of interest that corresponds to the index ‘school area’ maybe identified. In step 510, the data of interest that corresponds to the index‘school area’ may be received by the display control device 108. In step 512,the display control device 108 may deliver the data of interest to one or moreusers located in the index ‘school area’. In step 514, the display controldevice 108 may display the data of interest to one or more users located inthe index ‘school area’ In case, it is ascertained that the index is ‘hospitalarea’, then in step516, the data of interest that corresponds to the index‘hospital area’ may be identified. In step 518, the data of interest thatcorresponds to the index ‘hospital area’ may be received by the displaycontrol device 108. In step 520, the display control device 108 may deliverthe data of interest to one or more users located in the index ‘hospital area’.In step 522, the display control device 108 may display the data of interestto one or more users located in the index ‘hospital area’.
[0036] Referring to FIG. 6, is a flowchart 600, illustrating an exemplarymethod of assigning different indexes to an area of the geographic regionand delivering and displaying the corresponding data of interest based onthe change of one or more characteristics of the area of the geographicregion. In step 602, data pertinent for creating the index in the representationof the geographic region may be collected. In step 604, the collected datamay be analyzed for ascertaining one or more characteristics of thegeographic region. In step 606, the availability of indexes that correspondto the characteristics of the geographic region may be ascertained. Forexample, it may be ascertained that a multitude of schools are present in aspecific area of the geographic region. In case, the indexes corresponding tothe characteristics of the geographic region are unavailable, then in step 608,the index may be created in the representation of the geographic region. Forexample, the index ‘school area’ may be created in the representation of thegeographic region. In case, the indexes corresponding to the characteristicsof the geographic region are available, then in step 610, the data of interestthat corresponds to the index of the geographic region may be identified. Instep 612, the data of interest that corresponds to the index ‘school area’ maybe received by the display control device 108. In step 614, the data ofinterest may be delivered to one or more users located in the index ‘schoolarea’ by the display control device 108. In step 616, the data of interest maybe displayed to oneor more users located in the index ‘school area’ by thedisplay control device 108. In step 618, the nature of one or morecharacteristics may be ascertained. The characteristics may remain constantover a period of time. Alternatively, the characteristics may vary over aperiod of time due to the influence of various factors. The factors mayinclude, but not limited to, operational duration, existence of businesses orestablishments, and the like. In case, it is ascertained that the characteristicis constant, then the display control device 108 may continue to deliver thedata of interest pertinent to the corresponding index to one or more users. Incase, it is ascertained that the characteristic is variable, then in step 620, thevariation in the characteristic of the geographic region may be analyzed. Incase, it is ascertained that the variation is not significant enough to influencethe index, then the display control device 108 may continue to deliver thedata of interest pertinent to the corresponding index to one or more users. Incase, it is ascertained that the variation is significant, then in step 622, thenature of the variation in the characteristic may be identified. For example,the variation in the characteristic may be caused due to the cessation of theoperational duration of the multitude of schools. In step 624, the availabilityof indexes that correspond to the new characteristics of the geographicregion may be ascertained. In case, the indexes corresponding to the newcharacteristics of the geographic region are unavailable, then in step 626,the index may be created in the representation of the geographic region. Incase, the indexes corresponding to the characteristics of the geographicregion are available, then in step 628, the data of interest that correspondsto the index of the geographic region may be identified. In step 630, the dataof interest that corresponds to the new index may be received by the displaycontrol device 108. In step 632, the data of interest may be delivered to oneor more users located in the new index by the display control device 108. Instep 634, the data of interest may be displayed to one or more users locatedin the new index by the display control device 108.
[0037] Referring to FIG. 7, is an exemplary screen 700, depicting different indexes in a representation 702 of the geographic region. The representation 702 may comprise of indexes 704, 706 and 708. The indexes 704, 706, and 708 may represent one or more characteristics of the area or sub-area of the geographic region. Based on the characteristics, the corresponding data of interest may be delivered by the display control device 108 to one or more users located in the indexes 704-708.
