4. DESCRIPTION:

TECHNICAL FIELD

[0001] The present disclosure relates to a platform, system and method for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application.

BACKGROUND

[0002] In general, business entities always prefer to make their presence felt either physically or virtually and communicate with their users/customers across multiple geographical locations. Typically, the business entities create their own mobile application and launch through the ' preferred communication mediums for enabling the users/consumers to download the mobile application to the handheld device. This would preferably help the business entities to promote the updates and advertise their products and services and reward the users/customers.

[0003] The conventional mobile application of the business entities has the capability of providing and transmitting the location based advertisements consisting the rewards or redemption details to the handheld device of the users/customers. However, downloading an individual application of each entity is a cumbersome task to the users/consumers and also it is difficult for the business entity to manage and update the mobile application at regular intervals. Moreover, the conventional mobile applications of the business entities fails to engage with the , users/customers in real time and in an interactive means and also have the limitation of not tracking the behavior of the users/customers to reward them instantly. Furthermore, the conventional mobile applications of the business entities do not work in conjunction with receiving feedback from the users/customers, engage the users/customers with the mobile application in an interactive or gamified manner, or enable the users to perform multiple interactive activities and earn instant rewards/incentives for the being engaged with the mobile application.

[0004] In the light of afore mentioned discussion, there exists a need for an single platform where multiple business entities can create customized user engaging services which can be launched through a single location based mobile application which establishes a real time interactive communication between an entity and users subscribed to the location based mobile application.

BRIEF SUMMARY

[0005] The following presents a simplified summary of the disclosure in order to provide a basic understanding to the reader. This summary is not an extensive overview of the disclosure and it does not identify key/critical elements of the invention or delineate the scope of the invention. Its sole purpose is to present some concepts disclosed herein in a simplified form as a prelude to the more detailed description that is presented later.

[0006] An exemplary objective of the present disclosure is to provide a virtual presence of an entity through a location based mobile based application.

[0007] Another exemplary objective of the present disclosure is to provide location enabled mobile application services for engaging with the subscribed users in real time.

[0008] Another exemplary objective of the present disclosure is to publish location based advertisements over the handheld units of the users subscribed to the location based mobile application.

[0009] Yet another exemplary objective of the present disclosure is to provide instant rewards/incentives to the users engaged with the location based user engaging services of the corresponding entities.

[0010] A method for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application is disclosed. According to a first aspect, the method includes enabling one or more entities to subscribe with a web based platform for creating location based user engaging services and host the location based user engaging services through the location based mobile application. The location based user engaging services corresponding to one or more entities configured to be displayed on a user interface of the location based mobile application service downloaded by a plurality of subscribed users of the ', location based mobile application.

[0011] According to the first aspect, the method includes allowing the one or more entities to select a predefined geographical area for allowing the plurality of subscribed users to access the location based user engaging service in the predefined geographical area.

[0012] According to the first aspect, the method includes allowing the one or more entities to select and add at least one user engaging unit to the location based user engaging service for establishing a real time interactive communication with the plurality of subscribed users of the location based mobile application.

[0013] According to the first aspect, the method includes allowing the plurality of subscribed users to perform a plurality of interactive activities over the location based user engaging services through the at least one user engaging unit added by the one or more entities to the created location based user engaging service.

[0014] According to the first aspect, the method includes tracking and mapping an activity performed by the plurality of subscribed users in the location based user engaging service corresponding to the one or more entities using the at least one user engaging unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities.

[0015] According to a second aspect, the method includes enabling a user to subscribe to a '. location based mobile application for downloading the location based mobile application comprising the location based user engaging services corresponding to one or more entities to a handheld unit.

[0016] According to the second aspect, the method includes determining the current location of the plurality of subscribed users for displaying an active status or an inactive status of the location based user engaging services corresponding to the one or more entities on the location based mobile application. The one or more entities enabled to select a predefined geographical area for allowing the plurality of subscribed users in the predefined geographical area to access the location based user engaging platform.

[0017] According to the second aspect, the method includes allowing the plurality of subscribed users to perform a plurality of interactive activities over the location based user engaging service corresponding to one or more entities through at least one user engaging unit added by the one or more entities.

