DESC:The present disclosure is a complete specification for the provisional application
number: 201741019246, titled: SYSTEM AND METHOD FOR DISPLAYING PROMPTS IN REAL TIME BASED ON LOCATIONS; filed on: 01/06/2017

TECHNICAL FIELD

[001] The disclosed subject matter relates generally to location-based services systems. More particularly, the present disclosure relates to a system and method for displaying prompts in real time based on real time locations.

BACKGROUND

[002] Outdoor Advertising on vehicles is conventional. Static advertisements like posters and stickers are put on buses, taxicabs, delivery vehicles, etc. However, as these advertisements are static, they are often irrelevant to the constantly changing audience as the vehicles are in transit. Additionally, these advertising mediums are not well suited to local businesses that operate on a constrained budget and would like to target people in the vicinity of their business establishments without committing themselves to an expensive advertising campaign.

[003] Moreover, the static advertisements do not effectively address the targeted locations, different profiles of people, or different conditions at the targeted locations. Some types of information, such as advertising, can be more effective or useful if it is restricted to only certain specific locations. A user who travel through a geographic region uses different types of mobile or portable computing platforms to obtain various geographical related features and services. The users need to know the name of a store or a restaurant in the immediate vicinity to search for geographical locations.

[004] In the light of aforementioned discussion, there exists a need for certain system with a novel methodology that would overcome the above-mentioned disadvantages.

SUMMARY

[005] The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.

[006] An objective of the present disclosure is directed towards providing location and time based targeted outdoor digital advertising.

[007] Another objective of the present disclosure is directed towards bringing real time responses to engage viewers.

[008] Yet another objective of the present disclosure is directed towards advertising distance and direction to prompts in real time.

[009] Yet another objective of the present disclosure is directed towards advertising prompts using dynamic bidding.

[0010] In an embodiment of the present invention, a system comprises a smart display device that is configured to display prompts based on its real time location.

[0011] In another embodiment of the present invention, a system comprises a user’s computing device is configured to send requests and perform actions.

[0012] In another embodiment of the present invention, the system further comprises a cloud server is configured to accept requests and provide the prompts to viewers. The cloud server is configured to give distance and directions of the prompts to the viewers through the smart display device.

[0013] In another embodiment of the present invention, the system comprises the smart display device arranged on the vehicle at anywhere for displaying a plurality of prompts based on a plurality of real time locations travelling by the vehicle in real time.

[0014] In another embodiment of the present invention, the plurality of prompts are in the form of static images, animated images, in the form an audio presentation such as an audio commercial, and in the form of video presentation such as television commercial.

[0015] In another embodiment of the present invention, the system further comprises a user’s computing device configured to send a plurality of requests to the cloud server and the cloud server configured to establish a communication with the smart display device.

[0016] In another embodiment of the present invention, the cloud server is configured to accept the plurality of requests from the user’s computing device and provide the plurality of prompts to a plurality of viewers through the smart display device.

BRIEF DESCRIPTION OF THE DRAWINGS

[0017] In the following, numerous specific details are set forth to provide a thorough description of various embodiments. Certain embodiments may be practiced without these specific details or with some variations in detail. In some instances, certain features are described in less detail so as not to obscure other aspects. The level of detail associated with each of the elements or features should not be construed to qualify the novelty or importance of one feature over the others.

[0018] FIG. 1 is a block diagram representing an example environment in which aspects of the present disclosure can be implemented. Specifically, FIG. 1 depicts a schematic representation of system for displaying prompts in real time based on real time locations according to an embodiment of the present invention.

[0019] FIG. 2 illustrates a more detailed view, of the smart display device and the user’s computing device shown in FIG. 1, according to one embodiment.

[0020] FIG. 3 is a block diagram depicting the applications 218 shown in FIG. 2, in accordance with one or more exemplary embodiments.

[0021] FIG. 4 is a flow diagram depicting a method related to executing actions by a cloud server for displaying prompts, in one or more exemplary embodiments.

[0022] FIG. 5 is a flow diagram depicting a method related to displaying prompts in real time based on real time locations, in one or more exemplary embodiments.

