System And Method For Effectively Performing An Advertisement

System And Method For Effectively Performing An Advertisement Selection Procedure

Abstract: A system and method for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. Transport structures are implemented for communicating with various network entities in the information distribution network to collect appropriate metadata. An advertisement selector utilizes an advertisement selection algorithm for evaluating the collected metadata during the advertisement selection procedure to thereby identify targeted advertisements for providing to user devices through the information distribution network.

Patent Information

Application #

Filing Date

14 September 2011

Publication Number

25/2013

Publication Type

INA

Invention Field

COMPUTER SCIENCE

Status

Email

Parent Application

Applicants

Sony Corporation

1-7-1 Konan Minato-ku Tokyo 108-0075 Japan

Inventors

1. Tim Smith

7345 Gabbiano Lane Carlsbad CA 92011 United States of America

2. Donald L. Loughery III

6202 Tobruk Court Long Beach CA 90803 United States of America

3. Milton Frazier

1035 Tesoro Avenue San Marcos CA 92069 United States of America

4. Rajiv Rainier

17462 Matinal Road #4711 San Diego CA 92127 United States of America

5. Stephen Jacobs

11 Rockridge Road Ardsley NY 10022 United States of America

6. Austin Noronha

1084 Fuchsia Drive Sunnyvale CA 94086 United States of America

Specification

ATTACHED

Documents

Application Documents

#	Name	Date
1	Power of Authority.pdf	2011-09-26
2	Form-5.pdf	2011-09-26
3	Form-3.pdf	2011-09-26
4	Form-1.pdf	2011-09-26
5	Drawings.pdf	2011-09-26
6	3167-CHE-2011 CORRESPONDENCE OTHERS 08-11-2011.pdf	2011-11-08
7	3167-CHE-2011 POWER OF ATTORNEY 06-02-2012.pdf	2012-02-06
8	3167-CHE-2011 FORM-18 06-02-2012.pdf	2012-02-06
9	3167-CHE-2011 CORRESPONDENCE OTHERS 06-02-2012.pdf	2012-02-06
10	3167-CHE-2011 FORM-3 23-02-2012.pdf	2012-02-23
11	3167-CHE-2011 CORRESPONDENCE OTHERS 23-02-2012.pdf	2012-02-23
12	3167-CHE-2011 FORM-13 07-03-2012.pdf	2012-03-07
13	3167-CHE-2011 FORM-13 07-03-2012.pdf	2012-03-07
14	3167-CHE-2011 FORM-1 07-03-2012.pdf	2012-03-07
15	3167-CHE-2011 CORRESPONDENCE OTHERS 07-03-2012.pdf	2012-03-07
16	3167-CHE-2011-FER.pdf	2017-12-15
17	3167-CHE-2011-AbandonedLetter.pdf	2018-07-02

Search Strategy

1	PatSeer_12-12-2017.pdf