[0018] According to the second aspect, the method includes tracking and mapping an activity performed by the plurality of subscribed users in the location based user engaging service corresponding to the one or more entities using the at least one user engaging unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities.

[0019] According to a third aspect a system for establishing a real time interactive ■ communication between an entity and users subscribed to a location based mobile application includes a server unit for allowing one or more entities to subscribe and access a web based platform to create a location based user engaging service and host the location based user engaging service through a location based mobile application. The location based user engaging service configured to be accessed by a plurality of subscribed users in a predefined geographical area selected by the one or more entities.

[0020] According to the third aspect, the system includes at least one user engaging unit added to the location based user engaging service by the one or more entities through the web based platform for establishing a real time interactive communication with the plurality of subscribed users. The activity performed by the plurality of subscribed users in the location based user ' engaging service using the at last one user engaging unit tracked and mapped to a rewards database unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities.

[0021] According to the third aspect, the system includes a subscribed user preferences database unit for collecting and storing personal preferences of the plurality of subscribed users and mapping to the rewards database unit for providing instant incentives/rewards to the plurality of subscribed users by the one or more entities of entities. The one or more entities enabled to provide instant rewards to the plurality of subscribed users based on (a) viewing the preferences . and activities performed by the plurality of subscribed users in the location based user engaging service corresponding to one entity among the location based user engaging services corresponding to the one or more entities displayed on the location based mobile application and (b) selection of a holistic view of the preferences of the plurality of subscribed users and activities performed by the plurality of subscribed users across the location based user engaging services corresponding to the one or more entities displayed on the location based mobile application. The selection is performed by a rewarding algorithm.

[0022] According to the third aspect, the system includes an advertisement server for publishing advertisements to a handheld unit of the plurality of subscribed users subscribed to the location based mobile application based on the personal preferences, location, semantics of the plurality • of subscribed users.

BRIEF DESCRIPTION OF THE DRAWINGS

[0023] The above-mentioned and other features and advantages of this present disclosure, and the manner of attaining them, will become more apparent and the present disclosure will be better understood by reference to the following description of embodiments of the present disclosure taken in conjunction with the accompanying drawings, wherein:

[0024] F1G.1 is diagram depicting a system for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application.

[0025] FIG.2 is a block diagram depicting entities accessing the web based platform to develop the location based user engaging service.

[0026] FIG.3 is a block diagram depicting user engaging units provided by the location based mobile application.

[0027] FIG.4 is a flowchart depicting a method of an entity subscribing with a web based platform to host a location based user engaging service.

[0028] FIG. 5 is a diagram depicting an exemplary user interface of the location based mobile . application displaying the location based user engaging services of the entities.

[0029] FIG.6 is a flowchart depicting a method of the users subscribing to the location based mobile application service and earning instant incentives/rewards.

[0030] FIG.7 is a flowchart depicting a method of rendering location based user engaging services of the entities to a handheld unit of the subscribed user.

[0031] FIG.8 is a flowchart depicting a method of rewarding the subscribed users with the instant incentives/rewards.

[0032] FIG.9 is a flowchart depicting a method of publishing advertisements over the handheld unit of the subscribed user through the location based mobile application.

[0033] FIG. 10 is sequence diagram depicting a method of the subscribed user engaging with the location based user engaging service and earning instant rewards/incentives.

DETAILED DESCRIPTION

[0034] It is to be understood that the present disclosure is not limited in its application to the details of construction and the arrangement of components set forth in the following description or illustrated in the drawings. The present disclosure is capable of other embodiments and of being practiced or of being carried out in various ways. Also, it is to be understood that the phraseology and terminology used herein is for the purpose of description and should not be regarded as limiting.

[0035] The use of "including", "comprising" or "having" and variations thereof herein is meant to encompass the items listed thereafter and equivalents thereof as well as additional items. The terms "a" and "an" herein do not denote a limitation of quantity, but rather denote the presence of at least one of the referenced item. Further, the use of terms "first", "second", and "third", and the like, herein do not denote any order, quantity, or importance, but rather are used to distinguish one element from another.