[0023] FIG. 6 is an example flow diagram depicting a method related to displaying prompts based on a frequency modulated radio station communications, in one or more exemplary embodiments.

[0024] FIG. 7 is a flow diagram depicting a method related to displaying unique identifying parameters by the cloud server, in one or more exemplary embodiments.

[0025] FIG. 8 is a flow diagram depicting a method related to displaying prompts based on real time locations, in one or more exemplary embodiments.

DETAILED DESCRIPTION OF EXAMPLE EMBODIMENTS

[0026] It is to be understood that the present disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the drawings. The present disclosure is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting.

[0027] The use of “including”, “comprising” or “having” and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms “a” and “an” herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item. Further, the use of terms “first”, “second”, and “third”, and the like, herein do not denote any order, quantity, or importance, but rather are used to distinguish one element from another.

[0028] Referring to FIG. 1 is a block diagram 100 representing an example environment in which aspects of the present disclosure can be implemented. Specifically, FIG. 1 depicts a schematic representation of system 100 for displaying prompts in real time based on real time locations according to an embodiment of the present invention. FIG. 1 depicts a smart display device 102, a cloud server 104, a database 106 and a user’s computing device 108. The smart display device 102 and the user’s computing device 108 may include, but not limited to, a display device, a tablet, a smart phone, a desktop computer, a personal digital assistant, and the like. The smart display device 102 is configured to communicate with a cloud server 104 through a network 110a.

[0029] The user’s computing device 108 is communicated with the smart display device 102 through a network 110b. The network 110a-110b may include, but not limited to, an Ethernet, a wireless local area network (WLAN), or a wide area network (WAN), a WIFI communication network e.g., the wireless high speed internet, or a combination of networks, a cellular service such as a 4G (e.g., LTE, mobile WiMAX) and LTE Advanced (LTE-A) or similar "later generation" cellular wireless access communication capabilities. The network 110a-110b may provide a web interface employing transmission control protocol, hypertext transfer protocol, simple object access protocol or any other internet communication protocol. The user’s computing device 108 may be a driver’s device, a user device, an outside user device, a visitor device, and the like. The smart display device 102 and the user’s computing device 108 may include applications. The applications may be accessed as a mobile application, a web application or other software application known in the art of further implemented, without limiting the scope of the present disclosure.

[0030] The system 100 provides prompts to viewers in real time. The prompts may include, but not limited to, advertisements. The prompts may be in the form of static images, animated images, in the form an audio presentation such as an audio commercial, in the form of video presentation such as television commercial. A user travels to the particular real time location in the vehicle with the smart display device 102. The smart display device 102 is arranged on a vehicle at anywhere for displaying prompts to the viewers. Here, the viewers are outside users who are not travelling in the vehicle. The vehicles which may not be limited to a car, a bus, a three wheeler, a two wheeler, a taxi, a delivery vehicle and the like without limiting the scope of the present disclosure. The prompts are displayed on the smart display device 102 using dynamic bidding. Real time data may be used for dynamically selecting, generating and displaying prompts in real time according to predetermined criteria so that prompts may be changed frequently as condition change, location change, and viewers change. The predetermined criteria comprising vehicle locations, direction of travel, time, and profile of the viewer in the vicinity of the vehicle. Under a dynamic bidding scheme advertisers may bid for advertising based on the real-time data collected by the vehicle in real time.
[0031] The cloud server 104 is configured to accept the requests from the user’s computing device 108. The database 106 is connected to the cloud server 104 and the database 106 is configured to store the information from the user’s computing device 108. The unique identifying parameters are displayed on the smart display device 102 by the cloud server 104 and also the personalized tailored message displayed on the smart display device 102.