[0038] Although the present disclosure has been described in terms of certain preferred embodiments and illustrations thereof, other embodiments and modifications to preferred embodiments may be possible that are within the principles and spirit of the invention. The above descriptions and figures are therefore to be regarded as illustrative and not restrictive.
[0039] Thus the scope of the present disclosure is defined by the appended claims and includes both combinations and sub combinations of the various features described herein above as well as variations and modifications thereof, which would occur to persons skilled in the art upon reading the foregoing description.
,CLAIMS:We claim:
1. A system for delivering and displaying data of interest based on geographical indexing, the system comprising:
a. a display control device 108 affixed to an automobile comprising of a processor 208 and a location detection module;
b. a server 104 located at an central base station comprising of content association module 206, an indexing module 202 and data repository module 204;
c. a network 106 medium for transferring communications between the display control device 108 and the server 104.
2. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1, wherein the processor 208for processing the information pertaining to indexesidentified from the location module 210 and transmit the information to the server and also retrieve the information pertaining to data of interest corresponding to the identified indexes received from the data repository module 204 of the server104 and transmit the information to a display deviceof the display control device.
3. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1, wherein the location detection module 210 may comprise of a Global Positioning System (GPS) or the World Geodetic System to detect information pertaining to geographical coordinates of the display control device.
4. The system for delivering and displaying data of interest based on geographical indexing as claimed in claim 1, wherein theserver comprising of content association module 206, an indexing module 202 and data repository module 204, wherein upon receipt of the index information from the processor 208, the content association module 206 retrieves the data of interest from the data repository unit 204 and sends the indexbased data of interest to the processor 208;
5. The system in claim 1, wherein the creation of indexes in the indexing module 202 may be in the manner of a single index from the geographic location.
6. The system in claim 1, wherein the creation of indexes in the indexing module 202may be in the manner of a multitude of indexes in the representation of the geographic region.
7. The system in claim 1, wherein the creation of indexes in the indexing module 202may be in the manner of a multitude of indexes in a multitude of representations of several geographic systems.
8. The system in claim 1, wherein the creation of indexes in the indexing module 202comprises of generation of one or more contours and sub-contours, in forms of polygon, square, rectangle, sphere and the like, either singly or in combination.
9. The system in claim 1, wherein the data repository unit 204 is singly or in combination of local data repository units to store real-time data, and remote data repository units to store non-real time data.
10. The system in claim 1, wherein the content association module 206 stores the associated data of interest in the data repository unit 204.
11. The system in claim 1, wherein the data in the data repository unit 204 is synchronized periodically through the network 106.
12. The system in claim 1, wherein the exemplary display control device 108 includes a desktop computer, a mobile computer, a tablet computer, a cellular device, or any such devices having a processor and a display mechanism.
13. The system in claim 1, wherein the network 106 may include a private networksuch as wired network connectivity (e.g., Ethernet), or an wireless open networkusing cellular telephone technology,advanced data network technology such as 3G, 4G or EDGE, WiFi (IEEE 802.11 family standards, or other mobile communication technologies, or any combination thereof), GPS receiver components, and/or other components.
14. A method for delivering and displaying data of interest based on geographical indexing, the method comprising the steps of:
a. ascertaining of the geographic region of display control device 108 which is received from the computing cloud server 104 over the network 106;
b. identification of a geographic regiondisplay control device 108 in order to create geographical index;
c. collection of data as per the identified geographic index for analysis and ascertaining the characteristics of the geographic region;
d. association of the data interested as per the identified geographic index;
e. delivering the data of interest that is relevant to the geographic region;
f. displaying the data of interest corresponding to the geographic region of the display control device 108;
15. The method according to claim 14, wherein the plurality of indexes corresponds to different sets of data of interest to related to the geographic region;
16. The method according to claim 14, wherein the indexes are custom defined by users;
17. The method according to claim 14, wherein the custom indexes defined by users are stored in the server 104 for further reference;