[0036] Referring to FIG.l is diagram 100 depicting a system for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application. The entities 102 are allowed to access the system through the web based platform. In accordance with non limiting exemplary embodiments of the present disclosure, the system includes server unit 106, authentication server unit 108, user engaging units 110, advertisement server unit 112, rewards database unit 114, user preferences database unit 116, centralized database unit 118, user engaging server unit 120 and application development unit 122 also referred as software development kit. The authenticity of the entities 102 and the handheld unit of the subscribed user 104 and the external application development entities 103 to access the system through the server unit 106 are authenticated by the authentication server unit 108. The entities 102 are allowed to access the system to create their own location based user engaging ', services and customize the location based user engaging service based on their requirements. The entities 102 may choose a predetermined geographical area wherein the subscribed users of the location based mobile application may access the location based user engaging services chosen or selected by the entities. The geo-fenced area or a predefined geographical area chosen by the entity may be around a physical location of the entity or may be at other location, where the entity would prefer the location based user engaging service to be accessible by the handheld unit of the subscribed user 104. The location based user engaging service is then available through the location based mobile application downloaded by the subscribed user to the handheld unit 104.

[0037] According to a non limiting exemplary aspect of the present disclosure, each entity may '• create one or more location based user engaging services and host through the location based mobile application. The different user engaging services of different entities are displayed on the user interface of the handheld unit 104. The user will have to invoke or select the location based user engaging services that they wish to engage with which are displayed over the user interface of the location based mobile application. The handheld unit of the subscribed user 104 may include but not limited to a mobile phone, smart phone, personal digital assistant, tablet and the like.

[0038] According to a non limiting exemplary aspect of the present disclosure, the entities 102 are allowed to subscribe with the system and access the web based platform to create and develop their own location based user engaging services with a self customizable user interface. • The entities 102 may add or remove the user engaging units 110 to the hosted location based user engaging service for engaging the users with the location based user engaging service and provide instant incentives/rewards to the subscribed users. The activity of the subscribed users performed in the location based user engaging service using the user engaging units 110 is tracked and mapped to the rewards database unit 114 for providing instant incentives/rewards. The incentives/rewards gained by the subscribed users are stored in the rewards database unit 114.

[0039] According to a non limiting exemplary aspect of the present disclosure, the location based mobile application allows the entities 102 or the advertisers associated with the entities 104 to publish targeted advertisements over the handheld unit of the subscribed user 104 which is configured with the location based mobile application. The advertisements are routed to the handheld unit of the subscribed user 104 by the advertisement server unit 112. The advertisers associated with the entities 102 may be allowed to directly publish the advertisement content over handheld unit of the subscribed user 104 at predefined geographical areas. Furthermore, the entities 102 may also be facilitated for a controlled publication of the advertisement content. The system provides analytics to the entities 102 or the advertisers associated with the entities for the advertisements published over the handheld unit 104 of the subscribed users through the location based mobile application. The location based mobile application allows the entities 102 and the advertisers associated with the entities 102 to initiate and conduct advertisement campaigns based on multiple parameters including but not limited to location, topic of the campaign or survey, demography of the subscribed users, type of the handheld unit 104 used by the subscribed users, date and time, advertisement viewing frequency of the subscribed' users, category of the advertisers, wish-list of the subscribed users, location based mobile application visiting history of the subscribed users, reward redemption history of the subscribed users and the like.

[0040] According to a non limiting exemplary aspect of the present invention, the system includes a user engaging server unit 120 for enabling the entities 102 to offer the interactive games to the subscribed users as part of the location based user engaging service. The user engaging server unit 120 in communication with the user engaging units 110 enables the subscribed users to play the interactive games and earn instant incentives/rewards.

[0041] According to a non limiting exemplary aspect of the present invention, the system includes an application development unit/software development kit 122 for enabling the external/third party application development entities 103 or third party individuals to develop the games and launch through the location based user engaging service of an entity 102, when invoked by the subscribed user using the handheld unit 104. The games developed by the external/third party application development entities 103 may be offered by the entities 102 as part of the location based user engaging service.