[0032] The unique identifying parameters may include, but not limited to, a code, a number, a picture and the like. The viewers perform actions on the user’s computing device 108 using the unique identifying parameters. The cloud server 104 is configured receive actions from the user’s computing device 108 and sends responses to the user’s computing device 108. The cloud server 104 is configured to trace the location of the interacting user based on the unique identifying parameters. For example, if a person on the road who sees the advertisement on the smart display device 102 with a unique identification code then the person uses the unique identification code on his device to interact with the cloud server 104 and the smart display device 102. The cloud server 104 is configured to send a personalized response to the smart display device 102 and the user’s computing device 108. In one more instance, if the smart display device 102 is located at a location carrying a website add with the unique identification code, the viewers can be used to register for a contest on the website. As soon as the viewers registered with the unique identification code, the smart display device 102 shows a personalized message.

[0033] The smart display device 102 and the user’s computing device 108 are configured to present the prompts to the viewers based on the real time locations travelling by the vehicle in real time. In an instance, if the vehicle moves to a particular location then the smart display device 102 displays prompts in real time based on the reached location. The cloud server 104 is configured to give distance and directions of the prompts to the viewers through the smart display device 102 and the user’s computing device 108. Each prompt carries a set of GPS coordinates, the smart display device 102 shows the real-time distance and direction to the closest GPS location by the cloud server 104.

[0034] Referring to FIG. 2 illustrates a more detailed view 200, of the smart display device 102 and the user’s computing device 108 shown in FIG. 1, according to one embodiment. As shown in FIG. 2, the smart display device 102 and the user’s computing device 108 may include a processor 202, a memory 204, input/output controllers 206, a display 208, a communication interface 210, a subscriber identity module 212, a GPS or navigation device 214, an operating system 216 and one or more applications 218. The operating system 216 and one or more applications 218 may execute on the smart display device 102 and the user’s computing device 108 by way of the processor 202 and the memory 204. The input/output controllers 206 are arranged to provide information to the display 208 which may be separate from or integral to the smart display device 102 and the user’s computing device 108. The communication interface 210 includes a transceiver operative to send and receive wireless communications to and from the smart display device 102 and/or the user’s computing device 108.

[0035] The subscriber identity module 212 which contains the identity of the subscriber. The subscriber identity module 212 is placed in a slot of the wireless terminal to establish the unique identity of the subscriber to the telecom network. In the subscriber identity module 212, an authentication key and a subscriber identification pair are stored. The subscriber identity module 212 may include, but not limited to, GSM module, a CDMA module or a TDMA module or any other type of modules. The GPS or navigation device 214 capable of providing geographical locations. The GPS or navigation device 214 determines the current position of the active GPS tracking system and then reports the current position to the display 208 through the bus.

[0036] The processor 202 may include, but not limited to a microcontroller (for example ARM 7 or ARM 11), a microprocessor, a digital signal processor, a microcomputer, a field programmable gate array, a programmable logic device, a state machine or a logic circuitry. The memory 204 may include, for example, computer storage media and communications media. Computer storage media, such as memory, includes volatile and non-volatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable instructions, data structures, program modules or other data. The memory 204 includes, but not limited to, RAM, ROM, EPROM, EEPROM, flash memory or other memory technology, CD-ROM, digital versatile disks (DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices, or any other non-transmission medium that can be used to store information for access by the smart display device 102 and the user’s computing device 108.

[0037] Furthermore, the described features, structures, or characteristics of the disclosure may be combined in any suitable manner in one or more embodiments. In the above description, numerous specific details are provided such as examples of programming, software modules, user selections, network transactions, database queries, database structures, hardware modules, hardware circuits, hardware chips, etc., to provide a thorough understanding of embodiments of the disclosure.

[0038] Referring to FIG. 3 is a block diagram 300 depicting the applications 218 shown in FIG. 2, in accordance with one or more exemplary embodiments. The applications 218 are executed on the smart display device 102 and the user’s computing device 108. The cloud server 104 may also include the applications 218. The applications 218 include an identifying parameter generation module 302, a location identification module 304, a sending module 306, a receiving module 308, and a display module 310. The identifying parameter generation module 302 is configured to generate identifying parameters. The generated identifying parameters may be used by the viewers to perform the actions. The location identification module 304 is configured to identify the real time locations. For e.g., if the vehicle reaches a particular location, and the location identification module 304 is configured to identify the real time location. The sending module 306 is configured to send the prompts based on the identified real time locations. The sending module 306 is configured to send the personalized responses and also send the service requests. The receiving module 308 is configured to receive the requests, the communications, and also the prompts. The displaying module 310 is configured to display the prompts and also the distance and direction of the prompts. The displaying module 310 is also configured to displaying the identifying parameters.