[0042] Referring to FIG.2 is a block diagram 200 depicting entities accessing the web based platform to develop the location based user engaging service. The web based platform 224 ■, allows the individual entity 202a, entity 202b and entity 202c to subscribe and create or develop corresponding location based user engaging service 226a, location based user engaging service 226b and location based user engaging service 226c. According to a non limiting exemplary aspect, the location based user engaging service 226a hosted by the entity 202a, the location based mobile user engaging service 226b hosted by the entity 202b and the location based user engaging service 226c hosted by the entity 202c may be accessed by the subscribed users 204.

The web based platform 224 allows entities 202a, 202b and 202c to create customized user interfaces for the location based user engaging services 226a, 226b and 226c. The entity 202a may choose a predefined geographical area for enabling the subscribed users 204 to access the location based user engaging application service 226a in the predefined geographical location chosen by the entity 202a. The presence of the subscribed users 204 in the predefined , geographical location is detected for allowing to access the location based user engaging service 226a. Similarly, the entity 202b may choose a predefined geographical area for enabling the subscribed users 204 to access the location based user engaging service 226b in the predefined geographical area chosen by the entity 202b. The entity 202c may choose a predefined geographical area for enabling the subscribed users 204 to access the location based user engaging service 226c in the predefined geographical location chosen by the entity 202c.

[0043] Referring to FIG.3 is a block diagram 300 depicting user engaging units of the location based user engaging service. The user engaging units constituting the location based user engaging service 326a may include but not limited to gaming unit 310a, survey unit 310b, crowdsourcing unit 310c and other user engaging units 31 Oj for engaging the subscribed users '• 304. Similarly, the user engaging units constituting the location based user engaging service 326b may include but not limited to gaming unit 310d, survey unit 310e, crowdsourcing unit 31 Of and other user engaging units 310k for engaging the subscribed users 304. The user engaging units constituting the location based use engaging service 326c may include but not limited to gaming unit 31 Og, survey unit 31 Oh, crowdsourcing unit 31 Oi and other user engaging units 3101 for engaging the subscribed users 304.

[0044] According to a non limiting exemplary aspect of the present disclosure, the gaming units 310a. 31 Od and 31 Og allows the subscribed users 304 to play interactive games and earn instant incentives/rewards. The instant incentives/rewards earned by the subscribed users 304 can be used in the respective store of the respective location based user engaging services 326a, 326b ' and 326c. The entities may also provide long term loyalty points to the subscribed users 304 for engaging with the respective location based user engaging services 326a, 326b and 326c.

[0045] According to a non limiting exemplary aspect of the present disclosure, the surveying units 31 Ob, 31 Oe and 31 Oh allows the respective subscribed users 304 to participate in interactive surveys provided by the entities. The surveying units 310b, 31 Oe and 31 Oh enable the subscribed users 304 to participate in surveys conducted by the entities in the form of games. The subscribed users 304 may earn instant incentives/rewards by participating in the surveys corresponding to the location based user engaging services 326a, 326b and 326c.

[0046] According to a non limiting exemplary aspect of the present disclosure, the crowdsourcing units 310c, 31 Of and 310i allows the entities to solicit feedback from respective subscribed users 304. The crowdsourcing units 310c, 31 Of and 31 Oi enable the entities to receive feedback from the customers for any new idea which they intend to implement. The crowdsourcing units 310c, 31 Of and 31 Oi enable the subscribed users 304 to engage with and participate in crowdsourcing concepts of the entities in the form of games. The subscribed users 304 may earn instant incentives/rewards for providing feedback to the entities using the crowdsourcing units 310c, 31 Of and 31 Oi.

[0047] In accordance with non limiting exemplary aspect of the present disclosure, the other user engaging units 310j, 310k and 3101 may include but not limited to grocery based user engaging ■ units, music based user engaging units, video based user engaging units, traffic information based user engaging units, interactive messaging and chat based user engaging units, cab details based user engaging units and the like.

[0048] In accordance with non limiting exemplary aspect of the present disclosure, the subscribed users 304 earn points for engaging with the location based user engaging services 326a, 326b and 326c. The points earned are accumulated and on reaching or crossing the threshold level, the subscribed users 304 may redeem the points instantly.

[0049] Referring to FIG.4 is a flowchart 400 depicting a method of an entity subscribing with a web based platform to host a location based user engaging service. The method starts at step 402 by enabling the entity to subscribe with a web based platform to create a location based user engaging service. Next, at step 404 the entity may create a customized user interface for the created location based user engaging service. The web based platform provides multiple customization options for the entity to create the user interface. Next at step 406 the entity selects a predefined geographical area for enabling the subscribed users to access the location based user engaging service. Further at step 408 the web based platform allows the entity to add user engaging units to the created location based user engaging service for allowing the users to engage with. The created user engaging service is hosted to subscribed users through location based mobile application at step 410.

[0050] Referring to FIG. 5 is a diagram 500 depicting an exemplary user interface of the location ' based mobile application displaying the location based user engaging services of the entities. According to a non limiting exemplary aspect of the present disclosure, the handheld unit 504 is configured with the location based mobile application downloaded by the subscribed user. The user interface of the location based mobile application displays location based user engaging services 526a, 526b and 526c of different entities providing different services.

[0051] Referring to FIG.6 is a flowchart 600 depicting a method of the users subscribing to the location based mobile application service and earning instant incentives/rewards. The method starts at step 602 wherein the users subscribe to the location based mobile application for downloading the location based mobile application comprising user engaging services of the entities at step 604. The user engaging services of the entities are displayed on the user interface of the downloaded location based mobile application. The subscribed users are allowed to login and access the mobile application service hosted for a predefined geographical area chosen by the entity. The predefined geographical area chosen by the entity may be a geo-fenced area around a physical location of the business or may be any other geographical area where the entity would prefer the location based user engaging service accessible to the subscribed users. Next at step 606 the presence of the users in the predefined geographical area selected by the entity is determined for allowing the subscribed users to access the active location based user engaging service. The users may perform multiple interactive activities while they are using the location based user engaging service of the entity through user engaging units at step 608. The interactive activities performed by the users using the user engaging units are tracked at step 610. Finally,the activities performed by the users are mapped to provide instant incentives/rewards by the corresponding entity at step 612.

[0052] Referring to FIG.7 is a flowchart 700 depicting a method of rendering location based user engaging services of the entities to a handheld unit of the subscribed user. The method starts at step 702 wherein the login details are provided by the subscribed user to login to the location based mobile application. Next at step 704, a validation is performed to determine the authenticity of login details provided by the subscribed user. If the login details provided by the subscribed user are valid, the method proceeds to step 706 for selecting and viewing the location based user engaging services of the location based mobile application. If the login details . provided by the subscribed user are invalid, the method proceeds to step 702 by directing the subscribed user to enter the valid login details. Further, at step 708 the customization options of the location based user engaging services are downloaded. Next at step 710a the viewing elements of the location based user engaging services are downloaded, at step 710b the visiting history of the subscribed users are saved and stored, at step 710c relevant advertisements are found out for the subscribed users. Finally at step 712 the location based user engaging services are rendered to the handheld unit of the subscribed user.

[0053] Referring to FIG.8 is a flowchart 800 depicting a method of rewarding the subscribed users with the instant incentives/rewards. The method starts at step 802 by retrieving the current incentive/reward points by the subscribed user. Next at step 804 a validation is performed to • determine if the subscribed user is qualified for the instant incentives/rewards. If the subscribed user qualifies for the instant incentives/rewards the method continues to step 806a, 806b and step 806c. If the subscribed user do not qualify for the instant incentives/rewards the method returns to step 802. At step 806a the wish list of the subscriber is retrieved, at step 806b the number of incentive/reward points earned by the subscribed user is retrieved and at step 806c the visiting history of the subscribed user is retrieved. Finally based on the actions performed at steps 806a, 806b and 806c the subscribed user is provided with the selected incentive/reward points. The reward algorithm computes the points earned by the subscribed for providing the instant rewards/ incentives. The entities provide the instant rewards/incentives based on the activities performed in their respective location based user engaging services. The entities may also be provided with , a holistic view of the activities performed by the subscribed users across multiple user engaging services and the reward generation algorithm dynamically generates the suggested rewards/incentives to be provided for the subscribed users.