[0039] Referring to FIG. 4 is a flow diagram 400 depicting a method related to executing actions by the cloud server for displaying prompts, in one or more exemplary embodiments. Method 400 may be carried out in the context of the details of FIG. 1, FIG. 2, and FIG. 3. However, method 400 may also be carried out in any desired environment. Further, the aforementioned definitions may equally apply to the description below.

[0040] The method commences at step 402, viewers identify a unique identifying parameter on the smart display device. The identified unique identifying parameter is used by the viewers in a user’s computing device to request for a service with the cloud server, at step 404. Here, the viewers are outside users who are not travelling in the vehicle. The cloud server receives the requests from the user’s computing device, at step 406. The cloud server sends personalized responses to the user’s computing device and the smart display device, at step 408.

[0041] Referring to FIG. 5 is a flow diagram 500 depicting a method related to displaying prompts in real time based on real time locations, in one or more exemplary embodiments. Method 500 may be carried out in the context of the details of FIG. 1, FIG. 2, FIG. 3, and FIG. 4. However, method 500 may also be carried out in any desired environment. Further, the aforementioned definitions may equally apply to the description below.

[0042] The method initiates at step 502, the user travels to a particular location in the vehicle. A cloud server transmits prompts to the smart display device based on the user’s real time locations, at step 504. Here, the smart display device may be located at anywhere on the vehicle. Distance and direction of nearest prompts are displayed on the smart display device by the cloud server, at step 506. The viewers view the prompts displayed on the smart display device, at step 508. Here, the viewers are outside users who are not travelling in the vehicle. Determination is performed whether the viewers are interested to travel to the prompt location, at step 510. If answer to the step 510 is YES, then the viewers travels to the prompt location based on the distance and direction displayed on the smart display device, at step 512. If answer to the step 510 is NO, the viewers travel to his destination locations, at step 514.

[0043] Referring to FIG. 6 is a flow diagram 600 depicting a method related to displaying prompts based on a frequency modulated radio station communications, in one or more exemplary embodiments. Method 600 may be carried out in the context of the details of FIG. 1, FIG. 2, FIG. 3 FIG. 4, and FIG. 5. However, method 600 may also be carried out in any desired environment. Further, the aforementioned definitions may equally apply to the description below.

[0044] The method commences at step 602, the cloud server receives communications from a frequency modulated radio station. Here, the communications (advertisement slots) are received either in pre-programmed manner or in real time to the cloud server. The cloud server sends an audio visual signal of advertisement to a smart display device, at step 604. The smart display device able to recognize the audio visual signal from the cloud server and gives the relevant output, at step 606. The viewers view the relevant output on the smart display device, at step 608. Here, the users listen to radio prompts in their vehicle while simultaneously viewing the visual prompts on the smart display device located at other vehicle. The other vehicle may be the vehicle travelling besides the user’s vehicle or the near vehicle and the like. The communications may be sent to the cloud server by companies, organizations, corporations, institutes and the like.

[0045] Referring to FIG. 7 is a flow diagram 700 depicting a method related to displaying unique identifying parameters by the cloud server, in one or more exemplary embodiments. Method 700 may be carried out in the context of the details of FIG. 1, FIG. 2, FIG. 3, FIG. 4, FIG. 5, and FIG. 6. However, method 700 may also be carried out in any desired environment. Further, the aforementioned definitions may equally apply to the description below.

[0046] The method commences at step 702, the cloud server generates the unique identifying parameters. The generated unique identifying parameters are sent to the smart display device by the cloud server, at step 704. The smart display device displays the unique identifying parameters, at step 706.