[0054] Referring to FIG.9 is a flowchart 900 depicting a method of publishing advertisements over the handheld unit of the subscribed user through the location based mobile application service. The method starts at step 902 by retrieving the login details of the subscribed user and the current operating geographical area of the subscribed user. The method continues to step 904a wherein the advertisements for the location based user engaging service being offered by an entity accessed by the subscribed user in the geographical area, advertisements offered by the advertisers associated with the entity and advertisements of other third party advertisers and the ' advertisements which are not part of the negative list of the entity are retrieved and at step 904b the wish list and the visiting history of the subscribed users into the location based user engaging service is retrieved. Next at step 906 the entity's negative list is retrieved and the method further continues to step 908a to find the advertisement relevant to the subscribed users and at step 908b adaptive weights corresponding to the subscribed user are retrieved. Finally at step 910, the advertisements are ranked and published over the handheld unit of the subscribed user.

[0055] According to a non limiting exemplary aspect of the present invention, advertisements may be published over the handheld unit of the subscribed user based on the current background video or image of the location based user engaging service. On identifying the current , background video or the image of the location based user engaging service with which the subscribed user is currently engaged with, the metadata of the current background video or the image is updated to the advertisement server unit. The advertisement corresponding to the entity or the other third party advertisers may be embedded with the background video or image and published over the handheld unit. According to an exemplary aspect of the present disclosure, advertisements published over the handheld unit may be displayed as full screen and may also be saved in the menu of advertisements menu for later viewing. An algorithm of the location based mobile application dynamically identifies the timeline and background of the each frame of the current background video or image along with the attributes of the subscribed user including but not limited to geography, semantics, wish list and the like for publishing the targeted advertisements over the handheld unit of the subscribed user.

[0056] Referring to FIG. 10 is sequence diagram 1000 depicting a method of the subscribed user engaging with the location based user engaging service and earning instant rewards/incentives. The subscribed user allowed updating a chosen game by transmitting a request to the user engaging server unit at step 1002. The user engaging server unit responds to the request and updates the game at step 1004. The subscribed user would play the updated game at step 1006 and at step 1008 the subscribed user may play a multiplayer game. Next at step 1010 user's data is retrieved by the server unit. Relevant advertisements are retrieved from the advertisement server by the user engaging server unit by transmitting a request to the advertisement server unit at step 1012 and the relevant advertisements are retrieved from the advertisement server unit at step 1014 and the advertisements are published over the handheld unit of the subscriber at step 1016. During the process of retrieving the relevant advertisements, the subscribed user plays the game and at step 1018 the game ends and at step 1020 the winner of the game is determined in the multiplayer session. The details of the subscribed user winning the game is communicated to the server unit at step 1022. The sequence continues to step 1024 wherein the reward for the winner is determined by the server unit and the user preferences are retrieved from the user preferences database unit at 1028 by transmitting a request to the rewards database unit by the server unit at step 1026. Next at step 1030 and 1032 the details corresponding to the previous rewards earned or redeemed by the winner are retrieved. Finally the rewards earned by the winner by playing the game is communicated to the user at step 1034 and stored in the rewards database unit at step 1036.

CLAIMS

What is claimed is

1. A method for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application, the method comprising:

enabling one or more entities to subscribe with a web based platform for creating a location based user engaging service and host the location based user engaging services through a location based mobile application, whereby the location based user engaging services corresponding to one or more entities configured to be displayed on a user interface of the location based mobile application service downloaded by a plurality of subscribed users of the location based mobile application;

allowing the one or more entities to select a predefined geographical area for allowing the plurality of subscribed users to access the location based user engaging service in the predefined geographical area;

allowing the one or more entities to select and add at least one user engaging unit to the location based user engaging service for establishing a real time interactive communication with the plurality of subscribed users of the location based mobile application;

allowing the plurality of subscribed users to perform a plurality of interactive activities over the location based user engaging services through the at least one user engaging unit added by the one or more entities to the created location based user engaging service; and
tracking and mapping an activity performed by the plurality of subscribed users in the location based user engaging service corresponding to the one or more entities using the at least one user engaging unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities.

2. The method of claim 1 comprising a step of downloading the location based mobile application comprising the location based user engaging services corresponding to the one or more entities to a handheld unit by the plurality of subscribed users.

3. The method of claim 1 comprising a step of authenticating a login identity of the plurality of subscribed users by the location based mobile application for displaying the location based user engaging services corresponding to the one or more entities.

4. The method of claim 1 comprising a step of displaying the location based user engaging service of the one or more entities on the location based mobile application.

5. The method of claim 1 comprising a step of determining a current location of the plurality of subscribed users for displaying an active status or an inactive status of the location based user engaging service corresponding to the one or more entities on the location based mobile application.

6. A method for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application, the method comprising:

enabling a user to subscribe to a location based mobile application for downloading the location based mobile application comprising the location based user engaging services corresponding to one or more entities to a handheld unit, whereby the user engaging services corresponding to the one or more entities configured to be displayed over a user interface of the location based mobile application;

determining the current location of the plurality of subscribed users for displaying an active status or an inactive status of the location based user engaging services corresponding to the one or more entities on the location based mobile application, whereby the one or more entities enabled to select a predefined geographical area for allowing the plurality of subscribed users in the predefined geographical area to access the location based user engaging platform;

allowing the plurality of subscribed users to perform a plurality of interactive activities over the location based user engaging service corresponding to one or more entities through at least one user engaging unit added by the one or more entities; and
tracking and mapping an activity performed by the plurality of subscribed users in the location based user engaging service corresponding to the one or more entities using the at least one user engaging unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities.

7. The method of claim 6 comprising a step of customizing a user interface of the location based user engaging service by the one or more entities using the web based platform.

8. The method of claim 6 comprising a step of deleting the at least one user engaging unit added to the location based user engaging service by the one or more entities using the web based platform.

9. The method of claim 6 comprising a step of allowing the one or more entities to add the at least one user engaging unit to the location based user engaging service using the web based platform.

10. The method of claim 6 comprising a step of saving a history of the plurality of activities of the plurality of subscribed users over the location based user engaging service.

11. A system for establishing a real time interactive communication between an entity and users subscribed to a location based mobile application, the system comprising:
a server unit for allowing one or more entities to subscribe and access a web based platform to create a location based user engaging service and host the location based user engaging service through a location based mobile application, whereby the location based user engaging service configured to be accessed by a plurality of subscribed users in a predefined geographical area selected by the one or more entities;

at least one user engaging unit added to the location based user engaging service by the one or more entities through the web based platform for establishing a real time interactive communication with the plurality of subscribed users, whereby an activity performed by the plurality of subscribed users in the location based user engaging service using the at last one user engaging unit tracked and mapped to a rewards database unit to provide instant incentives/rewards to the plurality of subscribed users by the one or more entities;

a subscribed user preferences database unit for collecting and storing personal preferences of the plurality of subscribed users and mapping to the rewards database unit for providing instant incentives/rewards to the plurality of subscribed users by the one or more entities of entities, whereby the one or more entities enabled to provide instant rewards to the plurality of subscribed users based on at least one of: viewing the preferences and activities performed by the plurality of subscribed users in the location based user engaging service corresponding to one entity among the location based user engaging services corresponding to the one or more entities displayed on the location based mobile application; and selection of a holistic view of the preferences of the plurality of subscribed users and activities performed by the plurality of subscribed users across the location based user engaging services corresponding to the one or more entities displayed on the location based mobile application, whereby the selection performed by a rewarding algorithm;an advertisement server for publishing advertisements to a handheld unit of the plurality of subscribed users subscribed to the location based mobile application based on the personal preferences, location, semantics of the plurality of subscribed users.

12. The system of claim 11, wherein the server unit enables a communication between the handheld unit of the plurality of subscribed users configured with the location based mobile application and the rewards database and the subscribed user preferences database unit.

13. The system of claim 11, wherein an authentication server authenticates login details of the plurality of subscribed users for accessing the location based mobile application comprising the location based user engaging service corresponding to the one or more entities.

14. The system of claim 11 further comprising an application development unit for enabling one or more external application development entities to develop interactive the at least one user engaging units for the one or more entities and launch through the location based user engaging service.

15. The system of claim 11 further comprising a user engaging server unit in communication with the at least one user engaging unit and the application development unit.

16. The system of claim 11 further comprising a centralized database unit for storing details corresponding to the plurality of subscribed users and the one or more entities.