[0047] Referring to FIG. 8 is a flow diagram 800 depicting a method related to displaying prompts based on real time locations, in one or more exemplary embodiments. Method 800 may be carried out in the context of the details of FIG. 1, FIG. 2, FIG. 3, FIG. 4, FIG. 5, and FIG. 6, and FIG. 7. However, method 800 may also be carried out in any desired environment. Further, the aforementioned definitions may equally apply to the description below.

[0048] The method commences at step 802, the user travels to the particular location in the vehicle. The cloud server identifies the real time location of the vehicle, at step 804. The cloud server sends the prompts to the smart display device based on the identified real time locations, at step 806. The smart display device displays the prompts based on the identified real time locations by the cloud server, at step 808.

[0049] Although the present disclosure has been described in terms of certain preferred embodiments and illustrations thereof, other embodiments and modifications to preferred embodiments may be possible that are within the principles and spirit of the invention. The above descriptions and figures are therefore to be regarded as illustrative and not restrictive.

[0050] Thus the scope of the present disclosure is defined by the appended claims and includes both combinations and sub combinations of the various features described herein above as well as variations and modifications thereof, which would occur to persons skilled in the art upon reading the foregoing description. ,CLAIMS:1. A system for displaying prompts in real time based on real locations, comprising:

at least one smart display device is arranged on at least one vehicle at anywhere for displaying a plurality of prompts based on a plurality of real time locations travelling by the at least one vehicle in real time, whereby the plurality of prompts are in the form of static images, animated images, in the form an audio presentation such as an audio commercial, and in the form of video presentation such as television commercial; and

at least one user’s computing device is configured to send a plurality of requests to at least one cloud server and the at least one cloud server configured to establish a communication with the at least one smart display device, whereby the at least one cloud server is configured to accept the plurality of requests from the at least one user’s computing device and provide the plurality of prompts to a plurality of viewers through the at least one smart display device.

2. The system of claim 1, further comprising at least one database configured to store the information from the at least one user’s computing device.

3. The system of claim 1, further comprising at least one cloud server configured to give distance and directions of the prompts to the plurality of viewers through the at least one smart display device.

4. The system of claim 1, wherein the at least one smart display device configured to display a plurality of unique identifying parameters by the at least one cloud server and also the personalized tailored messages displayed on the at least one smart display device.

5. The system of claim 1, wherein the at least one cloud server configured to receive a plurality of actions from the at least one user’s computing device and sends responses to the at least one user’s computing device.

6. The system of claim 1, wherein the at least one cloud server configured to trace the location of the interacting user based on the plurality of unique identifying parameters.

7. The system of claim 1, wherein the at least one smart display device and the at least one user’s computing device are configured to present the plurality of prompts to the plurality of viewers based on the plurality of real time locations travelling by the at least one vehicle in real time.

8. A method for displaying prompts in real time based on real time locations, comprising:

identifying a plurality of unique identifying parameters on a smart display device by a plurality of viewers and the plurality of unique identifying parameters are used by the plurality of viewers in a plurality of computing devices; and

sending a plurality of requests to a cloud server from a plurality of computing devices, whereby the cloud server is enabled to receive the plurality of requests from the plurality of computing devices and the cloud server sends personalized responses to the plurality of computing devices and the smart display device.

9. The method of claim 8, further comprising a step of traveling a plurality of real time locations in a vehicle by a user.

10. The method of claim 8, further comprising a step of sending a plurality of prompts to the smart display device based on the user reached location.

11. The method of claim 8, further comprising a step of displaying distance and direction of nearest prompts on the smart display device by the cloud server.

12. The method of claim 8, further comprising a step of viewing the plurality of prompts displayed on the smart display device.

13. The method of claim 8, further comprising a step of receiving a plurality of communications to a cloud server from a frequency modulated radio station.

14. The method of claim 13, further comprising a step of sending an audio visual signal of advertisements to the smart display device from the cloud server.

15. The method of claim 14, further comprising a step of recognizing the audio visual signal from the cloud server and gives the relevant output by the smart display device.

16. The method of claim 15, further comprising a step of viewing the relevant output on the smart display device by the plurality of viewers.